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Earlier this year, Apple unveiled a few different services, including Apple Arcade and the Apple Card. But one of the biggest is Apple TV+, which will carry both TV series and films from some of the biggest names in Hollywood, with some huge production costs tied to it all.
But while Apple TV+ is set to launch on November 1, a new report aims to shed some light on the path to get there, and how it may have been pretty bumpy along the way. So much so, in fact, that one of the biggest properties for the fledgling streaming service, Steven Spielberg’s upcoming Amazing Stories, had to miss the service’s launch over “creative differences”.
The report from The Hollywood Reporter says there were several “false starts” for Apple TV+ during its inception period, and, even after that, “offscreen drama” led to further delays for some properties. That includes the aforementioned anthology series Amazing Stories, which saw two of its lead creatives (Bryan Fuller and Hart Hanson) depart the series and cause a delay in its launch:
The corporate meddling has led to some creative differences. During early development of Amazing Stories, Fuller and Hanson received pushback from both Apple and studio Universal Television over what sources describe as their vision for an edgy, high-concept anthology. (One story would have followed a crazy cat lady murdered by her feline friends.) Though the show was meant to be part of Apple’s launch slate, the departure of the producers delayed the project. Apple, interested in a more aspirational version of the show, opted to bring on Once Upon a Time duo Edward Kitsis and Adam Horowitz.
This has been a learning curve for Apple CEO Tim Cook, but it sounds like public interest in Apple TV+ is still pretty high, all things considered:
According to dozens of interviews across the industry, Apple CEO Tim Cook is experiencing his own learning curve despite hiring respected showbiz execs. But while there have been some missteps (in addition to Carson, Steven Spielberg anthology Amazing Stories parted ways with showrunners Bryan Fuller and Hart Hanson, and sources say the Jason Momoa sci-fi epic See will soon make a change at the top), the interest surrounding Apple’s Hollywood debut remains high.
Apple is not afraid to be spending money on the new service. It was previously reported that the upcoming series See, starring Jason Momoa (Aquaman, Game of Thrones), costs $15 million per episode. It’s a similar case for Apple TV+’s flagship series, The Morning Show starring Reese Witherspoon and Jennifer Aniston, which reportedly costs $300 million for two seasons.
Both Aniston and Witherspoon reportedly negotiated for $2 million per episode.
And this won’t be the last time that Apple throws money at these original shows or films. We’ve previously reported that Apple’s first in-house production, Masters of the Air, is set to be the follow-up to the critically-acclaimed Band of Brothers and The Pacific, which originally aired on HBO years ago. Apple will have to spend quite a bit of money match the bombastic production of those two limited series.
It’s worth noting here that “creative differences” are not particularly uncommon for productions. What’s more, Bryan Fuller is not a stranger to departing projects while in development. Fuller left Star Trek: Discovery early on in its creation, and he also departed the series American Gods as well.
Still, Fuller is a heavyweight in terms of creating content, especially with well-received shows like Pushing Daisies and Hannibal, and he had been pushing to get a revamped Amazing Stories off the ground for years. It was certainly unfortunate to hear that he was no longer running the anthology series for Apple TV+.
The real shame is that we have to wait even longer to see whatever the new Amazing Stories has to offer, especially with Adam Horowitz and Edward Kitsis now leading that charge.
Also, looking ahead, many of Apple TV+’s shows have also been renewed even before they’ve aired. The report states that Dickinson starring Hailee Steinfeld has also been renewed for a second season, and See has also been renewed for a second season. Little America and Before Dark should also get second seasons.
Apple TV+ will launch on November 1, with a monthly subscription cost of $4.99.
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Apple Watch to swap physical for virtual buttons says report
Apple plans to change the Apple Watch buttons to touch-sensitive controls, insiders claim, cutting out moving parts and potentially improving battery life of future versions of the smartwatch. The Apple Watch currently has two physical controls: a large button on the side, and the so-called Digital Crown, which both rotates and presses in.
The latter was Apple’s take on bringing a classic watch feature into the digital age. The wheel-like control that protrudes from the side of the smartwatch can be used to scroll through longer lists of notifications and more. Pressing in on it acts as a select button.
That scrolling capability will be preserved, but the press-to-select will be replaced with a virtual button. That’s according to a source speaking to Fast Company, which suggests Apple is looking to convert the two side buttons to virtual controls. These would echo the mechanism of the virtual home button first seen on the iPhone 7, which did not physically depress.
Instead, Apple used its Taptic Engine – the more precisely-controlled vibration motor that it uses for haptic feedback as well as vibration alerts – to simulate the feel of a button press through the fingertip. The home button was eventually deprecated altogether in the iPhone X, but the Taptic Engine still delivers the feel of a physically-moving control depending on the on-screen interface.
The new Apple Watch will take a similar approach. The side buttons – both the independent button and the press-to-select feature of the Digital Crown – will no longer actually push in, instead registering the pressure of the fingertip and then buzzing for precise haptic feedback. For Apple, there are several upsides to such a system.
For instance, fewer moving parts means it’s easier to make the new Apple Watch more water-resistant. The current Apple Watch Series 3 can be worn at depths of up to 50 meters, but is not rated for scuba diving, waterskiing, or anything that involves high-velocity water. Switching to a more sealed design might allow Apple to lift that limitation.
Meanwhile, virtual buttons will leave more internal space, which Apple could use for a bigger battery. That would help either extend runtimes, or offset the greater power demands of things like cellular radios and more powerful processors.
The buttons could also present a completely new opportunity for sensors. Apple is reportedly experimenting with using them as secondary heart-rate sensors, which could give the second point of skin contact that some measurements require. The end-goal, it’s suggested, is to do away with delineated buttons altogether, and instead have certain points on the casing of the Apple Watch act as buttons and other controls. Apple could use the new button design in its next Apple Watch Series 4 refresh, it’s suggested, or hold off until the Series 5.
Virtual keys have grown in popularity, though the balance of design convenience to usability can be a tricky one. HTC’s most recent smartphone, the U12+, for example, uses virtual buttons for its power and volume controls. However, early reviews have been mixed about the haptic response and pressure sensitivity of the phone’s unusual keys.
For the Apple Watch, it’s a balance that Apple needs to get right. watchOS 5 made its debut at WWDC 2023 this past week, promising far more comprehensive functionality to the smartwatch including the ability to interact with notifications. That suggests Apple expects wearers to spend much more time in contact with the wearable’s physical controls.
When November rolls around both Apple and Disney are going to launch their own streaming services, which, to some, will serve as direct competitors to the likes of Netflix and Amazon Prime Video.
Some folks agree with that sentiment. Others, like Apple’s CEO Tim Cook, do not. But the short of it is that there is only so much money to go around from subscribers, and with so many different streaming services out there –and with more on the way– some services are going to fare better than others. It doesn’t mean that there will be “one winner and one loser”, but the streaming wars are definitely coming.
Netflix remains unfazed about the whole thing, though, according to a report from Variety citing a letter to investors from the streaming giant following the company’s latest quarterly earnings report. The confidence comes in part from the company being able to add 6.8 million subscribers over the last three months, along with $5.2 billion in revenue over the same period of time.
Still, Netflix is trying to downplay the incoming launches of Apple TV+, Disney+, Peacock, and HBO Max, among others, by saying it has been fighting off “competitors” for a long time already.
It’s battle-tested, essentially, and Netflix believes the new streaming services will simply cause “modest headwind to (the company’s) near-term growth”. Netflix does admit that these new services will, technically, increase competition, but that does not appear to be a big deal to the company:
Many are focused on the ‘streaming wars,’ but we’ve been competing with streamers (Amazon, YouTube, Hulu) as well as linear TV for over a decade,” the company wrote in the Q3 earning shareholder letter. “The upcoming arrival of services like Disney+, Apple TV+, HBO Max, and Peacock is increased competition, but we are all small compared to linear TV.
Netflix actually points out that its expansion into Canada, where Hulu does not exist, was similar to its continued growth in the United States, where Hulu is a major presence. To Netflix this suggests that it will continue to create worthwhile content and therefore gain new subscribers, even as these other services launch their own offerings.
Streaming video services have mostly exclusive content libraries that make them highly differentiated from one another,” the company declared in its shareholder letter. “In our view, the likely outcome from the launch of these new services will be to accelerate the shift from linear TV to on demand consumption of entertainment.
A recent survey suggested that the majority of current Netflix subscribers do not plan on forking money over to Apple TV+ or Disney+. And even those who do plan on giving the new subscription services a shot, they do not plan on ditching Netflix. So at least in this regard it sounds like Netflix has a reason to be so adamant that the service will be fine even as the “streaming wars” heat up.
And indeed, Netflix did not appear to be worried about Apple TV+ or Disney+ earlier this year, so it is simply continuing a trend here.
Along with Disney+ and Apple TV+, the streaming field will also welcome NBCUniversal’s Peacock and AT&T/WarnerMedia’s upcoming HBO Max. There will be others, but for now those are the biggest of the bunch.
It’s hard to argue the fact that Netflix has managed to do well for itself even as other services have popped up. However, it should absolutely be noted here that one of the strengths of the streaming service was access to third-party content, things like The Office and Friends — two hugely popular shows that are not going to be on Netflix for much longer.
Netflix believes its slate of original programming will help stem that tide, though, and as these services continue to pop up, and mature in their own right with their own original content, it will be interesting to see how it all shakes out for Netflix (and the others).
Apple TV+ is set to launch on November 1. It will cost $4.99 per month (unless you buy a new Apple product that can stream the service, then you can get one year of Apple TV+ for free). Meanwhile, Disney+ will launch on November 12 for $6.99 per month. There have been no launch dates announced for Peacock or HBO Max just yet.
Do you plan on keeping your Netflix subscription even as you try out these other options?
A report “Deep Learning: Opportunities and Best Practice” by Peltarion which is a leading AI innovator and creator of operational deep learning platform and AI knowledge Network CognitionX, organizer of the CogX festival of AI and emerging technology, illustrates that deep learning is overtaking more classic ML methods. The study is based on the research and interviews with other AI industry players across the European region including Amazon, Google, DeepMind, and JP Morgan. The report also depicts that, several challenges still exist like – cost, complexity, and skills which are yet to be solved to enable market growth. The report will serve as a handbook for those who have little knowledge about deep learning and a guide for those who have more experience. It gives a better understanding of deep learning, where it’s moving, and best practices from the field. The co-founder of CognitionX, Tabitha Goldstaub stated, “At a time when so many organizations are debating the risks and rewards of using AI, I’m thrilled to see this report give some practical guidance to businesses on where deep learning can be applied, along with options on how to deliver this technology and some pointers on where the technique will go in the future. This is a good starting point for business leaders who are thinking about adopting AI.” The study odes a brief history of artificial intelligence in general and detailed comprehension of deep learning. It also incorporates the case stories of real-world applications from different verticals, such as – Pattern-recognition in healthcare diagnostics; Real-time prediction of fraudulent transactions; and Automation of complex tasks in manufacturing workflows. For deep learning to meet such potential, it still has to overcome certain challenges. As the report quotes – “As with any large-scale IT project, deep learning projects often fail due to factors such as complexity, failure to clearly define requirements and lack of proper communication between business and technical teams.” If an organization’s data is not in order, and it lacks talent in its team, these challenges get worse when tools are expensive and complicated. Scott Penberthy, Director of Applied AI at Google and report contributor, said – “We believe there are about 10,000 people in the world who really understand DL. There are about 100,000 deep learning practitioners and a million data scientists.”
A report “Deep Learning: Opportunities and Best Practice” by Peltarion which is a leading AI innovator and creator of operational deep learning platform and AI knowledge Network CognitionX, organizer of the CogX festival of AI and emerging technology, illustrates that deep learning is overtaking more classic ML methods. The study is based on the research and interviews with other AI industry players across the European region including Amazon, Google, DeepMind, and JP Morgan. The report also depicts that, several challenges still exist like – cost, complexity, and skills which are yet to be solved to enable market growth. The report will serve as a handbook for those who have little knowledge about deep learning and a guide for those who have more experience. It gives a better understanding of deep learning, where it’s moving, and best practices from the field. The co-founder of CognitionX, Tabitha Goldstaub stated, “At a time when so many organizations are debating the risks and rewards of using AI, I’m thrilled to see this report give some practical guidance to businesses on where deep learning can be applied, along with options on how to deliver this technology and some pointers on where the technique will go in the future. This is a good starting point for business leaders who are thinking about adopting AI.” The study odes a brief history of artificial intelligence in general and detailed comprehension of deep learning. It also incorporates the case stories of real-world applications from different verticals, such as – Pattern-recognition in healthcare diagnostics; Real-time prediction of fraudulent transactions; and Automation of complex tasks in manufacturing workflows. For deep learning to meet such potential, it still has to overcome certain challenges. As the report quotes – “As with any large-scale IT project, deep learning projects often fail due to factors such as complexity, failure to clearly define requirements and lack of proper communication between business and technical teams.” If an organization’s data is not in order, and it lacks talent in its team, these challenges get worse when tools are expensive and complicated. Scott Penberthy, Director of Applied AI at Google and report contributor, said – “We believe there are about 10,000 people in the world who really understand DL. There are about 100,000 deep learning practitioners and a million data scientists.” Additionally, Luka Crnkovic-Friis, the Co-Founder and CEO of Peltarion, and deep learning expert believes that for deep learning to reach its full potential, it needs to be operationalized. He further added that “AI and DL will save millions of lives and improve the lives of billions. The technology will fundamentally impact health, food production, energy, business, and creativity. But if the true potential of AI and deep learning is going to be reached, it needs to be practically accessible by innovators across the world – the many, not just a few. One of the suggested routes to making deep learning more accessible is via a platform model, which simplifies and automates many tasks and provides the capability for managing the end-to-end DL workflow in one place, with an easier transition to running these models in live production environments.”
FIX: MacBook isn’t connecting to TV
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Connecting your MacBook to a TV is a great way to expand your working space, but sometimes your MacBook simply is not connecting to a TV. This can be an issue, but there’s a way to fix it.What to do if MacBook isn’t connecting to a TV? 1. Try turning the TV on and off
The simplest way to fix this problem is to turn your TV on and off and see if that helps. Here’s the correct way to do that:
Make sure that your MacBook is connected to your TV.
Turn off the TV while your MacBook is on.
Now disconnect the HDMI cable from your Mac and connect it again.
Turn your TV back on.
After doing that, check if the problem is still there.2. Reset SMC
One way to fix this problem is by resetting SMC or System Management Controller. If your MacBook has T2 chip, you can restart SMC by doing the following:
Shut down your MacBook.
Press and hold the following keys:
Control on the left side of the keyboard
Option on the left side of the keyboard
Shift on the right side of the keyboard
Keep these keys pressed for 7 seconds and then press and hold the Power button without releasing the keys. Your Mac might turn on and off, so don’t worry about it.
Keep all four buttons pressed for another 7 seconds.
Release the buttons, wait for a few seconds and turn on your Mac again.
If your MacBook doesn’t have T2 chip and it has a non-removable battery, you can reset SMC by doing the following:
Shut down your MacBook.
Press and hold the following keys:
Shift, Control, and Option on the left side of the keyboard
While holding all the three keys pressed, press and hold the Power button as well.
Keep all four keys pressed for about 10 seconds.
Release the keys and start your MacBook again.
If you have a MacBook with a removable battery, you need to do the following:
Shut down your MacBook.
Remove the battery. If you don’t know how to remove it, contact the Apple Store.
Press and hold the Power button pressed for 5 seconds.
Insert the battery and turn on your MacBook.3. Use Apple’s HDMI cables
Several users reported that they fixed the problem by switching to Apple’s HDMI cables. According to them, they had issues with third-party cables although they were Apple Certified.
Users reported that the issue was resolved by using Amazon Basics cables, so you might want to consider them as well.
There you go, several quick and easy solutions that will help you out if your MacBook isn’t connecting to a TV.
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Christmas and the end of Hanukkah are only a week away. You’re looking for a last-minute gift that’s guaranteed to arrive in time for the holidays. We’re here to help with a collection of top picks for Apple fans, all at great prices.
Welcome to 9to5’s Last Minute Apple Gift Guide!
All of the items featured in our Last Minute Apple Gift Guide are currently available to ship in time for holiday delivery. Some of the items are heavy, so if you like to shop at chúng tôi and aren’t yet using its flat-rate Amazon Prime two-day shipping service, now’s the perfect time to give it a try for free. Prime has more than paid for itself every year in shipping alone, and Amazon routinely adds great free videos, free streaming songs, and other perks that make the service great.
If you’re looking for a particularly nice Lightning cable for your home or car, Moshi’s USB Cable with Lightning Connector (review) combines great looks with metal-clad durability for $22. Cheaper Lightning cables like Amazon’s AmazonBasics models use larger and less case-friendly plugs, but sell for half the price.
Cases can also make great stocking-stuffers. A few of our favorite picks are Speck’s $28-$32 CandyShell Grip for iPhone 6 Plus and $21-$28 CandyShell for iPhone 6, Griffin’s $13 Reveal for iPhone 6 Plus, and Twelve South’s $60 leather-bound BookBooks for iPhone 6 and 6 Plus. The larger iPad and MacBook versions of BookBook won’t fit in most stockings, but they’re beautiful.
If you want to see what one of the best AirPlay speakers can do, Bowers & Wilkins’ A7 is a whopper, packed with four stereo drivers and a large 6″ Kevlar-reinforced subwoofer. For $800 (new, versus $700 used), you can expect powerful, audiophile-quality sound in a totally classy metal and fabric enclosure.
Most speaker companies have switched entirely to Bluetooth, though some (including Geneva Lab, maker of the Geneva Sound Model S, M, L, XL, and XXL speakers), are still offering older Apple 30-pin Dock Connector speakers alongside AirPlay and Bluetooth models. The beautifully piano-lacquered $300 Geneva Sound Model S is shown above, with the furniture-like $3,500 Model XXL as a flagship model with AirPlay and other features.
Bringing a MacBook back to a desk full of cabled accessories is a hassle – unless everything’s already connected to one box, leaving you a single cable to make everything work with your laptop. That’s what Elgato’s Thunderbolt 2 Dock does (review), providing a one-cable connection to everything from a monitor to speakers, hard drives and a printer. If you have a newer Mac or MacBook with Thunderbolt 2 support, you may be able to drive a 4K monitor and super-fast peripherals using the Dock; for the same $230 price, it’s considerably improved over and every bit as compatible as its same-priced predecessor.
Last but not least, here are a few of my favorite camera picks and accessories, all of which are available to ship in time for the holidays. They’re not strictly Apple products, but work with Apple products if you really care about creating great photos and videos. In an iPhone 6/6 Plus world, there’s not as much need to carry around pocket-sized cameras any more, but larger DSLRs are still light years better in image quality and low-light performance.
My favorite DSLR is Canon’s EOS 5D Mark III, which continues to be a very well-regarded all-around performer due to a combination of excellent full-frame still image quality, speed, cinema-quality 1080p video capabilities, and build quality. It’s not cheap at $2,800 after rebate, but a free accessory bundle will get you set up with a 32GB memory card, tripod, and starter backpack. As crazy as this sounds, I wouldn’t recommend anything below Canon’s $1,000 EOS 70D as a starter DSLR, with the $1,800 EOS 7D Mark II as a step up that’s better, but not up to the same image quality standard with the 5D Mark III. If you’re going to bother with a big camera as an alternative to the super popular, point-and-shoot iPhones, it needs to deliver a markedly better experience. Picking budget-priced lenses and camera bodies is the easiest way to moot the added investment and weight.
High-quality DSLR lenses are expensive, but the results they deliver are astounding. My top two lenses are Canon’s 24-70 f/2.8L II ($1,849 after rebate) and 70-200 f/4L IS ($1,099 after rebate), the former a “walkaround lens” to capture everyday shots of people and events, the latter a powerful zoom lens for nature photography, visits to the zoo, and so on. The number of “perfect shots” delivered by these lenses justifies their prices; it’s impossible to put a price tag on all of the potentially great photos you’ve lost due to using lower-quality, slower lenses.
If you want to import DSLR photos to your iPad, Apple’s $29 Lightning to SD Card Reader and $29 Lightning to USB Camera Adapter are both options. The iPad Air 2 is wicked fast at bringing in photos for editing; the iPad minis aren’t slouches, either. Most MacBooks have SD card readers built in, and they all have USB ports, so you won’t need any extra hardware besides the camera’s included USB transfer cable.
Need more picks? Check out my earlier holiday gift guide for Mac, iPhone, and iPad gear, which is packed with great options from earlier in the year. Happy holidays!
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