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What can I say? It’s been damned slow as far as search-related patent awards over the last while – which is actually quite odd.

I was joking with fellow patent hound, Bill Slawski, recently that Google figures we’re on to them… and stopped filing stuff.

Just kidding!

But here’s a few from the past few weeks.

Latest Google Patents of Interest

Filed: December 20, 2023

Awarded: February 18, 2023


“Systems and methods of providing content for display on a computing device via a computer network using a location feature index are provided. A data processing system can receive a request for content from the computing device, and can determine a geographic location of the computing device associated with the request for content. The data processing system can identify a keyword indicating a non-geographic semantic feature of the determined geographic location. The identification can be based on the determined geographic location and from a location feature index that maps geographic areas to keywords that indicate non-geographic semantic features of the geographic areas. The data processing system can select, based on the keyword, a candidate content item for display on the computing device.”


“The data processing system can determine a geographic location of the computing device associated with a request for content. The data processing system can to identify a keyword indicating a non-geographic semantic feature of the determined geographic location. The data processing system can make the identification based on the determined geographic location and using a location feature index that maps geographic areas to keywords that indicate non-geographic semantic features of the geographic areas.”

“For example, the data processing system can determine that a geographic location has high end retail clothing stores. From a semantic analysis of this information, the data processing systems can identify keywords “diamonds” “luxury car” or “tropical beach vacation” and associate or map these keywords to the geographic area. The data processing system can receive a request for content to display on a computing device in the geographic area, e.g., the computing device is in the vicinity of the high end retail clothing stores. Responsive to the request, the data processing system can use the “tropical beach vacation” keyword to select a content item for a luxury tropical resort as a candidate for display on the computing device responsive to the request. In this example, the geographic area having high end clothing stores can be unrelated to any tropical location, although a user of a computing device (e.g., a smartphone) walking down a street having high end clothing stores may also be interested in high end luxury vacations. Thus, the data processing system can identify a group of keywords for one or more geographic areas based on semantic features or characteristics of those areas, and content providers can select content for a type of geographic area (e.g., high end retail areas) in general rather than focusing on a single area such as one set of latitude and longitude coordinates near a particular clothing store.”

Filed: December 16, 2024

Awarded: February 4, 2023


“An assistant executing at, at least one processor, is described that determines content for a conversation with a user of a computing device and selects, based on the content and information associated with the user, a modality to signal initiating the conversation with the user. The assistant is further described that causes, in the modality, a signaling of the conversation with the user.”


“… a user interface from which a user can chat, speak, or otherwise communicate with a virtual, computational assistant (e.g., also referred to as “an intelligent personal assistant” or simply as an “assistant”) to cause the assistant to output useful information, respond to a user’s needs, or otherwise perform certain operations to help the user complete a variety of real-world or virtual tasks.”

“The assistant may proactively guide the user to interesting information, even in instances where there was no explicit user request for the information. For instance, in response to the assistant determining that a flight reservation for the user indicates that the flight is delayed, the assistant may notify the user without the user requesting that the assistant provide information about the flight status.”

“The assistant may generate a single notification representing multiple notifications and multiple types of user experiences, based on an importance of the notifications. For instance, the assistant may collapse multiple notifications into a single notification (e.g., Jon, you have four alerts. Your package is on time, your flight is still on time, and your credit card was paid.”) for trivial notifications.”

Filed: March 20, 2023

Awarded: February 18, 2023


“Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for contextually disambiguating queries are disclosed. In an aspect, a method includes receiving an image being presented on a display of a computing device and a transcription of an utterance spoken by a user of the computing device, identifying a particular sub-image that is included in the image, and based on performing image recognition on the particular sub-image, determining one or more first labels that indicate a context of the particular sub-image. The method also includes, based on performing text recognition on a portion of the image other than the particular sub-image, determining one or more second labels that indicate the context of the particular sub-image, based on the transcription, the first labels, and the second labels, generating a search query, and providing, for output, the search query.”


“(…) a graphical interface being presented on a display of a computing device and a transcription of an utterance spoken by a user of the computing device; identifying two or more images that are included in the graphical interface; for each of the two or more images, determining a number of entities that are included in the image; based on the number of entities that are included in each of the two or more images and for each of the two or more images, determining an image confidence score that reflects a likelihood that the image is of primary interest to the user;”

“For example, a user may ask a question about a photograph that the user is viewing on the computing device, such as “What is this?” The computing device may detect the user’s utterance and capture a respective image of the computing device that the user is viewing.”

Filed: July 26, 2023

Awarded: February 18, 2023

NOTE: This seems to be targeted at Google Plus, as such may have no bearing in current approaches with Google.


“Systems and methods for determining a user engagement level for a content item are provided. In some aspects, indicia of one or more user interactions with a content item are received. Each user interaction in the one or more user interactions has an associated time and an interaction type. A user engagement level for the content item is determined based on the one or more user interactions, the associated times, and the interaction types. The user engagement level for the content item is stored in association with the content item.”


“The subject technology generally relates to social networking services and, in particular, relates to determining a quality score for a content item in a social networking service.”

“A recentness score of the content item is determined based on the time stamp. An affinity score representing an affinity of the first user to the second user in the web-based application is also determined. A popularity score of the content item is determined based on user interactions with the content item. A quality score of the content item is generated based on the recentness score of the content item and a combination of the affinity score and the popularity score of the content item.”

And there we have it for another week.

Drop back next week for more (unless Google decides to rain on our parade again).

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Honor 10 Update: B182 Available With February 2023 Security Patch

Latest news

March 06, 2023: A new EMUI update version is available for Honor 10 users in China for models COL-AL10 and COL-TL10, bringing along a new Android security patch fro February 2023 as well as the usual bug fixes and performance enhancements.

The airborne update might take some time to reach not just all units in China, but also those using the global variant of the Honor 10.

In the new update, you also find AI-based features like AI Smart Scheduling for a superior gaming experience as well as plenty of other bug fixes and performance optimizations.

The update is airborne, which means it will take several days before every Honor 10 unit gets the download notification. This calls for patience, but if that’s not your cup of tea, you may want to try nagging the system update section in the settings menu and you might just get lucky.

Original post below:

Huawei Honor 10 was unveiled at an event in May 2023, marking its global availability and thus a spot on our software update pages. The phone is essentially an affordable Huawei P20 and through software updates, Honor aims to make it even better.

On this page, you will find all that you need to know about the Honor 10 software updates and news regarding the same.


Date Software version Changelog

06 Mar 2023 February 2023 security update

15 Jan 2023

11 Jan 2023 Installs stable EMUI (C675E3R1P9) based on Android 9 Pie in India

18 Dec 2023 December 2023 security patch (China)

11 Dec 2023 November 2023 security patch

05 Dec 2023 November 2023 security patch, gestures for navigation, and more ( (C675))

28 Nov 2023 Bug fixes and improvements

10 Nov 2023 Installs EMUI 9.0 based on Android 9.0 Pie for internal testing

25 Oct 2023 October 2023 security patch, navigation gestures, and more

13 Sep 2023 September 2023 security patch, fixes an issue where a Wi-Fi scanning prompt repeatedly popped up in certain scenarios and an issue with call recording

04 June 2023 May 2023 patch, Party Mode, Improved AI Camera functionality, and more

Stable update available globally, including India

Honor India recently opened the Pie beta program for the Honor 10 to all users, weeks after the update arrived in other regions. The stable version first arrived in China in early November and over a month later, beginning December 18, the update made its way to the global market.

In India, the stable update started rolling out on January 11, 2023.

Check out: Some of the coolest Android Pie features you should know about

GPU Turbo

Honor has started rolling out an EMUI 9 update that adds GPU Turbo 2.0 to the Honor 10 in China. The update also adds HiVision, a version of Google Lens that also goes the extra mile of telling the calorie content in your food, as well as the Digital Balance app, which is a version of Digital Wellbeing that launched with the Google Pixel 3 and has since been rolled out to the Nokia 7 Plus.

According to the company, the new version of GPU Turbo 2.0 comes with optimizations for 8 new games, including King of Glory, and further improves system response by more than 25%.

Google Seo 101: Here’s How To Update Your Search Results Snippets

Google‘s latest ‘Search for Beginners’ video is a crash course on how to create effective snippets for search results.

Given that the information is geared toward beginners, what’s covered in the video may already be known to experienced SEOs.

If you’re new to SEO, or want to refresh your knowledge of search snippets, here is a quick recap of the video.

Importance of Search Snippets

A Google search snippet is more than just a meta description. A “snippet” refers to both the title and description, as well as other important information about the web page.

Beyond a title and description, a snippet could include:

Date the page was published

Author of the page

Price of a product

Whether a product is in-stock or not

And so on

Page titles should describe what the page has to offer, while a good description is a one or two sentence summary of the content on the page.

Google’s Recommendations: Writing Titles & Descriptions

When writing page titles, avoid vague terms like “home” for home page. Also avoid long titles as they may be truncated in search results

Use descriptive terms in titles, but don’t be repetitive or use excessive synonyms. Doing so could look spammy to Google and searchers.

Using unique titles for each pages is important. Many content management systems allow you to manually enter your own page title.

See: SEO Best Practices: How to Create Awesome Meta Descriptions

How Google Generates Search Snippets

The snippets you see in search results are auto-generated by Google. Snippets aim to emphasize the content on a page that best relates to a user’s specific search.

The same page might show different snippets depending on the searcher’s query. Google tries to pick a relevant and helpful title and description.

That means, even if you manually write out all your titles and descriptions, Google may still choose an alternative depending on the query the user entered.

There are two ways of influencing hot Google generates a snippet: rich results and meta description tags.

This video focuses on only on meta descriptions, as a separate video was already made about rich snippets.

Google’s Recommendations: Meta Descriptions

Google says a good meta description is a short, relevant summary of what a particular page is about.

Google suggests thinking of a meta description as a “pitch” to convince a potential customer to visit your website. As such, they should be distinctive and relevant to each page.

There’s technically no limit to how long a meta description can be, but they will be truncated in search results as needed.

For more guidance on search snippets, see Google’s full video below:

18 Best Chatgpt Alternatives In 2023 (Free And Paid)

1. Microsoft Bing

One of the top ChatGPT alternatives on the model right now is Microsoft Bing AI. The revamped search engine is powered by an upgraded model of ChatGPT, which the company initially called the new “Prometheus model” but was later confirmed to be GPT-4.

Pros Cons Different conversational modes Responses could be faster Provides accurate informationCredits sources

2. Perplexity AI

Perplexity AI is a ChatGPT alternative that has also been trained on OpenAI’s API and, as such, performs well with good responses. The website itself has been packaged in a minimalist manner and is simple to use. The tool offers ChatGPT-like functionality, including the ability to hold conversations and provide simple to nuanced responses. However, unlike ChatGPT, Perplexity even cites the sources it is using to answer your queries.

Whenever asked something, the AI cites the source at the end of every sentence, like Wikipedia, and actually derives from it too. In the time I used the AI, I looked through the sources to spot copy-pasting but could find none. So it’s good to see Perplexity is doing its due diligence.

I had a variety of conversations with this chatbot, and it was able to hold its own without sounding confused. Perplexity even comes with a GPT-4 powered co-pilot mode that can respond with clarifying questions and help narrow the search. There is a neat dark mode on the website, so there’s that.

Fortunately, Perplexity AI is completely free to use and doesn’t even require an account. So you can chat with this ChatGPT-like tool and actually check out some of its citations. Go on and give it a try.

Pros Cons Holds good conversations without being confusedMight accidentally copy from sourcesCites sources with answersNo additional featuresMinimalist website layoutCan’t remember past responses

3. Google Bard AI

Ever since ChatGPT went viral, a lot of users had their eye on Google. While the company was silent for a long time since it was concerned about the potential misuse of its chatbot AI, Google recently opened the gates. For those unaware, Google Bard is an experimental conversational AI service. Bard is powered by Google’s latest PaLM 2 LLM, Google’s own next-generation language and conversational model.

While it was only limited to a few people, you can now use Google Bard right now without delay. The company is even bringing generative AI to search, which will be a game changer. You will soon see quick answers to questions at the top of search results. Google Bard piqued our curiosity, so we crafted a ChatGPT vs Bard battle and things got interesting. We even compared Google Bard vs MS Bing Chat and Bard performs differently than you would expect. Check the comparisons out and tell us if you plan to use this ChatGPT alternative.

Pros Cons Fast response time Previously plagiarised content from websitesDoesn’t provide sources

Try Google Bard

4. Jasper Chat

During my time with Jasper Chat, it proved to be a good chat companion as I asked the chatbot various riddles, made it write video scripts, tell me jokes, and even tongue twisters. I also tried out an ad copy or two, and it did that well too. Jasper has contextual memory, so it does remember your past prompts. However, Jasper has explicitly stated that it is not a research engine and all outputs should be fact-checked.

Jasper Chat itself is free, but you require Jasper’s Boss or Business plan to access all the features. The Boss Plan starts at $59 per month. It’s not exactly cheap, but it also gives you access to all of Jasper’s services. Get the 5-day trial to see if it fits you.

Pros Cons Can hold intelligent conversations Locked behind an expensive paywallA boon for marketers and working professionals Slightly old dataset

Try Jasper Chat

5. Chatsonic

Chatsonic is one of the newest and quite expansive ChatGPT alternatives that has been making the rounds lately. It has been built on top of ChatGPT and hence, inherits its vast potential. However, this AI chatbot comes backed by more features and broader knowledge as it can access the Internet, which is something the former still can’t do.

Unlike ChatGPT, you can even talk to the AI using your microphone (much like Google Assistant and Siri), and it can respond back in voice if you choose so. And once you are done with the conversation, you can also choose to share the replies through links or Word/ PDF docs. My general experience with ChatSonic was positive, and I felt it could present information better than ChatGPT because of its access to the Internet and the latest information.

Besides text, Chatsonic also has a built-in image generator that makes decent images out of the prompts you give. While the bot is not free, it gives you 25 free generations every day, post which you can use your Writesonic word balance to generate more images. If you want more, check out the long-form plan that starts as low as $12.67 per month. Moreover, you can make use of this impressive ChatGPT alternative using its browser extension and an Android app.

Pros Cons Internet access brings broader knowledge Only 25 free generations Different personas bring variety to conversationsCompanion browser extension and Android appCan read the response back

Try ChatSonic

6. HuggingChat

One of the best open-source ChatGPT alternatives, HuggingChat is an AI chatbot that has been created by HuggingFace, one of the premier websites hosting many AI services. This chatbot is based on the Meta AI (LLaMA) language model, which hosts about 65 billion parameters. What may seem moderate doesn’t stop HuggingChat from being any less efficient.

Pros Cons Fast and snappy replies Fewer parameters than ChatGPT Can perform a variety of functions

Try HuggingChat

7. Pi, your personal AI

Among all the other ChatGPT alternatives, Pi is possibly the only one that will provide you with a different experience altogether. Based on being a supportive and smart AI, Pi is a chatbot that follows a unique design. Instead of full-blown chats, conversations on Pi happen dialogue by dialogue. What makes it more interesting is that Pi is also one of the only assistants that talk back. The website has four different voices to choose from, and each one is eerily realistic and oddly comforting.

Pi starts the conversation itself and tries to glean in every message you send. Speaking something about how a therapist would, the ChatGPT alternative is quite inquisitive and tries to comfort the user. While it can get tedious if you keep talking, Pi is one of the best ChatGPT alternatives out there. However, you need an account and a working phone number to sign up which can be a downside for some. Nonetheless, check it out.

Pros Cons Quite effective at mental health conversations Needs a phone number to sign upRealistic and comforting voice

Try Pi, your personal AI

8. GitHub Copilot X

Github Copilot is on OpenAI’s latest GPT-4 model and has been trained on millions of lines of code. Copilot is compatible with all popular coding editors platforms, including VS Code, Visual Studio, Neovim, and JetBrains. This intuitive ChatGPT alternative can also generate syntax in various languages, including Javascript, PHP, BASH, and more.

GitHub has also introduced chat and voice for Copilot, which will give users a ChatGPT-like experience, and even GitHub Copilot Voice, where developers can verbally give natural language prompts. You can simply ask Copilot X for code improvements, and it will suggest them in real-time. Copilot X will also be able to pull in requests for AI-powered tags.

Besides writing code, Copilot X can give users an in-depth analysis and explanations of code blocks through the power of GPT-4. It supports pull requests, answers questions on docs, and provides a personalized developer experience. Copilot is priced at 10$ per month for individuals and $19 per user per month for businesses.

Pros Cons Helps generate code Cannot write perfect code Provides in-depth analysis and explanation of codeTad expensive ChatGPT-like experience with coding

Try Github Copilot X

9. Amazon Codewhisperer

Like Copilot X, Amazon Codewhisperer works across a variety of languages, including Javascript, Python, C#, Java, and more. While less than GitHub, the variety of programming languages should be enough for developers. Amazon hasn’t stated which AI model the service is based on.

Furthermore, Codewhisperer, while an Amazon-based service, can still be used for independent purposes. So if you don’t want to use Amazon Web Services, you can stick to your own options. According to Amazon’s FAQ, Codewhisperer is currently free to use since it is in a preview period. Check out this ChatGPT coding alternative and tell us how you liked it.

Try Amazon Codewhisperer

10. DialoGPT

While Microsoft’s DialoGPT has been superseded by GODEL AI, it remains a free and fun-to-use lighthearted AI. Dialo has been trained on 147 million multi-turn dialogues from Reddit and hence, has a modest dataset. It also comes with support for multi-turn responses, meaning it will remember your previous replies. Since setting up Dialo yourself might be complicated, you can use HuggingFace’s inference API and try it out. The AI has listed a few prompts you can try out, or you can make one of yourself and have Dialo answer your queries.

I did not find DialoGPT’s contextual awareness quite better either, as it kept forgetting what we were talking about. However, that could also be because it’s running on an API and not fully trained. It also lacks any added features such as model selection, mic input, or image generators.

DialoGPT is free to set up, but it’s not exactly the turn-of-the-age AI you might be hoping for. However, it will do the job if you just want a simple chatbot to talk with.

Pros Cons Casual and lighthearted chatbot Not very smart with responses Simple and easy to use Didn’t remember previous answers.

Try DialoGPT

11. OpenAI Playground

Since OpenAI Playground is simply a demo version of the ChatGPT service, its outputs are on par with ChatGPT and give a good feel of the actual service. You can try out some cool ChatGPT prompts mentioned in this article. The bot takes input and provides an accurate enough response, depending on the language model. This chatbot demo also supports speech-to-text inputs, and you can even upload an audio recording.

Unlike some AI bots, Playground doesn’t slow down and responds on the fly. It’s also free to use, provided you sign up for an account. If you can’t access ChatGPT, give OpenAI Playground a try. However, do be aware that you might lose access, just like ChatGPT, if the server is in high demand.

Pros Cons Spoiled for choice with language learning models Not for everyday users ChatGPT level accuracy and response speed

Try OpenAI Playground

12. Character AI

While Chatsonic has personas, the concept of this ChatGPT alternative entirely revolves around them. Character AI is based on neural language models and has been trained from the ground up with conversations in mind. However, what sets Character apart is that users can choose from various personalities instead of interacting with a single AI chatbot.

Creating a character is quite fun as you can go along, designing it according to yourself. I could add not only the name of the characters but decide on their greeting, voice, description, and even their avatar. The AI has a built-in image generator for avatar creation. Once done, you can start chatting right away and even share it with others.

However, I did notice that Character AI is a bit slower compared to ChatGPT and other similar services. It’s not terribly sluggish, but I did see the AI catching up to finish its sentences. But, as time passes, I do think it will improve with more user data. Character AI is free to use, but you do need to make an account since the chat gets locked after a few messages.

Pros Cons Vast character selection Slower than usual responses Interesting conversations with different characters Creating your own character is fun

Try Character AI

13. Replika

While not the newest player on the market, Replika is one of the AI chatbots that started it all. However, while Replika is an AI chatbot, it focuses more on companionship and relationships. Replika has been used by millions of people around the globe, not just as a way to chat but to develop deep relationships with it.

You start out by creating a Replika avatar, naming it, and customizing its look. Once done, you can dive into talking to it without any delay. When it comes to what, you can basically talk to Replika about anything and everything. So no matter if you want to talk about your day, discuss your feelings, or straight up ask it weird facts, it can do it all. The bot has access to the internet, so it is always up to date with news.

Quite honestly, Replika’s intricacies are impressive. The bot keeps a virtual diary in which it adds entries after specific conversations. You can play games with it, talk about your sun signs, and even video call the AI (provided you have a Pro Membership). The overall level of accuracy of chats is also nice and actually improves as you unlock different relationship statuses and get more options.

Replika’s Pro membership begins from $19.99 per month, which gives you the ability to video call the AI and unlock relationships. You can use this ChatGPT alternative on the web, Android, and iOS devices. Try it out for yourself and see if you find an AI companion like the movie Her.

Pros Cons Can hold intricate conversations Features locked behind a paywall Remembers past responses Expensive subscription Video calling with AI

Try Replika

14. Chai AI

Chai AI is very plug-and-play in nature. You can just visit the website, and you will see a variety of bots you can talk to. The bots have different personalities. While one might act like a therapist to the user, the other will be a jilted lover. The bots reply in real time without any major delay. They also have a multi-turn ability, so Chai AI does remember your past responses.

However, if users want more than the limited AI bots on the website, there’s a strong community behind the platform. The mobile apps host a plethora of bots that have been created by users. Since they can be custom created, each has its own image, description, and way of speaking to the user. During my use, I found bots that ranged all the way from anime characters, gym bros, and serial killers to even Hades. They also responded quite well, even if they did get a bit confused from time to time.

As mentioned, you can also make your own AI characters and give them names and personalities. Chai AI does this by asking for some basic information, including the bot’s initial responses and things you want them to remember. Depending on your responses, the bots can be interesting.

Chai AI gives users 70 free messages to talk to bots. The ChatGPT alternative also refreshes that message quota every hour. However, users can opt for a Premium or Ultra membership that gives access to better conversational models and no message limits.

Pros Cons Diverse categories of AI bots Limited messages Option to create custom AI bots Ads in mobile apps

15. YouChat

YouChat is another solid AI chatbot like ChatGPT, which is built into a search engine of the same name. Trained on an upgraded large language ChatGPT model, YouChat is capable of holding conversations with full access to the Internet. This connectivity means the bot stays up to date with the latest information and hence, delivers accurate answers not only in chat but alongside search results too.

The bot also lacks any added features such as mic input, chat sharing, or personalities. However, it makes up for that with its updated info bank, which is nice. YouChat is completely free to use, so you need only visit the website and start chatting.

Pros Cons Chatbot provides up-to-date information Bot glitches out and refuses to answer sometimes ChatGPT-like functionality so you don’t miss out Not much besides chatting

Try YouChat

16. Claude 2

While initially accessible only through Slack, Claude is now available through a website to users in the U.S. and the U.K.

Besides that, however, Claude is capable of a lot, including writing complex content and code, solving riddles, telling jokes, general conversations, and more. It even comes with the option to attach files to extract text from them. However, do note that Claude 2 cannot access the Internet and is limited by its data.

Claude is free to use right now for users in select countries. Try it out and let us know what you think.

Pros Cons Fully free to use for now Limited Availability Quick response time

Try Claude 2

17. Quora Poe

For those thinking that Poe is an AI chatbot that is going to use the question-answer data on Quora, you can rest easy as that’s not the case. Poe’s website is neatly packaged and currently provides users to talk with AIs like Sage, ChatGPT, Dragonfly, and even GPT-4 and Claude+. However, access is limited for the last two, so you must get a subscription for the same.

Quora Poe works extremely well and has little to no downtime while you talk away with the various AI bots. However, you do need to create an account to access it. Thankfully, you don’t need to create separate accounts for all services, so that’s the bright side. There is also an iOS app available but nothing for Android. If you’re the sort who loves all these ChatGPT-like tools but can’t be bothered to open them all, Poe can be your one-stop platform for them.

Pros Cons All-in-one platform to access almost all AI bots Limited access to GPT-4Little to no downtime

Try Quora Poe (iOS/Android)

18. CatGPT

While all the above ChatGPT alternatives mirror the bot’s functionality, CatGPT does something quite unique. Powered by the same GPT-3.5 model, CatGPT is the one AI chatbot that, well, meows all the time. I mean, we weren’t really expecting anything different from a bot called CatGPT, but it’s interesting nonetheless.

Pros Cons Fun and lighthearted bot Attaches GIFS along with responses

Frequently Asked Questions (FAQs)

Search Engine Marketing Statistics 2023

2023 Search Engine Marketing (SEM) and Search Engine Optimization (SEO) statistics: Discover the latest search usage and adoption data to inform your search strategies

Statistics help us turn data into information, allowing us to make informed and rational decisions and that’s exactly the purpose of this article.

We’re huge fans of search engine marketing, both search engine optimization and paid search marketing. But with behavior changing so quickly, it’s vital to keep on top of search engine marketing statistics to inform your strategy.

Search marketing data for 2023 – February update

This summary of search engine marketing statistics is aimed at helping you make better-informed decisions about the running of your search marketing.

If you’re looking to make the business case for investment in search, we recommend you start by modeling search engine marketing return via a search gap analysis to put a quantitative estimate to the returns.

How many searches are made online each day and why?

Google processes over 8.5 billion searches every day. It has steadily increased YOY since 1998. In fact, Google makes up 78% of all online search behaviour today. But who is benefiting from our increased search behavior?

Global research by Datareportal shows 43.2% of internet users aged 16 to 64 cite ‘researching products and brands’ as one of their primary reasons for using the internet.

So, in the case of unknown products and brands trying to increase awareness/recognition, priming your search strategy to increase impressions on non-branded high-intent keywords is more important than ever.

The same study found that 58% of internet users purchase products and services online on a weekly basis, demonstrating the potential for near-instant returns with the right keywords.

Moreover, gone are the days of focusing purely on desktop search. Mobile shopping now has a 60% market share, not to be ignored.

Who has the biggest search engine market share worldwide?

In terms of search engine platform breakdown, Google continues to dominate search engine use, with an 85% percent market share of desktop searches in January 2023.

Clearly, Google is still the market leader, which needs to be taken into account for your digital strategy. This isn’t to say that you should discount other search engines though, especially as Bing which took 9% of searches in the same month.

It’s a slightly different story on mobile, however, as Google currently holds 96% of the mobile search market share. This is likely due to Google’s continued focus on the importance of mobile UX factors for SEO.

Desktop vs mobile vs tablet searches

Up until mid-2024, mobile and desktop searches were mostly neck and neck, with mobile just edging into the lead every few months. However, the most recent stats put mobile ahead with 59% of searches, while desktop falls to 39%.

This shows that as more people remained connected 24/7 due to the high mobile phone penetration across the globe, desktop searches are likely to continue to decline.

If you’re looking for a marketing plan to refocus your online marketing activities and improve your performance, take a look at our free digital marketing plan template for Smart Insights Free Members to start your digital marketing optimization journey.

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The impact of mobile search on SEO

What does this change in search habits mean for SERPs? At the moment, only 13% of websites are able to retain the same position for a particular search across all devices.

So, you may be ranking well on desktop but not even appear on the first page of results on mobile. In fact, 30% of pages that show on the first page of desktop search results do not appear in the top 10 results on mobile.

According to SEMRush, only 11% of URLs kept the same position on mobile as desktop.

Marketers in 2023 need to build omnichannel and mobile marketing strategies into their marketing business as usual. Defend your mobile rankings by regularly checking that your site is optimized for mobile, and keep an eye on mobile rankings rather than simply keeping tracking of desktop rankings.

How much trackable web traffic comes from organic vs paid search?

In 2023, the combination of organic and paid search makes up 80% of all trackable website visits. The current split given my HigherVisibility is 53% organic and 27% paid.

Organic search’s dominance is fairly impressive considering the changes that have been made to the layout of search engine results pages (SERPs), which have pushed organic results further down the page, giving more dominant positions to paid results. However, users seem to put more trust in the results that rank highly organically.

Their study also includes an analysis of the impact of SERPs features on CTR. Features   tend to increase CTR for the top position and decrease CTR of subsequent links.

The results indicated are:

Google keyword – this is a follow-up search

Search engine marketing statistics for voice search popularity

In 2023 35% of the US owned a smart speaker, dropping to 30% in Canada and 28% in Australia. But how are people using these devices to search and how can you tailor your SEO strategy to this new behaviour?

WebFX breaks down smart searches into 4 categories:

Looking to know: People ask their smart devices questions to obtain information. These are extremely common, with people asking questions as simple as “What’s the weather for today?”

Looking to go: Many people ask their devices things such as “Where can I get the best Chinese food?” or “Where can I buy rain boots?” These searchers intend to find and visit the business that best meets their needs.

Looking to buy: Smart devices are often used to purchase products. People can order products through these devices and get suggestions of where to purchase those products.

Looking to do: When users are looking for something to do, they can ask the Google Home or Alexa for help. People can search with questions such as “What festivals are near me?” or “Where is the closest mall?”.

Depending on your product/service, think about the types of searches that you want to appear on and ensure you are ranking for high-intent conversational search queries that you know help drive your conversions.

Your omnichannel marketing strategy in 2023

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Google Announces Spam Update Part 2

Google SearchLiaison announced on Twitter that the second part of Google’s spam update is under way. Similarly to the first spam update this update will conclude on the same day that is announced.

According to the announcement:

“The second part of our spam update has has begun today, and it will also conclude later today, unless we share otherwise.”

Google’s Danny Sullivan tweeted that it is directly related to previous update and similar in nature.

“It’s all part of the same thing, just a second part.”

Yes. It’s all part of the same thing, just a second part.

— Danny Sullivan (@dannysullivan) June 28, 2023

Spam Fighting and AI

Google SearchLiaison linked to their announcement from April 2023 (How we fought Search Spam on Google in 2023) where it was revealed that Google used AI to fight spam and has been doing so since 2023.

According to the announcement of the Spam AI:

“By combining our deep knowledge of spam with AI, last year we were able to build our very own spam-fighting AI that is incredibly effective at catching both known and new spam trends.

For example, we have reduced sites with auto-generated and scraped content by more than 80% compared to a couple of years ago.”

Among the spam types addressed in that announcement is spam generated by hacked websites.

Google said it’s not a problem they can solve by themselves and appealed to publishers to take measures to keep their site software up to date to prevent hacking events from happening.

Google linked to their webmaster guidelines which lists the following types of spam that publishers should avoid.

Spam to Avoid Becoming Involved With

This is a partial list of the kind of spam that concerns Google:

Autogenerated content

Link schemes

Unoriginal content


Hidden text or links

Doorway pages

Scraped content

Abusing structured data

Link Schemes a Lucrative and Popular

Link schemes are a highly popular form of manipulating Google’s search results. There’s a huge business in developing ways to trick websites into linking to websites.

It’s debatable if Google’s AI can identify these kinds of link schemes, some of which were developed by so-called white hats…

Fake Alumni Trick

For example, I know that some link builders send outreach emails to universities and pretend to be alumni asking for a link to their latest venture.

Informational Site Trick

This is another “white hat” link building scheme designed to trick universities and non-profit sites by creating an informational site on a .org domain in order to represent it as being a non-commercial website providing information related to a topic of interest.

Once all the links are attained the link builder places a cross-domain rel canonical on the pages that collected links to tell Google to send all the link equity to the commercial site.

All the links that were given to the fake non-commercial site are now going to a commercial website.

Broken PDF Link Scheme

I know about this link scheme because a popular white hat link builder sent me an outreach email attempting to get me to link to their page.

The way it works is that first the link builders identify popular United States government or non-profit PDF files or web pages that have been moved to a different URL.

Next the link builder will create a fake non-commercial website on a dot org domain and represent it as the new home of whatever information was formerly hosted on the government or non-profit web page.

They then contact all the websites that are linking to the old URL (that is now a broken link) and ask them to update the link to the “new home” of those documents and information.

Once the sites are linking to the new URLs on their fake dot org site they then redirect all the links to the client site.

Niche Edit

Some link builders do something called a niche edit where they will add a link to an existing web page.

But niche edits earned a bad reputation in 2023 because some of the links were associated with hacked sites.

Several years ago in 2023 Buzzfeed reported on a link scheme involving “niche edit” links where Russian hackers were selling links from sites they had compromised.

It turned out that the web pages being edited to add a link were actually hacked sites that were being used to sell links from.

Content spammers are using AI tools to rewrite popular content.

There are many link and content schemes. It’s not surprising that Google would turn to sophisticated AI to try to get on top of it.

Why Two Google Spam Updates?

Google did not say why there are two spam updates and provided no more information other than to say that these two updates, released one week apart and lasting a single day, were related.

They didn’t indicate if the updates were AI related or involved a new technology.


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