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A report from Bloomberg indicates Google is in the early stages of transforming YouTube into a shopping site.
This would enable consumers to directly purchase items they see in product review videos, unboxing videos, tutorials, and so on.
YouTube is already a shopping destination of sorts, as 55% of consumers use videos to make purchase decisions.
However, when consumers decide to purchase a product after watching a video, they have to go to another site to place the order.
Google wants to make it so users can directly buy the products they see in videos without leaving YouTube.
Bloomberg reports Google is already making moves to turn this plan into a reality by gathering information about products featured in videos.
To collect this information, YouTube creators are being asked to tag and track products shown in their clips.
A YouTube spokesperson confirms to Bloomberg that product tagging features are being tested with a limited number of channels.
According to the spokesperson, creators will have control over which products are tagged in their videos.
It’s noted that the YouTube spokesperson referred to this project as an “experiment.”
Google is also in the process of testing an integration with Shopify to sell products through YouTube.
Bloomberg credits “people familiar with the situation” with providing the information.
It’s not clear how Google will make money from this endeavour. Presumably Google will make a percentage off of each transaction.
There’s no mention in the report of whether there’s a financial incentive for creators to tag the products in their videos.
On one hand, this can open up another revenue stream for YouTubers if they make a commission when viewers buy tagged products.
On the other hand, it could compromise the authenticity of creators’ content if they’re suddenly making money from products they feature.
Hopefully YouTube finds a solution that benefits creators while also not swaying the direction of their content.YouTube + Shopping = An Ideal Match?
This is not the first time Google has tried to integrate shopping features into YouTube.
Last year, YouTube partnered with Merchbar to sell official YouTuber merchandise underneath videos.
This offered a way for YouTube creators to promote their merchandise, but transactions still had to be completed on Merchbar’s site.
Also last year, Google rolled out Shopping Actions in YouTube. This feature assists viewers with buying products shown in videos, but it’s still necessary to visit another site to complete the transaction.
To date, Google has not offered a way for consumers to buy products directly on YouTube. Although there are many signs indicating that’s the direction the company is headed in.
“When you think about things like unboxing and product reviews, those are a natural home for transactions as well.”
We’ll see how natural a fit this ends up being. Perhaps this feature could make an appearance in time for holiday shopping?
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If you have enabled the Restricted Mode on YouTube, but it is not turning off, here are some suggestions to eliminate the issue. Although it is a browser-based solution, it might cause problems at times.
YouTube Restricted Mode lets you block potentially mature content on YouTube. It is handy when you are handing over your computer to your kids, and you want to hide 18+ contents from the website. Although it gets turned on and off flawlessly, it might cause issues at times. At such a moment, follow these tips and tricks.YouTube Restricted Mode won’t turn off
To fix YouTube Restricted Mode is not turning off issue, follow these steps-
Disable Google Family Link
Check YouTube content restrictions
Disable VPN app
Disable firewall software
Change Primary and Alternate DNS
Clear browser cache
Log out of Google account
Let’s delve into these steps in detail.1] Disable Google Family Link
As the name says, Google Family Link helps parents regulate the content on their kids’ devices. If you have turned on such functionality on a linked device, you may not be able to turn off this content blocker functionality on YouTube. Therefore, go through your Google Family Link app to remove the device from the circle and try to disable the Restricted Mode on YouTube.2] Check YouTube content restrictions
If you cannot change a setting on YouTube that restricts the content from being displayed, it is essential to check the content restrictions. It works on your network, and YouTube shows all the restrictions on the official website. It shows the DNS and HTTP header restrictions. Therefore, visit this page to find if your network serves any restrictions or not.
If it is showing any restriction, follow these next three workarounds.3] Disable VPN app
If you are using a Virtual Private Network or VPN app on your computer, disable it temporarily. At times, VPN apps prevent users from disabling certain features due to inter-regulations. That is why it is suggested to turn off the VPN app installed on your computer and check if you can disable the Restricted Mode or not.4] Disable the firewall software
The in-built Windows Firewall doesn’t make any such change as described earlier. However, if you are using a networked computer and have a third-party firewall installed, you might get the issue. Therefore, try to disable the third-party firewall software if you have any and then try to deactivate YouTube’s Restricted Mode.5] Change Primary and Alternate DNS
Preferred DNS server: 184.108.40.206
Alternate DNS server: 220.127.116.11] Clear browser cache
As it is a browser-based issue, you should consider clearing the browser cache irrespective of the browser you are using. Therefore, follow the following guides according to the browser-7] Log out of Google account
At times, an internal bug or glitch can prevent you from disabling this functionality on YouTube. Therefore, sign out of your Google account and try to turn off the restriction on YouTube.
If these solutions do not work, you can check out these temporary fixes:
Try Incognito mode: If you have a problem in the normal browsing window, try out the Incognito or Private mode on your browser.
Try another browser: If nothing’s working for your browser, open another browser and browser restriction-free YouTube.
Hope these solutions work.
Change can be both intimidating and beneficial, but by applying change management, you can reap the benefits of such shifts. Being able to manage change successfully can encourage employees’ self-discovery and personal development. Companies can help facilitate this skill through change management. When implemented correctly, employees become open to change, and companies can use it to encourage business leaders and their employees to collaborate on company goals. Here’s how to utilize change management to fuel such personal development. [Read how employee monitoring software can benefit your remote and in-office teams.]What is change management?
Change management includes the systematic methods and manners in which a company creates and establishes change both internally and externally, including its processes, technology and goals. This is completed by preparing and supporting employees and monitoring various activities to ensure successful implementation. Significant organizational change can be a bit challenging, and it often requires cooperation on several levels and involves many people within the business.
Changes in corporations sometimes fail because organizational leaders don’t address the healthy, real and predictable reactions of employees, who experience a sudden disruption of their routines. By incorporating a supportive environment in which employees can embrace and adopt changes little by little through change management, businesses are more likely to thrive.
To implement change management, the business must define the change, implement the change in stages, collect/analyze data and modify the plan as needed, and return to the implementation step. If any employee resists the change, there are ways to navigate the situation. The reason for change can be established by explaining why a new way is necessary. Then the company can shape the vision, mobilize commitment and finish the job. [Read how to set employee performance goals.]How can change management fuel personal development?
For any change to be successful, an organization must manage any alterations made. Traditional approaches often ignore the stress and anxiety change can cause. Organizational leaders must pinpoint what their employees might need as these changes are made; this will help them grow and reach their goals. Always prioritize people above processes.
Regardless of role, change impacts everyone in an organization. For some, the idea of change can be intimidating. For others, however, change could positively affect them by motivating them toward personal development. Change is personal, and it is important for organizations to develop a nurturing environment in which employees are encouraged to embrace change.
To help create leaders, employers should adopt change management strategies that help employees to conquer their fear of new things and see change as an opportunity for professional and personal development. For people to overcome their fears, they need clarity on their goals and what changes they will need to make to achieve them. Change management plans should target helping people see the benefits of the change and not focus on the negative aspects. Self-development is largely about understanding strengths and weaknesses, as well as emotions. The process of change through self-development includes trial and error, as mistakes and failures are part of the journey toward self-improvement.
To motivate someone toward change, you need to know all about them: the way they think, what motivates them and what they want. Once you can understand a person’s perspective, it’ll be easier to offer them more personalized solutions. It can be difficult to start, but when leaders facilitate an atmosphere in which employees can share their feelings, it helps drive the organization to the desired change.
Make sure organizational leaders are assisting affected employees at every step of the change process.What are the dos and don’ts of change management and personal development? Do make personal changes.
The best way to handle change at work is to change yourself. Change does not mean that you wear different clothes or reconfigure your workplace. You change yourself by putting the focus on the present. This type of change focuses on personal development that helps you redefine yourself and the way you connect to work. The goal for you during change is to let go of your reactions and instead put your energy toward the things you can control. The focus is on developing yourself while working through the challenge of doing something new.Don’t compromise your own values and beliefs.
The goal of behaviors in personal development is not to give up your identity or beliefs during the change, but to find beneficial ways to integrate yourself into the new environment. The more you practice this behavior shift, the better chance you have of finding peace within the new work environment. It is valid not to like the way something has changed. Your personal development comes from moving from disappointment or frustration to behaviors that support you within the new reality.
Choose a few words to describe who you want to be as a person, such as helpful, efficient or friendly. These words help you focus on yourself in the change. Use them as motivational words to maintain your behavior during change. When you are challenged by changes, keep these chosen behaviors aligned with your thoughts, words and actions. A disconnection between thoughts, words and actions can affect your authenticity.
It is important not to compromise your identity for organizational change. Instead, work on finding beneficial ways to involve yourself in the change.Do challenge yourself.
One important element you control includes your behavior. Behavior encompasses the management of thoughts, words and actions. The way you think about work can take energy, especially in a place of change. Instead of thinking in terms of wrong or bad, try to become objective in the way you handle change at work. Challenge yourself to think, talk and act in a way that supports who you want to be as a person.
Even with challenges in change, you can keep a personal focus that allows you to maintain a constant level of professionalism. For example, if the company moves from customer service practices that accept ratings of 8 out of 10 instead of 9 out of 10 on customer satisfaction surveys because the change doesn’t impact the bottom line, you can find ways to maintain the level of your customer service within the context of the company. A friendly tone and helpful attitude can go a long way toward customer satisfaction despite the new policy. Managing behavior in this way becomes a useful skill to achieve, especially during times of change.Don’t focus on the negatives.
Don’t focus on what is wrong with the change; focus on how you can present yourself in this new environment. Rethink the idea that the change will not be the best way to do the work. You can address your discomfort by looking for new ways to think, speak and act about the change.Do identify new skills you’d like to develop.
Developing new skills can also give you an edge in the changing landscape of business. Take some time to evaluate the skills you currently have and find ways to integrate them into the new way of doing business. You can also determine if there are other skills that you should obtain to build on your current collection. Use this time of change to grow your skill set. Personal development helps you use change as an opportunity to enhance your business portfolio and keep the focus on how you connect to the organization.Don’t stop looking for ways to learn.
You can also take time to learn new information and trends. Vanessa King, a psychology expert at Action for Happiness, identified learning as a core need for psychological well-being. Education can help you build confidence, become more cohesive in the way you approach situations and connect with others. King suggests that human beings have an inherent desire to seek mastery. Learning can also fuel creativity, allowing you to find connections between seemingly unrelated situations or relationships. Education can lead to personal development. The more you study a given topic, the better able you are to expand the way you do business. For example, if you are concerned about corporate culture in an organization, reading about culture can help you find new ways to support corporate culture. Learning more information makes you better prepared to deal with events.Do be a calming force.
When you remain steady with your behavior and show individuals around you that you are calm, even in the face of change, you demonstrate the strength of commitment to personal development in the face of challenges. Advancing your knowledge helps you explore new ways of working and find connections that could help make you and other people in the workplace successful. The constant in any change can be you.
Emotions may run high among affected employees. As a leader, it is important to keep emotions in check and ensure that any problems or issues can be resolved in a professional manner.Don’t be resistant to change.
There is a pattern for what we perceive as normal and comfortable. When that pattern disappears, your brain feels lost and responds by trying to recover that feeling of safety. The rules and relationships that defined your work and the company for many years may have been replaced with a different set of rules and relationships. Some people may respond by vehemently resisting change. Others may silently curse the change and try to create a negative atmosphere. Getting another job is yet another alternative. When you focus on professional development during times of change, you build resilience within yourself so that you are prepared for any changes that come your way.
Additional reporting by Lynette Reed.
In ‘Humanities Approaches to Graphical Display’, Drucker famously says that ‘data’ are not things given, but things captured and transformed. Visualization is a creative act. We are far too invested in ‘seeing’. But researchers have recently found out that humans are better equipped to make sense of data patterns audibly than graphically in two dimensions. Moving huge datasets from computers and sonifying them would be far more understandable. Because when you hear music, nuances like certain bad notes stand out, which help in spotting anomalies. Oxford dictionary defines sonification as – ‘The use of non-speech sound to convey quantifiable information or represent data, typically as the output from an electronic device; the conversion of data into sound for this purpose.’ For a technique to be called sonification, it has to meet certain conditions like reproducibility and intelligibility. Reproducibility is when different researchers get same results using the same datasets and the same methods of transformation. Intelligibility is when the original data’s objective elements are systematically reflected in the resulting sound. Rather than a visual presentation, sonification will help achieve a more intuitive understanding of the scientific data. Technical data like stock price fluctuations, seismographic data and the likes can be listened to.Testing the Theory
Enhancing overall comprehension using sonification is what is being tested by a team involved in a project. The team built a 129-loudspeaker array which has been installed in Virginia Tech’s space lab in a giant immersive cube. Containing one of the biggest multichannel audio systems in the world, this cube processes sound in a special 360-degree three-dimensional format. The test subjects being used in this lab are earth’s upper atmosphere datasets with each portion of data being converted to a unique sound. Variations in the audio pieces are introduced by adjusting pitch, volume and amplitude accordingly. The Cube’s 129 speakers represent each section of the globe’s atmosphere. The arrangement is such that, similar to a hemisphere, audio is projected in a half dome like pattern. The team wanders the cube while simultaneously operating on an interface which lets them review the audio files by rewinding, slowing down and so on. This interface, in turn, captures the study user data which is later analyzed. According to an article, Virginia Tech’s team mentions, “Users experience spatial sound, which means they can hear everything around them. Sounds are actually placed in specific spots in the room.” In an article on the university’s website, Ivica Ico Bukvic – professor of music composition and multimedia in the Virginia Tech’s College of Liberal Arts and Human Sciences, states that it perfectly makes sense to go beyond the general 2-D graphical information models and invent methods for other creative visualization forms.Other Works in This Field
An astrophysicist at the South African Astronomical Observatory in Cape Town, Wanda Diaz Merced lost her vision due to which she had to discontinue her work. She collaborated with programmers to find a way to listen to data, which led her to make a discovery about high energy stellar explosions. She found the presence of electromagnetic waves produced during energy exchange between particles. No one until then had discovered this fact just by looking at graphs. ‘Microbial Bebop’, an invention of Peter Larsen – a biologist, converts different locations’’ data of microbial diversity to dramatically changing music. It blooms to represent a microbial abundance of any particular species.
In ‘Humanities Approaches to Graphical Display’, Drucker famously says that ‘data’ are not things given, but things captured and transformed. Visualization is a creative act. We are far too invested in ‘seeing’. But researchers have recently found out that humans are better equipped to make sense of data patterns audibly than graphically in two dimensions. Moving huge datasets from computers and sonifying them would be far more understandable. Because when you hear music, nuances like certain bad notes stand out, which help in spotting anomalies. Oxford dictionary defines sonification as – ‘The use of non-speech sound to convey quantifiable information or represent data, typically as the output from an electronic device; the conversion of data into sound for this purpose.’ For a technique to be called sonification, it has to meet certain conditions like reproducibility and intelligibility. Reproducibility is when different researchers get same results using the same datasets and the same methods of transformation. Intelligibility is when the original data’s objective elements are systematically reflected in the resulting sound. Rather than a visual presentation, sonification will help achieve a more intuitive understanding of the scientific data. Technical data like stock price fluctuations, seismographic data and the likes can be listened to.Enhancing overall comprehension using sonification is what is being tested by a team involved in a project. The team built a 129-loudspeaker array which has been installed in Virginia Tech’s space lab in a giant immersive cube. Containing one of the biggest multichannel audio systems in the world, this cube processes sound in a special 360-degree three-dimensional format. The test subjects being used in this lab are earth’s upper atmosphere datasets with each portion of data being converted to a unique sound. Variations in the audio pieces are introduced by adjusting pitch, volume and amplitude accordingly. The Cube’s 129 speakers represent each section of the globe’s atmosphere. The arrangement is such that, similar to a hemisphere, audio is projected in a half dome like pattern. The team wanders the cube while simultaneously operating on an interface which lets them review the audio files by rewinding, slowing down and so on. This interface, in turn, captures the study user data which is later analyzed. According to an article, Virginia Tech’s team mentions, “Users experience spatial sound, which means they can hear everything around them. Sounds are actually placed in specific spots in the room.” In an article on the university’s website, Ivica Ico Bukvic – professor of music composition and multimedia in the Virginia Tech’s College of Liberal Arts and Human Sciences, states that it perfectly makes sense to go beyond the general 2-D graphical information models and invent methods for other creative visualization chúng tôi astrophysicist at the South African Astronomical Observatory in Cape Town, Wanda Diaz Merced lost her vision due to which she had to discontinue her work. She collaborated with programmers to find a way to listen to data, which led her to make a discovery about high energy stellar explosions. She found the presence of electromagnetic waves produced during energy exchange between particles. No one until then had discovered this fact just by looking at graphs. ‘Microbial Bebop’, an invention of Peter Larsen – a biologist, converts different locations’’ data of microbial diversity to dramatically changing music. It blooms to represent a microbial abundance of any particular species. Humans respond to music and young children should be encouraged to think of science not only just something that is seen but also something that can be heard. Because much like our sight, hearing is also primed to pick up minute changes.
The Internet of Things, or IoT, promises to dramatically reshape the retail shopping experience in the coming years. Connected devices will leverage customer data seamlessly to help retailers deliver higher-level interactions, improve service and enhance sales.
The business community recognizes the opportunity here. According to Business Insider, a BI Intelligence report predicts there will be 34 billion connected devices worldwide by 2023, generating a $6 trillion industry. Businesses will drive adoption as they turn to IoT to lower operating costs, increase productivity and develop new product offerings.
As with any new technology, the rise of IoT in retail comes with a caveat. Retailers need to be aware of security concerns, and must take steps to ensure that any IoT implementation safeguards enterprise security and customer privacy.
IoT Security Issues
Media reports in recent years have highlighted a number of potential security hazards in the evolving IoT landscape. In a report on software vulnerabilities in IoT, Forbes described how hackers use baby monitors, security cameras and other connected devices to harass people in their homes. Similarly, WIRED showed how cybersecurity researchers remotely controlled a Jeep, using the cellular network to hijack the vehicle’s entertainment system.
Just as with more conventional computing arrangements, IoT networks can also be subject to malware attacks, and security analysts have suggested infected IoT devices could be used to launch denial-of-service attacks. Additionally, IoT may be susceptible to data breaches, with bad actors leveraging these devices as a means to spy on communications within the network. A lack of standardization may present a particular challenge, just as user behaviors may open a gateway for compromise: Failure to reset security defaults or to change passwords, for example, may create a possible avenue of exploitation.Discover the next generation of retail.
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Protecting Customer Data
Some risks inherent in IoT can be offset by thoughtful administration. It’s important to make basic security procedures, such as upgrading firmware and changing privacy settings and detail passwords, a part of your routine. Training matters too: Staff need to understand the risks inherent in IoT and should take pains to ensure no one steals their credentials.
Developers also have a role to play, through incorporation of best practices like Public Key Infrastructure (PKI) solutions to allow for secure communications, along with encryption to reduce the likelihood of hacking.
Other ways to ensure a secure shopping experience in the IoT ecosystem include:
Implementing strong authentication to confirm the users’ identities.
Segmenting IoT devices on separate networks to keep them removed from the internet and from other devices.
Keeping current on vendor security updates and applying patches for identified vulnerabilities.
One example of a secure IoT ecosystem can be found in ARTIK, Samsung’s IoT platform that includes hardware modules, a cloud offering and a partner ecosystem. End-to-end security covers code execution and data management on the hardware, a secure channel to the cloud, and secure authentication and authorization.
In the rush to adopt IoT in retail, it’s important that enthusiasm for an improved shopping experience not be allowed to overshadow concerns about security. Retailers, understandably eager to put the power of IoT into action, may be tempted to treat security as a secondary concern.
IoT devices are just as vulnerable as any other components on the network and need to be implemented with equal care. As is so often true in matters of IT security, forethought is key. When implementing an IoT solution, it’s much easier and cost-effective to address security and privacy issues up front than bolting on security after the fact.
That small initial effort can yield big rewards when sharing and managing customer data through networked devices. IoT will dramatically enhance the retail experience in the coming years, and those who approach it with an eye to security will come out the winners.
Discover our smart, interactive, personalized retail solutions, from digital signage to mobile POS.
Google’s John Mueller answered a question about a site that lost it’s rich results display and wanted to know why Google took them away and if the rich results would ever return.
The question was asked at the 52:26 minute mark of the Google After-hours hangout.
But because it was a two-part question, the answer wasn’t given to this second part until after John finished answering the first part. So the answer comes three minutes later at the 55:19 minute mark.Rich Results Removed After Site Redesign
There are many anecdotal reports of site redesigns that go bad, work out great or turn out neutral with no change in rankings.
This is a question about a site redesign that coincided with a loss of rich results.
They tested their schema markup to see if there was a technical problem but the markup passed all the tests.
It’s hard to fix something when you don’t know what is wrong, so the person asking the question just wants an idea of what direction they should go with this.Google’s John Mueller Discussing Rich Results
This is the question, part two of a two-part question:
“Another customer they just redesigned their website. It’s still the same CMS and content.
And after that, all of our FAQ schemas stopped being displayed in Google Search results.
And this is three months old now and we still are not there., even everything being passing on the rich results test and inspection tool.
Why did that happen and when should I expect to see FAQ being displayed again or if it will ever be?”
Related: Why Google May Remove a Site’s FAQ Rich ResultsLoss of Rich Results Might be Coincidental
John Mueller answered the question, at one point suggesting that it’s possible that changes on the site might not have caused the loss of rich results.
But he also mentions re-evaluating the site for quality.
John Mueller answered:
“I think there are two things that might have happened… It’s hard to say offhand.
One is that we might have re-evaluated the quality of your website overall at about the same time that you made those changes.
It’s probably more of a coincidence if that were the case.
But it could be that we kind of like are not that convinced about this website anymore.
And if we’re not convinced about the website, then usually we don’t show any rich results. And that would include the FAQs.”
Related: 12 Reasons Why Your Rich Snippets Aren’t ShowingSite Quality Can Affect Rich Results Eligibility
That is a useful insight, that something about a redesign could trigger a re-evaluation of site quality.
That’s something that is not widely known and can be useful for diagnosing why a rich result stopped showing.
Related: Google Offers a Definition of Quality ContentJohn Mueller Hack for Rich Results Quality Check
John next suggested a way to check if the rich results are missing because of a technical issue or because Google is “not convinced” about the site.
“So one way to kind of double-check that is if you do a site query for these individual pages, do the rich results show up there or not?
If they do show up there then that means technically we can recognize them but we don’t want to show them.
So that’s kind of a hint that maybe from a quality point of view you need to improve things.
If they don’t show up with a site query then that means more that there’s still something technical which is broken with regards to that.”
Related: Google’s John Mueller on Troubleshooting Rich ResultsThere is No Fixed Delay After a Redesign
After a site is redesigned, if everything otherwise stays the same then Google generally will crawl it like usual and there shouldn’t be a disruption if any, as the old site is gradually replaced in Google’s index by the new site.
Mueller finished his answer:
“So it’s not that there is a fixed delay, after restructuring of a website, for us to start showing them again.
It’s more like… maybe there was coincidentally weird timing or maybe there’s a technical issue.”
Regarding the site query test he suggested, Mueller cautioned that it’s not absolutely reliable.
“Yeah, it’s not 100% perfect. But it works for a lot of these cases when it comes to rich results.”
Related: How to Avoid SEO Disaster During a Website RedesignThe Site Query Hack
A site query is a search that looks like this:
It’s not every day that Mueller offers a convenient way to check what’s wrong with a site. Although he did say that it’s not 100% though.
The important takeaway is that site quality can be the reason why rich results don’t show on Google. What might be interesting is to check if the rich results show on Bing, because Bing also has rich results.
Related: An SEO Guide to Advanced Google Search OperatorsCitation Poor Site Quality Can Cause Rich Results Removal
Watch John Mueller provide reasons for losing rich results at the 55:19 minute mark (part of two-part question from 52:26 minute mark)
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