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The game of search has evolved into something far beyond just optimizing your site for Google alone.

Digital marketers are pressured to deliver results and are often conflicted about which marketing channels to prioritize or add into the mix.

We had a chance to catch up with the man behind the SEO YouTube channel that welcomes you with “knowledge bombs that will make you money” – to get his take on the latest SEO trends, digital marketing tools worth checking out, and agency life.

Read on and glean new insight as he shares bits of hard-earned wisdom from his 20 years of experience in the SEO industry.

Past And Future SEO Trends

Being in the SEO business for two decades, how much has the SEO landscape changed since you first became interested?

Craig Campbell: “While it has changed a lot in some ways, we still have the core fundamentals of content and links being massively important: the same way they were at the very start of my journey in this industry.

Sure, things have evolved a great deal, and the quality of content, the relevance of links, and a lot of other nuances are in place. But the basics are still very similar.

What I do love is that these days, the learning curve is a lot easier, and we have clever people all over the world creating amazing tools to help us with competitor analysis and much more.

Whereas back then, it was a lot of trial and error, embracing the changes and utilizing the tools to make the job a lot easier has helped a lot over recent years.

But I think, for me, learning how to do it the hard way, using my own brain and common sense, and not having everything handed to me on a plate … it really did help me learn.

It took longer, but I won’t lie – it was a lot of fun, too. So these days, I find SEO a lot easier as I once had to do it the hard way.”

What do you know about SEO now that you wish you’d known when you first started?

CC: “I’ve been asked this a lot. I’ve enjoyed the whole journey. And I’ve made countless mistakes, but they have gotten me to where I am today. However, one thing I struggled with at the start was building SOPs and training my internal team to do the tasks I wanted to do.

For many years, I struggled to do this properly, and it massively hampered my ability to scale and contributed a lot of unnecessary stress to my life. So, learning to delegate and building SOPs [standard operating procedures] much sooner would have been good.

Other things, like trying and testing for myself and trying to read between the lines when I watch a talk or presentation, are things I wish I had done. I was a little naive back in the day and used to take things at face value and would simply add some of what other people had said without doing my own testing.

Like many others at the start of their careers, I didn’t know how good I was, but there becomes this part of the journey where you undervalue yourself or allow your prices to be driven down, and before you know it, you have a whole heap of clients who are paying you very little and wasting all of your time, energy, and resources.

Where do you expect the SEO industry is heading in the next three years?

CC: “This is a question that is really difficult to answer; I’ve seen and heard people say things over the years like ‘voice search‘ is the next big thing, and ‘let’s all double down on that.’

We have seen people talk about ‘AMP‘ and many other things, including AI content and how we will replace content writers with AI. I don’t think a lot of these things have worked out too well.

And without being a specialist in technology and how all of these things are being developed, I don’t see any major dramatic changes over the coming years.

It’s clear as day that Google is trying to force the organic search positions further down. However, organic traffic still converts really well.

But 20 years into the industry, I still see many websites and SEOs still not doing the basics properly. So, I think people need to level up on their processes and SOPs and how they see their website and start to treat them as a real business. I think that’s where people will see gains over the next few years.

Nothing massively new in terms of major changes to the industry; we do evolve, Google does bring updates out, and of course, those cutting corners or not doing the basics right eventually get penalized in some way, shape, or form.”

Marketing Tools And Channels To Drive Traffic

Is there one SEO tool, in particular, that you’d recommend for local businesses?

CC: “One tool, for local, is really hard. I use a number of tools for different elements of local, like Local Falcon, for checking out my Google Business Profile’s ranking positions.

I really do think even now, many small businesses don’t realize how much traffic comes from those map positions.

How about a particular marketing channel that can be beneficial for driving organic traffic?

CC: “This is something I’m often missing out on. Platforms, such as Reddit and Pinterest, are ones I hear people getting amazing traffic from, but I’ve yet to dive into them properly.

I recently bought a Pinterest course to try and work out what people are doing on there to get all this traffic. But over the years, I have built up a good email list, always capturing people’s data – a very old-school way of marketing, but email marketing works really well even now.

Social media, in general – Facebook, LinkedIn, Twitter, Instagram, and TikTok – are the ones I’m on.

Now, it has been reported that TikTok gets more traffic than Google itself. Not sure how accurate that statement is, but what I do know is that there are a ton of people on that platform, and it would be stupid to ignore it due to the sheer volume of people on there.

As an SEO, I’m always looking at ways to drive good traffic to my website, whether that be paid, social, emails, or retargeting via pixels. I think you need to try and grab what you can out there. You don’t want to focus on one way of getting traffic.

YouTube, over the last few years, has been an amazing platform for me personally. When COVID hit, I took the opportunity to do a lot more video content, and that has worked very well in my favor.”

Taking The Leap To Build A Personal Brand

What should a digital marketer know about being in an SEO agency from Day 1?

CC: “I think they should learn as much as they can from agency life, see it as their apprenticeship, and learn as much as they can on the processes, reporting, how to retain clients, and all of the amazing stuff that agencies do very well.

But they should also know that there is a lot of fluff on the agency side and a lot of client deliverables that don’t always mean they are good from an SEO perspective.

I’m not saying every agency does all the fluff or offers substandard work. But I do see a lot of people who come out of agencies and believe in all the fluff that they are trained to speak to clients about.

So, I think, in general, they should know that playing the actual SEO game against what we tell clients is very often a different game. So, they should know the difference, which will stand them in good stead when they leave agency life.

I have a very good friend whom I’ve watched grow in recent years. Ryan Darani worked for a big digital agency, and for sure, he learned some amazing things there, which still work very well in his favor (mainly from an audit, reporting, and technical perspective).

However, there were areas of weakness and some bad agency mindset that had to be ironed out now that he is a freelancer. He has adapted very well and is doing amazing for someone who went out on his own just two years ago.

But overall, grab all you can from agency life, particularly those SOP processes, reporting – all the technical stuff you can, as this is often something many people who haven’t experienced agency life fall short on.”

What’s been your greatest digital marketing achievement to date?

CC: “The best achievement, other than some of the website flips and money gains I’ve made on certain projects – which, of course, no one really cares about – would be making the transition from unknown agency owner into becoming a personal brand.

A lot of people think that it is an easy task. The reality is, speaking at conferences, being on video, and offering value upfront is a lot of hard work. Not just traveling to conferences but speaking in front of an audience took me outside my comfort zone.

Being sat on YouTube, doing podcasts, and all of the other stuff was something I had never done before; and even in my school days, I hated speaking in front of an audience.

Watching many others build up personal brands while I was building my agency was great to watch, and I always had a [voice] inside me saying, ‘You can do this! Why don’t you go and do it? Why let anyone else get up there and get the exposure?’

You have to believe in yourself and make sure that you get yourself up there. While many folks will not want to do that because they are shy, an introvert, or whatever, when speaking to other speakers, they all have similar fears or get nervous before speaking.

And I, for sure, had serious nerves at the start of my speaking career, and it was amazing to push through and overcome those fears, and that was a massive achievement for me.”

Key To SEO And Career Growth

Can you share any SEO growth hack that always works for you?

CC: “For many years, I’ve always seen traffic work very well when sent to a video, blog post, page, or whatever. Even if we take LinkedIn, for example.

When Google sees something that is widely engaged, it ranks it well. The same goes for any social media platform when you want a post to go viral.

So, tip 1: Offer value upfront. Don’t put out bland, boring content; people will simply not engage. Try and offer some value upfront.

This kickstarts the post, article, or whatever you are trying to put out there, but you must utilize your own audience first and use a sequence of events to get traffic onto your articles, which in turn, if done well, should give you the lift you need to make the post viral to some degree.”

CC: “I see so many people early in their careers or when they launch a start-up analyze every single small detail before taking action. I’d highly recommend simply taking action. Why over-analyze things? Keep it simple and use common sense.

A bit of effort never goes far wrong in this industry, and it is always good to learn from mistakes you make anyway. Just start taking action.

I’ve made more mistakes than most, but as long as I learn from them, then it’s always a good thing.

You will never ever hit your goals straight off the bat; whether it’s your SEO career or a project you’re working on, things can be tweaked as you go. No one in this game knows 100% of what they are doing, so don’t be fooled by anyone suggesting that they do.

Read between the lines and never be scared to test and add your own mix to things.”

Check out this SEJ Show episode with Loren Baker, where Campbell shared his insights on domain leasing, link-building best practices, and a lot more.

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Featured Image: Courtesy of Craig Campbell/SEO Glasgow

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Evernote Ceo Phil Libin Talks Evernote Business

Evernote Business features notebooks that are shared across a company.

Most of Evernote’s 45 million users already put the app to work at work. Now Evernote is tailoring its service to small and midsize companies with the launch of Evernote Business for Mac, Windows, iOS and Android.

The new tool lets users share information within a company or with clients, while IT controls permissions. You can join Evernote Business with your existing personal account, which remains invisible to the company, and you keep your own data if you leave at any time.

Evernote CEO Phil Libin doesn’t see Evernote as a competitor to productivity suites like Google Apps. Instead, his service fills a “universal human need.” He explained last week ahead of the launch.

Evernote CEO Phil Libin

PCWorld: What’s the number one most requested feature?

Libin: Two-thirds of users are using Evernote at work. The vast majority, about 85 percent, brought it into the workplace themselves. Only about 15 percent are using Evernote because their IT department set them up with Evernote. The number one thing they’ve asked for is much better collaboration and sharing capabilities so they can use Evernote with their teammates, and that’s what we’ve focused on.

PCWorld: At the latest Evernote Trunk Conference you were dreaming big, in terms of one day having 1 billion users. Some people have called that crazy. How is that possible?

Libin: The billion user goal is totally realistic, and I could be crazy. Our goal is to make Evernote the external brain for everyone. The goal of Evernote is to make you smarter. I think everyone needs it. It’s a universal human need.

Our goal is to build a 100-year startup. We’re about four and a half years into that, four and a half percent done.

PCWorld: In a way Evernote is a database and it can go in pretty much any direction–CRM, or a basic word processing tool, or even Google Apps. Are there any directions you’d like to go in beyond the basic use of Evernote as a repository of information?

Libin: We do have a specific idea of where Evernote needs to get to. I wouldn’t describe Evernote as a database as I wouldn’t describe my brain as a database. When you capture something (in Evernote) you can capture it in any format on any device anywhere in the world. Then what? How do you make it useful? How do you find it? How do you have that information on the tip of your tongue and not be overwhelmed by it?

It’s really the capture and discovery that’s the heart of Evernote. The storage and synchronization are the plumbing. We do a good job of it but that’s not what’s sexy about Evernote for me.

EW: How would you like to see Evernote do more in terms of helping people discover information that’s already there?

Libin: That’s exactly the point of Evernote Business. As soon as you’re working in a team the big question is, how do you know what your team knows? Evernote Business is not only searching across your personal account but also across related business accounts of your coworkers. I’ve been using it for a couple of months. I’ve never felt more aware of what my company knows.

Let’s say we’re planning an event and I search for a particular location. I’ll find that co-workers have notes about that location in their accounts. I may not have known that a co-worker was just there and took some notes. I can ask them. Or, outside of search, let’s say we’re meeting about where we should have an event and I start taking notes about a particular restaurant. As I’m typing in Evernote on my Mac, I’ll see that someone on my team has notes about that restaurant already.

And then it even works outside of Evernote. We’re releasing new versions of our browser extensions, of our Web Clipper and Clearly. If I do a Google search on that restaurant, then next to public Google results I see my private business results if co-workers have knowledge about this restaurant.

PCWorld: It sounds like discovery and serendipity are key here. What about other more structured ways that Evernote Business can help you run your business better?

Libin: We don’t want to make a distinction between structured, task-driven organizational searching and serendipitous discovery, between left and right brain. Both are important. With Evernote Business one of the things we’re launching is the concept of a business library. An administrator could choose which business notebooks go into the business library. Anything in the business library shows up in search results. Anything that’s a business notebook the company can manage, can assign it to different people, so as people come and go, that information stays with the company.

Over the past few years we’ve had one major obstacle: When you’re using Evernote as a consumer it’s not really useful to you until you’ve put at least a few weeks of work into it. But with Evernote Business, as long as any employees in the company have been using Evernote, it’s immediately useful to you because you have access to all that information. You’re not starting at square one staring at a blank screen.

PCWorld: It sounds almost like taking your company’s shared intranet wherever you go.

Libin: That’s a great example. With an intranet here, an internal wiki, and all that kind of stuff, they suck. Here’s what happens 100 percent of the time: You start out and think, I’m gonna put information there so people can find it. But maintaining the intranet as an individual it does you no good; you’re only doing something to help the company. What’s worse, the information is not only not there, if you haven’t updated it, it’s just wrong. Evernote Business is a much more scalable approach than intranets, which frankly I’ve never seen up to date.

PCWorld: Have people at Evernote been using Evernote Business for a while?

Libin: Everything we build at Evernote we build for us. The target customer looks like us. It’s small and medium sized companies or small and medium size teams at larger companies who are fundamentally knowledge workers, where the productivity of the team is dependent completely on how elegantly employees can access knowledge. It has everything to do with how happy people are. It’s organizations who trust their employees to do the right thing.

PCWorld: How many times do you use Evernote in a given day or hour yourself?

Libin: The average user overall uses Evernote five to seven times a day, about a 15 minute session. I use Evernote a few hundred times a day, basically every few minutes. I take a note, take a picture of something. I’ve got about 10,000 notes in my Evernote account. I’ve met users with 90,000 notes. It’s nice to know I’m not all the way out on the side of the bell curve graph.

PCWorld: If you could get an Evernote implant in your brain, would you?

Watch for Evernote on Google Glass?

Libin: Yeah, I would. It probably goes back to your question about whether I’m crazy. I’m first in line for a neural implant. Before that, though, it’s gonna be the Google Glass stuff, that’s gonna be a real thing next year. I’m really looking forward to that. That doesn’t quite get all the way into your head but it gets close.

PCWorld: No Evernote integration with that?

Libin: We’re definitely hoping to be on it. It’s still not clear what Google’s plans are. I’m a big believer.

PCWorld: What business use do you see for that?

Libin: The next couple of years it’s gonna be just the real early adopters. It’s just a slightly more extreme version of the Evernote Business idea, which is situational awareness. Everything that we do tries to make you smarter by giving you access to information you didn’t know you had exactly when you need it. You don’t have to stop and research; you just kind of know it. And glasses are kind of an extension of that. You can figure out where you are who you’re talking to, what you’re doing, and they can provide information ambiently about it as it’s happening. We try really hard not to be on the cutting edge of sci-fi, though, we’re just making consumer-ready products.

PCWorld: What other tools does your staff use?

Libin: We don’t have a lot of requirements, we pretty much let people use the tools they use. We’re on Gmail and use a lot of Google stuff, calendaring. We give people a choice of phones, most are iPhone and Android, some have Windows phones. I use Excel a lot. I haven’t opened Microsoft Word in years. I’ll just write in Evernote.

PCWorld: You’re doing other interesting things–you eliminated desk phones, you have a big video wall where offices can see each other, you have an Anybot.

An Anybot at PCWorld’s office

Libin: Yeah, and we have treadmill desks. Someone put the Anybot on a treadmill desk.

PCWorld: Seriously?

Libin: We try to have a culture that says everyone at Evernote is here because they want to be here and build something great. Our job is to knock down any obstacles that get in the way of that. We try to be as creative as we can about how we set up the office, benefits, that kind of stuff.

PCWorld: Are you a paperless office?

No, we don’t use a lot of paper. We don’t have a policy around it. If one of our employees wants to print out 500 pages I’m just going to assume they have a good reason for doing it. We try to carry that philosophy into Evernote Business. We want to make it really easy to see what you’re doing.

PCWorld: It’s a pretty exciting time for small businesses. You can start up on a shoestring, work with people around the world with very little effort. What’s the most exciting thing happening in tech now for small businesses? 

Libin: Think of the phrase business class. When you’re talking about travel it means something pretty nice. When you’re talking about internal tools, business class means crappy.

The IT team keeps backend controls over Evernote Business.

Workers expect a really high quality experience by technology in their personal lives—by Apple and Google and Amazon. User experiences have become beautiful and powerful, but people aren’t getting that at work. When you’re talking about business software what that means is an unpleasant experience.

This is not a sustainable thing. Why should my employees have a crappy experience when they’re doing the most important thing, which is work? Why do you have to surrender your expectations for taste and quality when you walk into the office? You shouldn’t have to. That’s changing very quickly. We’re seeing the last few years of unpleasant work technology.

PCWorld: What would you like to change about Evernote?

Libin: I want to make it simpler, which is much harder than to make something complicated. Companies will respond really well to having beautiful, elegant experiences for their employees.

Craig Wright Backpedals, Refusing To Prove He’s Bitcoin Creator Satoshi Nakamoto

So much for that. Australian businessman Craig Wright has declined to provide further proof supporting his claim that he is Satoshi Nakamoto, the enigmatic creator of the virtual currency, Bitcoin. “As the events of this week unfolded and I prepared to publish the proof of access to the earliest keys, I broke,” Wright wrote in a post entitled “I’m Sorry” on his personal website. “I do not have the courage. I cannot.”

Wright has since cleared out previous posts from his site in which he claimed to be Bitcoin’s creator. The posts are still available in Google’s cache.

On Tuesday, Wright promised to prove once and for all that he was Nakamoto after making his initial claim a day earlier. Wright said he would post “independently-verifiable documents” in a series of blog posts over several days to support his claim. All of that would lead up to the big finale when he would transfer some bitcoins known to be held by Nakamoto. Since their creation, the bitcoins linked to Nakamoto have never moved.

When it came time to do the deed and prove to critics that he had access to something only Nakamoto would, Wright retreated—a decision that will only further support arguments that Wright is not the creator of Bitcoin.

Wright’s week gone wrong

BBC via IDG News Service Craig Wright claims to be Bitcoin creator Satoshi Nakamoto in this still taken from a video interview broadcast on May 2, 2024

Wright’s saga began on Monday when the Satoshi claimant conducted interviews with the BBC, The Economist, and GQ attempting to prove he was the Bitcoin creator. As part of his proof, Wright also published a cryptographic signature on his blog on Monday linked to Satoshi Nakamoto—a move that many critics quickly called into question. Nicholas Weaver, a security researcher at UC Berkley’s International Computer Science Institute, even went so far as to call Wright’s evidence “provably fraudulent, passing off an old signature as new,” as Ars Technica reported.

Despite the doubts, major figures in the Bitcoin community backed Wright’s claim including Gavin Andresen, an early collaborator with Satoshi Nakamoto and the chief scientist for the Bitcoin Foundation. Andresen later backed away from Wright in an email exchange with security researcher Dan Kaminsky.

The story behind the story: This was not the first time it had been suggested that Wright was the creator of Bitcoin. In late 2024, Wired ran a story about the possibility Wright was Satoshi. The magazine later followed up on its report with a story saying Wright could be a “hoaxer.” This latest failed Satoshi Nakamoto unmasking follows an earlier notable attempt to discover the Bitcoin creator’s identity. In early 2014, Newsweek claimed a California man named Dorian Prentice Satoshi Nakamoto was the creator of the virtual currency.

Will the real Nakamoto please transfer some bitcoin

The reason Nakamoto has remained so mysterious is that the Bitcoin creator only ever interacted with others online. No one actually met with Nakamoto in the flesh during his work on Bitcoin. For that reason, no one knows if Nakamoto is a single individual or a group of people who worked under a pseudonym. Nakamoto stopped communicating online in 2011. Since then “he” has only surfaced once in March 2014. Using an online forum account linked to Nakamoto, the Bitcoin creator came forward to say he was not Dorian Nakamoto. By September 2014, that same forum account appeared to be hacked.

The mystery continues.

Mary Meeker’s 2024 Internet Trends Report

Last week, Mary Meeker of Kleiner Perkins and a well-known industry analyst gave her annual internet trends report. Her presentation was almost 30 minutes long, during which she covered a whopping total of 213 slides. Which means there was a ton of really great information. For your viewing pleasure, I have boiled it down to what I believe are the top six takeaways marketers should pay attention to.

Or, you can watch the entire presentation for yourself.

In 5 Years, Expect 50% of Searches to be Images or Voice

We’ve already seen a huge growth in speech searches, but the idea of image searches is still fairly new. This stat makes it clear that brands need to stop trying to use outdated SEO tactics and focus on using a more conversational tone to mimic the way consumers will search in the future.

Internet Ads Work, But Have a Ways To Go

Globally, Internet Growth is Flat

More people who are using the internet have been here a while and are getting savvy. It is time stop trying to trick and start providing real value.

Smartphone Growth is Slowing

In addition to overall slow in growth of mobile phone usage and sales, Android phones showed gains over iOS, which means marketers who are ignoring Android need to rethink that strategy. Keep in mind, this is a slow in growth, which means there is still growth. So, this isn’t a sky is falling type of stat, but a reminder that no one stays on top forever. Mobile definitely still matters.

The Internet Represents 10% of Retail Sales, Compared to Less Than 2% In 2000

It doesn’t take a genius to figure out that sales over the internet have grown in the last 16 years, but what is very interesting about this is it shows 90% of sales are still happening in person. This represents a huge area of growth for e-commerce. 

Final Takeaway: Adjust for Slower Growth, Higher Debt, and An Aging Population

These trends help highlight the risks marketers face, but also uncovers opportunities for brands who are willing to innovate, learn to work more effectively, and provide a better user experience.

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Inpost Image: Screenshot Of  Linked Video Taken By Writer 

New York Fashion Trends In 2023

New York Fashion Week is one of the most anticipated events in the fashion industry, showcasing the latest trends and designs from top designers. As we move into 2023, the event continues to influence the fashion world with new and exciting trends that are sure to make a statement.

Sustainable And Eco-Friendly Fashion

Sustainable and eco-friendly fashion is becoming increasingly popular and is expected to continue to trend at New York Fashion Week in 2023. Designers are creating clothing and accessories with materials that are environmentally friendly, such as recycled fabrics and biodegradable materials. Additionally, many designers are adopting sustainable and ethical practices, such as reducing waste and emissions, and supporting fair labour practices. This trend is not only environmentally responsible, but it also offers unique and innovative designs that are appealing to a growing number of eco-conscious consumers.

Bold and Bright Colours

Bold and bright colours are expected to make a statement at New York Fashion Week in 2023. Designers are experimenting with bold and daring colour combinations to create eye-catching and memorable looks. From electric pinks to vibrant yellows, bold and bright colours are being used in clothing, accessories, and even makeup. This trend is all about being confident, daring, and unapologetic with your fashion choices. Bold colours can be incorporated into your wardrobe in a variety of ways, whether it’s a statement dress, a bright accessory, or a pop of colour in your makeup. Expect to see a lot of bold and bright colours on the runway at New York Fashion Week in 2023.

Statement Sleeves

Statement sleeves are a trend that is expected to continue at New York Fashion Week in 2023. Designers are creating tops and dresses with sleeves that make a statement, such as puffed sleeves, bell sleeves, and bishop sleeves. This trend adds a touch of drama and flair to any outfit, making it perfect for a special occasion or a night out. Statement sleeves can be incorporated into a range of styles, from boho to modern, and can be paired with a variety of accessories. Whether you prefer a subtle statement sleeve or an exaggerated one, this trend is sure to add interest and personality to your wardrobe.

Layering and Oversized Silhouettes

Layering and oversized silhouettes are expected to be a popular trend at New York Fashion Week in 2023. Designers are creating outfits that incorporate multiple layers, from oversized jackets to flowing dresses worn over pants. This trend offers versatility and creativity in styling, allowing individuals to mix and match different pieces to create unique and personalized looks. Oversized silhouettes also provide comfort and ease of movement, making this trend practical and fashionable. From oversized blazers to billowy skirts, layering and oversized silhouettes are a fun and playful way to experiment with fashion and showcase your individual style.

High-Tech Fashion and Wearables

High-tech fashion and wearables are expected to be a trend at New York Fashion Week in 2023. Designers are incorporating technology into their designs to create innovative and functional pieces, such as smartwatches, fitness trackers, and clothing with built-in sensors. This trend combines fashion and technology to create a seamless experience that is both stylish and practical. Wearable technology is becoming increasingly popular, and designers are finding new and exciting ways to incorporate it into their designs. From clothing that monitors your heart rate to smart accessories that track your activity, high-tech fashion and wearables are a trend that is here to stay.

Glamorous and Shimmering Textures Edgy and Futuristic Designs

Edgy and futuristic designs are expected to be a trend at New York Fashion Week in 2023. Designers are incorporating innovative and cutting-edge materials, such as vinyl, latex, and neoprene, to create bold and futuristic designs. This trend is all about pushing boundaries and challenging traditional fashion norms. From sleek and minimalistic outfits to avant-garde designs with exaggerated shapes, this trend is perfect for those who love to make a statement with their fashion choices. Edgy and futuristic designs often feature sharp angles, bold colours, and unexpected textures, creating a sense of drama and excitement. Whether you’re a fan of a subtle futuristic touch or prefer an all-out avant-garde look, this trend is sure to offer plenty of inspiration and creativity.

Gender-Neutral Fashion

Gender-neutral fashion is expected to be a trend at New York Fashion Week in 2023. Designers are creating clothing that blurs the lines between traditional gender roles and offers a more inclusive approach to fashion. Gender-neutral fashion is all about creating pieces that can be worn by anyone, regardless of gender identity. This trend often features simple and understated designs, with a focus on quality fabrics and timeless styles. Neutral colours, oversized silhouettes, and minimalistic designs are often featured in gender-neutral fashion, allowing for a more versatile and inclusive wardrobe. This trend offers a refreshing and modern approach to fashion, promoting inclusivity and diversity in the fashion industry.

Return of 90s Fashion

The return of 90s fashion is expected to be a trend at New York Fashion Week in 2023. Designers are incorporating iconic styles from the 90s, such as baggy jeans, crop tops, chokers, and platform shoes, into their collections. This trend is all about nostalgia and revisiting the fashion trends of the past, with a modern and updated twist. From grunge-inspired looks to sporty streetwear, the 90s trend offers a wide range of styles that can be incorporated into any wardrobe. Bold prints, bright colours, and graphic designs are often featured in 90s fashion, creating a sense of fun and playfulness. Whether you’re a fan of the decade or looking to experiment with a new style, the return of 90s fashion is sure to offer plenty of inspiration and creativity.

Mixed Patterns and Prints

Mixed patterns and prints are expected to be a trend at New York Fashion Week in 2023. Designers are incorporating clashing prints and patterns into their collections, creating bold and eclectic looks. This trend is all about breaking traditional fashion rules and creating unexpected combinations. From floral prints paired with geometric patterns to animal prints mixed with stripes, the options for mixing and matching are endless. This trend allows for a fun and playful approach to fashion, encouraging creativity and individuality. It’s important to keep in mind that mixing prints can be tricky, so it’s best to start small with subtle pairings and build from there. Whether you’re a fan of bold and vibrant prints or prefer a more understated approach, mixed patterns and prints offer a fresh and exciting take on fashion.

Conclusion

The New York Fashion Week in 2023 is expected to showcase a range of exciting trends and styles. From sustainable and eco-friendly fashion to gender-neutral designs, designers are incorporating a more inclusive and diverse approach to fashion. Bold and bright colours, mixed patterns and prints, and shimmering textures are just a few of the trends that are expected to make a statement on the runway. The return of 90s fashion is also set to make an impact, with designers revisiting iconic styles from the past. Whether you’re a fashion enthusiast or simply looking for inspiration, the New York Fashion Week in 2023 is sure to offer plenty of exciting trends and styles to explore.

5 Ways You Can Drive More Organic (Yes, Free!) Traffic With Chatbots

Chatbots are making waves largely because chat and text is the preferred communication method for Millennials and Gen Z.

Chatbots have emerged as a top-of-funnel tool for lead generation in both high-performing paid and organic campaigns.

If you’re a social media manager, Facebook Page admin, or digital marketer who wants to zero in on the organic traffic opportunity of chatbots, here are five ways to send more organic traffic to your site with chatbots.

1. Direct Organic Traffic with a Facebook Comment Guard Chatbot

Wouldn’t you love to turn your Facebook engagers into traffic on your site, or better yet, a lead?

Plus, anyone who interacts with your chatbot becomes a Messenger contact that you can send follow-up messaging to.

See how this Facebook post autoresponder sends traffic to a website.

2. Drive Organic Traffic with a Chat Blast

Most businesses use email marketing to drive website traffic, that’s a given.

You can design a similar experience with a chatbot with 3x or better open rate in chat compared to email.

Schedule and bulk-send custom, interactive, and engaging chat blast campaigns that send engaged traffic to your site.

Send specific messages – like a newly published guide, white paper or webinar invitation – with a link to your site to audience segments by defining unique attributes.

Recipients will receive a relevant message according to their interests, preferences, demographics, or any other category you define.

Doing a Facebook Messenger chat blast is free if you follow certain guidelines.

3. Invite Engaged Traffic via Chatbot Drip Campaign

Wouldn’t it be great to set up an automated sequence of messages that send members of your audience relevant links to a funnel on your website?

You can with Facebook Messenger drip campaigns.

Here’s an example use case:

Automate four or five messages to send to new contacts, each pointing to a link on your website with more information.

You have the ability to nurture audience segments in different ways, ensuring each group gets the unique form of attention they need to stay engaged and propel them through the pipeline.

4. Push Organic Traffic to Your Blog via RSS-Powered Chatbot Blast

When you publish new blog content, an RSS feed automatically updates.

That feed can be integrated into your Facebook Messenger chatbot, which will automatically send it to your subscribers.

RSS-powered chat blasting lets your audience subscribe to your blog and get notifications in Messenger.

The Messenger mobile app sends users push notifications.

That means your readers receive a friendly and highly visible alert when new content arrives, increasing the odds that they will see what you have to say.

5. Forward Organic Traffic from Chatbot Link to Messenger

When you’ve integrated chatbots as a communication layer in your marketing mix, you’ll notice a few awesome things:

You can send follow-up messaging to anyone who messages your bot.

You can forward people from your interactions in chat to anywhere you like in your conversion funnel.

So as you’re designing your chatbot funnels, you’ll find you’ll want to link people directly to a strategically designed chatbot experience.

For example, you might want to link people to an engaging chatbot that signs them up for a virtual event,

Or you might want to link people to the chatbot that provides research or a resource.

A Messenger chatbot provides an awesome user experience because it’s dynamic and interactive, personalized and engaging, and always mobile-friendly.

Using a chatbot, you can drop a link to your website where a conversion can be completed, be it a sign-up, subscription, or purchase.

Because you can automate each of the tactics described here, build them once and let your bot do the heavy lifting for you.

More Resources:

Image Credits

All screenshots taken by author, November 2023

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