You are reading the article Exclusive: Ginzametrics Seo Platform Gets New Features, Content Marketing Refresh updated in December 2023 on the website Cattuongwedding.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested January 2024 Exclusive: Ginzametrics Seo Platform Gets New Features, Content Marketing Refresh
GinzaMetrics, one of the more comprehensive Enterprise SEO dashboards out there, has undergone a a pretty large feature makeover, adding new features along with improved usability and speed.
In a another sign that the SEO industry is becoming more and more about content, digital and social media marketing, GinzaMetrics made the changes with an eye toward not only delivering recommendations for site structure improvements and the like, but for optimizing content marketing too. This comes a week after Moz changed their name and started focusing on analytics.
“The search and content marketing landscape is evolving quickly, and a healthy mix of data and creativity are required if you want to thrive,” said Ray Grieselhuber, CEO of GinzaMetrics. “We are thrilled to be a part of this revolution by helping our customers and agency partners discover the best content to create and optimize.”
The newly designed dashboard provides faster access to SEO and content recommendations. Users can spot the keywords that their content is ranking best for, as well as the content that is performing best or worst in search. This helps users make better decisions and reach a maximum target audience. It’s kind of a “to-do” list for web optimization.
“This new release includes a number of updates based on user feedback, and it’s aimed at making the consumer experience more enjoyable with the brands they engage,” Grieselhuber said.
One new feature helps users see problems in the internal structure of their sites. “Page Indexing and Internal Links Insights” provides recommendations across large websites and builds up graphs of internal links. The tool helps users see which pages have optimized links and which sections need improvements, such as HTTP errors, improper redirects and duplicate page titles.
“The ability to crawl a new site and quickly find duplicate page titles, HTTP errors, redirects and other issues in a prioritized, logical way, has long been a missing feature in enterprise level, cloud-based SEO platforms,” said Erin Robbins O’Brien, GinzaMetrics COO. “It will reduce the need to rely on additional platforms to access this relevant information, helping users save time and money.”
GinzaMetrics is one in a competitive field of SEO and content marketing analytics companies that continue to find users and raise millions of dollars. Some of Ginza’s top rivals include Brightedge and Conductor.
GinzaMetrics also offers competitor analysis so users can see how their keywords and social signals stack up with the competition. It lets users see shifts in their rivals’ search and content strategies. GinzaMetrics is also the only platform that crawls this information daily from search engines including Google, Bing, Yahoo, Yandex , Baidu, Sogou, and others. Those last two were added in April. The platform lets you customize stats by date range, search engine(s), keywords and more. You can also white-label the reports and the dashboard itself.
GinzaMetrics was founded in 2010 by Grieselhuber. Shortly after the company attracted seed funding from both Y Combinator and 500 Startups, a somewhat rare occurrence. The tool provides its features in more than 120 countries and 55 languages around the world.
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How agencies can provide clients with an integrated service given the increasing connection between brand, content marketing and SEO
After a couple of years of travelling and lifestyle consulting, I returned to the UK in 2012 with the goal of setting up a digital agency. I knew I wanted us to be very hands on and do transformative work with a limited number of clients I loved working with. But beyond that, I wasn’t sure what service I needed to create to do this!
It has taken me a year to work this out. But I’m there now and I’m inspired and it’s a journey of discovery I am keen to share.First Steps: Recognising key developments in SEO and social media
I started this journey as a big believer in SEO having driven 50% of first business’s traffic Easyodds through natural search from 2005 – 2010. In the two years I’d been away from the UK though, the world of SEO had changed. The recent Google Panda and Penguin algorithm updates had led to major penalties for low quality links and content. What’s more it was clear that this was not a one-off as algorithmic updates were being announced on a weekly basis.
So high quality content was a must for SEO. But not just for SEO.
In the 2 years I was away social media usage had continued to rocket and Twitter in particular had started to mature as a content marketing platform. Various surveys and articles were telling me that over half of social media activity involved content sharing. What’s more as Google was on the hunt for new and improved data to verify quality and relevance, I thought social data must surely become a key part of its algorithmic ranking decisions at some point.
What better way to identify quality content than to measure relevant sharing and engagement levels as well as backlinks? So high quality content could lead to independent traffic and that traffic in turn could lead to better long term search results.
So now I knew that my service had to merge SEO with social media using high quality, targeted content as the binding ingredient. I believed this could also lead to long term stability. While natural search remained a monster short term line of traffic, Google was increasingly starting to fill its pages with its own products and data.
The launch of Google Knowledge graph, a potential Wikipedia killer seemed a giant leap further towards Google-owned search results. Likewise the social media giants of 2010 remained widely used but the marketplace was still evolving as the massive growth in Pinterest usage proved. But within that environment of change, creating great content and inspiring and engaging a targeted relevant audience – that seemed to be timeless marketing craft and as future proof as any service I could conceive.Discovering the Brand Connection
Using their internal marketing data, we were able to identify some big additional natural search opportunities.
However once this work was complete, we discovered that there would be a negative brand impact from associating Borro with pawnbrokers which in turn created a reticence to strongly promote the directory. Although this is something we are still working on together and developing, the potential impact of our work in the early stages was diluted.
Great content may be the key to SEO and social media success but without full brand buy-in, great content can not prosper.The Power of Brand Purpose and Passion
We spent time exploring the brand values that the founding team was implanting into the DNA of the new company and the passions that had caused them to create the business.
The fact that we were working so directly with the founders at such an early stage was very helpful in drawing these ideas out quickly and authentically.
Excited by this experience, we started to focus attention in other client work to discovering a brand’s core purpose and passion. The results were amazing.
Finding this core inspiration was like content strategy gold.
Now I’ve experienced this, it makes sense. To succeed with the mission of creating shareable, relevant content, one must find themes related to a company that are not self serving and that its people are passionate enough about to get involved in an authentic dialogue. This is made possible by tearing back the layers of every day activity and delving deeper into a Company to find its core purpose because at the heart of most brands is a passion that originates from something deeper than just making money.
These ideas are beautifully expressed by Simon Sinek in his brilliant TED talk. He talks about how focusing on ‘The Why’, the passion and purpose of a company, has been so instrumental to Apple’s success. He frequently repeats his mantra ‘people don’t buy what you do, they buy why you do it’. Applying this to our service, we have discovered that finding ‘the why’ makes content strategy easy and effective.Conclusion of connection brand, content marketing and SEO
As I said at the start of this blog, our core purpose is to do transformative work with a limited number of clients we love working with. It has taken a year of discovery to get to a service we feel confident can help us achieve our goals. It may take another year to test and refine our theories but are greatly looking forward to this next part of our journey.
Thursday is always expected to be a busier day on the App Store each week, as several developers release new apps for iPhone and iPad. But when I awoke this morning, I was pretty shell-shocked to realize just how many new high-quality games are now available. While I would normally resort to throwing most of these new titles into App Recap, our daily app roundup, the sheer number of awesome new games merits a separate post this afternoon.
Aerena: Clash of Champions, Supernauts and Monsters Ate My Birthday Cake are among the new games in this massive App Store refresh, which is something that usually only happens around the holidays. We’ve provided game trailers for some of the exciting new games ahead, and we’ll be highlighting even more of the releases in App Recap later tonight. So grab your iPhone or iPad and check out a dozen must-have games ahead…Aerena: Clash of Champions
Assemble a team of champions and face-off against your friends or opponents in this turn-based tactical combat game, set in the unique Ætherpunk world with powerful masters and champions. Aerena: Clash of Champions is free on the App Store for iPhone and iPad.Supernauts
Supernauts is a social building game in which you join thousands of other players in contests to rebuild Earth, solve puzzles and get creative. The game has a highly social multiplayer environment and simple touchscreen controls. Supernauts is free on the App Store for iPhone and iPad.Monsters Ate My Birthday Cake Feeding Time
Feeding Time is a unique puzzle game with frantic gameplay and a papercraft art style, featuring dozens of hungry animals, mighty power-ups, colorful stages, unlockable bonus mini-games and more. Feeding Time is 99 cents on the App Store for iPhone and iPad.
Enter a beautiful Origami world and bring it to life in Paperama, a unique puzzle game with several levels to complete. Fold paper sheets to create origami figures, working as accurately as possible to fit the form. Paperama is free on the App Store for iPhone and iPad.Across The Table Hockey
Get it on arcade-style hockey action in this same-screen, two-player game that combines air hockey and table hockey into one. Imagine table hockey with the added speed and freedom of air hockey. Across The Table Hockey is 99 cents on the App Store for iPad.Storm Casters Desert Fox: The Battle of El Alamein
Take control at the turning point of the battle for North Africa in this World War II turn-based strategy and history desert warfare game. Command tanks, recon units, flak guns and more. Desert Fox: The Battle of El Alamein is $9.99 on the App Store for iPhone and iPad.Farting Felix Puzzle Tale
Match and build your own kingdom in Puzzle Tale, a new game that combines the simulation and match-three puzzle genres. In the game, you get lands jam-packed with resources to help you make the kingdom thrive. Puzzle Tale is free on the App Store for iPhone and iPad.
Try out this handcrafted game that is all about catching jellies, with bombs, clocks and electroshock. The fast-paced game involves catching as many jellies as possible in 60 seconds, with power-ups available to boost your score and time. Jellies! is $1.99 on the App Store for iPhone and iPad.Battle Bears Ultimate
Battle Bears Ultimate is an epic single and multiplayer first-person shooting game, featuring awesome graphics and smooth controls. Lead your clan to victory in team-based battles, with unique characters, weapons, upgrades and more. Battle Bears Ultimate is free on the App Store for iPhone and iPad.
Mark Traphagen of Stone Temple Consulting is a pillar of the speaking circuit and regularly does videos and blog posts about SEO. He always has helpful insights and actionable steps for marketers to better their content and make it appealing to both the search engines and the users.
I had a chance to interview Mark before our last SEJ Summit SEO conference of 2023, happening November 2nd in New York City. Check out his answers below:Your SEJ Summit Presentation is about creating content that is also SEO and brand friendly. This is an area many brands seem to struggle in. Why do you think that is?
Brand content tends to be created with either SEO or reputation/brand-enhancement in mind, but rarely with both, as if they were mutually exclusive. It’s difficult to say why that happens in all cases, but in our experience with larger brands, it’s often a result of who has ownership of the content, and what their goals are.
It is possible, though, and we believe most desirable, to create content that both helps build SEO while at the same time creating real value for actual users of the site.SEO and content marketing seem to be pitted against each other. What are the benefits of the two disciplines working together?
As I said in the previous answer, which of those is emphasized seems to depend upon who within the company (or which department) has ownership of the content. The sad irony is that there’s increasing evidence that high-quality content that does a good job of fully serving user needs actually enhances SEO, so there’s obviously benefit in bringing the disciplines (SEO and content creation) together.
For that reason, at Stone Temple we work hard to raise the vision of our clients for what content can do, and to support them in “selling” to their companies that higher vision.I love the story of your start in digital marketing. You worked at an indie bookstore who was losing money due to Amazon and your boss pretty much said “Figure this out.” Over the years, what changes in our field surprised you the most?
My biggest surprise over the years has actually also been my biggest delight. When I was “inventing online marketing” (or so I thought!) for that small store, I thought at first that it was all a matter of learning a set of tricks. But I discovered that doing real marketing, the best stuff that always worked even before digital, actually enhanced and strengthened my SEO and e-commerce efforts. To my surprise and delight, because of the increasing sophistication of Google, those practices actually scale up to the huge brands that Stone Temple works with today.
Let me provide a couple of concrete examples from my bookstore marketing days:
Our store served a pretty geeky culture, people who were really into the kind of books we specialized in. In those pre-social-media days, bloggers ruled as far as influence, and we came to realize that a lot of our potential customers discovered new books via popular book review bloggers. So we reached out to those bloggers, building great relationships with many of them, resulting in them recommending and even linking to our store in their reviews. They came to love us because they realized we truly loved the books they and their readers loved, and that love fest resulted in a big jump in traffic and sales for our store.
The next step was nurturing a sense of community amongst our customers by creating a way for them to become qualified reviewers on our site, which led to many of them becoming mini-celebrities in our niche. We made heroes of our customers, and gained a lot of valuable user-generated content along the way.
Those early lessons have never left me. It’s why Eric Enge and I constantly preach that SEO and content are never stand-alones; to be successful they must be part of a complete marketing ecosystem.It seems like content marketing is now starting to mature as a field, where do you think the future of content marketing is heading? What can we expect in the next 5 or 10 years?
I don’t think the emphasis on the importance of content will ever go away now. From the SEO perspective, it’s become obvious that search engines place increasing importance on the quality and usefulness of a site’s content. My hope, though, as I stated above, is that more and more companies will adopt a more holistic view of content, and realize that not only are SEO and traditional marketing goals for content not at odds, but they are most successful when they are in cooperation.In your opinion, what is the number one under appreciated skill a digital marketer needs to succeed in 2023?
Without a doubt, it’s learning the fundamentals of traditional marketing. I’ll be the first to admit that I have big gaps in my own background in that area. The good news is that you can self-educate in marketing these days, if you’re diligent in uncovering the best information sources and dedicated to putting in the effort. I’m investing significant time into my own marketing education these days.
I still am thankful for my “thrown into the deep end of the pool” introduction to digital marketing. I learned a lot because I had to, and I honed those skills in the real battlefield of high-competition marketing. Now it’s time to “grow up” and dig deep into the accumulated wisdom of marketing that goes beyond technical SEO skills or the ability to create great content.Great insight, Mark. It is always a learning game. Thanks for answering my questions. See you in NYC!
Don’t forget; you can still buy tickets and come see us in NYC Nov. 2nd at the TimesCenter in Manhattan.
Can content marketing software ease the pain?
A new technology report by Rebecca Lieb at Altimeter has just been launched evaluating the software landscape for content marketing. You might read that as a “not for me” – doesn’t sound too exciting at first glance, but we’d suggest that it might be worth re-thinking that stance.The $44Bn market: Content marketing is big and complex
Now valued at a whopping $44Bn, the creation and promotion of customer or branded content remains on a huge growth trajectory, and yet Altimeter finds 70% of marketers lack a consistent or integrated content strategy – marketers still have a scattergun approach to content.
“Content is the atomic particle of all marketing” Rebecca Lieb
[note: Seth Godin also said content was marketing’s last stand about 2–3 years ago]
The reality is that marketing is now a complex process, it involves multiple stakeholders throughout the organisation, outside agencies and suppliers, and multiple channels and media. It’s the growing channel and media complexity, driven by consumer behaviour changes, in turn increasing the adoption of content marketing, has given rise to a large, complex, and highly disparate content marketing landscape. A landscape which requires more intelligent tools, software that enables all, or elements, of the content marketing process from creation to promotion and governance, to be managed.Software options appear to make the complex more complex?
If we accept that content marketing is complex, then the current suppliers of software appear to make it much worse, that’s according to Altimeter – though I’d agree for what it’s worth.
What’s creating the issues and driving the need to change?
Organisations lack a cohesive, coherent, strategic approach to content
Creating and publishing content is hard, unrelenting work
Lack of ownership by one team or division
Lack of integration with other softwares and processes
Misaligned buyer needs vs planned investments
A tangled software landscape
Altimeter’s focus in the report is that software is the key to making the complex much simpler, yet currently there are too many solutions (110 suppliers), many of them small players all whilst the market itself is evolving. We are however seeing the giants, such as Adobe and Salesforce, changing (and buying) the market to create ‘marketing clouds’ – is this the future?
“By 2023, there will be ‘content stack’ offerings in the marketplace — end-to-end solutions akin to ad stacks.”
Altimeter believes that the content marketing tool landscape will begin to consolidate by 2023, that there will be “content stack” offerings — end-to-end solutions akin to ad stacks. Currently, no single supplier has an end-to-end solution. Logically we might accept that a few will partner, merge, acquire, and/or collaborate to create a total solution.
Altimeter Group’s Content Tools Stack HierarchyHow to define your content marketing tool stack
Much like any other area of business and software, Altimeter Group approaches the content marketing tools problem from the perspective of marketing challenges and needs first, highlighting three steps to best determine your content marketing tool stack:1) Determine your content marketing use cases.
Altimeter highlights eight over-arching use cases that fall into one of three phases of scaling complexity. Feed the beast might be how it feels for many yet to some extent we’re all in a process of refining and bringing in a robustness, forming roles outside of creation, such as analytics. The third phase of maturity is around governance, a phase where teams grow and regulatory requirements need to be met.
Three phases of maturity
Altimeter recommend that we’re certain to solicit stakeholders and end-users for requirements, input, and collaboration.
“You can’t retrofit activities to the tool; you have to align the tool with your activities.” Kristina Halvorsen Founder & CEO, Braintraffic2) Plan for integration and evolution.
Altimeter highlight that future-proofing software selection requires a plan, and that integration is tripartite:
Systems integration. Such as CRM, data and analytics
Integration with the organisation including internal communications and corporate intelligence
Integration with structure, workflow and processes – including internal and external teams or partners
Common integration points vs use cases3) Identify and prioritise suppliers based on those use cases.
Much like any other process of vendor selection. The above two steps enable the priorities and filters to be easily understood and so a checklist created.
Other key areas of best practise that we’d recommend would be enabling scale and phasing development for speed. Of course, the big one is always finding and developing the right team – all the software power in the world simply cannot replace people.
Want to know how those 110 suppliers (or vendors) compare? Check out page 15 of the report right here.
The open source Cloud Foundry Foundation is growing today with the addition of OpenStack vendor Mirantis to its membership roster. The move is a very interesting one for many reasons.
Cloud Foundry has emerged in recent years to become a leading Platform-as-a-Service (PaaS) platform. The project which was originally started as an open source effort by VMware back in 2011 and then spun out to VMware’s sister company Pivotal. The Cloud Foundry Foundation itself was officially announced in December 2014, as a Linux Foundation backed collaboration project.Cloud Storage and Backup Benefits
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EMC, HP, IBM, Intel, Pivotal, SAP and VMware are all platinum members of the Cloud Foundry Foundation. In the case of HP, IBM and Pivotal, they all have their own respective Cloud Foundry distributions as well. The addition of Mirantis will see yet another Cloud Foundry distribution added to the mix.
“We strongly believe it is the best strategic move for Mirantis to remain the pure play OpenStack company, and to actively integrate best-in-class outside technologies into OpenStack,” Mirantis co-founder Boris Renski wrote in a blog post. “We do this because it is the best way to give our customers choice in how they architect their cloud, and it applies to the PaaS layer.”
Mirantis has emerged to become one of the leading vendors in the OpenStack space, both in terms of code and money. In October 2014, Mirantis raised $100 million in funding as it gears up toward a 2023 IPO.
Being focused on OpenStack, Mirantis’s goal is to make sure it can integrate technologies with OpenStack. It’s a goal that makes a whole lot of sense. While some of my peers in the media (and some vendors, too) are focused on the drama of who works with who, and which vendors don’t like each other, the simple truth is that at the end of the day, only one thing matters: the customer deployment, and making sure it works, regardless of the vendors involved.
That’s why Mirantis has been a successful business so far. From the very first time I met with Mirantis, the company was all about services, training and helping organizations to actually deploy OpenStack. In the early days of OpenStack, in fact, there was hardly an OpenStack deployment that I was aware off that didn’t have Mirantis’s fingerprints all over it.
Mirantis isn’t betting on a winner in the PaaS race, either. Mirantis also has a strategic relationship to bring the Google Kubernetes project into the OpenStack realm as well. Kubernetes, not coincidentally, is the key container orchestration piece that enables Red Hat’s upcoming OpenShift 3.0 PaaS release. OpenShift is largely regarded as the primary competitor to Cloud Foundry.
I’ve long thought of OpenStack as the ‘Big Tent’ model under which all manner of technologies are welcome. OpenStack itself is at its most basic level a framework and a set of APIs that enable technologies to be plugged in, including compute, storage and networking.
Considering that HP, IBM, VMware and EMC are all members of the OpenStack Foundation already as well, it now seems that with the addition of Mirantis to Cloud Foundry, that OpenStack’s interests will be well represented in the PaaS market.
Sean Michael Kerner is a senior editor at Datamation and chúng tôi Follow him on Twitter @TechJournalist
Photo courtesy of Shutterstock.
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