Trending March 2024 # Google Launches New Tools To Help Customise Business Reports # Suggested April 2024 # Top 12 Popular

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The new Google Analytics Solutions Gallery tools

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Recommended link: Google Analytics Solutions Gallery

Google Analytics offers many features to customise its reports to a business, which is great for a free tool. But I know from running Google Analytics training courses that many of the customisation tools aren’t used, so reports aren’t really tailored to a business and different users in the business. I think this is mainly down to the time and specialist input needed for customisation.

Google are obviously aware of this issue since they have created a new set of tools within their Solutions Gallery to help users with customisation. I think this is a great initiative and will be useful both to marketers at companies and consultants and agencies improving reporting for their clients.

What type of customisations are available?

Customisation are available for three different types of assets that can be shared between profiles for different sites as I’ll explain at the end of this post. In the Gallery you can choose from pre-built:

Dashboards – these top-level views combine different graphs and charts focusing on a marketing activity or type of business. Examples that I recommend taking a look at include social media and mobile Ecommerce.

Custom Reports – The custom reports offer more detail on social media, search marketing at Ecommerce. If you work on an Ecommerce site the “Daily Ecommerce Report” offering to “Keep tabs on all parts of the ecommerce lifecycle – acquisition, engagement and conversion – in a single table” looks really useful, but is simply a custom report of engagement and sales by channel, still useful but many will have this already.

Advanced segments – As you many know – use these to isolate groups of visitors to understand or report on them, for example review behaviour of searchers who arrived at the web site using a non-brand term, so unaware of the brand.

Branded Traffic and Non-branded traffic – I always run a tutorial on these on training courses – now it’s much easier, but you still need to remember to update your brand name and add variations.

Long Tail Keywords – 3, 4, 5 and 6+ are available so you can isolate these. To be useful these usually need an additional analysis to find out the main qualifiers.

Ad position and CPC performance – There are several tools for analysing Google AdWords too

All good stuff, although note that goal or Ecommerce setup aren’t included in these tools, they’re more complex so need manual setup as I explain in this post on Google Analytics Goal Setup.

How do you use these tools?

Setting up the tools is easy:

1. Select the relevant options.

3. Select which Google Analytics Profile (website) you want them to apply to.

5. Test and share. If there are multiple users on your Analytics account you will have to share these assets such as Segments with others. Google has a neat new feature to help here – Pritesh Patel has written a separate tutorial explaining how to share Assets in Google Analytics - recommended.

All-in-all, a great initiative, with Google promising to extend the options available through the year. You do still need a certain level of knowledge to apply the tools and the Google Analytics Help doesn’t tend to explain how to use the tool from a marketer’s perspective. That’s what we have tried to do with our 7 Steps Guide to Google Analytics which introduces the features and measures in Google Analytics and shows how you can use them to analyse and improve results.

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Google Launches 2 Improvements To Search Console Reports

Google Search Console gets two new features designed to improve the efficiency of analyzing data in reports.

Site owners can now use Search Console to filter data by regular expression (regex), as well as utilize a revamped comparison mode which supports more than one metric.

Continue reading to learn more about these new features and how they can assist with data analysis in Search Console.

Regex Filters

Search Console reports now support regex, which will help with creating more complex query and page based filters.

Google explains how the addition of regex support allows site owners to capture more query data:

Previously, Google Search Console did not support complex cases, such as a query containing one out of a few optional strings. It only allowed site owners to filter queries and page URLs according to three patterns: containing a string, not containing a string, and exactly matching a string.

To use the new regex filter, start by creating a query or page filter, then select the dropdown menu and select Custom.

An update to Search Console’s performance report help page notes the following about using regex filters:

Search Console defaults to partial matching, meaning the regular expression can match anywhere in the target string unless it contains the characters ^ or $ to require matching from the start or end of the string, respectively.

Invalid regular expression syntax will return no matches.

For further assistance with creating regex filters, Google points to a live testing tool that can be found here.

Lastly, Google notes queries and pages may not be available at times in order to protect user privacy or due to storage limitations. In those cases Google will show a reminder when a relevant filter is applied on queries or pages.

Revamped Comparison Mode

Site owners use the comparison mode in Search Console to answer comparison based questions. Until now, the table wouldn’t contain a comparison column with a relative difference in percentage if more than one metric was selected.

The revamped comparison mode now supports cases where more than one metric is selected. An improvement to the interface nearly doubles the area available for the data table, making it easier to view results side-by-side.

Search Console’s revamped comparison mode supports the new regex filter for queries and pages as well.

While comparison mode now allows more than one metric to be compared, only one filter at a time can be applied to those metrics. Adding a new comparison filter will replace the existing comparison.

These updates to Search Console are now available to all site owners.

Source: Google Search Central Blog

How To Help Your New Website Get Indexed On Google

Imagine this. You’re an entrepreneur with a hot new product. You’re about to launch your website, sell your product, and change the world.

All you need to do is get your website up and running. Oh, and you need to get it to rank, too.

So, how are you going to do it?

Is it possible to create a new website and start ranking on the first page of Google in just a few weeks?

The old-school SEO companies used to claim they could get a “first position” ranking for your company. Today, the SEO game is much different. You can’t guarantee or get first-page ranking with the same bag of black hat tricks. Today, there’s a new content-driven, user-focused approach to SEO.

The process is different, but it is still possible to get your website ranked quickly. I’ll explain how.

Know What You’re Targeting

First, you need to define what it is you’re trying to rank for. There is no such thing as simply ranking. You have to rank for a given keyword.

As you prepare your site for first-page success, decide what keywords you’re trying to rank for. I recommend selecting a few long tail organic keywords. Long tail keywords consist of more than four keywords. They provide the best level of focus and concentration for your site’s SEO.

Marketing Hub wrote a succinct post that defines long tail keywords and factors that proves its power.

According to Moz’s research, long tail queries account for more than 80% of all organic traffic on the Internet.

Here’s why this is important. If you want to rank for a head term, you have virtually no chance of ranking, let alone in the first few weeks of your site’s existence. For example, let’s pretend you want to rank for the term “mobile phone”.

Based on a keyword grading analysis from Moz, this is a hotly contested term.

The sites on the first page of Google have extraordinarily high Domain Authority — as high as 100 (Wikipedia) and 95 (Samsung). You don’t stand a chance.

If so, then it’s in your best interest to choose a longtail term.

If you want to rank on Google, first define what keywords you’re targeting, and then you can move on to the tactical methods described in this article.

Make Sure You Have a Search Optimized Foundation

The foundation of great SEO begins with a good CMS (content management system), and a good website.

I recommend you build your site using WordPress. WordPress is the world’s most popular CMS for good reason. It’s intuitive, powerful, customizable, and provides a great platform for SEO.

WordPress by itself, however, doesn’t mean that your site will be optimized. You must select a WordPress theme. A theme is the way that your website looks, and how it works.

Tips for selecting a theme:

Use a theme that has good support. You can probably find a bunch of free themes, but they may not have the level of support you need.

Select a theme that is lightweight and fast. Site speed is a critical SEO factor, so you want to choose a theme that does not have bloated code. I’ve found the Genesis Framework by StudioPress to have some of the best and strongest coding.

Choose a mobile optimized theme. A mobile and responsive site is now a requirement for search optimization. According to Google’s mobile algorithm, a site that is not mobile friendly will not be as likely to appear in mobile search results.

Once you’ve got the right theme, I recommend you conduct the next step — installing an SEO plugin. An SEO plugin like Yoast doesn’t do SEO for you. It simply makes it easier for you to do SEO.

Yoast is my choice for SEO plugin, because it provides full functionality for most of the critical SEO elements (apart from SSL and caching, which are handled by other plugins).

I consider these three features — the right CMS (WordPress), the right theme (your choice), and the right plugin (Yoast) to be foundational to a search optimized site. You don’t have to take my recommendations regarding CMS or plugins. If you follow the steps below, you’ll still be able to rank on the first page of Google.

Don’t Allow Your Site to be Indexed Until it’s Ready

Your new website is like a Christmas present. You want it to be wrapped up and put under the tree until it’s time to open it up.

Like a good Christmas present, you don’t want anyone to see it until it’s time to be opened.

To do this for your website, you can create a chúng tôi that tells the search engines not to crawl your site. You may also add a noindex and nofollow tag to the site’s header. In WordPress, you can do this by adjusting the site’s privacy settings. Your website hosting provider may even allow a cPanel password protection if you want to add another layer of access security to your site.

The moment you want your site to be live, you should remove these tags (and the password), and let the indexation begin.

Create a Ton of Content

This is where the true SEO power is — creating content. Content is what makes the search world go around.

The most powerful way to propel your site to the top of the SERPs is by developing a lot of content before you let your site get crawled and indexed.

I recommend creating long form content. The exact definition of “long” is debated. Most people agree that long form content is an article or page consisting of 2,000 words or more. What’s indisputable, however, is the impact that long form has in the search results.

SerpIQ discovered long content is correlated with higher search results. In other words, the more content on a page, the higher that site ranked in the search engines.

When Moz measured word count and search ranking, they found a similar trend. Longer content received better indexation, higher ranking, and more backlinks — all ingredients to a successful website.

My research and testing corroborated these findings. Long content like the kind I publish on my blog gets stellar rankings, compared with equivalent and high-quality content of a shorter length.

To help your website get ranked quickly, here is what you should do:

Create at least 25 longform pages.

Make each page focused, high-quality, and relevant for your target audience.

Use keywords or semantic variants in the page titles.

Make these pages 2,000 words or longer.

Once your site goes live, it will make a major indexation splash, and start to soar in the SERPs. Even though many SEOs know that longform content works, it’s hard to actually do the hard work of creating it.

If you do the work of creating the content, then the search engines will find you and rank you accordingly.

Keep Creating Content

Don’t simply create the content and stop. Keep at it.

The search engines reward websites that have a regular output of high quality content. Based on Moz research, the freshness of your content influences its ranking.

One of the things working in favor of a new website is the fact that it is new. Due to Google’s algorithm, newer websites — or recently updated websites, to be more precise — are likely to edge out more authoritative sites that publish content less frequently.

As an example of this, check out the following SERP (with scores from Moz). The top ranked page for “credit card score” is a page on chúng tôi Notice that this page outranks both chúng tôi and chúng tôi Why is this the case?

One reason is chúng tôi has been updated in the last two weeks. The other two sites have not been updated recently. Even though they have hundreds of thousands more backlinks, double the page authority, and more rank, CreditKarma steals the show. Even though it’s the new kid on the block, it gets higher ranking due to regular updating.

The takeaway is straightforward. Even though you may gain great ranking, you cannot rest on your success. You must continue to create great content if you expect to maintain your position.

Promote Your Content

Finally, you need to get people to read your content.

Many times, a site won’t get recognized by the search engines until it gets recognized by users. Why is this the case? It has to do with the impact of user metrics on search ranking.

Moz considers this to be one of the top ten categories of the Google algorithm.

This introduces a bit of circularity into the issue. In order to get high rankings, you must have a lot of searches and visitors. But in order to get a lot of searches and visitors, you must have high rankings. Which comes first? How do you jump into the cycle?

The answer lies in promotion. Don’t simply publish content and expect it to magically become an overnight sensation. It’s up to you to promote it.

Here is what you can do:

Email newsletters

Sharing it with influencers and asking them to share it on their social networks

Posting it on Facebook

Posting it on Twitter

Posting it on Google+

Posting it on LinkedIn

Posting images on Pinterest

Posting it on industry forums

Promoting it using PPC

Syndicating it

Don’t do anything dumb like buying links on Fiverr. Instead, go through the typical social and sharing channels.

Notice again, the algorithmic factors analyzed by Moz. Directly underneath “user usage” is the category, “Page-Level Social Metrics.”

Page-level social metrics are things like Twitter and Facebook shares. The more social signals that circulate around your page, the better it’s going to rank. You can impact this significant algorithmic feature by promoting your content as hard as possible.

Conclusion

Ranking on Google isn’t complicated. The fact is, not a lot of people are willing to put in the hard work required to make a ton of high-quality content. It is demanding, but successful. Start with right foundation, and start pushing out the best content you possibly can.

Have you helped a new website rank quickly? If so, how did you do it?

Image Credits

6 Online Tools To Create Business Cards

1. Business Card Land

Business Card Lard is a simple and easy to use website that allows users to create free online business cards and download a PDF of the design, in high quality, to be printed later on – or just use for online purposes.

The designs found on the website are simple and plain, not too fancy. These cards are good for anyone who has a small – very small business.

Using the service is easy. Just pick the business card design you want from the design page, choose the size, enter the information you want to display on the card, choose the color and background and finally, make the PDF of your card.

Business Card Land

2. Business Card Star

Business Card Star is a website similar to Business Card Land (above). However, the designs found on the website are a little more creative and more than just your average simple, plain ones.

Once done move onto the next step to make the “back” of the card after which you can save the design and create a PDF for it.

Business Card Star

3. BizCard Creator

BizCard Creator is one of the simplest ways to create a business card online. Not only is it quick, but it is also free and has many card designs to choose from.

Once the card has been made, you can get it printed or saved on to your computer for later use if you want.

BizCard Creator

4. Degraeve

If you want to create a much more professional looking card, and not one of your simple, plain cards that lack any aesthetic design, you have to try Degraeve.

Degraeve is a website that allows people to create business cards for free and in seconds. Not only that, but the designs are simple and look very professional.

Just enter in the details of your card, choose the size and design it a little more to end up with a PDF that you can use to print your cards later on. It depends on where you get them printed from of course.

Degraeve

5. FreePDF Cards

This is another business card creating website, which resembles and works on the basis like Degraeve (mentioned above). If you want a professional, simple looking card, do try it.

Upload your business card information, the logo of your company (if you have one – make one if you don’t) and then move to design your card and finally download the PDF format file of your design which ensures that your card design is held in its finest quality and perfect size.

FreePDF Cards

6. Zazzle

Zazzle is a website that not only allows users to create their very own custom designed business cards, but also gives them the feature to get the cards printed and shipped to their doorsteps – all from Zazzle.

Another great feature on Zazzle is the fact that you can use your very own complete design to make the card – not bound by any default template, design or anything. The orders are shipped in 24 hours with a full color printing.

Zazzle

Conclusion

There you have it folks, these are just some of the websites that allow business cards to be created. These websites are best suited for small – medium businesses. In addition, if you have a creative designing agency or so, it would be much wiser to hire a professional artist/company to do the business cards, for as I said, “they represent your brand and make a brand identity”.

Image credit: Big Stock Photo

Hammad

Hammad is a Business student and computer geek who cover latest technology news and reviews at AppsDaily. Apart from that, I like to review web services and softwares which can be helpful for the readers.

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Twitter Launches An Interactive Guide To Help Small Businesses Reach Their Goals

This week, Twitter launched an interactive guide designed to help small businesses make better use of its social network. The guide is tailored towards beginners and experienced users alike, covering everything from how to create an account to how to drive sales and measure results.

The guide is built to let users choose their own path based on their level of experience. Upon opening the guide, you’re greeted with this screen:

Here’s how each of the above sections break down:

I don’t get Twitter

In this section you’re given the following options:

Learn the basics: Here you will learn what a Tweet, Hashtag, @Mention, Retweet, and Follower is. Very basic stuff.

Help me find my customers on Twitter: Learn how to use Twitter search to find new customers, and how to connect with existing customers by importing email contacts.

Review my profile: All the basics of filling out a Twitter profile.

Download the getting started checklist: A free checklist that walks beginners through all the steps needed to get started with Twitter.

I get Twitter but need to create a strategy

In this section you’re given the following options:

Build a content calendar for my Tweets: A template you can follow for structuring your tweets throughout the week.

Get more engagement with my Tweets: Some basic tips for how to get your followers to interact with your tweets.

Help me write my Tweets: A few templates to fill out that are designed to create engaging Tweets.

Download the #MktgKickstarter Toolkit: All of the above sections in one nice little package.

I know Twitter basics but want to take my marketing to the next level

In this section you’re given the following options:

Tweets for direct response versus engagement: How to compose Tweets to get users to take a specific action, such as visit a sales page.

Driving sales on Twitter: How to compose Tweets that incentivize shoppers.

How to measure results: The key metrics you need to look at to measure results of your Twitter campaigns.

Twitter can be daunting to business owners using it for the first time, and a even a challenge for those with experience. With this guide, Twitter clearly wants to put small businesses owners on the right path towards successfully using the network to engage customers and increase sales.

No matter what your level of experience with Twitter is, I recommend at least giving this guide a quick look to see if there’s something you can learn from it.

Tested: Amd Launches New Flagship Phenom Ii Cpu

As was increasingly expected, AMD has officially updated its Phenom II processor line with two new, slightly faster CPUs. The unlocked 3.2 GHz Phenom II X4 955 Black Edition (about $245) supports overclocking and is the company’s fastest yet, while the Phenom II X4 945 (about $225) is clock-locked at 3 GHz. AMD says the former flagship 3 GHz AM2+ Phenom II X4 940 BE (about $195) will “remain available as an overclockable Black Edition for a period of time.”

The new chips again feature a total cache (L2+L3) of 8MB, and though geared for use with Socket AM3/DDR3-memory motherboards, are also backwards-compatible with AM2+/DDR2-memory systems; so the good news is that you needn’t upgrade your entire PC to use them.

(More: AMD’s list of compatible motherboards).

Dragon Breathes Hotter

Though AMD has trailed Intel in CPU performance at the absolute top end of town, it’s continued to deliver an affordable and largely competitive computing platform that includes CPU, motherboard, and GPU. The current incarnation of this unified offering is dubbed Dragon, and the new CPUs top off a full refresh since its introduction at CES in January. New ATI Radeon HD 4890 graphics boards hit earlier this month, Socket AM3 motherboards are rolling out, and AMD’s long-awaited OverDrive 3.0 overclocking software is expected to make its appearance at today’s launch, albeit in beta form.

OverDrive 3.0: An Overclocker’s Dream

My tests of the pre-release OverDrive 3.0 software revealed a veritable tweaker’s paradise. You can tweak processor, HyperTransport, and memory speed and voltages with unmatched granularity, or simply move a slider in novice mode. Phenom II chips may not be able to catch top-flight Core i7s in performance, but AMD knows that when it comes to enthusiasts sometimes it’s not how fast you go, but how much fun you have getting there.

AMD touts the overclocking abilities of the Black Edition Phenom IIs and indeed, the CPU can be cranked well beyond its stock clock speed. In my personal hands-on I managed 3.6GHz using only the rather tame stock cooling solution provided by AMD. The company claims speeds up to 3.8GHz are safe, though it points out that the chip’s warranty doesn’t cover damage caused by overclocking. On the extreme side of things, hobbyists with early access to the X4 955 chip have apparently clocked it up to 6.5GHz. Intel’s Core i7 965 Extreme Edition is also highly overclockable, but both it and the socket 1366 motherboards it runs on are far more expensive than AM3 products.

Stacking it Together

The AMD rig managed a WorldBench 6 score of 121, while Maingear’s overclocked gamer box scored 130. Not bleeding edge, but marks that compare favorably with desktops that we’ve tested featuring what Intel offers in the X4 955 BE’s $200-$300 price range.

Acer’s $2199 Aspire Predator and the $1599 Micro Express MicroFlex 450B both use the 2.8GHz Core 2 Quad Q9550 that cost $270 on Newegg at the time of writing. The Acer achieved 122 in WorldBench 6, the Micro Express scored 119.

As for the 3.33GHz Core 2 Duo E8600? ($270 on Newegg) The 3.2GHz Phenom II X4 955 Black Edition costs around $245 and it can be overclocked.

Meanwhile, thanks to the Radeon HD 4890 graphics, gaming frame rates on our two test machines were more than respectable. The AMD reference platform achieved 96 frames per second at 1920 by 1200 for Enemy Territory Quake Wars (high detail, with anti-aliasing), and 97 fps for Unreal Tournament 3 at 1920 by 1200 and high detail. The CrossFire-rigged Maingear F131 went roughly 10fps better in each test.

It looks like the Dragon refresh should compete well against the similarly priced Intel setups, especially when overclocked. That said, it’s not in the same league as top Core i7 960 setups, but it’s also far cheaper. In a mid-level power system Dragon provides a lot of bang for your buck — especially if you like to twiddle clock and voltage settings.

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