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Apps have never been more popular than they are today, and no wonder: they add convenience to our personal and professional lives, entertain us, and provide mobile access to websites, services, and other products.
As more consumers jump on the mobile bandwagon, the app marketplace continues to swell with everything from business to entertainment applications. In the Google Play marketplace alone, there are more than 2.2 million apps.
Launching a new app that will get seen and downloaded by mobile users is no simple task in such a crowded market.
App developers need to add marketing and promotion to their skillset, or outsource these tasks, to get any kind of visibility for their app online.
Want to learn more about ASO? Check out this Marketing Nerds podcast with Anne Ahola Ward:
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What are the best ways to make your app stand out? Here are five tactics to gain traction and make your app start selling itself.1. Invest in Quality Video
Developing an app is already a pretty costly venture. On the bright side, it’s much cheaper to market your app as you lead up to launch. Leveraging video should be at the top of your marketing strategy agenda. Consumers love it, it’s easy to digest, and it’s arguably the most effective method of communicating a story to an audience.
Beyond the story, video directly impacts the buying process for a majority of consumers. As many as 90% agree that product videos help them make purchasing decisions, and 64% of users are more likely to follow through with a purchase after viewing video.
I recommend creating more for your app than just a brief explanation video. Put in the investment to craft something immersive, entertaining, and relevant to the interests of your audience. Make sure that product video does more than just show off features for passive viewers.
The video for Jelly is a great example, as it scored more than 200k views:
If you have a limited budget for developing video, then take a cue from the reveal video of Tiny Wings 2. Even on a limited budget, you can still make a great clip. You just need to rely a little more on your creativity.
If you have the time and the budget for more than one video, you should absolutely create one or more teaser videos. A product video helps the app sell itself in an app store or on your website, but teaser videos will build the buzz leading up to your launch and give you the benefit of word-of-mouth marketing before you even release your app to the public.
Post those videos across multiple video hosting sites like YouTube and Vimeo, and be sure to provide a link and call-to-action back to your app page or the app store.2. Optimize Every Aspect of Your App Page
For people to find your app online, you should optimize it for the words and phrases your audience is using to find solutions that match your creation. This is especially true for Apple’s app store and Google Play.
Optimization makes your app more discoverable, but you’re not just optimizing for the search algorithm of those marketplaces. You also need to optimize for the user. The description you use for your app should be concise, compelling, and focused on the value proposition.
It should clearly answer the question, “What do I get out of downloading this?”
Slack does an excellent job of utilizing keywords within a description of the most important benefits for the user.
To get an idea of what search phrases your audience might use to find you in the app store, check out the top apps similar to your own. Examine the content and try using a number of search queries related to your app, the solution you’re providing, and common problems it solves.
Pay attention to the 4- and 5-star reviews of the most popular apps; they’ll often contain positive keywords you can leverage for your own app.
Optimize the title, description, and keyword field for your application. Use similar optimization for the app page on your website, but don’t directly copy the content. Make sure the textual content is completely unique across your promotional channels so there are multiple avenues through which your customers can find you.3. Leverage User-Generated Content
Encourage users to leave reviews for your application after they’ve had a chance to use it. For more complex applications, such as mobile business apps for on-the-go professionals, solicit subscribers and ask if they can provide testimonials or results from their use of your app.
Testimonials and reviews should be in the spotlight on your website, and they can also be worked into updated videos and other marketing materials to develop the trust of your audience through social proof.
Reviews within the app marketplace itself are usually the most valuable because they directly impact app ranking and contribute to higher user conversions and app installation rates.4. Reduce Friction
If you complicate the process more than that, expect to lose some prospects from friction. This is especially true if you have a sign-up, membership requirement, or registration form that prevent users from accessing your app’s features until they complete the initial process.
Understandably, you need the information for membership-based products and apps, like SaaS products, but you don’t need to collect every piece of information right off the bat.
There is already evidence that proves a reduction in the number of form fields can dramatically impact conversions for registration and opt-ins. Trim the information required to get started and eliminate that excess friction. You can always gather more information once they’re in the door.
Freshbooks is a prime example, since their sign-up is limited to just two fields. You can’t get more welcoming than that to get someone to sign up for your free trial.
The same technique was used during Obama’s presidential campaign. Eliminating form fields in the contribution section greatly reduced friction and lifted conversions for donors and other web visitors.5. Make Social Your Main Feedback Channel
There are many benefits to having multiple methods for connecting with customers, but if you have a stellar model for customer service, then show it off to prospects and customers alike. Designate social media as your primary feedback channel.
Prospective customers clearly see how you and your team handle service-related issues, which can build trust and lead to a purchase
Brand/product visibility expands as prospective customers see their connections engage with you
There are no costs for monitoring and responding to customers in social media outlets
Reach and engagement will improve across the social channels you use, which should gradually spark more engagement from your followersConclusion
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Blizzard chúng tôi Unexpected App Error: 5 Ways to Fix It Explore expert-recommended solutions to get rid of the error
Blizzard’s chúng tôi app allows users to download and play a wide range of games, but it often throws an Unexpected error.
This happens due to a corrupt app cache, outdated drivers, or running an outdated version.
To fix things, disable the installed antivirus, run the client as administrator, or clear the app cache, amongst other solutions.
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Blizzard is a popular gaming platform offering gamers a range of exciting titles, with chúng tôi as the client. But its gaming client still isn’t as polished, with many getting the chúng tôi Unexpected error at launch.Why does chúng tôi unexpected error appear?
Here are a few reasons you might be getting the error:
Running an outdated version of the app: If the chúng tôi app has not been updated in a while, you might come across a range of errors with it.
Corrupt cache or game data: A corrupt app cache or issues with the game data can trigger the Battlenet Unexpected error on startup.
Outdated drivers: When running outdated drivers in Windows, you are bound to face issues with devices and apps.How do I fix the Blizzard chúng tôi unexpected error?
Before we start making changes to the PC, here are a few quick solutions you should try:
Restart the computer.
Run the app as administrator and verify whether the Battlenet network error is resolved.
Update the chúng tôi app. Simply connecting to the Internet while launching the gaming client should do it.
Check if there are any updates available for Windows and install them.
Ensure your PC meets the minimum system requirements for the Blizzard chúng tôi game you are trying to play.
Disable the installed antivirus, primarily AVG, and check whether the chúng tôi unexpected error is resolved. If yes, we recommend you switch to the best antivirus to avoid running into such third-party conflicts.
If none work, move to the ones listed next.1. Disable GPU 2. Clear the app cache
Press Windows + E to open File Explorer, paste the following path in the address bar, and hit Enter:C:ProgramDataBlizzard EntertainmentBattle.netCache
Press Ctrl + A to select all the folders here, and hit the Delete key.
Choose the appropriate response if a confirmation prompt appears.
Once done, check whether the chúng tôi unexpected error goes away. If not, head to the next solution.3. Disable OneDrive
If OneDrive is enabled on the PC, certain critical files needed to run chúng tôi may be synced and become unreachable/unreadable, thus resulting in the Unexpected error. So, disable OneDrive on Windows to fix things. In case this doesn’t work, make sure to revert the changes.
To perform this task, you can opt-in for dedicated software that is capable to manage all drivers and update them in less than 5 minutes.
Hence, you don’t need to second guess and utilize a complete tool like Outbyte Driver Updater and fix various game errors without problems.
⇒ Get Outbyte Driver Updater5. Reinstall chúng tôi on the system drive
Many users reported installing the chúng tôi client on a non-system drive can trigger the Unexpected error. Also, if you run out of storage on the C: drive, you can always move the games to another drive.
That’s all there is to the error, and we hope one of the solutions here should have worked for you. Also, find some quick tips and tricks to optimize Windows for gaming.
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So you’re here because you heard about Nyan Cat. Or maybe it was Grimes’ collection of weird demon baby cherub things. Or something having to do with Lindsay Lohan. Whatever the reason, you’ve decided you’re going to make hay while the crypto sun shines, you’ve got the art skills to do it, and the only thing you’re missing is the crypto know-how to get your work up there where the kind of people who will pay hundreds of thousands of dollars for a GIF can smile upon your work and maybe cough up a few grand your way.
Well, you’re in luck, because we simplified the whole process into a few easy steps that will have your own bizarre crypto art immortalized on the blockchain in no time.
How to Make and Sell NFT Art
Down below, we will take you step-by-step through the process of turning your beloved artwork into a newly-minted NFT that will outlive us all on the Ethereum Blockchain. We say Ethereum because, at least for the time being, Ethereum is the prime blockchain for selling and trading NFTs.
Step 1: Create Some Art
The first thing you’ll have to do when setting out to sell some NFT art is, well, create some art of your own. This can be almost any form of media — GIFs, illustrations, videos, 3D models and the like. A short stroll through Rarible or Foundation will give you an idea of the general Inclinations in crypto Art. Currently, there seems to A preference for either very avant-garde, experimental abstract art or meme-heavy internet culture references. Not that that should necessarily inform your work — we won’t be wading into the “creation for the market” debate right here. Once you’ve settled on the kind of art you’d like to upload, you’re free to move on to the next step.
Step 2: Set Up an Ethereum Wallet
There are numerous wallets out there to choose from to serve as your public address and store your private key, but it is generally recommended to rely on a hardware wallet. If you need help choosing the best wallet for you, we made detailed comparisons between the best-selling hardware wallets in our Trezor vs Ledger breakdown, as well as an examination of the Ledger Nano S vs X.
In case you are new to cryptocurrency, here’s a quick crash course on how crypto wallets work: They are essentially software or hardware that help you operate a public address on your cryptocurrency’s blockchain. This public address is what stores the cryptocurrency and is viewable by all, though its ownership is completely anonymous (unless you make it otherwise). Every public address has a private key that is used to deposit, withdraw, or send funds to and from the address. Think of it as a mailbox: everybody can see it, knows where it is, and can send mail to it. But only the person with the key to the mailbox can open it and retrieve what’s inside.
There are two types of wallets: Hot Wallets which are connected to the Internet and provide greater convenience to the user at the expense of lesser security, and Cold Wallets which Store your information offline and are less convenient for frequent use but provide much greater security to the user. A popular example of a hot wallet is the commonly used MyEtherWallet, while the best examples of cold wallets are the hardware-based wallets from Trezor or Ledger that we mentioned above — and also pen and paper. Yes,good ol’ pen and paper can function as a cold wallet as well, though you’ll need to generate your own public addresses which can be a pain.
We recommend MyEtherWallet or Metamask for new users who are new to crypto and only looking to put their work up for sale, or any of the Trezor/Ledger hardware wallets for those interested in storying crypto in general (as well as those who have made a sale of significant value and would like to keep their earnings safe!).
Note that Foundation only connects to Metamask.
Step 3: Buy Some Ether
In the maelstrom of news and surging interest in NFTs, it may be news to you that putting an NFT up for sale will actually cost you some money. This is because of how the Ethereum blockchain works: Unlike Bitcoin, in which miners are rewarded with Bitcoin for contributing the computing power necessary to verify transactions and add their record to the blockchain, Ethereum miners are paid with a different currency on the blockchain known as gas.
Whenever you are looking to confirm a transaction and added to the blockchain, a transaction fee is paid (ostensibly to cover the gas and platform fee) — Ethereum miners are able to pick and choose what contracts they would like to expend the computer power on and thus the more gas you pay for your transaction, the faster your contract will be carried out and added to the blockchain. This includes uploading your NFT.
So you will want to buy some Ether in order to purchase the gas and pay the transaction fee. Transaction fees fluctuate pretty wildly, but are overall significantly lower than they were A month or two ago when Ether started its bullrush to $2000.
Step 4: Choose a Marketplace
Once you have your art, your wallet, and some Ether burning a hole in your pocket, you are ready to put your NFT to market. What do you want to do is head over to chúng tôi and take a look at their selection of dApps — short for decentralized apps. Rarible, Nifty Gateway, and Foundation are some good starting points to get a handle on the Ethereum market and some eyeballs on your own NFT. Each one caters to a slightly different taste so make sure to check all three of them, as well as the many other market places, before settling on one.
Foundation seems to be the best for digital painting, while Nifty Gateway caters most to 3D models and Rarible seems to be a chaotic mix of the aforementioned of Avant-Garde/Internet meme culture fusion.
Related: Best NFT Marketplace Websites Online
Step 5: Upload Your Art
This latter feature is an innovative leap forward for digital artists who, unlike their traditional counterparts, could never truly limit the supply of any one work once dispensed nor produce a true “original.” An NFT essentially comes with a blockchain-printed certificate of authenticity that proves its originality as the original work, making it possible for the original artist to get a cut of every subsequent trade/sale — a feature even traditional artists can’t feasibly reap the benefits of. Once you’ve chosen the work, set your copies, and royalty fee, you’re ready to move on to the final step.
Step 6: Pay the Transaction Fee
With your NFT artwork locked and loaded, all you need to do is pull the trigger on the gas and you can sit back while your work is uploaded to the blockchain and becomes a unique entity on the network, immutable and invulnerable to any server collapse. The transaction fee will ensure that your NFT is mined by whichever Ethereum miner picks up the contract, pocketing your fee for their trouble.
After that, it should only be a matter of a couple minutes before your newly-minted NFT is up and on the market for just waiting to make the day of the keen-eyed patron who sees it first!
Any more NFT questions? Feel to shoot ’em at us down below. Otherwise, take a tour of our cryptocurrency archives for all your crypto-related needs.
WhatsApp is testing a built-in feature with some beta users that lets you record and share the contents of your screen with the recipient of the video call. With this new update, you will get a new toggle beside the camera flip and the video camera option to share your screen with the person on the video call.
You must have the 220.127.116.11 beta update build or above on your Android phone to access it. Even though we have a newer build, we can’t access it on our phones.
1. Launch the Google Meet app (Android, iOS) on your phone, and create a new meeting.
3. On the next screen, tap the Share Screen button, and tap Continue.
4. Tap the Start Now button on the pop-up to share your screen with the recipient; you can move to WhatsApp to share your screen.
5. Admit your friend to the meeting, and they will be able to see your screen.
Once you finish the meeting, you can either leave the meeting or end the call for all participants.
1. Launch the Microsoft Teams app (Android, iOS) on your phone.
3. Now, tap the Start Meeting button.
4. Allow the required permissions to Teams, and join the meeting.
6. Once your friend joins the meeting, tap the three dots from the bottom navigation.
7. Now, tap the share button and enable the audio toggle.
8. Tap the start now button on the pop-up to share your screen with the recipient; you can move to WhatsApp to share your screen.
Once you finish the meeting, you can either leave the meeting or end the call for all participants.
1. Launch the Zoom app (Android, iOS) on your phone, and create a new meeting.
2. Allow the required permissions to the Zoom app.
4. Once you have added the participant to the meeting, tap the share button and choose to share your Screen from the pop-up menu.
6. Allow other required permissions, and tap the Start Now button.
7. On the next screen, you will be prompted to allow the display over other apps permission to Zoom.
8. Now, you can share your screen with the recipient and move to WhatsApp to share your screen.
Once you finish the meeting, you can either leave the meeting or end the call for all participants.
1. Go to Crankwheel’s website, and sign up with your email address.
5. Now, choose the screen you want to share with the other person.
6. You can stop sharing your screen via the button at the bottom whenever you don’t want the viewer to see your screen.
Once you finish the meeting, you can either leave the meeting or end the call for all participants.
The benefit of CrankWheel is that the preview window will notify you if the recipient moves to any other tab. If you can see the viewer window, it means the viewer has the meeting window opened.
WhatsApp is currently testing the Screen Sharing feature with the beta users. You must have the 18.104.22.168 beta update build or above on your Android phone to access it. Even though we have a newer build, we can’t access it on our phones.
You might be interested in the following:
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Bluetooth is a wireless standard for sending data over short distances between multiple electronics. Two or more devices connect to form personal area networks that can stretch as far as several meters. It has improved rapidly over the years and can now provide a strong and reliable connection. Here are ten practical and innovative ways to use Bluetooth to make your life easier.1. Connect Wireless Keyboards And Mice
A keyboard and mouse each require their own dongle, taking up two of a computer’s USB ports. Bluetooth keyboards and mice connect to computers without the need for a dongle, freeing up USB ports for more printers, portable DVD burners, flash drives, and many other devices. Mini keyboards are also available that connect to smartphones and smart TVs whenever a touch screen or standard remote just won’t do.2. Transfer Files Between Devices
This works whether it’s from PC to PC, PC to phone, or even phone to phone. Bluetooth isn’t the best choice for transferring large files, but it’s great for getting your favorite wallpaper over from your computer to your handset. It’s also a useful fallback if you need to exchange files when an internet connection is not available, and it makes for a speedy way to share a photo you just snapped.3. Connect A Smartphone To Your Car Dashboard
This allows you to talk to other people hands-free through the car’s speakers instead of your phone. Likewise, you can stream music to your car, enabling you to listen to your personal connection, podcasts, or online radio wherever you are. Newer vehicles can even connect automatically, removing most of the effort from the process. Cheap adapters are available for older vehicles that do not have this functionality built it.4. Stream Audio To A Sound System
There is an abundance of Bluetooth speakers available, portable or otherwise, that you can stream audio to from either your smartphone or computer. Turning to one of these products compensates for the weaker speakers that tend to ship inside of our portable devices. Newer Bluetooth devices produce a higher quality signal with sound quality as clear as a physical cable.5. Game Wirelessly
PC and mobile gamers alike can purchase Bluetooth controllers that give them all the enjoyment of a traditional button layout without the hassle of wires. The connection is so reliable that console manufacturers have already turned to the standard as a way of cutting the wires from their controllers. The Wii and PlayStation 3 both use Bluetooth to connect to Wiimotes and Dual Shock 3 controllers respectively.6. Unlock Doors
If you’re prone to forgetting your keys but always have your phone, try using Bluetooth to unlock your doors instead. First Watch Security offers a lock that disengages when authorized users request access. It can even open your garage door, saving you from having to step outside of your vehicle on a rainy day.7. Control Your Power Outlets
The BeeWi Mobot was unveiled at this year’s Mobile World Congress and is expected to debut later this year. Plug it into your power outlet and control whether power proceeds to appliances by using your smartphone. A master Mobot will pick up your phone’s commands and relay them to all the other Mobots in your house via Bluetooth. A built-in motion detector can also text you if it picks up on someone moving around. It’s similar to Belkin’s WeMo Automation Switch, which uses WiFi to accomplish the same task.8. Scan Barcodes
Some portable barcode scanners send information wirelessly to either a computer or smartphone using Bluetooth. Baracuda ships a range of products available for salespeople and inquisitive shoppers alike. These serve as alternatives to the USB connected barcode scanners that leave long cables coiled up nearby.9. Communicate Via VOIP
There are a range of handsets available that connect to a computer via Bluetooth, helping users put down their smartphones and cut down on the minutes they’re using. Some also connect to smartphones, providing what may be a comfortable device to talk through over long stretches of time. Options come in the form of portable handsets and small speakerphones.10. Track Items And People
Since Bluetooth operates over a short range, it’s perfect for keeping track of pets, children, or valuable electronics that you may momentarily walk away from in a public place. Stick-N-Find offers a sticker or dongle that you can place on anything you desire and track using your smartphone.Final Thoughts
If you know of other ways to make use of Bluetooth, share it with us below.
Bertel King, Jr.
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Proactive in Your Career
If you break down the word “proactive,” you would get “pro” and “active.” “Pro” is a Greek word that means “before” or “sooner.” And “active” means “taking action constantly.” That means people taking action constantly before or sooner are proactive.
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If you have read Dr. Stephen Covey’s “The 7 Habits of Highly Effective People,” you would know that being proactive is the number one habit. Why is being proactive so important in our lives and our careers?
Nowadays, people always talk about being proactive. But what does it mean in the real sense?
Being proactive means the “ability to respond to an event before it happened.”Why should you be proactive in your career and life?
There are several reasons. Let’s look at them one by one.
Reclaiming your power
Most people give away their power by letting life run by default. The events happen, and they react. Thus they don’t feel empowered. Author Jim Rohn said – “What happens to us happens to everybody. It’s not what happens, but what we do about it that makes the real difference.” When you see that life is happening to you, you can ponder and reclaim your power by being proactive. Only 10% of the results you get are the creation of life. The other 90% you did yourself. Reclaim your power. Don’t let your life and career go in the default mode. Take charge of your destiny.
If you’re proactive, you would have the ability to respond, not react. If you’re proactive, you can take responsibility for your career and life. If you break the word responsibility, you will see there are two words – one is responsible, and another is ability.
Change your results drastically
If you become proactive, you will not be among the mediocre souls. They are just going through life, not living it. If you become proactive, you will take responsibility for everything in your life. Thus the results you will create will be massive and drastically different from those who never become proactive.
You will become happier
Happiness is the holy grail of living and attaining a great career. If you’re not happy, what else is there? Being proactive would make you feel that you’re in control instead of feeling that others are in control. Being in control of yourself will make you happier.
You will only think about what you can control
If you become proactive, you will give up worrying completely. You will only think about what you can control. Dr. Stephen Covey called this an “area of influence.” You will not worry about what you can’t do. Dr. Covey called this an “area of concern.” This will significantly reduce the stress level. Your way of thinking would achieve clarity. And you would drastically change your outlook on life.How to be proactive in your career?
But how would you do that? How would you cultivate the habit of being proactive?
Here are some ways you can use to become proactive.#1. Start with one thing in your career
If you’re proactive in your life and simply starting your career, don’t try to take too much. Initially, start with one thing where you want to be proactive. For example, if you’re putting off one type of task regularly, promise yourself that you will do it every day first thing in the morning before you do any other task. After a few months, if you continue this practice, you will see that it has become permanent in your nature.#2. Stop reacting
The greatest issue of our professional relationships is that we become defensive when we face criticism. But if you become proactive, you will not become defensive; you will try to understand whether there’s any issue with your work or if a particular part of your work needs improvement. If you find that the critic is right, you will improve; if the critic is wrong, you simply ignore it. But it’s a difficult practice because we’ve installed the habit of reacting immediately to criticisms. Thus, the best way to deal with it is to put down everything in a journal.
When you’re getting defensive and unable to gauge constructive criticism, write everything down in your journal. Suppose you put down your thoughts at the beginning when you’re angry or sad, or anxious. In that case, you will release your emotions, and you will also be able to maintain a professional relationship with the person who criticized you.#3. Practice focus #4. 90-second rule
The 90-second rule will help you become more proactive. Suppose you decide to complete your task within a time frame. But things keep coming up. Instead of getting bothered, tell yourself you will do the job for 90 seconds. And then you will stop. By using 90 seconds rule, you can start on any work immediately, and then you can keep on going. Now you may think, how would you relate this to proactivity? Remember being proactive is all about taking action before something goes out of hand. So, it will jump-start you on the move. Anything you want to start and you’re feeling overwhelmed. Just use this 90 seconds rule, and you can begin the task immediately.#5. Power to Choose
You don’t need to become a victim. You can be a victor. The only thing you need to do is to understand that you have power. Whatever happens to you in your career up until now may not be your fault, but you must take responsibility for everything in your career. How would you do that? Simply try this. Take a piece of paper and divide it into two parts. On one side, write down – “my area of control,” and on the other, write – “not my area.”
“My area of control” is all about things you can control in your professional life, for example, your daily work, how you behave, how you develop yourself, how you maintain coworker relationships and peers, how you respond to any crisis period, etc.
“Not my area” is all about things you don’t have direct control over, like an angry boss, lazy colleagues, hot weather, etc.
Keep this paper with you daily and add both sides as you feel. Then whenever you see yourself getting bogged down by events, ask yourself, “Is it my area?” If it’s not your area, concentrate on what you can control (“my area of control”) and be happy. Keeping this list will help shape your attitude and make you more proactive in your career.Conclusion
The tips mentioned above are not comprehensive. But if you do them, you will see that you don’t need anything else. Being proactive is a shift of attitude – from being reactive to being responsible. Being proactive also means realizing that you can choose to act even if things don’t go your way. That’s the power of being proactive.
To begin working on your attitude, start with “practice focus.” Because this one thing will help you achieve all others, simply try it every day for 5-10 minutes, and you will realize that you have power, a choice, and can be proactive in your career.Recommended Articles
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