Trending March 2024 # Explainer: Why Apple Didn’t Put Long # Suggested April 2024 # Top 9 Popular

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Back when Android manufacturers were adding wireless charging to their phones and Apple wasn’t, one popular theory was that the iPhone maker was skipping contact-based chargers and holding out for long-distance ones. In the end, of course, Apple finally opted for the same contact-based Qi chargers as everyone else.

But resonance chargers – which require the device to be placed extremely close to the charging coils – offer limited benefit. Sure, it’s convenient to be able to just put your iPhone X down on a wireless charging dock and pick it up again later without having to fiddle with the Lightning cable, but you still have just as many cables as ever – they are now simply attached to docks.

RF-based long-distance charging – promoted by companies like Energous – promises far greater benefit, allowing devices to be charged anywhere in the same room as the charger. So why didn’t Apple wait … ?

With Energous and rival company Powercast both announcing FCC approval of their long-range wireless charging devices, we could be forgiven for expecting the vision of a wire-free world to be realized any day now. That if Apple had waited just a little bit longer, it could have skipped olde-world resonance charging and gone straight to RF charging – which is truly wireless.

But there’s a reason it didn’t, and why that ‘anywhere in a room’ charging vision isn’t going to happen any time soon.

Let’s start with a couple of basics. First up: distance.

There are only really two forms of RF wireless power: near-field and far-field. Energous uses the term ‘mid-field’ to describe the three-foot range device for which it received FCC approval, but rival firm Powercast dismisses that as ‘a marketing term’ and says that it actually falls into the near-field category. The vision we’re discussing is far-field charging.

The next obvious question is: what distance counts as near versus far? That’s a question almost impossible to answer. First, because experts disagree – there are various rival definitions being touted – and second because the definition is not measured in units of distance. Here’s Powercast’s take, for example.

We define the boundary as a distance of 2D2/λ where D is the largest dimension of the transmitting or receiving antenna and λ is the free space wavelength.

Er, yeah. But in approximate terms, a few feet would be considered near-field while far-field can, in theory, reach up to 80 feet. I’ll talk more about the real-life side of that shortly.

Second, let’s address another confusing issue: power limits.

Under what are known as Part 15 regulations, the Federal Communications Commission (FCC) limits the maximum power output of an RF power transmitter to just one watt. However, you’ll see references to three- or four-watt devices, and that’s because the one-watt limit refers to an omnidirectional antenna. By focusing the radio beam in a particular direction, you can effectively concentrate the available power.

The FCC allows a four-fold antenna gain (6dBi if we want to be really technical) to within a particular arc. One sample RF charger, for example, uses a directional antenna with a 70-degree arc. However, it would be misleading to equate this to 4 watts: the maximum power that can be transmitted remains at one watt. And since nothing is ever 100% efficient, the maximum power that can be harnessed is even less – even right next to the transmitter, that might realistically be half a watt.

But we can’t talk power without returning to distance. More specifically, the relationship between power and distance. Radio waves (and RF power is just a specific form of the same) are subject to the inverse-square law. This states that intensity is inversely proportional to the square of the distance from a source.

Get 0.5W one inch from the transmitter, and you’ll be down to a 0.125W two inches away from it (two times the distance = quarter of the power). At four inches, you’ll be down to 0.03W.

It doesn’t take much math to see that visions of powering a MacBook across the room from the transmitter any time soon are just pure fantasy. So what’s the reality of today’s tech?

Powercast says there are two realities: what is technically possible, and what is both safe and legal. Here’s what Dr. Charles Greene has to say about that ‘charge a device anywhere in a room’ vision.

The technology is real, the technology works, it is technically feasible. In a military application, we’ve delivered 5 watts of power to an autonomous device 20 feet away.

So yes, technically we could today fully charge an iPhone anywhere in a room. But not legally, and not safely. That military application was with no people present in the field.

And that’s with good reason. Put a human being in a powerful RF field, and it starts heating up their tissues, exactly like a microwave oven. Understandably, the FCC isn’t too keen on allowing companies to cook their customers, and that’s where that one-watt power limit comes in. Which means the amount of power you can deliver over any distance is very small.

How small? Greene said the peak power available – right next to the transmitter – is around half a watt. Within inches, it drops to tens of milliwatts. At three feet, you’re in single digit milliwatts. By ten feet, you’re measuring power in micro-watts.

Energous, however, points out that you can sidestep the power limits imposed by Part 15 regulations by opting instead to abide by a different set of rules, known as Part 18.

Powercast is limited in terms of how much power they can emit from their transmitter as their certification falls under FCC Part 15. Our certification was for FCC Part 18, a world’s-first for RF-based charging at a distance. Part 18 has no specific limit in terms of power, as long as you can meet other FCC safety/exposure requirements.

Powercast agrees, and says that it too has worked under Part 18, but that doesn’t change the fact that adhering to those rules doesn’t get you much further in terms of deliverable power – a point Energous acknowledges.

This first generation transmitter was certified to provide 120mW at about 1ft from the transmitter. That is able to charge many of today’s smaller electronic devices and also provides a trickle charge for larger battery devices.

The company of course says it plans to do much better – but can’t say when.

So no, we’re not going to be using this technology to charge our iPhones across a room anytime soon, let alone power a MacBook.

But, says Greene, that doesn’t mean the technology is useless. It’s all about being realistic about its applications. For example, a few hundred micro-watts are useless for powering a MacBook or an iPhone, but is a perfectly usable trickle charge for a low-powered device – like a keyboard or trackpad. A single transmitter behind your desk could keep a Magic Keyboard, Trackpad or Mouse operating without ever needing to connect a Lightning cable.

And in these days of the Internet of Things, we suddenly have a lot of very low-power devices around the home. Thermostats. Thermometers. Motion sensors. Hue switches. All these sorts of things are almost tailor-made for distance charging applications.

Powercast has been powering devices like these in the industrial and commercial sectors since 2010, and it’s no surprise that it now sees consumer applications for its technology. For something like a window sensor, it says, distances of up to 80 feet are possible.

Along the way, though, we’ll likely see short-range systems that can keep a phone topped-up when placed on a desk or nightstand. And that’s the point at which inclusion of the chip in an iPhone starts to make sense.

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Why Are Apple Smartphones Trouncing Windows?

Microsoft continues to humiliate Apple in both the desktop and server markets, with Apple’s market share stuck stubbornly below 5 percent in the former, and hovering a fraction above 0 percent in the latter.

But when it comes to the mobile operating system market, it’s Microsoft that’s eating humble pie — of a brand with a distinctly Apple (NASDAQ: AAPL) flavor.

That’s because despite its domination of desktop and server room operating system sales, Microsoft’s (NASDAQ: MSFT) attempts in the mobile arena have been lame, lame, lame, to say the least: After years of laboring, Microsoft’s Windows Mobile managed a smartphone OS market share of just 9 percent in the second quarter of this year, according to Gartner. By contrast, Apple’s iPhone has already bagged over 13 percent in just two years – and that figure is rising fast.

So the obvious question that comes to mind is this: Why does a company like Microsoft — one that is so successful at selling desktop and server operating systems — do so dismally in the mobile arena, and why does a company like Apple — one that is such a dismal failure in the desktop and server operating system market — do so well in the mobile arena?

One reason the iPhone has succeeded so remarkably is because the competition’s OSes are so bad. Symbian? Blackberry? Windows Mobile? Oh please! These fiddly little mobile OSes might have seemed acceptable until Apple burst onto the scene, but once the iPhone was released the game was over. Apple’s mobile OS is so easy to use that anything else looks ridiculous in comparison. Even if it’s not quite ready for enterprise prime time, it’s changed the game and sent the other mobile OS makers scurrying to follow Apple’s lead.

Will that stop the iPhone? Probably not. If we take a look at the desktop market, a major reason Microsoft’s Windows has protected its position as top dog for years is because of the huge range of applications that run on it, including old, bespoke apps that won’t easily run on anything else. Linux and OS X may be “as good” or “a little better” than Windows, but that has proven not to be enough to erode Windows’ market share significantly.

So even if the other mobile players do manage to make an OS “as good” or “a little better” than the iPhone OS, they’ve probably missed the boat. It’s the plethora of iPhone apps that are out there — and that are still coming in droves — that will likely ensure that the iPhone continues to thrive. Apple’s App Store has tens of thousands of apps to run on the platform, while the numbers offered by the competition are laughable.

Market leader Nokia’s market share is dropping rapidly, and if you’re wondering why and want a laugh go visit Ovi, Nokia’s app store. You’ll find a few wallpapers and ringtones, but apps? The paucity of what’s on offer beggars belief! Microsoft hasn’t even gotten around to building an apps store for Windows Mobile yet, and Blackberry’s App World is little better than Ovi.

What this means — and you have to love the irony — is that Apple’s iPhone OS has become the Windows of the mobile world, the OS of choice for developers of consumer apps. But what must be troubling for Nokia, Research in Motion and Microsoft is that despite the considerable work they have put in over the past few years to establish their mobile OSes in the enterprise — with centralized management and provisioning, encryption, remote device wipe, and so on — Apple is also already attracting considerable enterprise user interest despite having done comparatively little in this regard.

A quick look at Apple’s App Store shows plenty of business apps from the likes of Oracle, chúng tôi SAP and others that demonstrate that enterprise users are being wooed by big business.

What all this goes to show is that if you build an OS that blows away the competition in terms of looks and ease of use, as Apple has discovered with its iPhone OS, users will adopt it and developers will come. As Apple has learned to its cost in the desktop OS arena, being as good or a little better than the market leader simply isn’t enough to avoid humiliation.

Article courtesy of Server Watch.

Top 10 Cryptocurrencies For Long

In the domain of cryptocurrencies, the term “crypto” denotes the complicated cryptography that permits the creation and processing of digital currencies, and also their transactions through decentralized networks. Although this essential aspect of the sector has come under assault as it has grown in popularity, cryptocurrencies are nearly always meant to be impervious to government exploitation and regulation. In this post, you will learn about the top 10 cryptocurrencies which are worth it for long-term investments.   Best Cryptocurrencies for Long-term Investment  

Bitcoin- BTC

Bitcoin (BTC) is a cryptocurrency that was established in 2008 by Satoshi Nakamoto, an unknown individual or group of individuals. Bitcoin is a decentralized digital money that may be transmitted directly from one user to another on the peer-to-peer bitcoin network. Cryptography is used by network nodes to validate transactions, which are subsequently recorded in a blockchain, a public distributed ledger. Regardless of whether its price increases or decreases, bitcoin will remain dominant in the cryptocurrency market. Strong liquidity will benefit traders as long as it persists, regardless of market volatility.  

Ethereum- ETH

Ethereum is a decentralised digital platform that enables the creation and execution of Smart Contracts and DApps without any need for third-party downtime, fraud, control, or interference. Ethereum is a permissionless, non-hierarchical collection of servers (nodes) that produce and reach consensus on an ever-growing network of “blocks,” or bunches of transactions, known as the blockchain.  

Tether- USDT

Tether, formerly known as Realcoin, was among the first cryptocurrencies to be linked to the US dollar when it was established in 2014. Tether is a cryptocurrency whose crypto tokens are insured by an equal number of traditional fiat currencies kept in a separate bank account, such as the dollar, pound, or Japanese yen. Tether is a stablecoin, a form of cryptocurrency that aims to keep cryptocurrency prices consistent, as opposed to the large price swings seen in other prominent cryptocurrencies like Bitcoin and Ethereum.  

Ripple- XRP

Ripple was originally introduced in 2012 as a cryptocurrency and a digital payment system for financial transactions. XRP was established by Ripple Labs as a payment currency for their decentralized payment system. Because the firm originated with a blockchain-based system, XRP is utilised with a network of verification nodes instead of a blockchain. Ripple XRP has a market value of $26,8 B as of April 2nd, and oneXRP is currently trading for $0.5926.  

Uniswap- UNI

The Uniswap protocol is a decentralized crypto exchange mechanism. Uniswap is the name of the business that invented the protocol. The protocol enables for automatic transactions between cryptocurrency tokens on the Ethereum blockchain by the use of smart contracts. It has a market value of $15.2 B as of April 2nd, and one UNI is worth $29.21.  

Dogecoin- DOGE

Dogecoin is a cryptocurrency that was created as a joke by software developers Billy Markus and Jackson Palmer to mock the booming cryptocurrency market at the time. On May 9, 2023, SpaceX launched the first cryptocurrency-funded space mission, a Dogecoin-funded ridesharing flight to the Moon.  

Cardano- ADA

Cardano is a cryptocurrency system and open-sourced project aiming to build an open public blockchain for payment systems. Cardano’s internal coin is called Ada. Charles Hoskinson, one of Ethereum’s five original founders, was a co-founder of the company. He departed Ethereum after significant disputes with its direction, subsequently assisting in the creation of Cardano.  

Polkadot (DOT)

Polkadot is a one-of-a-kind cryptocurrency that aims to make blockchain interoperability accessible to the general public. Its protocol connects permissioned and permissionless blockchains, and also oracles, enabling systems to communicate in a single environment. Gavin Wood is a co-founder and former CEO of the Ethereum Project. As of March 2023, Polkadot is valued at $30.3 billion, and one DOT is worth $32.83. Polkadot is a decentralized internet that allows different blockchains to share data and information in a trustless manner via the Polkadot relay chain.  

Binance Coin: BNB

BNB is an ERC20 token based on Ethereum that was developed by Binance, a major cryptocurrency exchange. This currency can be used to pay a commission for purchases on the exchange. A total of 200 million tokens were manufactured for the currency. As per the Whitepaper, Binance plans to use 20% of earnings each quarter to purchase back and burn BNB until 50% of the total BNB supply (100 M) has been burned.  

Bitcoin Cash- BCH

BCH is a cryptocurrency that was created in 2023 as a fork of Bitcoin. Bitcoin Cash was created with the intention of having a bigger block size than Bitcoin, enabling for more transactions to be recorded in a single block. Aside from their differences, Bitcoin Cash and Bitcoin have certain technological similarities, such as the usage of the same consensus process and a 21 million coin supply cap. As of April 2, it has a market capitalization of $10.8 billion, and 1 Bitcoin Cash is worth $575.17.  

Conclusion

In the domain of cryptocurrencies, the term “crypto” denotes the complicated cryptography that permits the creation and processing of digital currencies, and also their transactions through decentralized networks. Although this essential aspect of the sector has come under assault as it has grown in popularity, cryptocurrencies are nearly always meant to be impervious to government exploitation and regulation. In this post, you will learn about the top 10 cryptocurrencies which are worth it for long-term investments.Bitcoin (BTC) is a cryptocurrency that was established in 2008 by Satoshi Nakamoto, an unknown individual or group of individuals. Bitcoin is a decentralized digital money that may be transmitted directly from one user to another on the peer-to-peer bitcoin network. Cryptography is used by network nodes to validate transactions, which are subsequently recorded in a blockchain, a public distributed ledger. Regardless of whether its price increases or decreases, bitcoin will remain dominant in the cryptocurrency market. Strong liquidity will benefit traders as long as it persists, regardless of market volatility.Ethereum is a decentralised digital platform that enables the creation and execution of Smart Contracts and DApps without any need for third-party downtime, fraud, control, or interference. Ethereum is a permissionless, non-hierarchical collection of servers (nodes) that produce and reach consensus on an ever-growing network of “blocks,” or bunches of transactions, known as the blockchain.Tether, formerly known as Realcoin, was among the first cryptocurrencies to be linked to the US dollar when it was established in 2014. Tether is a cryptocurrency whose crypto tokens are insured by an equal number of traditional fiat currencies kept in a separate bank account, such as the dollar, pound, or Japanese yen. Tether is a stablecoin, a form of cryptocurrency that aims to keep cryptocurrency prices consistent, as opposed to the large price swings seen in other prominent cryptocurrencies like Bitcoin and Ethereum.Ripple was originally introduced in 2012 as a cryptocurrency and a digital payment system for financial transactions. XRP was established by Ripple Labs as a payment currency for their decentralized payment system. Because the firm originated with a blockchain-based system, XRP is utilised with a network of verification nodes instead of a blockchain. Ripple XRP has a market value of $26,8 B as of April 2nd, and oneXRP is currently trading for $0.5926.The Uniswap protocol is a decentralized crypto exchange mechanism. Uniswap is the name of the business that invented the protocol. The protocol enables for automatic transactions between cryptocurrency tokens on the Ethereum blockchain by the use of smart contracts. It has a market value of $15.2 B as of April 2nd, and one UNI is worth $29.21.Dogecoin is a cryptocurrency that was created as a joke by software developers Billy Markus and Jackson Palmer to mock the booming cryptocurrency market at the time. On May 9, 2023, SpaceX launched the first cryptocurrency-funded space mission, a Dogecoin-funded ridesharing flight to the Moon.Cardano is a cryptocurrency system and open-sourced project aiming to build an open public blockchain for payment systems. Cardano’s internal coin is called Ada. Charles Hoskinson, one of Ethereum’s five original founders, was a co-founder of the company. He departed Ethereum after significant disputes with its direction, subsequently assisting in the creation of Cardano.Polkadot is a one-of-a-kind cryptocurrency that aims to make blockchain interoperability accessible to the general public. Its protocol connects permissioned and permissionless blockchains, and also oracles, enabling systems to communicate in a single environment. Gavin Wood is a co-founder and former CEO of the Ethereum Project. As of March 2023, Polkadot is valued at $30.3 billion, and one DOT is worth $32.83. Polkadot is a decentralized internet that allows different blockchains to share data and information in a trustless manner via the Polkadot relay chúng tôi is an ERC20 token based on Ethereum that was developed by Binance, a major cryptocurrency exchange. This currency can be used to pay a commission for purchases on the exchange. A total of 200 million tokens were manufactured for the currency. As per the Whitepaper, Binance plans to use 20% of earnings each quarter to purchase back and burn BNB until 50% of the total BNB supply (100 M) has been chúng tôi is a cryptocurrency that was created in 2023 as a fork of Bitcoin. Bitcoin Cash was created with the intention of having a bigger block size than Bitcoin, enabling for more transactions to be recorded in a single block. Aside from their differences, Bitcoin Cash and Bitcoin have certain technological similarities, such as the usage of the same consensus process and a 21 million coin supply cap. As of April 2, it has a market capitalization of $10.8 billion, and 1 Bitcoin Cash is worth $575.17.Cryptocurrency is no longer considered a speculative investment. Digital assets are being taken seriously by both retail and institutional investors. With so much buzz surrounding the digital currency, investors are seeing it as a viable option for both short-term profit and long-term investment. The rise of cryptocurrencies necessitates extreme care while investing in them. Before investing in crypto, investors must properly assess its potential. Its amazing popularity, market domination, and ongoing relevance in the cryptocurrency ecosystem cannot be denied.

10 Facts You Didn’t Know About Naruto’s Haku

Haku is one of the most beautifully written characters by the Naruto manga creator Masashi Kishimoto. We can also say that he’s the only character who, even with a brief appearance, managed to gain an enormous fan following. One of the earliest arcs of Naruto introduced us to Haku, making him a fan favorite for life. Despite having a shorter screen time, the impact he left is massive. And there are several lesser-known facts about Haku that his admirers sometimes overlook. So, keep reading to discover 10 facts we bet you didn’t know about Haku in Naruto.

1. Haku Is In the One Hand Sign Club

2. Haku’s Official Stats in Naruto

Image Courtesy – Naruto by Pierrot Animation Studios (Twitter)

We never got to see Haku’s full potential due to his premature death in the anime series. But we have Haku’s official stats, ranging from Intelligence to Genjutsu, that were revealed in the Naruto Secret: Scroll of People Character Official Databook. This clearly reveals to us how strong Haku actually was in each aspect of a Ninja and amazed everyone. We believe not many fans know this fact about Naruto’s Haku.

StatsIntelligenceStrengthSpeedStaminaHand sealsNinjutsuTaijutsuGenjutsuTotalPoints41.54243.51121Stats from Naruto Secret: Scroll of People Character Official Databook

3. Haku’s Name; Connection with Kekkei Genkai

Image Courtesy – Naruto by Pierrot Animation Studios (Fandom)

Many of us either don’t know what Haku’s clan is or we forgot about it. But it has an amazing connection (a wordplay) with Haku’s powers. Haku belongs to the Yuki family, and the literal meaning of Haku is “White” whereas Yuki translates to “Snow“. And well, “White Snow” resembles the clan’s Kekkei Genkai “Ice Release” technique. It is indeed a clever wordplay from Kishimoto, and like Oda’s wordplay which we saw in our facts about Shanks article, he has secrets for almost all of the characters in the show.

4. Haku’s Appearance was a Big W 5. Haku Heavily Influenced Naruto’s Life

Image Courtesy – Naruto by Pierrot Animation Studios (Fandom)

“When a person has something important they want to protect. that’s when they can become truly strong.” – Haku

Haku was introduced in the first and most important arc in Naruto, i.e. Prologue – Land of Waves arc (see the complete list of Naruto arcs here). Naruto met Haku and thought he was a girl (like many of us). But we all know how that went. But if you are still wondering whether Haku is a girl or a boy? Learn about Haku’s gender in Naruto right here.

Later, it turns out they are enemies and an intense battle ensues, making this one of the fan-favorite arcs in Naruto. Throughout this arc, Haku serves as the first and foremost influential person to Naruto in his life. He taught him the way of Shinobi and becoming a better person and wished him to become a great Ninja in his life. Even when he has reincarnated, Haku and Zabuza asked about Naruto and were happy to see the progress he had made to become a legendary Ninja.

6. Haku’s Character Was Going to Be a Bear at First

Image Courtesy – Naruto by Pierrot Animation Studios (Fandom)

Yes, you didn’t read that wrong. In an interview with the creator Masashi Kishimoto in 2023, he confirmed that he initially sketched Haku’s character as a bear. But that didn’t develop so well to reach the final plans as his editor proposed that they can maybe change that character into a human. Huge thanks to this editor, as if not for him, we would have missed out on a great character like Haku. Meanwhile, I am still curious about the plans Kishimoto sensei had for that bear.

7. Haku’s Mask and Its Connection with Naruto 8. Haku’s Death Foreshadowed One of the Major Events

Image Courtesy – Naruto by Pierrot Animation Studios (Fandom)

When Haku noticed that Zabuza was about to be killed by Kakashi, he threw himself in front of him to save his master. As a result, he got pierced in his heart by Kakashi’s Chidori attack. This is a major foreshadowing and a parallel to the scene where Kakashi accidentally kills his friend Rin in the same manner.

Technically, the Rin accident happened before this, but it was only revealed later to us (as a flashback) in the Naruto Shippuden Kakashi Gaiden arc. Who knew that Kakashi’s Chidori could hurt not only their hearts but also us, that too twice in the show?

9. Haku’s Popularity Among Fans Is Insane

Haku is the perfect example of a character who despite his short screen time won over the hearts of many, and it was proved in the Naruto Popularity Polls too. In the first-ever poll, he was ranked 8th, and well, 11th in the next poll.

And what’s surprising is that Haku managed to stay in the top 20 in the next popularity polls that were conducted. It’s quite astonishing to see that the fandom has high regard for Haku in their hearts. However, he grabbed 34th place in the latest Naruto popularity poll that was conducted to celebrate the 20th anniversary of the anime.

10. Haku’s Unnoticed Cameo After His Death

In Naruto Shippuden filler episode 183, exactly at the 9:50 runtime, you can see Haku’s cameo amidst a group of people. We don’t know if this is an easter egg or a mistake by the animation team. But we stick with the former one!

Frequently Asked Questions

Women Scientists You Didn’t Learn About In School

It’s well documented that women remain underrepresented in science, technology, engineering, and math (STEM). Historically, they’ve dealt with a variety of hurdles to entering and staying in these fields, ranging from fighting for access to higher education and labs, to being forced to sit behind screens in class “so as not to disrupt male students.” In celebration of International Women’s Day, here are just a few of the women who made remarkable contributions to the STEM fields despite these barriers.

Nettie Stevens

Geneticist Nettie Stevens discovered sex chromosomes in 1905, leading to the understanding that an organism’s genetics determine its sex.

Lise Meitner

Austrian physicist Lise Meitner co-discovered nuclear fission but was overlooked by the Nobel committee awarding the prize for the work.

Alice August Ball

Alice August Ball was a chemist who created an injectable treatment for Leprosy that doctors used for years to relieve symptoms.

Ada Lovelace

Ada King, also known as Ada Lovelace, was a mathematician who created one of the first machine algorithms ever, written for a hypothetical computer. She is often referred to as the world’s first computer programmer.

Katherine Johnson

Before the invention of electronic computers, mathematician Katherine Johnson worked as a “computer” for NASA’s predecessor, the National Advisory Committee for Aeronautics (NACA), making calculations critical to the first American astronaut’s trip to space and the Apollo Moon landing program.

Jocelyn Bell Burnell

Jocelyn Bell Burnell discovered pulsars, neutron stars that emit beams of radiation, when she was serving as a research assistant at the University of Cambridge.

Chien-Shiung Wu

Physicist Chien-Shiung Wu carried out an experiment disproving parity law, shattering a fundamental concept of nuclear physics.

Cook On Why Apple Isn’t Rushing Out New Products

Following Apple’s earnings release yesterday, Tim Cook expectedly teased new products on a conference call with Wall Street analysts and investors. Hints of new gadgets were also dropped in Apple’s media release announcing the earnings.

“We’re eagerly looking forward to introducing more new products and services that only Apple could bring to market,” Cook was quoted as saying in Apple’s press release.

And now responding to pressure from analysts who demand new-category devices, Cook sat down with The Wall Street Journal on Thursday to reflect on Apple’s development process, touch on such subjects as mobile payments and explain why Apple isn’t rushing out new stuff to market just to please investors…

In the interview, Cook admits that it will take new blockbuster products to revert the notion that the company is declining, quipping that “Maybe it will take some new products.”

Here’s your money quote:

You want to take the time to get it right. Our objective has never been to be first. It’s to be the best. To do things really well, it takes time. You can see a lot of products that have been brought to market where the thinking isn’t really deep and, as a consequence, these things don’t do very well.

We don’t do very many things so we spend a lot of time on every detail and that part of Apple isn’t changing. It’s the way we’ve operated for years and it’s the way we still operate. I feel great about what we’ve got coming. Really great and it’s closer than it’s ever been.

As for mobile payments, this is what Cook had to say:

I think it’s a really interesting area. We have almost 800 million iTunes accounts and the majority of those have credit cards behind them. We already have people using Touch ID to buy things across our store, so it’s an area of interest to us.

And it’s an area where nobody has figured it out yet. I realize that there are some companies playing in it, but you still have a wallet in your back pocket and I do too which probably means it hasn’t been figured out just yet.

Discussing Apple’s earnings yesterday with the NBC, Cook reiterated that the firm’s “laser focus” separates it from the competition.

“I think some companies decided that they could do everything,” he said, alluding to Samsung’s strategy of throwing enough mud at the wall to see if some of it will stick. “We know we can only do great things a few times, only on a few products.”

“We are not ready yet to pull the string on the curtain but we have got some great things that we are working on that I am very, very proud of and I am very, very excited about,” he also said in a question-and-answer session with Wall Street analysts following the earnings release.

And yes, Apple is embarked on entering some new categories.

“We currently feel comfortable in expanding the number of things we are working on,” he said. “So we have been doing that in the background.”

“When you care about every detail and getting it right, it takes longer to do that,” said the CEO. “That has always been the case. That is not something that just occurred.”

If you ask me, Cook thus far has mentioned phrases like “laser focused” and “exciting new stuff in the pipeline” too many times to be dismissed automatically as PR talk.

Naysayers be damned, Apple is of course working on new stuff as we speak.

“There is no shortage of work going in on that nor any shortage of ideas,” he said.

This process is taking time and the company will delight us with exciting new innovation when its management feels that products in development are up to Apple’s high standards, not when crazypants analysts in their wet dreams think they should be ready.

Fair enough?

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