Trending December 2023 # 7 Best Email Clients For Windows 7 32/64 Bit To Use In 2023 # Suggested January 2024 # Top 20 Popular

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7 Best Email Clients For Windows 7 32/64 Bit To Use In 2023 Manage your email with these professional email clients for free

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If you juggle between accounts on a Windows 7 PC, you probably know the true meaning of slowness.

There are free email clients that are compatible with multiple providers.

The ideal email client for Windows 7 should be lightweight and low on PC resource usage.

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You must have had issues with email access if you have several email accounts with different providers. Using a browser with multiple tabs open is not the best option, as it can slow down your computer and get quickly out of hand.

But that can change with an email client for Windows 7. An email client is a desktop software that enables you to send/receive/draft all your emails in one place. Let us explore some of the best options for you.

Does Windows 7 have email client?

Unlike its predecessors, Vista and XP, Windows 7 does not have a built-in email client. Instead, you will need to download one best email client programs, like Yahoo email for Windows 7.

After the installation, you only need to set the client as your default email, and you are good to go.

These third-party email clients come with a few benefits, including:

This guide will help you find the very best mail app for Windows 7. So, if you are wondering whether to use Windows 7, the answer is straightforward: of course, you can use it! Check out our guide to learn how to keep using it forever.

NOTE

Although the email clients from our list still work on Windows 7, Microsoft discontinued its ASU so the OS is officially obsolete. Also, the majority of the developers stopped or will stop upgrading their products for Windows 7.

Mailbird does not just enable you to access your emails, but it also connects to all your social apps. As we like to say, it is the very best mail app for Windows 7.

You can easily connect with your Facebook account, Google Calendar, WhatsApp, Moo do, Asana teamwork application, and many more.

However, email snoozing, quick previews, and speed reading are only available on the Mailbird commercial version.

Considering that these features can significantly boost your productivity, it is worth investing in the commercial Mailbird version.

Mailbird allows you to create your theme with different color schemes and layouts. You can organize your email list precisely the way you want it.

You can use Mailbird in 17 different languages, and they work on integrating even more.

Mailbird also has a powerful search feature that allows you to find old attachments by entering just a few important keywords.

Mailbird is a stunning email client program compatible with Windows 7 PCs, from Professional to the Home, and comes with free and premium versions.

Let’s quickly look at its key features:

Straightforward setup

User-friendly interface

Integration with major social applications

Only supports one email account

Integrate contact’s profile photos

Mailbird

The highly versatile and uncluttered Mailbird perfectly matches your Windows 7 running device!

Download Visit Website

eM Client is another strong contender for the best free email client software for Windows 7. This software has existed for over ten years and is widely known for supporting many email providers such as Gmail, Exchange, and Outlook.

This email app for Windows 7 is available in two versions, Free and Premium. Unlike the premium version, the free version is limited to only two email accounts.

This software has a translation option and an integrated spellchecker that ensures great communication in multiple languages.

You can set the eM client’s UI to display information in 20 different languages.

eM Client also allows you to create your email signature and automatically attach it at the end of your emails on all the platforms you decide to connect to the client.

eM Client has a free version and two pro plans available. Both subscription plans have 30-day free trials.

Let’s quickly look at its key features:

Easy migration tools

Smart translation

Integrated contacts and calendar menu

Integrated chat application

Support for Google Chat and Jabber

Only supports two email accounts

eM Client

Enjoy a unique combo of simple UI and powerful features for effortless emailing on Windows 7

Download Visit website

Thunderbird was developed by Mozilla Foundation, the same organization which powers Mozilla Firefox. This email client setup process for Windows 7 is so easy that even a novice computer user can install and use it.

You can use your custom webmail or popular webmail services (Gmail, Outlook, etc.); as long as you remember the username and password.

The best part is that Thunderbird can be enhanced by installing several third-party add-ons for even more options to complete your emailing experience.

Thunderbird lets its users create address books with the contact information they receive via email. You can save the email address and the name and add other details such as a photo, birthday, address, and more.

Another feature that saves us a lot of hassle is the attachment reminder. It detects the word attachment within the text content of your email and alerts you if you forget to add the attachment before sending the email.

The software also has excellent filtering and searching tools, so you don’t have to worry about spending hours looking for old emails. Lastly, Thunderbird is available in both 32 and 64-bit for Windows 7.

Let’s quickly look at its key features:

Supports unlimited accounts

Expandable features via plugins

Calendar tool

RSS news feeds

⇒ Get Thunderbird

As its name suggests, Opera Mail is an open-source email client developed by the Opera team.

If you have used the Opera web browser before, you would agree that this free email client for Windows 7 is expectantly good, just like the Opera browser.

The Opera Mail email client, now available as a standalone program, is ideal for Windows 7 PC.

Even though it has plenty of valuable features, Opera Mail is not the safest option. It has not been updated since 2023 and may lack some essential security features. You can, however, still download it safely from the Opera official website.

Expert tip:

Opera Mail lets you create contact lists. You can add users from multiple email providers and provide names and other valuable information that help you quickly identify the person you need.

Opera Mail also has an integrated spam filter that prevents unwanted emails from appearing in your inbox.

Opera Mail is free software that allows Windows 7 users to keep track of all their emails without too much memory.

Let’s quickly look at its key features:

Message templates included

RSS feeds

Supports unlimited accounts

Customizable tagging system

⇒ Get Opera Mail

This software has an integrated feature that allows you to create your mail signature. Don’t forget to attach valuable contact information and keep your emails professional-looking and helpful for your recipients.

Email enables communication across the globe without much restriction, which is why the translation feature provided by this email client is vital.

There are instances when you need to communicate with people that don’t share your language. Mailspring generates AI-powered translations that can help with that.

On top of that, if you are more comfortable with using another language as your default UI language, Mailspring offers over 60 options you can choose from.

Another helpful feature that contributes to better communication is the template library. Mailspring allows you to use pre-made templates depending on the type of email you want to send. You can also create templates to automate part of the emailing task.

Mailspring is compatible with computers that run Windows 7 (and higher). It is lightweight, elegant, and easy to use. The software has an extensive set of free features, but it also provides a subscription-based plan for users that need professional-level email management.

Let’s quickly look at its key features:

Rich contact profiles

Link Tracking

Snooze messages

Spellchecker

Various themes

⇒ Get Mailspring

This program is ideal for custom webmail such as [email protected]. Meanwhile, you can also use it on popular webmail services, but you have to adjust your account settings.

The inability to send HTML messages and the email settings process ranked it low on this list. Nevertheless, Claws is extremely powerful and can improve your email activity.

Claws Mail uses SSL encryption, meaning all your data is protected and completely private.

You can also create detailed address books. Safely enter and access valuable information about your contacts.

Claws Mail has an integrated spell checker that alerts to errors before email submission.

Let’s quickly look at its key features:

Plain text only (Can’t send HTML messages)

Works at a fast speed

Powerful search function

Advanced message filters

Expandable via plugins

Regular updates

⇒ Get Claws Mail

Hexamail Flow is a free email client for Windows 7. It has an easy-to-use interface, so you’ll quickly get the hang of it if you haven’t used this tool before.

This software lets you send large files by automatically integrating them into Google Drive.

Hexamail also doubles as a task manager with a card-based task board. You can create hierarchical to-do lists and automate some tasks from the settings provided.

Let’s quickly look at its key features:

Email Scheduling

Email hiding or masking

Grouping feature by domain, sender, conversation, or subject

Automatically resizes large photos before sending them out.

This is a licensed-based service. You can select the number of users you need the product for.

⇒ Get Hexamail Flow

These are the best email programs for Windows 7. You can confidently download any of them and make them your default email client on your PC.

Are you looking for a list of the best lightweight email client for Windows 10/11 PCs? Then, take your time to review our list for some of the excellent choices available.

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You're reading 7 Best Email Clients For Windows 7 32/64 Bit To Use In 2023

Plotting Software: 7 Best Free To Use In 2023

Plotting Software: 7 Best Free to Use in 2023

INSTALL BY CLICKING THE DOWNLOAD FILE

To fix Windows PC system issues, you will need a dedicated tool

Download Fortect and install it on your PC.

Start the tool’s scanning process to look for corrupt files that are the source of your problem

Fortect has been downloaded by

readers this month.

Whether you want to plot a graph for academic and research publication or hypothesis testing, a quality graph will always leave a long-lasting impression and can make a huge difference in the impact it has on the viewers.

If you have plotted graphs before, you would already know how Microsoft Excel comes with a built-in graph option along with different types of charts to create a desired graph by highlighting data.

However, Microsoft Excel does lack on features when it comes to customization. Premium software like the Grapher and OriginPro offers a more sophisticated solution graph plotting along with tons of customization options.

But, if you don’t want to spend a fortune on software for graph plotting, there are a few open-source graph plotting software that are free to use and offer a decent set of features.

In this article, we take a look at the best free and paid software for Graph plotting that offers all the features you need to create stunning graphs in no time.

If you are looking for the best software for 2D and 3D graph plotting, then Adobe Illustrator is what you are looking for.

Moreover, as this is a vector-based design software, your artwork will look just as great on a mobile screen as it looks on PC.

The tool offers a multitude of features that allows you to create amazing art from simple shapes and colors.

With Adobe Illustrator you can create effects and edit all the individual characters in an original way, that will make everyone admire your work.

Moreover, you can access your work from everywhere, as it will be stored in the Cloud and it will always be up to date.

You can read even more about Adobe Illustrator in this article.

Adobe Illustrator

Creat your best beautiful graphics and illustrations with this amazing tool. Customize it and bring your artwork to the next level!

Free trial Visit website

Plotly is a modern cloud-based graph plotting solution that allows you to create, save, and publish graphs online.

The saved graphs can also be downloaded to your computer for offline use in multiple formats.

Plotly is free to use and get started. To save the graphs, you need to create a free account.

Apart from the graphs, Plotly also offers tools to create charts, dashboards, and data sets.

In the work area (editor) you can change the structure to Subplots from Traces, change the theme, style for traces, axes, legend, annotation shapes and image and analysis enables you manage curve fitting and moving average.

You can add as many traces as you want and later change the traces type to create graphs with given data.

⇒ Get Plot.ly

Zoho Analytics (formerly known as Zoho Reports) is a could-based business and reporting solution targeted at sale managers, analysts, consultants, CXOs, and other individuals looking for a reporting solution.

Zoho allows the users to create different types of charts including heat map charts, combination charts, area charts, funnel, etc.

For plotting, you can begin with a Scatter chart which is also one of the commonly used charts for plotting and comparing scientific and engineering data.

Zoho Analytics is an all-in-one solution for analytics report creation and data analysis. As a result, it comes with more than just plotting features.

Other notable features of Zoho Analytics include the ability to create a beautiful dashboard for bringing multiple reports into a single dashboard.

Zoho Analytics is a premium solution and one of the most recommended tools for reporting and analytics use.

You can create a free account and use the software to understand if it can meet your requirement before making any commitment.

⇒ Get Zoho Analytics

Gnuplot is not new to the world of graph plotting. It is one of the most popular open-source software that has been made available free for users.

Unlike the previously listed software, Gnuplot requires you to use commands to create graphs.

It is a complete command-line based tool, so you need to know your way around basic programming to get it working.

Expert tip:

However, over the years the software has gone through reforms to accept scientific data in both 2D and 3D plots.

Even for intermediate users who have never used a command-line graph plotting tool, the vast collection of resources will make it easy to get started with the tool and start creating a visual representation of complex data.

⇒ Get Gnuplot

Scientists who are looking for a free tool to visualize their data in graphs, Matplotlib is an excellent piece of open-source software.

It is a free tool but suffers from the same challenges as Gnuplot.

Matplotlib is a 2D Python library for graph plotting and requires the user to use Python script on computer or web applications.

The user interface of Matplotlib is identical to Matlab except that it is not a GUI based tool.

Matlab uses a module named pyplot that provides features to control line styles, formatting axes, etc for plotting.

Compared to Gnuplot, Matplotlib only works with Python which is not the case with Gnuplot.

However, on the plus side, the end result of Matplotlib requires less finishing touchup and comes out in ready-to-use shape.

⇒ Get Matplotlib

R is a programming language and a free software environment for statistical computing and graphics.

The tool is widely used by scientists and engineers working with an enormous amount of data.

While Gnuplot can be used with any language and Matplotlib requires Python to work, R requires you to learn R, the programming language to make it work.

R offers a wide range of graph types including box plot, histogram, density curve, scatter plot, line plot, etc, in both 3D and 2D formats allowing the users to display the data visually.

However, the end result may require some retouching to make the graphs look more polished.

R is a powerful programming language and an ideal solution for statistical computing and data analysis on Windows, macOS, and Linux running computers.

⇒ Get R Project

Veusz is another popular tool for scientific plotting and graphics with support for both 2D and 3D plots.

It is a free and open source software and compatible with Windows, macOS and Linux computers.

Veusz can be used as a module in Python for plotting. The output feature of the tool including vector and bitmap output including PDF, Postscript, SVG and EMF.

In addition, the user can export data from text, CSV, HFS and FITS files.

You can manipulate the existing data sets to create new data sets using mathematical expressions.

It also supports third-party plugins to extend the features including the ability to import new data formats and task automation.

Some of the 2D plotting features include the ability to create X-Y plots with error bars, colours and sizes, Live and function plots, Images with colour mappings and colour bars, stepped plots, bar graphs etc.

And 3D plotting features include the ability to create 3D point plots, surface plots from data, function line plots, 3D axes etc.

Other notable features in the software are data picker, interactive tutorial and multithreaded rendering.

Veusz is a GUI based tool, hence easier to use and learn. For new users can benefit from the vast collection of tutorials.

⇒ Get Veusz

If none of the above tools meets your requirement, try more premium and dedicated graph plotting software like Grapher, Matlab, SigmaPlot, and Origin.

These are commercial software and are not cheap. That being said, they are being used by some of the leading companies in the data analytics section.

It is important to have a graph plotting software to create stunning and information 2D and 3D graphs so that you can present complex analytics data in a better and simplified way.

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Best Iphone 7 And 7 Plus Cases In 2023

Despite lacking a new design, iPhone 7 has been quite successful in creating massive euphoria among fans. With the superb camera, 40x faster processor than iPhone 6s, Force-Touch enabled Home button, the newest iPhone has got enough to seal the deal in its favor. As always, iPhone accessory makers joined the bandwagon with all hue and colors. No wonder there is a plethora of fabulous iPhone 7 cases out there to grab eyeballs. To ensure your requirements have an ideal fulfillment, we have presented this list to serve your purpose the timely remedy. Let’s cash-in-on them!

1. YOUMAKER

YOUMAKER has crafted this heavy-duty case from premium hybrid tough polycarbonate material and TPU. When both materials combined, they provide tremendous texture and military level shockproof protection to your iPhone. The dual-layer structure offers 360-degree rugged protection to your precious device.

Your phone’s touchscreen and camera are given extra attention to the raised lip. To add aesthetic value to the case, YOUMAKER has used vibrant metallic paintings. The design team of YOUMAKER has done an excellent job by creating an ergonomic appearance.

2. TOWID

TOWID has manufactured such a slim case that you won’t feel there is a case installed on your iPhone. The slim fit case is made of high-quality matte TPU to protect your phone. One of the benefits of a slim case is precise design. TOWID has achieved this precision to allow users to access ports and buttons quickly.

The matte TPU ensures safety with no odor. The case does not emit any nasty smell even though you hold your phone for a long time. To make the case shockproof, TOWID has added four-sided rounded corner protection.

3. TORRAS

TORRAS gives you a crystal clear case for your iPhone. The beauty of this case lies in its transparency, which not only protects your phone but also helps you display the natural splendor of your iPhone. The case does not fade its clearness, and therefore, your phone looks new for long.

This case has gone through reinforced processing for slippery-proof function. When you hold your phone in hand, you are more confident. Appreciate strengthened bumper edge of this case that prevents marks, scratches, and scuffs from damaging your phone’s magnificence.

4. MCUK

MCUK has used three layers of protection to ensure full security of your device. The three layers include plastic back cover, plastic bumper, and silicone inner frame. With such strong security, your iPhone is always protected against shocks, scratches, dust, and fingerprints.

In their efforts to make the case robust, MCUK engineers have been attentive to fashion quotient. The unique style of this case sets it apart from other cases.

5. OtterBox

OtterBox cases are known for their robust body. Holding fast to this tradition, OtterBox has designed a sturdy case for your iPhone 7. Though the case looks slim and lightweight, it provides full protection to your device against bumps and shocks. A notable feature of this case is port covers, which prevent dust and debris from entering your phone.

This two-piece case is easy to install on your iPhone. Once you install the case, leave everything to the polycarbonate shell, which ensures on-the-go protection. Use this Commuter Series case to put your device in the pocket comfortably.

6. MATONE

MATONE has made this ultra-clear hybrid case from premium TPU material. The shock-absorption TPU bumper cushion provides excellent corner protection against accidental drops and bumps.

Raised bezel provides enough elevation to touchscreen and camera. This transparent case preserves the natural look of your phone. Use this hybrid case to keep your phone thin and lightweight.

7. SPIGEN

Spigen is unarguably the most reliable name when it comes to iPhone cases. This PC case has clear back showcases the real beauty and color of your premium device. Its TPU bumper provides solid grip and slim profile.

Since the case is wireless charging compatible, you can use it on your iPhone 8 as well. Tactile buttons and precise cutouts allow you to access all the ports quickly. Get MIL-STD 810G-516.6 protection and Air Cushion Technology for anti-shock protection.

8. Luvvitt

Want a highly protective case without making any compromise on style? Luvvitt iPhone 7 case has been carved to fit your expectation.

Combining Jerman Bayer branded hard shell and shock absorbing TPU core, double layer armor case design keeps your iPhone safeguarded from accidental fall or damage. The protective lips above the screen make sure the screen remains protected. It’s easy to access all the ports and buttons.

9. Ionic Pro

Looking for a good-looking wallet case at a low price? Ionic Pro for iPhone 7 Plus is the right choice for you. With the black leather exterior as well as the red soft micro fiber padding in the interior, the case offers the desired protection to your iPhone. You can comfortably keep 3 cards. The form-fitting design makes a nice pair with your device.

10. FYY

Willing to buy a fashionable case for your iPhone 7 to catch everyone’s eyes? FYY case can be a delightful option.

With the beautiful design coupled with the attractive pattern, the case looks really pretty. The patterns have been printed in two different designs to ensure it’s able to retain its charm for long. This case is carved with flexible TPU materials. It’s lightweight, slim-fit and durable. Being available in several colors, you have the freedom to pick the right match.

That’s all, mate!

Which one of these cases has impressed you? Are you going to pre-order any of these cases?

Author Profile

Jignesh

Jignesh Padhiyar is the co-founder of chúng tôi who has a keen eye for news, rumors, and all the unusual stuff around Apple products. During his tight schedule, Jignesh finds some moments of respite to share side-splitting content on social media.

7 Best Ai Text Generators For You In 2023

Text generators powered by artificial intelligence are proliferating at a rate that is proportional to the progress being made toward the realization of AI. In the next article, we will examine seven of the most useful AI text creators that are currently available in the year 2023. They include, amongst others, GPT-3 and OpenAI’s Generative Pretrained. Now, without further ado, let’s learn more about them in the paragraphs that follow, shall we?

1. Openai’s Generative Pretrained Transformer 3

Among the most effective artificial intelligence text generators now on the market is OpenAI’s Generative Pretrained Transformer 3. It may be used in a variety of contexts, ranging from the production of natural-sounding conversation to the writing of diagnostic essays in any language. Its algorithm was developed using a rectifier concept that was educated using a large data set. Because of this, it is able to create a language that is not just believable but also logical. Additionally, GPT-3 is capable of being fine-tuned for certain purposes, such as responding to questions or doing machine translation.

One of the benefits of GPT-3 is that it may be used without the requirement of first beginning the process of training a model. Because of this, it is significantly less difficult to begin working with text creation. In addition to this, this tool is expandable and can produce text in any language desired. GPT-3 is the perfect choice for you if you are seeking an AI text generation that is not only strong but also simple to use.

7 Best Christmas Apps For Windows 10/11

7 Best Christmas Apps for Windows 10/11 Get some amazing Christmas apps to enhance the holiday feeling

Want to make the Christmas holiday a little jollier? Checkout these amazing Christmas apps.

Whether you want to create something that brings joy or you just want to be reminded of the time left until Christmas, you will surely find the right app for anything.

The holiday euphoria is starting to heat up. During the whole month of December, all we think about are our families, and upcoming holidays. We think about presents, dress in ugly sweaters and Santa Claus costumes, and spread the holiday spirit.

Whether we want to admit or not, computers are an important part of our everyday lives. So, it’s natural to enhance our workstations with the Christmas cheer, as well. We already showed you how to ‘decorate’ your Desktops for Christmas, but that’s not all.

We now present you with a list of the best Christmas-related apps for Windows 10. All these apps were made to fulfill the holiday excitement, and even make Christmas better and more exciting.

Some of the apps are made for children, but it’s absolutely okay if you forget about your age for a moment, and let yourself enjoy.

What’s Christmas without a table full of delicious food? Of course, you’ll look for granny’s old recipe when preparing the traditional food. But, in case you need some more ideas to make your Christmas feast even richer, there’s an app called Christmas Kitchen.

Although this app was originally developed for Windows 8.1, it still works exceptionally well on Windows 10. Christmas Kitchen features many Christmas-recipes for absolutely any dish of the day.

You’ll find the best Christmas recipes for breakfast, dinner, dessert, lunch. The app also has some cocktail recipes, in case you don’t want to celebrate Christmas the traditional way.

And even if you don’t find what you’re looking for in Christmas Kitchen, you can always try some other recipe apps, like Yummly, Allrecipes, iFood, and more. We’re sure all these apps will prepare some tasty Christmas-themed recipes for you.

If you’re, like Santa Clause, looking for your own little elf assistant, this app might be perfect. Simply called Christmas, this assistant features everything you need to from a Christmas-themed app. Here’s the complete list of features:

So, Christmas is like five Christmas-themed apps combined. If you’re impatient, you can always check how much is left until Christmas. If you’re too busy during Christmas, you can send automatic SMS messages to your loved ones. You can customize your Desktop with Christmas wallpapers. And you can also create your own gift list.

So, if you don’t want to mess with multiple apps this Christmas, this app is perfect.

Well, instead of sweets and candies, Santa’s Advent Calendar offers you virtual gifts, to make the Christmas countdown more interesting.

The app has 24 hidden surprises, which are revealed every day until Christmas. SPOILER ALERT: here’s the list of all of them:

Sing-a-long to traditional Christmas favorites: Jingle Bells and Away in a manger

Test your memory with the 12 days of Christmas musical game

Interactive 3D Puzzles and Sliders with stunning festive graphics

Festive games: Christmas Pairs, Find Rudolph, Elf Escape and much more

Too cold to play outside, why not dress the snowman from the warmth of your home or draw on our frosted window

A collection of Christmas Jokes, Poems and Riddles to keep you smiling all season – Ho Ho Ho!

At midnight on Christmas Eve, time will freeze while Santa delivers gifts throughout the world. At midnight on Christmas Day, the app resets and you’ll see how many days, hours, minutes, seconds, and milliseconds are left until Christmas next year.

The app also features live tile and lock screen badge notifications. You can get it from the Microsoft Store.

Christmas Time Pro

This awesome countdown app for Christmas will tell you exactly when Santa will bring the long-awaited gifts.

Free Download app

Are you counting the days until Christmas? You don’t need to because this app will remind you exactly how many days are left and will update your live tile automatically!

You can change the color of your background! When there are more than 99 days until Christmas, the countdown will be displayed on the live tile text instead of the notification. That is because the app is limited to 99 notifications.

No matter where you are in the world, you have the option in settings to change the date for the place you are celebrating Christmas. The app is completely free so enjoy it!

Days Until Christmas

Don’t bother to count the days and take notes in the callendar. This app will update your live tiles with the Chrismas countdown.

Free Download app

Nothing gets you better into the Christmas spirit than singing along the most wonderful carols. And if you are in the mood, your phone should be in the mood, too. Spread some cheer and enrich your ringtones collection with the best Christmas ringtones for free.

The Christmas Songs and Music app will let you choose the ringtone you like best. All the Christmas ringtones are fun and will spread the magic before the holidays.

Available Features:

Set as ringtone, assign to contacts

Set as alarm clock

Set as SMS ringtone

Save, share on social networks or email sounds

⇒ Download Christmas Songs and Music

It works with photos taken from your photo gallery or with your camera.

⇒ Download Create A Santa

Our list of top 7 Christmas apps for Windows 10 is now complete. We hope you’ll enjoy using these apps, as much as you’ll enjoy spending the holidays with your loved ones.

So, what more can we say, than Merry Christmas and Happy New Year!

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7 Email Campaign Segmentation Techniques

7 simple and effective ways to use email segmentation

In this blog post, I’ll show you different options to segment your customer database, enabling you to better target each customer.

7 ways to segment your email lists

1. By gender

One of the more obvious ways to segment your email campaigns: do you want to target men or women? When creating your email templates, try to design a template which is able to switch content based on the variable ‘gender’.

Adjust the images in your campaigns to appeal to men as soon as you are targeting the men in your marketing database. The same can be done for the ladies.

Seems fairly easy, right? This segmentation example illustrates that you can set up a targeted and more relevant email campaign based on just one bit of information.

2. Content based on location

The rise of mobile marketing makes it ever more interesting to segment your email campaigns based on address and location.

Not only does it enable you to send them targeted and relevant offers for them to enjoy in their surroundings, but when you combine online shopping with offline stores, you can set up email (or mobile) campaigns highlighting interesting offers in stores close to your customers’ homes.

Or if they placed an order in your webshop, why not suggest they pick it up in the nearest store. Again this shows you don’t need to have a lot of data to create efficient segments in your database and target your customers with personal and relevant information.

3. By age

Next to the usual data such as email address or address data, it might be interesting to ask your (potential) customers to share their date of birth. Based on this information you can decide if you want to adjust the tone of voice in your emails or adjust the images you use (like the example below).

For example, be more polite in emails towards your recipients older than 40 or use more ‘slang’ towards your younger readers. And this bit of information allows for triggering birthday mails too.

4. Using triggers from your website

When you are a webshop owner, it is possible to store data coming from your webshop in your database and use it to trigger email campaigns. Triggered messages a a great way to help you engage with your customers without effort.

For example, targeting customers who placed products in a shopping cart but did not complete the purchase. This can be caused by several reasons.

You might know of abandoned shopping cart campaigns. It has already been proven that such email campaigns generate better results. Customers targeted with this kind of emails show an increase in revenue of up to 55%!. From the same research and from our own experience with our users, we know it’s best to send these type of campaigns quite quickly. Bu at least within 24 hours after abandonment.

So try segmenting your users based on the orders they’ve left in your shopping carts and if it turns out they haven’t completed the purchase within 24 hours, trigger the email campaign targeted toward that specific target group.

5. Previous purchases

Let’s dig a little deeper now. Say you store the purchase data from your customers. You can use data from previous purchases to adjust the content of your mailings or to add relevant offers.

For example, you could set up campaigns reminding your customers to supplement their previous webshop purchase.

A simple example: a customer bought a Gillette razor set with 5 razor blades in your webshop. Based on your experience with other customers, you might know that it takes an average man three to four weeks to finish the five blades. So you segment these buyers in a specific target group and target them with a campaign reminding them to buy some new razor blades.

Another good example of this kind of emails is provided by Tesco. They personalised their email campaign to registered Clubcard customers by using data gathered from previous online and in-store shopping behaviour.

This type of segmentation helps you inform your customers in a timely manner and with a relevant offer, you enabling them to easily place a new order in your webshop.

6. Time of a last purchase

Registering this kind of product information will make it possible for you to apply segmentation based on ‘inactive’ customers. This means you create a target group that hasn’t been active in your webshop for a while.

Try targeting customers who haven’t purchased anything during the past six months. Chances are that if they’ve purchased one or more items in your webshop before this period of absence, they’ll start purchasing in your webshop again. This way you can actively try to re-engage the inactive in your database.

7. By interests and needs

Try to get to know your customer. By adding a ‘my-profile’-section to your website, where a customer can share his brand preferences, interests and store other relevant data. As soon as you gather more knowledge about your customers’ lifestyle, you can create segments in your database based on this data.

For example, you own a fashion webshop and in your ‘my-profile’-section your customers can indicate brand preferences for brands such as Nike, Adidas, McGregor, etc… Based on that data, you can create a segment for each brand and send out targeted campaigns to your customers whenever there are special discounts for these specific brands.

Add structure to your database with segmentation

In Summary

In email marketing it is crucial you develop a contact strategy. What are the specific contact moments for your target group? What interests do they have that match your product range? How can you set up those email campaigns triggered by your customer behavior? Of course it is easiest to start with an inspection of the segmentation data you already have in your database.

Centralized database

By managing the data in one centralized database, all of your reports and data from your campaigns stay in one place. That enables you to easily analyze and compare reports of different email campaigns.

The more extensive your database (the more specific data you’ve gathered for each target group), the better you can communicate with your target group. With the help of a well-maintained and centralized database it’s easier to target your customers with relevant messages and marketing campaigns. And there are many ways to use segmentation.

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