Trending December 2023 # Fugoo Bluetooth Speaker Differentiates With 40Hr Battery, Incredible Waterproofing And Robust Ecosystem # Suggested January 2024 # Top 19 Popular

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Note, I originally was going to review this in early 2023, but Amazon is having a pretty insane 1-day deal on it and I love it sooo…

Fugoo is the best Bluetooth speaker you’ve probably never heard of. I got mine after a few readers (and PR folk) rightfully noted its omission from our Best Bluetooth Speaker of 2014 list. I have been listening to it ever since and yep, it should be among the top and for $135, it is a no-brainer…

Fugoo is a relatively new company comprised of industry veterans that makes only one thing: a waterproof 40-hour battery Bluetooth speaker. The actual speaker size is comparable to a slightly trapezoid-ish original Jambox which gives it a stable base. But where the Jambox has three drivers, the Fugoo has two tweeters, two mid/woofers, and two bass drivers – six drivers in all and on both sides.

There are currently three different sleeve options that give it either a “Sport, Style, or Rugged” jacket. Mine came with the heavy Rugged (6-foot drop tested) sleeve that I unbolted (eight hex nuts) and replaced first with the Sport and then the Style sleeve. I’m just not dangerous enough to warrant these bulky covers and it seems plenty strong and waterproof on its own.

Here’s the skinny:


The Fugoo recently recieved an update to make it top out at a louder volume without distorting the output. The results are very good. It still isn’t as loud as the larger UE Boom, Bose Soundlink Mini or my personal fav, the JBL Charge 2, but it fills a small room and more importantly, it sounds great. Sound volume is on par with the Beats Pill or Jawbone Jambox, but as you can see in the marketing table below, the Fugoo has way more and omnidirectional drivers than the competitors which give it it great “center of the room” functionality.

The mic for speakerphone calls is also first class and callers on the other end didn’t complain of echoes like they often do with lesser quality speakers.

Waterproof like crazy

Some speakers like the UE Boom are water resistant meaning you can listen to them in the rain or they can take some splashes from your shower. The Fugoo can actually be submerged and still play music underwater up to a meter. It somehow does this without those annoying port coverings over the MicroUSB charging and AUX input ports. It is also snow, sand, dust and waterproof to 3 feet for 30 minutes. Basically you don’t have to worry about this thing in any conditions.

Battery forever

The other standout feature on the Fugoo speaker is its crazy battery life. They claim 40 hours on half volume and to be frank, that’s a bit of a stretch. I was able to get over 24 hours on what I’d consider a normal room sound (slightly over 2/3rds volume) and that’s still incredible. That’s at least double and more of its competition and it easily outlasted the iPhone 6 it was playing from. You very comfortably could take this on a long weekend trip and pass on bringing the charger. It is too bad you can’t actually charge your iPhone from its battery like the JBL Charge/2.


Fugoo doesn’t just have three different jackets but it also has mounting brackets allowing you to pop this thing on your bike, watercraft, or even your person (though it is a bit heavy). Even better – there is a remote which is also mountable to your person and also waterproof.

Wrap up

The Fugoo speaker deserves to be at the top of any Best Bluetooth speaker list. No one has the type of battery life this thing does nor is anyone else as shock and water/dust proof and still sounding really good. That it comes in a small drop-proof package is a huge bonus. Set it and forget it.

That said, I’m not ready to take the JBL Charge 2 off its perch as my go-to Bluetooth Speaker of the Year however because it gets significantly louder than the Fugoo and can act as a charger for the iPhone while still getting 12+ hours of battery life. Sound is still the number one priority to me and the Fugoo, even with its six drivers, doesn’t get as loud as JBL’s Charge 2 (or Bose Soundlink Mini or UE Boom).

But if you want an indestructible speaker that last more than 24 hours on a battery and still sounds amazing? Grab a Fugoo for $135 today at Amazon or $200 at Fugoo.

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Ultimate Ears Boom 2 Bluetooth Speaker: The Best Gets Better

One of my absolute favorite Bluetooth speakers got a huge update today. The UE Boom 2 is an upgraded version of the iconic portable Bluetooth speaker from Logitech’s Ultimate Ears division. Originally released in 2013, the Boom set a new standard for Portable Bluetooth speakers with its “cupholder friendly” and colorful design, great acoustics, and iOS/Android apps.

In recent months UE has released a much bigger, more expensive MegaBoom and a much smaller, cheaper UE Roll. Both are waterproof and extremely rugged and if you’d had to have guessed, you’d be right in assuming the Boom would get these same features.

And it has. IPX 7 waterproofing means you can not only take it with you into the shower but you can drop the Boom 2 in the pool or bathtub without damage. It is also more powerful with a 100-foot wireless range, 15 hour battery life, and 25% louder and better sound than its predecessor. The UE Boom 2 also now includes a new tap control that allows you to start, pause and skip songs, without needing to have your phone in-hand.

I’ve been using the UE Boom 2 for the past week and I think this speaker is a big deal…

UE Boom 2, Key Details:

25 percent louder, better sound

Longer wireless range ~100-feet

Waterproof (IPX 7) design

10-15 hour battery life

Size/shape of a water bottle, so stick it in your bike’s water bottle holder or clip it to your bag

tap control that allows you to start, pause and skip songs, without needing to have your phone in-hand

$199 shipped starting later this month, pre-order here

The Boom 2 comes in the same type of case as the MegaBoom which opens to reveal a “same as the previous Boom” package with a florescent yellow AC power adapter and MicroUSB cable.

Most of my gripes around the UE Boom 2 are around this cable and connection. It is square at the tip so it is a little easier to pop in than a generic MicroUSB cable which is a pain in the ass. When it is charging however, you can’t stand the Boom 2 in its default upright position. There is also an AUX port on the bottom which also foils attempts to have the speaker sit upright. The keychain lock also sits on the bottom.  If any of these things are used, the speaker must be on its side and boy does it roll. Oh, and you can’t keep your phone charged with this MicroUSB outlet like you can with some other speakers.

That’s pretty much the beginning and end of the gripes, however. The package is much improved over the previous edition, which was a great piece of equipment.  I can verify that the sound is noticeably improved over the original UE Boom and more into the Bose Soundlink Mini 2 territory. The bass wasn’t all the way there but it is as close as you’ll get in a speaker of this size and weight.

I love the Logitech UE Boom app which still allows you to see battery indicator, set music alarms, and pair multiple speakers in better than stereo but not quite as robust as Sonos type configurations.

Compare to competition? 

To recap, the improvements to the UE Boom 2 are the following

Is 25 percent louder and better sound

Has a longer wireless range of 100-feet

Has a completely waterproof (IPX 7) design

Has a 15-hour all-day, all-night battery life

Is the size of a water bottle, so stick it in your bike’s water bottle holder or clip it to your bag

Plus, it features a new and innovative tap control that allows you to start, pause and skip songs, without needing to have your phone in-hand

To me, this puts the Boom at the top of the pack except for certain scenarios:

The $200 price tag is significant. If you want to spend less and get almost as great of product, grab a JBL Charge 2 for $100-$150 or a UE Roll for $100.

If you want the absolute best sound, I still like the bass in the Bose Soundlink Mini 2 which is a fine Bluetooth speaker but isn’t rugged or really built for the outdoors. On the other hand, it looks much more sophisticated than the Cherrybomb, Yeti, Phantom, GreenMachine, Tropical and BrainFreeze colors of the UE Boom.

You can grab a Boom at UE’s website now for $199.

Ultimate Ears Ups the Ante with UE BOOM 2

UE Introduces New Anywhere-You-Go-Proof Mobile Speaker

NEWARK, Calif. — Sept. 15, 2023 — Today Ultimate Ears once again dares you to take the party anywhere by adding UE BOOM 2 to its colorful lineup of beach-, snow- and anywhere-you-go-proof wireless mobile speakers. Starting first with UE BOOM and now turning things up again with UE BOOM 2, Ultimate Ears is continuing to transform the way people experience music, together, out in the world by completely redefining the Bluetooth® speaker category.

Designed to get wet, muddy and beat up, UE BOOM 2 blasts insanely great sound in every direction. Using the same high-quality materials you have come to expect from Ultimate Ears, UE BOOM 2 is waterproof (IPX 7), drop-proof (from up to five feet high), disruptive and bold, plus a whole lot of fun. It’s the size of a water bottle, so stick it in your bike’s water bottle holder or clip it to your bag, turn up life and add dimension to any moment.

Building from the award-winning UE BOOM 360-degree speaker that Ultimate Ears introduced in 2013, UE BOOM 2 is 25 percent louder with a longer wireless range of 100-feet and a completely waterproof design, so your music can be shared no matter where you are or what you’re doing. It has a 15-hour all-day, all-night battery life, plus, new and innovative tap control that allows you to skip songs, without needing to have your phone in-hand.

Plus, UE BOOM 2 gets better with time. Using the UE BOOM 2 app for iOS® and Android™, you can double the sound by pairing UE BOOM 2 with any other Ultimate Ears speaker, remotely turn the speaker on from your phone and even wake up to your favorite music. New updates are sent to UE speakers wirelessly through the app, so you can easily continue to expand features, making each speaker future-proof and even more awesome over time.

UE BOOM 2 comes in six new vibrant color variations: Cherrybomb, Yeti, Phantom, GreenMachine, Tropical and BrainFreeze.

Pricing and Availability

About Ultimate Ears


Diameter: 67mm or 2 3/4 inches

Height: 180mm or 7 1/8 inches

Weight: 548g or 1.2lbs


IPX7 rated: UE BOOM 2 can be immersed in liquid up to 1m for up to 30 minutes.


Maximum Sound Level: 90dBA

Frequency Range: 90Hz – 20kHz

Drivers: two 45mm (1 3/4″) active drivers and two 45mm X 80mm (1 3/4″ x 3″) passive radiators.


Rechargeable Lithium-Ion Battery for up to 15 hours of battery life between Micro USB charges. Actual battery life will vary with use, settings and environmental conditions.

Charge time: 2.5 hours


Pair up to 8 Bluetooth ® enabled devices – Connect up to two source devices at the same time.

Wirelessly play (stream) to 2 UE BOOM 2s from one source.

Mobile range of play is up to 33m (100 ft).

NFC (passive) enabled – (works with active NFC enabled source devices * Android Jellybean and higher).


For Audio Playback – Smartphones, tablets and other devices that support Bluetooth® wireless audio profile [Advanced Audio Distribution Profile (A2DP)] or 3.5 mm audio output.

Phone Calls: Phones that support Bluetooth® Hands-Free Profile (HFP1.5)


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Octaplex: An Interoperable Ecosystem And Blockchain Incubator

Octaplex Network is an ecosystem of frictionless products and projects, including a fully-fledged reward system for its users. The rewards system includes a wide range of customizable options for the tokens they can earn and a unique variable percentage system – with Octaplex Network, users are in control of their passive income potential.

Octaplex Networks Partnership Program

Within the current blockchain world, many different networks operate independently, with each project within these networks having its own set of use cases, relevant skills, and varying levels of expertise. Commonly, these individual projects are all competing for their own slice of market share and generally working against each other as competitors.

Octaplex is attempting to do something different in the crypto space by building a platform to benefit their project and holders of the $PLX token while also enhancing the entire industry through shared knowledge, expertise, and values – in turn sharing success. 

The aim is to create a blockchain incubator, a place where projects can share their relevant mastery, skill-set, and ability, to elevate each other in the Octaplex Network partner program. Octaplex Network is a platform of individual projects that work together cooperatively to achieve a complete decentralized ecosystem that as a whole, is greater than the sum of its parts.

Investor Safety is Paramount

Verification is a big part of the platform, with the Octaplex team taking investor safety and protection as a serious focal point for the entire ecosystem. For anyone who has spent any time within the crypto space, scam projects and potential rug-pulls are an everyday occurrence, with the risks sometimes being all too high for the newbie investor. 

Octaplex aims to remove the guesswork by providing an added level of investor protection and safety by thoroughly vetting and verifying each project as well as the team with a detailed selection process. Octaplex is only partnering and listing with the best and most trusted. 

Octaplex Crypto Rewards dApp

The partnerships within the network are an important prospect for the projects involved but the objective is to also provide a unique selection of rewards for holders of the native token $PLX. Through the use of their very own crypto rewards app, $PLX holders have the ability to customize their reward options in numerous ways, and in a way that is rarely seen on similar services. 

Users of the dApp can choose up to 6 individual reward options when holding $PLX and can customize the percentages of each individual token. This customization enables the user to have complete control over the rewards they earn but also enables the projects within the ecosystem to share their communities and to reach new holders. 

Octaplex is adding a new partner project each week, and is always looking to grow the platform in order to provide the ultimate selection of customizable reward options for their users.

Octaplex Networks Roadmap for the Future

The future for Octaplex is full of substantial developments and updates being added to the platform. Planned updates include network bridges to increase interoperability with various chains, NFTs, a complete escrow service, and a service called PlexNet – a hub for partners, service providers, and content creators to collaborate effectively. 

Octaplex has a long string of new partner listings being added to continually grow the platform with a notable mention being the altcoin exchange Altbase, with their native token $ALTB. $ALTB will be next week’s ‘token of the week’ and is currently available as a reward option for users of the Octaplex dApp. 

To find out more about the Octaplex Network, the team is running a series of AMAs with partner projects in the near future and is updating their whitepaper to reflect their ever-growing developments, planned updates, and collaborations. 

For a project only born two months ago, they have already amassed a strong partnership list and are well on their way to achieving their goals of becoming a complete decentralized ecosystem and blockchain incubator, changing the blockchain space for projects and investors.

Media Contact

Curtis Ramsay

[email protected]

Enhancing Your Android App With Bluetooth Features

It’s wireless – because no-one wants to carry cables around with them on the off-chance that they might need to exchange data with another device at some point during the day.

It’s not dependent on other networks. You don’t have to hunt down an open Wi-Fi network every time you want to use Bluetooth.

Bluetooth doesn’t use your mobile network, so don’t worry about burning through your monthly data allowance.

In this article I’m going to show you how to give your Android apps the ability to discover and connect with other Bluetooth-enabled devices. What your app does once it makes this connection will vary from app-to-app, but I’ll also be outlining the steps you’ll typically take to send data from one device to another – you can then tweak this formula to suit what you specifically want to achieve with your app’s Bluetooth connection.

Note that this article uses Classic Bluetooth, which will be suitable for the majority of use cases. However, if you’re designing an application that targets devices with stricter power requirements, such as Google Beacons, heart rate monitors or fitness devices, then you may want to look into Bluetooth Low Energy (BLE) instead.

Why should I care about Bluetooth? Bluetooth Permissions

Initiating device discovery. We’ll be looking at issuing discovery requests later in this article, but essentially this is where a device scans the local area for other Bluetooth-enabled devices to connect to.

Performing device pairing.

Changing the device’s Bluetooth settings.

You declare one, or both of these permissions by adding them to your app’s Manifest:


BluetoothAdapter bluetoothAdapter = BluetoothAdapter.getDefaultAdapter(); if (bluetoothAdapter == null) { Toast.makeText(getApplicationContext(),"This device doesn’t support Bluetooth",Toast.LENGTH_SHORT).show(); } else { ... ...

If Bluetooth isn’t available on the current device, then in the interests of providing a good user experience you should disable all of your app’s features that rely on Bluetooth. The last thing you want is the user trying to access these features, discover they’re not working and subsequently leave  a negative review claiming that your application is broken.

Enabling Bluetooth

The request code you passed to startActivityForResult. This can be anything you want; in the following example I’m going to use ENABLE_BT_REQUEST_CODE.

The resultCode. If Bluetooth has been successfully enabled, then the resultCode will be RESULT_OK. If Bluetooth wasn’t enabled (either due to an error or because the user chose not to enable it) then the resultCode will be RESULT_CANCELED.

An Intent that carries the result data.

In the following code, we’re checking whether Bluetooth is enabled and then issuing a dialogue if it isn’t:


if (!bluetoothAdapter.isEnabled()) { intent enableIntent = new Intent(BluetoothAdapter.ACTION_REQUEST_ENABLE); startActivityForResult(enableIntent, ENABLE_BT_REQUEST_CODE); Toast.makeText(getApplicationContext(), "Enabling Bluetooth!", Toast.LENGTH_LONG).show(); }

Now let’s take a look at our onActivityResult() implementation:


@Override public void onActivityResult(int requestCode, int resultCode, Intent data) { if (requestCode == ENABLE_BT_REQUEST_CODE) { if (resultCode == Activity.RESULT_OK) { chúng tôi display the following toast.// Toast.makeText(getApplicationContext(), "Bluetooth has been enabled”, Toast.LENGTH_SHORT).show(); } if(resultCode == RESULT_CANCELED){ chúng tôi display this alternative toast.// Toast.makeText(getApplicationContext(), "An error occurred while attempting to enable Bluetooth", Toast.LENGTH_SHORT).show(); } }

If your app is going to exchange data over Bluetooth, then it needs to find remote devices to exchange data with. This means either:

Querying the list of paired devices. If the local device has a list of known devices, then your app can retrieve this information and display it to the user. The user can then decide which device (if any) they want to connect to.

Scanning the area for nearby Bluetooth-enabled devices, by initiating device discovery. If another device is in the local area and that device is currently in a discoverable state, then this device will respond to your discovery request.

Making the local device discoverable. When the local device is discoverable, any device that’s scanning the area will be able to “see” your device, and potentially connect to it.

In the following section, we’re going to look at how each of these methods works in more detail, and how you can implement them in your app.

Retrieving the list of paired devices chúng tôi loop through these devices// for (BluetoothDevice device : pairedDevices) { mArrayAdapter.add(device.getName() + "n" + device.getAddress()); } } Discovering new devices

If you’ve queried the list of paired devices and either a) didn’t find any devices or b) the user chose not to connect to any of these known devices, then you’ll need to look for new devices to connect to.

At this point you have two options: either make the local device discoverable and wait for an incoming discovery request, or take the initiative and issue a discovery request yourself.

Entering discoverable mode

If you want the local device to accept incoming connection requests, then you’ll need to issue a dialogue requesting that the user makes their device discoverable. You do this, by calling startActivityForResult(Intent, int) with the ACTION_REQUEST_DISCOVERABLE intent.

Once the user responds to this dialogue, the system will call the onActivityResult method and pass the requestCode and the resultCode. This resultCode will either be:

RESULT_OK. The device is now discoverable. This field also contains information about how long the device will be discoverable for.

RESULT_CANCELED. The user decided not to make their device discoverable, or an error occurred.

Let’s take a look at an example:


public static final int REQUEST_DISCOVERABLE_CODE = 2; … … Intent discoveryIntent = new Intent(BluetoothAdapter.ACTION_REQUEST_DISCOVERABLE); discoveryIntent.putExtra(BluetoothAdapter.EXTRA_DISCOVERABLE_DURATION, 400); startActivity(discoveryIntent); }

By default a device will remain discoverable for 120 seconds, but you can request a different duration using the EXTRA_DISCOVERABLE_DURATION field and an integer value, as I’ve done in the above code. If you do include the EXTRA_DISCOVERABLE_DURATION field, then the maximum value you can use is 3600 – try to use anything higher, and EXTRA_DISCOVERABLE_DURATION will default to 120.

You should also never set EXTRA_DISCOVERABLE_DURATION to 0 as this will make the device permanently discoverable, which is a great way of draining the user’s battery and potentially compromising their privacy to boot.

Issuing a discovery request

Alternatively, your app can tell the local device to go looking for new devices to connect to, by issuing a discovery request.

Your app can start the discovery process, by calling the startDiscovery method. Since the discovery process is asynchronous, it’ll immediately return a boolean value that you can use to inform the user whether discovery was started successfully.


if (bluetoothAdapter.startDiscovery()) { Toast.makeText(getApplicationContext(), "Discovering other bluetooth devices...", Toast.LENGTH_SHORT).show(); } else { Toast.makeText(getApplicationContext(), "Something went wrong! Discovery has failed to start.", Toast.LENGTH_SHORT).show(); }

To ensure your app gets notified whenever a new device is discovered, you’ll need to register a BroadcastReceiver for the ACTION_FOUND intent.


IntentFilter filter = new IntentFilter(BluetoothDevice.ACTION_FOUND); registerReceiver(broadcastReceiver, filter); private final BroadcastReceiver broadcastReceiver = new BroadcastReceiver() { public void onReceive(Context context, Intent intent) { String action = intent.getAction(); if (BluetoothDevice.ACTION_FOUND.equals(action)) { BluetoothDevice device = intent.getParcelableExtra(BluetoothDevice.EXTRA_DEVICE); adapter.add(bluetoothDevice.getName() + "n" + bluetoothDevice.getAddress()); } } };

The onDestroy looks like this:


@Override protected void onDestroy() { super.onDestroy(); ... ... this.unregisterReceiver(broadcastReceiver);

Making the connection

Once the user has found the device they want to connect to, it’s finally time to create a Bluetooth connection.

Bluetooth follows the client-server model, where one device acts as the server and the other acts as the client. How your app connects to a remote device will vary depending on whether the local device is acting as the server or the client:

The server. The device uses a BluetoothServerSocket to open a listening server socket and wait for incoming connection requests. Once the server accepts a connection request, it’ll receive the client’s BluetoothSocket information.

The client. This device uses the BluetoothSocket to initiate an outgoing connection. Once the server accepts the client’s connection request, the client will provide the BluetoothSocket information.



In this scenario, both devices have a server socket open and are listening for incoming connections. Either device can initiate a connection, and the other device will automatically become the client.

To setup the local device as a server, your app needs to acquire a BluetoothServerSocket, by calling listenUsingRfcommWithServiceRecord. For example:

Again, RFCOMM will only allow one connected client per channel, so you should make sure you’re not unnecessarily hogging system resources by calling close() on the BluetoothServerSocket once you’ve acquired a BluetoothSocket.

Transferring data

Once the server device and client device each have a connected BluetoothSocket, your app is ready to start communicating with the remote device.

The specifics will vary depending on how you want your app to use its newly-forged Bluetooth connection, but as a rough guideline, you transfer data between two remote devices by completing the following steps:

Call getInputStream and getOutputStream on the BluetoothSocket.

Use the read() method to start listening for incoming data.

Send data to a remote device by calling the thread’s write() method and passing it the bytes you want to send.

Note that both the read() and write() methods are blocking calls, so you should always run them from a separate thread.

Wrapping Up

Seedify Announces New Ecosystem Features And Utilities For Its Token

Seedify is a leading incubator and launchpad platform committed to fostering growth and innovation in the blockchain gaming/metaverse space, with the mission of bringing the opportunities of GameFi and play-to-earn to global mainstream markets. 

The industry’s first gaming-focused incubator and launchpad, Seedify has built an ecosystem dedicated to ensuring the success of the projects launched through its platform. With the support of a growing community, along with a network of industry partners, the platform hosted some of the most successful IGOs of 2023, including Bloktopia, Cryowar and SIDUS Heroes. 

The Seedify team continues to focus on expanding Seedify’s ability to drive innovation and support top gaming projects and teams while creating new opportunities for its token holders. Through these efforts, in April, Seedify is set to launch the Seedify NFT Launchpad, its highly-anticipated initial NFT offering (INO) platform for gaming and metaverse assets, along with its revolutionary gaming and metaverse NFT marketplace, Seedify NFT Space.

NFT Assets in Gaming and the Metaverse

Already a vital part of the blockchain gaming ecosystem, NFTs are primed to revolutionize the global gaming industry. NFTs give gamers the ability to own their in-game assets, proving ownership, rarity and authenticity, while providing the ability to sell these items individually.

NFT metaverse assets act as building blocks, giving us the ability to build digital extensions of our lives, using unique, digital items, such as avatars, clothes, vehicles, houses, etc., in a medium where our imagination is the only limit to the possibilities of what can be created.

Expanding the Seedify ecosystem

In addition to gaining access to IGOs by staking or yield farming on Seedify’s dashboard, $SFUND stakers will now be able to participate in INOs on the Seedify NFT Launchpad, gaining early access to in-game and metaverse NFT assets.

The Seedify NFT Space marketplace will give NFT asset owners a platform to buy and sell in-game and metaverse NFT items. Through the platform’s comprehensive tools and intuitive user interface, buyers will be able to research an item’s utilities and features, to fully understand and assess its value. 

The marketplace will also include an RNG rewards feature, where every transaction executed on the platform will result in an opportunity to receive an NFT reward. These rewards will be random, although Seedify NFT Space’s utility token, $SNFTS and the size of the transaction will influence the chances of receiving higher value NFT rewards.

$SFUND: New utilities and opportunities for holders

The addition of new features to the Seedify ecosystem will bring new use-cases for the $SFUND token.

On Seedify NFT Space, while $SNFTS will give users fee discounts (1% instead of 2%), along with higher chances to win more valuable RNG NFT rewards, $SFUND will also play a vital role on the platform. $SFUND will be used to pre-fund NFT collections through the crowdfunding feature, as well as the NFT launchpad tier system when used by creators to launch collections. 

Along with added utility for $SFUND, every transaction executed on Seedify NFT Space, where the buyer or seller does not hold $SNFTS tokens for fees, the full or regular 2% fee will apply. 25% of all regular fees collected will be allocated towards $SFUND buybacks, reducing the available supply on the market.

About Seedify

Seedify is a blockchain gaming-focused incubator and launchpad ecosystem, empowering innovators and project developers through access to funding, community and partnership building, and a full support system to help drive the future of gaming and blockchain.

The Incredible, Remarkable, And Undeniable Power Of Speed For Seo

Yes, fun times.  The dreaded committee review, which can drag out execution, while also watering down your efforts, is one of the points I brought up in my post about compromise and failure in SEO.  I’ll touch on committees later in this post.

To me, you need to move fast, and at a high level, in order to succeed in today’s SEO environment.  If you don’t, your efforts can creep along, your rankings will suffer, your site will underperform, and your boss will be unhappy (to say the least).  Let’s explore speed for SEO in greater detail below.

The Impact of Speed on SEO

I wanted to begin by displaying a graph that documents the various ways that speed can impact your SEO efforts.  The wedges represent Speed to Audit, Change, Brainstorm, Publish, and Analyze.  I’ll cover each segment in detail below.

Speed to Audit

If you’ve read previous posts of mine, then you know how powerful I believe SEO audits are.  If you are a company that isn’t seeing strong performance from your organic search efforts, then pull the trigger and have a thorough audit completed.  The faster you move to have one completed, the faster you’ll receive a thorough analysis of your current situation.  And the faster you receive a remediation plan based on the audit, the faster you can fix the problems SEO-wise.

For example, do you have 2000 pages on your site, but only 48 indexed?  Are 80% of your pages optimized the same exact way?  Is your site throwing soft 404’s?  Do you even know what that means?  Is your navigation hidden from the search engine bots?  Are you using AJAX extensively, but not ensuring it can be crawled?  Did you recently migrate a site, only to leave thousands of URL’s in limbo?  What happened to your rankings if you did?  All of these problems can be revealed during an audit.  It’s a great way to start any SEO initiative.  And since I’m writing about speed, audits can be completed relatively quickly, depending on the size and complexity of the site at hand.

Speed to Change

Your Speed to Audit is important, but that will only get you so far.   It’s how fast you implement changes based on the audit that will propel you to stronger rankings.  This is where the rubber hits the road.  If you have an audit completed, then a remediation plan is typically provided as part of the final presentation.  The remediation plan contains all recommended changes in priority order, based on the audit results.  The faster you move to implement changes, the faster those changes can take effect SEO-wise.

From an SEO perspective, there are often complex changes that can take a considerable amount of effort to implement.  But, there are also changes that I consider low-hanging fruit that can be implemented relatively quickly.  For example, optimizing core pieces of content, adding a more descriptive navigation, removing 302 redirects, ensuring you have sitemaps in place, fixing 404’s, etc.  And the faster you can make these changes, the faster you can see an impact.  The most successful clients I’ve had implemented changes within weeks of the remediation plan being presented.  Depending on the current power of the site in question, I’ve seen some clients experience a positive impact in less than one month.  Others take longer, as the “speed to results” completely depends on the site at hand.

Speed to Brainstorm (and Approval)

Taking a step back from audits and reactive changes for a second, let’s talk about brainstorming.  When I help clients with content generation and linkbuilding, I often push to have a brainstorming session with key players from my client’s team.  The faster you can set up that meeting, understand the goals of the team, gather the right people (including decision makers), and have your brainstorming session, the more chance you will have of experiencing success.  Imagine having a three hour brainstorming session to determine possible ideas for new content, based on the collective knowledge of your team (including you, your client, and others from the company.)  You might be able to leave that meeting with outstanding ideas, a rough production schedule, as well as approval.  Compare that to several people throwing around random ideas via email for weeks, or worse, months.  The opportunity cost of doing the latter can kill your potential success.  Don’t let that happen. Move fast and get things approved.

Speed to Publish

Similar to the Speed to Change bullet listed earlier, you need to execute and publish the ideas you brainstorm at a fast pace while maintaining high quality.  That means translating ideas into applications, blog posts, infographics, whitepapers, videos, etc.  Don’t let ideas sit.  The longer you let them sit, the more opportunity you have to get them shot down.  One of my mentors (a successful CEO I did a lot of work for earlier in my career) once told me, “Everybody has ideas. I want someone who successfully executes those ideas and generates results.”  I think his quote relates extremely well to SEO.  If you have a great idea, pitch that idea and get it approved.  Do your research, develop your pitch, and then move fast.  Some projects will take longer than others, so prioritize your efforts based on how quickly you can create the end-product and the potential impact it will have.  And when you are ready to move, just move.  Don’t hesitate.

Speed to Analysis and Optimization

If you’ve moved quickly to audit, change, brainstorm, and publish, then you might feel like sitting at your desk with your feet up, drinking a frozen margarita, while listening to your favorite island music.  Well, don’t get too comfortable.  You’re only half way there.  It’s critically important to ensure you are optimizing your SEO efforts based on performance.  That means analyzing your natural search traffic based on various success metrics you have set up.  i.e. conversion goals, event tracking, engagement, etc.  The ongoing refinement of your SEO initiative is extremely important for improving your performance in natural search.  Don’t just sit on high rankings, although that’s a good start.  Close the loop and make sure it’s quality traffic that’s converting.  Note, “conversion” can mean many things, and your analytics strategy might contain several macro and micro-conversions based on the site at hand.

You should analyze the keywords driving traffic, the landing pages from organic search, the links that your new content is building, etc.  For example, imagine your analysis of a certain category of keywords revealed a high bounce rate, low engagement, and a .004% conversion rate.  Why is that happening?  Are those keywords not targeted?  Are your landing pages from natural search not meeting visitor expectations content-wise?  Is there a technical problem with the site?  I’ve seen all of these potential issues be the problem.  And without swift and accurate analysis, your client (or company) would be left staring at a Natural Search Visits Report that could be misleading, to say the least.  Strong rankings and a surge in natural search traffic don’t tell the full story.  Analytics can help you tie traffic and keywords to conversion.  Performance, and not visits, will tell you if your efforts are successful.

Also, once you begin to analyze your SEO efforts, don’t keep the results to yourself.  Move quickly to report on your findings.  Set up meetings, have a voice, and make sure everyone understands the full impact of your efforts (traffic, conversion, engagement, linkbuilding, etc.)  If you’ll need more changes implemented in the future, you’ll need others to know what’s happening.  Speak up.

Some closing tips for moving fast in SEO:

Annihilate committees. They are your nemesis.  Destroy them. During my career of almost 16 years, I’ve seen committees consistently destroy or water down great ideas.  You should streamline the decision making process at your organization.  Committees will not help you or your team succeed.  Avoid them at all costs.

Wear your results until action is taken. If you see poor performance and lack of action, start writing down some of your key metrics on a nametag and slap into on your chest for everyone to see.  I will guarantee that people ask you questions about what the numbers mean. That’s a great opportunity to tell people what the problems are, along with how it’s hurting the company’s performance.  I’ve used this tactic at several organizations.  It works.

Have an SEO audit completed.  Audits provide the biggest bang for your SEO buck. The faster you can move to understand the problems your site has, the faster you can move to make changes.  The faster you can make changes, the faster you can increase your natural search power.  It’s that straightforward…

Perform a competitive analysis.  There’s nothing that gets people moving like seeing your competition winning. Show key players at your organization how the competition is winning in Natural Search.  You can learn a lot from a competitive analysis, and I haven’t met one CEO that doesn’t want to beat the competition. And there’s nothing like seeing a CEO run down the halls of his company with a competitive analysis in his hands.  🙂

Summary: Speed to Results

To revisit the quote I mentioned earlier, don’t simply be the person with great ideas… be the person with great ideas that can actually execute them.  Then you’ll win.

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