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Context is the killer app for the digital consumer
As recently as a five years ago, it was relatively easy to segment the mobile market into business users and consumers. Business users had specific needs, as did consumers, and rarely did those needs intersect. Today, the idea of segmenting users into the classes of business vs. consumer is becoming archaic and to attempt that level of breakdown will lead to erroneous views of the market.
Today, it’s far less important to discuss the business user vs. the consumers and instead recognize that for the most part, they are one and the same. It’s not about business or consumer. It’s about PEOPLE. There is increasingly an overlap in how people interact with their devices and data and the result is that much of the information on users devices overlaps both business and personal information. For example, the typical users “buddy list” on their IM client will likely contain a combination of business contacts as well as friends and family. Look at a typical laptop and you will likely find many traces of personal data and entertainment co-existing with business information. Increasingly, business is reaching to the home and the reverse is happening as well and nowhere is this more of an issue than in the mobile arena.
For example, many IT departments allow users to select the mobile device of their choice or allow them to come from an approved list of supported platforms. Users are often not reimbursed for device fees but rather for some or all of the services associated. As a result, these devices are perceived as more personal than ever and are likely to have a different contextual use.
In the past, mobile was a dead space. You couldn’t call someone when you were away from home (unless there was a payphone about). One certainly couldn’t text or email in real-time to stay in contact. Content was limited to whatever small amount you could carry on your person, be it work, entertainment or the like. Today, we have moved beyond this point and mobility is a critical space, defined by that fact that it is the place that is neither work nor home (or school for students). Users increasingly find themselves in different contextual situations as a result and are looking for devices that can provide contextually relevant information to them as needed. At the airport, while waiting for a plane, that might mean checking flight schedules. It means being able to respond to business calls and emails. It might mean letting family members know of the delay and then listening to favorite music or watching a movie to distract from delay. Devices and services such as the SlingBox have totally evolved the concept of time shifting, to place shifting. That’s just the tip of the iceberg as consumers continue to connect their TVs, PCs and phones to both the Internet and each other.
Each of these circumstances involves seamlessly moving into the contextually relevant moment, finding, communicating or using the proper information or data and then shifting to the next moment. In short, there is no killer app for the digital consumer. It’s context that is the killer app. New devices today are finally allowing that contextual flow of circumstance and information to become a reality, and for consumers to begin to embrace them. It’s not just anytime but anywhere as consumers move their content from device to device, place to place and location to location. But there’s more. Next week, I’ll talk about what happens when you link all that together with social networks.
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Review: Itranslate 9.0 Is The Closest Thing Yet To The Killer Apple Watch App
Now that the watchOS 2 software update has released to the general public, a healthy debate is developing amongst my techie friends about the benefits that native apps are supposed to enable.
The long story short, native apps run directly on the device and talk to its underlying hardware and sensors so most tasks should feel faster and smoother than before.
For instance, apps can now play sounds through the Apple Watch’s speakerphone and take voice input from its built-in mic. To test how this works in the real world, I’ve spent a few hours with iTranslate by Sonico Mobile GmbH, arguably the best translator app you can put on your wrist to overcome language barriers, Star Trek-style.
Universal translator on your wristLaunching iTranslate takes a surprisingly long time to load, between five and ten seconds which I don’t think is acceptable for a native app.
As a result, iTranslate’s built-in voice recognition technology can now instantly translate words, phrases and text and play back translations through the Apple Watch speaker, no need to pull out your iPhone whatsoever.
The app uses system dictation to recognize your spoken input. It then talks to the cloud which translates your query into a target language that the app plays back for you.
To change your target language for translations, press the display firmly and choose Change Language. Up pops a list of more than 90 languages that you can translate to and from. If there was such a thing as a universal Star Trek translator, this would be it.
iTranslate ComplicationWatchOS 2 also supports third-party Complications. In watch making terms, Complications are added features to the movement of a watch beyond telling the hour and minutes.
The iTranslate Complication lets you start a translation right from a watch face by tapping on the Complication to launch the full app. To enable iTranslate’s Complication, first press your watch face firmly to show the face selection UI.
Next, choose a desired watch face and tap on a Complication slot. Lastly, turn the Digital Crown to select the iTranslate Complication and press the Digital Crown to finish.
In addition to acting as a shortcut to its Apple Watch app, the iTranslate Complication automatically sets the language for you based on your current location.
Say you’re traveling to France.
By the time your flight lands in Paris, the Complication will know that the local language is French and set it accordingly. All you need to do is glance at your Apple Watch and tap a button to start a translation.
Another great thing about the Complication: it automatically displays common phrases like “good morning” and “good evening” using Time Travel.
iTranslate and Time TravelSpeaking of which, Time Travel is another great feature of watchOS 2.
Available from your watch face, you simply turn the Digital Crown to go forward and backward through time and Complications update their output accordingly. This lets you see what’s happening and what’s already happened.
For instance, Time Travel lets you see what the weather will be like for your lunch date in a few hours. Or, you could go back in time to catch up on news headlines you may have missed.
In the case of iTranslate, turning the Digital Crown will display phrases for a later time of day. In one example, turning the Digital Crown produces a translation in the local language for “good night” so you’re ready to say it when you leave. You can also see your recent translations by simply traveling back in time.
iPad multitaskingiTranslate’s update on the iOS 9 side includes support Slide Over and Split View multitasking features that really improve the experience and workflow for users.
With Slide Over, iTranslate can run in an overlay on the right side of your screen for quick translation lookups. Just swipe from the right side of the screen to bring iTranslate into Slide Over view. Slide Over works on any iPad that supports iOS 9.
The app can also run side-by-side with another app in iOS 9’s Split Screen view. Keep in mind that Split Screen multitasking is only available on the iPad Air 2, iPad mini 4 and iPad Pro.
For instance, you can run apps like Mail/Safari and iTranslate side-by-side and quickly look up a word or translate a sentence while you’re reading your email or browsing the web. This is perfect for research or when working on a document in another language.
Translations in Spotlight SearchSupport for Spotlight Search is another great productivity boost in the latest version of iTranslate. iOS 9 allows apps to optionally expose their content to the operating system for search within the Spotlight interface.
With Spotlight support in Translate, you can now look up your recent translations by pulling down on any Home screen to bring up the Spotlight Search interface. Simply start typing and iTranslate will instantly show you recent translations right in Spotlight.
Full tutorial: How to prevent Spotlight from searching certain apps on iOS 9
“Our vision for iTranslate is to always solve your translation problem as fast as possible, so we actually don’t want to keep you in our App, but get you out as quickly as possible,” says Alexander Marktl, CEO of iTranslate.
And if you add iTranslate as a Today widget to the Notification Center, you will be able to translate text copied from any app without even opening iTranslate. Topping it all off is a nice keyboard extension for accessing the capabilities of iTranslate in all your fav apps.
Other iTranslate tidbits include translation history, saving a translation for later offline access, romanization, a bunch of different dialects for male and female voices, speech rate controls and much more.
Summing up“Just start speaking and we recognize your voice, transform it into text and translate it into another language,” developers write.
With all of the aforementioned features for both iOS 9 and watchOS 2, little wonder that Jeff Williams, Apple’s senior vice president of Operations, called iTranslate “One of my personal favorites” at the September 2023 ‘Hey Siri’ keynote presentation.
To me, iTranslate is the closest thing yet to the killer Apple Watch app.
To be perfectly honest, the app isn’t without its pitfalls. My main quibble is longer-than-expected loading times that I sincerely hope will be fixed with an update. That being said, I can’t shake off the feeling that native applications like iTranslate are held back by the underperforming Apple Watch hardware.
Sadly, that’s not something fixable with a simple firmware update.
AvailabilityThe iTranslate 9.0 update is available free to existing users. The 43.3-megabyte download requires an iPhone, iPod touch or iPad with iOS 9.0 or later.
As mentioned, iTranslate supports more than 90 languages for instant translations. Split View requires an iPad Air 2 or iPad Pro running iOS 9 or later while Slide Over works with any iPad model supported by iOS 9.
The app’s interface is localized in English, Arabic, Bokmål, Norwegian, Danish, Dutch, Finnish, French, German, Greek, Indonesian, Italian, Japanese, Korean, Malay, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese and Turkish.
iTranslate is free to download in the App Store.
What Is The Best Chat Gpt App For Iphone?
Are you searching for the ultimate ChatGPT app for your iPhone? Search no more! In this article, we will delve into a selection of highly acclaimed ChatGPT apps designed specifically for iPhone users. These exceptional apps leverage the remarkable capabilities of artificial intelligence to offer you an immersive and captivating chatbot encounter. Let’s delve What is the Best Chat GPT App for iPhone.
See More : What Is the Best Chat GPT App for Android?
KnowItAll AI Chatbot is the ultimate AI Chat assistant that brings convenience and efficiency right to your fingertips. With the free AI Chatbot app available for download on iPhone, you can harness the power of KnowItAll to simplify your life and save valuable time. By simply typing in your command or question into the chat, KnowItAll will handle the task for you.
App Store link: KnowItAll AppStore link download
If you’re a frequent WhatsApp user, AI Buddy is the perfect ChatGPT app for you. Powered by GPT-3, AI Buddy lets you chat with the AI bot discreetly within the WhatsApp platform. You can ask any question your heart desires, and the AI bot will provide insightful and helpful responses. This integration with WhatsApp ensures seamless communication, allowing you to conveniently interact with the AI bot.
ChatBot AI Chat is an AI-based chat app that functions similarly to ChatGPT. It enables you to have free-flowing conversations with the AI assistant straight from your iPhone. Whether you need assistance with a specific topic or want to engage in casual banter, ChatBot AI Chat has got you covered. Moreover, the AI assistant is capable of helping you with tasks such as composing essays, songs, poems, and more.
Considered as one of the best ChatGPT apps available, Chat AI Chatbot Assistant Plus brings the power of a state-of-the-art chatbot to your iPhone. This app offers an extensive range of templates for various purposes, including essays, CVs, cover letters, SEO content, and blog posts. With Chat AI Chatbot Assistant Plus, you can benefit from the versatility of a chatbot while also having access to useful templates for your writing needs.
Also Read : How to use ChatGPT on iPhone/iOS
While there is no official ChatGPT app for iOS or Android devices, several third-party apps have been developed using ChatGPT technology. These apps utilize the power of ChatGPT and offer unique features and functionalities. While considering third-party apps, make sure to check user reviews and ratings to find the best option that suits your needs.
Q1: Are these ChatGPT apps available for Android devices?
As of now, the focus of this article is on ChatGPT apps for iPhone. However, many developers create apps for both iOS and Android platforms. You can explore the respective app stores to find ChatGPT apps compatible with your Android device.
Q2: Can I use ChatGPT apps to learn new languages?
Yes, ChatGPT apps can be a helpful tool for language learning. You can practice conversational skills, ask for translations, or receive assistance with grammar and vocabulary. ChatGPT apps provide an interactive and engaging platform to enhance your language learning journey.
Q3: Are these ChatGPT apps free to use?
Most ChatGPT apps offer free access to their basic features. However, some apps may have premium subscriptions or in-app purchases to unlock additional functionalities. It’s recommended to check the app details for any associated costs or subscription options.
Q4: Can I customize the responses of ChatGPT apps?
While some ChatGPT apps offer limited customization options, the ability to fully customize the responses might vary across different apps. You can explore the settings or preferences within each app to determine the extent of customization available.
Q5: Are ChatGPT apps safe to use?
ChatGPT apps are designed to provide a safe and enjoyable user experience. Developers implement measures to ensure user privacy and data protection. However, it’s always essential to review the app’s privacy policy and understand how your data is handled before using any ChatGPT app.
Q6: Can ChatGPT apps be used for business purposes?
Certainly! ChatGPT apps can be valuable for various business purposes, such as customer support, lead generation, or content creation. With their conversational abilities, these apps can assist in engaging with customers and providing personalized experiences.
In conclusion, if you’re looking for the best ChatGPT app for your iPhone, you have several fantastic options available. Genie – AI Chatbot, AI Buddy, ChatBot AI Chat, Chat AI Chatbot Assistant Plus, and AI Chat are among the highest-rated apps that bring the power of ChatGPT to your fingertips. Remember to explore the features, ratings, and reviews of each app to determine the best fit for your needs. With these ChatGPT apps, you can engage in interactive conversations, seek assistance, and even get help with your writing tasks. Embrace the power of AI chatbots and enhance your iPhone experience today!
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Cash App Vs Venmo: Which Is The Best Money App For Your Needs?
Edgar Cervantes / Android Authority
Are you looking to find the best peer-to-peer money transfer app? Cash App and Venmo are two of the most popular ones, thanks to their ease of use, easy set-ups, and much more casual nature. Which is the best option, though? In this Cash App vs Venmo comparison, we’ll go over each platform’s features, fees, business offerings, and more. Let’s get right to the money.
Before digging deeper, let’s look at some of the base differences between Cash App vs Venmo.
Venmo offers a social aspect, in which you can choose to share who you’re sending money to, and how much. This can include fun text, emojis, and more. Cash App is more private.
Both Cash App and Venmo can offer passthrough FDIC insurance if you use your account a certain way. Most basic users will not benefit from this, though. It’s not recommended to hold money in either app for long periods unless you know you’re getting FDIC insurance.
You can use Cash App and Venmo to buy certain cryptocurrencies. Additionally, Cash App offers stock investing, which Venmo lacks.
Cash App and Venmo offer other financial features like debit cards, check cashing, offers, tax documentation, and more. There are some key differences between them, though.
Business accounts available for both platforms.
Fees are also slightly different.
Keep reading to know more about Cash App vs Venmo and how they differ from each other.
Pros:
Simpler interface
More private
More comprehensive banking features
You can invest in stocks
FDIC insurance available for Cash Card users
Cons:
More fees
Only Bitcoin available for crypto purchases
Venmo pros and cons
Pros:
More fun and social
More crypto options available
Credit card available
FDIC insurance available for direct deposit and check cashing users
Cons:
The app is a bit more confusing
Banking features are more limited
General usage BankingThere are major differences in how Cash App vs Venmo handle banking features. Neither are really banks, but you get some banking features thanks to their partner banks.
Cash App partners with Sutton Bank and Lincoln Savings Bank for different purposes. They provide a routing and account number, as well as direct deposit, ACH payments, check deposits, and pretty much everything a typical bank account offers. You even get FDIC passthrough insurance as long as you sign up for a Cash Card or are a sponsor of a sponsored account. In Cash App’s case, FDIC insurance covers up to $250,000.
Cash App and Venmo offer passthrough FDIC insurance, but only for some users.
Venmo, on the other hand, works with Wells Fargo Bank and The Bancorp Bank. It also provides a routing and account number, but it can only be used for direct deposit. So far, this account can’t be used for ACH payments and other common banking uses. The good news is you also get passthrough FDIC insurance up to $250,000 as long as you have direct deposit or deposit the money through a check.
Investing
Edgar Cervantes / Android Authority
There is a clear winner in the Cash App vs Venmo battle, at least when it comes to investing. Cash App makes it possible to invest in stocks, for starters. Additionally, you can use the application to buy Bitcoin. There’s also a savings feature, but it doesn’t do much other than separate the money you want to set aside. It doesn’t generate yields or provide any extra benefits.
Venmo offers no stocks or savings. It does, however, allow you to buy crypto. And it happens to offer more options than just Bitcoin. You can also use Venmo to purchase Ethereum, Litecoin, and Bitcoin Cash. Though, arguably, most people only really care for Bitcoin and Ethereum, anyways. Regardless, it’s nice to see more options.
Other featuresThere are some other minor differences regarding what you can and can’t do with Cash App vs Venmo. For example, Cash App allows depositing paper money through a retailer, while Venmo relies solely on the app. You can withdraw money from both at an ATM, though, given you have the debit card for your service of choice.
One cool thing about Venmo is that it offers a credit card, which may be a pretty nice one, depending on where your credit stands. It has no annual fee and automatically bases cashback percentages on your spending. You will get 3% on your top spending category, 2% on the second, and 1% on everything else. Cash App offers no credit card, but some people can get loans. We have a complete guide on borrowing money from Cash App for all the details.
Paper money deposit: $1 (can be up t $5, depending on the merchant)
Instant transfer: 0.5% to 1.75% ($0.25 minimum)
Out-of-network ATM withdrawal: $2.50
In-network ATM withdrawal: $2.50 (waived for 30 days after each direct deposit of at least $300)
Send from credit card: 3%
Stock selling TAF fees: $0.000145 per share sold, rounded up to the nearest penny and no greater than $7.27
Stock selling SEC fee: $8.00 per million dollars of covered sales
Bitcoin fees: Amount varies by amount. It’s about 2.25% for purchasing $100 worth of Bitcoin, as of the time of this writing.
Venmo fees:
Instant transfer: 1.75% ($0.25 minimum, $25 maximum)
Out-of-network ATM withdrawal: $2.50
Send from credit card: 3%
Crypto fees: Amount varies by amount. It’s about 2.5% for purchasing $100 worth of Bitcoin, as of the time of this writing.
You should also look at our dedicated posts on Cash App limits and Venmo limits.
Cash App vs Venmo: Fraud protection
While both Cash App and Venmo will try to help you with fraud, scams, and other internet dangers, they aren’t commonly the best at securing your money once you’ve been scammed.
Both are encrypted, offer two-factor authentication for signing in from a new device, and can add a layer of security for entering the app, such as a PIN. Additionally, both will try to detect and block fraudulent activities from happening. Additionally, both claim to have protection against unauthorized transactions, but your mileage may vary. While many can attest to its validity, plenty of reports online claim disputes can get nowhere.
That said, Venmo offers fraud protection for authorized transactions, but this is only for business payments. For example, you can dispute transactions if you purchased something through Cash App and never got the product.
You need to be very careful with Cash App and Venmo transfers, as you may not be able to get your money back.
All that said, you still need to be very careful about using Cash App and Venmo. Neither can guarantee that you will get your money back if you’ve been scammed. This is mainly because scammers try to lure you to send them money. These are peer-to-peer transactions, and if you willingly send anyone money, it’s on you. Of course, you can always try customer support, as well as the authorities.
Ideally, you want to avoid using your balance to pay for things. This is because most credit cards and debit cards will offer stronger protection. You can then make any claims through your credit or debit card provider, instead of Cash App or Venmo.
Cash App vs Venmo: Business features
Lily Katz / Android Authority
Because payment services like Cash App and Venmo are so popular, they’ve also become great tools for businesses. Both offer business accounts, which can facilitate transactions for goods and services, as well as offer help with tax-filing documentation.
In the case of Venmo, businesses also get the added benefit of getting purchase protection for all sales, as well as for unauthorized transactions.
Cash App and Venmo will provide a 1099-K form each year, summarizing all transactions for easy tax filing.
By the way, fees are different too. Cash for Business will automatically deduct a 2.75% fee for all payments received. They will, however, remove Cash Out Instant Deposit fees. Meanwhile, Venmo business accounts will pay a 1.9% fee plus $0.10 for all incoming payments. This percentage is raised to 2.29% plus $0.10 per transaction if you use contactless payments.
In either case, business accounts aren’t really meant to provide more features. Some may actually see it as a downgrade, due to the higher fees. The idea is mainly to keep personal and business expenses separate.
Cash App vs Venmo: Which payment service is right for you?
Ideally, you want to use a mixture of Cash App and Venmo, as they offer some benefits over the other. Cash App is better as a serious financial app. It’s more private, and even provides more serious tools. It can be a more reliable replacement to an actual bank account, as you get a real bank account with the app, bundled with FDIC insurance, ACH payments, and more. Additionally, you can use it for investing in stocks, as well as crypto.
FAQs
There are a few ways to transfer money between Cash App and Venmo. The first one is by linking a common bank account to both. You can then send money from either account to your bank, then to the other app.
Also, because Cash App can work like a bank account, you can add it to Venmo as one. It’s then possible to add money to Venmo using your Cash App bank account as a payment. Sadly, the same doesn’t work the other way around.
Additionally, you can connect the Cash Card as a payment method in Venmo. Many also claim to be able to add the Venmo card as a payment method in Cash App.
Cash App has partnered with two banks. These are Sutton Bank and Lincoln Savings Bank.
Venmo has partnered with two banks. These are Wells Fargo Bank and The Bancorp Bank.
Venmo is free to sign up for and keep an account with. That said, there are some fees attached to a few specific actions. We have a dedicated post with all the Venmo fees detailed.
There is a way to get loans from Cash App, but these are currently not available for all users. There are some ways to increase the chances of getting the feature. Take a look at our guide on how to borrow money from Cash App for more details.
There is no direct way to send money from PayPal to Cash App or Venmo. This is pretty odd, especially in Venmo’s case, because PayPal owns Venmo. The most straightforward way to do this is to send your money from PayPal to your bank, then to either Cash App or Venmo.
Katapult: Creating Inclusive Shopping Experiences For The Nonprime Consumer
Financial technology is now a buzzword in the business market. Over the years, financial technology has evolved in significant ways by leading the transformation of companies towards a customer-centric business. The disruptive trend has utilized innovation, inventive cultures, access to data, and progressed analysis to change the financial ecosystem within the past decade.
A Journey to the Heart of Financial InclusionKatapult was founded with a core mission to provide financial inclusion. They believe people are more than their credit score, and the nonprime consumer deserves the same access to high-quality products as the prime consumer. Since its inception in 2014, Katapult has strived to partner with quality retailers who align with its mission to bring more financial access to consumers that do not qualify for traditional financing. As a result, Katapult empowers retailers to reach an entirely new consumer base that conventional lenders and the BNPL space ignore, allowing them to increase transactions and create an inclusive customer experience that drives consumer loyalty.
A Distinguished Executive and Thought LeaderOrlando Zayas, CEO of Katapult, is a distinguished executive and thought leader in the fintech and eCommerce space. Orlando’s thought leadership and visionary growth strategies are frequently featured in Business Insider, Bloomberg, Forbes, and many more publications. Orlando joined Katapult in 2023, playing a pivotal role in contributing to the growth of the company’s revenue from $17M in 2023 to $247M in 2023. In addition, he recently led the company through its public debut in June.
Making a Soaring Impact on Consumer-Centric ServicesCurrently, 30% of the US population is considered nonprime consumers, which means they do not have access to traditional financing options. For example, if your refrigerator breaks, you need to replace it immediately because it is a necessity. However, a larger ticket item, like a refrigerator, requires financing options to pay overtime for many consumers. Suppose you do not qualify for traditional financing due to bad credit or no credit. In that case, you can apply for a lease-purchase option with Katapult and then choose from its quality retailers to shop, meaning you can replace your refrigerator right away and spread your lease payments over time. In addition, Katapult provides customized payment options that best fit your budget. Katapult’s approach to treating consumers with respect and dignity has resulted in a return customer rate of over 40 percent. For retailers, Katapult provides an easy solution to create more inclusive shopping experiences and reach more consumers. The nonprime consumer wants to shop and has money to spend; implementing payment options that cater to the nonprime consumer provides retailers with an easy revenue growth strategy. In addition, Katapultunderstands the nonprime consumer better than anyone and provides retailers with the tools and support needed to market to and communicate with this consumer base.
Innovation Through Strategic PartnershipsKatapult partnered with Affirm as a waterfall payment option, meaning when a consumer is declined for financing through Affirm, the application is automatically sent to Katapult for consideration. For retail partners, this provides another payment option at checkout, helping them service more customers and decrease the number of carts abandoned due to prime declines. Talking about the impact of Fintech, Orlando says, “Today, Fintech is one of the most significant developing spaces, and the innovation in the market reaches new levels almost daily. For the retail and eCommerce space, our fintech solution increases a retailer’s competitive edge, empowers consumers, and democratizes access to financial services.”
A Glimpse at the Future Data-Driven MarketplaceFrom Orlando’s perspective, Katapult will continue to focus on the underserved nonprime consumers. “There are many opportunities for new offerings, partnerships, and an expansion of access to the growing number of online and omnichannel retail activities,” says Orlando. “Consumers are showing their willingness to adopt these new technologies and their preference for new ways to interact and pay, but they want great experiences, trusted partners, and transparency.” In summary, this creates significant opportunities for merchants relying on traditional programs to embrace the digital and data-driven approach and grow their marketplace. “There is a massive market opportunity that continues to expand with the adoption of digital transaction types. From an industry standpoint, there is a rising wave of focus and adoption of e-commerce, POS financing, and digital servicing strategies that are garnering more attention,” concludes Orlando
Impressive Recognition and Accolades
Katapult was named as one of the Best Fintech Startups in NYC to watch in 2023
Katapult has achieved a 4.4-star rating out of 5 stars on TrustPilot with over 15K reviews.
Katapult became a publicly-traded company in June of 2023.
Financial technology is now a buzzword in the business market. Over the years, financial technology has evolved in significant ways by leading the transformation of companies towards a customer-centric business. The disruptive trend has utilized innovation, inventive cultures, access to data, and progressed analysis to change the financial ecosystem within the past decade. Katapult is one such eCommerce-focused financial technology company that serves nonprime consumers. Katapult partners with retailers like Wayfair and Lenovo to provide a lease-purchase solution so that nonprime consumers have the same buying power as prime consumers. In an interview with Analytics Insight, Orlando Zayas, CEO of Katapult, explains how the company has impacted the eCommerce and fintech sectors for consumers and retailers.Katapult was founded with a core mission to provide financial inclusion. They believe people are more than their credit score, and the nonprime consumer deserves the same access to high-quality products as the prime consumer. Since its inception in 2014, Katapult has strived to partner with quality retailers who align with its mission to bring more financial access to consumers that do not qualify for traditional financing. As a result, Katapult empowers retailers to reach an entirely new consumer base that conventional lenders and the BNPL space ignore, allowing them to increase transactions and create an inclusive customer experience that drives consumer loyalty.Orlando Zayas, CEO of Katapult, is a distinguished executive and thought leader in the fintech and eCommerce space. Orlando’s thought leadership and visionary growth strategies are frequently featured in Business Insider, Bloomberg, Forbes, and many more publications. Orlando joined Katapult in 2023, playing a pivotal role in contributing to the growth of the company’s revenue from $17M in 2023 to $247M in 2023. In addition, he recently led the company through its public debut in June.Currently, 30% of the US population is considered nonprime consumers, which means they do not have access to traditional financing options. For example, if your refrigerator breaks, you need to replace it immediately because it is a necessity. However, a larger ticket item, like a refrigerator, requires financing options to pay overtime for many consumers. Suppose you do not qualify for traditional financing due to bad credit or no credit. In that case, you can apply for a lease-purchase option with Katapult and then choose from its quality retailers to shop, meaning you can replace your refrigerator right away and spread your lease payments over time. In addition, Katapult provides customized payment options that best fit your budget. Katapult’s approach to treating consumers with respect and dignity has resulted in a return customer rate of over 40 percent. For retailers, Katapult provides an easy solution to create more inclusive shopping experiences and reach more consumers. The nonprime consumer wants to shop and has money to spend; implementing payment options that cater to the nonprime consumer provides retailers with an easy revenue growth strategy. In addition, Katapultunderstands the nonprime consumer better than anyone and provides retailers with the tools and support needed to market to and communicate with this consumer base.Katapult partnered with Affirm as a waterfall payment option, meaning when a consumer is declined for financing through Affirm, the application is automatically sent to Katapult for consideration. For retail partners, this provides another payment option at checkout, helping them service more customers and decrease the number of carts abandoned due to prime declines. Talking about the impact of Fintech, Orlando says, “Today, Fintech is one of the most significant developing spaces, and the innovation in the market reaches new levels almost daily. For the retail and eCommerce space, our fintech solution increases a retailer’s competitive edge, empowers consumers, and democratizes access to financial services.”From Orlando’s perspective, Katapult will continue to focus on the underserved nonprime consumers. “There are many opportunities for new offerings, partnerships, and an expansion of access to the growing number of online and omnichannel retail activities,” says Orlando. “Consumers are showing their willingness to adopt these new technologies and their preference for new ways to interact and pay, but they want great experiences, trusted partners, and transparency.” In summary, this creates significant opportunities for merchants relying on traditional programs to embrace the digital and data-driven approach and grow their marketplace. “There is a massive market opportunity that continues to expand with the adoption of digital transaction types. From an industry standpoint, there is a rising wave of focus and adoption of e-commerce, POS financing, and digital servicing strategies that are garnering more attention,” concludes Orlando
‘Hdr’ Is The Most Confusing Term In Consumer Tech Right Now
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How much is that HDR label worth when upgrading to a new TV? Sony
By now, you’re rightfully wary of buzzwords when buying something new. It only takes one bad experience with pricy car undercoating to sour a person. Right now, the biggest buzzword in consumer tech is HDR (short for high-dynamic range), and while it’s certainly not snake oil, it can be confusing, as it can be applied differently to devices like TVs, computer monitors, cameras, and even smartphones. Here’s what you need to know next time you hear those three letters together.
What is dynamic range anyway?Dynamic range can be applied to both audio and video products, but we’re going to be talking about the visual aspect here as it applies to cameras and televisions. In that regard, it’s a way to compare the brightest whites to the darkest blacks in a camera or a display. Higher is typically better, but it’s not always as simple as it seems. It’s the difference between the two ends of the spectrum that’s important.
This simulation of HDR vs. non-HDR playback comes from Dolby. The difference isn’t always as pronounced. Dolby
TelevisionsHDR capability is a key selling point for TVs right now, but it’s not easily quantifiable in terms of a number or stat on a spec sheet. You won’t necessarily buy one TV because it has “more HDR” than another and just because a TV is equipped with it, doesn’t necessarily mean it’s going to look hands-down better than one without it. TV brightness is measured in a unit called nits. An HDR set may have a top brightness of 1,000 nits, with a dark black measurement somewhere around .5 nits. Non-HDR displays would have a smaller disparity between the numbers.
On its face, HDR says that a TV—or any other display—can display content compliant with one or more of the current HDR platforms. The two most common HDR protocols right now are HDR10, which is an open platform, and Dolby Vision, which is proprietary. Look for these if you want an HDR set. Samsung has also rolled out the HDR10+ platform, which builds upon the standard HDR10 model.
Right now, the iTunes store is one of the best sources of HDR content, but you’ll need a $180 Apple TV 4K to play it on your screen. Apple
What difference does HDR make in TVs?HDR-capable sets promise more picture detail by retaining image information in areas that would be blown out or lost to shadows on a typical display. You’ll probably notice whiter whites, and deeper blacks, but it varies quite a bit. For instance, an OLED TV will likely have much deeper blacks than a typical LED backlit TV by its sheer nature, even if both TVs can play back HDR content.
What’s the deal with HDR content?HDR content has the extra image data necessary to differentiate itself from typical HD, or even normal 4K content. Netflix currently offers a rapidly-expanding collection of HDR titles, and the iTunes store is currently the best place to get new releases, assuming, of course, you’re willing to pony up the $180 for an Apple TV 4K you need to play them. Other compatible players include the $70 Amazon Fire TV, the $99 Roku Ultra, and the upcoming Xbox One X.
Is HDR worth paying extra for?Right now, HDR makes a bigger difference in most cases than simply upgrading to a 4K display. If you’re buying a new TV right now, it’s worth it to consider an HDR set because the amount of compatible content is only going to rise, at least for the foreseeable future. It’s even more worth it if you’re moving up to a high-end TV like the Sony or Samsung OLED models.
Cameras like the Sony A7r Mark III boast about their dynamic range compared to their competition. Sony
What about cameras?In the camera world, HDR has a very different meaning than it does in the TV space. Every digital camera sensor has an effective dynamic range that dictates what it can capture. The camera can only handle so much disparity between light and dark, which is why the windows get blown out when you take a picture in a dark room, or a person’s face looks dark when you try to take their photo in front of a bright blue sky. This has been true since the days of film photography.
High-dynamic range in the photo world typically refers to a technique in which a camera takes several pictures with different exposures, then combines that image data into one photo with the shadows and highlights compressed to fit. This is now standard operating procedure for most major smartphone cameras. Sometimes it makes photos look more like you see them with your eyes, which have a huge dynamic range, and sometimes it makes the scene look like a cartoon or a video game.
Typical cameras that take one picture at a time will often brag about their dynamic range using a unit of measure called stops, which are often used to talk about exposure in photography. The new Sony A7r Mark III, for instance, brags about its 15-stop dynamic range, compared to a typical DSLR which hovers around the 13-stop range.
Does it matter?While a camera’s dynamic range is important to consider, it’s worth noting that most modern, standalone cameras are well over 12-stops, which should cover most of what the average user requires. Many cameras like the Sony models also have built-in HDR function if you want to combine more than one photo.
If you’re curious about the dynamic range of your own camera, you can check out the independent measurements done by DXO.
The Sony Xperia XZ phone has both an HDR screen and camera, both of which have different meanings. Sony
What about smartphones?Mobile devices are the perfect storm of HDR marketing speak. Right now, the mobile display market is a mess in terms of HDR, with different manufacturers opting for varying standards, and content providers like YouTube just starting to offer mobile HDR content. The upcoming iPhone X will have an HDR capable screen, which will be the most high-profile test on mobile yet. One of the first tests came in the form of the Samsung Galaxy Note 7, but then too many of those threatened to explode so they were all recalled.
When it comes to smartphone cameras, the actual dynamic range of their sensors doesn’t change much from model to model, but each company has its own technique for creating HDR photos. Google takes up to 10 pictures every time you push the shutter button on the Pixel 2, while Apple takes fewer pictures with greater differentiation to maintain image data. If someone tries to sell you on a phone because of its “HDR camera,” know that you get that from just about all the big players at this point.
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