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A recent study on chúng tôi analyzed more than 80,000 title tags from 2370 sites to determine how many of the site title tags were used in search results. They discovered the search giant rewrote 61.6 percent of the title tags at least partially.
Further examination showed specific factors contributed to the chances of a title tag rewrite. Google’s goal is to provide searchers with the best title tags to provide context for what the web page contains. If the title tag isn’t up to snuff, then Google’s algorithm changes it.
This is often frustrating to website owners and SEO specialists who spend considerable time crafting the perfect title tag. The Google changes ranged from a single word to a complete rewrite of the title tag.Factors For Page Title Changes
There is hope for websites that want page titles used as is. The study showed that certain factors increased the probability of Google rewriting the title tag, but that doesn’t mean following these rules is a guarantee.Too Short Or Too Long Titles
Of the more than 2370 websites analyzed, Google rewrote more than 95 percent of extremely short and long titles tags. Page titles of more than 70 characters were changed 99.9 percent of the time and titles of 1 to 5 characters were changed 96.6 percent.
It makes sense that Google would rewrite extremely short and long page titles to provide a better understanding of the website content. The ideal title length was 51-60 characters, which were only changed between 39 and 42 percent of the time.Brackets And Parenthesis
Many websites use brackets and parenthesis to help page titles stand out, but Google is far more likely to change your title if using brackets. The search engine changed the page title with brackets 77.6 percent of the time and completely removed the words between the brackets 32.9 percent.
Parenthesis fared much better at 61.9 percent, comparable with most titles, and only removed the words between the parenthesis 19.7 percent of the team.Title Separators
Title separators such as colons, pipes, and dashes are common ways to break titles up, but Google isn’t a fan of the pipe. The study showed it replaced or eliminated the pipe 41 percent of the time, but only removed dashes 19.7 percent of the time.
The pipe change was most often removal of the pipe and replacing it with a dash.Other Factors
Google is all about information, so using too many keywords, the same titles for multiple pages, and the unnecessary use of brand names often led to Google making changes.Can You Keep Google From Making Changes?
SEO experts and website owners often create specific page titles and want them shown as is, but there’s no way to guarantee Google won’t change it. In a recent Twitter thread, Google’s Search Advocate John Mueller said it’s unlikely that a mechanism to restrict Google from changing metadata will become available.
There is a light at the end of the metadata tunnel though. H1 tags are an important ranking factor for Google and matching the H1 to the title, even containing commonly changed factors like pipes, dropped the likelihood of rewriting to 20.6 percent.
Featured Image: FP Creative/Shutterstock
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Google mysteriously began showing the wrong result for Twitter on Thursday December 6, 2023. Multiple theories on why immediately popped up. The real reason turned out to be surprising and also led to even more questions.Google Shows Wrong Title for Twitter
I discovered this earlier in the day and didn’t think about it until I saw a tweet by Bill Hartzer (@bhartzer) about it on Twitter, where he asked,
“Why is Google showing a random Twitter account in the SERPS for Twitter?”
The most immediate suspect was that a rogue hacker had hijacked Twitter and was redirecting it.
Another theory pointed the finger at Google, that it was Google’s fault.
Google’s become so complex, it wasn’t entirely unreasonable to assume that Google was the culprit. Google accidentally removed an entire website from the index just a few days ago.
When you reverse the search and search for the ReallySlowMotion Twitter account, here is what Google showed:Who was to blame?
Ex-Googler Pedro Dias (@pedrodias) suggested the culprit might be canonicals. In the world of SEO, canonicals are like the butlers in those mystery novels who always seem suspicious.
“Probably, for some reason Google chose that url as canonical for Twitter root URL.”Cache Adds to the Mystery
Then another clue made the whole mystery clear as mud.
Here’s what Martin tweeted:
“The canonical, on the non JS enabled version of the desktop twitter homepage (that took a while to actually get to) points at the wrong page for some reason.”
And there you have it! The answer may be that Twitter is showing the wrong canonical.Twitter Title Mystery Solved?
How did that wrong canonical end up on Twitter’s home page?
Was Twitter hacked?
Was it an innocent mistake?
What has been suggested is that Twitter’s canonical tag is incorrect. How that happened is a mystery.More Resources
Bombshell is more “bomb” than anything else, with anemic shooting and lackluster exploration—when bugs aren’t tossing you back to the desktop.
I am probably not going to complete Bombshell.
And it’s a policy I’ve stuck to, with the exception of one or two games. For instance, I loved Dark Souls II but didn’t complete it because it was kicking my ass.
This is different. I am not finishing Bombshell because it is busted.The good
There are two ways you could describe Bombshell, and on paper they sound equally appealing. 1) It’s a twin-stick shooter version of a 90’s FPS—wailing guitars, big guns with dumb names, ludicrous gibs, and a smack-talking protagonist who’s a borderline sociopath. 2) It’s sort of like Diablo-with-guns.
Not too bad, right?
So despite starting life as an ill-planned trailer—or, in truth, starting like as an unofficial Duke Nukem game before some legal squabbling shut that down—I was willing to conceptually give Bombshell the benefit of the doubt. Aliens come to Earth. Aliens kidnap the president. Murder-loving lady goes after them and shoots a lot of enemies. It seemed like silly, mindless fun.The mediocre
Despite the creative concepts behind the guns, none I’ve used so far is particularly interesting or effective. Enemies, and especially bosses, are armored to hell and back, so you just shoot shoot shoot shoot shoot a dozen times until they finally keel over.
Regardless, it means the most dangerous enemies are these floating bug things that hang out off-screen until you run around a corner, then detonate and cover you in acid. Any ol’ grunt with a gun is easy by comparison.The bad
What you actually end up doing is staring at the mini-map in the corner. It shows you enemies off camera and shows where you’re currently aiming, so I played half the game lining up shots that way.The worse
Have you replayed Super Mario 64 recently? If you have, you probably noticed that many of the platforming sections would be way easier if the camera would just behave—meaning aligned properly, instead of awkwardly angled.
Bombshell, for some reason, includes awful platforming bits where the camera is just always a little off-axis from where it should be. And you can’t rotate it. 3D Realms strongly recommended playing this game with a keyboard/mouse instead of a gamepad, but the angles for those platforming bits are awful and I have died exponentially more times from a misjudged jump than all the enemies I’ve encountered in the game.The ugly
But all of that is contained in this knockoff Fallout Pip-Boy interface, and while I can appreciate the homage the execution is pretty underwhelming. Especially because Fallout’s UI is already not that great.The breaking point
And now, we finally return to why I will not be finishing Bombshell a.k.a. because it’s busted. Everything else pales in comparison.
I don’t just mean “Falling through the world and dying” busted or “The game keeps erasing my map” busted. Those are certainly things that keep happening, and they’re certainly Problems with a capital-P, but they would not be reason enough for me to give up on a game.
1) In the third or fourth level (unsure, because they all sort of bleed together into one long corridor of baddies) I reached a place called the Vertigo Arena. My objective: Survive some waves of enemies. Suffice it to say I did not heed that objective, and for once the enemy’s braindead goons managed to shoot me dead. “No big deal,” I thought, reloading my checkpoint.
Turns out it was a big deal. After reloading, no enemies showed up. “That’s weird,” I thought, and I reloaded again. Three enemies this time, and then nothing. Reloaded. This time I managed to get the game to spawn the first wave or so of enemies by running to each entrance in a circuit, and enemies would dribble out in groups of two or three—but then that broke too. After about fifteen enemies, they stopped coming and the game did…nothing. Just sat there.
Luckily 3D Realms got back to me and told me I could edit an .ini file and restart just that one level—a.k.a. still lose about an hour’s progress. But I did it, and with a sigh and a few obscenities I started back through.
I encountered some more bugs and a crash to desktop, but it was going okay. I made it out of the Fire Planet and on to the Ice Planet, picked up some new weapons, mowed down a bunch of generic baddies, and listened to Shelly yell the same five lines over and over. But I was doing it.
2) And then my computer hard locked. Like, full-on “Ctrl-Shift-Esc doesn’t work, Ctrl-Alt-Del doesn’t work, nothing is responding, hold the power button to shut my computer down” hard-locked.Bottom line
I do not recommend you play this game.
As an SEO professional, there might not be a better feeling than seeing a backlink to your site published on a high authority website, particularly when that link is the result of your manual outreach efforts.
The reason securing backlinks is so satisfying is because so much goes into successful link building.
In fact, most of the work that drives link building results happens long before any outreach messages are sent.
Too often, clients and prospects try to jump the gun with link building. These people understand the value of links, but don’t understand what’s involved in sustainably earning links.
Consistently securing worthwhile links and achieving organic search growth requires an upfront investment in:
Today, I want to discuss each of these SEO pillars individually to help you be better prepared to effectively earn links and drive search results.1. Everything Starts with Keyword Research
Link building is most powerful when it’s strategic, and strategic link building is built on sound keyword research.
Link building is time-consuming and difficult. You need to find the opportunities where links can have the most impact.
Proper keyword research will uncover these high-return opportunities and guide link building strategy.
Follow this simplified process to find your best SEO keywords:
Build out a seed list of keywords.
Analyze seed keywords.
Prioritize best opportunities.
Each step of this process is integral to identifying which keywords can drive the best results for search.Build out a Seed List of Keywords
Keyword research should start by putting together a list of seed keywords.
Seed keywords are the baseline search terms most important to your business. To build this list, examine these potential sources:
Product or service terms.
Related searches within search engines.
Audience language and terms.
Using these sources you can compile a list of seed keywords that will provide a foundation as you refine your keyword research.Analyze Seed Keywords
After you’ve built a seed list, you need to analyze the key terms you’ve identified.
This analysis will help you better understand the potential search opportunity associated with each term. Areas for analysis include:
Brands ranking currently.
Corresponding SERP features.
Each of these factors contributes to the overall opportunity associated with your seed keywords.Prioritize Best Opportunities
Once you’ve analyzed the key areas that determine search opportunity, you can prioritize keyword targets to maximize SEO results.
Link building is a long-term strategy and it takes time to see results.
In order to prove efficacy quickly and gain buy-in for the entirety of your project, you want to target the opportunities that yield the most return with the least investment first.
Prioritize your keyword opportunities based on the following criteria:
Alignment with overarching business goals.
Balance of low competition and high search volume.
Required internal investment (resources, time, etc.)
Evaluating keywords based on these criteria will leave you with a handful of prime opportunities that should inform your link building strategy.2. Realizing Search Opportunities Requires Content Development
To rank in search, you must deserve to rank in search. You need to have a page that answers searcher intent at least as well as the current ranking pages, and this requires content development.
Content development can either mean improving existing pages or crafting entirely new pages.Improving Existing Pages
New content is not always required. If you already have a page that serves your target keywords, slight improvements to the page and backlinks could be enough to make the difference in terms of organic visibility.
The best places to draw inspiration for potential changes are the SERPs you are targeting, as these are the pages you want to compete with.
Potential changes that increase linkability include:
Increasing depth and length of content.
Adding multiple formats (video, interactivity, etc.).
Improving design and visuals.
Updating time-sensitive content.
Improving existing pages can provide a low-investment option for targeting important keywords.Crafting Strategic Pages
If you don’t have a page that sufficiently answers the intent behind your target terms, you’ll need to create a page.
Similar to updating existing pages, when you create a new page the first thing you should do is look at ranking pages. As you begin to develop your new page, referencing ranking pages will make styling and formatting decisions easier — you’ll want to create a page similar to the pages that currently rank.
The goal is to craft the best possible page for the keywords you are targeting.
Your two primary considerations when creating these pages should be:
Answering searcher intent.
Optimizing the structure of your page to include all keyword possibilities.
If you build a quality page it will be set up for success from the onset. Furthermore, these strategic assets are well-positioned to earn quality links that boost their search performance even more.3. On-page Optimization Comes Before Off-page
External optimization — link acquisition — is far more powerful when it is supported by on-page optimization.
If you secure worthwhile links but they point to a suboptimal site, you’re leaving equity on the table.
Conversely, when your pages are well-designed and optimized, backlinks can be the tipping point for visibility and traffic.
As you create new pages and audit old sections of your site, be mindful of the following technical issues:
Getting the technical elements right ensures you get the most value out of the links you earn.
Along with these technical elements, internal linking should be a primary consideration. Internal links are vital to link building because they:
Guide search crawlers.
Direct valuable link equity.
Internal links make it possible to siphon link equity to product and category pages that otherwise struggle to earn links. An example diagram of this linking structure would look like:
Other site owners are typically hesitant to link to conversion-driven pages. But if you create linkable assets with internal links, you can leverage the value of the links those assets attract for your converting pages.Conclusion
The biggest part of link building is the manual work of convincing others to link. However, all that hard work is diminished if you don’t account for the other factors that impact link building success.
To ensure you get the most out of your link acquisition:
Start with keyword research to inform link building strategy.
Create new pages or improve existing content to target search opportunities.
Audit on-page optimization and internal links to maximize ROI from link building.
More Link Building Resources:
Featured & In-Post Images: Created by author, June 2023
Microsoft’s Windows Server 2008 has been out for just nine months, but the company is already preparing customers for the next releases of its desktop and server OSes. Taking a look at what it plans to offer reveals much about Redmond’s thinking right now.
Take the naming of its newly unveiled products, for example.
You’d imagine the successor to Server 2008, due out in two years time, might have be called Server 2010. But it’s not. Instead the company has opted for Server 2008 R2, to drive home the fact that this is a minor release with a few enhancements to Server 2008 rather than a whole new OS. No real surprises there: This is right in line with the company’s minor/major release cycle.
Some of the features of Server 2008 R2 are available only to clients machines running the next version of Microsoft’s client OS which, Microsoft says, has the same core (whatever that means). Since Vista is to Server 2008 what the new desktop OS will be to Server 2008 R2, it would be fair to guess that it would be called Vista R2. But it’s not.
Clearly, Microsoft thinks the Vista brand is a disaster. Instead, the company hasopted for the name Windows 7. This new name suggests Windows 7 is a major release (just as Vista was), but at the same time Microsoft is going to great lengths to stress that applications and hardware compatible with Vista should run on Windows 7. So it’s really only a minor major release in many respects.
The interesting thing is that the Vista brand is mud only in the consumer market place. The OS is aimed at both the consumer and the enterprise. And although most enterprises would probably be reassured by a product called Vista R2 (like Vista, only more mature and with most of the bugs ironed out), Joe Consumer would run a mile (“oh no, not more of that same rotten Vista OS I’ve been hearing about”). It’s hard to chose who to please with the new name, but clearly the consumer’s impression won out.
Still, the upshot of it all is that an OS called Windows 7 will be available soon — late next year according to the latest speculation — while Server 2008 R2 is slated for 2010. If and when they are both adopted in the enterprise, perhaps in 2011, Microsoft promises a few real enterprise benefits. What they are is also quite revealing
One of the most interesting ones is DirectAccess. This feature apparently uses Secure Socket Tunneling Protocol to send traffic from a remote client through an SSL channel to a DirectAccess server via port 443. Essentially, it’s a way to connect client machines to the corporate network securely using any Internet connection without the need for an unwieldy VPN solution. End users hate VPNs, especially when they don’t work, which all too often seems to be most of the time. So if DirectAccess works as it’s meant to (and that’s a big if at this stage, I’ll grant you), it’s likely to be popular. But from the administrator’s point of view, its likely to be even more popular. As long as a client machine is connected to the Internet, a corporate admin can reach in and carry out software updates or update Group Policy settings. How end users who need access to the corporate network occasionally using their own computers at home will feel about having administrators interfere with their property when they are online remains to be seen.
End users in branch offices using Windows 7 also stand to benefit from BranchCache, a new feature that allows corporate data to be cached (either on an R2 server or a Windows 7 client) locally to speed up access to it while still ensuring that the data is the most up to date available.
Microsoft touts other Better Together features too, such as better power management and presentation virtualization.
As far as Server R2 itself is concerned, one thing that’s new is it is available in only 64-bit. It also scales further, supporting up to of 256 logical processors, compared to just 64 on Server 2008.
There are also changes in Hyper-V, Microsoft’s virtualization system. There was great disappointment when Microsoft revealed Hyper-V in Server 2008 wouldn’t include an equivalent feature to VMware’s VMotion, which enables virtual machines (VMs) to be moved without interruption. Hyper-V’s Quick Migration, which allowed VMs to be moved only after they had been paused, was close, but the absence of a true VMotion equivalent was a show stopper as far as many enterprises considering Hyper-V were concerned. But R2 will include a version of Hyper-V with a VMotion equivalent called Live Migration, which will at least put Hyper-V in the same ballpark as VMware.
What do these features reveal about Microsoft’s thinking?
DirectAccess suggests Microsoft thinks remote work is becoming increasingly important, as is the management of remote workers’ devices to help maintain security.
Catching up with VMware also seems to be a priority — the introduction of Live Migration shows Microsoft will give potential users anything they demand to get them to use the product.
Increased scalability shows Microsoft is keeping a wary eye on the Linux distros, which are grabbing an increasing share of corporate data center spending.
And what’s to be made of all the features in R2 that work only with Windows 7? Restricting server features to Windows 7 users is certainly an effective way of encouraging server customers to upgrade their desktops from XP. Or is Microsoft the teensiest bit worried about competition on the desktop from the open source crowd? Features like this could be an effective way of tying the desktop to the server and ensuring customers don’t consider moving their desktops to Linux.
DEC PDP-11 in 1979.
The number of unique Polygon wallets declined as the protocol’s TVL fell.
DEX performances took a hit while MATIC’s price dropped.
The Polygon [MATIC] network has been consistently making progress in the DeFi space through new collaborations and upgrades. However, despite these developments, Polygon’s TVL continued to decline.
Read Polygon’s [MATIC] Price Prediction 2023-2024Is Polygon falling behind?
According to Cryptolaxy, a crypto analytics firm, the TVL of Polygon declined by 2.86% over the last week. Whereas other competitors in the L2 space, such as Arbitrum [ARB]and zkSync Era witnessed high growth.
One reason for the same would be the decline in DEX volume on the Polygon network. As per Dune Analytics’ data, the overall DEX volume on Polygon dropped from $218 million to $45 million over the last three months. This implied that interest in Polygon’s DEXs was continuously waning.
This fall could have severe impacts on the overall state of the Polygon network’s DeFi market.Battle of the DEXs
Taking a closer look at the individual performance of DEXs on the Polygon network can provide a clearer understanding of Polygon’s DeFi state.
One of the most popular DEX’s on the Polygon network, QuickSwap, witnessed a massive decline in terms of unique active wallets. The number of wallets on the platform fell by 23.64% over the last month. Subsequently, there was a decline of 25.89% in terms of volume, and a 26.74% decrease in the number of transactions.
Similarly, other DEXs on the Polygon network, including Balancer [BAL], encountered significant challenges. Balancer is a DeFi protocol that has private pools where a user can add or remove liquidity, join a multi-token pool with a single asset, and adjust weights continuously over time for dynamic strategies.
Over the last week, the unique active wallets on Balancer, along with the volume and transactions, also witnessed a fall.
The persistent underperformance of DEXs on the Polygon network could potentially impact Polygon’s DeFi state in the long term.
However, the introduction of zkEVM and new dApps being built on Polygon could soon capture a larger amount of the DeFi market share.
For instance, Antfarm, which is an AMM (Automated Market Maker) could attract users to the Polygon network due to its technology.
Antfarm’s Band Rebalancing strategy involves high pool fees (1-100%), capturing market volatility to optimize returns while reducing risk. Band rebalancing establishes upper and lower threshold bands for each pool, determined by pool fees, such that profits arise from market volatility rather than trading volume. Antfarm pools have managed to show consistent performance, unlike other popular DEXs.
However, despite the efforts made by Polygon’s ecosystem to add new dApps and updates to the network, the overall outlook of the crypto community towards Polygon remained negative. This was showcased by Santiment’s data, which indicated that the weighted sentiment around Polygon declined significantly since the beginning of April.Will these efforts boost Polygon wallets?
Other developments on the Polygon network also include the introduction of WIW badges on the Polygon network.
The WIW protocol is a privacy-preserving identity protocol, designed to curate the reputations of Web3 users. It leverages Polygon IDs (Identity Infrastructures) to provide self-sovereign zero-knowledge, and records users’ web3 reputation & validations for various on-chain & off-chain activities.
BlockchainLock has also used Polygon IDs to empower organizations with privacy and security.
Coupled with these developments, Polygon’s founder Sandeep Nailwal hinted at a new collaboration between Stripe and Polygon. For context, Stripe is a popular technology company that provides payment processing software and services to businesses. Stripe has collaborated with Polygon in the past with regards to global crypto payments.
A new collaboration could impact both Polygon and MATIC positively.
Realistic or not, here’s MATIC’s market cap in BTC’s terms
At press time, however, MATIC’s prices were declining. In the past month, MATIC’s price fell from $1.119 to $0.98. Coupled with that, the network growth of the token also decreased. This showed that the frequency with which new addresses were transferring MATC for the first time had fallen.
During this period, the overall velocity of MATIC also fell, implying that addresses weren’t exchanging MATIC as often as before.
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