You are reading the article 9 Emotional Hooks That Will Make Your Content 10X Better updated in December 2023 on the website Cattuongwedding.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested January 2024 9 Emotional Hooks That Will Make Your Content 10X Better
Want to make your content more compelling but don’t know where to start? Don’t overthink it.
What are the first thoughts that come to mind when you’re looking for something specific?
If you connect with the brand, chances are you’ll return to the brand time and time again.
Nobody likes a dull read or boring visuals. How do you connect with your audience and create compelling content?
If you can connect with your customers and create a trusty worthy relationship with them, the retention rate becomes higher and they will remain loyal followers throughout your brand’s journey.
Read on to learn how emotional hooks will make your content 10x better.1. Use Your Content to Tell a Story
Want to keep your audience engaged? Tell them a good story.
Storytelling is a simple but effective tool for grabbing people’s attention and getting them emotionally invested in your content.
Everybody wants to know what happens next, especially if they can identify with the story’s hero. Telling stories about your business can increase your brand’s likability factor.
For instance, you could tell your audience how your business got its start, what kind of challenges you’ve overcome, and how you’re working toward your current goals.
Stories about customers can also be an effective way to connect with your audience. Try putting your storytelling skills to work through case studies.2. Leverage the Fear of Missing Out (FOMO)
The fear of missing out is a powerful force. Nobody wants a great deal or a juicy secret to pass them by. If you can create a sense of anxiety or urgency in your audience, you’ll get a reaction out of them.
One good way to use FOMO is to promote a product or a deal for a limited time only. After all, who hasn’t bought a limited-edition product simply because it won’t be available later?
Another idea is to offer an exclusive membership or loyalty program. If people worry about what they might be missing out on, they’ll be more interested in your brand and your product.3. Make Your Audience Feel Special or Powerful
The desire to feel special drives a lot of purchasing decisions. From clothes to gadgets to cars, consumers often buy things just to feel unique or superior to other people. Harnessing this drive is a great way to build a strong image for your brand.
To tap into your audience’s desire to feel special, use your content to paint a specific picture of your product or service: it’s high-quality, distinctive, and a bit exclusive.
For this strategy (and any other emotional marketing strategy) to work well, you’ll need to know your audience.
Content that pushes some people’s emotional buttons won’t work on others, so don’t forget to make audience research an ongoing part of your work.4. Create a Feeling of Belonging
People need to feel accepted, liked, and important. Content that makes people feel like part of an in-group or cause can be very effective for this reason.
One way to make use of the feeling of belonging is to present your brand as a club or lifestyle, instead of just a business.
Look at Apple for a great example of how to put this idea into practice. There’s a major social and emotional component to Apple’s marketing. Some people consider using Apple products to be almost part of their identity.
Your business may not have the same reach as Apple, but you can do the same thing on a smaller scale by creating a strong brand image and nurturing a sense of exclusivity around your product.5. Use Mystery to Make Your Content More Compelling
If you want more eyes on your content, adding a little mystery might be exactly what you need.
Ask a question in your title, and use the body of your content to answer it.
Alternatively, if there are any long-standing unanswered questions in your field, try creating content around them, since people tend to be interested in the unknown.6. Promise to Help Your Audience Achieve Their Goals
Goal-setting and personal achievement are highly emotional topics.
For most people, there are desires, fears, and feelings of self-worth tied up in even the most pedestrian goals. If you can figure out what your audience wants most, you’ve got a direct route to their emotions.
Offer to help them get what they want, and they’ll see you as an ally – and probably make a purchase.
To find the right angle with this approach, it’s especially important to do audience research. Try to talk directly with your audience by polling or interviewing them.
Then incorporate your findings into your content, highlighting how your product or service can help your audience get what they want out of life.7. Use Humor
Marketing doesn’t have to be serious all the time. In fact, including humor can be great for your brand’s image.
Laughter is a great way to form an instant connection with someone. It also shows that your brand doesn’t take itself too seriously.
If your content has felt a little flat lately, try creating a humorous piece or two, and see how your audience receives it.
Keep in mind that while humor is versatile, it isn’t right for every situation. Know what’s appropriate in your field, and be careful not to say anything your audience might find insensitive or offensive.
In addition, be careful that your humor doesn’t stifle your brand’s authentic voice.8. Surprise Your Audience
If you think your content might not be memorable enough, add an element of surprise. Are there any common misconceptions in your field that you can break down?
What about surprising facts that most people wouldn’t believe at first?
Challenging someone’s ideas or changing their mind on an issue is a great way to get them to remember your brand.9. Incorporate Pop Culture Into Your Content
Using pop culture references can instantly make your content more interesting to a lot of people.
Research shows that 28% of the most successful businesses have pop culture featured somewhere in their marketing campaigns.
For example, Google used the classic holiday film Home Alone, featuring Macaulay Culkin, to promote Google Assistant.
Think about what types of entertainment your audience likes, and choose pop culture references that will establish a feeling of common ground with them.
Try including references to classic TV shows, new blockbusters, or even memes – just be sure not to infringe on any copyright laws.The Takeaway
Emotion is the key to creating content that’s both memorable and effective.
Targeting positive emotions, such as amusement, empowerment, and a sense of community is usually a good strategy. But you can also use negative emotions like anxiety to spur your audience to act.
Try incorporating one or more of these highly effective emotional hooks into your next piece of content – you might be surprised at the reaction you get from your audience.
In-post image: Google Blog
You're reading 9 Emotional Hooks That Will Make Your Content 10X Better
Work is not a separate entity, as most people think. Everything affects everything. Thus if you don’t nurture some daily habits, they will affect your work life too.
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Let us explain.
Suppose you get up late every day. Thus you do everything in a hurry. And even after trying so hard to come to the office at the right time, you miss it every day. Your boss gives a glance at you that feels like more than saying something bad. But still, you don’t have a clue what to do.
These daily habits are all personal but will help you become a better professional along the way.Daily Habits that Will Make You Successful at Work Taking Enough Sleep
Now we know that you will not consider this to be something of value. Thus we started with this.
Research shows that if we don’t take enough sleep and keep on depriving ourselves of an average of 8-9 hours of sleep, then our brain cells don’t generate new brain cells. But if we take the time to sleep and sleep at least 8-9 hours per day, our brain creates new cells.
You have heard about people who cram all night and sleep little. Society calls them heroes, but they are not. To properly function as a professional, you need to have enough sleep.
As it’s one of the most obvious things, people tend to avoid this pillar of daily habits. But you shouldn’t. If you want to grow as a professional, try to be sustainable instead of trying to get some quick fixes. Sleep tight every night. Yes, this is one of the most critical daily habits you must nurture.Making a Daily List of Tasks – Daily Habits
You may have heard this expression – what gets scheduled gets done. But they don’t tell you who does the scheduling gets the most done. Thus we include it as one of the best daily habits lists. And this is also about the list.
You just need to keep a small notebook and a pen, and you’re done with this daily habit.
Once you reach the office, don’t do anything before you do this. Sit on your chair, put the notebook on your desk, and write down 3-5 most important things you must do today. You would say this is one of the simplest daily habits, but let’s see what researchers have to say about it!
Research says that managers prioritize their daily work are much more successful than those who cannot figure out the day’s most important tasks.
If you leave everything else and want to improve your productivity, this is one of the most crucial habits you should nurture. Do it for a week. You will see the difference.Habit of Single-tasking
It’s being proven that now the average attention span of a human is merely 8 seconds. Imagine that you’re reading a page of a daily habits book, and if it takes around 96 seconds to read, then according to research, you will be distracted at least 12 times in 1 minute 36 seconds.
Now after reading this, you would say – it’s childish to think we need to do single-tasking as one of the most important daily habits.
But let us explain first.
Getting distracted is a habit, and if you can wire your brain for distraction, gradually, you can also rewire your brain for focus.
Focus is the ability to concentrate on one task single-mindedly. Focus is a good name for single-tasking.
If you’re struggling with making your day productive, you should do this above anything else. Select one easy thing that doesn’t require much focus and do it without looking at any other things. And then increase the difficulty as you go along.Solve One Problem
If you’ve been in the professional world for some time, then we don’t need to tell you that problem-solving is one of the great skills every professional should possess. But what if you don’t need to exert much effort to make it automated? Would you call it one of the most notable daily habits you should nurture?
Write the solution in your handy notebook as you solve the problem. This is one of the most critical daily habits most people ignore, but it can transform your life as a professional.A Review of the Day
On the surface, this wouldn’t look like one of the most important daily habits. But hang on. Once we explain, you will understand why this one habit can revolutionize your professional life.
How would you improve a thing? You would say by realizing that something is not done rightly. How would you know that something is not done rightly? Yes, simply by looking back.
Once your day is over, don’t leave the office. Simply stay put some more time. Take out your journal. Put your thoughts down in your journal about the day. And write about what you liked about your day and what you didn’t like. Do you want to improve anything in your day tomorrow? If you realize you must improve one or more things the next day, this daily habit will serve you.
Its job is to make you realize. That’s all. Practice one of these significant daily habits, and you will see that you will improve greatly in a year or so.Being Grateful
This is one of the best habits one can master. This is a two parts process.
First, as you get up in the morning, take out your journal and write down 3 things you’re grateful for. If you do it every day, make sure that you write 3 different things each day. If you write family, your job, and your home on the first day, on the second day, you need to write 3 other things, not the same.
This way, you can expand your “gratefulness” horizon. Day after day, you will keep on being grateful for new things. The idea is not only to write the items on paper. The search for the good in your life will help you the most.
The second part you have to do at the end of the day. When you’re at home or leaving the office, write down 3 things you’re grateful for today. It may be anything from having a great conversation with your peers or getting an idea about improving your communication skills. If you do that, you can end the day with a positive mindset.
Daily habits are easy to master. You only need a little time daily and a daily commitment to improving your professional and personal life. Being grateful every day is also one of the best daily habits you can master. This simple habit will help you reduce stress, become more joyous and fight anxiety. Start this now to see the benefits.Catch People Doing Things Right
Most of us catch ourselves and people doing things wrong. It’s said that a person’s character can be understood by the mere act of what he catches every day. If you are one of those who are very critical about your own actions and the actions of others, this habit will help you get rid of that.
At any moment during your work hours, even if you find faults, ignore them for some time (if they don’t harm greatly). Rather find at least one thing right about each person. If you can even find one right thing in a person per day, your mindset will drastically change over a period of time.
What we focus on expands. Thus, when we can focus on the right things most of the time and make it a habit, it will naturally expand. This is one of the daily habits you shouldn’t miss. It’s super easy. The only thing you need to do is to tweak your thoughts.Teach
Yes, we understand that all daily habits can’t always be mastered. But few you can pick up and do. Daily habits are like tiny actions to get extraordinary results over time. Teaching is one of them. People may call you a preacher, but that shouldn’t stop you from teaching people interested in learning from you.
If you have a lot of experience as a professional, you can teach your juniors how things should be done. Not everyone will be interested in learning, but you don’t need to teach them. Teach those people who are interested to learn.
It’s said that when you teach, you learn better. Make it one of the most important daily habits you practice every day. Filter out people who are not interested. Teach people who are eager to know all you have to teach them.Learn
Learn every day. If you learn more, you will become a better professional over time. You will know more and be able to implement the processes better. There can be no better daily habit than learning. Yes, include being grateful as well.
If you are new to learning (conscious learning), start with a video. Videos are easy to understand, and as they show things, you learn faster. When you would start out, your attention span to learning would be much less. So, starting with a video is a great idea.
Once you have learned some things (related to your profession) via videos, you can pick up a paperback, or you can start to listen to audio. If you’re new to it, you can devote 15-20 minutes of learning daily. As you grow your learning muscle over time, you will be able to increase your learning time, and the more you will, the better you will get.
Start learning! Make it one of the best daily habits of this year. And you will see your professional life will catapult to a new level.
But don’t start with all of the daily habits at once. Pick one and then follow the principles below.
Choose one easy daily habit.
Create an action plan including time, duration, purpose, and expected benefits.
Limit practice time to 15-20 minutes to avoid getting overwhelmed.
Join an accountability group to increase commitment.
Review progress and course corrections if necessary.
Move on to the next habit after practicing the first habit for at least a month.
Practice these daily habits and follow the process. Within a year, you will be able to see a drastic change in your professional and personal lives.Recommended Articles
Here are some articles that will help you get more details about the Daily Habits, so just go through the link.
Microsoft unveiled the next generation of the Windows Phone mobile operating system this week—blandly named “Update 3.” The new version of Microsoft’s smartphone platform contains a variety of updates and new features—many of which will make Windows Phone smartphones better for business users.
This isn’t a comparison against rival platforms. The barometer for “better” in this case is simply how it compares to the current or prior versions of the Windows Phone OS, and the value the new capabilities have from a business user perspective, not whether or not it’s “better” than Android or iOS. That said, for businesses or individuals weighing a decision for a new smartphone, these features could potentially sway you to choose Windows Phone.Driving mode
You can enable driving mode to block incoming calls or text messages while you’re behind the wheel. Driving mode will respond on your behalf to let the other party know that you’re busy driving, and deliver your missed calls and text messages once you turn driving mode off. This may seem counter-productive, but you should be focused on driving safely, not on business calls and certainly not texting anyone. It can wait.Storage management
As a rule, smartphones don’t have a ton of storage capacity. Most have a mere 16GB or 32GB—some have an option to expand capacity via a microSD memory card. No matter how much storage your smartphone has, it never really seems to be enough.
Update 3 for Windows Phone includes new storage management features that let you see which apps or data are using up your precious space. More importantly, it provides links to the tools you need to manage the storage and clean things up to free space.Custom text alerts
The whole idea of the text alert tone is to notify you when a new message arrives. The very concept of an alert, and the word “alert” itself, imply some sense of urgency, but not all text messages are created equally, and they don’t all need to be read or responded to immediately.
Custom text alert tones let you assign a unique alert tone to your boss, co-workers, important clients, or your spouse or children. With custom alert tones, you know without even looking who the message is from, and you can determine the relative importance or sense of urgency without interrupting what you’re already doing.Bluetooth support
Again, many of these features and benefits already exist on rival mobile platforms and don’t set Windows Phone apart from the competition per se. However, Update 3 appears to be a respectable evolution of Windows Phone that makes it a better, more competitive platform in general, and should help Windows Phone continue to gain market share.
Update 3 will be coming soon to new Windows Phone devices on the shelf. If you already have a Windows Phone smartphone, your access to Update 3 will hinge on the support and cooperation of both your device manufacturer and your wireless provider. However, if you sign up to use Microsoft’s App Studio, you can get access to the Developer Preview version and sidestep your hardware vendor and wireless provider.
Your site’s content exists for one purpose: to attract, delight, and engage your target audience.
As obvious as that statement sounds, it is surprisingly easy to lose sight of the centrality of your audience when deciding what content to create for your site.
All too typically the content ideation process is limited to things like internal brainstorming, keyword research, things we think are important about our business or service, or pure guesswork.
As useful as those approaches can be, they can all still miss the mark of knowing what your audience actually cares about.
Discovering what your audience cares about that is relevant to your business involves three understandings:
Understanding how people search for things relevant to you.
Understanding why people search for things relevant to you (intent).
Understanding what people want to know about things relevant to you.
Having all three of these in mind is essential to knowing exactly what kinds of content you need to produce for your audience.
Let’s look more deeply into each of those understandings and how you would research them.1. Understanding How People Search
To learn how to do that correctly, see my guide, How to Do Keyword Research for SEO, here on Search Engine Journal.
Good keyword research is essential, but it is only the beginning.
One of the limitations of initial keyword research is it only uncovers the most common terms and phrases used to search for topics important to your business.
In reality, however, people use all sorts of different words to search for something.
In order to understand and cover all the ways people are searching for your products, services, and related topics, you need to know the semantically-related terms for your topics and keywords.What Is Semantic Relationship?
Remember the popular Kevin Bacon meme?
The meme was based on the supposition that everyone in the world is no more than six degrees of separation from actor Kevin Bacon.
Meaning that the chain of real-world relationships that could connect you with Bacon never extends farther than six levels.
Words also have relationships.
The semantic relationship between any two words or phrases is evaluated by their degree of separation in common usage.
In other words, the more frequently people use the words in conjunction with each other, in talking about the same or similar things, the closer their semantic relationship.
By analyzing huge samplings of human language (such as queries entered into a search engine) we can determine the “degree of separation” between terms and phrases.
The closer they are to each other, the stronger the semantic relationship, and the higher their priority for consideration in your content plans.Using Semantic Relationships
Above is a graph of the closest semantic nodes for “children’s shoes” in Google searches.
We can see that people who are interested in children’s shoes may also be interested in more specific categories such as “boots” and then even more specifically, things like “children’s boot sizes” or “children’s cowboy boots.”
Semantic relationship research is so important to covering the universe of closely-related topics around your main topics that you should make sure whatever keyword research tools you investigate include some kind of semantic search capability.
However, sometimes important semantic relationships are even closer than one degree of separation.
An example of this is the term “conjunctivitis.”
Though that is the technically correct term for a certain eye condition, the vast majority of regular searchers will search for its colloquial equivalent, “pink eye.”
Understanding and researching semantic relationships can help you better cover your important topics with content geared to the way real people actually search.2. Understanding Why People Search
The second important understanding for better SEO content creation centers around the search intent of users.
Search intent has to do with what people actually want to accomplish with their search.
Most of the time people aren’t searching randomly; they have some purpose, some goal they are trying to accomplish.
There are different ways to categorize search intent, but the four most common are:
Informational: The user wants to fill in a knowledge gap about the topic.
Examples: “Who was Abraham Lincoln?”, “How to repair a zipper.”
Navigational: The user is trying to find a specific source or site.
Examples: “facebook,” “Nordstrom,” “youtube.”
Transactional: The user wants to purchase something.
Examples: “hotels in Minneapolis,” “DSLR cameras cheap.”
Local: The user is looking for something in their local area.
Examples: “Asian fusion restaurants nearby,” “shipping services near me.”
In recent years Google has been getting better at sniffing out the search intent of its users.
We know this because when a new search term appears that seems ambiguous at first, we’ll often see Google at first present results on page one that are for various intents.
So it follows that it’s not enough to create content for how searchers are searching for your topics (i.e., the words they are using), but also for why they are searching.
In other words, your content has a better chance of ranking if it matches well with the intent search engines think most people have when using your keywords.How to Discover Search Intent
Because Google has become increasingly adept at sniffing out the most common search intent for a given query, one of the best ways to discover that intent is to enter your keyword in Google and look at the SERP.
Does it have SERP features like Featured Snippets and People Also Ask?
Do the top organic web results seem to be answering a question or giving basic facts about the topic?
Then the search intent is probably informational.
Then the search intent is probably transactional.
Does it have map results, local listings, or are the top organic web results primarily businesses or entities near you?
Then the search intent is probably local.
There is also a limited selection of tools that will supply search intent for keywords, usually based on machine-learning analysis of search results and sometimes even the content they link to.How to Use Search Intent
Let’s say your keyword is “women’s clothing.”
Enter that in Google and look at the first page of results.
And then we come to the organic web results, which are all ecommerce sites of major brands.
Admittedly there is some mixture of intent here, as Google included a local map results box, but the majority of the page is taken up by purely transactional results.
Therefore, if you were targeting the keyword “women’s clothing,” you’d want to make sure you had a well-optimized landing page with women’s clothing for sale.
Now search for “how to buy women’s clothing” and see how the first page of Google changes.
Now we see only one ad and a smaller products carousel, followed by a Quora page answering the question “how to buy women’s clothing” and a People Also Ask box.
The primary search intent for this query seems to be informational.
So you’d want to have content that answers the question, such as a guide to selecting women’s clothing.3. Understanding What People Want to Know
As important as it is to know what people enter when they search for things relevant to your business and what their intent is, it is equally important to have a handle on the actual information that will be useful to them.
In other words, what do they really need to know?
What content will scratch the itch and satisfy them in ways that leave them favorably inclined toward your brand?
Beyond that, it’s also important to know (and cover) related things people want to know.
People who enter one question in search often really have a list of related questions they also want to know about.Power of People Also Ask
We can be thankful that Google actually does a lot of that research for us and puts it right into the SERPs for free!
I’m talking about the People Also Ask feature that shows for so many informational and transactional searches these days.
People Also Ask is semantic search data on steroids, giving you actual queries people commonly make related closely to your topic.
If you build content using suggestions from People Also Ask you not only can rank for a broader range of queries, you also likely improve Google’s impression of your site as an authority on the topic.Reaping From Ranking Content
Examine the top-ranking content.
What does it cover, what elements does it have, what questions does it answer that your content does not cover?
A large part of the reason that content is ranking is because Google deems it to be the most thorough and useful answer to the query.
So you want to make sure your content covers all the same bases, and then goes even further to be more worthy than the ranking content.Topping Off from Top Stories
While it won’t show up for every query, Google’s Top Stories feature can also be a source of straight-from-the-SERPs information on what matters to your target audience.
Top Stories draws from publishers and news sources to provide searchers with the most current information on a topic.
Taking the time to read some of that content, and perhaps revisit it from time to time for updates, can help you add freshness to some of your content that lets Google know you also are up-t0-date.How, Why & What: Bringing It All Together
The type of content with the best chance of connecting with your audience (and thereby being attractive to search engines) incorporates research from all three of these aspects:
How people search (the words they use).
Why people search (what their intent is).
What people want to know (the specific content that will satisfy them).
If you are able to answer all three of these aspects for your most important topics, you will be well on your way to creating content that will not only get you better search rankings, but earn you the attention you crave from your audiences.
All screenshots taken by the author, November 2023
I just wanted to share some of the Internet’s most incredibly marketing software that can help you instantly improve your rankings, conversion rates, and revenues in a relatively short amount of time. And oh yeah, you can try each for free!
1) Ontolo – Ontolo is an extremely powerful (semi) automated link prospecting and building tool that can help your business dramatically improve its link profile in a relatively short amount of time. The trial period is 14 days and will provide you with 1000+ new link prospects for the whopping price of $0. Credit card is required. *Note – for the best results make sure you set up your campaign carefully and follow all directions. I cannot stress this enough…
2) SEM Rush – SEM Rush provides incredibly valuable intelligence data on your competition. It estimates your competitors’ top keywords, cpc, traffic stats, and more. No credit card required! Simply sign-up for a free account and use the code which can be found over at SEO Book for a free two week trial.
4) BuzzStream – Another great link building tool (among other things) is BuzzStream. For 14 days you will be able to find oh so juicy link prospects and effectively prioritize, manage and scale your efforts through BuzzStream’s convenient interface. Credit card required.
5) Raven Tools – Raven tools is a comprehensive SEO, social, analytics, and overall marketing package that is both simple to use and very useful. You can better manage and visualize your marketing data by having it all conveniently located in Raven’s dashboard. Trial period is 30 days and no credit card is needed.
6) Wordtracker – For seven days you will have access to Wordtracker’s awesome keyword research tool. A great thing to consider when starting a new project or launching new products. Wordtracker is very robust and gives you tons of info on long tail keywords you may have never even considered (that’s the point). You will also have access to their link building tool I highly recommend. Credit card information required.
7) Free Adwords Credits – Get tons of free traffic using Google Adwords free trial credits. I don’t need to go into too much detail. Free traffic is a no-brainer. Credit card required.
8) SEOmoz – (and all the free trials that come with it!) – One of the best free trials you can get your hands on, hands down. Not only will you have access to Linkscape/Open Site Explorer data – you can also: research keyword difficulty, have your SEO questions answered by professionals, identify broken links and see graded on-page optimization reports, and that’s just for starters. You will also be eligible for discounts and freebies for a ton of other marketing services, products, and even industry events. Don’t miss it! 30 day trial requires a credit card.
9) Constant Contact – For 60 days and no credit card information you can use one of Constant Contact’s marketing offerings. Pick from: surveys, email marketing, or event marketing. All are great tools to help jump start your marketing efforts.Magic Combinations
Normally I would recommend taking each free trial one after the other in order to get the most benefit. However I realize that some of these offers might end soon – and not everyone has enough time to fully experiment with each. As a result I will propose a few combinations that can give you some great results and best bang for your buck (which is to say a whole lot of bang and no buck at all)
This combination is great for businesses who are just launching their sites. You can use SEM Rush or Wordtracker to discover new keywords you should be targeting – and then use SEOMoz’s keyword difficulty tool to prioritize and decide which ones to go after first.
Create your own surveys using Constant Contact or Survey Monkey and then use Mail Chimp to send the survey links in an email blast to your customers for tons of free data (make sure you offer something in return like a discount or chance to win a prize)
There are tons of other free trials out there too –
…and the list could go on and on
I just want to call attention to the fact that I am not encouraging you to simply take these free trials and bolt. I have personally tried each of these services and am a paid subscriber to a few as well. All of these products and services are extremely valuable to your online marketing efforts and are well worth the money charged. Please show some support to these awesome companies who are confident enough in their products to offer free trials to (hopefully appreciative) marketing professionals like you and me. Great job guys…keep it up!
What will Facebook do?Low-Hanging Fruit: Facebook’s Business Today
And that’s it.Stay the Course?
According to Harvard Business School professor Ben Edelman, Facebook could stick with its current money-making model, but start charging for things that it does for free now. “Facebook may be using the old crack dealer model–the first puff is free,” Edelman says. After app developers and partner Websites get ‘hooked,’ Facebook could start charging for access to its user data, he says.
Edelman believes that many of Facebook’s current business partners would be happy to pay. “If American Airlines can afford to spend $100,000 to somebody to design their page, I imagine that they could afford to pay $10,000 a year to Facebook itself,” Edelman says.Sitting on a Gold Mine?
A Facebook profile may contain your age, sex and location information. It might also know that you are an avid runner who attended a wine-tasting party last Tuesday night. It might even know for example, that you recently visited the Websites of chúng tôi and chúng tôi A marketer such as Coca-Cola or Saturn or Nike, could compare this combination of demographic and preference data, and determine your similarity to people who have already bought their products.
But there’s more. Facebook also collects and makes “public” the list of people who are your Facebook friends. If a marketer is looking to reach people who have a good chance of going out and buying their product, they might naturally want to focus on people whose friends have already purchased that product, explains Tom Phillips of Media6Degrees.
That sort of “social marketing” is a much more fine-grained and effective way of targeting potential customers than relying on the traditional demographics approach (for example, “42-year-old men in Montana often buy Ford trucks”). The tastes and buying habits of your circle of friends, in other words, are much better predictors of what you are likely to buy, than are your age, sex, and location data.
But some Web marketers, including Media6Degrees, are steering clear of Facebook user data, fearing that using it could sweep them into the center of the current privacy firestorm alongside Facebook itself. Though Media6Degree’s success depends entirely on the breadth and depth of its database of (social) people, Phillips says that his company has no interest in adding Facebook’s data to its current collection. Why? Because Facebook’s massive database is full of PII, and the stigma associated with such data is so great right now that Media6Degrees might face a privacy backlash of its own if it added some of that content to its database.Anonymous Social Marketing?
At the moment, Facebook is closely watching the privacy backlash and the debate that has been raging since the company’s last privacy settings overhaul in late April. The public outcry has prompted talk in Washington, D.C., about the need for a social networking privacy bill, as well as a Federal Trade Commission investigation into the data management practices of Facebook and Google.
If Facebook users suddenly began receiving direct-marketing come-ons based on personal information harvested from their Facebook profiles, the result could be a user revolt, followed by class-action lawsuits, followed by government intervention.
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