Trending December 2023 # Gocrypto Widens Mainstream Reach And Usability By Integrating Binance Pay # Suggested January 2024 # Top 14 Popular

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GoCrypto, a solution allowing merchants to accept, store, withdraw and buy cryptocurrencies, announced the integration of Binance Pay into the GoCrypto system giving crypto adopters more options to use crypto as the mainstream means of payment as they are intended to be. 

The GoCrypto solution, developed by Elly – a fully regulated company, is currently available in 64 countries and is expanding to new markets as regulations evolve and allow. GoCrypto enables online and brick-and-mortar merchants to accept instant payments with various crypto wallets. 

The integration of Binance Pay into the GoCrypto payment network enables tens of millions of Binance app users to use 40+ Binance Pay-supported cryptocurrencies at thousands of GoCrypto locations around the world. Elly, the GoCrypto developer, also presented the multichain bridge for its native GoC token, which enables migrations between the SLP protocol on the Bitcoin Cash blockchain and Binance Smart Chain (BSC). 

Contactless. Borderless. Secure.

GoCrypto has already made its home country, Slovenia, the global leader in the number of brick-and-mortar shops and services accepting payments with crypto wallets, showing that it can benefit the retail space and the customer experience tremendously. 

As Elly’s CEO Dejan Roljic states:

“The interest in crypto use is growing daily, and our solution enables crypto adopters to use the currencies as they were intended – as a highly practical means of payment. The connection between our system and the users of Binance will bring crypto usability and adaptability further along. The integration of Binance Pay into the GoCrypto network means instant accessibility of GoCrypto locations to tens of millions of Binance users, and so much more. It is a strong sign of the digital era. Newer, better and faster payment options optimise the merchants’ costs and enhance their cash-flow.”

“The ultimate goal of cryptocurrencies is to provide not just an alternative asset class for investors but to provide alternatives to fiat currencies for everyday purchases. In partnering with GoCrypto, Binance Pay takes a step forwards in helping to bridge the gap between conventional financial systems and the crypto ecosystem making crypto adoption for payments significantly easier.”

About Binance

Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume.

About Binance Pay

Binance Pay is a contactless, borderless and secure user-to-user cryptocurrency payment feature on the Binance App with more than 40 cryptocurrencies supported.

Binance Pay allows users to pay, send and receive crypto payments around the world without incurring any fees. Binance Pay also allows merchant-based transactions, letting users and merchants to choose their preferred payment options.

GoCrypto, the world’s fastest-growing crypto payment network

GoCrypto operates as a global payment scheme connecting crypto users, wallets, exchanges, cash register systems, payment solution providers, and merchants.

It enables merchants with brick-and-mortar or online stores to accept instant crypto payments from different crypto wallets with millions of users and to receive a settlement in their local fiat or crypto. GoCrypto is available as a stand-alone solution for online and brick-and-mortar stores, or as a solution within the Elly POS terminal. 

About GoCrypto token


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Bitcoin And Avorak Ai Undaunted By Binance, Ripple And Coinbase Lawsuits

In the face of lawsuits targeting major players in the cryptocurrency industry such as Binance, Ripple, and Coinbase, Bitcoin (BTC) and Avorak AI (AVRK) continue to thrive, maintaining their positions in the ever-evolving world of blockchain technology.

XRP Lawsuit

The XRP lawsuit has been a significant legal battle for Ripple, the company behind the cryptocurrency. The U.S. Securities and Exchange Commission (SEC) sued Ripple in 2023, alleging that XRP is a security and that Ripple conducted an unregistered security offering in its sale. The case has created uncertainty around the regulatory status of XRP and has had an impact on Ripple’s operations. Despite the legal challenges, Ripple has remained steadfast in defending its position and has received the backing of many in the crypto community. The outcome of the lawsuit is expected sometime this year and will have significant implications not only for Ripple but also for the broader cryptocurrency industry, as it establishes critical legal precedents regarding the classification of digital assets and the regulatory framework surrounding them.

Coinbase and Binance

Coinbase and Binance are two of the leading cryptocurrency exchanges. On June 5th, the SEC sued Binance for various allegations, including the offering of 12 cryptocurrency coins without registering them as securities. The following day, the SEC accused Coinbase of engaging in the trading of at least 13 crypto assets that should have been registered as securities. These legal actions have increased the number of cryptocurrencies explicitly identified by the SEC as securities, raising concerns about the regulatory risk faced by exchanges that have enabled U.S. investors to trade these tokens. Some industry watchers suggest that to mitigate this risk, some exchanges may choose to delist the said tokens.

Is Bitcoin dead?

Bitcoin (BTC) remains resilient and far from being considered dead. The pioneering cryptocurrency has endured numerous ups and downs since its inception but has consistently proven its ability to bounce. BTC has weathered regulatory scrutiny, market volatility, and skepticism from traditional financial institutions. In fact, Gary Gensler, the chair of the SEC suggested that all cryptocurrencies except Bitcoin (BTC) should be considered securities. Bitcoin’s finite supply, scarcity, and strong community support contribute to its enduring value proposition.

Can Avorak AI still 100X?

Avorak AI is an AI Crypto project in its initial coin offering (ICO) phase. The project has been projected to 100x, and many in the crypto community still believe it could attain this significant target despite the regulatory uncertainty in the U.S.

Some of Avorak’s solutions have already shown significant signs of usability, efficiency, and applicability. The Avorak Trade bot has provided price predictions on various assets. And when launched, users will get accurate predictions with indicators and alerts whenever market patterns or trends change. The Avorak Trade bot uses a non-code command-line input system, ensuring increased accessibility.

Avorak AI has also demonstrated its commitment to actualizing its roadmap and expanding its offerings. The project has an ongoing beta test where its community is helping in the development of various aspects within the platform. Avorak has also launched a unique NFT collection that provides aesthetic quality and utility benefits.

AVRK, the token required to access the platform’s services, has had a 325% increase, and is currently selling at $0.255. AVRK’s launch price is set at $1, which is already higher than many altcoins. The project’s development team is reputable and has emphasized on its commitment to following applicable regulations.

These factors indicate a blockchain-based project set to become a significant player in the cryptocurrency market.

For more information on Avorak and its ICO:

Integrating Brand, Content Marketing And Seo

How agencies can provide clients with an integrated service given the increasing connection between brand, content marketing and SEO

After a couple of years of travelling and lifestyle consulting, I returned to the UK in 2012 with the goal of setting up a digital agency. I knew I wanted us to be very hands on and do transformative work with a limited number of clients I loved working with. But beyond that, I wasn’t sure what service I needed to create to do this!

It has taken me a year to work this out. But I’m there now and I’m inspired and it’s a journey of discovery I am keen to share.

First Steps: Recognising key developments in SEO and social media

I started this journey as a big believer in SEO having driven 50% of first business’s traffic Easyodds through natural search from 2005 – 2010. In the two years I’d been away from the UK though, the world of SEO had changed. The recent Google Panda and Penguin algorithm updates had led to major penalties for low quality links and content. What’s more it was clear that this was not a one-off as algorithmic updates were being announced on a weekly basis.

So high quality content was a must for SEO. But not just for SEO.


In the 2 years I was away social media usage had continued to rocket and Twitter in particular had started to mature as a content marketing platform. Various surveys and articles were telling me that over half of social media activity involved content sharing. What’s more as Google was on the hunt for new and improved data to verify quality and relevance, I thought social data must surely become a key part of its algorithmic ranking decisions at some point.

What better way to identify quality content than to measure relevant sharing and engagement levels as well as backlinks? So high quality content could lead to independent traffic and that traffic in turn could lead to better long term search results.

So now I knew that my service had to merge SEO with social media using high quality, targeted content as the binding ingredient. I believed this could also lead to long term stability. While natural search remained a monster short term line of traffic, Google was increasingly starting to fill its pages with its own products and data.

The launch of Google Knowledge graph, a potential Wikipedia killer seemed a giant leap further towards Google-owned search results. Likewise the social media giants of 2010 remained widely used but the marketplace was still evolving as the massive growth in Pinterest usage proved. But within that environment of change, creating great content and inspiring and engaging a targeted relevant audience – that seemed to be timeless marketing craft and as future proof as any service I could conceive.

Discovering the Brand Connection

Using their internal marketing data, we were able to identify some big additional natural search opportunities.

However once this work was complete, we discovered that there would be a negative brand impact from associating Borro with pawnbrokers which in turn created a reticence to strongly promote the directory. Although this is something we are still working on together and developing, the potential impact of our work in the early stages was diluted.

Great content may be the key to SEO and social media success but without full brand buy-in, great content can not prosper.

The Power of Brand Purpose and Passion

We spent time exploring the brand values that the founding team was implanting into the DNA of the new company and the passions that had caused them to create the business.

The fact that we were working so directly with the founders at such an early stage was very helpful in drawing these ideas out quickly and authentically.

Excited by this experience, we started to focus attention in other client work to discovering a brand’s core purpose and passion. The results were amazing.

Finding this core inspiration was like content strategy gold.

Now I’ve experienced this, it makes sense. To succeed with the mission of creating shareable, relevant content, one must find themes related to a company that are not self serving and that its people are passionate enough about to get involved in an authentic dialogue. This is made possible by tearing back the layers of every day activity and delving deeper into a Company to find its core purpose because at the heart of most brands is a passion that originates from something deeper than just making money.

These ideas are beautifully expressed by Simon Sinek in his brilliant TED talk. He talks about how focusing on ‘The Why’, the passion and purpose of a company, has been so instrumental to Apple’s success. He frequently repeats his mantra ‘people don’t buy what you do, they buy why you do it’. Applying this to our service, we have discovered that finding ‘the why’ makes content strategy easy and effective.

Conclusion of connection brand, content marketing and SEO

As I said at the start of this blog, our core purpose is to do transformative work with a limited number of clients we love working with. It has taken a year of discovery to get to a service we feel confident can help us achieve our goals. It may take another year to test and refine our theories but are greatly looking forward to this next part of our journey. 

Apple Pay Lawsuit Filed By Firm That Won Ebook And Developer Antitrust Cases

A class action Apple Pay lawsuit has been filed by Hagens Berman, the law firm that previously won two high-profile antitrust cases against Apple.

The lawsuit accuses Apple of making a billion dollars a year in fees to card companies by forcing them to sign up for Apple Pay as the only way to let their customers make payments from iPhones and Apple Watches.

How Apple Pay works

Apple Pay, Google Pay, and Samsung Pay are all based on the same technology, known as EVM. The acronym isn’t particularly informative, as it just stands for the names of the three companies who developed the payment tech: Europay, Mastercard, and Visa.

When you present your phone or watch to a payment terminal, it doesn’t send your actual card number but instead a single-use token, valid only for that specific transaction. The token is passed wirelessly by the NFC (Near-Field Communication) chip in the phone.

What all the fuss is about

Google and Samsung allow any bank or card company’s app to use the NFC chip for their own mobile wallet apps. That means there is no cost to the card issuer.

Apple, in contrast, does not allow third-party mobile wallet apps to access the NFC chip in iPhones or Apple Watches. If a bank or finance company wants to offer mobile wallet services, it must sign-up for Apple Pay. All payments are then made through Apple’s own Wallet app.

For every Apple Pay transaction, Apple charges card companies a fee. For credit card transactions, it’s 0.15%; for debit cards, it’s half a cent. While these are individually small amounts, they add up. The lawsuit alleges that Apple makes a billion dollars a year from these fees and that forcing card companies to sign-up for Apple Pay is an antitrust violation.

The European Union has already reached a preliminary conclusion that Apple Pay is indeed anticompetitive, and a lawsuit has now been filed in the US.

Apple Pay lawsuit

Law firm Hagens Berman has filed the antitrust suit on behalf of one card issuer, Affinity Credit, but the lawyers are inviting all other card issuers with Apple Pay agreements to join a class action suit.

The lawsuit seeks to represent a class of U.S. credit unions and financial institutions that issue payment cards enabled for use in Apple Pay. The class action was filed in the U.S. District Court for the Northern District of California and accuses Apple of denying rivals access to the technology needed to develop a competing mobile wallet.

On iOS devices, Apple has ensured that only its mobile wallet, Apple Pay, can make contactless payments at the point of sale. Having secured a monopoly for Apple Pay in this fashion, Apple charges card issuers who use Apple Pay supracompetitive fees for a service that is available on Android devices for free, according to the lawsuit […]

“When you compare the functionality of Apple Pay to mobile wallets available on Android devices – Google Pay, Samsung Pay – you’re essentially holding up a mirror; they are essentially identical,” said Steve Berman, Hagens Berman co-founder and managing partner. “And yet, the same service on Android that card issuers pay absolutely nothing for costs them a collective $1 billion annually through Apple Pay.”

“The reason for this is simple,” Berman added. “There is competition on Android devices, with multiple wallets offering contactless payments, whereas Apple has barred all rivals, making Apple Pay the only option.”

The firm has a good track record in antitrust cases against Apple. It’s the company that won the long-running and high-profile ebook case against the iPhone maker. More recently, it achieved a $100M settlement for iOS developers over anticompetitive practices in the App Store.

The company now said it’s going for the hat trick.

“As a firm with a long history of antitrust successes, we’re no stranger to Apple’s monopolistic behavior,” Berman said. “We’re hoping for a hat-trick and we believe the economic evidence our team has amassed against Apple in this case is frankly undeniable. We look forward to fighting for this case.”

The lawsuit is seeking compensation for the fees charged to card companies and calling for the NFC chip to be opened up to third-party mobile wallet apps.

9to5Mac’s Take on the Apple Pay lawsuit

Apple claims that the reason only its own Wallet app is allowed to use the NFC chip for payments is security. This is not a claim it is likely to be able to defend because the security is provided by the EMV system, which was not developed by Apple and can be used by any card issuer.

Additionally, Apple could, if it wished, still oblige card companies to sign up to Apple Pay without charging any fees in the same way that Google Pay and Samsung Pay do. It’s clear that Apple’s motivation for its current policy is financial, with the fees expected to add up to $4 billion a year by 2023.

There is no direct claim on behalf of consumers: Apple Pay terms and conditions forbid companies from passing on the fee to cardholders. However, all costs have to be recouped somehow, so ultimately consumers pay for all the fees involved through higher card fees or interest rates.

It should be noted that, even if Apple were forced to open up the NFC chip to third-party companies (i.e., card issuers), iPhone owners would still have the option of storing all their cards in the Wallet app, and it’s likely that most would do so for the convenience of having everything in one place.

Apple has a track record of fighting hard against all antitrust lawsuits and rulings, but in this one, it is up against the same firm that has twice won against the company – a judgment in the ebook case, and a settlement in the App Store one. With the European Union also finding Apple Pay terms to be in breach of antitrust regulations, this is going to be an interesting fight.

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Bu Oarsmen Reach For Olympic Glory

Through December 24, BU Today is looking back at the most popular stories of the year. We’ll be back with new stories for the new year on Monday, January 5. Happy holidays!

When Meindert Klem and Jozef Klaassen, members of BU’s crew program, took the year off from their studies last year, they suspected that “off” would be the wrong word to describe their daily routine. And they were right.

Dutch citizens both, Klem (CGS’07, CAS’10) and Klaassen (SMG’09) spent the six months before the Beijing Olympics training with the Netherlands national rowing team, an endeavor that filled their days with river workouts at 185 heartbeats per minute and many miles of cycling and running. “Also weight lifting,” says Klem. “It’s two hours of lifting the heaviest things you can imagine. We throw up every once in a while.”

In June, the two heavyweight sweepers (two hands on a single oar) helped the Dutch eight-man boat make the cut at the 2008 Final Olympic Qualification Regatta in Poland. Prior to arriving in Beijing for the world’s most prestigious competition, the team spent two weeks training in South Korea in an effort to adjust to China’s climate. It wasn’t easy, as Klaassen writes on his Olympic blog, Live from Beijing:

“… this week the sun has hit with a 105°F vengeance. Humidity is ALWAYS close to 100 percent. It is currently summer in Korea (same latitude as Florida) … trying to keep cool is a major challenge; despite wearing a wet t-shirt on your head and constantly pouring cool water on yourself at each pause in the training, we are constantly wary of overheating and/or sunstroke. Sunscreen and wet towels worn as turbans are essential.”

Klem’s father, Adrianus, rowed in the 1976 Olympics, and Klem, an international relations major, has been rowing since he was 14. Younger brother Sjoerd (CGS’09) is following suit, rowing last year as a member of the BU freshman squad, suggesting that river water indeed courses through Klem family veins. Klaassen, who grew up in New Zealand, has longed for the Olympic waterways since watching Robert Waddell claim single sculls gold for New Zealand in Sydney in 2000.

Klem and Klaassen are the 13th and 14th BU rowers to reach Olympic heights since the Terriers began dipping their oars in the Charles in 1937. The first appearance of a BU oarsman at the summer games was in 1956, the last in 1996. Odds are, 2008 will be a good year for BU: two recent graduates are also gunning for Olympic contention in rowing: Florian Mennigen (CAS’06) will captain Germany’s eight, and William Daly (CGS’04, SMG’06) will row in the lightweight coxless four for the United States. Daly has raced in the last two World Championships, but this is his first Olympics.

Rounding out Terrier representation in Beijing is two-time Olympic medalist and longtime U.S. National Team coach Ted Nash (DGE’54), who will coach the men’s coxless pair. Nash won gold at the 1960 Rome games as an oarsman in the coxless four, the first American crew ever to win the event. Four years later in Tokyo, he earned a medal again in the same boat, this time a bronze. Nash has won numerous Pan-American and World Championships, and has coached crews at the last 11 Olympics.

Caleb Daniloff can be reached at [email protected].

Editor’s note: Of the five Terriers, Klaassen and Klem came closest to fulfilling their dream. Rowing in the men’s eight, they finished in fourth place in the August 24 final, just four secondsbehind the American boat, which took bronze. With Klem in the bow andKlaassen in the fourth seat, the Dutch boat completed the 2000-metercourse at the Shunyi Olympic Rowing-Canoeing Park in 5:29.26.

This story originally ran August 7, 2008.

Multichannel Marketing Strategies: Leveraging Various Digital Channels To Reach And Engage Audiences

Speaking of the latest technologies in digital marketing, multichannel marketing has gained significant prominence and come to the forefront. It has happened for good reasons as well.

Before we get into the details of how to use it to promote your business online, let us first try to understand precisely what Multichannel Marketing is and how it can help promote your business effectively.

What is Multichannel Marketing? The Key Role It Plays in Digital Marketing

Multichannel marketing is crucial in digital marketing for efficiently reaching and engaging target consumers. Customers have more options than ever, and their attention is more divided. By utilizing various channels, digital marketers may boost the probability of reaching their target audience and conveying a consistent message across all touchpoints.

The Benefits Multichannel Marketing Offers

Digital Marketers have long claimed it as one of the most powerful digital marketing strategies. The latest studies in the field reveal that multichannel consumers spend two to five times more than single-channel customers. Let’s look at why multichannel marketing methods are so popular.

1. It Provides a Broader Reach

Marketers enhance their reach among prospective audience members by expanding their marketing efforts to new channels. Many clients connect through a limited number of channels; thus, by expanding your campaigns to include new channels, you can identify customers with latent purchase potential.

2. Brings in Greater Participation

A greater number of channels frequently means more possible client touchpoints. This provides additional opportunities for customers to interact with companies and opens up new lines of communication between the company and the customer.

3. You Can Reach the Target Audience Through Their Preferred Channel 4. Combined Channels Are More Powerful

When marketers develop a plan connecting campaigns from various media platforms, it opens up the potential for more compelling messaging considering the consumer journey. Combining several marketing channels to achieve better digital marketing results is feasible.

Even though Multichannel marketing can fetch your digital marketing efforts with far-reaching benefits, it is not free from challenges. Let us look at some major ones you might face.

Challenges of Multichannel Marketing Effective Management

More channels need more management; therefore, marketers must be willing to invest additional time, work, and resources in establishing channel-specific strategies. Furthermore, many firms have strongly segmented divisions with little data exchange and cross-communication. Because other teams, such as finance or operations, may understand some elements of customer behavior better than marketing, determining the best ways to execute your campaign without their combined involvement may be challenging.

Appropriate Marketing Attribution

When a company implements a multichannel marketing plan, the requirement for exact marketing attribution becomes clear. With a rising number of channels, determining which message provoked a specific response from a customer is getting increasingly complex.

Using Marketing Analytics

Marketing teams believe they understand analytics, yet developing a multichannel marketing plan can shed light on unproductive or incorrect strategies. When developing multichannel campaigns, 37% of marketers said it was difficult to exploit consumer data, and 55% said adding customer data to current customer profiles was difficult. Furthermore, 65 percent of marketers are concerned about data quality. Discovering these issues would be a nasty revelation for any team that has committed the time and money required to launch a multichannel campaign.

Keeping Up with Technological Advances

Despite the challenges, the benefits that Multichannel marketing can deliver are matchless. The following are some key steps to success.

Key Steps to Success Understand Your Target Audience Explore the Full Potential of the Multichannel Marketing Platform

A marketing measurement and optimization platform is required to create successful multichannel marketing campaigns. These marketing technology solutions’ management features to assist in tracking campaigns across channels while keeping every department on the same page.


To sum up, multichannel marketing has become inevitable for getting the best digital marketing results. This blog will enable you to get the best results from it.

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