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Being one of the most popular content management systems in the world, Joomla is used by more than 30 million website owners. What makes Joomla so popular is its features for communities. If you are such website owner, you should consider making your website more attractive for search engines.

Although, there are many extensions for search engine optimization, I just want to share the best among those I had tried and some helpful information about them. In this way, I hope to save you some time and help with the overall process.

The Very Basics

Even if you do not have a clue what SEO is, you’ve probably already heard or read somewhere about its basics. They usually include properly optimized body content, page titles and META descriptions.

To start with, I would like to mention that in order to avoid keyword stuffing do not place your main keyword on the particular page more than 15 times. This includes the headings, the title, the description and the body of the page.

Now, it is time to mention the first module to help you with this task – SEO Generator. This simple module will allow you to automatically create descriptions for all pages on your website by just pulling it from the content. The best thing is that this plugin analyses the keyword density of your page and based on this makes the tags for all of them. You also have 6 different layouts for page titles, and you can easily choose the one you like most. The plugin is available for free download here.

SEO Friendly Redirection

Depending on what server you’re using to host your Joomla website, there are different ways to solve the most common SEO issue – www to non www or vice versa redirection. Here is how to do it depending on whether you are using IIS or Apache:

IIS 7+ Redirection – To make the redirected work you will need to have URL Rewrite module installed and use the following code to make it work:

You can check out the source here to learn how to solve Canonicalization and implement SEO friendly URLS on your web server.

Apache – For Apache web servers to make those important redirects is a lot easier. However, before making any changes in your .htaccess file, make sure you have the original version saved first.

After implementing those basic redirects, you can install Source Redirect Plugin. With this plugin, you’ll be able to implement more complicated redirects all over your website. Some such examples are from desktop to mobile versions or displaying different language versions based on the user’s location. If all this is not enough to make you choose this module, check out its page at Joomla and learn more about its other features.

Sitemap, Headings, SEO Friendly URLs and More

Although, this module first started as a free one, today you can get it for 35$ per year. This might seem a lot to spend, but with its help, you’ll be able to improve a large majority of SEO factors, which are likely to influence your positions on Google. Some of the features of the SH404SEF are:

SEO friendly URLs

Removed duplicate URLs

Automatically creates URLs for your content

Allows you to access Google Analytics from your Joomla administrative backend

Ability to insert H1 Tags into the Joomla content-heading and component-heading headings

You can still download some older versions of the module free online, so if you are not using the latest version of Joomla you might avoid paying for it. Furthermore, for Google analytics there are plenty of other modules to choose from such as the Google Analytics Tracking Module and J!Analytics.

Now it seems that the only thing left to do is to implement a sitemap on your website. That way you will ensure that Google is indexing your website properly. The modules I recommend are XMap and JM Sitemap, since they work with all versions of Joomla. With both modules, you’ll be able to exclude particular pages from your sitemap, which is important for websites that sell goods or allow user registration.

Finally, you should create a chúng tôi file and place it in your root folder. Depending on what you want, you can:

Allow the indexation of everything:


Prevent the indexation of particular folders or files:

Allow: /folder/file.htm


After installing and configuring all the modules I’ve mentioned on my list, you are now ready to compete with all the other websites in your niche. Here are the most common SEO issues covered:

SEO friendly META Description and Page Titles

Proper Keyword Usage in the body of your pages (including the H1 Tags if you had used SH404SEF or you had entered them on your own)

Your website redirects from www to non www or vice versa

You had removed the duplicate URLs from your website

All of the URLs of your website’s pages are search engine friendly

You have properly configured and have working sitemap

You have working chúng tôi file

You can track the website’s traffic in Google Analytics

Your website shows different language versions based on the user’s location

The mobile version of your website is properly separated from your desktop one

My last tip is for organizing the whole SEO process. You can either use Woorank to check what onsite SEO factors you’ve covered, or try this basic SEO analysis framework to check if all best practices are implemented properly.

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How To Optimize Your Website For Technical Seo?

Your SEO efforts are unlikely to bear fruit if there are issues with the technical aspects of the process. So, you must learn about technical SEO and how to do it properly. The bright side is that after you’ve performed a technical SEO audit of your website and fixed any possible issues, you won’t have to worry about them again.

What Does “Technical SEO” Entail?

Technical search engine optimization includes making the site more search engine friendly and enhancing the user experience. Technical Search Engine Optimization often entails the following tasks −

Google Sitemap Submission

Making your site more search engine friendly

Faster loading times for your website

Optimizing your site for mobile use

Identifying and correcting instances of duplicate content

The basics and best practices of technical SEO for your website are outlined in this essay.

How To Optimize Your Website For Technical SEO

Now that we have a shared definition of technical SEO, we can examine industry standards. The following checklist may be used to conduct a self-guided technical SEO assessment.

It’s Fast

Websites of today must be quick to load. Nowadays, nobody has time to wait for a website to load. In 2023, studies found that if a mobile website doesn’t load within three seconds, 53 percent of visitors will quit. This pattern persists; data from 2023 indicates a 0.3% decline in conversion rates for every second an e-commerce website takes to load.

Consequently, a sluggish web page receives even fewer visitors since it ranks lower in search results than its speedier counterpart. Since 2023, Google has used page experience (how quickly users perceive a web page to load) as a ranking signal. Thus, having sites that load rapidly enough is more crucial than ever.

Create a Profile In The Google Search Console

You should sign up for a Google Search Console account if you haven’t already. Don’t fret; there’s no cost. Your website’s overall and per-page search engine performance may be seen in Google Search Console. In addition, you may check out the blunders that Googlebot, the search engine’s crawler, finds on your site.

Hreflang Tags

In general, the hreflang property will allow you to designate the language of your website. So, if you have the material in more than one language, hreflang tags are a must. On the other hand, hreflang tags may also be used to identify regions that share a common language.

The URL Format

When it comes to rankings, the URL doesn’t matter much. But you should still pay attention to the structure of your URLs and remember them. Search engines and humans benefit from shorter URLs since they can more quickly grasp the intended location. If you insist on making the switch, it’s courteous to email the sites linked to you.

Markup For Structured Data

When people talk about Schema markup in terms of SEO, they mean structured data markup. With Schema, you can provide Google and your visitor’s additional information about the product or service you’re marketing. Tables, lists, recipes, and item descriptions may all be marked up using structured data markup. Google will include this in the search results when it is relevant (e.g., when Google shows you full recipes in a search query).

Using Secure Sockets Layer (SSL) On Your Website

Secure Sockets Layer, or SSL, is a protocol for establishing private connections over the Internet. The beautiful thing about SSL certificates is that most browsers and website builders automatically activate them. Nonetheless, you should still be aware of it to keep your SSL certificate from expiring. Without SSL, browsers warn users that your site is unsafe and may direct them to another.

Search Engines May Index It

Spiders are the automated programs used by search engines to crawl your website. While crawling your site, robots use links to find new and interesting things. A well-organized system of internal links will help them find the most crucial sections of your site quickly and easily. Yet, there are other methods for controlling robots.

Text File For Robots

The chúng tôi file allows you to instruct crawlers where to go on your site. It’s a potent weapon that requires cautious use. As we indicated at the outset, bots may be unable to access certain areas of your site if even a single typo exists. It’s very uncommon for users to mistakenly exclude their site’s stylesheets and scripts from the chúng tôi file. The instructions for your site’s layout and functionality are included in these files. Search engines can’t tell whether your site is functional since certain files are being restricted. Overall, we suggest diving deep into chúng tôi if you’re serious about understanding how it works. Or, even better, have a programmer do it for you!

Indicator Of Meta-Robots Conclusion

To ensure that search engines can easily crawl and index your site, you need to do several tests and tweak various settings as part of your technical SEO strategy. In most circumstances, doing periodic SEO Audits will be the extent of your continued involvement with technical SEO once you’ve got it right the first time. Indeed, some of these activities (including improving your site’s load time and incorporating structured data) need technical expertise, but failing to do them will prevent your website from reaching its full potential.

Telegraph Releases List Of Top Seo Tips

The Telegraph, a respected UK news site, has compiled the suggestions of some top SEOs in the UK. While the list touches on several vital points, it also makes a couple miss-steps. Here are the specifics.

The SEO Tips List

Produce unique, dynamic, and authoritative content.

We can all agree that this is a key to getting a website into a successful position. Beyond avoiding the “spam flags,” quality content also increases social sharing and the likelihood a site will be linked from off-site.

Utilize long-tail keywords.

While it’s absolutely true that long-tail targeting is an important tactic (especially for small- to medium-size businesses), it’s important to keep in mind that organic CTR is also dramatically lower for long-tail terms.

Optimize meta tags.

Yes and no. Don’t optimize all your meta tags (meta keywords are dead, and dozens of extra meta tags exist for specialized purposes), but optimize your meta title and description.

Run a blog.

It’s definitely a good way to build reputation and communicate with people, and it’s a great place to put content, but this is more a social tactic than an SEO. The amount of link juice a blog will generate for the main portion of your site is nice, but certainly doesn’t deserve the #4 position on a top ten list.

Optimize for local search results.

That’s definitely true, especially with the rise of smartphones and the “blended pages” from Google that provide Google Places pages on the home page.

Invest in an SEO and user-friendly domain.

Domains are certainly important, but note that they’ve continued to decline in importance over the last few years. Aim to have a keyword present while keeping the domain memorable and professional.

Analyze your competitors.

It’s definitely a good springboard into other tactics, and helps you learn how your own industry performs.

Use content as a platform to build links.

Pushing for organic links by sharing content is by far the best way to get effective, honest links. Just remember to post it on your main site (i.e., not on an article site, not on a sub-domain, etc.).

Set realistic goals.

While being realistic is important, it’s more important to focus your goals on maximizing ROI. Your objectives shouldn’t just be “increase traffic by X amount,” but “increasing profit by X amount.” The traffic is just one of several important elements of this.

Invest in social media marketing.

It’s certainly true that brand awareness, link-sharing, and increased visits to the website will help. It’s also a great way to build relationship. Of course, social media marketing – while it belongs to the “web marketing” category in general – isn’t exactly SEO.

Anything They Missed?

Telegraph touched on some of the key points in the broadest possible sense, but they didn’t go into specifics. Things like how to make content shareable and how to write quality content are far more important than knowing that those are your targets. They also didn’t mention any of the ways that websites so often shoot themselves in the foot – especially in the post-Panda world.

If I were to add one thing to the list, it would be: “Add value with everything you write.” It’s at the root of quality, user experience, shareable content, and being social. It’s a vital element to SEO for any company.

What would you add to the list?

7 Tips For Landing Your Dream Seo Job

Can you imagine a world without search engines?

You’d be stuck combing through endless pages of web content in a frustrating and usually vain struggle to find super important things like “chiropractors near me” or “1976 Best Picture Winner.”

Luckily, search engines do exist. And because they do, there’s a real need for skilled professionals who know how to optimize websites to show up at the top of their rankings.

Are you trying to get started in the field of search engine optimization (SEO)?

I’ve probably interviewed and hired over 100 different people in SEO & search marketing roles over the past 20 years and have learned a lot of things that can help you make the right impression.

Here are my tips for landing your dream job and starting your career in SEO.

What Types of SEO Jobs Are There?

Every business, blog, and ecommerce store can benefit from a search engine optimization expert to boost their online presence.

But each organization has different needs. And this, of course, means lots of different job opportunities.

While it would be impossible to list every SEO role, here are some of the more common jobs in the field:

Content Creator

When it comes to digital marketing, content is still king.

Content creators elevate a website’s search engine ranking by writing copy using keywords.

Tone, style, and readability are also important considerations to content creators.

SEO Analyst

These professionals are responsible for maintaining the success and relevance of an organization’s website.

By tracking and implementing the latest best practices, they keep websites informative and accessible, measuring success by analyzing performative data.

SEM Specialist/Strategist

They work with the SEO and marketing teams to drive traffic and attract customers.

SEO Account Manager

Commonly found in agency settings, SEO Account Managers oversee SEO strategy and operations for one or several clients.

They provide customer service and serve as a liaison between the client and the technical team.

Link Builder

These professionals focus on building and maintaining backlinks that will increase traffic to a page.

They develop partnerships using email outreach, blogger networking, and posting on forums.

SEO Consultant

They will analyze the current website and content, making recommendations to improve results, and in some cases, even lead a redesign of a client’s online presence.

Is A Career In SEO Right For You?

As an important part of any organization’s digital success, the demand for SEO professionals is high and continues to grow. But like any career, it’s not for everyone.

To help you decide if this is the right choice for you, let’s take a quick look at some of the pros and cons:

Pro: It’s well paid. Let’s face it, money matters. Because SEO is so vital to modern businesses, they’re willing to generously compensate people who can get the results they need.

Con: It’s tricky. SEO is a constantly shifting landscape. Just when you think you have it figured out, Google changes the algorithm, and you have to rethink your entire strategy.

Pro: There’s a lot of variety. As discussed in the previous section, there are countless opportunities for SEO professionals.

From non-profits to professional sports franchises, mom-and-pop stores to multinational corporations – you can work in almost any industry, either independently or as part of a team.

Con: It takes time to get good at. You’re not going to become a search engine wizard in one day. You’ll spend a lot of time combing through Google Analytics, and it takes constant research to stay up to date on the latest techniques and best practices.

Pro: You’re constantly learning. If you’re the type of person who enjoys self-development, SEO may be perfect for you. From writing keyword-rich text to designing webpages, search engine optimization is anything but boring and provides you with easily transferrable skills.

Con: It requires patience. It can take days, weeks or even months for your latest implementation to reap rewards.

Quality optimization provides rewards in the long-term. But even after all your hard work, you may not see the results you wanted.

There are hundreds of ranking factors, many of which Google doesn’t reveal, and sometimes even a great strategy can come up short.

Whether the pros outweigh the cons is completely up to you. But if you haven’t been dissuaded, read on for tips on landing the career in SEO you want.

1. Identify What Employers Are Looking For

The key to finding a job, SEO or otherwise, is to have the qualifications the employer is looking for.

But there usually isn’t one set requirement for every SEO position. Instead, it will vary from organization to organization.

For example, some employers want applicants to have a college degree, while others will accept applicants solely on the strength of their professional portfolio.

Carefully peruse the job posting (if one exists) and consider the type of expertise the employer requires. Do you need in-depth technical skills or knowledge? Some positions may require someone who knows their way around Python NLP libraries, while others will want a Google Analytics wizard.

Some of the most common skills needed include target audience identification, knowledge of Google’s Webmaster Guidelines, experience with website audits, keyword research, and competitive analysis.

In addition to digital marketing experience, many companies also prefer candidates with proven verbal and written communication skills.

You can learn more about some of the most common SEO job requirements here.

2. Get To Know The Companies You’re Interested In

Before you ever send off an application, you should know as much as possible about the companies you’re interested in.

This will not only increase your chances of securing a job, but it will also help you determine if it’s a good cultural fit for you.

Research the organization’s history. How long have they been around? What are their primary products and services? Who are their competitors?

Spend some time investigating their core values. Peruse their website. Read their mission statement. Look them up on sites like GlassDoor and Indeed, where you can read employee reviews.

This is a great way to get an inside look at the culture and what working at the company is really like.

LinkedIn is also a great tool for research.

Look into company leadership, as well as the team you might be working with. See if you share any connections or interests. This can help build rapport during the interview process.

3. Stay Current With Emerging Trends And Hone Your Skills

Search Engine Optimization, more than almost any other field, is a constantly shifting landscape.

Whether it’s changes to Google’s algorithm or emerging new technologies, what worked yesterday may not work tomorrow.

Best practices are constantly changing. To stay at the top of the field, you need to know about them.

Show potential employees you’re not only aware of the latest trends and techniques, but you understand how to use them by applying them to your current work.

Stay up to date by reading blogs and web resources (like the one you’re on now, for example).

Participate in SEO forums where you can ask and answer questions. Enroll in free certification course that will look good on your resume.

And of course, don’t forget about Google Career Certificates, a low-cost way to earn the equivalent of a four-year degree in just a fraction of the time.

You can read more about how these certificates can help you fast-track your career in this article.

4. Build Your Online Brand

In an evolving job market, which also happens to coincide with a look-at-me social media environment, it’s more important than ever to stand out.

And that means more than simply doing good work and having an amazing portfolio – it means building your brand.

Not sure what that is? Think of it as how other people think about you. It’s both your talents and who you are, and it’s what differentiates from everyone else.

A good place to start branding yourself is with a personal website. More than a way to tell your story or show off work, also lets you show employers your web-savviness.

Think about it: What could prove your expertise with search engine optimization better than a personal site at the top of the rankings?

In one fell swoop, you’ve demonstrated both your expertise and experience. And if you need a little help getting that new website off the ground, we have a handy guide to get you started.

You may also consider optimizing your social media profile for the job you want. Make sure you’re presenting a consistent, professional message across platforms. And yes, that means deleting those embarrassing party pictures from college.

5. Customize Your Resume To The Role

Many jobseekers fall into the trap of creating one “good enough” resume and submitting that for every position they apply for. That’s a mistake.

Employers want to know you not only read the job posting, but that you’re qualified for the role.

Before hitting “send” on your next application, take some time to assess your strengths and feature the qualities hiring managers are looking for.

It may be as simple as restructuring your bulleted list of skills. Or, it may call for a massive rewriting of your entire resume to focus on more relevant experience.

Do a web search for resume examples for similar roles and tailor yours around them. SEO jobs want to know the specifics of your performance.

Did you take a website from the third page of Google results to the top spot? Highlight that.

Did you grow organic traffic by 32%? Your resume should show it.

Make sure you list not just your experience but your achievements, as well.

For more assistance in crafting an SEO resume, be sure to read this article.

6. Nail The Interview

Your resume has been polished, and you’ve attracted the attention of the hiring manager. Now comes the really tricky part – the interview.

Most people know better than to show up with uncombed hair, in ripped jeans and a wrinkled Justin Bieber t-shirt, but there’s so much more to good interviews than just looking great.

Body language is also important. Sit up straight, look people in the eye, and smile. Basically do all the things your kindergarten teacher taught you.

Come prepared with pointed questions to ask. Interviewers love when you have done your research. It shows your interest in the position and that you are taking the interview process seriously.

Rehearse your answers to common interview questions and be prepared to highlight your creativity and relevant skills.

Not sure what kind of questions you may be asked? We’ve provided a list of 46 common questions that may come up during an SEO job interview.

7. Know Your Worth

All your life you’ve probably been told it’s bad manners to discuss money. There is, however, one exception to this rule – during job interviews.

Be confident in your skills and ask for compensation commensurate with them.

Research how much jobs at this level generally pay based upon job title and experience. Not sure where to start? Take a look at State of SEO 2023 SEO Salary Report.

And, be prepared to negotiate. Most jobs expect you to have a counteroffer.

A good rule of thumb is to ask for 10% more than you think you’ll get.

Provided your counter isn’t completely unrealistic, it’s not harmful to ask for more money, and who knows? You just might get it. But you won’t know if you don’t ask.


In the course of this piece, we’ve taken a look at what types of SEO positions are out there, what the pros and cons of a career in this field are and some strategies for landing the job you want.

If there is one thing you take away, let it be this: SEO is a good career choice, where you will be in high demand.

With the huge global shift into digital, people are more connected to the web than ever before. And that means more content in need of optimization.

According to Business Wire, the global market for SEO services is expected to grow by 19.6% to reach $83.7 billion in 2025.

And that means the sky is the limit for SEO professionals right. Now go out there and get that job.

More Resources:

Featured Image: iJeab/Shutterstock

What’s The Best Content Management System For Your Website Build?

With so many content management system (CMS) options, choosing one to build your website with can be overwhelming. Read on to understand more about the role of CMS in the digital landscape, the top four CMS platforms in the world, along with their strengths and their ideal users! 

What Is a Content Management System (CMS)?

A content management system (CMS) is a software application where users can build and manage a website without having to code it from scratch or know how to code at all. There are two common features to a CMS: a content management application (CMA) and a content delivery application (CDA). 

Combined, these two handle all of your website’s infrastructure in the back end, and allow your marketing team to create, edit and publish digital content with a user-friendly interface. 

How do you use a Content Management System (CMS)? 

Before CMS platforms, websites were built with long strings of code and required extensive knowledge of Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), and JavaScript. 

Now, there’s no need to code from scratch. Users can just open up their CMS content editor and manage your digital assets with drag-and-drop modules. For more robust changes, like installing extensions, your admin panel can steer you to the right section. 

All this means you can build a functional website and get it up and running in no time at all. Day-to-day document management is just as easy, with no need for additional training. 

What Should you look for in a CMS? 

There are all kinds of CMS options out there, and each has benefits and drawbacks. Some are more suited to eCommerce and online stores, while others are better for bloggers. 

Start by making a list: What business problems are you trying to solve? Do you have any specific goals or requirements you need to hit with your website?

It’s best to choose a CMS that directly addresses the digital experience that you specifically need, instead of relying on what’s popular out there. 

Which CMS Platform is Right for Me?

The key to choosing the right CMS platform is to answer the question: “Which platform is best for the specific needs, goals, or requirements of the website that I’m creating?” 

There are several CMS platforms out there, but this guide will focus on four: WordPress, Joomla, Drupal, and Shopify, ranked in order of most popular across the world (Source: W3Techs).  Let’s begin! 

If you’ve ever attempted to build a website you’ve heard about WordPress, the world’s most popular content management system. There are over 450 million WordPress sites out there; that’s nearly one-third of the world’s websites, ranging from small businesses to major corporations like Sony, the New York Post, and NBC. 

WordPress Overview:  Ideal Users: 

 Content-rich industries like news and media 

Influencer blogs

Educational portals

Businesses exploring income streams beyond just product sales

Joomla! is an open-source content management system that powers 3.0% of all the world’s websites. First released in 2025,  some of the most popular websites that use Joomla include Harvard University, IKEA, and the Guggenheim Museum (Source: Cloud Ways).

Joomla Overview: Ideal Users: 

International and multilingual businesses

Multi-user environments such as university sites.

Online Forums

Extensive product catalogs

Drupal is a flexible content management software and the third most popular content management system (CMS). Some of the world’s most influential businesses and organizations run their websites using Drupal, including General Electric, eBay, and The Economist.

Drupal Overview:

Drupal is open-source software, which means it’s fully accessible for use by anyone.  

Over the past years, over one million developers and users have assembled into a community that can quickly respond to any questions you might have about using Drupal.  

Whatever form your website is to take, whether it’s a blog, an eCommerce site, or something else entirely. Drupal was specifically designed to be an ‘economic starting point.’ Its ability to scale and flexibility is a definite draw for growing companies!

Drupal enforces quality code, which offers higher quality websites and better digital experiences for your users. 

It’s relatively easy to add content on Drupal, with plenty of modules available. What can be tricky is changing the overall appearance of the website, or adding extras. Most websites that use Drupal are using a custom code theme that was created by a developer, which can be expensive.

Ideal Users:

Businesses looking to customize every aspect of the user experience

Companies in need of high-security measures 

Professions with basic knowledge of HTML and other web coding languages.

An ECommerce platform, Shopify is a content management system software where you can build an online marketplace and receive payment. Shopify is used by several famous brands like Pepsi, Redbull, and Tesla Motors. (Source: Shopify)

 Shopify Overview: 

The process of launching an online store is comparatively easy, with a clean admin panel, user-friendly features, and third-party integrations throughout the platform.

Shopify offers extensive video guides and documentation to assist you through the building and managing process.

When you’re dealing with sensitive customer financial information, built-in security features are incredibly important. Shopify offers ongoing service maintenance and upgrades to ensure quick loading times and secure transactions.

A key feature of Shopify is customer support. Available 24 hours a day, 7 days a week, you can get in touch via phone, email, or webchat.

All of Shopify’s themes are fully optimized for mobile experience.

Ideal Users: 

ECommerce stores

Beginners and small business owners

Multichannel sales business

Companies using a dropshipping provider such as Rakuten, Amazon Fulfillment or Shipwire

Online store owners interested in connecting  with marketplaces like Amazon, Walmart, and eBay

Get Content Management Solutions with the Experts at Elevato

How To Help Your New Website Get Indexed On Google

Imagine this. You’re an entrepreneur with a hot new product. You’re about to launch your website, sell your product, and change the world.

All you need to do is get your website up and running. Oh, and you need to get it to rank, too.

So, how are you going to do it?

Is it possible to create a new website and start ranking on the first page of Google in just a few weeks?

The old-school SEO companies used to claim they could get a “first position” ranking for your company. Today, the SEO game is much different. You can’t guarantee or get first-page ranking with the same bag of black hat tricks. Today, there’s a new content-driven, user-focused approach to SEO.

The process is different, but it is still possible to get your website ranked quickly. I’ll explain how.

Know What You’re Targeting

First, you need to define what it is you’re trying to rank for. There is no such thing as simply ranking. You have to rank for a given keyword.

As you prepare your site for first-page success, decide what keywords you’re trying to rank for. I recommend selecting a few long tail organic keywords. Long tail keywords consist of more than four keywords. They provide the best level of focus and concentration for your site’s SEO.

Marketing Hub wrote a succinct post that defines long tail keywords and factors that proves its power.

According to Moz’s research, long tail queries account for more than 80% of all organic traffic on the Internet.

Here’s why this is important. If you want to rank for a head term, you have virtually no chance of ranking, let alone in the first few weeks of your site’s existence. For example, let’s pretend you want to rank for the term “mobile phone”.

Based on a keyword grading analysis from Moz, this is a hotly contested term.

The sites on the first page of Google have extraordinarily high Domain Authority — as high as 100 (Wikipedia) and 95 (Samsung). You don’t stand a chance.

If so, then it’s in your best interest to choose a longtail term.

If you want to rank on Google, first define what keywords you’re targeting, and then you can move on to the tactical methods described in this article.

Make Sure You Have a Search Optimized Foundation

The foundation of great SEO begins with a good CMS (content management system), and a good website.

I recommend you build your site using WordPress. WordPress is the world’s most popular CMS for good reason. It’s intuitive, powerful, customizable, and provides a great platform for SEO.

WordPress by itself, however, doesn’t mean that your site will be optimized. You must select a WordPress theme. A theme is the way that your website looks, and how it works.

Tips for selecting a theme:

Use a theme that has good support. You can probably find a bunch of free themes, but they may not have the level of support you need.

Select a theme that is lightweight and fast. Site speed is a critical SEO factor, so you want to choose a theme that does not have bloated code. I’ve found the Genesis Framework by StudioPress to have some of the best and strongest coding.

Choose a mobile optimized theme. A mobile and responsive site is now a requirement for search optimization. According to Google’s mobile algorithm, a site that is not mobile friendly will not be as likely to appear in mobile search results.

Once you’ve got the right theme, I recommend you conduct the next step — installing an SEO plugin. An SEO plugin like Yoast doesn’t do SEO for you. It simply makes it easier for you to do SEO.

Yoast is my choice for SEO plugin, because it provides full functionality for most of the critical SEO elements (apart from SSL and caching, which are handled by other plugins).

I consider these three features — the right CMS (WordPress), the right theme (your choice), and the right plugin (Yoast) to be foundational to a search optimized site. You don’t have to take my recommendations regarding CMS or plugins. If you follow the steps below, you’ll still be able to rank on the first page of Google.

Don’t Allow Your Site to be Indexed Until it’s Ready

Your new website is like a Christmas present. You want it to be wrapped up and put under the tree until it’s time to open it up.

Like a good Christmas present, you don’t want anyone to see it until it’s time to be opened.

To do this for your website, you can create a chúng tôi that tells the search engines not to crawl your site. You may also add a noindex and nofollow tag to the site’s header. In WordPress, you can do this by adjusting the site’s privacy settings. Your website hosting provider may even allow a cPanel password protection if you want to add another layer of access security to your site.

The moment you want your site to be live, you should remove these tags (and the password), and let the indexation begin.

Create a Ton of Content

This is where the true SEO power is — creating content. Content is what makes the search world go around.

The most powerful way to propel your site to the top of the SERPs is by developing a lot of content before you let your site get crawled and indexed.

I recommend creating long form content. The exact definition of “long” is debated. Most people agree that long form content is an article or page consisting of 2,000 words or more. What’s indisputable, however, is the impact that long form has in the search results.

SerpIQ discovered long content is correlated with higher search results. In other words, the more content on a page, the higher that site ranked in the search engines.

When Moz measured word count and search ranking, they found a similar trend. Longer content received better indexation, higher ranking, and more backlinks — all ingredients to a successful website.

My research and testing corroborated these findings. Long content like the kind I publish on my blog gets stellar rankings, compared with equivalent and high-quality content of a shorter length.

To help your website get ranked quickly, here is what you should do:

Create at least 25 longform pages.

Make each page focused, high-quality, and relevant for your target audience.

Use keywords or semantic variants in the page titles.

Make these pages 2,000 words or longer.

Once your site goes live, it will make a major indexation splash, and start to soar in the SERPs. Even though many SEOs know that longform content works, it’s hard to actually do the hard work of creating it.

If you do the work of creating the content, then the search engines will find you and rank you accordingly.

Keep Creating Content

Don’t simply create the content and stop. Keep at it.

The search engines reward websites that have a regular output of high quality content. Based on Moz research, the freshness of your content influences its ranking.

One of the things working in favor of a new website is the fact that it is new. Due to Google’s algorithm, newer websites — or recently updated websites, to be more precise — are likely to edge out more authoritative sites that publish content less frequently.

As an example of this, check out the following SERP (with scores from Moz). The top ranked page for “credit card score” is a page on chúng tôi Notice that this page outranks both chúng tôi and chúng tôi Why is this the case?

One reason is chúng tôi has been updated in the last two weeks. The other two sites have not been updated recently. Even though they have hundreds of thousands more backlinks, double the page authority, and more rank, CreditKarma steals the show. Even though it’s the new kid on the block, it gets higher ranking due to regular updating.

The takeaway is straightforward. Even though you may gain great ranking, you cannot rest on your success. You must continue to create great content if you expect to maintain your position.

Promote Your Content

Finally, you need to get people to read your content.

Many times, a site won’t get recognized by the search engines until it gets recognized by users. Why is this the case? It has to do with the impact of user metrics on search ranking.

Moz considers this to be one of the top ten categories of the Google algorithm.

This introduces a bit of circularity into the issue. In order to get high rankings, you must have a lot of searches and visitors. But in order to get a lot of searches and visitors, you must have high rankings. Which comes first? How do you jump into the cycle?

The answer lies in promotion. Don’t simply publish content and expect it to magically become an overnight sensation. It’s up to you to promote it.

Here is what you can do:

Email newsletters

Sharing it with influencers and asking them to share it on their social networks

Posting it on Facebook

Posting it on Twitter

Posting it on Google+

Posting it on LinkedIn

Posting images on Pinterest

Posting it on industry forums

Promoting it using PPC

Syndicating it

Don’t do anything dumb like buying links on Fiverr. Instead, go through the typical social and sharing channels.

Notice again, the algorithmic factors analyzed by Moz. Directly underneath “user usage” is the category, “Page-Level Social Metrics.”

Page-level social metrics are things like Twitter and Facebook shares. The more social signals that circulate around your page, the better it’s going to rank. You can impact this significant algorithmic feature by promoting your content as hard as possible.


Ranking on Google isn’t complicated. The fact is, not a lot of people are willing to put in the hard work required to make a ton of high-quality content. It is demanding, but successful. Start with right foundation, and start pushing out the best content you possibly can.

Have you helped a new website rank quickly? If so, how did you do it?

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