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Google TV is Dying, and an Apple TV with Apps will Finish it Off
You remember Google TV, right? It was supposed to be the software, running on several different devices, that would reinvent how we consume entertainment in the living room. And perhaps most importantly, it was supposed to be the platform that would beat all competitors.
But that hasn’t happened. Since the release of the Logitech Revue and Sony’s Google TV-based products, the entertainment platform failed to catch on with consumers. And even those who opted to get Google TV-based products were disappointed to find out that it had potential, but couldn’t deliver on the features they were after, like app support and the ability to watch some of their favorite television shows through its included browser.
Even with those issues, some companies aren’t willing to give up on Google TV just yet. Last month, for example, Vizio announced that it would integrate Google TV into a line of its HDTVs. Logitech and Sony also seem committed to the platform for now.
Google is undoubtedly happy to see that. But what about consumers? Current Google TV products have been ignored. And not even support from Vizio, one of the top HDTV makers in the world, will likely be able to change that.
It gets worse for Google. While the company has been trying to get its entertainment platform off the ground, Apple has been enjoying some success in the set-top box market.
After launching the Apple TV last September, Apple announced in December that its device would hit over 1 million unit sales before the end of the year. Since then, we haven’t heard much about Apple TV sales. But it seems that Apple is relatively pleased. And at the very least, we know that the device is catching on far better than Google TV-based products.
Realizing that, I think we can safely assume that Google TV is dying slowly, and Apple TV is healthier than ever.
But that doesn’t mean that Google TV is dead. Quite the contrary, Google has the ability to revive its ailing platform if it can ink deals with content providers and finally deliver apps to customers. That alone would do wonders for its service and potentially bring it back to life, unless, of course, Apple can beat Google to the punch.
Right now, Apple has the unique opportunity to finally kill off Google TV. All the company needs to do is bring its App Store to the Apple TV. Companies offering all kinds of multimedia products would jump at the chance to get in on yet another Apple marketplace. And consumers that saw little value in a black box that only does streaming might quickly realize that a black box that does streaming and offers content from major partners, like Hulu, through an App Store, is a worthwhile investment.
Even better for Apple, it puts Google in a difficult position. If it finally offers apps, will it be able to bring back those customers that Apple stole away? More importantly, will it be able to entice developers to work with it, rather than the Apple TV that at least so far, has proven to be more popular?
It’s tough to say. But it’s quite possible that if Apple beats Google to the market with apps on its set-top box, the search giant might be forced to answer those questions.
Say what you will about the underpowered Apple TV, but I think it has a chance right now to kill Google TV once and for all. All it needs is apps — and more attention from Apple.
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12 Best Apple Tv Apps To Download In 2023
Apple TV spoils its customers by offering them a pool of apps on the App Store. However, with choice comes the most common question: How do I select the best apps on Apple TV? If this confusion is slowly becoming a nightmare, I have a surprise for you. In this article, I have curated the list of the finest and most diverse Apple TV apps that will cater to all your whims.
First, you will get a detailed analysis of some of the most robust apps on the App Store here. Then, with a simple breakdown of the pros and cons of each app, you can decide which app to pick for your Apple TV. Easy, isn’t it? So, let’s start.
1. Apple TV – Apple’s very own Pandora Box
With the launch of Apple TV+, Apple revamped the TV viewing experience for its global users. The app is a one-stop solution for entertainment lovers who enjoy watching movies, serials, web series, and live sports. Enjoy HD 4K streaming along with Dolby Atmos support on the Apple TV+ app at a cost that fits your pocket effortlessly. Some upcoming top Apple TV shows are Ted Lasso- Season 3, Monster Factory, The Big Door Prize, Tetris, etc.
Apple TV+ has locked a 10-year streaming deal with Major League Soccer (MLS), the globally acclaimed soccer league. As part of this pact, you can now seamlessly get the MLS Season Pass. This partnership is a win-win bargain for all the app users as they can enjoy the perks of Apple TV+ and MLS tournaments right from the comfort of their couches.
Pros
4K and HDR streaming
Dolby Atmos support
Easy navigation
Seamless UI
Cons
Live viewership is limited to sports and news channels
Smaller content library compared to competitors
Price: Free
Download
2. YouTube – Movies, music, and more
You must have read those fantasy stories where the protagonist discovers a magical wand fulfilling all his wishes. Well, YouTube is just like that magic wand in the real world. The platform lets you find content on various topics (even the most bizarre ones), learn a new skill, stream music/videos, watch live TV shows, and connect and share views with a global audience.
YouTube is a popular platform to share your original content, impart knowledge, and showcase your talent with people worldwide. In addition, the portal rewards content creators with monetary benefits when they hit certain milestones. You must have seen people flaunting their silver and gold buttons given by YouTube.
Pros
Easy-to-use interface
Good source of passive income
Seamless connection with a global audience
Picture-in-picture facility to stream Netflix while working on other websites or apps
Cons
Criticism, defamation, and bullying are easy
Fake content is easy to find
Price: Free (In-app purchases start at $1.99)
Download
3. Netflix – The Entertainment Hub
The more shows and movies you watch on Netflix, the more personalized recommendations it offers you. Also, you don’t have to worry about running out of choices because Netflix almost daily spoils you with new content updates. You can create up to five profiles on a single account, so every family member has a personalized content feed.
The Preview option lets you watch a quick video of the movie or series you plan to watch. Also, the platform notifies you about upcoming shows and episodes, so you never miss the chance to watch the content first and flaunt it in your friends’ group. Further, Netflix also offers a range of shows, cartoons, and films for the tiny tots in your house.
Pros
Ad free
Simultaneous viewership on multiple screens (depends on the subscribed plan)
Offline playback
Diverse collection of web series, TV shows, movies, etc.
Cons
More content offerings in some regions compared to others
Removal of shows from the library
Price: Free (In-app purchases start at $9.99)
Download
4. CNN – One for the news lovers
When it comes to news, you cannot go wrong with CNN. This popular news portal has a strong knit of correspondents and bureau reporters who keep viewers informed on essential matters. So, if you are looking for the best Apple TV apps to download, check CNN to keep yourself updated with the global news.
Also, you can read articles on different topics or save them for later use. Also, you can read articles on different topics or save them for later use. However, you can access CNN Original Series and films on-demand only in the U.S. and Canada.
You can set notifications or alerts so you never miss any news updates. With the CNN app, you can also listen to Live audio and watch news shows from your favorite anchors. In addition, you can watch a 10-minute preview of live CNN coverage daily. The CNN app strives to make news viewing simple and interesting for people from different walks of life.
Pros
Covers news from every field
Intuitive community features
Live and On-demand news viewership is available
Multilingual- supports English, Spanish, and French
Cons
Needs cable credentials for full CNN access
Price: Free
Download
5. Carrot Weather – Trusted weather app
You must have used an app that keeps you updated with the latest weather changes but in a monotonous way. Now, what if I tell you that there is an app that blends humor and weather reporting to give you the best of both worlds? The app’s name is Carrot, one of the best Apple TV apps for weather forecasting.
Winner of Apple’s Editor’s Choice award on the App Store, Carrot uses intuitive characters, dialogues, and backgrounds to make weather reporting interesting for all. So, get ready to view torrential rains or blizzards in some spooky character the next time you use the Carrot app. Moreover, the app gives you access to short-term, hourly, and daily weather forecasts for your chosen area.
The app provides the latest updates on temperature, humidity, wind speed and direction, visibility, atmospheric pressure, sunrise/sunset times, UV index, etc. Also, you can store various locations and discover the weather conditions of more than 30 secret locations at your fingertips. This interesting weather app is also a reliable choice for Apple Watch users.
Pros
Dark Sky’s accurate weather data
Humorous dialogues and interactive displays
Unique themes for different weather conditions
Cons
Some features, like rain forecasts, are limited to some regions
Advanced features are limited to the Premium account
Price: $3.99
Download
6. Amazon Prime Video – Wholesome entertainment
Amazon Prime Video is undoubtedly one of the best Apple TV apps. With Prime Video, you can watch the latest TV shows, top-rated global movies, and most significant sports leagues- all in one place. Also, the platform is known for offering excellent entertainment content in the form of Amazon Originals. Some of the most famous names on the Amazon Originals’ watchlist are The Marvelous Mrs. Maisel, The Boys, Fleabag, etc.
The portal lets you rent or purchase newly released movies and television shows so you can watch them at your convenience. Moreover, with X-Ray access, supported by IMDb, you can get a sneak peek into the behind-the-scenes of shows and movies. Cool, isn’t it? Enjoy this and more simply by downloading the tvOS app before using Amazon Prime Video on Apple TV.
Also, you don’t have to worry about having separate accounts for every house member. Amazon lets you create multiple profiles so that each member gets a personalized experience while using the streaming services on the app.
Pros
Easy to bundle it with an Amazon Prime subscription
Huge library featuring global content
Sports content add-ons available
Cons
Higher cost of starting plans
Infrequent addition and removal of titles
Extra fee for some titles
Price: Free (In-app purchases start at $8.99)
Download
7. Yummly – Put your chef hats ON
Are you looking for the best Apple TV apps for cooking? If yes, you can now halt your search as I introduce you to Yummly. Yummly is a chef’s heaven. This amazing app features a long list of the most savored recipes from cuisines around the globe. Apart from this, you get an exclusive collection of Yummly’s signature recipes and tutorial videos that help bring your hidden chef out.
Yummly uses Artificial Intelligence to give recommendations of recipes that suit your taste. All you need to do is provide the app with your preferred diet. For instance, if you set the keto diet as your preference, Yummly will give you receive recipe suggestions on the set diet. Also, when suggesting recipes, the app keeps tabs on the ingredients you are allergic to.
Though Yummly hosts a pool of recipes, you can squeeze your search using filters based on cooking time, diet, allergy, nutrition, cuisine, and more. Also, you can save your favorite recipes and create a digital cookbook simply by tapping the Yum button. Moreover, you can create a shopping list and order stuff from local shops right from the app. Yummly’s smart thermometer offers easy cooking assistance and the facility to set alerts/timers for making perfect dishes.
Pros
Intuitive video content for non-subscribers
Easy compatibility with Instacart for fast grocery delivery
Preference-based recipe suggestions
Cons
Recipe editing is not supported
Does not have pantry management tools
No offline support
Price: Free
Download
8. Coursera – Learning made easy
Coursera stands tall as one of the most popular online education platforms presently. The digital platform offers courses in collaboration with some of the world’s most prominent universities and educational institutions. If you want to gain an extra edge in your career, switch to Coursera and get access to 8,000+ e-courses, certificate programs, degrees, and hands-on projects.
Designed by experts, each course on Coursera strives to help you hone industry-specific skills and specializations in jobs trending in the sector. The course list includes fields like business and management, data science, marketing, sales, UX, engineering, and others. In addition, you get professional certificates after completing the course that eventually helps you secure that high-paying job quickly.
Coursera app understands that learning is a personal experience, and everyone has a different learning pace to learn things. Therefore, you can use flexible schedules and on-demand courses offered by this mobile-friendly app. Moreover, Coursera videos come with subtitles in other languages to quickly understand concepts.
Pros
Array of courses on multiple industry-specific domains
Courses offered by top universities
Mobile-friendly app
Cons
Long-duration degree cost is high
Entry-level courses require basic knowledge of the subject
Price: Free (In-app purchases start at $38.99)
Download
9. Twitch – Gaming Lovers Treat
If playing online games or watching other gamers hustle gives you an adrenaline rush, then Twitch can be your perfect friend. In layman’s words, Twitch is a live-streaming app focusing on video games, esports, and everything related to online gaming. Besides sports, Twitch boasts a thriving community that streams cooking shows, podcasts, live music festivals, street tours, and more.
Pros
Good source of passive income
Esports lovers can promote themselves easily
Cons
Takes share from revenue
Content is exclusive to Twitch for 24 hours after its first broadcast
Price: Free (In-app purchases start at $1.99)
Download
10. Calm – Best meditation appCalm shines as one of the most popular meditation apps for Apple devices. This online app lets you infuse meditation and mindfulness without using time-restraint meditation regimes. With Calm, you get the best quality audio and video content that reduces stress and anxiety, increases focus, and improves sleep cycles.
The app has a dedicated pool of effective meditation practices, soundscapes, stories, natural music, etc. If you want to start your journey to mindfulness in easy steps, then you can rely on the 10-minute Daily Calm schedules offered by the app. In addition, Calm lets you listen to stories narrated by renowned artists like Matthew McConaughey.
The app contains an exclusive music library featuring songs from global icons like Keith Urban. You can also find multiple short videos on physical exercises, breathing exercises, and masterclasses conducted by top meditation experts on this app. The app is an all-in-one solution for meditation and wellness lovers.
Pros
Easy-to-use meditation schedules
Free trial
Scientific practices
Cons
Exclusive features are limited to the premium subscription
Price: Free (In-app purchases start at $14.99)
Download
11. Adidas Training by Runtastic – Fitness appThe Adidas Training app offers multiple quick 7-minute workout options that are easy and do not require special equipment. The app lets you design a personalized training regime that suits your fitness goals, body vitals, and time. Scroll through the app’s dedicated library of training plans and choose the one that fits perfectly with your fitness objective.
Trained fitness experts teach all the 180+ HD workout videos offering guided instructions and demos. The app makes it easy for users to perform simple or complex workouts without any hassle. Further, you can keep track of your workout regime in real-time simply by integrating your Adidas Training account with your Apple Watch or Apple Health account.
Pros
Easy to create personalized training plans
Join challenges to feel motivated
Keep tabs on workouts, duration, calories, etc.
Community access
Cons
Not suitable for beginners
Time-fixed routines can be troublesome for some people
Price: Free (In-app purchases start at $9.99)
Download
12. ESPN+ – Live scores on Apple TV
Are you an ardent sports lover who loves watching games and keeping track of the latest buzz in the sports arena? Then ESPN+ can be your best choice. With this single app, you can access live streams of popular games, on-demand sports services, and the latest news articles on sports. One of the most exciting features of the ESPN+ app is that it covers popular sports and those with a smaller fanbase.
The list of content available on the app includes NFA, NBA, NHL, college sports, tennis championships, golf tournaments, and others. In addition, enjoy the 30 for 30 library and exclusive ESPN+ Originals from renowned sports personalities like Derek Jeter, Tom Brady, Abby Wambach, Dana White, etc. In the app’s home tab, you can find highlights, scores, and the latest news about sports tournaments, teams, and leagues.
ESPN+ app lets you subscribe to ESPN podcasts where you get all the titbits about your favorite game and player. You can also enjoy all the updates about the sports world on ESPN’s live Radio service available on the app.
Pros
Covers a wide range of games
Live game streams
On-demand access to archives
Offline downloading is allowed on mobile
Cons
No live NBA and NFL coverage
Price: Free (In-app purchases start at $9.99)
Download
Wrapping up
I hope this article highlighting the top 12 Apple TV must-have apps will help you make the most of your smart TV. Each app mentioned here serves a unique purpose. So you can read the information under each head and choose the right app.
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Author Profile
Srishti
Srishti is an avid writer who loves exploring new things and letting the world know about them through her words. With a curious mind, she will let you move through the nooks and corners of the Apple ecosystem. When not writing, you can find her gushing over BTS like a true BTS Army would.
How To Watch Apple Tv+ Shows And Movies On Chromecast And Android Tv
Apple TV+ supports a wide range of platforms including iPhone, iPad, Apple TV, Mac, Amazon Fire TV, Roku and some latest sets from Samsung, Roku, LG, Vizio, and Sony. You guessed it, didn’t you? Conspicuous by their absence are Android TV and Chromecast.
What if you are living on the other side of the spectrum but wish to watch Apple TV+ shows and movies on Chromecast and Android TV? Though not straightforward, there are some workarounds to get across the line. Let me take you through!
How to Cast Apple TV+ Shows and Movies on Chromecast and Android TV
The Easiest Solution: Cast A Tab from Your Chrome Browser
For those unfamiliar, Apple TV+ has a full-fledged web app that works on Safari, Chrome, and Firefox. Google Chrome comes with a feature called “Cast” that can let you cast a tab from your computer to your Android TV or Chromecast device. What’s more, you can use this feature to even mirror your Android phone or tablet’s screen to your TV. So, give it a shot!
To Show Chrome from Your Computer, Make Sure You Have:
Chromecast, Chromecast Ultra, or TV with Chromecast built-in
Strong Wi-Fi connection
Be sure the computer and the Chromecast device are connected to the same Wi-Fi network
The latest version of Google Chrome (version 72 or higher)
Step #1. Once you have fulfilled all the requirements, open Chrome on your computer and head over to Apple TV Plus web app. Then, sign in to your Apple TV+ Plus account.
That’s it! Now, go ahead and enjoy Apple TV Plus on your Android TV.
Once you have watched the content, head over to the address bar in Chrome on your computer → Cast and choose Stop.
Cast a Chrome Tab from Android Device to Android TV
Requirements:
Make sure you have Chromecast, Chromecast Ultra, or TV with Chromecast built-in
Ensure that the Android phone or tablet and Chromecast device are connected to the same Wi-Fi network
Step #1. On your Android phone or tablet, launch Settings app → Connected devices and choose Cast.
Step #2. Next, select your Chromecast device. Now, you know what to do, don’t you? (Simply head over to Apple TV+ web app in Chrome app → sign in to your account and play anything you want).
Once you have watched the video, head over to the Settings app on your Android device → Connected devices → Cast. Now, Select your Chromecast device and choose Disconnect.
Agreed, it doesn’t offer the best experience and you have to control the playback from your computer. But it does offer a cost-effective option, isn’t it?
A Workaround If You Prefer: Cast Apple TV+ Directly from Your iPhone to Android TV
While Apple doesn’t allow iPhone users to AirPlay Apple TV content to Android TV, there are quite a few third-party mirroring apps that can fill up the void. The software that I have tried and found up to the mark is ApowerMirror. It’s feature-rich and works elegantly in allowing you to stream content from your iOS device to your Android TV.
To get started, simply download the app both on your iPhone and TV. Ensure that they are connected to the same Wi-Fi network. After that, open the app on your smartphone → tap on the M button. Now, the name of your TV will appear on the screen.
After the app has recognized the TV, select “Phone Screen Mirroring“. Finally, tap on “Start Now” and you are ready to go!
The Most Efficient Solution: Get Fire TV, Roku or Apple TV
Well, if you wish to enjoy Apple TV+ to the fullest, better get Fire TV, Roku or Apple TV 4K. These devices not only fully support the streaming app but also offer a full-fledged streaming experience. Moreover, you can ideally customize the app so that it’s in line with your taste.
I know this trick might not sound a solution to many. And I fully agree with it. But what if you have an iPad Pro (2023) or MacBook and wish to watch your favorite Apple TV shows or movies on Chromecast? Well, in this situation, all you need to do is just use an HDMI adapter to plug in your notebook or tablet directly to the TV. After that, fire up the TV app and then stream media.
What if you want to steam Apple TV+ content from your iPhone and iPad equipped with Lightning port to Android Tv?
Well, in this case, you need to use an adapter and HDMI cable.
Apple’s Lightning Digital AV Adapter and an HDMI cable can get the job done for you.
Wrapping Up...
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By the way, what has caught your eyes in Apple TV+? Do share your two cents with us.
Author Profile
Suraj
Suraj is an operations head on the iGB team. He contributes to the social media section along with tips and tricks for iPhone, Apple Watch. Apart from blogging, he likes to work out as much as he can in his gym and love to listening to retro music.
Making The Grade: Is Apple Tv A Worthy Add
The Apple TV has always been one of Apple’s more interesting products for schools and businesses. In 2010, the second generation model shrunk the size (compared to the original one) and added a new feature called AirPlay. AirPlay was the spiritual successor to AirTunes which allowed you to send audio wirelessly to your speakers. AirPlay allows you to stream video and audio from macOS and iOS.
Fast forward to present day, and we have the 4th generation Apple TV released in 2023 and the 4K model released in 2023. Both of these models run tvOS and include the App Store. They also included AirPlay. So where are we at with it being used in schools and the enterprise?
Apple has recognized the potential of Apple TVs being installed around schools and in conference rooms as they have added fairly robust MDM support into recent versions of tvOS. These MDM controls make it easier to setup and maintain a fleet of Apple TVs. It’s clear Apple is positioning it as an accessory add-on for every iPad deployment. Is it something schools should consider in every classroom?
At $149, the Apple TV is not a cheap device. This price doesn’t even include the additional cost to enroll it in your MDM. By the time you add all of that together, it’s an expensive solution. I think the better solution for the classroom is a TV with an HDMI cord with a Lightning adaptor. Is it as fancy as being about to wirelessly project an iPad on the screen? No, but it’s super reliable.
AirPlay is a great solution when it works, but when it doesn’t there is no troubleshooting an IT administrator can do (especially on the fly). I’m not knocking AirPlay alone here, as I think most of the wireless display technology I’ve used isn’t worth the cost or the hassle. If you are thinking about a school with 30+ classrooms, are you ready to support 30+ Apple TVs and all that goes along with it? A large TV mounted on the wall, a rolling cart, or a ceiling mounted projector with HDMI is a much easier solution for teachers and students to manage.
Apple Classroom is another reason why I don’t think Apple TV is necessary for K–12. One of the arguments for Apple TV is that students can wirelessly share what they are working on with the rest of the class. With Apple Classroom, teachers can view a student’s iPad at any time. If they are plugged into HDMI, everyone will be able to watch. This solution is also much faster as the teacher can quickly move between students vs. students connecting and disconnecting manually to AirPlay.
One thing that is on the horizon that I haven’t discussed is AirPlay 2. While it looks to be an exciting technology for the home, I don’t think it adds much to school’s technology stack.
Looking ahead, if Apple released an “AirPlay receiver” type device for around $49 that was aimed at K–12 and business conference rooms, I might be interested. The AirPlay experience is going to have to be as fast and reliable as plugging in a cord, though. Until then, I have a hard time putting one in every classroom.
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Why Your Tv Will Have Intel Inside
Reports say Intel will announce in February a new smart TV platform and set-top box.
Surprisingly, Intel is not just making hardware; they’re reportedly wheeling and dealing in Hollywood to ink deals with studios that would enable Intel to “unbundle” shows from their networks, so that people could order TV shows without subscribing to a cable package.
One report says Intel will roll out the service city-by-city slowly over time in order to make these deals. They’ll start with small markets, and demonstrate the business viability of their model.
It may also include technologies like high-speed video downloading capability, huge-capacity DVR storage, video-conferencing and many others.
It seems unlikely to me that Intel will be able to pull off the Hollywood deals, and it’s amazing that they’re even trying.
The Intel Media team, as it’s called, has already been working on the project for six months and has spent $100 million developing their ideas. The team is staffed by technology superstars from Apple, Jawbone and others.
There are three notable things about this news.
First, it means that Intel is joining the ranks of major technology companies that have decided to compete directly against its own partners. Others driving this trend include Google, which bought Motorola to compete against its Android handset partners, and Microsoft, which launched the Surface tablets to compete against its OEM PC partners.
Interestingly, Google and Microsoft are two of the main partners Intel is competing against with its TV initiative. Apple is the other.
Google already ships its Google TV smart TV product inside major-label flat-screen TVs from the likes of Sony and LG. And Microsoft already ships its Xbox gaming system, which is evolving rapidly into a smart TV and living room system.
And, of course, Apple is reportedly working on an iTV living room system.
Although Intel partners with Microsoft and Apple on PCs, the company is actually one of the core partners with Google on its directly competitive Google TV product.
Second, it means that Intel is aggressively re-entering the consumer market as a branded product maker, rather than a component supplier.
Note that Intel has sold consumer products before. In 2006 and 2007, the company pushed a media PC concept called Viiv, which went nowhere.
And third, it probably means that some major player — almost certainly Apple — is developing a smart TV system that currently does not include plans for Intel inside.
If Intel was brought in as a partner by Google, Microsoft and Apple, it seems unlikely that Intel would do this.
Why is Intel doing this?To oversimplify, the post-PC world has not been kind to Intel.
PCs, where Intel has a commanding position, are on the decline. Smartphones and tablets, where Intel is not dominant, are on the increase. So the world of computing, for lack of a better term, will slip away from Intel despite its unequaled design and manufacturing prowess, unless the company takes aggressive action.
Meanwhile, the so-called living room systems, which means TV computers that also control home automation and connect to game systems and other devices, are expected to become popular and widespread.
However, the idea that Intel actually believes it can beat Google TV, Xbox and iTV in the consumer market — that it can out-innovate Google, out-sell Microsoft and out-consumer Apple — defies reason.
I think it’s a lot more likely that Intel is working on living room and smart TV to accomplish four things.
Why Igtv? – Instagram Tv And The Need For It
Ever since we figured out a way to turn signal waves into a form of communicative medium, humans have been obsessed with making social contact possible through virtual means. The original social networks such as Myspace and Orkut started off as a medium to help people connect and socialize, but it wasn’t until the invention of Mark Zuckerberg’s Facebook that the social media revolution took off like a spaceship to Mars.
Here are top 8 IGTV tips to get you started
With the IGTV (Instagram TV) platform that is breaking free of the 60-second video limit and offering creators a way to showcase their video content and monetize it in the process, Instagram is aiming for the stars and taking a swing at the biggest video sharing platform in the world- YouTube. If you’re wondering why Facebook is making such bold moves even when the Instagram is a blockbuster hit by itself, here’s everything you need to know.
Why did Facebook create the IGTV platform?
As a regular Instagram user, you’ve probably seen plenty of videos in your Instagram feed already, and creators until now have coupled together multiple 60-second videos to make their content longer, so why would Facebook find the need for an entirely new platform dedicated to videos?
1. Instagram videos are an untapped goldmine
2. IGTV caters to the younger demographic
The target audience for Instagram is the younger generation, which is highly adaptable to new features and elements that are introduced with the Instagram app. This is apparent from the fact that after Instagram introduced Stories, which gained three times the search interest compared to the original Snapchat Stories. Additionally, the younger generation is no longer engaging with TV and Radio as much as it is with videos and social media, which is why a platform dedicated to videos such as IGTV is the perfect bait.
3. Facebook Watch is a hit and miss
Google has ruled the world of video sharing through YouTube over a decade ago, and while Facebook has rivaled it with marketing campaigns through Facebook Watch, it hasn’t been as widely successful as you’d expect. YouTube has managed to offer better viewing quality and streaming speed to views compared to Facebook, while for the marketers, YouTube is also cheaper and while Facebook has higher video impressions, YouTube beats it once again with higher completed views, which is essential for viewer engagement.
4. It’s about the money
5. Paid subscription for premium content
While IGTV is still in its infancy for it to be broken down too much, but you can expect the video sharing service to work based on what Facebook is doing it on their platform. Facebook has recently begun testing out a premium subscription for certain groups and pages, where users can gain access to exclusive content by paying a monthly fee. This is similar to how services like Netflix and YouTube Red operate, so it is within the realm of possibilities that you could be paying for premium content on IGTV too.
Instagram guide and tips for beginners
Why would you want to use IGTV?
If you’ve been on the internet long enough, you know for a fact that IGTV is not the only competitor that has faced up against YouTube in the past few years. While many have come and gone, YouTube may finally have found a video sharing platform that gives it a run for its money, but why would you, as a user, want to give IGTV a go?
1. IGTV is built for mobile
2. Better user interface
The original Instagram Video feed is a great way to enjoy random videos and age-old classic vines from the past, but you have no control over the playback whatsoever. IGTV changes this by handing you over a good amount of playback control with the ability the fast-forward videos and rewind them by 10 seconds. Apart from this, you also get a dedicated slider bar to view the playback duration of the video and move it around to skip to all of the good parts without having to watch the entire video.
3. Your feed is extra personalized
While YouTube does offer you a list of content only from the Channels that you’ve subscribed too, it also often offers related content which may not always be of interest to you. IGTV, on the other hand, hopes to bring a more personalized experience when viewing videos, by breaking it all down under For You, Following, Popular, and Continue Watching sections. You essentially get to enjoy curated content under the first two sections, while Popular enlists the most trending creators and videos for you to get a fresh list of content to enjoy, while the last section keeps a tab of all the videos you’ve started watching but haven’t finished entirely, so that you can jump right into the action.
4. Longer videos and better quality
Considering that the shorter video length was one of the main reason driving creators away from Instagram and towards YouTube, the ability of IGTV to allows videos longer in length than just 60 seconds is a big deal. New and upcoming creators can upload videos in an MP4 format that are 15 seconds to 10 minutes in length and up to 650MB in size. However, verified Channels and bigger brands will be able to upload videos up to 60 minutes long that is up to 5.4GB in size, which means you’ll be able to enjoy high definition content worth hours of playback time directly from the IGTV app.
Do you think IGTV will be enough to convince loyal YouTubers to move their focus over to the mobile platform? Be sure to drop down your thoughts on Instagram’s video platform down below.
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