Trending December 2023 # 6 Image Optimization Tips From Google # Suggested January 2024 # Top 15 Popular

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In a new video from Google, Developer Advocate Alan Kent shares six tips for optimizing images for ecommerce websites.

Clocking in at over 14-minutes, Google’s video is a lot to digest if you’re busy working on websites.

Here’s a more palatable recap you can consume in under five minutes.

These are Google’s tips for making images load faster and more efficiently.

1. Eliminate Image Cumulative Layout Shift (CLS)

CLS refers to instances where content on the page visually moves, or shifts, from one place to another as it’s loading.

While this problem isn’t exclusively caused by images, they can contribute to the problem if used incorrectly.

In most cases, CLS is easy to spot by looking for movement on a page during loading, but there are several tools to measure it.

For more on CLS, how to measure it, and how to fix it, see our comprehensive guide:

2. Correctly Size Your Images

Pick the right width and height for your images, as larger files take longer to download.

Sizing images correctly can be complicated due to the ranges of screen sizes and resolutions that visit your site.

If the browser crops the image on its own, the download size ends up being longer than needed, which only drags things down.

One easy way to detect incorrectly sized images is by using the properly sized images section under Opportunities in the PageSpeed Insights report.

Once you’ve identified images that are larger than necessary, you can fix the problem with solutions such as responsive images.

3. Use The Best Image File Format

Think about the file format of your images, such as whether to use PNG, JPEG, or webP files.

The file format affects the file size, so choosing right one requires careful consideration.

There are pros and cons to weigh out for each format. For example, JPEG and webP tend to have lower file sizes, though the smaller size is achieved at the expense of image quality.

However, a degradation of image quality may not be noticeable by shoppers, and the speed benefit could be substantial.

To detect if your site can benefit from using a different image format, look in the serve images in next-gen formats section of the PageSpeed Insights report. This report lists images that can be converted to a more efficient file format.

4. Compress Images Appropriately

Use the right quality factor for your images to encode them efficiently while retaining the desired image quality.

The Encode Images Efficiently section of the PageSpeed Insights report can be used to identify images that are good candidates for compression optimization. The report also shows potential file size savings.

To find a quality factor you’re satisfied with, use your choice of image conversion tool on several images using different quality values and compare the before and after.

Google recommends the site chúng tôi as an easy way of comparing images with and without compression.

5. Cache Images In The Browser

Tell the browser how long it can safely cache images.

When you return an image you can return an HTTP response header with caching guidance, such as how long it is recommended for a browser to cache an image for.

Again, you can use the PageSpeed Insights report to detect if the HTTP response cache headers have been set properly on your site.

The serve static assets with an efficient cache policy section identifies images that may benefit from caching improvements.

To fix issues on your site, see if you have platform or web server settings you can change to adjust the cache lifetime for images on your site.

If you don’t change images frequently, then you can set a long cache lifetime.

Hero images at the top of the page

Other images above the fold

Images just below the fold

The rest of the images on a webpage can be lazy loaded.

To detect if your site is loading images efficiently you can refer to the PageSpeed Insights report. In the defer offscreen images section of the report you’ll see a list of images that could be loaded after other images.

For more detail on any of the above tips, see the full video from Google below:

Featured Image: Tada Images/Shutterstock

You're reading 6 Image Optimization Tips From Google

Google Shares 6 Tips For Ecommerce Search Results

Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results.

The video began by highlighting three key elements that help ecommerce product pages stand out:

Images help site visitors understand products

Star ratings increase trust

Pricing and availability helps shoppers choose between sellers

Some of those elements depend on product structured data to make them eligible for enhanced listings, while others require participation in Google’s Merchant Center Feed.

1. Title Tags

Kent discusses title links, the links shown in the Search Engine Results Pages (SERPs) that are generated from webpage title tags.

He explains that if the title element doesn’t adequately describe what the webpage is about that Google will rewrite it, using content from the heading at the top of the page or even the anchor text from links to the webpage.

“A good title link can greatly help users understand your offering, bringing quality traffic to your site.

…Low quality title links can harm a users’s impression of your site.”

Alan cautions against using dynamically generated title tags to add availability or price data to the title tag because there’s a lag between when the title tag is updated and when Google eventually shows the updated title link in the SERPs. By this time, the information may be outdated.

He recommends using a Google site: search to double-check what the title tags might look like when displayed in the search results.

2. Include High Quality Images

High quality images are a user experience consideration in that they help potential customers make up their minds about a product.

Alan Kent shared:

“We’ve observed that users generally respond well to high quality images and recommend that key images be at least 1200 pixels wide.”

He recommends auditing the site for low quality images and replacing them with higher quality photos.

Lastly, he encourages using product structured data to help Google identify the correct images to show in the search results.

Many businesses consider things like images in terms of how they may help their webpage rank better in the search results.

But it’s more productive to consider product images in terms of how they help users decide to purchase a product.

That means if there’s a question about the size of the product, then it might make sense to juxtapose the product with an everyday object approximately the same size.

Different angles can be helpful, as can showing what clothing looks like on a model, what furniture may look like in a room, or how fencing might look attractive in a yard.

3. Share Rich Product Data

Structured data helps Google better understand webpages and makes them eligible to be displayed as rich results, what he referred to as “special presentation treatments” in the search results.

The following are essential elements for product structured data to include:

Product title






Check Google’s product structured data guidelines to see what properties are required and which are optional. The structured data guidelines are constantly changing, which can cause a product page to lose its enhanced listing in the search results when the structured data no longer conforms to Google’s requirements.

For troubleshooting, use the Search Console URL Indexing tool to check if the page is indexed and then use the Rich Results Test Tool to see if there are any structured data errors.

4. Share Price Drop Data

Appearing in the search results with a special price drop presentation isn’t guaranteed.

To make a page eligible for price drop rich results, you must include the Offer property in the product structured data that is a specific price point and not a price range.

5. Identify Products You Sell 6. Create a Business Profile

Lastly, Kent recommends creating a Google Business Profile if the business has a physical presence.

“This can be done via the Google Business Profile Manager.”

Following this tip makes a site eligible for a special listing alongside the search results.

This type of listing is only available for businesses with a physical store presence or a covered service area.

Citations Resources cited

Control your title links in search results

Robots.txt meta tag specification

Google Search gallery of structured data usage

Product structured data, including pricing information

Register your Google business profile

Watch the Google YouTube Video

How to Make Your Ecommerce Website Stand Out in Google Search (6 Tips)

Featured image screenshot by the author

Google’s 6 Seo Tips For Ecommerce Websites

Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results.

Alan Kent, a Developer Advocate at Google, describes each tip in detail in a new video published on the Google Search Central YouTube channel.

Throughout the video, Kent emphasizes using Google Merchant Center because it allows retailers to upload product data via structured feeds.

Merchant Center feeds are designed to be read by computers, which means data is extracted more reliably than Googlebot crawling your website.

However, that doesn’t mean you should forego using structured data on product pages and rely on Merchant Center alone. Product structured data remains essential even if you provide product data directly to Google with a Merchant Center feed.

Google may crosscheck data from the Merchant Center feed against structured data on your website.

Google’s SEO recommendations for ecommerce sites revolve around getting the most out of both tools.

1. Ensure Products Are Indexed

Googlebot can miss pages when crawling a site if they’re not linked to other pages. On ecommerce sites, for example, some product pages are only reachable from on-site search results.

You can ensure Google crawls all your product pages by utilizing tools such as an XML sitemap and Google Merchant Center.

Creating a Merchant Center product feed will help Google discover all the products on your website. The product page URLs are shared with the Googlebot crawler to use as starting points for crawls of additional pages potentially.

2. Check Accuracy Of Product Prices Search Results

If Google incorrectly extracts pricing data from your product pages, it may list your original price in search results, not the discounted price.

To accurately provide product information such as list price, discounts, and net price, it’s recommended to add structured data to your product pages and provide Google Merchant Center with structured feeds of your product data.

This will help Google extract the correct price from product pages.

3. Minimize Price & Availability Lag

Google crawls webpages on your site according to its own schedule. That means Googlebot may not notice changes on your site until the next crawl.

These delays can lead to search results lagging behind site changes, such as a product going out of stock.

It would be best if you aimed to minimize inconsistencies in pricing and availability data between your website and Google’s understanding of your site due to timing lags.

Google recommends utilizing Merchant Center product feeds to keep pages updated on a more consistent schedule.

4. Ensure Products Are Eligible For Rich Product Results

Eligibility for rich product results requires the use of product structured data.

To get the special rich product presentation format, Google recommends providing structured data on your product pages and a product feed in Merchant Center.

This will help ensure that Google understands how to extract product data to display rich results.

However, even with the correct structured data in place, rich results are displayed at Google’s discretion.

5. Share Local Product Inventory Data

Ensure your in-store products are found by people entering queries with the phrase “near me.”

First, register your physical store location in your Google Business Profile, then provide a local inventory feed to Merchant Center.

The local inventory feed includes product identifiers and store codes, so Google knows where your inventory is physically located.

As an additional step, Google recommends using a tool called Pointy. Pointy is a device from Google that connects to your in-store point-of-sale system and automatically informs Google of inventory data from your physical store.

The data is used to keep search results updated.

6. Sign Up For Google Shopping Tab

You may find your products are available in search results but do not appear in the Shopping tab.

If you’re unsure whether your products are surfacing in the Shopping tab, the easiest way to find out is to search for them.

Structured data and product feeds alone aren’t sufficient to be included in the Shopping tab.

To be eligible for the Shopping tab, provide product data feeds via Merchant Center and opt-in to ‘surfaces across Google.’

For more on any of the above tips, see the full video from Google below:

Featured Image: Screenshot from chúng tôi August 2023.

6 Tips For Curating Resources For Students

Finding videos, podcasts, and more that will engage all students can be a challenge, but there are ways to make the process easier.

Curation might not be a word in your everyday vocabulary, but it’s something we do every day. We find content we like and tell other people about it—a link to a blog post that a friend or family member might enjoy, or a link to a YouTube video that a colleague might want to share with their students.

When taking on the role of a curator for your students, there are a few things you can do to handpick resources that support every student in your class. In my book EdTech Essentials: The Top 10 Technology Strategies for All Learning Environments, one of the 10 strategies examines curation in the classroom and ways to curate resources that support all students.

The following list of tips for curating resources includes some of my favorite spots to find content for students.

1. Think of Content in Categories

Creating content categories will ensure a balance between video, text, and audio, or another file form. For example, place a podcast in its own category and think about this type of audio resource as one kind of content to share with students.

As you examine the content in each category, take a moment to think about how accessible each medium is for your students. For instance, if you often assign explainer videos, do those videos have captions? If you frequently provide short articles, are they compatible with tools like Immersive Reader?

2. Choose Content Based on Learning Goals

The resources you handpick for students should relate to the learning goals you’ve identified. Ask yourself questions like these:

What do I want students to know and be able to do?

Based on formative assessment data, where do students need additional support?

How can I choose resources that respond to differentiated instruction needs?

As you choose content for students, your decisions might also stem from a commitment to differentiated instruction through the content you distribute to individuals or small groups of students.

3. Select Relevant and Authentic Content

It’s important that the resources you choose represent and connect with students. Make sure that students see themselves in the resources you provide the class. This can include choosing math tutorials filmed by diverse creators or texts that illustrate an English language arts concept while exploring a wide range of life experiences.

When you choose content to give to students, select resources that introduce a new concept or fill a gap related to students’ background knowledge. Ask yourself the following:

What will students need so they can learn from my course content?

What experiences have students had that I can build upon?

What have my observations and conversations with students shown me?

4. Extend a Lesson and Connect to Interests

Curation of content can also include selecting items that go beyond a lesson. As you decide on the type of digital resources that can help extend a lesson, ask yourself these questions:

What areas may I not get a chance to cover in traditional lessons?

What cross-curricular connections would I like students to see?

What content can students explore after a unit or lesson is finished?

In addition to considering the connection between the content and the learning goals, students’ interest in the materials is important, too. Ask yourself these questions:

What did students show an interest in during the unit or lesson?

What additional video clips or podcast episodes would grab their attention?

What subtopics can I gather resources on to help students dive deeper?

5. Decide How to Organize and Distribute Content

Once you select the best resources for students, it’s important to have a plan for creating collections or keeping track of the content you’d like to share. A few helpful tools for making this happen include Wakelet, Adobe Spark, and Google Sites. If you use Wakelet, educator Rachel Coathup has great ideas on how to harness the power of this collection tool.

In webinars this year, I’ve repeated the phrase “embrace your place” a few times. When it comes to deciding on the best way to get content into the hands of students, using your learning management system (LMS) or a familiar platform is always a great place to start. For example, if MS Teams is your go-to spot, allocate resources within Teams Assignments.

6. Curate With Colleagues and Students

Finding the best resources for your students doesn’t have to be a solo endeavor. You can partner up with colleagues to search for content for related courses or have a communal document like a Google Doc where you update a list of favorite resources at different check-in points during a unit of study.

Curation is a skill that involves higher-order thinking, and it takes time and skill to evaluate content. You can bring students into the process alongside you as you vet content or simply tell them, “I found this great video, and I know it comes from a reputable source because….”

As you handpick resources and curate collections of content for your students this year, I hope these tips will help you along the way. Sorting through Google search results and YouTube queries can feel overwhelming at times, but the above strategies and guiding questions can help streamline the process.

Google Pixel 6 And 6 Pro Black Friday Deals 2023

Last Updated on November 23, 2023

Best Black Friday Google Pixel 6 and 6 Pro deals

Google’s latest smartphones have come out swinging, leveraging excellent cameras, boosted performance specs, and stock Android OS, so you aren’t limited with bloatware. But, for the most part, Google’s phones are often a bit expensive, but these Google Pixel 6 Black Friday deals will ensure you get the best deal on a new smartphone.

The Pixel 6 phones are an incredible step up over the previous iterations, with a whole new Tensor chip gifting the devices with top-notch security, in tandem with new cameras that ensure everything is in focus when taking shots. The Google Pixel 6 line even utilizes an AI-run feature that erases out ‘photobombers’ – similar to Adobe’s Content-Aware feature.

On the Pro side of things, you get a much better camera with more ‘pro’ level features out of its sensors, including 4x optical zoom and ‘Super Res Zoom’ up to 20x into the distance, and much more overall. The Pixel Pro also features wireless and fast charging, and its Battery Saver mode allows it up to 48 hours of essential app use if you find yourself without a charger.

Best Black Friday Google Pixel 6 deals in 2023

Black Friday is closing in, and the wait is over to secure yourself the Best Black Friday Google Pixel 6 deals. Below is a list of all the early Black Friday deals out right now on the base and Pro level Google Pixel smartphone, with more on the way in the lead-up to the holiday sales season:

Where to find the best Google Pixel 6 Black Friday deals?

All of the major online retailers will have Google Pixel 6 and Pixel 6 Pro smartphones available at steep discounts this Black Friday. Below is a list of the best spots to pick up a new Pixel smartphone at a good bargain during the holidays:

Best Black Friday Google Pixel 6 deals When will Google Pixel 6 Black Friday sales start in 2023?

November 25th is the official start date for this year’s Black Friday, but most retailers will kick off their holiday sales season a bit sooner. Below is a list of all major online retailers hosting Google Pixel discounts with their Black Friday schedules included:

Amazon: November 25th to November 27th

Best Buy: November 19th to November 28th

Newegg: November 22nd to November 27th

Target: November 21st to November 27th

Walmart: Online starting November 2nd at 7 PM EST, in-stores on November 4th at 5 AM local time

How to get the best Black Friday Google Pixel 6 deals

The best way to get the most affordable price on the item you crave this holiday season is by keeping a close eye on the product page via its specific online retailer. Several stores will also have newsletters, alerting you when new deals go live so you can hop right into the awesome savings as soon as they are available.

This page will also be updated regularly as Black Friday rolls in this November 25th, ensuring you don’t have to scour the internet consistently as Google Pixel 6 discounts get listed.

Features to consider when looking for a Black Friday Google Pixel 6 deals

The Google Pixel has several awesome features that make it stand out as a beat among smartphones, but when comparing the two models, it may become a bit tricky in deciding what specific device you will need. Below is a list of major features to consider when deciding between the Pixel 6 and Pixel 6 Pro:



512GB of storage

6.4″ FHD vs 6.7″ QHD

8MP vs 11MP camera

4614mAh vs 5003mAh battery

How much was the Google Pixel 6 on Black Friday?

Last year, the Google Pixel 6 say a discount of $100, pitting the new phone at a $500 premium, meaning this year’s savings are set to be even more exciting. Although the Pixel 7 has yet to be fully debuted just yet, the Pixel 6 and its Pro model will both be seeing some amazing discounts for the holiday season.

Various rumors suggest the Pixel 7 should launch as early as October 13th, with an event on the near horizon signaling its soon-to-be limelight. With its debut, the Pixel 6 line is sure to be set at a more affordable rate during the holiday sales season.

Does Google do Black Friday deals? Will there be a Pixel 6 Black Friday deal?

Yes, most major online retailers will be hosting Black Friday deals on the Pixel 6 and Pixel 6 Pro. Last year, Best Buy has an ongoing sale throughout November, setting the price of the device at $100 off, which made it a steal at the time. Consumers can expect even more savings this time around at Best Buy and beyond, given the Pixel is now in its first year in users’ hands.

Is the Google Pixel 6 worth it in 2023?

If you can’t stretch to the Google Pixel 7 this year, the Google Pixel 6 is still a strong option for those looking to upgrade their phone. There are not a vast amount of differences between the two phones. The main differences can be seen in the new Tenser G2 chip and upgraded camera features. With Google’s announcement that the Google Pixel 6 will receive its long-term update commitment, your Pixel 6 will receive OS updates up to 2024 and security updates till 2026, making buying a Pixel 6 this year still a sensible option.

6 Best Vpns For Google Chrome To Use

6 Best VPNs For Google Chrome To Use [Trusted] Unique combo with Chrome would be a VPN with leak protection




A browser needs to be fast and Google Chrome is cherished worldwide for its speed.

However, you might also need to be able to browse securely and, why not, anonymously.

So far, using a VPN is one of the safest ways to protect your online privacy while using Chrome.

Explore our top choices for Chrome-friendly VPNs in our easy-to-follow guide below.



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Download Fortect and install it on your PC.

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When you’re browsing, the first thing you think of or consider is your safety, plus that of your data and information.

Google Chrome may not be one of the most lightweight browsers for Windows and other operating systems, but it surely is the most used.

But when it comes to building privacy on this cherished browser, choosing the right VPN can make all the difference.

Google Chrome offers a lot in terms of being user-friendly, stable, versatile, and secure, and it’s a browser that can open blocked sites if managed correctly.

This, in addition to the numerous customization options it offers by using extensions, you can actually enjoy Chrome as a personal browser that fits your needs and preferences.

Among these extensions are those from VPN providers, but it is kind of hard to pick one from the many available to use today.

Besides security and online safety, you also need a VPN that can bypass censorship and unblock geo-restricted content, plus strong encryption and performance.

Here are our top choices for the best VPN for Google Chrome.

Our recommendation goes also to PIA, a trusted VPN client perfectly suited to seamlessly blend in with Chrome.

Chrome-friendly PIA owns the perfect leverage when it comes to your safety on the web. But it does not just secure your browser, it extends its protection to all your apps thanks to the TCP/IP interface level.

This world-class VPN provider relies on tunneling technology to provide multi-layered security, which basically means that it uses encrypted tunnels to create multiple layers of privacy around you.

Besides its massive gateway network that stretches worldwide (45+ countries), the service is your number 1 choice for confidentiality with a strict zero-logs policy.

Compatible with all major operating systems and browsers, PIA will do more than protect your identity and guarantee your anonymity, it will also provide unrestricted access to the internet by bypassing IP-based censorships.

Let’s quickly look at its key features:

Private Internet Access

Supports WireGuard, PPTP, OpenVPN, and L2TP/IPSec protocols plus SOCKS5 Proxy.

Check price Visit website

This is the best VPN for Google Chrome when it comes to ad-free and malware-free browsing. It features over 5500 servers in 59 locations and supports a maximum of 6 devices connected at the same time.

Its server coverage is huge, plus you get ad and malware blocking to lock out any popups and threats while using the Chrome browser.

NordVPN is lightweight and user-friendly, with solid speeds and a zero-logs privacy policy, plus its price plans are very affordable.

It also comes with an automatic kill switch, and live customer support. If you’re looking for unrestricted internet access with privacy and double-data encryption, this is your VPN for the Chrome browser.

Let’s quickly look at its key features:

Encryption of the future

Strict log-free policy

Threat defense


Kill Switch

DNS leak protection

Onion over VPN

Support for streaming


Enjoy privacy and security without the dread of prying eyes.

Check price Visit website

The ExpressVPN browser extension aids in the spoofing of your HTML5 geolocation and ensures that you use the encrypted HTTPS versions of websites whenever possible.

It also allows you to control the ExpressVPN app remotely from your Chrome browser. HTTPS Everywhere, powered by the Electronic Frontier Foundation, connects you to a website’s more secure HTTPS version whenever it is available.

You can use an ExpressVPN browser extension to change your location on any device, including Roku TV, Apple TV, and Samsung TV.

In Chrome, we tested the ExpressVPN extension to change the broadcast location and it worked flawlessly.

To improve your online security, enable WebRTC Leak Blocking and use HTTPS everywhere.

Let’s quickly look at its key features:


Reliable match for Chrome based on the same principles of not tracking data and offering security.

Check price Visit website

CyberGhost VPN has more than 6479 servers in 90 countries, plus it is super affordable.

You can surf the internet on Google Chrome privately and with complete security, plus it has extra features that are also easy to use, and install on your computer.

With the CyberGhost Free Anonymous Proxy, which you can use whenever you have a privacy concern, by typing in your preferred website the proxy works its magic.

But if you seek 100 percent anonymity for your daily online activities, like surfing or unblocking streaming websites like Netflix, Hulu, Amazon Prime, or BBC iPlayer, or torrenting privately, install the full CyberGhost VPN.

The proxy protects against spying by encrypting your HTTP web traffic, allows you to search the web anonymously without keeping track of your habits or preferences, and replaces your IP with an anonymous one so no one knows who you are.

Let’s quickly look at its key features:

Compatible with all major platforms

Connection to up to 7 devices

Unlimited bandwidth


NoSpy Servers

Browser Extensions

Its VPN protocol is patented – Catapult Hydra – and it compresses your data allowing it to move faster than other VPNs in the market. It also has anti-malware protection an ad-blocker for ad-free browsing and unlimited bandwidth.

You can also get a free version of this VPN, which supports major operating systems and devices.

Let’s quickly look at its key features:

Fast download speeds

Intuitive setup and installation

Automatic server assignment

Optimal servers to browse anonymously

Malware Protection

Public Wi-Fi protection

Hotspot Shield

This VPN uses 256-bit encryption and has frequent updates on its browser add-on.

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Windscribe goes above and beyond most VPNs by providing its own R.O.B.E.R.T. (Remote Omnidirectional Badware Eliminating Robotic Tool) anti-malware and anti-phishing security.

When upgrading to the Pro version you get the ad-blocking and anti-tracking functionalities.

As soon as you log in, the Windscribe extension will connect you automatically. When the extension icon turns green and you see ON in the top-left corner, you are connected.

Your IP address will also change from your personal IP to the IP of the VPN server you have chosen.

Let’s quickly look at its key features:

Servers in 63 countries and 110 cities

Split tunneling

Port forwarding

Simple user interface

Dynamic and static IPs

No identifying logs

Blocks WebRTC to prevent leaks


Spoofs your GPS to the location of the connected proxy thus allowing a safe browsing environment.

Check price Visit website

Is there a free VPN for Chrome?

With 100+ servers in three countries (the United States, the Netherlands, and Japan) and a medium VPN speed, ProtonVPN provides a limited VPN connection with a strict no-logs policy.

If you want a browser with a free VPN, you should look into the Opera browser that comes along with extra security measures.

The free VPN is built into the Opera browser for Android and desktop, and there are no subscription, payment, login, or additional extensions required.

Your connection is not secure – websites you visit can find out your details:

Use a VPN to protect your privacy and secure your connection.

We recommend Visit Private Internet Access

We recommend Private Internet Access , a VPN with a no-log policy, open source code, ad blocking and much more; now 79% off.

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