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“Oh, that’s one of your students, isn’t it”? Even typing that sentence out, I cringe a little—but I cringe even more when I hear it. As a special education teacher, whose students tend to need more support and supervision, I understand the struggle that comes with working with students who have learning disabilities. Yet when I hear that question from a colleague, it makes me wonder, “Why are we treating them like my students or your students? Why do we not work as a team when the success of all students is ultimately our responsibility?”

At the start of this year, I decided to change a few things with one of my co-teachers, and we came up with a few simple ideas that have created very positive impacts in our classroom.

3 Strategies for Better Co-teaching

1. We work as a team and make sure our students know it: Working together is a vital part of being a successful co-teaching team. One way to further increase the effectiveness is to plan less and grade our students’ growth together. Now, this sounds like extra work for the special education teacher who also has other students on their caseload and needs to keep track of their specific data, but finding the time to work as a planning and evaluative team will pay off for all students in the room.

As we grade together, we know students’ struggles and successes precisely. This makes our co-planning sessions efficient and effective, and we can co-create the success criteria we want to see our students achieve.

This may seem like a no-brainer, but I feel it has had one of the most significant impacts on how our co-teaching classroom has functioned. Since the start of the year, both my co-teacher and I have expressed that we are both the teacher for the room. We constantly reinforce that idea throughout the week as we are equally teaching together. Even before the students were in our room, we would complete home visits together. Throughout our mini-lessons, we talk about how we are planning their learning together and decide as a team what their next steps and goals should be.

2. We make sure we work with all groups of students: Working with all of the students in the room is one of the fundamental reasons co-teaching is an effective teaching practice. One flaw I have seen is that as teachers we gravitate toward certain groups more. My co-teacher and I decided to plan specifically to see all students throughout the lesson, pulling different students constantly.

There are multiple benefits to this. The first is that you can see all of the students in the room at some point in time. That way, you know how all of the students are doing as they are mastering the content. The second is that neither teacher gets burned out when working with more challenging students. This works both ways. Just as teachers get frustrated, students’ patience can wear thin with their teachers. Lastly, each teacher has a chance to teach to their strengths. This allows the students to hear the lesson from different viewpoints, increasing their odds of finding a method that resonates. While planning together, you can devise specific groups that each teacher will work with. This gives students a chance to see the same problem solved multiple ways.

Ultimately, the goal is for both teachers to be working with all students, and if a stranger walked into the room, they would not be able to tell the general education teacher from the special education teacher, or the gen ed students from the special ed students.

3. We equally hand out positive reinforcement and redirect negative be​​​​​​​havior: In many rooms that I have been in, the teacher and I have shared correcting negative behaviors but have not shared rewarding students for positive behaviors. It can be draining always having to play the bad guy with your students.

What my co-teacher and I have done in our room is intentionally share the responsibility of both rewards and consequences. We share the load of correcting behaviors and having those difficult conversations with students. We also share handing out prizes and reward lunches with the students we see being leaders in the classroom. This includes meeting with parents, whether that is to discuss positive behaviors or to address concerns.

The students know that either of us can hand out positive rewards as well as correct negative behavior. Usually when a student is having an exceptionally difficult day, we will tell them that we as teachers need to talk about their next steps together so that we are on the same page. This has proved helpful to the room because if one of us is absent or stuck in a meeting, the behavioral expectations remain constant.

These simple co-teaching changes may seem like minor things to incorporate into your classroom, but they will create a significant difference in how the students interact with both adults and one another. Co-teaching builds a team mentality, not only with the teachers but also with the students in the room. It’s not always perfect, as there are days that we as co-teachers step on each other’s toes, but what we have seen is that when we work as a team for our students, the return from them is great.

These changes need to be implemented purposefully and consistently to see the difference with your students. Change doesn’t happen overnight, but when you and your co-teacher have a mindset to help all students in the classroom, you’re on the right track.

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4 Guiding Questions For Effective Remote Collaboration

Working remotely is changing teaching, and it affects how school teams work together as well. Addressing these questions will help teams ensure that they’re doing their best work.

Shelter-in-place, self-quarantine, and stay-at-home orders have created a new reality for educators, students, and families.

While the context of our work has changed, our mission to serve our communities remains. But working in this new reality is a significant challenge, particularly given the uncertainty, ambiguity, and isolation experienced by so many members of our communities. So how do we respond to these challenges?

Much of our work as educators happens in teams. Teamwork has traditionally played a critical role in schools, and while many of us find ourselves physically isolated, our collaborative work with one another may be more important now than ever.

To support your team—whether it be a team of teachers, administrators, or community members—during this transition, you may need to revisit some fundamental questions about who you are and what you are trying to do. Take time with your team to discuss fundamental questions related to purpose, people, process, and pride.

4 Fundamental Questions for Collaboration

1. What’s our team’s purpose? Teams may need to recalibrate their purpose to ensure that they’re working on the right things at the right time. How has your purpose changed, and how has it stayed the same? What are your goals, and how will you measure success? How does your team’s purpose relate to the purposes of other teams within your organization?

If team members don’t share a common understanding of their team’s purpose, they’re more likely to make decisions, take actions, or expend their time and energy on things that aren’t critical and may even be in conflict with one another.

Consider a school’s leadership team where different team members hold different understandings of what they’re trying to do. One thinks their primary purpose should be to support the mental health and well-being of their staff, students, and families. Another member believes that maintaining a sense of normalcy is paramount, and thinks the team’s purpose is to support the most efficient transition to online teaching without missing a beat. Yet another member sees this moment as an opportunity to rethink the school’s approach to teaching, and hopes to support teachers in creating more authentic learning experiences for students to engage in at home.

If they don’t have a conversation explicitly about purpose, it’s quite possible that this team will struggle to make meaningful headway in any direction. A team can’t begin to talk about strategy and action until it is clear about purpose.

2. Who’s on our team, and what are our roles and responsibilities? During this transition, it’s quite possible that roles need to flex, responsibilities need to be redistributed, and new perspectives need to be brought to the table. Having a candid conversation about how team members’ efforts should be reallocated and how different duties may need to be assigned will be critical to team success, particularly if there are any changes to the team’s purpose.

For example, a teacher team that used to collaborate around lesson planning may find that instead of coming together to plan for in-class discussions and small group collaboration, they are now focused on supporting their students’ learning, and well-being, while at home. Their roles and responsibilities may change from curriculum creators to curriculum curators as they work to identify high-quality learning materials and ideas online, and modify them as necessary for their students.

3. How does our team work together? Even teams that previously had strong, explicit norms, working agreements, systems, and structures will surely need to rethink how they work together at a distance.

Consider a school-community task force that is charged with providing the school with feedback and strategic input. Members of the team—the principal, school administrators and teachers, and students and family members—may quickly get overwhelmed with the dramatic increase in the flow of information. While the team functioned effectively two months ago, now team members are overrun with emails, text messages, Google docs, and posts to their Facebook group. The team will have to re-establish how they communicate, how they share resources, how they make decisions, and how they report on their progress now that they are working in a virtual world.

4. How does our team take pride in its work? Teams that are clear on goals, roles, and process can still flounder if people are unhappy or unsatisfied and lose their sense of meaning and belonging. Teams should consider the rituals, traditions, or cultural elements they will enact as a team that are likely to build a positive team culture and instill a sense of pride and belonging.

To keep things in perspective, a teacher team may adopt the practice of always asking, “Is this work worthy of our students’ time?” before sharing anything with their students. A leadership team may start and end every meeting by sharing appreciations for the work of other team members. Other teams may create a new team name, anthem, mantra, or ritual that allows team members to process and connect with each other as people, as well as the meaning behind their work.

Ongoing Reflection

Regardless of how thoughtful and wise your team may be, you’ll likely get some things right, but also many things wrong. Your first conversation around these four questions should be just that—a first conversation, an opportunity to document the team’s current best guess about what they need to do to be successful. Once you learn what works and what doesn’t, thoughtful change in a productive direction will likely not occur until you have your next conversation. Unless teams commit time to revisit these conversations, they are unlikely to happen.

The challenges facing our students, families, and communities are real. These challenges must be met by teams that are working at their best.

Best 3 Effective Customer Feedback Surveys

Have you ever wondered what your customers think about your product? Do you really care? While many brands will answer yes with a resounding “Yes”, many end up not taking any action to investigate the situation. It’s not their fault. It’s an art form to collect honest feedback. This is something marketers and brand managers must plan for.

How will you be able to observe changing market preferences and determine what your target audience is looking for if you don’t collect customer feedback? You can’t improve or modify your product or service if you don’t listen to your customers. Maybe you should consider this:

However, it is not enough to simply reach out to every client and ask for their opinion. Why? Customers are often busy and have limited time to give their feedback. A non-standardized way to collect feedback could result in a data mountain that is impossible to scale. There is an easy way to get rid of the feedback madness. You can divide customer opinions into four categories. Here it is!

Best 3 Effective Customer Feedback Surveys

Be aware that customers do not like to read lengthy feedback surveys so make them short and easy to complete. These feedback collection surveys can be emailed to customers shortly after purchase.

Also read: Top 10 IT Skills in Demand for 2023

1. Customer Satisfaction and CSAT Survey

Without this feedback form, no organization can survive. The quickest way to determine whether customers love your product or not is to calculate your CSAT score. These forms are shared with customers immediately after a sale in email marketing campaigns. CSAT surveys are usually rated from 1 to 5, or 10, with 1 being the best and 5 being the worst.

How does this CSAT feedback template function?

This template asks for a rating of overall experience and then asks customers to rate the service speed, cleanliness, and staff dealing. It takes just a few seconds for any diner to fill out this feedback form.

Also read: Top 7 Best ECommerce Tools for Online Business

2. CES Survey or Customer Effort Score

It’s a holistic way to interact with a brand. It is not about purchasing a product, it is about how you experience buying it. Imagine that your customer purchased your product once, but then had a difficult time getting through the purchase process. This situation will result in a drop in repeat business. Using CES surveys to survey your customers, you can prevent this.

This template is simple and effective, and allows you to measure the customer’s experience buying from your brand.

How does the CES feedback template work.

This survey asks customers to answer a single question and rate their shopping experience with you. You can give them a rating between 1 and 5, and that’s all they need to determine if you made their buying journey worthwhile. This survey will allow you to gauge how your clients feel about their experience with you. It takes only a second.

Also read: The Proven Top 10 No-Code Platforms of 2023

3. NPS (Net Promoter Score) Survey

Nothing is more effective than old customers bringing in new customers. Consider your customers as your fans if your business has achieved this level of loyalty. You can find out if your customers are loyal by completing an NPS survey.

This feedback form will tell you how likely your buyers are to recommend your brand or product to others. This survey will tell you if your brand taps into a kind of word-of mouth marketing network.

This NPS survey template is a bit more detailed. For quicker responses, you can only use the 1-10 scale section. The rest of the questions will allow you to give a more detailed answer.

How does this NPS feedback template function?

Also read: Top 7 Work Operating Systems of 2023

The Bottom Line

These templates allow for different feedback types, but here are some common points to remember when you’re creating your feedback form.

Keep things brief and to the point. It takes only 8 seconds to distract someone.

Sending feedback via email is a good idea. Make sure to write a catchy subject line.

Instead of too much text, add graphics or images.

Reduce the number of questions fields.

With the right customer feedback forms, you can improve your offerings as well as the brand experience. This will keep buyers coming back for more.

How To Get More Leads On Instagram: 10 Highly Effective Tactics

Roughly 80% of accounts follow a business on Instagram, which is already a pretty good sign of intent that marketers can tap. Even better: 80% of Facebook survey respondents say they use Instagram to decide whether or not to buy something.

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

Use these tips to make the most of Instagram lead generation.

To make sure your ad runs on Instagram, your creative must adhere to the Instagram ad specifications. Consider adding pre-filled sections to your forms, as they often improve completion rates. Instagram can pre-fill email address, full name, phone number, and gender using information from customer accounts.

2. Add Action Buttons to your profile

If you have a business account on Instagram, you can add action buttons to your profiles. If you like, your profile can include a link to your email, phone number, and business address so people can get in touch with your company.

In addition to those buttons, Instagram provides better options for lead generation, including Book, Reserve, and Get Tickets action buttons. These buttons bring people to forms by Instagram providers, including Appointy, Eventbrite, OpenTable, Resy, and others. You will need to choose one that your business uses.

To add an Action Button:

From your account page, tap Edit Profile.

Tap Contact Options.

Select Add an action button.

Choose the button and the provider you would like to add.

Add the URL your business uses with the provider selected.

3. Optimize the link in your bio

With limited link real estate on Instagram, it’s crucial to use the link space in your bio to its fullest potential.

Your link should point customers to whatever objective you wish to accomplish. That could be newsletter subscription, product sales, or a survey. Remember, you can change your link as often as you like.

Here are a few pointers for optimizing Instagram bio links:

Keep the link short, and try to use your brand name in it.

Promote the link in your Instagram posts with “Link in bio.”

Include UTM parameters in the URL to make your link trackable.

Add a call-to-action above the bio link.

Need some help sprucing up your Instagram bio? Find inspiration from these excellent examples.

4. Design a landing page that delivers

Hootsuite put together a guide for Instagram ad landing pages, and many of the tips apply here. The page should be scannable, create a seamless visual experience, and have a content that matches what people are expecting to find. Whatever promise your call-to-action sets up, your landing page should deliver.

Madewell takes a similar approach, but makes its feed more shoppable, with posts that itemize and link directly to its products.

Other brands elect to link to specific pages on their website. Take design house chúng tôi which swaps out links depending on what it’s promoting. Around the holidays, a gift guide is a great idea.

Here are some handy link-in-bio tools.

5. Use the “Swipe Up” feature on Instagram Stories

Not convinced? One-third of the most viewed Instagram Stories are from businesses. Plus brand-led Instagram stories have a completion rate of 85%.

Stories can be tend to be more effective than a bio link, since all it takes is a swipe to act on an impulse. Remember, don’t make someone regret the impulse. A good landing page is needed here, too.

How to add a link to Instagram Stories:

From the feed, swipe right, or tap the plus icon by your profile picture in the top left corner.

Capture or upload your content.

If the link will stay online long enough, consider adding the story to your highlights. This increases its visibility and gives second-guessers a chance to revisit.

Learn more about how you can use Instagram Stories for your business.

6. Tailor creative around your goal

On posts, draw attention to your call-to-action with an emoji. In Instagram Stories, use stickers or text to give your audience direction. Make sure that your creative leaves room for these call-to-actions, and doesn’t overcrowd the “See More” icon.

7. Create shoppable content

Tagging products in Instagram is not just a good way to increase sales. Even if a tap does not result in a buy, you can consider it a lead collected on an interested customer. And Instagram Shopping has received plenty of interest. More than 130 million accounts tap on product tags every month.

To create shoppable Instagram posts, start by making sure your account is eligible. You’ll need to have a Facebook catalogue, which you can create using Catalogue Manager, or with a Facebook Partner. After your catalogue is connected, you need to sign up for Instagram Shopping. From there, you can start adding product tags to your posts and stories.

Learn more about Instagram Shopping features.

8. Partner with an Instagram Influencer

Partnering with influencers can be an effective strategy for new Instagram lead generation.

With tests underway, soon Instagram users will be able to shop looks from influencers, too.

9. Run an Instagram contest 10. Feature popular products often

This tip comes straight from Instagram. As the company explains on its business blog, shoppers are not always ready to make a purchase the first time they see your product.

Instagram recommends you check the Insights tab to find the product posts that perform best. Then post popular content regularly, so you can keep your product fresh in their mind, build consumer confidence, and create more opportunities for them to buy.

Maximize your reach by posting regularly, posting at the right time, and posting in different formats. Some Instagrammers may only look at your stories, while others look exclusively at posts. Share in both formats to improve your odds. But if you do, remember to tailor content accordingly.

Coming soon: Set a product launch reminder

In September 2023, Instagram started testing a way for businesses to give customers the option of setting reminders for product launches.

Select brands have been testing a product launch sticker in Instagram Stories that lets people sign up if they are interested in receiving news about new releases.

So far it’s only available to 21 companies—including Benefit, Levi’s and SoulCycle—but keep your eyes open for it in the future. You can use the product launch reminder to gage customer interest while collecting a list of people who want to stay informed about your brand.

Save time managing your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish posts directly to Instagram, engage the audience, measure performance, and run all your other social media profiles. Try it free today.

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How To Be An Effective Advocate For Your Child With Autism

Stay informed and do your research

In the initial days of the diagnosis, you might find yourself clueless regarding Autism and your child’s behavioral symptoms. Sometimes you’d see your child struggling with their needs, but you might be unable to understand it. If you want to help your child and understand their wants and needs, one this is for sure- You need to make yourself an expert on Autism. Only once you know about it, you’ll be able to help them or at least be able to seek help from the right person. For this, read blogs, attend workshops, read his/her reports, and try to explore and grab as much knowledge and information as possible from a variety of credible sources.

Related: – An Introvert Mother of an Extrovert Child Craving for Solitude: Why You should Feel Guilty?

Be proactive

As a parent of a child with special needs, you need to be constantly on your toes. Write down the areas you think your child needs help with and discuss them with their special educator. Also, analyse and keep a note of the goals he/she has already achieved. For instance, if your child is about to attend a new class or will be going on a different bus, it is obvious that he/she might be meeting several new people. Generally, individuals diagnosed with ASD find it difficult to interact or accept a change, and so you need to proactively find out which new persons are going to take the responsibility of your child.

Fix a meeting with them and discuss your child’s requirements and understanding with them. Share your contact details, just in case they need your assistance regarding your child. For instance, if your child’s bus is going to take a new route from the next day onwards, you need to prepare your child beforehand for this change. Proactively, contact the school authority or bus fleet manager and ask them the directions. To ease out your child’s stress, you can drive him/her along the same route in the evening and tell the child, “You will go by school bus via this route tomorrow.”

Related: – The Best Things about Exercise for your Mental Health

Stay prepared with the documents

Related: – TikTok is a Time Bomb for Child

Communicate regularly

Constantly keep in touch with your child’s teacher, shadow teacher, (in case he/she has one,) therapists, clinicians, etc and enquire them about your child. You can make a short questionnaire for them to fill. For instance, when you go to pick up your child after school, you can hand out a questionnaire to his/her teacher.

“Vihaan ate by himself today. Yes/No

“He communicated when he wanted to use the restroom. Yes/No

“He waited for his turn to come while playing the swings. Yes/No

Also, try to communicate with your child and try to know if they are having any problems or issues at school or the therapy centre.

Reach out for help

At times when you find it hard to understand how to help your child, it’s best to reach out for help. Consult a therapist or a child counseling expert as he/she will be able to better guide you with the comprehensive treatment plan that works best for your child. You can simply type in your browser, “child counseling near me” or “autism counseling near me” and you will have several options to choose from. Look for a centre that has a team of Occupational therapists, Child psychologists, Speech and language therapists, Special educators, etc who can together for the best interests of your child.

3 Tips For Brands To Succeed In An Online Age

Is Your Brand Inspiring The Millennials?

Value: [rating=4]

Edelmen’s 8095 survey is important and insightful to what is an influential market – did you know that 8 in 10 Millennials take action (or at least claim to, whatever action is) for brands that they trust – their study also reveals that:

Brand relationships are a form of self expression: Brand preference ranks with religion and ethnicity as top personal identifiers that Millennials are willing to share about themselves online

Information is a key to influence: In addition to Millennials that use four or more sources of information to help them make brand purchase decisions, thirty-one percent use seven or more sources of information.

Taking action on behalf of brands is a core value: Fifty-seven percent of Millennials would volunteer to try new products from a preferred brand and most would post an online review of the experience.

Reverberation is online, offline and increasingly mobile: For those brands that Millennials love, 68 percent have recommended their products to friends and family and 44 percent have friended/followed that brand on their social network.

Marketing implications: Parish goes on to make what I feel are 3 great points, not totally new but well put with great examples so do check out his full post:

Provide Exceptional Customer Service: Good service, and the ways in which a brand can best meet the needs of its customers, lies at the heart of this new approach says Parish. And, we know it, this is where the brand experience is made or broken – during the delivery of the product or service – in many ways it is the *truest* way to differentiate your brand. Parish sites Debenhams trial of Twitter assistants in 6 of its flagships stores as an example.

Do Good, Even When It Challenges Your Interests: Brands have to offer more than value, they have to pre-empt and address consumer desires as they arise. There’s Volvo’s ‘Your right to clean air’ campaign where the global car manufacturer is creating a ratings framework for less polluting vehicles – “Volvo”€™s cars will be topping these ratings, and the company is essentially building a framework that it”€™s going to excel in “€” seeding a need. It”€™s a marketing campaign cloaked in a real public concern, with time before the tech comes to market,” notes Parish.

Be A Smiling Omnipresence: “If the consumer-facing proposition is one of ultimate convenience, then brands must be seen everywhere as a do-good enterprise”, says Parish. Nick references publicity stunts that spark buzz, citing a “€œsurprise and delight”€ strategy for the real-time age when a brand goes over the top to deliver in the real world to a tweeting consumer – “I just ran out of my favourite chocolate – help”. Gary Vaynerchuck, of Wine Library TV, references the same approach in his book for an irate customer on Christmas Eve (or something like that), he delivered the customer’s wine himself – a few hundred mile round trip no-less, knowing it was good marketing.

Personally, I don’t feel it’s about “Millenials” necessarily – it’s actually no different only know it’s harder in some ways and much easier in others – you have to be the best, build trust in order people want to talk about you online, and off.

Recommended link: 3 Things Brands Must Do to Reach Millennials Online

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