Trending March 2024 # Google: If Choosing Between Desktop Or Mobile Site, Choose Mobile # Suggested April 2024 # Top 3 Popular

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Google’s John Mueller recently stated that site owners should prioritize their mobile site if they have both a desktop and mobile version.

This topic was discussed in a Google Webmaster Central hangout held on May 1, 2023.

Question: Focus on Mobile or Desktop for SEO?

An e-commerce site owner submitted a question asking whether they should focus on improving the mobile or desktop version of site.

The site owner doesn’t have the budget to update both versions, and most of all wants to ensure their efforts are conducive to improving search rankings.

From an SEO perspective, on which version of the site should the owner dedicate their time and resources?

Here’s what Mueller has to say.

John Mueller’s Response

Ever since Google switched to mobile-first indexing, the mobile version of a site is the only one that matters when it comes to rankings.

Presuming the e-commerce site in question has been moved to mobile-first indexing, then Google is no longer crawling the desktop version.

To that end, Mueller says the mobile version is the one this site owner should be focusing on.

That doesn’t mean completely delete the desktop site, however, as there may be some users who only access the site on desktop.

Ideally, if you’re choosing between a desktop or mobile site, the best course of action would be switching to a responsive site.

If that’s not an option, due to budget restraints or any other reason, then focus on updating the mobile version.

When SEO is your number one priority, then you can’t go wrong with thinking mobile-first (just like Google’s indexing).

Hear the full question and answer in the video below:

“So, in general, if we’ve switched the website over to mobile-first indexing, which we’ve switched most websites over to mobile-first indexing now, then we would only be using the mobile version for indexing as a basis for understanding what is on the website…

[We would only be using the mobile version] as a basis for understanding the context between individual URLs of a website, so we would really only be using the mobile version for that.

Especially if you have a different version on desktop and mobile, then we would essentially just be using the mobile version there.

If you’re really in this, I’d say, tough situation, that you need to decide which of your versions is your favorite one to work on more, and if we’ve switched to mobile-first indexing, then I think the mobile version is probably the one you should be focusing on.

However, I wouldn’t say that you can completely delete the desktop version and everything will continue to be okay, because probably you still have a lot of users on desktop as well.

Usually my recommendation for people who are working on their website, and trying to figure out desktop or mobile, is to find a way to move more of the content to a more responsive design so that you just have one version.

If you just have one version to maintain then you don’t have to make that choice, and by fixing the content once then you’re essentially fixing it for all of your users.

So, moving to responsive design would make this a lot easier.

If you absolutely can’t move to a responsive design, and need to pick one or the other, and you really only care about SEO which is kind of tricky in itself, then the mobile version would be the one to focus on.”

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8 Awesome WordPress Plugins That’ll Make Your Site Mobile

The explosion of technology in the 21st century ushered in an era where the mobile phone handles multiple tasks and holds countless information, images, and documents.

This great revolution led to a massive shift from desktop dependence to mobile use in accessing data, online shopping, and acquiring services.

According to Statista, over half of the web traffic now comes from mobile devices, and the numbers are bound to rise.

What this means is that if you don’t focus on your website – and specifically on improving the user experience and making it mobile-friendly – you will lose business.

You have just seconds to get someone’s attention and persuade them to stay on your site. If your site doesn’t work or is slow to load, that person will not come back.

Thankfully, the process of optimizing your site for mobile isn’t rocket science, and you can do it on your own with the assistance of WordPress plugins.

These plugins can reformat your website to fit any screen and boost your site’s performance on the mobile, giving your visitors an optimal user experience.

In this column, you’ll discover eight top WordPress plugins for you to try out today. But, first, it’s important to cover some high-level basics.

What is a WordPress Plugin?

Plugins add new functionality to the core WordPress platform and can be added by virtually anyone.

A plugin is also called a module (or extension) and is defined as a piece of software that adds additional features to your site.

WordPress is loved by developers and designers for its versatility and power. Plugins are another important part of the workflow. And because WordPress is open-source, there are dozens of hundreds of thousands of such plugins.

From a technical point of view, they are written in the PHP programming language (which is the basis of the WordPress platform) and are built to be easily installed from the administration panel of your WordPress site.

Ultimately, making use of WordPress plugins can save you development time and money.

How to Install a WordPress Plugin

In the WordPress community, the saying goes that “for whatever you want to do, a plugin exists.”

Indeed, plugins are like mobile apps and can help you implement even the craziest ideas you have in your mind. To install a WordPress plugin, you must go to your admin panel, the Plugins section, and select the Add New option.

Note: Before installing (or updating) a plugin, it is recommended that you create a Restore Point of your site. This will allow you to undo this action within minutes should it break your theme or site functionality.

8 WordPress Plugins to Make Your Site Mobile-Friendly

Now that you have a little more context about what WordPress plugins are, as well as what they do, here are our top picks for making your site mobile-friendly.

1. WPTouch

A WordPress plugin that Google recommends is a must-have for your website. WPTouch is one such plugin that makes your WordPress website fit any screen.

It doesn’t change your original WordPress desktop site or content but simply optimizes it for different screens.

The creators of WPTouch ensured they incorporated google recommendations for an efficient mobile user experience with the following features:

Automatically changes your WordPress site to a mobile-friendly theme when a user accesses your site with a mobile phone or tablet.

The admin panel allows you to customize the mobile theme to suit your brand and preferred page presentation. You can change the colors, some elements, and language.

WPTouch is lightweight and doesn’t interfere with your WordPress site’s speed performance.

It’s easy to configure without changing your WordPress settings.

Suppose you have images, infographics, and detailed information that may not go well with a mobile phone.

In that case, WPTouch’s WordPress customizer allows you to exclude them and include other pages for the mobile version. It also allows you to control and change menus.

The free version comes with only one magnificent mobile theme and limited customization options.

The premium version has additional features that include:

More elegant themes for ecommerce and business sites.

Related post recommendation sections.

Mobile caching.

2. JetPack

If you’re looking to cut back on the number of plugins in your website to improve speed, then JetPack is a must-have.

Jetpack is an all-in-one WordPress plugin with multiple features that help improve your WordPress site’s security, enhance marketing, give you SEO analytics, improve performance, and offer powerful design tools.

Let’s break it down further.

JetPack’s Function WordPress Features Speed and performance – CDN imaging for images and static files like javascript and CSS.

– Lazy load images to improve user experience with faster loading time for other content.

– Ad-free, high speed, and unlimited video hosting.

– Custom site search is more specific and allows users to find content fast.

Site Security – Backs up WordPress site automatically with unlimited storage space.

– You can move your site to a different hosting company without losing content.

– Scans for malware or code ware and fixes it instantly.

– Auto-updates each plugin and minimizes your involvement.

Growth and marketing – Efficient WordPress site stats and analytics to learn your audience.

– Auto publishes content to social media.

– Partnered with Paypal and Stripe for monetary transactions.

Powerful design tool – Promptly customize your site with ready tools that don’t require coding. They include themes, subscription buttons, related posts, contact forms, galleries, and slideshow tools.

Jetpack updates its software monthly to ensure its features are compatible with other WordPress plugins.

3. Smush

An informative and attractive website features multiple engaging images to enhance user experience and increase conversion rate. Unfortunately, images can eat up space and affect your website’s speed.

Smush is an award-winning image compression and optimization plugin for WP.

Your images are spontaneously compressed when you upload them to a size that won’t visibly affect page speed, while still being mobile-friendly.

Even if your website has been running, Smush will compress up to 50 images at a time once you install and choose the images that need resizing.

Other Smush features include:

Locates and notifies you of images slowing down your site.

Allows you to set your preferred maximum image width and height.

Optimizes images not in your media library.

Drag and drop option for specific images for resizing.

You can upgrade to Smush Pro, which offers other unique features.

Related: How to Choose WordPress Plugins

4. WP Mobile Menu

Some mobile phones pose a challenge as they limit the ease of navigating through the whole website.

Sidebars and menus can lack a visible spot on the phone, and users may struggle to find the next course of action.

WP Mobile Menu is the perfect WordPress plugin that tactfully adds a three-layered mobile menu to all WordPress sites. No coding is required: Just install, activate, and customize to your standard.

Some of the outstanding features include:

Text and logo branding.

Several display layouts (e.g., slide over or slide out).

Background images for menus.

Styling is customized.

Three-deep menu level.

WP Mobile Menu has three premium versions with more menu options for your professional, business, and enterprise needs.

5. Hummingbird

Just like the hummingbird has the fastest heart and wing beats, your website will have top speeds if you use this WordPress plugin.

Hummingbird prompts your site visitor’s mobile phone to save a copy of your site’s file as a cache, which minimizes loading time when they visit your site next time.

The alternative takes longer as they have to wait to access information from your web server when you don’t install this plugin.

Hummingbird is the go-to WordPress plugin for new website owners as it gives you suggestions, ideas, and tips for optimizing your site and making it mobile-friendly. You can also track progress once you make the changes.

Get the pro version for more superb features such as:

Automated scans.

Uptime monitoring.

Content-delivery network.

Enhanced file compression.

Related: 13 Best WordPress SEO Plugins

6. AMP for WP

Do you want Accelerated Mobile Pages? Well, AMP is the WordPress plugin for you.

AMP for WP is a Google project that implements its principles to optimize WordPress website pages for better mobile visibility and speeds.

It achieves this by formatting your site’s pages and makes them mobile-friendly, to cater to all types of tablets and smartphones.

Installing AMP for WP will boost your google rankings as you enhance your visitor’s browsing experience. Here’s a lot more they have to offer:

Custom AMP editor to make your post or page AMP compatible.

Drag and drop page builder.

Google analytics support.

Supports SEO plugins.

Unlimited color theme.

7. Asset Clean-Up

Most plugins inject their code on every page, regardless of whether they are being used on that page. This enables the plugin to work properly should you choose to use its feature on all pages or just a couple of pages.

A good example is some plugins used to create contact forms. Typically, you use these types of plugins only on a contact page – not every page of your site.

However, these plugins inject their CSS and JavaScript files on every page by default.

To improve the speed of your website and make the HTML source code cleaner, it is much better to prevent those styles and scripts from loading on pages where they are not used.

That’s why the Asset CleanUp plugin has become one of my favorite plugins.

It solves this issue by scanning each page and detecting all the assets that are loaded.

All you have to do when editing a page/post is to select the CSS/JS codes that are not necessary to load, thus reducing the bloat.

As a result, your website can:

Decrease the number of HTTP requests loaded (important for faster page load) by unloading useless CSS/JS.

Minify/Combine remaining loaded CSS/JavaScript files.

Reduce the HTML code of the actual page.

Achieve better performance score if you test your URL on websites such as GTmetrix, PageSpeed Insights or Pingdom Website Speed Test.

This is truly a powerful plugin to improve site speed!

8. Autoptimize

Whether you have classic web hosting through a company like GoDaddy or HostGator, or simply have your site through chúng tôi Autoptimize is one of the best plug-ins to improve web upload speeds.

It optimizes your database, deletes cache, and aggregates scripts.

In fact, Autoptimize can reduce your site’s loading time by up to 30%, which is huge since the longer it takes your site to load, the more likely someone is to leave it.

Up Your Game

Free and paid WP plugins give you an upper hand by improving your website’s ranking, increasing page speed, and improving the experiences of repeat and new visitors.

Search engines like Google put a lot of emphasis on mobile-optimized websites, and this trend will continue as we become more reliant on portable technology.

The good news is that if you have a WordPress website, numerous plugins are available that can help you better optimize your website for smartphones and tablets without a lot of technical know-how.

Just be sure not to get too carried away with the number of plugins you decide to use. If you install too many, you run the risk of ruining your site’s performance — the very thing you are trying to optimize.

Also, keep in mind that installing multiple plugins that essentially do the same thing may cause one – or both – not  to function properly.

Pro Tip: To aid in these checks and balances, before I install a new plugin, I like to check WPEngines’ list of disallowed plugins.

There are a number of plugins, like Broken Link Checker and some related post plugins, that I used to always recommend. I now understand these plugins can actually slow down my sites, despite their useful application.

More Resources:

Image Credits

All screenshots taken by author, July 2023

How To Choose The Right Pricing Strategy For Your Mobile App Project

Mobile app pricing Introduction:

In this age of digitization today every business owner is getting their dedicated application designed, but a major challenge that they are facing is in deciding the price of the application. Various thoughts like, if the price of the application is kept high then there may be chances that users may not but the application and if the price is kept low then the invested money can not be retrieved back.

In mobile application development, one of the most difficult and important parts is “Mobile app pricing”. In order to get the application marked on the app store, it is vital to use the correct pricing strategy.

The statistical analysis states that 30% of the traffic comes from smartphones and mobile devices, therefore it is crucial to select the right pricing plan for the mobile application. Also, market anticipation is that the global app revenue will rise to $101.1 billion in 2023. It is clear that it is a huge marketplace where a good opportunity of business exists.

What is App Pricing Strategy

A pricing strategy is the guidelines that help in getting money from the application. Various types of mobile app pricing models are followed in the market these days.

In this blog, we will provide you the information regarding the most popular pricing models that are widely used and the correct way to select the mobile app pricing model.

Pricing models that are popular for mobile apps:

For selecting a pricing model that would be perfect for your business you may follow these steps:

● In order to be different from the crowd, proper market analysis plays a vital role. By analyzing competitors’ market strategy one can identify that the prices should be low or high.

Freemium Model:

In this pricing model, the application can be freely downloaded and installed. Though, to use extra features, subscriptions or to access the additional content available within the application the customer can make payment for that. From in-app purchases more money can be earned in the form of paid subscriptions, paid ad removal, virtual currency for example in games like Subway Surfer, Candy Crush life can be purchased.


● Users are well engaged within the application

● At times may cause irritation to the users.

Free Model:

The name itself defines that an application following a free model can easily be downloaded without paying any amount. In order to attract more users, this is one of the effective models which is widely used. Therefore, for enhancing brand awareness and user base this model is a perfect choice.

Generally, free applications are selected by those companies which focus over-designing products or services so as to increase their proposition. Moreover, these applications can be used as a tool for customer’s engagement and providing relevant information.


● This model is picked by most of the appreneur.

● User loyalty rate is low.

Paid Model:

This model is picked by the companies which target the customers who are willing to use full app experience without in-app purchases. In this model, users have to pay only once that is at the time installing the application on the phone. The application comprises entire features and functionality all together. This model is considered to be the least because of the huge popularity of free and freemium apps models.

If you are selecting a paid model, it is really important to have strong marketing back up. To encourage users to purchase the application similar to that of an application which is available in the app store free of cost, an effective marketing strategy needs to be made. Along with this, a detailed description of the application should be available on the app store so that a potential customer should be acquainted with the value that you are offering with the application.

Users possesses high expectations with paid applications. Although if you manage to get users, soon they turn into loyal customers if the application offers expected values. Brands opting for this model, use a free trial approach. This tends to be the best practice for approaching long term users by displaying what the application is all about and providing an opportunity for making a choice.


● Increase in user ratings.

● High user expectations.


Applications following this model are a divine mixture of freemium and paid models. In this model, initially users have to pay for installing the application but also have an opportunity to get access to additional features and content by paying the extra sum. Though, this strategy is not widely used but does possess the potential for generating great revenue streams. Paidmium model may be best suited for applications like music apps, navigation, and social networking apps.


● Out of the box thinking is required for attracting new users.

● Extremely high quality content and regular updates are required.

Pricing Strategies that can be used for Mobile App: Analysing Consumer Behaviour and Psychology:

Consumer behaviour and psychology plays a significant role in deciding the price of the application. Today all the customers are aware, well informed and are focused over making conscious decisions.

In the market today, for every product many alternatives are available. Now in this scenario, how to assure that the customer will select our product? The answer to this question is by making the value of the product higher than its price. The human tendency is to compare the selected product with the available alternatives before making a choice.

Therefore, while deciding onto the app pricing strategy focus should be over:

● And analysis on the other available products should also be there.

Testing on various price range should be done:

In order to identify what market is willing to pay, testing of the product at different price levels should be done to get the market response.

Market and Competitor Analysis:

Determining the price of the application after market analysis is an intuitive approach. Analysing the strategy that competitors are following and the user base to which you are targeting can help in discovering the opportunities where the competitors are lacking.

Design a product that users Desire:

Before you can consider the expense of mobile application development, you have to ensure you plan an application that users need to buy. Obviously, you have various thoughts yet will you have the option to make those thoughts into an interface that isn’t just captivating yet in addition working for the end-users who will purchase your application.

Affordable prices:

Also read: What Is Forex Trade? 5 Untold Forex Trading Benefits + Expert Tips For Higher Forex Profit


Unmistakably, a legitimate pricing model can do amazing things for an application and your business. What’s more, truly, picking a pricing model for applications and really evaluating them is amazingly hard and requires a great deal of exertion, analysis, and experience. In any case, if you do it right, be sure, your business will flourish!

How Google’s New Mobile Ad Units Will Increase Your Mobile Conversions

Just check out the graph below from a WordStream study proving that mobile conversions fall far behind conversions occurring on desktops and tablets:


Think about it. When you’re cooking pasta while browsing your phone for new sandals and you notice the water boiling over, are you going to ignore it and proceed with your shopping? Absolutely not. Advertisers need to realize mobile searchers are not different people, but people in a different state of mind.

So, what has Google done to address this?

“When session lengths are compressed as they are on mobile, we need to drive people to answers more quickly,” Dischler said. “On mobile, people also expect more rich content. So we’re going to build products that work well on mobile first. For each vertical, we’d like to create a template that will lead to an answer.” So take a breather, Google has not forgotten about you!

Now let’s take a look into some of the most innovative features these new ad formats have to offer.

#1: Mobile Ads are Becoming More Visually Interactive

#2: Easily Compare & Read Product Reviews on the SERPs

Do you remember the last time you bought a car? You hopped online, did a search including the ‘must-have’ terms to find an affordable and practical vehicle, and hit “Buy now”, right?

Not exactly. You likely spent months comparing models, conducting research, reading reviews, etc.

Google understands how people shop. Searchers want to make informed decisions before purchasing. Whether it be booking a hotel room or signing up for a new credit card, a searcher is never going to choose the first thing they see. They also understand that, on mobile, the chances of visiting a bunch of websites to get additional information on various brands are pretty much nonexistent. Mobile searchers don’t have the patience, time, or attention span for this kind of investigation.

This is why Google introduced Google Compare in March to help shoppers compare car insurance directly through the SERPs. “Whether you’re a national insurance provider or one local to California, people searching  for car insurance on their phone or computer can find you along with an apples-to-apples comparison of other providers – all in as little as 5 minutes,” says the Google AdWords blog. “You can highlight what makes your business unique, whether that’s an ‘A’ rating in customer service or better discounts for safe drivers.”

#3: Revamp of Dynamic Search Ads to Make Your Life Easier

The problem with targeting searchers with keywords is that 15% of Google searches are completely unique and have never been searched for before, therefore chasing mobile specific keywords is a fool’s game. Luckily, Google has made huge strides with a complete revamp of Dynamic Search Ads providing a much higher level of transparency and lower level of keyword management.

Also, you don’t need to break a sweat about Google running the show because you will still have the ability to make adjustments on categories, targeted searches, ad text, etc.

#4: The Ability to Buy, Book, & Act Directly Through the SERPs

Mobile searchers are far too busy to visit a bunch of websites. They want to hop on Google, get an answer or complete an action, without having to go through a site full of hurdles and pages to get the end result. With additional hurdles on mobile comes a lack of motivation from searchers. “Eh, I guess I don’t really need that,” or “I’ll do it later,” the searcher thinks, and then sayonara to that on-the-brink conversion.

What are your thoughts on these new mobile ad formats?

Image Credits

Slingplayer Mobile For Iphone Review

SlingPlayer Mobile for iPhone review

Sling Media’s much awaited SlingPlayer Mobile for iPhone is finally here and available for purchase in the iTunes App Store.  The price is $29.99, which is on par with SlingPlayer Mobile for Windows, Blackberry and Symbian. The only two differences between SlingPlayer for iPhone and the other platforms are all-touch navigation and the crippling of streaming over 3G and EDGE data connection.  Streaming shows from a SlingBox to the iPhone anywhere and anytime is the primary reason to shell out $30 for an app.  With AT&T playing the Terms and Condition card against Sling Media (see below), forcing their hands to disable 3G in order to pass through the App Store, it renders the app completely useless when you’re not in a WiFi zone.

Right now Sling only support 4:3 aspect content, which scales up to fill most – though not all – of the iPhone’s screen.  The company tells us that 16:9 widescreen support will be added in the app’s first update, though it will still have small black bars top and bottom since the display isn’t true widescreen.

The biggest drawback to the app, then, isn’t even its own fault.  Unlike the S60, Windows Mobile, Palm and BlackBerry versions of SlingPlayer Mobile, the iPhone software is unable to access the handset’s 3G connection and is limited to WiFi connections.  AT&T are at fault here, and it’s thanks to the App Store and the software limitations it places on developers if they want to be included that the carrier’s terms and conditions are being so rigorously imposed on one particular user group.  AT&T’s statement is as follows:

“Slingbox, which would use large amounts of wireless network capacity, could create congestion and potentially prevent other customers from using the network. The application does not run on our 3G wireless network. Applications like this, which redirect a TV signal to a personal computer, are specifically prohibited under our terms of service. We consider smartphones like the iPhone to be personal computers in that they have the same hardware and software attributes as PCs.

That said, we don’t restrict users from going to a Web site that lets them view videos. But what our terms and conditions prohibit is the transferring, or slinging, of a TV signal to their personal computer or smartphone.

The Slingbox application for the iPhone runs on WiFi. That’s good news for AT&T’s iPhone 3G customers, who get free WiFi access at our 20,000 owned and operated hot spots in the U.S., including Starbucks, McDonalds, Barnes & Noble, hotels, and airports. AT&T is the industry leader in WiFi.” AT&T official statement

The underlying message seems to be that AT&T don’t think their network could manage 3G streaming.  Going a step further, we’d wager that the success of the iPhone and use of the App Store means that SlingPlayer use among owners of the smartphone will be much higher than that of other handsets.  AT&T doesn’t feel the need to clamp down on 3G streaming for other devices, because they’re a relatively small percentage of overall network use.  However we’ve all seen what happens to AT&T when iPhoners start using their handsets in earnest: the 3G gets overwhelmed. 

AT&T are facing a situation that analysts have been predicting for years now: mobile media taking off, and network capacity being unable to support it.  The problem is that it seems to have happened sooner than the carrier expected, and the only way to deal with it is, ironically, forbid it.  That’s not a long-term solution, but the only real way to get around it is significant infrastructure investment, and right now that’s what no carrier particularly wants to do, especially if they’re not making money from either selling content themselves or charging for data access.

As it is, SlingPlayer Mobile works reasonably well over WiFi, and from talking with Sling themselves we’ve no doubt that future versions of the software will tidy up loose ends like navigation sluggishness and being limited to 4:3 aspect.  The overall experience, however, is the mobile TV equivalent of wearing a patch over a perfectly good eye.

50 Open Source Mobile Tools

The open source community has responded to this trend with a host of new projects, including solutions that help enterprises track and manage mobile devices, mobile development tools for creating new apps and open source apps that enable greater productivity. This month, we’ve put together a list of 50 of these tools that are worth notice. While there are many good open source mobile apps for home users, this list focuses instead on those that would be most useful in the workplace.

Please note that this is not a ranking. Apps are divided into categories and arranged alphabetically within each category.

As always, if you know of additional open source tools that you think should be on our list, feel free to note them in the Comments section below.

1. Convertigo

Convertigo is a full-featured enterprise mobility platform for developing, deploying and managing apps. In addition to the free community edition (which has been installed more than 50,000 times), it comes in paid standard and extended editions. Operating System: Windows, Linux, OS X with clients for iOS, Android, Windows Phone and BlackBerry

2. ForgeRock

ForgeRock offers several different access management and identity management tools, including several that support mobile devices, mobile apps and APIs. Support is available through a paid subscription that comes in several different tiers. Operating System: Linux

3. OCS Inventory NG

Many IT departments use OCS Inventory NG to track their on-site hardware, and now the tool offers agents for Android and Windows mobile devices as well. It detects active devices on the network and provides information about the type of device and installed apps. Operating System: Windows, Linux, OS X, Android, Windows Phone

4. OpenMobster

This tool includes both a mobile backend as a service that can be deployed in private clouds and a mobile enterprise application program (MEAP). Features include an enterprise sync platform, push notifications, mobile remote procedure caller (RPC) and a management console. Operating System: Windows, Linux, OS X (supports Android, iOS and Windows mobile devices)

5. WSO2 Enterprise Mobility Manager

This comprehensive enterprise mobility solution includes MDM, mobile app management, enterprise app store and mobile data security features. Paid support and training are available. Operating System: Windows, Linux, Solaris

6. APG

Short for “Android Privacy Guard,” APG is an implementation of the OpenGPG encryption standard for Android. It offers encryption, decrption, signing and key management capabilities. Operating System: Android


Ever wonder if your Android apps are watching you? The Android Security Evaluation Framework (ASEF) attempts to answer that question by running apps through a test suite to locate malware, adware and bandwidth hogs. Operating System: Android

8. The Guardian Project

The Guardian group offers numerous security- and privacy-related apps for Android devices. In addition to Orbot (see below), this project includes Orweb private Web browser, ChatSecure private and secure messaging (formerly Gibberbot), ObscuraCam privacy camera, Pixelknot hidden message and Ostel encrypted phone calls. Operating System: Android

9. KeePassDroid, 7Pas (KeePass for Windows Phone), iKeePass

KeePass is one of the most popular open source password safes available. Developers have ported the app to all of the major mobile operating systems. Operating System: Android, iOS, Windows Phone

10. LBE Privacy Guard

LBE claims to be the “most powerful privacy protection software for Android.” It blocks malware and unwanted traffic as well as giving users more control over which data apps can access. Note that in order to use it, you’ll need a rooted phone. Operating System: Android

11. MasterPassword

Instead of saving your passwords in a vault, MasterPassword generates secure passwords on demad using an algorithm based on your name, the site and your master password. The benefits of this approach are that you never have to worry about syncing and you don’t have to trust your passwords to a cloud provider. Operating System: Windows, Linux, OS X, iOS, Android

12. Orbot

Orbot allows Android devices to access the Internet via the secure, private Tor network. In order to provide truly anonymous communication, it sends encrypted messages through several servers to make the traffic impossible to trace. Operating System: OS Independent

13. Secrets for Android

Encrypt your passwords and other “secrets” in a secure database. There’s also a PC Version called PCSecrets that allows you to access the data from your computer and enables easy data transfer to a new device. Operating System: Android

14. XPrivacy

Winner of a Black Duck Rookie of the Year award, XPrivacy allows users to limit the categories of data that Android apps can access. If an app requires permission to access contacts or location data in order to run, XPrivacy will feed it fake data so that the app keeps functioning while protecting the user’s privacy. Operating System: Android

15. Apache Cordova

The Cordova platform offers a set of APIs for creating native apps using Web development technologies like HTML, CSS and JavaScript. More than 600 plug-ins are available to extend its capabilities. Operating System: iOS, Android, Blackberry, Windows Phone

16. Appcelerator Titanium

Used by more than 75,000 applications, the Titanium platform includes an open source SDK with over 5,000 device and mobile operating system APIs, the Studio Eclipse-based IDE and the Alloy MVC framework. A mobile backend as a service (MBaaS) is also available. Operating System: Windows, Linux, OS X, iOS, Android, BlackBerry

17. Bootstrap

Developed by Twitter, Bootstrap claims to be “the most popular HTML, CSS, and JS framework for developing responsive, mobile first projects on the web.” Highly customizable, it allows users to check boxes to indicate which components they would like to include in their download. Operating System: OS Independent

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