Trending March 2024 # Google Pixel 8 Will Get A New Hdr Photo Mode # Suggested April 2024 # Top 9 Popular

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Read Also: Here are all the Pixel phones that Google will launch in 2023, 2024 and 2025

In the mobile phone camera field, Google is no doubt the pioneer brand in many aspects. In fact, the Google Pixel mobile phones will be the first to enable HDR recordings. To this day, the Pixel cameras and the supporting software are the showpieces of Google mobile phones. The group continues to work on new camera features, with HDR also playing a major role. Developer Kuba Wojciechowski has now discovered a still-experimental functionality called “Staggered HDR” in Android’s camera software (via The Verge).

Staggered HDR to launch on Google Pixel 8

Wojciechowski also explains what it actually is: “Staggered HDR allows you to capture different exposures at the same time using the same pixels. This way you can achieve the same effect as regular HDR but without the longer recording time. It also reduces the risk of the photos being blurry due to the shifting of the images caused by movement.”

“Husky” & “Shiba” are Google Pixel 8 and Pixel 8 Pro

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The range of new Pixel devices currently being developed by Google is constantly growing. After hearing about one or more foldable mobile phones and a cheaper Pixel 7, there are now two more new models. “Husky” and “Shiba” could already represent the next model generation of the Pixel series.

We have the first details about the devices, which come from publicly available code sources. Accordingly, the two new mobile phones run with Android 14 “Upside Down Cake” and are based on a new SoC. Just as before, the new chip is developed by Google and its partner Samsung .

New Google chip codenamed “Zuma” & plenty of RAM

The chip is codenamed “Zuma” by Google and has the same modem as the Google Tensor G2 (G201), i.e. a 5G G5300 modem developed by Samsung. Specific details about the SoC are not yet available, but it is known that Samsung recently worked on another new ARM SoC from its production, the Exynos 2300. It is conceivable that “Zuma” is a customized variant based on it with the Google-typical optimizations for machine learning and AI.

According to the source, the additional features of both “Shiba” and “Husky” include a total of 12GB of RAM, which means that the two new Google devices can be located quite securely in the high-end sector. This is also supported by the screen resolution.

While the Google “Shiba” has a very stretched Full HD resolution of 2268 x 1080 pixels, the Google “Husky” has a resolution of 2822 x 1344 pixels. Thus, the latter should have a “better” display and is therefore a bit above the first model. All in all, both devices appear to have equipment that is at the upper end of the scale.

Whether it is actually the Google Pixel 8 and the Pixel 8 Pro is of course pure speculation. The form factors suggest that we are dealing with mobile phones in the classic bar-type design and not with foldable or tablets. It would still be very early to talk about the next generation of Google’s top mobile phones if they are not to be launched until summer or autumn 2023. It is also conceivable that these are just test platforms from Google’s hardware team.

Google to launch multiple devices next year

Certainly, Google will release the Google Pixel 8 and Pixel 8 Pro next year according to its recently leaked launch schedule. However, these will not be the only devices that Google will release next year. The company will also release a new mobile phone called Google Pixel 7a with the codename Lynx. In addition, there will be a foldable Pixel phone with the codename Felix as well as a Google Pixel Tablet with the codename Tangor / Pro. We can see that from next year, Google will unveil much more mobile devices than it normally does in a year.

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Google Pixel 6 Pro Vs Pixel 7 Pro: What’S New And Should You Upgrade?

Ryan Haines / Android Authority

The brand-new Google Pixel 7 Pro has a lot going for it. It’s powered by the latest Tensor G2 chipset, sports an improved camera system, and features a more modern design.

However, how much better is it than its predecessor, and should you buy it if you already own the Pixel 6 Pro? These are just a few of the questions we’ll answer in this Google Pixel 6 Pro vs Pixel 7 Pro comparison, as we look closer at the design, specs, features, and pricing of both handsets.

The Pixel 7 Pro and the Pixel 6 Pro have very similar displays. They both sport a 6.7-inch OLED panel with QHD+ resolution and a 120Hz refresh rate. They are also both protected from scratches by Corning’s Gorilla Glass Victus and come with a punch hole that houses the selfie camera. However, Google claims that the Pixel 7 Pro’s display is 25% brighter than the one of its predecessor. A brighter display is always better, especially when viewing it under direct sunlight.

When it comes to design, the differences are more noticeable. Both feature a protruding camera bar on the back that stands out from the crowd, sporting a different accent color than the rest of the phone — depending on the model. However, the camera bar on the new Pixel 7 Pro is toned-down compared to the one on the Pixel 6 Pro and is made of aluminum instead of glass. It looks more modern while still providing the phone with a unique look.

In terms of materials, both phones sport a glass back and an aluminum frame that gives them a premium look and feel. There are slight differences between the two when it comes to colors, though. The Pixel 7 Pro comes in Obsidian (black), Snow (white), and Hazel (greenish-grey). The first two colors sport a silver camera bar, while the Hazel colorway comes with a gold camera bar.

On the other hand, the Pixel 6 Pro comes in Stormy Black, Cloudy White, and Sorta Sunny, with all three color options sporting a black camera bar.

Design is subjective, so there’s no winner in this category. However, I prefer the look of the new Pixel 7 Pro since it’s a bit toned down compared to its predecessor and gives off a more professional vibe.

Google Pixel 6 Pro vs Pixel 7 Pro: Price and availability

Edgar Cervantes / Android Authority

Pixel 7 Pro: From $899 / £849 / €899

Pixel 6 Pro: From $899 / £849 / €899

The Pixel 7 Pro starts at $899. It costs the same as the Pixel 6 Pro did at launch. But since the Pixel 6 Pro has been on the market since late 2023, you can get it for far less on sale. That said, we’ve also started to see good deals on the Pixel 7 Pro already.

The pricing of the 256GB and 512GB variants also stays the same. The former comes in at $999, while the latter will set you back $1,099.

The Pixel 7 Pro is available from Google, Amazon, Best Buy, and all the major carriers. The story is similar with the Pixel 6 Pro, although it will slowly become harder and harder to get once retailers and carriers start running out of stock.


How To Take A Screenshot On A Google Pixel 7

The old saying that “an image can say a thousand words” holds very true in the current age of smartphones. Sometimes taking a screenshot of what you’re seeing on your device can more efficiently communicate an idea or situation. If you can’t figure out how to take a screenshot on a Google Pixel 7 or Pixel 7 Pro, we’re here to help. There are actually multiple methods. Let’s get to them.

Editor’s note: We used a Google Pixel 7 to assemble instructions in this post. Things might be different depending on your specific hardware and software version. 

How to take a screenshot on Pixel 7 using the hardware keys

This is considered a universal way to take a screenshot on Android devices. It will work with most phones running Google’s mobile operating system, including the Pixel 7 series.

How to take a Pixel 7 screenshot using the hardware buttons:

Navigate to the page you want to take a screenshot of.

Press the Power and Volume Down buttons simultaneously.

That’s it!

Capturing Pixel 7 screenshots from the Recent Apps

Don’t feel like fumbling around with buttons? Here’s a way to use software to create a screenshot.

How to use the Recent Apps to take a screenshot:

Navigate to the page you want to take a screenshot of.

Pull up the Recent Apps view by dragging your finger from the bottom of the screen up.

Tap on the Screenshot option.

You can also move to other apps within the Recent Apps view to take a screenshot of other apps you’ve been using.

Google Assistant can help

Maybe using your hands is not even an option. You can also use voice commands!

How to take a screenshot using Google Assistant:

Navigate to the page you want to take a screenshot of.

Pull up Google Assistant by saying, “OK, Google,” or “Hey, Google.” You can also press and hold onto the Power button for a few seconds.

Say, “Take a screenshot.”

If your device isn’t responding to the hotword, it’s likely because the feature is disabled. Here’s how to take care of that.

How to enable the “Hey, Google” voice command:

Launch the Settings app.

Go into Google.

Select Settings for Google apps.

Tap on Search, Assistant & Voice.

Hit Google Assistant.

Pick Hey Google & Voice Match.

Toggle Hey Google on.

Likewise, if the phone is launching the power options when you press and hold onto the Power button, you probably changed it prior. Here’s how to get it to pull up Google Assistant, if you’re interested.

How to change what pressing and holding the Power button does on a Pixel 7:

Launch the Settings app.

Go into System.

Select Gestures.

Scroll all the way to the bottom and tap on Press & hold power button.

Select Digital assistant.

How to take a scrolling screenshot on the Google Pixel 7

If you need to capture more than what your screen is currently displaying, you can also choose to take a scrolling screenshot.

How to capture a scrolling screenshot on a Pixel 7:

Navigate to the page you want to take a screenshot of.

Press the Power and Volume Down buttons simultaneously.

Select Capture more.

You can drag the edges to take a screenshot of the desired area.

Hit Save when done.

Where are screenshots saved on the Google Pixel 7?

How to edit a screenshot on a Google Pixel 7

If you want to make changes, cover information, or improve the look of your screenshot, you can technically edit it the same way any other image would. It’s saved as a photo, after all. Google Photos has its own editing tools, though. Here’s how to access them.

How to edit your screenshots using Google Photos:

Open Google Photos.

Find the screenshot you want to edit.

Tap on the Edit button.

You can now crop, erase, blur, make exposure edits, control the color, add filters, and more.

There is no limit to how many screenshots you can take, other than your phone’s storage space.

Yes. Just take a screenshot and select Capture more when the pop-up shows up.

Screenshots are images, and can be treated as such. You can edit them using any photo editing software, or simply accessing the editing tools within Google Photos.

Google Lens makes it possible to translate text on any image, including screenshots. Just go to Google Photos, select the screenshot you want to translate, tap on Lens, and pick the Translate tab.

Google Pixel Series Camera Shootout (Update: Pixel 5 Vs Pixel 1 Video!)

We’ll start our investigation with the three basics. Color, exposure, and white balance.

Google has a reputation for accuracy in this category, and we observe that all three phones are indeed similarly exceptional. All three balance exposure very well, with no obvious clipping or blocky shadows. As expected, the results here are very good across all three phones.

Very close inspection reveals slightly more saturation in the Pixel 5 in the first shot, while the Pixel 4 is a little more yellow and less orange. Meanwhile, the Pixel 3 pumps up the colors a fraction more in the second example. Comparatively, the Pixel 5 is much more reserved. In this second shot, the Pixel 4 is virtually indistinguishable from the 5, bar the slightly warmer grass tone. There are small, subtle changes on a shot-by-shot basis, but nothing major.

Our second batch shows similar results. However, the tricky HDR nature of the first image produces some more noticeable differences to the white balance and exposure. This is a slightly zoomed-in shot, and it appears that the telephoto camera on the Pixel 4 ends up with the best exposure and colors although the white balance is greener than the other two.

Colors and white balance change subtly from scene to scene, but they’re all very similar. At least outdoors.

Colors and exposure are a carbon copy between all three in the second image. The only subtle differences can be found in the white balance. The Pixel 4 is warmer this time around, and there’s a slight highlight clip on the distant wall. Meanwhile, the Pixel 5 is slightly cooler in the greens, but the brown/grey stone has a red tint. This warmer tint is noticeable in many of the Pixel 5’s shots later on too.

This last set of examples looks at white balance with indoor lighting. There are far more obvious discrepancies here. Especially as the lighting in all three shows is supposed to be identical. The Pixel 3 is clearly too yellow in the first sample, but virtually a match for the Pixel 5 in the second. The Pixel 4 is cooler in the first but warmer in the second, while the Pixel 5 overcorrects the warm lighting just a tad. The level of variety here is rather odd, but it’s the Pixel 5 that produces the most consistent and best-looking results.

High dynamic range (HDR) processing is the linchpin of Google’s photography smarts. It is therefore worth taking a closer look to see how things have changed over the years. The Pixel 3 is the only one of these three to offer configurable HDR, with its HDR+ and HDR+ Enhanced toggles. I left it set to the latter. The Pixel 4 and Pixel 5 are locked to auto-HDR, although the Pixel 5 has a new HDR Bracketing technique as of its October update and 8.0.018 camera app, which we have installed.

The first batch highlights the key difference very well. Note how the Pixel 3 actually extracts more color from the sky than the other two. The phone takes a little longer to process, but seem to work harder to avoid highlight clipping. As a result, the older Pixel 3 ends up with a higher dynamic range in both of these shots. The Pixel 5’s HDR Bracketing technique clips less than the 4 in these two shots, but it’s a more subtle difference. The color processing is otherwise virtually identical between the three. Talk about a surprise result.

With color and exposure very similar across the three phones, perhaps there are bigger differences and improvements made in the detail department. To find out, we’re going to look at some 100% crops, rather than full-frame images.

Again, the differences, if any, are very small. The Pixel 3’s HDR+ feature produces more vivid colors and a brighter exposure in the first shot. However, all three phones have very similar levels of noise, which is particularly noticeable on the shadowed flower stems. The second shot is again very similar between all three phones, with the same level of detail observable on the brickwork. However, the Pixel 4 and Pixel 5 appear slightly clearer when looking at the concrete road and hedge. That’s a slight win for the two newer models.

Taking the lights down very low doesn’t yield a huge difference either. Again, white balance is the most noticeable discrepancy, but they’re very close. The Pixel 4 is a tad too warm here, but all three shots are very similar in their overall presentation. Cropping in reveals more noise on the older Pixel 3, but the Pixel 4 and Pixel 5 are harder to separate.

I really thought we’d see a bigger difference between the three phones in low light.

Another of Google’s software tricks is bokeh blur for portrait shots. The key things to look at here are differences in the quality of the blur and edge detection of complex edges.

Moving onto portraits, there are much more noticeable differences. Especially in terms of skin tone and textures. Details are pretty much the same across all three, although the Pixel 5’s skin texture is blockier and rougher than the others. The Pixel 3 provides a more conservative natural skin tone. The Pixel 4 is the most saturated, while the newer Pixel 5 opts for a warmer, red-ish skin tone.

When it comes to bokeh, all three have some problems with edge detection around loose hairs. Although the Pixel 3 struggles the most, with notable issues blurring the foreground and pushing hairs into the background. That said, the results aren’t too bad and you have to crop in to really notice the artifacts. The Pixel 4 and 5 are a little better, but neither captures the rough edges of the hairline accurately. Changes that Google has made to its portrait mode over the years affect face textures and colors more than the quality or accuracy of the bokeh blur.

Zoom vs wide-angles

There aren’t any major differences between three generations of Google’s main sensor, but there are bigger implications for scenarios where you’d want to use the Pixel 4’s telephoto or the Pixel 5’s ultra-wide cameras. Let’s start with image quality when zooming in.

Read more: Google Pixel 5 zoom test: Is Super Res Zoom enough?

How To Help Your New Website Get Indexed On Google

Imagine this. You’re an entrepreneur with a hot new product. You’re about to launch your website, sell your product, and change the world.

All you need to do is get your website up and running. Oh, and you need to get it to rank, too.

So, how are you going to do it?

Is it possible to create a new website and start ranking on the first page of Google in just a few weeks?

The old-school SEO companies used to claim they could get a “first position” ranking for your company. Today, the SEO game is much different. You can’t guarantee or get first-page ranking with the same bag of black hat tricks. Today, there’s a new content-driven, user-focused approach to SEO.

The process is different, but it is still possible to get your website ranked quickly. I’ll explain how.

Know What You’re Targeting

First, you need to define what it is you’re trying to rank for. There is no such thing as simply ranking. You have to rank for a given keyword.

As you prepare your site for first-page success, decide what keywords you’re trying to rank for. I recommend selecting a few long tail organic keywords. Long tail keywords consist of more than four keywords. They provide the best level of focus and concentration for your site’s SEO.

Marketing Hub wrote a succinct post that defines long tail keywords and factors that proves its power.

According to Moz’s research, long tail queries account for more than 80% of all organic traffic on the Internet.

Here’s why this is important. If you want to rank for a head term, you have virtually no chance of ranking, let alone in the first few weeks of your site’s existence. For example, let’s pretend you want to rank for the term “mobile phone”.

Based on a keyword grading analysis from Moz, this is a hotly contested term.

The sites on the first page of Google have extraordinarily high Domain Authority — as high as 100 (Wikipedia) and 95 (Samsung). You don’t stand a chance.

If so, then it’s in your best interest to choose a longtail term.

If you want to rank on Google, first define what keywords you’re targeting, and then you can move on to the tactical methods described in this article.

Make Sure You Have a Search Optimized Foundation

The foundation of great SEO begins with a good CMS (content management system), and a good website.

I recommend you build your site using WordPress. WordPress is the world’s most popular CMS for good reason. It’s intuitive, powerful, customizable, and provides a great platform for SEO.

WordPress by itself, however, doesn’t mean that your site will be optimized. You must select a WordPress theme. A theme is the way that your website looks, and how it works.

Tips for selecting a theme:

Use a theme that has good support. You can probably find a bunch of free themes, but they may not have the level of support you need.

Select a theme that is lightweight and fast. Site speed is a critical SEO factor, so you want to choose a theme that does not have bloated code. I’ve found the Genesis Framework by StudioPress to have some of the best and strongest coding.

Choose a mobile optimized theme. A mobile and responsive site is now a requirement for search optimization. According to Google’s mobile algorithm, a site that is not mobile friendly will not be as likely to appear in mobile search results.

Once you’ve got the right theme, I recommend you conduct the next step — installing an SEO plugin. An SEO plugin like Yoast doesn’t do SEO for you. It simply makes it easier for you to do SEO.

Yoast is my choice for SEO plugin, because it provides full functionality for most of the critical SEO elements (apart from SSL and caching, which are handled by other plugins).

I consider these three features — the right CMS (WordPress), the right theme (your choice), and the right plugin (Yoast) to be foundational to a search optimized site. You don’t have to take my recommendations regarding CMS or plugins. If you follow the steps below, you’ll still be able to rank on the first page of Google.

Don’t Allow Your Site to be Indexed Until it’s Ready

Your new website is like a Christmas present. You want it to be wrapped up and put under the tree until it’s time to open it up.

Like a good Christmas present, you don’t want anyone to see it until it’s time to be opened.

To do this for your website, you can create a chúng tôi that tells the search engines not to crawl your site. You may also add a noindex and nofollow tag to the site’s header. In WordPress, you can do this by adjusting the site’s privacy settings. Your website hosting provider may even allow a cPanel password protection if you want to add another layer of access security to your site.

The moment you want your site to be live, you should remove these tags (and the password), and let the indexation begin.

Create a Ton of Content

This is where the true SEO power is — creating content. Content is what makes the search world go around.

The most powerful way to propel your site to the top of the SERPs is by developing a lot of content before you let your site get crawled and indexed.

I recommend creating long form content. The exact definition of “long” is debated. Most people agree that long form content is an article or page consisting of 2,000 words or more. What’s indisputable, however, is the impact that long form has in the search results.

SerpIQ discovered long content is correlated with higher search results. In other words, the more content on a page, the higher that site ranked in the search engines.

When Moz measured word count and search ranking, they found a similar trend. Longer content received better indexation, higher ranking, and more backlinks — all ingredients to a successful website.

My research and testing corroborated these findings. Long content like the kind I publish on my blog gets stellar rankings, compared with equivalent and high-quality content of a shorter length.

To help your website get ranked quickly, here is what you should do:

Create at least 25 longform pages.

Make each page focused, high-quality, and relevant for your target audience.

Use keywords or semantic variants in the page titles.

Make these pages 2,000 words or longer.

Once your site goes live, it will make a major indexation splash, and start to soar in the SERPs. Even though many SEOs know that longform content works, it’s hard to actually do the hard work of creating it.

If you do the work of creating the content, then the search engines will find you and rank you accordingly.

Keep Creating Content

Don’t simply create the content and stop. Keep at it.

The search engines reward websites that have a regular output of high quality content. Based on Moz research, the freshness of your content influences its ranking.

One of the things working in favor of a new website is the fact that it is new. Due to Google’s algorithm, newer websites — or recently updated websites, to be more precise — are likely to edge out more authoritative sites that publish content less frequently.

As an example of this, check out the following SERP (with scores from Moz). The top ranked page for “credit card score” is a page on chúng tôi Notice that this page outranks both chúng tôi and chúng tôi Why is this the case?

One reason is chúng tôi has been updated in the last two weeks. The other two sites have not been updated recently. Even though they have hundreds of thousands more backlinks, double the page authority, and more rank, CreditKarma steals the show. Even though it’s the new kid on the block, it gets higher ranking due to regular updating.

The takeaway is straightforward. Even though you may gain great ranking, you cannot rest on your success. You must continue to create great content if you expect to maintain your position.

Promote Your Content

Finally, you need to get people to read your content.

Many times, a site won’t get recognized by the search engines until it gets recognized by users. Why is this the case? It has to do with the impact of user metrics on search ranking.

Moz considers this to be one of the top ten categories of the Google algorithm.

This introduces a bit of circularity into the issue. In order to get high rankings, you must have a lot of searches and visitors. But in order to get a lot of searches and visitors, you must have high rankings. Which comes first? How do you jump into the cycle?

The answer lies in promotion. Don’t simply publish content and expect it to magically become an overnight sensation. It’s up to you to promote it.

Here is what you can do:

Email newsletters

Sharing it with influencers and asking them to share it on their social networks

Posting it on Facebook

Posting it on Twitter

Posting it on Google+

Posting it on LinkedIn

Posting images on Pinterest

Posting it on industry forums

Promoting it using PPC

Syndicating it

Don’t do anything dumb like buying links on Fiverr. Instead, go through the typical social and sharing channels.

Notice again, the algorithmic factors analyzed by Moz. Directly underneath “user usage” is the category, “Page-Level Social Metrics.”

Page-level social metrics are things like Twitter and Facebook shares. The more social signals that circulate around your page, the better it’s going to rank. You can impact this significant algorithmic feature by promoting your content as hard as possible.


Ranking on Google isn’t complicated. The fact is, not a lot of people are willing to put in the hard work required to make a ton of high-quality content. It is demanding, but successful. Start with right foundation, and start pushing out the best content you possibly can.

Have you helped a new website rank quickly? If so, how did you do it?

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Will ‘Libido In A Pill’ Help Women Get It On?

Since Viagra came on the scene in the late ’90s, men with sexual disfunction have been able to pop a pill and get busy to their hearts’ content. For women, it’s harder: There’s not yet a cure for a lack of female arousal, though as many as 30 percent of women between 20 and 60 years old may suffer from some degree of hypoactive sexual-desire disorder (H.S.D.D.), a lack of lust so dire it creates emotional distress, according to a New York Times Magazine story.

In an adaptation from his forthcoming book, What Do Women Want? Adventures in the Science of Female Desire, Daniel Bergner explores a new drug called Lybrido, a potential pharmaceutical answer to H.S.D.D. in women being heralded as the “female Viagra”–a drug that could save the sex lives of women whose desire has disappeared.

The scientific process of female desire isn’t entirely understood, and we certainly haven’t figured out how to bend it to our will. Women aren’t as in tune to rises in genital blood flow, according to some research, and a possible reason why Viagra-like drugs haven’t yet succeeded in increasing their desire.

Viagra’s approach to impotence is a physical one: increase blood flow and let the magic happen. Lybrido and its sister medication, Lybridos, wouldn’t be that, although the former does contain a Viagra-like component. “A female-desire drug would be something else,” Bergner writes. “It would adjust the primal and executive regions of the brain. It would reach into the psyche.”

The drug’s inventor, Dutch psychopharmacologist Adriaan Tuiten, says he was inspired by his own heartbreak:

Tuiten was in his mid-20s when his girlfriend, a woman he’d been in love with since he was 13, abruptly decided to leave him. “I was — flabbergasted. You can say that?” he asked me, making sure, in his choppy English, that he was using the right word. “I was shocked. I was suffering.” He was an older university student at the time; before that, he’d been a furniture maker. The breakup inspired a lifelong quest to comprehend female emotion through biochemistry and led to his career as a psychopharmacologist.

Tuiten’s drugs come at arousal in two ways–a testosterone coating helps the body produce dopamine, creating a rush of lust. A delayed-release tablet left when the coating wears off works desire from another angle: Lybrido increases genital blood flow, much like Viagra, while Lybridos works by suppressing serotonin, a calming molecule that fosters self-control, and in the short term, pushing the body’s balance of serotonin/dopamine in favor of the latter.

Lybrido has gone through a few smaller-stage trials, and early results for both drugs are looking positive. Tuiten hopes to get F.D.A. approval for larger trials, and pending success, the drug could hit the market by 2024.

Though Lybrido isn’t the first drug to be developed with the hopes of helping women boost their sex drive, previous attempts have been largely unsuccessful. FDA trials of LibiGel, a testosterone gel that could be applied to the skin, failed to create any more sexual interest in women than a placebo. Another drug, Bremelanotide, had some success in putting passion back in the sex lives of women who were plagued by sexual disinterest, but also came with nasty side effects like vomiting and sudden blood pressure increases.

The existence of so many women who struggle to retain their sex drive in long-term relationships challenges widely held beliefs about female sexuality: namely, that women are hard-wired for commitment. The women Bergner interviews are, for the most part, in love with their partners and attracted, but for whatever reason, feel “sexually deadened.” One wonders “Am I going to get my freak back?” Despite the evolutionary psychology theory that women have evolved to look for steady, monogamous partners to care for them and their offspring, studies on women’s desire for casual sex have shown that women respond better to novel sexual stimuli–like pornography viewed for the first time, rather than repeatedly, or a photo of a handsome stranger.

Development of female arousal drugs also seems to be hampered by the fear that a pharmacological way to induce desire might create a society of raging nymphomaniacs, according to Bergner. Even as they work to ramp up female desire, researchers worry that they might create a brave new world of sexually aggressive women, he writes: “Companies worried about the prospect that their study results would be too strong, that the F.D.A. would reject an application out of concern that a chemical would lead to female excesses, crazed binges of infidelity, societal splintering.”

In other words, a pill that works too well to create female arousal might create mass hysteria and THE END OF THE WORLD. Or perhaps it would just add an extra complication to the already complicated world of relationships.

As Bergner puts it:

What might it mean for conventional structures if women could control, with a prescription, the most primal urge? So many things, personal and cultural, might need to be recalibrated and renegotiated, explicitly or without acknowledgment. The cumulative effect of all those negotiations could be hugely transformative, in ways either thrilling or threatening, depending on your point of view.

Head over to The New York Times for the full story, and some great photo illustrations.

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