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Artificial intelligence refers to the creation of intelligent machines capable of performing cognitive tasks. Their ability to think like humans will increase once they have enough data. Digital marketing is a key area where artificial intelligence, data, and analytics are important.

Any online venture must be able to extract the right insights from data in order to succeed. It is therefore logical to assume that AI will become a key component of digital marketing. This is especially true considering the huge growth in data and sources digital marketers need to understand.

Experts predict that the volume of data collected across these newer customer touchpoints will become overwhelming. As businesses grow, this will continue to happen over the next few years. Artificial intelligence (AI), which is used to analyze data and make decisions for digital marketing, is more important than ever. Here are some reasons AI tools and technology have access to huge amounts of data that is not easily accessible. AI can transform this data into useful insights that allow for immediate decisions.

AI-Driven Content Marketing

Artificial intelligence can help you determine the content that interests your clients and current customers. It can also determine the best ways to reach them.

AI can create visuals and material that it expects to be appreciated by its target audience and is increasingly capable of managing the entire content creation process. Personalization allows clients to receive material that is tailored specifically for them. AI uses data and references to help it understand what clients are looking for. Personalization is an industry buzzword.

Real-Time Tracking

Platforms that integrate AI allow users to see the effectiveness of their content and adjust their strategy in real-time. This means that digital marketers can instantly see the results and adjust their next strategy.

Dynamic Pricing

Discounts are a great way to increase sales. Some clients might still purchase with a small or no discount.

Artificial intelligence can set product prices dynamically to increase sales and profitability. This is done based on factors such as client profiles, demand, supply, client, and other criteria. The price of each product is shown in a graph. It will show how it changes according to season, consumer demand, and other factors.

A great example of dynamic pricing has been demonstrated by frequent travelers. They book a flight, then return to purchase it a few days later to find that the price had gone up by a few hundred dollars.

Better Security

Biometric authentication systems that use AI technology are among the most secure for transferring and gathering data. It has also increased the efficiency of the sharing process.

Large amounts of data can now be transmitted much more securely than they used to be. Modern data collection and dissemination have made it easier to analyze large amounts of data. This has led to faster decision-making and enhanced insights.

Chatbots for Customer Service

Customers use messaging apps like WhatsApp and Facebook Messenger to communicate with companies. It can be costly to keep active customer service representatives on these platforms.

Chatbots are being used by some businesses to respond to customer queries frequently. Chatbots can provide immediate responses to customers, reducing workload and giving them a faster response. Chatbots can also be trained to provide pre-determined answers to commonly asked questions. Chatbots can also forward complex queries to human operators.

This means that you can reduce customer service time. You also reduce the agent burden by making it easier for them to deal with issues that require a personal response.

Chatbots are cheaper than adding more team members and can deal with customer issues faster. In some cases, they can even be more humane. Bots don’t have bad days like humans. They are friendly, approachable, and easy to like.

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Top 15 Artificial Intelligence Software 2023

AI and machine learning software can – in theory – automate business processes, enable human staffers to work more productively, and greatly increase customer experience. AI software can digest massive levels of data analytics and predictive analytics and so upgrade output from your management team. AI can leverage cloud computing for greater compute power, allowing you to mine data at a faster rate.

However, there’s an unavoidable truth about AI software: the technology is exceptionally new.

Yet since about 2023 or so, AI software has enjoyed an explosion of investment. Here in 2023, companies have realized: If we’re not on board with AI, we’re falling behind. Business intelligence by itself isn’t enough anymore.

And so legions of businesses are shopping for AI software. But the marketplace itself is unformed, confusing, undergoing rapid change, and in some cases peddling vaporware. Compounding the problem: many of the AI vendors are relatively young outfits. And buyers often lack the sophistication and the in-house talent to be rigorous, informed shoppers.

The artificial intelligence software market is forecast to grow at an exponential rate in the years ahead, driven by the four key sectors in the AI software sector.

Artificial intelligence software isn’t like other software, in that the complexity of the technology – software that learns – means that it’s hard to fully understand how it’s going to work until your team gets used to it. Sure, your teams needs to get used to any new software program, but that new scheduling app won’t present the hurdle offered by software that automates the IT department. When you shop for AI, you’ll need to dig down into the full feature set, reviews, in-depth conversations with peer and sales reps. It’s not simple – please don’t expect it to be.

Perhaps you want to do something clearly definable, like automate an office process; in that case, a vendor like a Robotic Process Automation company will suffice. Or you just want to build a chatbot; there are plenty of AI options for this. But whatever you do, be clear on your goals before you start shopping. The AI marketplace is confusing enough without knowing – clearly – your goals ahead of time.

One fact that AI vendors likely won’t tell you: only a very small percentage of companies have successfully deployed AI in the real world (some reports say it’s about 4 percent, but experts disagree). So as you shop for an AI solution, consider a modest start to begin, one that management and staff can fully digest, rather than an all-encompassing solution that might just bring down a business division as staff grapples with a confusing skill set.

Launched by Google, the name TensorFlow has practically become synonymous with machine learning. Significantly, TensorFlow is free and open source, and this open model has allowed its spread to a major community of developers, companies, and across the scientific and academic communities. This same open architecture enables it to be flexibly used for computation by GPUs (graphical processing units, the “super-charged” hardware that is driving AI) or CPU (central processing unit, the not-quite-so fast hardware). Tensorflow is arguably the world’s top AI tool for building and deploying machine learning models.

With a mission of “AI for everyone,” H20 offers a diverse suite of AI software products. These include an open source machine learning platform, an open source integration with Spark, and a tool called AutoML, which does scalable automated machine learning. Perhaps most interesting is H2O Q, which allows companies to make their own AI applications. These AI apps feature an array of dashboards  – updated with real time data, which can be sourced from many connectors – to allow a kind of data storytelling based on artificial intelligence.

Specializing in machine learning, deep learning and data management, the Nia platform allows companies to create AI architectures into their internal infrastructure. Nia’s AIOps toolset builds AI models and automation into IT operations. The company’s DocAI employs natural language processing and smart search to more efficiently process vast reams of business documents, thereby speeding access to data. Similarly, Nia’s Contracts Analysis deploys machine learning to scan and “read” dense legal documents with few staffer hours. In essence, Nia is using AI to more quickly consume data and turn it into actionable direction.

Think of the Google AI Platform – which benefits from the Cloud Cloud Platform – as the toolset to turn an idea into a full scale artificial intelligence software solution. The open source Google AI toolset offers an array of tools, including TensorFlow and TPU, or Tensor processing units, which is an AI accelerator developed by Google. This along with Kubeflow and other key AI and ML tools enables companies to build their own AI deployments that can run on-premise or in the Google Cloud, without major code tweaks for either environment. In essence, you use Google AI’s software-hardware environment – which is constantly updated – to build your own AI.

The IBM Watson AI solution is extensive, with a complete library of solutions and approaches under one name, all intended to either offer an AI-fueled service or build AI into your systems and applications. This can be as as small as chatbot functionality that offers guided response for consumer-facing applications, or as all encompassing as AI-based systems to organize and analyze vast repositories of data in more efficient and cost conscious ways. Also included: an AI-powered system that improves and streamlines IT operations. And, like other big players in this market, IBM’s AI solution benefits from having one of the leading platforms, IBM Cloud.

With a following in the developer and scientific academic communities, BigML is a software platform that offers an array of ML tools, enabling users to build applications and that include all manner of ML modeling, time series forecasting, anomaly detection for security. It touts itself as an end to end solution, enabling users to turn data into useful models that can be either embedded, on-prem or remote in the cloud. This includes supervised and unsupervised learning and a menu of pre-built ML algorithms to speed production of workable systems. As an added plus, BigML offers a collaboration system so teams can work together to build their ML models.

Key Insight: Developing ML applications for a large set of industry applications, from fintech to research. 

Focused on machine learning, Ayasdi’s software platform and set of applications helps companies create their own data-driven models for a wide menu of use cases, from research to security to industrial applications to fintech uses. The company’s enterprise solution, AyasadiAI, employs geometric and statistical algorithms, ML and data analytics to uncover solutions and understand trend lines. In essence, the company’s solution offers a AI-powered framework to derive more value from data. The Ayasdi AI software solution can be deployed on-premise or in the cloud.

Billing itself as “the worlds first full-stack AI company,” Hive provides a number of AI- and ML-based tools. Hive Predict enables companies to automate processes with an eye toward cost containment. The company’s Moderation Suite uses AI to filter out unwanted audio, video and text content. Its Planogram Compliance toolset uses deep learning technology to offer insights on the retail environment.

Think of Valohai as something of a meta AI tool, in that it helps machine learning projects move faster and more efficiently. The company’s platform can automate MLOps, from compliance to testing. Valohai employs an open approach to streamlining a number of tasks and processes employed by ML teams.

Cognitive Scale’s Cortex Certifai solution creates what the company calls the AI Trust Index, which aims to evaluate a variety of variables relating to risks in data model. This involves factors like explainability and bias – certainly a real hot button issue as AI takes an ever greater role in business and culture.

In AI terminology, natural language processing (NLP) is a frequently used term – that is, a machine system that can understand (or produce a facsimile of) actual human speech, in all its idiosyncrasy. Building on this, Dialogflow offers natural language understanding – the ability to translate AI processing into human language. DialogFlow was acquired by Google in 2023 and remains a distinct offering.

AI Software

AI software offering includes



Free and open source ML tools

An open source leader in machine learning

H20 AI

Focused on t

he democratization of AI

Infosys Nia


array of AI tools for enterprise use

Google AI Platform

TensorFlow and Kubeflow

An ultimate AI software toolbox

Next-gen machine learning development environment

IBM Watson

Chatbot to full AIOps functionality


Leader in chatbot software

Wipro Holmes

A hyper-automating AI-driven workflow

Top provider of business process automation

Extensive menu of ML modeling tools


Ayasdi uses statistical algorithms

Artificial Intelligence Could Improve Psychiatric Care

Across fields of medicine, researchers and doctors are looking to artificial intelligence and machine learning to help them evaluate and diagnose patients, with the hope that the technology might speed the process, and help pick up on signals and patterns that aren’t as readily apparent to the human eye or brain. In the field of psychiatry, which usually requires conversations with patients to make decisions around care, it has the potential to augment care.

“We’re working on how to analyze patient responses,” says Peter Foltz, a research professor at the University of Colorado’s Institute of Cognitive Science. “Currently in mental health, patients get very little interaction time with clinicians. A lot of them are remote, and it’s hard to get time with them.” To chip away at that problem, Foltz and his team are working to build applications that could collect and analyze data about individuals’ mental states and report them back to clinicians.

Tools like this aren’t designed to replace doctors and psychiatrists, he stresses—just to further improve their care. And as research into their role continues to develop, it’s equally important to devote attention to the best way to build trust in their contributions. “In order to really be able to do this, there needs to be a greater understanding from laypeople and the psychiatric community on what artificial intelligence can do, what it can’t do, and how to evaluate it,” he says.

In a new paper published this week, Foltz and his colleagues outlined a framework that they hope can establish that trust. It highlights three key goals for artificial intelligence in psychiatry to strive for: explainability, transparency, and generalizability. “We really see those as pillars that psychiatry needs to think about if we’re saying we want to apply AI in the field,” he says.

Artificial intelligence can be a black box, and any program that aims to be used clinically should come along with information about how it was built and what data it was trained on (transparency), and clinicians should be given as much information as possible about how the program arrived at any decision it spits out the other end (explainability).

“When a machine makes a prediction, what is it making its predictions on?” Foltz says. “We want to have people understand how could this be used, how does it get those results, and what those results mean.”

Artificial intelligence programs are first trained on a specific set of data with a known diagnosis or designation, and then use what they’ve learned from that set to make decisions about new and unknown information. However, the programs are often limited by the specific population it was trained on. “We want to ensure that validation is done across a wide population, in order to ensure it can be generalizable for other areas outside the population its trained on,” Foltz says.

Those principles are important for other areas of medicine, as well. In psychiatry, though, artificial intelligence has the potential to open a bottleneck: Conversations with patients have always needed to be interpreted by humans, but now, some of that may be done by machines.

Foltz’s team is working on applications that can record information from open-ended questions to patients and analyze speech patterns to learn about their mental state. “We’re looking at how they say things, and components of what they’re saying,” he says. “We can see how coherent it is, how well they’re staying on topic, how big their jumps are from one topic to another, and the structure of their language.” Preliminary results show that the program can interpret a patient’s mental state at least as well as a clinician listening to the same recorded answers.

The team is working to refine their measurements, and see how the tool could be applied to a range of mental health conditions, from schizophrenia to mild cognitive impairment. Fotlz says, though, that it will likely be a while before these types of programs are used clinically.

“The timeline is pretty far out, probably in the five to ten year range. Some of that is from the need to do more research and refine research, and some is running larger studies to test generalizability,” he says. “We’re still figuring out how this works as a tool for being able to monitor patients.”

Future Of Artificial Intelligence And Machine Learning

Machine Learning and Artificial Intelligence are the “Buzz topics” in every trending article of 2023, and rightfully so. It is much like how the internet emerged as a game-changer in everyone’s lifestyle, Artificial Intelligence and Machine Learning are poised to transform our lives which were unimaginable years ago.

What are Artificial Intelligence and Machine Learning?

Artificial Intelligence (A.I.) is a simplified problem-solving process for humans. It empowers software to do jobs without being explicitly programmed. Also, it has neural networks and profound learning. It’s the larger notion of machines having the ability to do jobs how we’d think about.

And, Machine Learning is the app of Artificial Intelligence (AI) that enables machines to get data and allows them to learn how to execute these jobs. It uses algorithms and enables systems to discover concealed insights without being programmed.

Why are A.I. and ML important?

Considering that the growing volumes and types of information readily available, the demand for computational processing is becoming crucial to supply deep-rooted information that is economical and readily available. With the support of both A.I. and Machine Learning, it is possible to automate versions that may analyze larger, complicated data to return faster and precise results.

Organizations are discovering profitable opportunities to cultivate their company by identifying the exact models to steer clear of unknown dangers. Using algorithms to construct a version is assisting businesses to bridge the difference between their products and consumers with greater choices and human intervention. Most businesses with enormous quantities of information have recognized that the significance of Machine Learning.

By gaining insights from this information, frequently in real-time, organizations are becoming more effective in their livelihood and gaining an edge over other competitors.

The Biggies such as Google, Facebook, and Twitter banks on Artificial Intelligence and Machine Learning to their potential expansion.

Sundar Pichai

Who is using these technologies?

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The major industries where Machine Learning and Artificial Intelligence are used are:

6. Online Search

In Healthcare

Gradually, human practitioners and machines will work in tandem to deliver improved outcomes


AI And Machine Learning are the New Future Technology Trends discuss how the latest technologies like blockchain are impacting India’s capital markets.

Real Estate

The repetitive tasks in an average DBA system provide an opportunity for AI technologies to automate processes and tasks.

The Future of AI

In the post-industrialization era, people have worked to create a machine that behaves like a human. The thinking machine is AI’s biggest gift to humankind the grand entrance of the self-propelled machine has abruptly changed the surgical principles of business.

Also read: How to Calculate Your Body Temperature with an iPhone Using Smart Thermometer

The Future of Machine Learning

Here are some predictions about Machine Learning, based on current technology trends and ML’s systematic progression toward maturity:

ML will be an integral part of all AI systems, large or small.

As ML assumes increased importance in business applications, there is a strong possibility of this technology being offered as a Cloud-based service known as Machine Learning-as-a-Service (MLaaS).

Connected AI systems will enable ML algorithms to “continuously learn,” based on newly emerging information on the internet.

There’ll be a huge rush among hardware vendors to improve CPU power to adapt ML information processing. More correctly, hardware vendors will likely be forced to redesign their machines to do justice to the forces of ML.

Machine Learning will help machines to make better sense of the context and meaning of data.

The Future Of Artificial Intelligence In Manufacturing

Industrial Internet of Things (IIoT) systems and applications are improving at a rapid pace. According to Business Insider Intelligence, the IoT market is expected to grow to over $2.4 trillion annually by 2027, with more than 41 billion IoT devices projected.

Providers are working to meet the growing needs of companies and consumers. New technologies, such as Artificial Intelligence (AI), and machine learning make it possible to realize massive gains in process efficiency. 

With the growing use of AI and its integration into IoT solutions, business owners are getting the tools to improve and enhance their manufacturing. The AI systems are being used to: 

Detect defects

Predict failures

Optimize processes

Make devices smarter

Using the correct data, companies will become more creative with their solutions. This sets them apart from the competition and improves their work processes.

Detect Defects

AI integration into manufacturing improves the quality of the products, reducing the probability of errors and defects.

Defect detection factors into the improvement of overall product quality. For instance, the BMW group is employing AI to inspect part images in their production lines, which enables them to detect deviations from the standard in real time. This massively improves their production quality.

Nokia started using an AI-driven video application to inform the operator at the assembly plant about inconsistencies in the production process. This means issues can be corrected in real time. 

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Predict Failures

Predicting when a production line will need maintenance is also simple with machine learning. This is useful in the sense that, instead of fixing failures when they happen, you get to predict them before they occur.

Using time-series data, machine learning models enhance the maintenance prediction system to analyze patterns likely to cause failure. Predictive maintenance is accurate using regression, classification, and anomaly detection models. It optimizes performance before failure can happen in manufacturing systems.

General Motors uses AI predictive maintenance systems across its production sites globally. Analyzing images from cameras mounted on assembly robots, these systems are identifying the problems before they can result in unplanned outages.

High speed rail lines by Thales are being maintained by machine learning that predicts when the rail system needs maintenance checks.

Optimize Processes

The growth of IIoT allows for automation of most production processes by optimizing energy consumption and predictions for the production line. The supply chain is also improving with deep learning models, ensuring that companies can deal with greater volumes of data. It makes the supply chain management system cognitive, and helps in defining optimal solutions. 

Make Devices Smarter

By employing machine learning algorithms to process the data generated by hardware devices at the local level, there is no longer a need to connect to the internet to process data or make real-time decisions. Edge AI does away with the limitation of networks.

The information doesn’t have to be uploaded to the cloud for the machine learning models to work on it. Instead, the data is processed locally and used within the system. It also works for the improvement of the algorithms and systems used to process information.

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What’s Next?

The manufacturing market is seeing a huge boost thanks to the IIoT and AI progress. Machine learning models are being used to optimize work processes. 

The quality of products is getting improved by reducing the number of defects that are likely to occur. This is expected to improve over time, and it also will heavily improve the production process to reduce errors and defects in products.

There is still a huge potential of AI that has yet to be utilized. Generative Adversarial Networks (GAN) can be used for product design, choosing the best combination of parameters for a future product and putting it into production.

The workflow becomes cheaper and more manageable. Companies realize this benefit in the form of a faster time to market. New product cycles also ensure that the company stays relevant in terms of production.

Networks are set to upgrade to 5G, which will witness greater capacities and provide an avenue for artificial intelligence to utilize this resource better. It will also be a connection for the industrial internet of things and see a boost in production processes. Connected self-aware systems will also be useful for the manufacturing systems of the future.

Google Cloud Artificial Intelligence (Ai) Portfolio Review

Google reported earnings of $13.1 billion in FY 2023 thanks to their continued delivery of value in the cloud technology market. These include artificial intelligence (AI) offerings that are increasingly important for giving businesses a competitive edge.

Google is one of the leading players in the AI market through its Google Cloud unit.

Here, we cover some of the AI products offered by Google Cloud and provide some information about where it stands in the AI market: 

Vertex AI:machine learning (ML) models quickly, using custom tooling that has already been pre-trained within a unified AI platform. This solution is also quite efficient, using fewer lines of code than average.

Helps customers implementmodels quickly, using custom tooling that has already been pre-trained within a unified AI platform. This solution is also quite efficient, using fewer lines of code than average.


Helps users train machine learning models according to their specific business needs.

Vision AI:

Lets users extract information from images stored in the cloud. It allows for actions such as document classification and image searches.

Cloud Natural Language:

Allows users to extract information from unstructured bodies of text.

Media Translation (beta):

Users can add real-time audio translations directly to content and applications.


Lets customers convert text into natural sounding speech in over 40 languages.

Cloud GPUs:

Instead of costly physical GPUs, Google Cloud provides their Cloud GPU service, whcih gives access to high-performance GPUs that can be used for activities such as machine learning, scientific computing, and 3D visualization.

Deep Learning Containers: Let

 users build their deep learning projects quickly using frameworks that are already well established.

Cloud Translation:

Allows customers to use machine translation to make apps and content multi-lingual.


Provides users with virtual agents capable of carrying out conversations with a company’s customers.

See more: Artificial Intelligence Market

Quantiphi applies AI and data science to solve business’s transformational problems. They do this with a combination of their industry experience, cloud and data engineering practices, and AI research. They use of a number of Google Cloud solutions, such as machine learning APIs.

Slalom’s main focus is on strategy, technology, and business transformation. They have expertise in Google Cloud products, such analytics,  machine learning, and ML APIs.

Maven Wave helps leading companies make the shift to digital technologies using a number of Google Cloud products, such as various AI solutions and Google Cloud databases.

The American Cancer society partnered with Slalom to identify patterns in digital images of breast cancer tissue using the Google Cloud ML engine. This technology can potentially improve patient outcomes and provide analysis that is 12 times faster. This method enhances the quality and accuracy of the image analysis by removing human limitations, fatigue, and bias. It also keeps images safe in the cloud so they can be referred to later. This solution is scalable.

Hi Translate leverages the power of Google Cloud to provide translation services with its translation app. This app is capable of translating text, voice, and images in more than 100 languages, thanks to the Google Cloud Vision API. In addition, using Google’s infrastructure means users experience enhanced connection stability. Hi Translate developers are also free to focus on product development since they don’t have to worry about the cloud. Overall, by using Google Cloud’s services, the time it took for translation processing was shortened by 40%.

See more: Artificial Intelligence: Current and Future Trends

User reviews demonstrate the effectiveness of the AI products Google Cloud has to offer:

These are some of the companies Google Cloud competes with in the AI market:


Microsoft Azure






Digital Reasoning



See more: Top Performing Artificial Intelligence Companies

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