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Google’s Daniel Waisberg explains to site owners how they can temporarily hide content in Google search results using Search Console.
This information was provided in the company’s latest Search Console Training video dedicated to the removals report in Search Console.
In the video Waisberg also talks about removing outdated and inappropriate content, and the steps you should take to remove content permanently.Removals Report in Search Console
First, here’s some general information about the removals report.
Site owners can only remove content with Search Console on a temporary basis.
Additional steps must be taken in order to remove content permanently.
It’s also important to know that the removals tool cannot be used for anything other than managing search results from your own website.
The tool cannot be used to remove personal information or report offensive information that exists on other websites.
The removals report is separated into three sections:
Here’s more on each of these sections.
Temporary Removal Requests
A temporary removal request is a way to remove specific pieces of content from your site in Google search results.
For example, if you need to take a URL out of search results quickly, then this is the tool to use.
A successful temporary removal requests lasts for six months.
Google believes six months is enough time for site owners to either adjust the content so that it can be seen, or find a more permanent solution for removing it.
Site owners can access their removals report directly from the navigation bar in Search Console.
After selecting the Removals report tab, the report should automatically open to the temporary removals section.
From there you can submit a new removal request.
There are two types of removal requests available:
Clear cached URL: Clears the cached page and wipes out the page description snippet in search results until the page is crawled again.
For each of these options you can submit a request for a single, specific URL or for an entire URL prefix.
A summarized report of page removal requests from the past six months can be found in the temporary removals section.
In the report you’ll see the URL, the type of removal request, the date the request was submitted, and the status of the request.
You can also use the report to cancel the request if it’s no longer necessary.
The outdated content section provides information on removal requests made through the public remove outdated content tool.
Anyone can use the remove outdated content tool to update search results that show information which is no longer present on a page.
This is something you probably won’t need to look at much, Google says, because searchers can’t simply force pages to be removed from search results.
There are two types of reports within in the outdated content report:
Outdated cache removal: This is used when the page still exists but some content has been removed.
Outdated page removal: This is used when the content no longer exists and a user has requested its removal from Google search results
Like the temporary removals report, this report also keeps track of all requests submitted within the past six months.SafeSearch Filtering
SafeSearch is a setting in Google that can be used to filter out sexually explicit results.
The SafeSearch filtering section in Search Console displays a list of pages on your site that were reported by users as adult content.
Unlike the other tools we just went over, URLs submitted via the SafeSearch filtering tool are reviewed by Google.
Google looks at the page and determines whether the content should be filtered from SafeSearch search results.
If it’s decided that a page should be filtered then Google tags it as adult content.
You can view a history of all your URLs that were reported to SafeSearch filtering in the past six months.What if a Page Needs to be Permanently Removed?
As mentioned previously, the temporary removals tool is not capable of permanently removing pages from search results.
To permanently remove pages from Google search results you must take one or more of the following actions:
Remove the content from your site and return either a 404 or a 410 HTTP status code.
Non-HTML files that appear in search results, such as PDFs, should be completely removed from your server.
Block access to the content by requiring a password.
Use a noindex meta tag to indicate that the page should not be indexed.
Google notes that redirecting one page to another using a 310 status code is not enough to completely remove it from search results.
A chúng tôi directive will not work as a blocking mechanism either.
For more details, see the full video below:
You're reading Google Explains How To Use The Removals Tool In Search Console To Hide Content
A number of new features are likely on the way to Google Search Console, according to code discovered in the interface.
Based on his findings, the following reports may soon be added to Search Console.Page Speed Report
A report dedicated to page speed looks like it’s on the way to Search Console.
— JR Oakes 🍺 (@jroakes) February 14, 2023
Of course, Google offers other tools for measuring page speed, but that involves testing individual URLs one-by-one.
Perhaps this will be a report with all of a site’s URLs and their corresponding speed?
We’ll have to wait and see when the report goes live.
Oakes also discovered this information, which could be related to metrics included in the upcoming page speed report.
— JR Oakes 🍺 (@jroakes) February 14, 2023AMP Articles
This seems pretty self-explanatory–a report dedicated to the performance of AMP articles
— JR Oakes 🍺 (@jroakes) February 14, 2023Google Discover Performance
Site owners will soon be able to analyze how their pages are performing in Google Discover.
That’s the section that appears underneath the search box on Google’s home page on mobile devices.
According to JR Oakes, this is already live but does not contain any data yet.
— JR Oakes 🍺 (@jroakes) February 14, 2023Child-Direct Content Report
Search Console has added a report for pages that are tagged as being geared toward children.
JR Oakes says this report is already live.
— JR Oakes 🍺 (@jroakes) February 14, 2023Expanded Support for Structured Data/Rich Cards
According to Oakes’ findings, Search Console may soon be reporting on the following types of structured data:
— JR Oakes 🍺 (@jroakes) February 14, 2023Opt-Out of Google Search Sections
Using Search Console, site owners will be able to remove their page from Shopping, Flights, Hotels, and Local.
— JR Oakes 🍺 (@jroakes) February 14, 2023
Those are all the features SEOs can look forward to seeing in Google Search Console.
Google Search Console gets two new features designed to improve the efficiency of analyzing data in reports.
Site owners can now use Search Console to filter data by regular expression (regex), as well as utilize a revamped comparison mode which supports more than one metric.
Continue reading to learn more about these new features and how they can assist with data analysis in Search Console.Regex Filters
Search Console reports now support regex, which will help with creating more complex query and page based filters.
Google explains how the addition of regex support allows site owners to capture more query data:
Previously, Google Search Console did not support complex cases, such as a query containing one out of a few optional strings. It only allowed site owners to filter queries and page URLs according to three patterns: containing a string, not containing a string, and exactly matching a string.
To use the new regex filter, start by creating a query or page filter, then select the dropdown menu and select Custom.
An update to Search Console’s performance report help page notes the following about using regex filters:
Search Console defaults to partial matching, meaning the regular expression can match anywhere in the target string unless it contains the characters ^ or $ to require matching from the start or end of the string, respectively.
Invalid regular expression syntax will return no matches.
For further assistance with creating regex filters, Google points to a live testing tool that can be found here.
Lastly, Google notes queries and pages may not be available at times in order to protect user privacy or due to storage limitations. In those cases Google will show a reminder when a relevant filter is applied on queries or pages.Revamped Comparison Mode
Site owners use the comparison mode in Search Console to answer comparison based questions. Until now, the table wouldn’t contain a comparison column with a relative difference in percentage if more than one metric was selected.
The revamped comparison mode now supports cases where more than one metric is selected. An improvement to the interface nearly doubles the area available for the data table, making it easier to view results side-by-side.
Search Console’s revamped comparison mode supports the new regex filter for queries and pages as well.
While comparison mode now allows more than one metric to be compared, only one filter at a time can be applied to those metrics. Adding a new comparison filter will replace the existing comparison.
These updates to Search Console are now available to all site owners.
Source: Google Search Central Blog
Google Search Console is affected by an issue that’s causing delays in updating the Index Coverage report.
This was confirmed by Google on Twitter at 5:11 am EST on September 14.
We’re currently experiencing longer than usual delays in the Search Console Index Coverage report. This only affects reporting, not crawling, indexing, or ranking of websites. We’ll update here once this issue is resolved. Thanks for your patience!
— Google Webmasters (@googlewmc) September 14, 2023
The Index Coverage report in Search Console shows which pages on a site have been indexed, as well as any problems encountered with indexing.
Note that this issue does not affect Google’s ability to crawl, index, or rank web pages.
This particular issue only impacts reporting.
That means recently published pages may be omitted from the Index Coverage report even though they are, in fact, indexed.
Until the problem is fixed, the best way to check if a page is indexed is to use the “site:” operator in Google Search.
For example, if you recently published a page on video conferencing tips, you would search for it like this:
If Google can find it with the ‘site:’ operator then your content is being indexed just fine.
Still, it would certainly be more convenient if the Index Coverage report was working as designed.When Will This Be Fixed?
It’s difficult to say when this problem will be resolved. Even Google hasn’t been able to provide an accurate estimation.
If you look at your Index Coverage report right now you’ll see it was last updated on August 31.
Google’s John Mueller acknowledged the issue on September 9, saying the report should be caught up “soon.”
It looks like they’re a bit behind, but I heard they should be catching up soon again. Sorry for the delay!
— 🍌 John 🍌 (@JohnMu) September 9, 2023
Here we are 5 days later and still no sign of the issue being fixed.
Unfortunately, a delay like this is not unheard of. Search Console reporting has been delayed several times in the past, with issues lasting from days to weeks.
In all cases, Google tweeted updates as reporting was up to date.
So the only thing site owners can do is remain patient and continue to wait.
This article will be updated when Google confirms a fix has been implemented.
Where To Find The Move Tool In Photoshop
Just like all other tools in Photoshop, the Move Tool can be found in the toolbar. Unless you’ve customized your workspace, the toolbar can be found on your screen’s left edge.
The Move Tool is always easy to spot since it’s positioned at the top of the toolbar, represented by the four-way arrow.What Is The Move Tool In Photoshop
Just as the name says, the Move Tool moves things around your canvas. Whether that be layers, text, or selections, this tool has you covered. It can also be used to align layers to your canvas or an active selection.
In a nutshell, the Move Tool can be used with the following:
Entire Layers: Whether it be smart objects or a regular layer, the Move Tool can select and reposition an entire layer at once.
Selections: Any selection can be repositioned with the Move Tool, but the selected layer behind the selection will come with it.How To Use The Move Tool In Photoshop
Let’s go over the different ways you can start using the Move Tool more effectively in your workflow.– Moving Layers With The Move Tool
Since just about anything can be moved with this tool, how can you make that happen?
First, you need to select a layer!
Fortunately, selecting a layer is easy. There are actually two different ways you can do it with the Move Tool.
To enable auto-select, check off the ‘auto-select’ option in your top settings bar while the Move Tool is active.– Resizing Layers With The Move Tool
Besides moving a layer from point A to B, the Move Tool in Photoshop can scale your layers.
Before you can do this, you need to make sure the ‘Show Transform Controls’ option is selected. This option is found in your settings bar while the Move Tool is active.
With the transform controls selected, any selected layer will have a box around it with eight anchor points.
With transform box Without transform box– Aligning Layers With The Move Tool In Photoshop
It’s all great and dandy that you can move and scale layers freely with the Move Tool in Photoshop, but what about specific alignments? Luckily you can align any layer you’d like to either a selection or your entire canvas!Aligning Layers To Your Canvas
The easiest way to align a layer is to the canvas as a whole. This means that your layer will align itself according to the width and height of your entire image.
This will bring up additional alignment options that will likely be greyed out at first.
That is until you change the ‘Align To’ option to ‘Canvas’.
Now you can pick any of the alignment options to align your layer with.Aligning Layers To A Selection
This time change the ‘Align To’ option to ‘Selection’.
Now your alignment options will align your layer according to the shape and size of the active selection.The Move Tool Alignment Options Explained
With the alignment options found within the Move Tool in Photoshop, there are a few odd-looking icons. At first, these icons may look pretty foreign and hard to understand. To help make aligning layers easy, let’s break down each alignment option in Photoshop.Horizontal Alignment Options
Align Right Edges: Matches up the right edge of your layer to the right edge or your canvas or selection.
Align Horizontal Centers: Positions the middle of your layer with the horizontal center of the canvas or selection.
Align Left Edges: Lines up the left edge of your layer with the left edge of your canvas or active selection.Vertical Alignment Options
Align Top Edges: Aligns the top edge of your layer with the top edge of your canvas or selection.
Align Vertical Centers: Places the middle of your layer with the vertical center of your canvas or selection.
Align Bottom Edges: Lines up the bottom edge of your layer with the bottom edge of the canvas of selection.Move Tool Shortcuts & Additional Tips
Now you have a handle on how to use the Move Tool in Photoshop. Let’s take it one step further with additional tips and shortcuts to help you make the most of this tool.1. Toggling The Move Tool
The Move Tool in Photoshop is usually only used for a quick repositioning adjustment. So wouldn’t you say it’s a bit annoying to have to select the Move Tool, then a layer, then reposition?
Luckily there’s a way to toggle the Move Tool while using any other tool in Photoshop.
Just hold the Command (Mac) or Control (PC) key to quickly bring up the Move Tool. Now you can reposition a layer and go back to your adjustments with one simple shortcut!2. Duplicate And Move Layers
If you need to duplicate a layer and reposition it simultaneously, there’s another easy shortcut for that.4. Nudging Layers For Subtle Adjustments
Not every repositioning adjustment needs to be that noticeable. Maybe you just need your layer a few pixels over to the left. While using a mouse, these small adjustments are extremely challenging.
That’s where nudging comes in to save the day.
With any layer selected by the Move Tool, use the arrow keys to nudge your layer in any direction. This is an easy trick to really refine a layer’s positioning.
So that’s everything you need to know about how to use the Move Tool in Photoshop. There’s a lot more to this tool than what first meets the eye. Although some may dismiss the Move Tool as only good for one job, it has a variety of great uses. Best of all, it’s very intuitive once you learn the basics and is a simple tool for any beginner to master.
– Brendan 🙂
The Google Ads Keyword Planner is a useful tool; there’s no doubt about that.
Whether you’re starting your first Google Ads campaign or your hundredth campaign, having a plan or forecast is critical.
But have you ever thought of using the Keyword Planner as a way to forecast trends in the future?
Staying ahead of the curve by predicting demand can set you apart in any competitive market.
In this post, I’ll walk through how to use the Keyword Planner tool and how to use it so your PPC and SEO efforts can work together.What Is The Google Ads Keyword Forecast Tool?
It’s one thing to know what’s trending now.
That’s a valuable asset for any digital marketer.
But what about what will be trending tomorrow or farther into the future? How do you even predict that?
The Google Ads Keyword Forecast tool does just that.
It’s an awesome option for anyone looking to up their SEM and SEO game by narrowing down the future potential for any keywords or groups of keywords.
According to Google, it updates its forecasts daily with data from up to 10 days past.
This data includes market changes that occurred throughout this time.
It also considers seasonality, so you’re not confused by natural market fluctuations.
In short, Google Ads Keyword Forecast is a pretty cool tool.How (& Why) To Use The Forecast Tool
The forecast tool is a multifaceted part of Google Ads, and it just goes to show how useful the Ads platform is as a whole.
It goes well beyond today’s data and delivers insights for the near future.
It can even help inform other future efforts or initiatives, as well as benefitting other channels like SEO.
So, what does this forecast tell you?
The forecast tool will help you figure out how your keywords will perform in optimal settings.
View a chart of your estimated performance.
See projections for individual keywords or grouped keywords.
View how these estimates change when you adjust your max CPC or bidding strategy.
Your forecast has a date range, and you can change the time frame to see how it affects your forecast.
There are two ways to see forecasts on Google Ads, so let’s break down the Google Ads Keyword Forecast tool for you, step by step.How To Use It For Forecasting
Within the Google Ads Keyword Planner, you’ll find something called a forecast.
Once you’re here, you can enter an individual keyword or a group of keywords that are separated by commas or line breaks.
The three tabs are Forecasts, Saved keywords, and Negative keywords.
For the forecasting side of things, you’ll obviously want to stay under the first tab.
You’ll see a selection of forecast data based on the keywords you entered.
Automatically, Google Ads will forecast on a defaulted monthly basis:
Cost or your average projected spend.
Average cost per acquisition (CPA).
Here’s an example of what the aggregated forecast looks like based on your inputs:
You can update the date settings if you’re looking for a shorter or longer period.
In the end, you’ll be left with a pretty nifty graph and data chart that showcases future predictions (or forecasts) for your selected keywords.
This helps you determine the best plan of action for campaigns to come and even lets you know if you should adjust existing campaigns based on consumer queries and behavior.
Remember that the numbers you see associated with each metric are what you’re likely to achieve for your keywords or a group of keywords based on your ad spend.
These numbers will change if your budget changes, proving just how holistic Google’s approach really is.
However, Google clearly shows that spending more doesn’t necessarily equate to better conversions.
When you’re done, take one or all of these steps:
Download your forecast. To do this, select the download button on the page.
Think about how this fits into your paid media, SEO, and content marketing roadmap.Is This The Only Way To See Forecasts On Google Ads?
Short answer: No, it’s not!
When you use Discover new keywords, you can:
Discover new ideas for keywords.
Edit an existing list of keywords based on what the data shows.
But in addition to these, you can also see a performance forecast once keywords are on your plan.
As an optional measure, you can create a new campaign based on positive forecasts.
Or, you can use them to beef up your existing campaigns.
If you want to add keywords to your plan from Discover new keywords so you can forecast their performance, you can follow a few simple steps:
Choose either Add to plan or Add to existing campaign.
Select Add keywords, and voila!How To See Keyword Trends In Google Ads
The best way to see keyword trends in Google Ads is within the “Saved keywords” section from the left-hand navigation.
Average monthly searches.
Competition (low, medium, or high).
Ad impression share.
Top-of-page bid (low and high ranges).
An example of how this would look in Google Ads is below:
Combine this historical data with forecasted projections from your Google Ads account, and you’ll have a comprehensive picture of keywords for your industry!
Note: While the Google Ads Keyword Forecast tool accounts for things like bid, budget, and seasonality, historical data doesn’t. Just keep this in mind during your comparisons.How Google Ads Keyword Forecast Tool Fits In With The Overall Paid Media Mix
Paid media is best served holistically. PPC should not be operating in a silo.
While the Google Ads Keyword Forecast tool should be a well-used component in your marketing repertoire, it’s not your only friend.
By using all these tools combined, you can craft a well-planned, holistic marketing strategy.
Identifying core keywords and trends can help inform marketing areas such as:
PPC strategy and realistic budget.
Content and copy creation.
Fuse the Google Ads Forecast tool with other tools, like:Google Trends
Search traffic by any given term or company.
You can compare terms and entities, plus visualize data by location, related topics, and breakout terms.
Use Google Trends to answer the question: What are some recent changes in the landscape?Google Benchmark Report
This report lives inside Google Analytics.
The Benchmark Report looks at your individual traffic and compares it to the industry benchmark.
Remember that this benchmark comes from the overall industry, not necessarily a particular niche within that sector.
You’ll see how you stack up against national players in the game.
The most useful part of this report for you is comparing your own historical and current data, so you can see just how far you’ve come.Google Ads Automated Insights
This is a recent development from Google.
Using the power of Google Trends, it imports relevant data into your Google Ads account.
With that data in hand, you can see breakout terms and their forecasted growth.
It’s a super-powerful addition that can potentially improve business and marketing planning by a landslide.
If there were ever a way to slide into a new category before the competition, this is it.Semrush Data
Learn today’s keyword search volume and compare it monthly for the last six months.
You’ll know what the search volume used to look like and use that data to determine what keywords you should be focusing on now and in the future.
Their keyword planner also offers forecasts, so that’s another tool you can add to your toolbox.Google Intelligence Events
Using artificial intelligence, Google Intelligence Events tells you if there’s a marked change (either up or down) in your site traffic.
You can even select your own events to automate tailored insight.
A cohesive combination of tools will help you boost your business like the pro you are.
Keep in mind these are just a handful of tools — you’ll find plenty more to back you up along the way.Conclusion
The Google Ads Keyword Planner Forecast tool has a wealth of information.
Whether you’re looking to add new keywords to your campaign mix or understand future trends for your existing campaigns, this tool has it all.
Not only are the forecast trends important, but what’s even more important is how you use the data.
Forecasting trends helps more than just identifying competition and potential budget; when coupled with other tools, it helps you create a powerful, holistic marketing plan.
Use these tools to help you stay ahead of the game and keep a leg up on your competitors.
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