Trending March 2024 # Google Launches 2 Improvements To Search Console Reports # Suggested April 2024 # Top 3 Popular

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Google Search Console gets two new features designed to improve the efficiency of analyzing data in reports.

Site owners can now use Search Console to filter data by regular expression (regex), as well as utilize a revamped comparison mode which supports more than one metric.

Continue reading to learn more about these new features and how they can assist with data analysis in Search Console.

Regex Filters

Search Console reports now support regex, which will help with creating more complex query and page based filters.

Google explains how the addition of regex support allows site owners to capture more query data:

Previously, Google Search Console did not support complex cases, such as a query containing one out of a few optional strings. It only allowed site owners to filter queries and page URLs according to three patterns: containing a string, not containing a string, and exactly matching a string.

To use the new regex filter, start by creating a query or page filter, then select the dropdown menu and select Custom.

An update to Search Console’s performance report help page notes the following about using regex filters:

Search Console defaults to partial matching, meaning the regular expression can match anywhere in the target string unless it contains the characters ^ or $ to require matching from the start or end of the string, respectively.

Invalid regular expression syntax will return no matches.

For further assistance with creating regex filters, Google points to a live testing tool that can be found here.

Lastly, Google notes queries and pages may not be available at times in order to protect user privacy or due to storage limitations. In those cases Google will show a reminder when a relevant filter is applied on queries or pages.

Revamped Comparison Mode

Site owners use the comparison mode in Search Console to answer comparison based questions. Until now, the table wouldn’t contain a comparison column with a relative difference in percentage if more than one metric was selected.

The revamped comparison mode now supports cases where more than one metric is selected. An improvement to the interface nearly doubles the area available for the data table, making it easier to view results side-by-side.

Search Console’s revamped comparison mode supports the new regex filter for queries and pages as well.

While comparison mode now allows more than one metric to be compared, only one filter at a time can be applied to those metrics. Adding a new comparison filter will replace the existing comparison.

These updates to Search Console are now available to all site owners.

Source: Google Search Central Blog

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Google Launches New Tools To Help Customise Business Reports

The new Google Analytics Solutions Gallery tools

Value: [rating=3]

Recommended link: Google Analytics Solutions Gallery

Google Analytics offers many features to customise its reports to a business, which is great for a free tool. But I know from running Google Analytics training courses that many of the customisation tools aren’t used, so reports aren’t really tailored to a business and different users in the business. I think this is mainly down to the time and specialist input needed for customisation.

Google are obviously aware of this issue since they have created a new set of tools within their Solutions Gallery to help users with customisation. I think this is a great initiative and will be useful both to marketers at companies and consultants and agencies improving reporting for their clients.

What type of customisations are available?

Customisation are available for three different types of assets that can be shared between profiles for different sites as I’ll explain at the end of this post. In the Gallery you can choose from pre-built:

Dashboards – these top-level views combine different graphs and charts focusing on a marketing activity or type of business. Examples that I recommend taking a look at include social media and mobile Ecommerce.

Custom Reports – The custom reports offer more detail on social media, search marketing at Ecommerce. If you work on an Ecommerce site the “Daily Ecommerce Report” offering to “Keep tabs on all parts of the ecommerce lifecycle – acquisition, engagement and conversion – in a single table” looks really useful, but is simply a custom report of engagement and sales by channel, still useful but many will have this already.

Advanced segments – As you many know – use these to isolate groups of visitors to understand or report on them, for example review behaviour of searchers who arrived at the web site using a non-brand term, so unaware of the brand.

Branded Traffic and Non-branded traffic – I always run a tutorial on these on training courses – now it’s much easier, but you still need to remember to update your brand name and add variations.

Long Tail Keywords – 3, 4, 5 and 6+ are available so you can isolate these. To be useful these usually need an additional analysis to find out the main qualifiers.

Ad position and CPC performance – There are several tools for analysing Google AdWords too

All good stuff, although note that goal or Ecommerce setup aren’t included in these tools, they’re more complex so need manual setup as I explain in this post on Google Analytics Goal Setup.

How do you use these tools?

Setting up the tools is easy:

1. Select the relevant options.

3. Select which Google Analytics Profile (website) you want them to apply to.

5. Test and share. If there are multiple users on your Analytics account you will have to share these assets such as Segments with others. Google has a neat new feature to help here – Pritesh Patel has written a separate tutorial explaining how to share Assets in Google Analytics - recommended.

All-in-all, a great initiative, with Google promising to extend the options available through the year. You do still need a certain level of knowledge to apply the tools and the Google Analytics Help doesn’t tend to explain how to use the tool from a marketer’s perspective. That’s what we have tried to do with our 7 Steps Guide to Google Analytics which introduces the features and measures in Google Analytics and shows how you can use them to analyse and improve results.

New Features Possibly Coming To Google Search Console

A number of new features are likely on the way to Google Search Console, according to code discovered in the interface.

JR Oakes uncovered some unannounced features by digging through Google Search Console’s JavaScript code.

Based on his findings, the following reports may soon be added to Search Console.

Page Speed Report

A report dedicated to page speed looks like it’s on the way to Search Console.

— JR Oakes 🍺 (@jroakes) February 14, 2023

Of course, Google offers other tools for measuring page speed, but that involves testing individual URLs one-by-one.

Perhaps this will be a report with all of a site’s URLs and their corresponding speed?

We’ll have to wait and see when the report goes live.

Oakes also discovered this information, which could be related to metrics included in the upcoming page speed report.

— JR Oakes 🍺 (@jroakes) February 14, 2023

AMP Articles

This seems pretty self-explanatory–a report dedicated to the performance of AMP articles

— JR Oakes 🍺 (@jroakes) February 14, 2023

Google Discover Performance

Site owners will soon be able to analyze how their pages are performing in Google Discover.

That’s the section that appears underneath the search box on Google’s home page on mobile devices.

According to JR Oakes, this is already live but does not contain any data yet.

— JR Oakes 🍺 (@jroakes) February 14, 2023

Child-Direct Content Report

Search Console has added a report for pages that are tagged as being geared toward children.

JR Oakes says this report is already live.

— JR Oakes 🍺 (@jroakes) February 14, 2023

Expanded Support for Structured Data/Rich Cards

According to Oakes’ findings, Search Console may soon be reporting on the following types of structured data:

— JR Oakes 🍺 (@jroakes) February 14, 2023

Opt-Out of Google Search Sections

Using Search Console, site owners will be able to remove their page from Shopping, Flights, Hotels, and Local.

— JR Oakes 🍺 (@jroakes) February 14, 2023

Those are all the features SEOs can look forward to seeing in Google Search Console.

Google Confirms Search Console Reporting Is Delayed

Google Search Console is affected by an issue that’s causing delays in updating the Index Coverage report.

This was confirmed by Google on Twitter at 5:11 am EST on September 14.

We’re currently experiencing longer than usual delays in the Search Console Index Coverage report. This only affects reporting, not crawling, indexing, or ranking of websites. We’ll update here once this issue is resolved. Thanks for your patience!

— Google Webmasters (@googlewmc) September 14, 2023

The Index Coverage report in Search Console shows which pages on a site have been indexed, as well as any problems encountered with indexing.

Note that this issue does not affect Google’s ability to crawl, index, or rank web pages.

This particular issue only impacts reporting.

That means recently published pages may be omitted from the Index Coverage report even though they are, in fact, indexed.

Until the problem is fixed, the best way to check if a page is indexed is to use the “site:” operator in Google Search.

For example, if you recently published a page on video conferencing tips, you would search for it like this:

If Google can find it with the ‘site:’ operator then your content is being indexed just fine.

Still, it would certainly be more convenient if the Index Coverage report was working as designed.

When Will This Be Fixed?

It’s difficult to say when this problem will be resolved. Even Google hasn’t been able to provide an accurate estimation.

If you look at your Index Coverage report right now you’ll see it was last updated on August 31.

Google’s John Mueller acknowledged the issue on September 9, saying the report should be caught up “soon.”

It looks like they’re a bit behind, but I heard they should be catching up soon again. Sorry for the delay!

— 🍌 John 🍌 (@JohnMu) September 9, 2023

Here we are 5 days later and still no sign of the issue being fixed.

Unfortunately, a delay like this is not unheard of. Search Console reporting has been delayed several times in the past, with issues lasting from days to weeks.

In all cases, Google tweeted updates as reporting was up to date.

So the only thing site owners can do is remain patient and continue to wait.

This article will be updated when Google confirms a fix has been implemented.

Google Explains How To Use The Removals Tool In Search Console To Hide Content

Google’s Daniel Waisberg explains to site owners how they can temporarily hide content in Google search results using Search Console.

This information was provided in the company’s latest Search Console Training video dedicated to the removals report in Search Console.

In the video Waisberg also talks about removing outdated and inappropriate content, and the steps you should take to remove content permanently.

Removals Report in Search Console

First, here’s some general information about the removals report.

Site owners can only remove content with Search Console on a temporary basis.

Additional steps must be taken in order to remove content permanently.

It’s also important to know that the removals tool cannot be used for anything other than managing search results from your own website.

The tool cannot be used to remove personal information or report offensive information that exists on other websites.

The removals report is separated into three sections:

Temporary removals

Outdated content

SafeSearch filtering

Here’s more on each of these sections.

Temporary Removal Requests

A temporary removal request is a way to remove specific pieces of content from your site in Google search results.

For example, if you need to take a URL out of search results quickly, then this is the tool to use.

A successful temporary removal requests lasts for six months.

Google believes six months is enough time for site owners to either adjust the content so that it can be seen, or find a more permanent solution for removing it.

Site owners can access their removals report directly from the navigation bar in Search Console.

After selecting the Removals report tab, the report should automatically open to the temporary removals section.

From there you can submit a new removal request.

There are two types of removal requests available:

Clear cached URL: Clears the cached page and wipes out the page description snippet in search results until the page is crawled again.

For each of these options you can submit a request for a single, specific URL or for an entire URL prefix.

A summarized report of page removal requests from the past six months can be found in the temporary removals section.

In the report you’ll see the URL, the type of removal request, the date the request was submitted, and the status of the request.

You can also use the report to cancel the request if it’s no longer necessary.

Outdated Content

The outdated content section provides information on removal requests made through the public remove outdated content tool.

Anyone can use the remove outdated content tool to update search results that show information which is no longer present on a page.

This is something you probably won’t need to look at much, Google says, because searchers can’t simply force pages to be removed from search results.

There are two types of reports within in the outdated content report:

Outdated cache removal: This is used when the page still exists but some content has been removed.

Outdated page removal: This is used when the content no longer exists and a user has requested its removal from Google search results

Like the temporary removals report, this report also keeps track of all requests submitted within the past six months.

SafeSearch Filtering

SafeSearch is a setting in Google that can be used to filter out sexually explicit results.

The SafeSearch filtering section in Search Console displays a list of pages on your site that were reported by users as adult content.

Unlike the other tools we just went over, URLs submitted via the SafeSearch filtering tool are reviewed by Google.

Google looks at the page and determines whether the content should be filtered from SafeSearch search results.

If it’s decided that a page should be filtered then Google tags it as adult content.

You can view a history of all your URLs that were reported to SafeSearch filtering in the past six months.

What if a Page Needs to be Permanently Removed?

As mentioned previously, the temporary removals tool is not capable of permanently removing pages from search results.

To permanently remove pages from Google search results you must take one or more of the following actions:

Remove the content from your site and return either a 404 or a 410 HTTP status code.

Non-HTML files that appear in search results, such as PDFs, should be completely removed from your server.

Block access to the content by requiring a password.

Use a noindex meta tag to indicate that the page should not be indexed.

Google notes that redirecting one page to another using a 310 status code is not enough to completely remove it from search results.

A chúng tôi directive will not work as a blocking mechanism either.

For more details, see the full video below:

Useful Google Search Operators To Get Better Results

If you want more specific results in Google, these Google Search Operators will surely help you. From getting a time-specific result to selecting the file type, you can do everything with the help of the following Google search tips and tricks.

Useful Google Search Operators

Using Google search operators, you can get specific results like:

Find time-specific result

Select the type of file

Find website specific result

Force an exact match

Check the cached version

Find pages with a particular word in the title

Find pages with a particular word in the URL

Find the map of a location

Find location-specific result

Exclude a term from the search result

Let’s check out these operators in detail.

1] Find time-specific result

If you are trying to find news or you want to find something that was published a specific time back, you should use this filter. You do not need to type this operator as Google offers a user-friendly option to select the time range as per your requirement.

2] Select the type of file

If you are trying to learn something online or finding a book and you need a PDF for that, you can make use of this filter. All you need is to tweak your regular search term a bit.

your-keyword filetype:file-extension

let’s assume that you want to download a PDF related to Windows 10. For that, you can enter the search term like this-

windows 10 filetype:PDF 3] Find website specific result

If you want to search for something on a specific website, but the provided search box seems to be broken, you can use Google as a substitute. You need to use the site search operator. It should look like this-

4] Force an exact match

At times, you might not get what you are trying to find, as Google can show all the results based on the search term. However, if you use double inverted commas around your keyphrase, it will show the exact match results. For example, you want to find IKEA office tables. For that, you should enter the search keyword like this-

“IKEA office tables” 5] Check the cached version

If you are trying to open a website, but it is down as of now, you can use the cached version. On the other hand, if you are a website admin and you want to check the last date of Google crawl, you can make use of the cache search operator, like this for example-

6] Find pages with a particular word in the title

If you want to read some news articles about a specific event, you can use this search operator. It helps you find all the pages with a desired word in the title.

For example, you want to find all the pages that have “Windows 10” in the title. For that, you need to enter the search term like this-

intitle:windows 10 7] Find pages with a particular word in URL

It is almost the same as the intitle search operator. At times, you might need to find all the webpages that have a particular word in the URL. For that, you can use the inurl: operator. The process is the same as before.

inurl:search-term

If you want to include “Windows” in the URL, you need to enter the keyword like this-

Microsoft inurl:windows 8] Find the map of a location

Although Google Maps shows the map of almost any location in the world, you can get a quick preview in the Google search as well. All you need is to use the map search operator. You need to enter the keyword like this-

map:your-location

The only problem with this map is that you cannot find direction. It shows only popular businesses, cinema halls, public transports, etc. To find the direction from one place to another, you must use Google Maps.

9] Find location specific result

If you want to get all the results about an event of a specific location in the world, you can use the location search operator.

At times, you might want to get some news articles related to an event that took place somewhere. To find all the news related to that event, you can enter a search term like this-

keyword location:location-name 10] Exclude a term from the search result

Let’s assume that you want to get results for a keyword, but you want to exclude a particular word at the same time. At such a moment, you can use the minus sign. In the end, it looks like this-

Search keyword -exclusion

For example,

Google maps -navigate

It should show all the Google Maps related result,s but you cannot find the word, navigate, in the Google search result page.

These are some Google search operators that you may find useful.

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