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Just last week, Saurik (Jay Freeman) made the difficult decision to pull the plug on the Cydia Store. But how will this impact you? Perhaps not as much as you think.

Common misunderstandings have caused a lot of confusion surrounding what is happening to Cydia and what all of this means. If you’re searching for clarity regarding the matter, then you’ve come to the right place. This post will answer many of the remaining questions.

What is the Cydia Store?

In short, the Cydia Store is the back-end payment system that allowed you to purchase paid jailbreak tweaks from default repositories in Cydia, such as BigBoss, MacCiti, and ModMyi (the latter two were permanently archived some time ago). It is not the same as Cydia Installer, which is the Cydia app you interface with every day.

Will Cydia stop working?

Saurik’s decision to shut down the Cydia Store does not impact the Cydia Installer app. You can continue using Cydia to install/uninstall/manage your existing jailbreak tweaks, themes, and you can still browse current repositories.

Can I still purchase jailbreak tweaks?

You can certainly still purchase jailbreak tweaks, but only from third-party repositories like Packix, Chariz, and Dynastic Repo, among several others. These repositories have their own dedicated payment systems that operate outside of the Cydia Store.

If you were jailbroken on iOS 11, then you were already barred from purchasing jailbreak tweaks from the BigBoss repository because Saurik never enabled purchases on iOS 11. That’s why many paid jailbreak tweaks are being hosted on third-party repositories henceforth.

Can I install paid jailbreak tweaks I purchased in the past?

Saurik expressed his desire to maintain access to previously-purchased jailbreak tweaks. That said, if you bought a paid tweak from BigBoss previously, you would still be able to access it now that the Cydia Store is no longer functioning.

If you did not purchase a paid jailbreak tweak on the BigBoss repository previously, then you will be unable to buy it for the first time unless the developer moves their package to a third-party repository such as Packix, Chariz, or Dynastic Repo.

Can I install free jailbreak tweaks? Why did Saurik shut down the Cydia Store?

In one of Saurik’s famously-long explanations published on /r/jailbreak the day of the announcement, he revealed that the careful balance between expense and revenue was no longer viable and hasn’t been for quite some time.

Saurik was planning to discontinue the Cydia Store by the new year, but the discovery of a severe bug in the Cydia Store payment system by developer Andy Wiik prompted him to close the Cydia Store’s doors sooner.

What was the bug?

Specific details about the bug weren’t publicized, but we do know that it could have enabled arbitrary Cydia Store package purchases via users’ PayPal accounts. This would have required that you were logged into your Cydia account with a linked PayPal account and browsing a malicious third-party repository in Cydia.

Will the Cydia Store return?

Given the Cydia Store’s declining financial model, it doesn’t look like it will be coming back. Saurik also expressed how it’s no longer worth his time to maintain the antiquated payment system, so disabling the Cydia Store was a quick and painless method for him to handle the bug.

So, will I still be able to buy tweaks on Cydia in the future?

Yes, but third-party repositories will have their own payment systems for all paid jailbreak tweaks going forward. This change reduces Saurik’s responsibility and maintains the community’s ability to purchase paid jailbreak tweaks, which could be considered a win/win.

How do I know what third-party repositories to trust?

It can be challenging to discern which third-party repositories you can trust; however, we have a comprehensive list of ‘reputable’ and ‘trusted’ third-party repositories that you can use as a guide for adding sources to your Cydia app.

We recommend not adding arbitrary third-party repositories to Cydia because some aren’t screened for safety. Installing packages from these repositories puts you at a higher risk of malware.

Trusted third-party repositories like Packix, Chariz, and Dynastic Repo, along with those in our list, are screened for safety and shouldn’t pose a risk to your jailbroken device.

What about Sileo?

Sileo, a planned alternative to Cydia Installer, will provide an alternative package manager experience on jailbroken devices. It will not circumvent the Cydia Store; purchases will still be limited to third-party repositories such as Packix, Chariz, and Dynastic Repo.

As of this writing, Sileo is still under development, and there is no concrete ETA for release. We don’t even know if it will genuinely overtake Cydia as the primary package manager for jailbroken devices as it was initially intended to do before unc0ver was released – unc0ver brought with it a refreshed Cydia Installer that was optimized for iOS 11.

Is jailbreaking dead?

Jailbreaking isn’t dead. Modern jailbreak tools are still being maintained by their creators, and jailbreak developers are still cranking out new jailbreak tweaks on mainstream third-party repositories.

Saurik never enabled Cydia Store purchases on iOS 11 from the start. That said, you won’t notice a difference using Cydia from one day to the next unless you’re using an older jailbreak that pre-dates iOS 11.

The jailbreak community continues to move forward despite all the doubt cast upon it over the years; this time is no different. Given how controlling Apple can be over their mobile devices, we expect the spirit of jailbreaking will continue for some time to come.

Wrapping up

TL;DR: the closure of the Cydia Store will not impact the jailbreak experience on iOS 11, and we can still use Cydia to install jailbreak tweaks as we always have.

Happy jailbreaking, everyone!

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Coronavirus Pandemic: How Will It Impact The Mobile Industry?

Read: How to clean and disinfect your smartphone

Supply line disruptions are already happening

Some companies are reportedly already making plans to depend less on Chinese factories.

Some companies are reportedly already making plans to depend less on Chinese factories. The Nikkei Asian Review reported that Google has commissioned factories in Vietnam to make the upcoming Pixel 4a and will do the same for the high-end Pixel 5 as well. The same article says Google will use factories in Thailand to make some of its smart home devices. LG has also moved the manufacturing of its smartphones from China to Vietnam.

CNBC quotes research firm Kearney as saying it is feasible that many more companies will move manufacturing of modules and finished goods out of China. However, moving the entire component supply chain out of China could prove to be more difficult. Components are “a singular choke point as components are a necessary ingredient in modules and finished goods assemblies. This is very hard to move, as it requires entire ecosystems,” Kearney said.

The coronavirus outbreak will only accelerate the trend to make smartphones, and indeed many other products, out of China.

Shaking up trade shows and press events

In mid-February, the GSMA canceled the 2023 Mobile World Congress trade show in Barcelona out of coronavirus fears. That was before the outbreak even gained a large foothold in Europe.

The GSMA has confirmed to Android Authority that, following the cancelation of the 2023 MWC edition, it would “realign its priorities, including staffing, to continue to serve the evolving telecommunications industry and enable the rollout of 5G”.  The statement seems to suggest that some layoffs at GSMA will happen, but specifics were not revealed.

Other major trade shows that were scheduled to be held in March, including the Game Developers Conference in San Francisco, the Geneva Auto Show, South by Southwest, the 2023 Google I/O developer conference, the E3 video game trade show, Microsoft Build, and most recently Apple’s WWDC have been canceled or postponed. Some job losses due to these cancellations are inevitable.

More and more major companies are now asking employees not to travel or to work remotely. All of Google’s staff in North America now works from home, for instance.

More and more major companies are now asking employees not to travel or to work remotely. All of Google’s staff in North America now works from home, for instance. If the outbreak continues to get worse during the spring months, other tech could be reconsidered.

In the long run, smartphone companies could make some major marketing and PR changes in a post-coronavirus world. They could decide it’s cheaper to hold online events to launch new products, instead of holding massive press events. We have already seen this happen with Huawei, Sony, and Xiaomi holding virtual press events.

If companies decide virtual press events can do the job just as well as a huge press conference or attending a trade show, we could see fewer of these events in the months and years to come.

Read: Best TV streaming services

Video game purchases, on mobile, PCs, and consoles, could also get a boost if quarantines extend to longer periods. Ironically, this crisis comes along just as streaming game services like Google Stadia, Microsoft xCloud, and NVIDIA Geforce Now are ramping up. Before the outbreak, there have been many doubts that such services would be popular. It’s possible that they could see an increase in use if people are forced to stay home or get isolated for long periods of time.

The worst-case scenario: A global economic slowdown

Up until now, we talked about the direct effects of the coronavirus pandemic on the smartphone industry. But the biggest effect, and potentially the most damaging, will be indirect, stemming from a potential global recession caused by the coronavirus.

Right now, we don’t know what the final economic impact of the COVID-19 outbreak will be. If cases start to let up in the spring months, the final impact could be just a quarter or two of low to negative growth, perhaps mostly limited to industries with direct exposure.

If the coronavirus outbreak persists in the spring and summer months, or if it comes back in force in the fall, the economic impact could be much higher and broader.

If the coronavirus outbreak persists in the spring and summer months, or if it comes back in force in the fall, the economic impact could be much higher and broader. We have already seen global disruption in the travel industry, with some airlines cutting back their flights by as much as 20%. The International Air Transport Association recently said airlines could lose as much as $113 billion in revenue in 2023, depending on how widespread the virus gets. It’s the same situation with other sectors like tourism, hospitality, entertainment, and other services.

The problem is the world economy isn’t in a position to absorb big shocks. Part of the reason was the extended trade war between the US and China, which raised prices overall for many products. Much of Europe was already suffering from a stagnant economy, even before the coronavirus came along. In the US, the economy has been enjoying a record-long stretch of growth that was bound to end sooner or later. Even last year some experts were predicting a recession.

Samsung Galaxy Theme Store: What It Is And How To Use It

Joe Hindy / Android Authority

Samsung was one of the first OEMs to have a theme store. The company updated the store over the years and it helps one of the best experiences on any Android device. It even works with Android 13’s Material You theming in that Samsung doesn’t let the store affect Material You’s ability to operate. We’ll show you around the Samsung Galaxy Theme Store and show you how it works.

We wrote this article using a Samsung Galaxy S22 Ultra. Your experience may vary depending on which version of Android and One UI your Samsung phone runs.

Read more: Samsung S Pen: The ultimate guide

Before you start – Make sure that you are logged into a Samsung account. Your Samsung account remembers prior purchases. You also need it if you decide to acquire any themes from the theme store.

Easiest method – Long-press an empty spot on your home screen and tap the Themes option.

Through the menu – Enter into your phone’s Settings menu, scroll down, and tap the Themes option.

That’s really all there is to it. Samsung made it very easy to access the theme store. However, you do need a Samsung account for the Theme Store for the same reason you need a Google account for the Google Play Store. Those who refuse to use Samsung accounts may not be able to utilize the Theme Store fully.

How to browse the Samsung Galaxy Theme Store

Joe Hindy / Android Authority

General navigation in Samsung’s Theme Store is pretty simple.

Bottom navigation – The bottom of the screen houses the five primary categories in the Theme Store. They include Themes, Wallpapers, Icons, AODs, and Menu.

The Menu section lets you view things like Events, previously purchased items, receipts, and you can manage your payment methods there. It also houses your recently viewed stuff, wish list, and a second Settings menu. The second Settings menu lets you control things like auto-updates, notifications, and more.

The above tools should help you easily navigate through the Samsung Galaxy Theme Store. It’s not a complicated piece of software, so there isn’t all that much to it.

How to buy and apply stuff from the Samsung Galaxy Theme Store

Joe Hindy / Android Authority

Buying stuff is also fairly simple on the Theme Store. You’ll need a Samsung account and at least one payment method. Luckily, it can pull your payment method from Samsung Pay, so you can set it up there if you so choose. You’ll also need a billing address. Samsung will stop you and make you do all three of those things before you can buy anything.

Find the theme, wallpaper, icon pack, or AOD theme you want to buy.

Select your payment method. I usually just use Samsung Pay.

You’ll load into another screen where you can verify with the total, including taxes.

Once you own the item, you can tap the Apply button. The method after that may change based on what you bought, but it’s fairly straightforward from there.

Please note – Free items don’t require a payment process. You simply tap the Download button to get to the Apply button.

You can also apply wallpapers from the wallpaper picker outside of the Theme Store. The same applies to AOD themes.

That should do it. You now have all the tools necessary to view, browse, buy, and apply stuff from the Samsung Galaxy Theme Store.

Up next: Samsung Pay: What is it, how does it work, and how do I use it?


It comes installed on any modern Samsung phone. You can read more about it here.

Updates should come automatically without any input from you. There is a setting in the Theme Store where you can control auto-updates for individual themes, icons, wallpapers, etc.

Saurik: What To And What Not To Expect From The Next Version Of Cydia

In a recent post about the next version of Cydia, we got some great feedback from users about what features they’d like to see in Cydia 1.1.

We’re very grateful that saurik decided to share this information with us. He addresses several key topics concerning Cydia…

Features of Cydia 1.1 will include:

the ability to run and operate Activator, libstatusbar, and SimulatedKeyEvents while Cydia is running

an overall speed improvement, including the “Loading Changes” dialog

“much less” memory usage

better management of broken repositories

Here’s everything saurik had to tell us about Cydia:


“This is simply not possible at this time. I realize everyone wants it, and hell: I want it, too; but everyone saying it is important doesn’t make it possible. The reason Cydia doesn’t have iOS 4 compliant multi-tasking is that, to make the modifications it makes to the system, it runs as “root”, a user that has more permissions on the system than anything else, which means that SpringBoard, a lowly process running as “mobile”, cannot suspend/resume it.

Now, this is something that /can/ be remedied, and is something that I’ve been thinking of how to do for a long time, but all the obvious ways people like to bring up for making Cydia’s GUI run as mobile with only small parts running as root would make Cydia run slower, and speed is something that is primary on everyone’s minds when they are using Cydia. Luckily, there are things I’ve figured out that may make this more reasonably possible, but certainly not for this release.”

Leaving Mobile Substrate On When Cydia is Open

“If you did this you would find your system would suddenly become unusable. I realize that it sounds all nice and fuzzy that Mobile Substrate should modify all applications on the system, including Cydia, but again: Cydia runs as root. Almost all extensions in the ecosystem are NOT designed with this in mind, and when suddenly given root access start destroying the permissions of your configuration files and Media folders, making all normal applications unable to use them.

Therefore, with this release of Cydia, I’ve gone through the “big ticket items”–which seem to come down to Activator (what starts SBSettings), libstatusbar (adds notification items to the status bar), and SimulatedKeyEvents (injection of key events from Veency)–to verify with their developers that they will work correctly in an environment running as root. These extensions (plus WinterBoard, which doesn’t work on root on 4.x but is harmless, and will be fixed in a future release) are what are available from inside of Cydia until Cydia is modified to run as mobile.”

Better Looking Interface and Backup Option

“A backup function actually does not require pushing a new build of Cydia, but it requires time to figure out how to scale the users to support the kind of load Cydia has. Cydia is running with many orders of magnitudes more users than any of its competitors have, which means that a lot of things that people like to think “should be simple, X did it” are actually much harder to implement. I also keep privacy at the forefront of my mind while building features like this, and want to be 100% certain that no one can get access to your installed products list other than you.

As for a “better looking interface”, I try hard to maintain something that competes with Apple’s products. A few things rotted on 4.x (the positions and sizes of some buttons), and the various “black” interfaces (the black bar and the black screen) get mixed reports, but otherwise the main problem users have with Cydia is not Cydia: it is with repositories. Every time I’ve gotten actual feedback “this specific thing is bad”, where that thing isn’t something that Apple themselves do in their iTunes or App Store applications (which should be taken as the “intuitive model”), it is in areas of the interface I simply do not have any control over: the content shown for a package by the repository.”

Confusion With the Term “Changes”

“Maybe I’m crazy, but I always thought of the word “Changes” to be a very non-geeky end-user term for “stuff that changed”. It certainly isn’t a technical term: it was not chosen because of some geeky desire to have the codebase match the UI, nor was it chosen because it had some esoteric meaning in Latin or Greek. It was instead chosen as it was a single word that immediately meant to the largest number of people I talked to exactly what that page did: showed you what changed. Regardless, “New Releases/Updates” certainly won’t fit on a tab label.”


“As with /every/ release of Cydia, Cydia 1.1 is faster than previous releases. In specific, it is faster than 1.0.3366 by a good margin, which itself was faster than 1.0.3222 by an even larger chasm. On this note, however, it is important to note that Cydia is tackling a hard problem: no other application I have seen on the iPhone, from Apple or any third party, is attempting to search index and manage tens of thousands of data items, on the client, in real time, aggregated from user-selected sources.

In contrast, Cydia has some of the fastest technology in existence with regards to handling this data, whether it be custom algorithms (Cydia includes a locale-aware string comparison radix sort, which AFAIK is the fastest sorting algorithm in any iOS application) or special on-disk data structures (new in 1.1 is “Cytore”, a new way to store local metadata on packages that can be loaded nearly instantaneously from flash; for those out there who are technically minded, it is an on-disk memory mapped hashtable, which drastically beats out alternatives people like to try to bring up such as SQLite).”

Loading Times Memory Usage

“Despite Cydia 1.1 continuing to attempt to juggle tens of thousands of items in memory, thanks to Cytore, it uses much less memory than ever before. Other optimizations have been made, as with every version of Cydia, in order to decrease the memory usage of the app as a whole. Additionally, and in particular, Cydia 1.1 is much more conscientious of memory warnings, and attempts to throw out as much state as possible during these events.

That said, the amount of memory on even reasonably modern devices (anything past the iPhone 3G) available for running applications (not in total, but available after Apple’s system applications get their share), is an order of magnitude greater: whereas on an iPhone 3G you were working with maybe 20MB of available memory, on an iPhone 3G[S] you have 150MB, and an on iPhone 4 you have 400MB available. So, despite Cydia 1.1 actually needing less memory to operate than Cydia 1.0, the pressure on memory is pretty much gone, and will not affect future users thanks to hardware upgrades.”

Advanced Search

What would really be needed to have a truly amazing search experience is to not do searching on the client: to instead handle it on my servers. This is how products like the App Store, Kindle, or Netflix work: it is not at all common for services users are used to to attempt to manage the entire database /on the device/, doing local searching, rather than having the data and computation for that existing in offline-indexed search structures on a massive server in the cloud.

Unfortunately, the reason people use Cydia are varied, and many people are using Cydia with repositories that frankly they shouldn’t be: whether the repository contains software that is dangerous (a niche community with tweaks receiving minimal testing, or using bad practices like on-disk file patching) or downright illegal (there are things you are allowed to do in your country that I cannot in mine), I am certainly not going to be acting as the centralized storage and indexing gateway for people to find and manage this content.

Instead, what keeps people coming back to Cydia is the fact that it acts as the fundamental alternative: that rather going to Apple, with their carefully curated set of centralized experiences, you go to Cydia, “the wild west of software”, where software modifies other software in a kind of reckless abandon that is going to lead to pain even in the best possible scenarios, and in the worst possible worlds is going to lead to things that you will not be able to list on a default repository, and which Cydia may even warn you about installing, but which you should still be able to access and even search for using Cydia’s search mechanisms.”

Error Messages

“Errors from Cydia do not come from Cydia. If you type a URL into Cydia for a broken repository, that repository is going to be low-quality and is going to cause you problems. If it is offline, Cydia is going to tell you it is offline, and if it is malformed Cydia is going to get angry about that. Cydia is simply going to sit there idly while there are a ton of broken and offline repositories in your list: it will tell you all of the errors involved in the hope that you will remove the broken repositories and get on with your life (which is a very apt metaphor, as most third party repositories are very slow, and cause your refresh experience to take a very very very long time).”

“Rate” and “Review” Sections

“We actually tried this, and it was a miserable failure: more time had to be spent moderating the reviews, most of which were misleading, inflammatory, or downright inappropriate, than anyone got value out of this mechanism: it was even worse than on the App Store, which is notorious for bad reviews (people often rate down a package for inane reasons, making the data horribly invalid).

Now, not all rating systems need to be “off-the-shelf”, so something truly innovating and “actually solving the problem” is what I hope to one day provide for Cydia. In the meantime, however, I always do my best to avoid injecting seriously suboptimal tradeoffs into our ecosystem.”

Improved Compatibility Listings

“Cydia has, for a while, contained numerous features that would allow repositories to help with this problem.

a mechanism to specify firmware compatibility on packages (packages can Depends: specific firmware revisions).

the Cydia Store lets vendors block purchases for specific firmwares (any paid product can register its compatibility with its repository, and then I will filter it to users who can use it).

the firmware version is sent as part of the user-agent to the web pages for each product, allowing developers to display their own warnings.

compatibility is even more specially able to be done by feature detection, allowing packages to say “I need voiceover support on a device with a camera running an armv7 CPU and a retina screen”.

In essence, there is very little excuse for packages, repositories, products, or anything else in the Cydia ecosystem to be poorly specified in terms of firmware compatibility. That said, almost no packages in the ecosystem, and even very few products (where one would imagine this to be the most important), have this information included at any of these levels, which is rather disappointing.

So, Cydia 1.1 is not going to attempt to improve on any of these mechanisms, as Cydia 1.0 already has more than enough of them: the real onus is now on the developers and artists of specific items.”

Removal of Dead Content

“I do not have any control over what content is available in Cydia. I mean, I can refuse to personally accept money for it, but I have almost no introspection over things that are either free or sold on the developer’s website. For years I have attempted to get repositories to pull obsolete packages: they refuse. Instead of lobbying me, who agrees with you and is powerless, you need to be sending these complaints to the default repositories: BigBoss, ModMyi, and ZodTTD.”

Clarified Install Requirements

(Tags saying if installation of apps/tweaks, etc. need a springboard refresh or if the device needs to reboot)

Therefore, specifying this as static tags on a package would increase the number of reboots a user has to perform needlessly. That said, for packages where it is not obvious (extensions are going to require a reload, and MobileSubstrate is going to require a reboot), such as cases of MMS clients that require a reboot, it should certainly be best practice for the developer to put this information on their package information screen. This is even easier for the developer/vendor than modifying the package, and even then is very uncommonly specified: adding the tag therefore won’t even change how often it is reported.”

Repo Management

“With regards to repositories that did not add correctly, as stated by Ryan Petrich, Cydia 1.1 should no longer end up in situations where broken repositories are so unusable that they are also undeletable. That said, many users complain about repositories installed via a package: to delete these repositories you will need to remove the package that represents them.

(Due to some of these complexities, it is Cydia policy going forward that no repositories will be installable from default repositories via packages, and the existing ones under More Sources will be transitioned to a new mechanism for handling these that has been added that will allow more direct, simpler, and safer manipulation of repositories using a soon-to-be-revamped More Sources page.)”

“Thank you all, by the way, for your interest in Cydia: the fact that you care at all about what features are or are not in Cydia 1.1 means a lot to everyone working on the project.”

We want to sincerely thank saurik for his detailed and informative responses to our reader’s questions. We wish he and his team the very best in making Cydia the best it can be!

Viral Marketing: What Is It And How It Works

Introduction: What is Viral Marketing?

It might be a brief message on your smartphone about a freshly released product, a news item (such as India winning the world cup), or a YouTube video that people share with other users.

Examples Hotmail ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge is another illustration of how versatile viral marketing can be. The ice bucket challenge already existed before The ALS Association used it to increase donations and awareness. However, the widespread posting of ALS Ice Bucket films on social media generated a global sensation that significantly raised awareness of the disease.

Types of Viral Marketing Puzzles and Riddles

The most popular type of internet information sharing is blog postings. Even though some of it has the potential to go viral, the outcomes of other online content, such as quizzes and riddles, are as important to consider. Until you can solve it, it appears to be taunting you. These puzzles and riddles are more likely to be found on messaging apps like WhatsApp.


They can be used to entertain, engage, and educate the audience because they are brief, clear, and attention-grabbing. Infographics are a fantastic tool for obtaining high-quality backlinks. If you want to appeal to the eye, this format is excellent.

Motivational Content

Everyone needs something to motivate them to get up every morning, go to work, and work to improve every day in today’s fast-paced world. As a result, motivating posts are among the most prevalent types of material on YouTube, Reddit, Instagram, Facebook, and other social networking sites. They discuss positive behaviours, famous and wealthy people’s statements, proverbs, and other things that make the audience feel good.

People will relate to and desire to share content with others if it has a strong message that is motivating.

Personality Quizzes

‘Which Game of Thrones character are you?’ quizzes are likely to be taken by most of us.

These tests are being used as a kind of content marketing strategy. They draw a sizable crowd and serve a certain demographic. For instance, a questionnaire geared toward mothers would ask, “Which Celebrity mom are you like?”

Keep one thing in mind before you start to become enthusiastic. For your audience to believe the quiz results, they must be relevant and logical.


Just count how many times you see titles like “X Useful ideas for…” or “Y Hacks to make your life easy” as you navigate through your Facebook feed or YouTube recommended list.

Marketing professionals know that articles and videos with titles that begin with a number received more likes, views, and shares than their equivalents.

Case Studies

Readers like case studies because they are packed with data supported by research. People enjoy watching ideas and concepts in motion and are very interested in the outcomes.

How-To Guides

The majority of “how to” content adopts a problem-solution methodology. In fact, you’ll see that many search queries individuals enter when browsing the internet start with the word “how to.”

As a result, such information has a higher likelihood of turning up in Google search results. By doing this, you increase your organic search traffic.

Top Posts

Top postings frequently have the potential to become viral and can be a strong source of traffic. The top 15 recipes to amaze your visitors may have been in stories you have read. The word “top” in these names could mean “the best,” “most popular,” or “those with the best results.”

Long-form Content

According to Google, a piece of writing must be at least 1500 words long to rank highly in search results. It appears that your target audience wants in-depth, thoroughly researched articles. Long-form content still receives more shares despite a rise in short-form material due to short attention spans and increased mobile content consumption. The rationale for this is that your readers will consider a lengthy, well-researched piece as a reliable source of information.

Steps To Create A Successful Viral Marketing Campaign

While part of that may seem frightening, you should be relieved to know that there are viral marketing strategies available, and companies like the Harmon Brothers producing hit after hit offers us hope that we can also master the process.

The following are some essential considerations when creating your campaign.

Understand your target audience − This is marketing 101, but for a piece of content to become viral, it needs to be seen by the appropriate people. It all comes down to producing content that appeals to and emotionally connects with your audience.

Facilitate sharing − You shouldn’t merely provide content and hope that others will share it. Instead, take the initiative and incorporate sharing your content into your marketing. A referral scheme or the addition of share buttons to your blog article ar two examples of simple solutions.

Be aware of your objectives and keep them top-of-mind − Why are you launching this campaign or attempting to become viral? Is it to broaden your audience, raise awareness for a cause, improve your SEO, or perhaps it’s to publicise a specific occasion? As soon as someone notices you are paying attention, you may begin evaluating and streamlining each phase of the procedure.

Keep your message concise − A key component of any marketing strategy is straightforward, easily digestible material. Before you lose your audience’s interest, your content should be concise and to the point. You only have a few seconds to make an impression, so keep that in mind.

Pieces of viral material are uncommon − The unicorns of marketing, they are. They do, however, all have traits in common that raise their chances of being popular online. Let’s examine some of my favourite instances in greater detail and draw attention to the underlying marketing approach that contributed to their success.


Keep in mind that original, never-before-seen material is essential when establishing a viral marketing campaign. It ought to be captivating enough to draw in your viewers. They ought to be able to connect with the viral marketing’s central idea. You may plan the optimal moment to publish your material that will go viral and do so to quickly reach your target market.

Pov: How The End Of Roe V. Wade Will Impact My Life

POV: How the End of Roe v. Wade Will Impact My Life Two School of Law Students Reflect on SCOTUS decision and what it means for their future

Photo by Vincent Ricci/ SOPA Images/Sipa USA/AP Images

Voices & Opinion

POV: How the End of Roe v. Wade Will Impact My Life Two School of Law students reflect on SCOTUS decision and what it means for their future

Last month, the Supreme Court overturned Roe v. Wade, the landmark 1973 decision that granted a constitutional right to abortion in the United States. The Court’s 6-3 ruling June 24 in Dobbs v. Jackson Women’s Health Organization upheld a Mississippi law that banned abortions “if the probable gestational age of the unborn human” was determined to be more than 15 weeks and overruled Roe and Planned Parenthood v. Casey, the 1992 decision that upheld Roe.

I think I should say this up front: I have not had an abortion. This isn’t to flex some kind of moral superiority, but rather to avoid speaking over those who have direct personal experiences with abortion and to contextualize my perspective. That said, like most Americans (whether or not they’re aware of it), I know many people who have had abortions and I love them deeply. I would go to war to defend their choice, knowing they would do the same for me in a heartbeat.

Some other things to know about me: much of my political ideology has been informed by my Jewish faith and identity as a Black, Queer, nonbinary femme. I am a proud New Yorker and prouder still knowing that my city and state have explicitly supported abortion access for women, trans, and gender nonconforming people in light of Dobbs.

The leaked Dobbs draft opinion was published as I was finishing my first year of law school, panicking as I studied for my property law exam. While it pulled my focus away from the Rule Against Perpetuities, the decision did not shock me. If anything, it confirmed my concerns about the turning tides in American political ideology.

The Supreme Court’s decision to not only overturn Roe and Casey, but also to undermine rights founded in substantive due process will undoubtedly affect my life in the future. As a Black femme, I have never felt secure in my right to bodily autonomy, and now what little control I do have has been endangered. I am unlikely to move to most of the South and Midwest for fear that if I ever were to need an abortion, I would not be able to access one in time. I am anxiously awaiting the day the Supreme Court decides to review its decisions in Griswold v. Connecticut, Lawrence v. Texas, and Obergefell v. Hodges. Will they overturn any of them? All of them? Will Justice Clarence Thomas’ pompous concurrence in Dobbs, with all of its smug citations to his past opinions, become the basis for stripping away my right to choose who I love and when I want to have children? What other hard-fought rights will end up on the chopping block?

I’m not sure what’s next, but I know we all need to brace ourselves for the next battle and the fight of a lifetime.

Despite the imminence of Roe and Casey being overturned, and the knowledge that they were never enough to begin with, I continue to mourn the revocation of the constitutional right to abortion.

As a young woman raised by a mother who had experienced divorce and built her own thriving business, I quickly appreciated the importance of independence and self-determination. I took to heart my mother’s insistence to never find myself reliant upon a partner. Abortion access means so much to me because I critically rely on it, despite the inability of Justice Samuel Alito and the rest of the Dobbs majority to grasp this simple concept. I don’t know if I’ll ever want children, and I certainly don’t want any now, so I rely on the assurance that I could get an abortion if I ever needed one to enable me to live the life I want to live.

Overturning the right to abortion tells people who can become pregnant, including many women, that they are not entrusted to make their own decisions; that they cannot control what happens to their own bodies and their own lives; that their desires and talents and prospects, nurtured for years or decades, have less value than the potential for another life. Losing the constitutional right to abortion feels utterly dehumanizing.

I incidentally gained a deeper understanding of the myriad reasons people get abortions during my time volunteering with an abortion fund: not only for self-determination, but also to ensure they feel ready and able to provide for a child, if or when they have one; to preserve their capacity to parent the children they already have; and sometimes, just to survive. Because I know there is no monolithic abortion story, I dread knowing that the Dobbs decision is going to tear across the enormity of the human experience.

Because of this, I am indescribably angry. Angry that five people can make poorly reasoned decisions that are so astronomically out of touch with modern cultural values and popular opinion. Frustrated with the veneration of a flawed and biased approach to interpreting a document cobbled together hundreds of years ago—when people owned other people as chattel through an enshrined racial caste system, womanhood was pitied if not disdained, and queer people could not safely exist. Furious at the women who have been chomping at the bit to spearhead their own oppression, mostly white women who hold their whiteness tight and desperately beg for any scraps of power that white supremacy hints it will offer. I am so damn angry.

Nonetheless, I can’t fully discuss my feelings about the Dobbs decision without acknowledging that I do not hold identities that have always been subjected to reproductive injustice in the United States, including abortion restrictions as well as forced sterilization, genocide, and coercive contraception prescribing practices. Many communities have been living in a post-Roe reality for a long time: rights without remedies aren’t really rights, so the right to abortion doesn’t mean much if you can’t actually get an abortion. As a white, upper-middle-class cisgender woman who has lived only in cities and states that protect abortion access, my capacity for understanding and empathy can never match the lived experience of reproductive subjugation. Even after Dobbs, I anticipate that I will continue living in states that secure abortion rights; if I ever need an abortion, I will likely have the resources to afford it.

Despite it all, I take deep solace in the fact that the reproductive justice movement has been preparing for this moment. Specifically, Black women and the movement they created know best how to work toward reproductive freedom. Abortion funds, which provide low-income patients with the financial support to pay for their procedures, have seen a sharp increase in donations since the Dobbs decision. We can and should support the groups that have experience navigating barren abortion landscapes, but also remind us that reproductive justice goes far beyond access to abortion and contraception.

Mourn for as long as you need, but let your anger fuel you. We all have work to do.

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