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In a recent episode of the New York Times “Hard Fork” podcast, hosts Kevin Roose and Casey Newton sat down with Google CEO Sundar Pichai to discuss the company’s latest AI chatbot, Bard, and its potential impact on the digital landscape.

This article summarizes the key highlights from their discussion.

Launch Of Bard

Pichai shared that Bard, a lightweight version of Google’s AI model LaMDA, was released to gather user feedback and build trust.

Although the public response has been somewhat muted, Pichai assured listeners that a more capable version of Bard would be released soon.

Generative AI tools like Bard and LaMDA are envisioned to become powerful personal assistants in people’s daily lives.

Pichai recounted his own experiences with LaMDA, describing engaging and anthropomorphic conversations with the AI model.

Integration of Bard Into Gmail

Bard is being tested in Gmail with a limited number of trusted users. Pichai confirms:

“You can go crazy thinking about all the possibilities, because these are very, very powerful technologies. I think, in fact, as we are speaking now, I think today some of those features in Gmail is actually rolling out now externally to trusted testers — a limited number of trusted testers.”

AI Chatbots vs. Traditional Search Queries

When asked about the differences between AI chatbots and traditional search queries, Pichai explained that the technology expands possibilities and that users will likely adjust their behavior based on what the AI models can do.

He anticipates a back-and-forth process with users to refine and improve the AI models.

The AI Race and Competitor OpenAI

Pichai acknowledged that although Google was aware of OpenAI’s progress and the team’s capabilities, the user reception of ChatGPT was surprising.

He commended OpenAI for releasing ChatGPT, as it allows society to adapt to and understand the technology.

Addressing Microsoft’s Challenge In Search

Pichai states:

“I would say we’ve been incorporating AI in search for a long, long time.

When we built transformers here, one of the first use cases of Transformer was birthed, and later, MUM. So we literally took transformer models to help improve language understanding and search deeply. And it’s been one of our biggest quality events for many, many years.

And so I think we’ve been incorporating AI in search for a long time. With LLMs, there is an opportunity to more natively bring them into search in a deeper way, which we will. But search is where people come because they trust it to get information right.”

The Urgency to Innovate With LLMs & Generative AI

Pichai denied issuing a “code red” within Google.

However, he did confirm that he’s encouraging teams to move urgently and harness resources to innovate with large language models (LLMs) and generative AI.

Google’s founders, Larry Page, and Sergey Brin, remain actively involved as board members and are enthusiastic about AI’s potential.

Pichai states:

“I’m laughing, because first of all, I did not issue a code red…

To be very clear, there are people who have probably sent emails saying there is a code red. So I’m not quibbling with — all I’m saying is, did I issue a code red? No.”

Balancing Innovation & Responsibility

Addressing concerns about AI development’s risks and potential dangers, Pichai emphasized that Google aims to be bold yet responsible.

He cited Bard as an example, explaining that they have not yet connected it to their most capable models and plan to do so deliberately.

Pichai stressed the importance of finding a balance between innovation and responsibility.

AI’s Impact on Jobs & The Publisher Ecosystem

Pichai acknowledged that new technologies like AI will require societal adaptation and possible course corrections, including in the job market.

He envisions a future where AI makes programming more enjoyable and accessible, akin to how technology has democratized fields like podcasting.

Regarding the potential impact of AI chatbots on web publishers, Pichai reassured listeners that Google is committed to working with the publisher ecosystem and evolving thoughtfully in this area.

Pichai states:

“Part of the reason we are also being careful with things like Bard, amongst many reasons, we do want to engage with the publisher ecosystem, not presume how things should be done. And so you will see us thoughtfully evolve there as well.”

Future Of Google Search

Discussing the future of Google Search, it was suggested that the search bar could evolve into a more command-line-like interface for users to perform various tasks.

Pichai explained that Google aims to assist users in ways that make sense to them without becoming the ultimate solution for every interaction.

He states:

“I think I want to be careful where Google has always been about helping you the way that makes sense to you. We have never thought of ourselves as the be-all and end-all of how we want people to interact.

So while I think the possibility space is large, for me, it’s important to do it in a way in which users use a lot of things, and we want to help them do things in a way that makes sense to them.”

In Summary

The interview with Sundar Pichai offered valuable insights into the future of AI chatbots, search, and the digital landscape.

Pichai’s cautious yet ambitious approach to AI development reflects Google’s commitment to balancing rapid innovation and responsible implementation.

As large language models become more capable, Pichai emphasizes the importance of vigilance and industry-wide cooperation to ensure that AI development remains beneficial for society.

The revelation that Bard will be upgraded soon leaves us all curious about how the AI chatbot’s capabilities will evolve.

Featured Image: JRdes/Shutterstock

Source: The New York Times

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Evernote Ceo Phil Libin Talks Evernote Business

Evernote Business features notebooks that are shared across a company.

Most of Evernote’s 45 million users already put the app to work at work. Now Evernote is tailoring its service to small and midsize companies with the launch of Evernote Business for Mac, Windows, iOS and Android.

The new tool lets users share information within a company or with clients, while IT controls permissions. You can join Evernote Business with your existing personal account, which remains invisible to the company, and you keep your own data if you leave at any time.

Evernote CEO Phil Libin doesn’t see Evernote as a competitor to productivity suites like Google Apps. Instead, his service fills a “universal human need.” He explained last week ahead of the launch.

Evernote CEO Phil Libin

PCWorld: What’s the number one most requested feature?

Libin: Two-thirds of users are using Evernote at work. The vast majority, about 85 percent, brought it into the workplace themselves. Only about 15 percent are using Evernote because their IT department set them up with Evernote. The number one thing they’ve asked for is much better collaboration and sharing capabilities so they can use Evernote with their teammates, and that’s what we’ve focused on.

PCWorld: At the latest Evernote Trunk Conference you were dreaming big, in terms of one day having 1 billion users. Some people have called that crazy. How is that possible?

Libin: The billion user goal is totally realistic, and I could be crazy. Our goal is to make Evernote the external brain for everyone. The goal of Evernote is to make you smarter. I think everyone needs it. It’s a universal human need.

Our goal is to build a 100-year startup. We’re about four and a half years into that, four and a half percent done.

PCWorld: In a way Evernote is a database and it can go in pretty much any direction–CRM, or a basic word processing tool, or even Google Apps. Are there any directions you’d like to go in beyond the basic use of Evernote as a repository of information?

Libin: We do have a specific idea of where Evernote needs to get to. I wouldn’t describe Evernote as a database as I wouldn’t describe my brain as a database. When you capture something (in Evernote) you can capture it in any format on any device anywhere in the world. Then what? How do you make it useful? How do you find it? How do you have that information on the tip of your tongue and not be overwhelmed by it?

It’s really the capture and discovery that’s the heart of Evernote. The storage and synchronization are the plumbing. We do a good job of it but that’s not what’s sexy about Evernote for me.

EW: How would you like to see Evernote do more in terms of helping people discover information that’s already there?

Libin: That’s exactly the point of Evernote Business. As soon as you’re working in a team the big question is, how do you know what your team knows? Evernote Business is not only searching across your personal account but also across related business accounts of your coworkers. I’ve been using it for a couple of months. I’ve never felt more aware of what my company knows.

Let’s say we’re planning an event and I search for a particular location. I’ll find that co-workers have notes about that location in their accounts. I may not have known that a co-worker was just there and took some notes. I can ask them. Or, outside of search, let’s say we’re meeting about where we should have an event and I start taking notes about a particular restaurant. As I’m typing in Evernote on my Mac, I’ll see that someone on my team has notes about that restaurant already.

And then it even works outside of Evernote. We’re releasing new versions of our browser extensions, of our Web Clipper and Clearly. If I do a Google search on that restaurant, then next to public Google results I see my private business results if co-workers have knowledge about this restaurant.

PCWorld: It sounds like discovery and serendipity are key here. What about other more structured ways that Evernote Business can help you run your business better?

Libin: We don’t want to make a distinction between structured, task-driven organizational searching and serendipitous discovery, between left and right brain. Both are important. With Evernote Business one of the things we’re launching is the concept of a business library. An administrator could choose which business notebooks go into the business library. Anything in the business library shows up in search results. Anything that’s a business notebook the company can manage, can assign it to different people, so as people come and go, that information stays with the company.

Over the past few years we’ve had one major obstacle: When you’re using Evernote as a consumer it’s not really useful to you until you’ve put at least a few weeks of work into it. But with Evernote Business, as long as any employees in the company have been using Evernote, it’s immediately useful to you because you have access to all that information. You’re not starting at square one staring at a blank screen.

PCWorld: It sounds almost like taking your company’s shared intranet wherever you go.

Libin: That’s a great example. With an intranet here, an internal wiki, and all that kind of stuff, they suck. Here’s what happens 100 percent of the time: You start out and think, I’m gonna put information there so people can find it. But maintaining the intranet as an individual it does you no good; you’re only doing something to help the company. What’s worse, the information is not only not there, if you haven’t updated it, it’s just wrong. Evernote Business is a much more scalable approach than intranets, which frankly I’ve never seen up to date.

PCWorld: Have people at Evernote been using Evernote Business for a while?

Libin: Everything we build at Evernote we build for us. The target customer looks like us. It’s small and medium sized companies or small and medium size teams at larger companies who are fundamentally knowledge workers, where the productivity of the team is dependent completely on how elegantly employees can access knowledge. It has everything to do with how happy people are. It’s organizations who trust their employees to do the right thing.

PCWorld: How many times do you use Evernote in a given day or hour yourself?

Libin: The average user overall uses Evernote five to seven times a day, about a 15 minute session. I use Evernote a few hundred times a day, basically every few minutes. I take a note, take a picture of something. I’ve got about 10,000 notes in my Evernote account. I’ve met users with 90,000 notes. It’s nice to know I’m not all the way out on the side of the bell curve graph.

PCWorld: If you could get an Evernote implant in your brain, would you?

Watch for Evernote on Google Glass?

Libin: Yeah, I would. It probably goes back to your question about whether I’m crazy. I’m first in line for a neural implant. Before that, though, it’s gonna be the Google Glass stuff, that’s gonna be a real thing next year. I’m really looking forward to that. That doesn’t quite get all the way into your head but it gets close.

PCWorld: No Evernote integration with that?

Libin: We’re definitely hoping to be on it. It’s still not clear what Google’s plans are. I’m a big believer.

PCWorld: What business use do you see for that?

Libin: The next couple of years it’s gonna be just the real early adopters. It’s just a slightly more extreme version of the Evernote Business idea, which is situational awareness. Everything that we do tries to make you smarter by giving you access to information you didn’t know you had exactly when you need it. You don’t have to stop and research; you just kind of know it. And glasses are kind of an extension of that. You can figure out where you are who you’re talking to, what you’re doing, and they can provide information ambiently about it as it’s happening. We try really hard not to be on the cutting edge of sci-fi, though, we’re just making consumer-ready products.

PCWorld: What other tools does your staff use?

Libin: We don’t have a lot of requirements, we pretty much let people use the tools they use. We’re on Gmail and use a lot of Google stuff, calendaring. We give people a choice of phones, most are iPhone and Android, some have Windows phones. I use Excel a lot. I haven’t opened Microsoft Word in years. I’ll just write in Evernote.

PCWorld: You’re doing other interesting things–you eliminated desk phones, you have a big video wall where offices can see each other, you have an Anybot.

An Anybot at PCWorld’s office

Libin: Yeah, and we have treadmill desks. Someone put the Anybot on a treadmill desk.

PCWorld: Seriously?

Libin: We try to have a culture that says everyone at Evernote is here because they want to be here and build something great. Our job is to knock down any obstacles that get in the way of that. We try to be as creative as we can about how we set up the office, benefits, that kind of stuff.

PCWorld: Are you a paperless office?

No, we don’t use a lot of paper. We don’t have a policy around it. If one of our employees wants to print out 500 pages I’m just going to assume they have a good reason for doing it. We try to carry that philosophy into Evernote Business. We want to make it really easy to see what you’re doing.

PCWorld: It’s a pretty exciting time for small businesses. You can start up on a shoestring, work with people around the world with very little effort. What’s the most exciting thing happening in tech now for small businesses? 

Libin: Think of the phrase business class. When you’re talking about travel it means something pretty nice. When you’re talking about internal tools, business class means crappy.

The IT team keeps backend controls over Evernote Business.

Workers expect a really high quality experience by technology in their personal lives—by Apple and Google and Amazon. User experiences have become beautiful and powerful, but people aren’t getting that at work. When you’re talking about business software what that means is an unpleasant experience.

This is not a sustainable thing. Why should my employees have a crappy experience when they’re doing the most important thing, which is work? Why do you have to surrender your expectations for taste and quality when you walk into the office? You shouldn’t have to. That’s changing very quickly. We’re seeing the last few years of unpleasant work technology.

PCWorld: What would you like to change about Evernote?

Libin: I want to make it simpler, which is much harder than to make something complicated. Companies will respond really well to having beautiful, elegant experiences for their employees.

Google Bard Ai Login: How To Use, Launch Date, Bard Ai Signup

In the world of Artificial Intelligence, Google has introduced a new conversational AI model named “Google Bard AI”. This model is somewhat similar to OpenAI’s ChatGPT and has been designed to answer user’s queries in a conversational way. With Google Bard AI, users can access information from all over the internet by just asking simple questions to the Chatbot. The program works on the Lamda Model (Language Model for Dialogue Applications), which makes it easy for users to get precise and perfect answers to their queries. This article will provide complete information about Google Bard AI, including its features, launch date, and how to use it.

See Also: How To Sign Up & Access Google Bard AI

Google Bard AI has many features that make it a powerful tool for users to get the information they need. Here are some of the features of Google Bard AI:

Conversational Method: The very first and important feature of Google Bard AI is that it answers the queries in a conversational method. Users can type their questions in the chat box, and the AI will reveal the answers by searching them on the internet.

Self-Learning Platform: It is a self-learning platform that becomes more accurate and precise in answering queries with time. After a few months, users can expect to get more precise and perfect answers to their queries.

Repeated Answers: Google Bard AI ensures that users get answers that suit their questions by allowing them to get answers again and again.

Access to All Information: Google Bard AI allows users to get answers for complex and simple queries belonging to any topic. Users can get access to information from all the websites and then provide reliable information.

Google Bard AI is the latest conversational AI model that is designed to answer user’s queries in a conversational way. The program is still evolving and will become fully functional in the coming months. Users can expect to get more precise and perfect answers to their queries with time. Google Bard AI will be launched in

A1. Google Bard AI is a conversational AI model developed by Google and Alphabet that answers user’s queries in a conversational way. It works on the Lamda Model and provides users with precise and perfect answers to their queries.

A2. Some of the features of Google Bard AI include a conversational method, a self-learning platform that becomes more accurate and precise with time, the ability to provide repeated answers, and access to all information on the internet.

A3. Google Bard AI is scheduled to release in March 2023.

A5. Google Bard AI is similar to ChatGPT in that it is a conversational AI model that answers user’s queries in a conversational way. However, Google Bard AI is still evolving and is a self-learning platform, which makes it more accurate and precise over time. It also allows users to get repeated answers and access to all information on the internet. Currently, only selected beta users are allowed to use Google Bard AI through Google Search Engine.

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What’s Google Bard, And How It Works? Here’s The Answer.

Bard is Google’s new conversational AI chatbot that will compete with the Bing experience with ChatGPT integration. Similar to ChatGPT from OpenAI, Bard is an Artificial Intelligence (AI) technology that uses natural language to provide more human conversational answers to complex questions.

The chatbot uses the Language Model for Dialogue Applications (LaMDA) developed by Google and machine learning technology to analyze large text datasets and predicts the word that comes next to the other one, which provides the skills for the AI to produce more human responses, similar to GPT-4.

What’s Google Bard?

Bard is a conversational AI chatbot from Google built using the Language Model for Dialogue Applications (LaMDA) and machine learning that you can use to get answers to complex questions using natural language instead of typing a search query to see a list of results that may or may not include an answer like we’re used to with search engines.

However, the new chatbot from Google is the same as other chatbots, meaning it will not always provide the correct answer. For this and other reasons, the company says that Bard is not a search engine replacement. Instead, it’s a complement to search to brainstorm ideas, create drafts, or play around. As a result, it’s always recommended to check the facts of the information.

Google Bard is available now as a limited preview for users in the United States and the United Kingdom. You can sign up for the waitlist with these instructions, but it’s unclear how long the wait will be since the company notes that this will be a slow rollout.

Furthermore, in addition to search, the company plans to keep bringing AI to many of its products, including Maps, Translate, Lens, and more.

How does Google Bard work?

Also, similar to the Bing Chat AI, Google’s conversational AI offers a minimalist interface with a text box with rounded corners to ask questions on any topic using text or voice.

One difference about Bard is that it doesn’t write down the answer in real-time or show you the process. Instead, you will see Bard thinking with an animated icon, and then you will see the complete response.

Furthermore, the chatbot features a “drafts” option that allows you to choose from different answer variations. For example, this feature will come in handy if you ask a question that displays a paragraph of text, and from the drafts, you can pick to view the answer in bullet points.

Google hasn’t mentioned unwanted behaviors after asking a number of additional questions. However, Bard does come with a “Reset chat” button from the left navigation pane to terminate and start a new chat session.

In the navigation pane on the left, you can also access the “Bard Activity,” which allows seeing a history of your searches that you can delete at any time. However, you cannot view the same response from your previous activities again.

Google Bard uses its knowledge and content from the web to answer questions, but unlike Bing Chat, you usually won’t see citations sourcing the content. In some cases, the experience will show a “Sources” footnote with links to the website containing the information source.

Robert Cruz Of Smarsh Talks About Biden’s Incoming Crypto Regulations

Cryptocurrency regulations can be a controversial topic, but experts and policymakers say that investors and crypto businesses should accept them wholeheartedly. More regulations would mean more stability in the volatile cryptocurrency market. Countries like UK, USA, and India have openly discussed their ideas and prospects regarding how the governments would like to introduce digital assets into their economic and financial markets. Still, there are several cryptocurrency enthusiasts who believe that the introduction of regulations might directly interfere with the very concept of blockchain and cryptocurrency, hence, they fervently oppose cryptocurrency regulations. Recently, the executive crypto order issued by the Biden government ensures the development of digital assets, but it was more like a call of action than a specific game plan.  

How does Biden’s new executive order impact cryptocurrency regulation?

At a minimum, if there had been any doubt about the legitimacy and future of cryptocurrency, it should no longer be uncertain. This order simply adds to similar moves by other countries around the world in calling for the legal structure, definition of oversight responsibility, and due diligence required to manage the impact.    

What impact will upcoming cryptocurrency regulation have on recent crypto crime and hacks? What challenges will cryptocurrency regulation face?

First and foremost is regulatory overlap and underlap, and agreement upon the ultimate authority for crypto oversight. This has now been made more complex by the involvement of US government hearings, and the introduction of politics in a deeply divided Congress. Secondly, the challenge of regulation will be education – where many fintech entrants remain underinvested in compliance processes and internal expertise in relation to their investments in market-facing innovations. Recent fines would indicate some firms remain in catch-up mode even in relation to registration requirements (outlined in the 1930 Securities Act and 1940 Investment Advisor Act), as well as in record keeping and supervisory oversight obligations.  

Can cryptocurrencies co-exist with a Central Bank Digital Currency if the Federal Reserve designs one?

It’s unclear how this coexistence will work, although it should help to rationalize investment offerings, separating those that have valuation tied to a central digital currency from those that don’t. Many countries around the world are studying this closely at this moment, to understand how the positive benefits of reducing the ‘unbanked’ population will be accompanied by an unknown impact on financial market stability. At a minimum, CBDCs would enable some degree of control over cryptocurrency using the normal set of financial policy controls, as well as a basis of exchange between CBDCs across countries.  

How can organizations and financial institutions best prepare for upcoming cryptocurrency regulation? Can you give me an overview of your company? What challenges does your organization seek to solve?

Smarsh helps our customers to leverage the communications and collaborative content sources that they use to interact with the public and use to get work done internally. We do so by providing solutions to capture, store, and enable control over those information sources in order to meet regulatory compliance obligations, identify risk, and leverage information as an asset of their business. As stated by Satya Nadella, CEO of Microsoft, “the most strategic database in a company is the knowledge repository of all communications within the enterprise”. Our job is to help firms tap into that information to drive business growth and new opportunities, such as the case of supporting services around cryptocurrency securities while ensuring that appropriate controls are in place and effective to identify and mitigate information risks.  

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Craig Campbell Talks Seo Trends, Organic Growth & Personal Branding

The game of search has evolved into something far beyond just optimizing your site for Google alone.

Digital marketers are pressured to deliver results and are often conflicted about which marketing channels to prioritize or add into the mix.

We had a chance to catch up with the man behind the SEO YouTube channel that welcomes you with “knowledge bombs that will make you money” – to get his take on the latest SEO trends, digital marketing tools worth checking out, and agency life.

Read on and glean new insight as he shares bits of hard-earned wisdom from his 20 years of experience in the SEO industry.

Past And Future SEO Trends

Being in the SEO business for two decades, how much has the SEO landscape changed since you first became interested?

Craig Campbell: “While it has changed a lot in some ways, we still have the core fundamentals of content and links being massively important: the same way they were at the very start of my journey in this industry.

Sure, things have evolved a great deal, and the quality of content, the relevance of links, and a lot of other nuances are in place. But the basics are still very similar.

What I do love is that these days, the learning curve is a lot easier, and we have clever people all over the world creating amazing tools to help us with competitor analysis and much more.

Whereas back then, it was a lot of trial and error, embracing the changes and utilizing the tools to make the job a lot easier has helped a lot over recent years.

But I think, for me, learning how to do it the hard way, using my own brain and common sense, and not having everything handed to me on a plate … it really did help me learn.

It took longer, but I won’t lie – it was a lot of fun, too. So these days, I find SEO a lot easier as I once had to do it the hard way.”

What do you know about SEO now that you wish you’d known when you first started?

CC: “I’ve been asked this a lot. I’ve enjoyed the whole journey. And I’ve made countless mistakes, but they have gotten me to where I am today. However, one thing I struggled with at the start was building SOPs and training my internal team to do the tasks I wanted to do.

For many years, I struggled to do this properly, and it massively hampered my ability to scale and contributed a lot of unnecessary stress to my life. So, learning to delegate and building SOPs [standard operating procedures] much sooner would have been good.

Other things, like trying and testing for myself and trying to read between the lines when I watch a talk or presentation, are things I wish I had done. I was a little naive back in the day and used to take things at face value and would simply add some of what other people had said without doing my own testing.

Like many others at the start of their careers, I didn’t know how good I was, but there becomes this part of the journey where you undervalue yourself or allow your prices to be driven down, and before you know it, you have a whole heap of clients who are paying you very little and wasting all of your time, energy, and resources.

Where do you expect the SEO industry is heading in the next three years?

CC: “This is a question that is really difficult to answer; I’ve seen and heard people say things over the years like ‘voice search‘ is the next big thing, and ‘let’s all double down on that.’

We have seen people talk about ‘AMP‘ and many other things, including AI content and how we will replace content writers with AI. I don’t think a lot of these things have worked out too well.

And without being a specialist in technology and how all of these things are being developed, I don’t see any major dramatic changes over the coming years.

It’s clear as day that Google is trying to force the organic search positions further down. However, organic traffic still converts really well.

But 20 years into the industry, I still see many websites and SEOs still not doing the basics properly. So, I think people need to level up on their processes and SOPs and how they see their website and start to treat them as a real business. I think that’s where people will see gains over the next few years.

Nothing massively new in terms of major changes to the industry; we do evolve, Google does bring updates out, and of course, those cutting corners or not doing the basics right eventually get penalized in some way, shape, or form.”

Marketing Tools And Channels To Drive Traffic

Is there one SEO tool, in particular, that you’d recommend for local businesses?

CC: “One tool, for local, is really hard. I use a number of tools for different elements of local, like Local Falcon, for checking out my Google Business Profile’s ranking positions.

I really do think even now, many small businesses don’t realize how much traffic comes from those map positions.

How about a particular marketing channel that can be beneficial for driving organic traffic?

CC: “This is something I’m often missing out on. Platforms, such as Reddit and Pinterest, are ones I hear people getting amazing traffic from, but I’ve yet to dive into them properly.

I recently bought a Pinterest course to try and work out what people are doing on there to get all this traffic. But over the years, I have built up a good email list, always capturing people’s data – a very old-school way of marketing, but email marketing works really well even now.

Social media, in general – Facebook, LinkedIn, Twitter, Instagram, and TikTok – are the ones I’m on.

Now, it has been reported that TikTok gets more traffic than Google itself. Not sure how accurate that statement is, but what I do know is that there are a ton of people on that platform, and it would be stupid to ignore it due to the sheer volume of people on there.

As an SEO, I’m always looking at ways to drive good traffic to my website, whether that be paid, social, emails, or retargeting via pixels. I think you need to try and grab what you can out there. You don’t want to focus on one way of getting traffic.

YouTube, over the last few years, has been an amazing platform for me personally. When COVID hit, I took the opportunity to do a lot more video content, and that has worked very well in my favor.”

Taking The Leap To Build A Personal Brand

What should a digital marketer know about being in an SEO agency from Day 1?

CC: “I think they should learn as much as they can from agency life, see it as their apprenticeship, and learn as much as they can on the processes, reporting, how to retain clients, and all of the amazing stuff that agencies do very well.

But they should also know that there is a lot of fluff on the agency side and a lot of client deliverables that don’t always mean they are good from an SEO perspective.

I’m not saying every agency does all the fluff or offers substandard work. But I do see a lot of people who come out of agencies and believe in all the fluff that they are trained to speak to clients about.

So, I think, in general, they should know that playing the actual SEO game against what we tell clients is very often a different game. So, they should know the difference, which will stand them in good stead when they leave agency life.

I have a very good friend whom I’ve watched grow in recent years. Ryan Darani worked for a big digital agency, and for sure, he learned some amazing things there, which still work very well in his favor (mainly from an audit, reporting, and technical perspective).

However, there were areas of weakness and some bad agency mindset that had to be ironed out now that he is a freelancer. He has adapted very well and is doing amazing for someone who went out on his own just two years ago.

But overall, grab all you can from agency life, particularly those SOP processes, reporting – all the technical stuff you can, as this is often something many people who haven’t experienced agency life fall short on.”

What’s been your greatest digital marketing achievement to date?

CC: “The best achievement, other than some of the website flips and money gains I’ve made on certain projects – which, of course, no one really cares about – would be making the transition from unknown agency owner into becoming a personal brand.

A lot of people think that it is an easy task. The reality is, speaking at conferences, being on video, and offering value upfront is a lot of hard work. Not just traveling to conferences but speaking in front of an audience took me outside my comfort zone.

Being sat on YouTube, doing podcasts, and all of the other stuff was something I had never done before; and even in my school days, I hated speaking in front of an audience.

Watching many others build up personal brands while I was building my agency was great to watch, and I always had a [voice] inside me saying, ‘You can do this! Why don’t you go and do it? Why let anyone else get up there and get the exposure?’

You have to believe in yourself and make sure that you get yourself up there. While many folks will not want to do that because they are shy, an introvert, or whatever, when speaking to other speakers, they all have similar fears or get nervous before speaking.

And I, for sure, had serious nerves at the start of my speaking career, and it was amazing to push through and overcome those fears, and that was a massive achievement for me.”

Key To SEO And Career Growth

Can you share any SEO growth hack that always works for you?

CC: “For many years, I’ve always seen traffic work very well when sent to a video, blog post, page, or whatever. Even if we take LinkedIn, for example.

When Google sees something that is widely engaged, it ranks it well. The same goes for any social media platform when you want a post to go viral.

So, tip 1: Offer value upfront. Don’t put out bland, boring content; people will simply not engage. Try and offer some value upfront.

This kickstarts the post, article, or whatever you are trying to put out there, but you must utilize your own audience first and use a sequence of events to get traffic onto your articles, which in turn, if done well, should give you the lift you need to make the post viral to some degree.”

CC: “I see so many people early in their careers or when they launch a start-up analyze every single small detail before taking action. I’d highly recommend simply taking action. Why over-analyze things? Keep it simple and use common sense.

A bit of effort never goes far wrong in this industry, and it is always good to learn from mistakes you make anyway. Just start taking action.

I’ve made more mistakes than most, but as long as I learn from them, then it’s always a good thing.

You will never ever hit your goals straight off the bat; whether it’s your SEO career or a project you’re working on, things can be tweaked as you go. No one in this game knows 100% of what they are doing, so don’t be fooled by anyone suggesting that they do.

Read between the lines and never be scared to test and add your own mix to things.”

Check out this SEJ Show episode with Loren Baker, where Campbell shared his insights on domain leasing, link-building best practices, and a lot more.

More Resources:

Featured Image: Courtesy of Craig Campbell/SEO Glasgow

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