Trending December 2023 # Disrupt Or Be Disrupted – Why Now Is The Time For B2B Ecommerce # Suggested January 2024 # Top 12 Popular

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In a world where digital adoption is skyrocketing, even the most traditionally manual tasks can be done online.

Image source: Getty Images

From banking and paying bills, to ordering meals and travelling, just about anything can be booked and paid for from just about any device with an internet connection. However, when it comes to B2B sales, the pace of digital adoption has been lagging. But that’s about to change.

B2B eCommerce has already started transforming the way businesses make sales. Following a massive spike in consumer online shopping behaviour, business owners now want to be able to order stock with the same ease they make online purchases in their personal lives. Traditional business sales methods are fast becoming obsolete – which means that for those B2B businesses who aren’t already selling online, they need to act now or risk being left behind.

Changing purchasing trends

Although the retail landscape has been changing for some time, the pandemic accelerated the growth of online sales at an unprecedented rate – Australia Post’s 2023 eCommerce industry report cited a staggering 57% YOY growth of online purchases. But it’s not simply that consumers are shopping online – their overall purchasing behaviours have changed. More than ever before, consumers are choosing to buy from brands directly, while online marketplaces like Amazon and eBay further add to the competition. The landscape has changed so swiftly, that some long standing businesses didn’t realise they were losing customers until they were already gone. And a similar change is imminent in the B2B space.

As digital interactions between buyers and suppliers increase, it’s expected that this will break traditional B2B sales models. In fact, research from Gartner shows that by 2025, 80% of B2B sales interactions will occur in digital channels; a change driven by the fact that 33% of all buyers desire a seller-free sales experience. Quite simply, the traditional methods of catalogues and sales reps have become antiquated in a world where people can buy what they want, when they want, from any device. A digital B2B sales channel is no longer a ‘nice to have’, it’s an absolute necessity for companies wanting to stay in business.

Casting a wider net

While the limited resources associated with more traditional sales methods means efforts should be focused on targeting the biggest customers, when a business moves to online sales, this is no longer the case. By adding a digital sales platform, businesses are able to sell to thousands of smaller businesses they wouldn’t have had the resources to target earlier. Pharmaceutical brands who’ve traditionally only sold to major pharmacy chains can open up to independent chemists; car parts manufacturers can stock independent garages all over the country – going digital means having the ability to sell to an endless number of new customers, and the opportunity to significantly increase revenue.

Additionally, with two thirds of consumers now purchasing directly from brands, another avenue for B2B businesses to explore is selling direct to consumer (DTC). Once a B2B eCommerce platform has been built, it’s quite simple to create a consumer-facing version which feeds into the same back end, providing further opportunities for growth. Of course, adding a DTC channel is not without its challenges – there’s additional pressure on warehouse logistics to consider; dealing directly with customers requires a dedicated customer service team; and there’s a very fine line to walk in order to manage channel conflicts. However, in addition to adding B2B eCommerce strategy, DTC is another lucrative option consider.

The time is now

Every business is unique, which means an out-of-the-box solution isn’t going to cut it for B2B eCommerce. And it’s important to understand that finding the right solution takes time – it can take years between creating a prototype and testing to perfect and get it right. This is why it’s important to start sooner, rather than later.

Right now, we are on the cusp of radical transformation in the B2B space. B2B buyer behaviours are already starting to shift, closely following in the footsteps of consumer buyer behaviour. In order for Australian B2B companies to survive and thrive in an increasingly digital world, digital must become part of the organisation’s core focus. Because in five to ten years’ from now, only the businesses who went digital today, will be the ones still left standing.

James Horne is CEO of Balance Internet and a digital commerce innovator and thought leader with a passion for driving business success from digital commerce ecosystems. Find out more at Balance Internet

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Why Magento Is The Best Platform For Enterprises ?

Now businesses have converged to the digital platform. Physical stores have transformed into online stores and people prefer to shop online by secure payment method and 24*7 services. 

If you are also thinking of bringing your brand online and looking for a platform that has a blend of integrated features such as secure, flexible and SEO optimized. So, opt for the Magento development services for your E-commerce website.

According to Statista, “Magento ranked third, with a share of 7.91 percent .”

Magento offers several features that attract users towards it and several enterprises have opted to leverage its benefits. In this article, let’s know why the Magento E-Commerce Platform is the best choice for enterprises.

Must-Know: Reasons to opt for the Magento E-Commerce Platform 1. Open Source

Magento e-commerce platform is based on open source feature which turns it free. Along with this, the Magento E-commerce platform used to upgrade constantly with the latest functionalities from worldwide developers. This platform has huge technical support from the active community.

2. Third-Party Integration 

3. Highly Secured 

Users can prevent their Magento e-commerce platform with several steps such as: 

Install the latest version 

Use Secure FTP

Introduce a custom route for the admin panel

Integrate an encrypted connection (SSL/HTTPS)

Be in touch with the Magento community. 

Keep Secure password 

Disable Directory Indexing

4. Multiple Store with a Single Backend 

Most retailers get attracted to Magento as this platform reduces the cost and efforts to maintain multiple stores. With the Magento eCommerce platform, businesses can handle multiple stores with a single backend. This platform allows users to launch several platforms with a different theme, unique design, and essential required features as per the business requirements.

Also read: 30+ Loan Apps Like MoneyLion and Dave: Boost Your Financial Emergency (#3 Is Popular 🔥 )

5. SEO Friendly

Magento is based on the SEO Friendly feature. Only launching a store is not sufficient, to earn revenue it is essential to reach a huge audience. This platform helps to optimized your product pages and generate SEO Friendly links with optimized meta tags and titles. This feature helps to rank on the search engines.

6. Mobile Responsive

As now users are addicted to their mobile phones and they utilize mobiles more than laptops and desktop. It is essential that your online store should be  Mobile friendly. Magento-based online stores are Mobile Responsive and compatible with all browsers and screen sizes. Along with this, all the features can be seamlessly integrated in the mobile applications also.

7. Customizable

Also read: Top 3 Lessons I Learned from Growing a $100K+ Business

8. Inbuilt Advanced Search

Magento provides in-built search features which helps users to search the products easily as and filter the results. It allows smart search to the users, as with this they can easily identify their products as per the alphabetical process.  Advanced search helps to save time.

9. Multi-lingual

Conclusion Marie Weaver

Tech Consultant at well established IT company specializing in enterprise web application development, mobile apps, IoT, Cloud and Big Data services.

Security Or Firewall Might Be Blocking The Connection

If you cannot connect to the internet or network on your Windows 11 or Windows 10 PC, you may see the message Security or firewall might be blocking the connection when you complete a Windows Network Diagnostics on your device. This post provides the most suitable solutions you can apply to resolve this issue.

Security or Firewall might be blocking the connection

If you see the message Security or firewall might be blocking the connection following completion of Windows Network Diagnostics to determine what’s causing internet or network connection issues on your device, then our solutions presented below in no particular order should help you resolve the issue on your system.

Run Windows Firewall Troubleshooter

Restore or Reset the Windows Firewall to default settings

Temporarily disable third-party security software (if applicable)

Run Network Troubleshooter

Update Killer Network Manager driver (if applicable)

Perform System Restore

Let’s look at the description of the process as it relates to each of the listed solutions.

1] Run Windows Firewall Troubleshooter

To begin troubleshooting the Security or Firewall might be blocking the connection issue on your Windows 11/10 computer, you can run the Windows Firewall Troubleshooter and see if that helps. The Windows Firewall Troubleshooter is a diagcab file and the official Firewall troubleshooter from Microsoft. When you run the troubleshooter, you’ll be taken through step-by-step as the app looks for problems. If a problem is found, it will be explained, and you can choose to repair or exit. To run the troubleshooter, follow these steps:

Download the diagcab file.

Follow the steps in the Windows Firewall Troubleshooter.

The automated troubleshooter fixes:

Windows Firewall isn’t the default firewall.

Windows Firewall doesn’t start.

Windows couldn’t start Windows Firewall (Service-specific error 5 (0x5)).

Remote Assistance isn’t working because it’s blocked by Windows Firewall.

You’re unable to access shared files and printers because sharing is blocked by Windows Firewall.

BFE service is missing.

Firewall won’t start (Error Code 80070424).

If you’re not on the computer that has the problem, save the troubleshooter to a flash drive, and then run it on the computer that has the problem.

Read: Windows firewall can’t change some of your settings Error code 0x8007042c

2] Restore or Reset the Windows Firewall to default settings

If your Windows 11/10 computer is blocking connections as it is in this case, the Windows Firewall may be preventing the connections from getting through. The first thing you should do if you suspect a firewall problem is to restart your computer and your network/internet device (including your DSL or cable modem). If the issue persists, you can test to see if the problem is the Windows Firewall by temporarily turning off the Windows Firewall to see if it’s causing the problem. After you test the connection, turn on the Windows Firewall to make sure your computer is protected.

If this test solved the problem, that means that Windows Firewall is blocking the connections. If so, it may help to restore or reset the Windows Firewall to default settings and then restart your PC and see if that helps. This is only the case if you have added custom firewall rules to allow certain programs that would have normally been blocked, which is rare. If you have added custom rules, you may not want to perform this task. During this process which will remove any erroneous firewall rules that are blocking legitimate connections, Windows will notify you that restoring the default firewall settings may cause some programs to stop working. To reset the Windows Firewall, follow these steps:

Press the Windows key + R to invoke the Run dialog.

In the Run dialog box, type control and hit Enter to open Control Panel.

Exit Control Panel when done.

Read: Import, Export, Repair, Restore Default Firewall Policy in Windows

3] Temporarily disable third-party security software (if applicable)

On your Windows 11/10 computer, outgoing/incoming connections can be affected by the presence of a firewall or antivirus software (especially from third-party vendors) on the local computer or network connection. As you can see in this our case, the Windows Network Diagnostics identified the Malwarebytes Web Access Controller (MWAC) Filter which is what Malwarebytes uses for the Web Protection component in Malwarebytes (bad website blocking) that relies on the Windows Filtering Platform (WFP) APIs in modern versions of Microsoft Windows which is the same infrastructure/APIs used for the built-in Windows Firewall in newer versions of the Windows OS. Disabling the Web Protection component in MBAM worked for affected users, although this is more of a workaround than an actual solution.

Read: PC won’t connect to the internet, but other devices will

4] Run Network Troubleshooter

As this is a network-related issue, a viable solution is to run the inbuilt Network Troubleshooter and apply any recommended fixes to resolve network & internet connection problems on your Windows 11/10 computer.

Read: Can’t connect to this network error on Windows

5] Update Killer Network Manager driver (if applicable)

The Killer Network Manager, previously known as the Killer Control Centre, is a tool from chúng tôi that helps prioritize the network bandwidth to applications or processes that require faster internet connections. Essentially, the tool is a network management suite developed by Killer Networking for Killer network adapter users.

Some affected PC users reported they were able to resolve the issue by simply updating the Killer Network Manager driver. If this applies to you, you can update the Killer network adapter driver via Device Manager or visit the network adapter manufacturer’s website.

Read: SmartByte Network Service causes slow Internet speed on Windows

6] Perform System Restore

If the issue in the highlight persists after you have exhausted all other suggestions provided in this post, you can follow the steps below to restore your system to an earlier point in time when you weren’t having any sort of network or internet issues on your Windows 11/10 device.

Press the Windows key + R. to invoke the Run dialog.

In the Run dialog box, type rstrui and hit Enter to launch the System Restore Wizard.

At the next screen, check the box associated with Show more restore points.

Now, select a restore point before when you noticed the issue on your device.

At the next system startup, your older computer state will be enforced. The issue at hand should be resolved now. If not, you can reset the PC.

I hope you find this post helpful!

These posts might interest you:

How do I unblock a firewall connection?

Read: How to blacklist or block websites in Chrome, Firefox, and Edge browsers

Why is my firewall blocking everything?

The primary reason why your firewall is blocking everything is because you have set things up incorrectly. Although this problem, generally, doesn’t happen with the in-built firewall app of Windows 11/10 PC, it is very common with third-party utilities. That said, it is recommended that you check all the settings and options of your firewall app.

Read: How to allow Pings (ICMP Echo requests) through Windows Firewall.

Summer Is Prime Time For Pbl Remodeling

If this was the year you decided to give project-based learning (PBL) a try, you might need to catch your breath. Guiding students through a project experience can be demanding, especially when you’re also building your own toolkit of PBL strategies.

After the student experience is a wrap, invest time to reflect on your own learning as a PBL designer and facilitator. What were the bright spots of the project? Have you asked students for feedback? What will they remember most about their learning experience? What seemed hardest for them? Were they engaged all the way through? If not, can you pinpoint when and why their interest waned? Were you able to scaffold the experience so that all learners could be successful? What would you change if you were to do this project again?

So go ahead and take a well-deserved breather. But don’t put away those project artifacts and journals just yet.

Questions like these can set the stage for productive project remodeling. You might want to tackle a remodel on your own this summer or, better yet, team up with colleagues. With deliberate adjustments in your project plan, you can iterate on your design and guide students toward even better outcomes next time around.

Newcomers to PBL aren’t the only ones who invest in project remodeling. Veteran PBL teachers often challenge themselves and their students to take bigger risks, think more critically, and learn more deeply in their next projects. Here are two resources to inspire you as you tackle project remodeling this summer.

Artful Teaching

Raleigh Werberger is no newcomer to PBL. Currently dean of students at Darrow School in New York, he designed successful interdisciplinary projects as a high school teacher in Hawaii. (Read his blog post, “Using Entrepreneurship to Transform Student Work,” about a previous project.)

That doesn’t mean he has all the answers about how to create experiences that put students in the driver’s seat of their own learning. His PBL reflections caused him to ask tough questions: What’s the right line between teacher direction and student freedom? Is it OK for students to swerve toward new questions – unanticipated by the teacher – that grab their curiosity? How open is too open?

In true PBL style, Werberger designed a project to help him discover the answers with his students. He and his ninth-grade students at Darrow School spent an entire school year on an interdisciplinary project about fast food. They didn’t just study fast food as a way to understand global economics, agricultural practices, marketing, or health. They recreated their own version of the McDonald’s Happy Meal by hand-raising livestock, growing crops, making paper for packaging, and serving lunch to a community gathering while curating the whole learning experience with an artist’s sensibility.

Werberger has documented the project in a provocative book, From Project-Based Learning to Artistic Thinking: Lessons Learned from Creating an Un-Happy Meal.

To be honest, few teachers – or schools – are going to be in a position to tackle such an ambitious, immersive, open-ended project. But the questions Werberger explores, and the documentation he shares – from his own journal and his students’ blogs – are worth careful consideration by anyone interested in maximizing the opportunities of PBL and its close cousin, design thinking.

Teachers wondering how to facilitate student-driven learning will find a good role model. For example, Werberger writes, “I cast myself as a learner first, and we all worked together on the problem of how not just to make this food, but how to give it meaning, and then how to tell you about it.”

A key design decision was to have students approach the project as artists. Werberger didn’t want to treat art as an add-on to the project, but rather to have students “consider art as a form of thinking. Artists ask, ‘How does this affect me? How can I explain what I see to others?’ The work that is created is an attempt to explore these questions, not to answer them.”

Although the Un-Happy Meal Project takes open-ended learning to an extreme, students are not just set adrift. From project launch to their final exhibition, we can see the teacher artfully guiding and scaffolding the learning experience. Werberger describes in detail how he built a classroom culture of peer critique. He shares the prompts he used to get students to assess their own growth. Even when students are working on disparate tasks, they move to familiar rhythms because of established classroom routines. As he explains:

Motorola Enters The B2B Market With The Thinkphone

Lenovo-owned mobile brand Motorola has made its first steps into the business market with the ThinkPhone, a phone based on the already-available Motorola Edge 30 Fusion.

Motorola is pitching the ThinkPhone as the ideal companion for the Lenovo ThinkPad, a popular laptop for businesses, according to Motorola, and it comes with a unique first in a Motorola phone.

Hidden behind the sleek exterior of the ThinkPhone is a dedicated ThinkShield security chip, helping to keep sensitive data – something more likely to be present on a business phone – protected from hackers and other malicious actors. That’s backed by the Moto KeySafe, a dedicated processor that adds an extra layer of security for passwords, cryptographic keys and more.

The company also offers the ability for business administrators to set up an entire fleet of smartphones remotely, making the day-to-day management of work devices much simpler.

It’s a clear sign Motorola wants to expand its ecosystem to be a more tempting option for businesses who currently tend towards choosing Apple or Samsung phones for employees.


The popular Red Key from the ThinkPad laptops is present and accounted for, complete with the same red hue, found on the top-left side of the ThinkPhone. It’s a reprogrammable key, able to open apps or run specific functions with ease, and Motorola has teased a potential Microsoft partnership with exclusive Red Key functionality – but nothing more was said about it at the CES 2023 announcement.

If you’re familiar with Motorola’s current line-up, you might notice that the ThinkPhone closely resembles the Motorola Edge 30 Fusion, and you wouldn’t be wrong. Though with that said, there are key features like the aforementioned security-focused chipset and Red Key that help separate the two.

The ThinkPhone is also more durable, with a combination of aramid fiber and aluminium that boasts IP68 dust and water resistance as well as MIL-STD 810H protection.

There’s also the improved Windows integration with ThinkPhone owners able to connect their smartphone to their Windows PC or laptop and not only receive notifications and calls, but transfer files and even use the phone’s camera as a high-quality webcam – though that’s all already available for recent Motorola Edge smartphones.


Like the Edge 30 Fusion, the ThinkPhone has a 6.6in OLED display, the 5G-enabled Snapdragon 8+ Gen 1 paired with 8- or 12GB of RAM and up to 512GB of UFS 3.1 storage. It also matches the 68W fast charging capabilities, but has a larger 5000mAh battery. It shares the same 50Mp wide, 13Mp ultrawide and 2Mp depth rear camera setup and 32Mp front-facing snapper too.

Essentially, the ThinkPhone is the Motorola Edge 30 Fusion for business – and considering we praised the phone for its near-flagship performance at a much cheaper price in our four-star Motorola Edge 30 Fusion review, that’s no bad thing.

Pricing and availability for the smartphone are yet to be confirmed, with a vague promise of release in the coming months, though it’s said it could be bundled with the Lenovo ThinkPad for B2B customers.

While it is focused primarily on the B2B market, Motorola has confirmed that you could use it just like any other smartphone while enjoying the added security benefits and programmable Red Key, so it may be one to watch out for later this year.

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Google’s 6 Seo Tips For Ecommerce Websites

Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results.

Alan Kent, a Developer Advocate at Google, describes each tip in detail in a new video published on the Google Search Central YouTube channel.

Throughout the video, Kent emphasizes using Google Merchant Center because it allows retailers to upload product data via structured feeds.

Merchant Center feeds are designed to be read by computers, which means data is extracted more reliably than Googlebot crawling your website.

However, that doesn’t mean you should forego using structured data on product pages and rely on Merchant Center alone. Product structured data remains essential even if you provide product data directly to Google with a Merchant Center feed.

Google may crosscheck data from the Merchant Center feed against structured data on your website.

Google’s SEO recommendations for ecommerce sites revolve around getting the most out of both tools.

1. Ensure Products Are Indexed

Googlebot can miss pages when crawling a site if they’re not linked to other pages. On ecommerce sites, for example, some product pages are only reachable from on-site search results.

You can ensure Google crawls all your product pages by utilizing tools such as an XML sitemap and Google Merchant Center.

Creating a Merchant Center product feed will help Google discover all the products on your website. The product page URLs are shared with the Googlebot crawler to use as starting points for crawls of additional pages potentially.

2. Check Accuracy Of Product Prices Search Results

If Google incorrectly extracts pricing data from your product pages, it may list your original price in search results, not the discounted price.

To accurately provide product information such as list price, discounts, and net price, it’s recommended to add structured data to your product pages and provide Google Merchant Center with structured feeds of your product data.

This will help Google extract the correct price from product pages.

3. Minimize Price & Availability Lag

Google crawls webpages on your site according to its own schedule. That means Googlebot may not notice changes on your site until the next crawl.

These delays can lead to search results lagging behind site changes, such as a product going out of stock.

It would be best if you aimed to minimize inconsistencies in pricing and availability data between your website and Google’s understanding of your site due to timing lags.

Google recommends utilizing Merchant Center product feeds to keep pages updated on a more consistent schedule.

4. Ensure Products Are Eligible For Rich Product Results

Eligibility for rich product results requires the use of product structured data.

To get the special rich product presentation format, Google recommends providing structured data on your product pages and a product feed in Merchant Center.

This will help ensure that Google understands how to extract product data to display rich results.

However, even with the correct structured data in place, rich results are displayed at Google’s discretion.

5. Share Local Product Inventory Data

Ensure your in-store products are found by people entering queries with the phrase “near me.”

First, register your physical store location in your Google Business Profile, then provide a local inventory feed to Merchant Center.

The local inventory feed includes product identifiers and store codes, so Google knows where your inventory is physically located.

As an additional step, Google recommends using a tool called Pointy. Pointy is a device from Google that connects to your in-store point-of-sale system and automatically informs Google of inventory data from your physical store.

The data is used to keep search results updated.

6. Sign Up For Google Shopping Tab

You may find your products are available in search results but do not appear in the Shopping tab.

If you’re unsure whether your products are surfacing in the Shopping tab, the easiest way to find out is to search for them.

Structured data and product feeds alone aren’t sufficient to be included in the Shopping tab.

To be eligible for the Shopping tab, provide product data feeds via Merchant Center and opt-in to ‘surfaces across Google.’

For more on any of the above tips, see the full video from Google below:

Featured Image: Screenshot from chúng tôi August 2023.

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