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Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results.

Alan Kent, a Developer Advocate at Google, describes each tip in detail in a new video published on the Google Search Central YouTube channel.

Throughout the video, Kent emphasizes using Google Merchant Center because it allows retailers to upload product data via structured feeds.

Merchant Center feeds are designed to be read by computers, which means data is extracted more reliably than Googlebot crawling your website.

However, that doesn’t mean you should forego using structured data on product pages and rely on Merchant Center alone. Product structured data remains essential even if you provide product data directly to Google with a Merchant Center feed.

Google may crosscheck data from the Merchant Center feed against structured data on your website.

Google’s SEO recommendations for ecommerce sites revolve around getting the most out of both tools.

1. Ensure Products Are Indexed

Googlebot can miss pages when crawling a site if they’re not linked to other pages. On ecommerce sites, for example, some product pages are only reachable from on-site search results.

You can ensure Google crawls all your product pages by utilizing tools such as an XML sitemap and Google Merchant Center.

Creating a Merchant Center product feed will help Google discover all the products on your website. The product page URLs are shared with the Googlebot crawler to use as starting points for crawls of additional pages potentially.

2. Check Accuracy Of Product Prices Search Results

If Google incorrectly extracts pricing data from your product pages, it may list your original price in search results, not the discounted price.

To accurately provide product information such as list price, discounts, and net price, it’s recommended to add structured data to your product pages and provide Google Merchant Center with structured feeds of your product data.

This will help Google extract the correct price from product pages.

3. Minimize Price & Availability Lag

Google crawls webpages on your site according to its own schedule. That means Googlebot may not notice changes on your site until the next crawl.

These delays can lead to search results lagging behind site changes, such as a product going out of stock.

It would be best if you aimed to minimize inconsistencies in pricing and availability data between your website and Google’s understanding of your site due to timing lags.

Google recommends utilizing Merchant Center product feeds to keep pages updated on a more consistent schedule.

4. Ensure Products Are Eligible For Rich Product Results

Eligibility for rich product results requires the use of product structured data.

To get the special rich product presentation format, Google recommends providing structured data on your product pages and a product feed in Merchant Center.

This will help ensure that Google understands how to extract product data to display rich results.

However, even with the correct structured data in place, rich results are displayed at Google’s discretion.

5. Share Local Product Inventory Data

Ensure your in-store products are found by people entering queries with the phrase “near me.”

First, register your physical store location in your Google Business Profile, then provide a local inventory feed to Merchant Center.

The local inventory feed includes product identifiers and store codes, so Google knows where your inventory is physically located.

As an additional step, Google recommends using a tool called Pointy. Pointy is a device from Google that connects to your in-store point-of-sale system and automatically informs Google of inventory data from your physical store.

The data is used to keep search results updated.

6. Sign Up For Google Shopping Tab

You may find your products are available in search results but do not appear in the Shopping tab.

If you’re unsure whether your products are surfacing in the Shopping tab, the easiest way to find out is to search for them.

Structured data and product feeds alone aren’t sufficient to be included in the Shopping tab.

To be eligible for the Shopping tab, provide product data feeds via Merchant Center and opt-in to ‘surfaces across Google.’

For more on any of the above tips, see the full video from Google below:

Featured Image: Screenshot from chúng tôi August 2023.

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Google Shares 6 Tips For Ecommerce Search Results

Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results.

The video began by highlighting three key elements that help ecommerce product pages stand out:

Images help site visitors understand products

Star ratings increase trust

Pricing and availability helps shoppers choose between sellers

Some of those elements depend on product structured data to make them eligible for enhanced listings, while others require participation in Google’s Merchant Center Feed.

1. Title Tags

Kent discusses title links, the links shown in the Search Engine Results Pages (SERPs) that are generated from webpage title tags.

He explains that if the title element doesn’t adequately describe what the webpage is about that Google will rewrite it, using content from the heading at the top of the page or even the anchor text from links to the webpage.

“A good title link can greatly help users understand your offering, bringing quality traffic to your site.

…Low quality title links can harm a users’s impression of your site.”

Alan cautions against using dynamically generated title tags to add availability or price data to the title tag because there’s a lag between when the title tag is updated and when Google eventually shows the updated title link in the SERPs. By this time, the information may be outdated.

He recommends using a Google site: search to double-check what the title tags might look like when displayed in the search results.

2. Include High Quality Images

High quality images are a user experience consideration in that they help potential customers make up their minds about a product.

Alan Kent shared:

“We’ve observed that users generally respond well to high quality images and recommend that key images be at least 1200 pixels wide.”

He recommends auditing the site for low quality images and replacing them with higher quality photos.

Lastly, he encourages using product structured data to help Google identify the correct images to show in the search results.

Many businesses consider things like images in terms of how they may help their webpage rank better in the search results.

But it’s more productive to consider product images in terms of how they help users decide to purchase a product.

That means if there’s a question about the size of the product, then it might make sense to juxtapose the product with an everyday object approximately the same size.

Different angles can be helpful, as can showing what clothing looks like on a model, what furniture may look like in a room, or how fencing might look attractive in a yard.

3. Share Rich Product Data

Structured data helps Google better understand webpages and makes them eligible to be displayed as rich results, what he referred to as “special presentation treatments” in the search results.

The following are essential elements for product structured data to include:

Product title






Check Google’s product structured data guidelines to see what properties are required and which are optional. The structured data guidelines are constantly changing, which can cause a product page to lose its enhanced listing in the search results when the structured data no longer conforms to Google’s requirements.

For troubleshooting, use the Search Console URL Indexing tool to check if the page is indexed and then use the Rich Results Test Tool to see if there are any structured data errors.

4. Share Price Drop Data

Appearing in the search results with a special price drop presentation isn’t guaranteed.

To make a page eligible for price drop rich results, you must include the Offer property in the product structured data that is a specific price point and not a price range.

5. Identify Products You Sell 6. Create a Business Profile

Lastly, Kent recommends creating a Google Business Profile if the business has a physical presence.

“This can be done via the Google Business Profile Manager.”

Following this tip makes a site eligible for a special listing alongside the search results.

This type of listing is only available for businesses with a physical store presence or a covered service area.

Citations Resources cited

Control your title links in search results

Robots.txt meta tag specification

Google Search gallery of structured data usage

Product structured data, including pricing information

Register your Google business profile

Watch the Google YouTube Video

How to Make Your Ecommerce Website Stand Out in Google Search (6 Tips)

Featured image screenshot by the author

6 Tips For Curating Resources For Students

Finding videos, podcasts, and more that will engage all students can be a challenge, but there are ways to make the process easier.

Curation might not be a word in your everyday vocabulary, but it’s something we do every day. We find content we like and tell other people about it—a link to a blog post that a friend or family member might enjoy, or a link to a YouTube video that a colleague might want to share with their students.

When taking on the role of a curator for your students, there are a few things you can do to handpick resources that support every student in your class. In my book EdTech Essentials: The Top 10 Technology Strategies for All Learning Environments, one of the 10 strategies examines curation in the classroom and ways to curate resources that support all students.

The following list of tips for curating resources includes some of my favorite spots to find content for students.

1. Think of Content in Categories

Creating content categories will ensure a balance between video, text, and audio, or another file form. For example, place a podcast in its own category and think about this type of audio resource as one kind of content to share with students.

As you examine the content in each category, take a moment to think about how accessible each medium is for your students. For instance, if you often assign explainer videos, do those videos have captions? If you frequently provide short articles, are they compatible with tools like Immersive Reader?

2. Choose Content Based on Learning Goals

The resources you handpick for students should relate to the learning goals you’ve identified. Ask yourself questions like these:

What do I want students to know and be able to do?

Based on formative assessment data, where do students need additional support?

How can I choose resources that respond to differentiated instruction needs?

As you choose content for students, your decisions might also stem from a commitment to differentiated instruction through the content you distribute to individuals or small groups of students.

3. Select Relevant and Authentic Content

It’s important that the resources you choose represent and connect with students. Make sure that students see themselves in the resources you provide the class. This can include choosing math tutorials filmed by diverse creators or texts that illustrate an English language arts concept while exploring a wide range of life experiences.

When you choose content to give to students, select resources that introduce a new concept or fill a gap related to students’ background knowledge. Ask yourself the following:

What will students need so they can learn from my course content?

What experiences have students had that I can build upon?

What have my observations and conversations with students shown me?

4. Extend a Lesson and Connect to Interests

Curation of content can also include selecting items that go beyond a lesson. As you decide on the type of digital resources that can help extend a lesson, ask yourself these questions:

What areas may I not get a chance to cover in traditional lessons?

What cross-curricular connections would I like students to see?

What content can students explore after a unit or lesson is finished?

In addition to considering the connection between the content and the learning goals, students’ interest in the materials is important, too. Ask yourself these questions:

What did students show an interest in during the unit or lesson?

What additional video clips or podcast episodes would grab their attention?

What subtopics can I gather resources on to help students dive deeper?

5. Decide How to Organize and Distribute Content

Once you select the best resources for students, it’s important to have a plan for creating collections or keeping track of the content you’d like to share. A few helpful tools for making this happen include Wakelet, Adobe Spark, and Google Sites. If you use Wakelet, educator Rachel Coathup has great ideas on how to harness the power of this collection tool.

In webinars this year, I’ve repeated the phrase “embrace your place” a few times. When it comes to deciding on the best way to get content into the hands of students, using your learning management system (LMS) or a familiar platform is always a great place to start. For example, if MS Teams is your go-to spot, allocate resources within Teams Assignments.

6. Curate With Colleagues and Students

Finding the best resources for your students doesn’t have to be a solo endeavor. You can partner up with colleagues to search for content for related courses or have a communal document like a Google Doc where you update a list of favorite resources at different check-in points during a unit of study.

Curation is a skill that involves higher-order thinking, and it takes time and skill to evaluate content. You can bring students into the process alongside you as you vet content or simply tell them, “I found this great video, and I know it comes from a reputable source because….”

As you handpick resources and curate collections of content for your students this year, I hope these tips will help you along the way. Sorting through Google search results and YouTube queries can feel overwhelming at times, but the above strategies and guiding questions can help streamline the process.

7 Tips For Landing Your Dream Seo Job

Can you imagine a world without search engines?

You’d be stuck combing through endless pages of web content in a frustrating and usually vain struggle to find super important things like “chiropractors near me” or “1976 Best Picture Winner.”

Luckily, search engines do exist. And because they do, there’s a real need for skilled professionals who know how to optimize websites to show up at the top of their rankings.

Are you trying to get started in the field of search engine optimization (SEO)?

I’ve probably interviewed and hired over 100 different people in SEO & search marketing roles over the past 20 years and have learned a lot of things that can help you make the right impression.

Here are my tips for landing your dream job and starting your career in SEO.

What Types of SEO Jobs Are There?

Every business, blog, and ecommerce store can benefit from a search engine optimization expert to boost their online presence.

But each organization has different needs. And this, of course, means lots of different job opportunities.

While it would be impossible to list every SEO role, here are some of the more common jobs in the field:

Content Creator

When it comes to digital marketing, content is still king.

Content creators elevate a website’s search engine ranking by writing copy using keywords.

Tone, style, and readability are also important considerations to content creators.

SEO Analyst

These professionals are responsible for maintaining the success and relevance of an organization’s website.

By tracking and implementing the latest best practices, they keep websites informative and accessible, measuring success by analyzing performative data.

SEM Specialist/Strategist

They work with the SEO and marketing teams to drive traffic and attract customers.

SEO Account Manager

Commonly found in agency settings, SEO Account Managers oversee SEO strategy and operations for one or several clients.

They provide customer service and serve as a liaison between the client and the technical team.

Link Builder

These professionals focus on building and maintaining backlinks that will increase traffic to a page.

They develop partnerships using email outreach, blogger networking, and posting on forums.

SEO Consultant

They will analyze the current website and content, making recommendations to improve results, and in some cases, even lead a redesign of a client’s online presence.

Is A Career In SEO Right For You?

As an important part of any organization’s digital success, the demand for SEO professionals is high and continues to grow. But like any career, it’s not for everyone.

To help you decide if this is the right choice for you, let’s take a quick look at some of the pros and cons:

Pro: It’s well paid. Let’s face it, money matters. Because SEO is so vital to modern businesses, they’re willing to generously compensate people who can get the results they need.

Con: It’s tricky. SEO is a constantly shifting landscape. Just when you think you have it figured out, Google changes the algorithm, and you have to rethink your entire strategy.

Pro: There’s a lot of variety. As discussed in the previous section, there are countless opportunities for SEO professionals.

From non-profits to professional sports franchises, mom-and-pop stores to multinational corporations – you can work in almost any industry, either independently or as part of a team.

Con: It takes time to get good at. You’re not going to become a search engine wizard in one day. You’ll spend a lot of time combing through Google Analytics, and it takes constant research to stay up to date on the latest techniques and best practices.

Pro: You’re constantly learning. If you’re the type of person who enjoys self-development, SEO may be perfect for you. From writing keyword-rich text to designing webpages, search engine optimization is anything but boring and provides you with easily transferrable skills.

Con: It requires patience. It can take days, weeks or even months for your latest implementation to reap rewards.

Quality optimization provides rewards in the long-term. But even after all your hard work, you may not see the results you wanted.

There are hundreds of ranking factors, many of which Google doesn’t reveal, and sometimes even a great strategy can come up short.

Whether the pros outweigh the cons is completely up to you. But if you haven’t been dissuaded, read on for tips on landing the career in SEO you want.

1. Identify What Employers Are Looking For

The key to finding a job, SEO or otherwise, is to have the qualifications the employer is looking for.

But there usually isn’t one set requirement for every SEO position. Instead, it will vary from organization to organization.

For example, some employers want applicants to have a college degree, while others will accept applicants solely on the strength of their professional portfolio.

Carefully peruse the job posting (if one exists) and consider the type of expertise the employer requires. Do you need in-depth technical skills or knowledge? Some positions may require someone who knows their way around Python NLP libraries, while others will want a Google Analytics wizard.

Some of the most common skills needed include target audience identification, knowledge of Google’s Webmaster Guidelines, experience with website audits, keyword research, and competitive analysis.

In addition to digital marketing experience, many companies also prefer candidates with proven verbal and written communication skills.

You can learn more about some of the most common SEO job requirements here.

2. Get To Know The Companies You’re Interested In

Before you ever send off an application, you should know as much as possible about the companies you’re interested in.

This will not only increase your chances of securing a job, but it will also help you determine if it’s a good cultural fit for you.

Research the organization’s history. How long have they been around? What are their primary products and services? Who are their competitors?

Spend some time investigating their core values. Peruse their website. Read their mission statement. Look them up on sites like GlassDoor and Indeed, where you can read employee reviews.

This is a great way to get an inside look at the culture and what working at the company is really like.

LinkedIn is also a great tool for research.

Look into company leadership, as well as the team you might be working with. See if you share any connections or interests. This can help build rapport during the interview process.

3. Stay Current With Emerging Trends And Hone Your Skills

Search Engine Optimization, more than almost any other field, is a constantly shifting landscape.

Whether it’s changes to Google’s algorithm or emerging new technologies, what worked yesterday may not work tomorrow.

Best practices are constantly changing. To stay at the top of the field, you need to know about them.

Show potential employees you’re not only aware of the latest trends and techniques, but you understand how to use them by applying them to your current work.

Stay up to date by reading blogs and web resources (like the one you’re on now, for example).

Participate in SEO forums where you can ask and answer questions. Enroll in free certification course that will look good on your resume.

And of course, don’t forget about Google Career Certificates, a low-cost way to earn the equivalent of a four-year degree in just a fraction of the time.

You can read more about how these certificates can help you fast-track your career in this article.

4. Build Your Online Brand

In an evolving job market, which also happens to coincide with a look-at-me social media environment, it’s more important than ever to stand out.

And that means more than simply doing good work and having an amazing portfolio – it means building your brand.

Not sure what that is? Think of it as how other people think about you. It’s both your talents and who you are, and it’s what differentiates from everyone else.

A good place to start branding yourself is with a personal website. More than a way to tell your story or show off work, also lets you show employers your web-savviness.

Think about it: What could prove your expertise with search engine optimization better than a personal site at the top of the rankings?

In one fell swoop, you’ve demonstrated both your expertise and experience. And if you need a little help getting that new website off the ground, we have a handy guide to get you started.

You may also consider optimizing your social media profile for the job you want. Make sure you’re presenting a consistent, professional message across platforms. And yes, that means deleting those embarrassing party pictures from college.

5. Customize Your Resume To The Role

Many jobseekers fall into the trap of creating one “good enough” resume and submitting that for every position they apply for. That’s a mistake.

Employers want to know you not only read the job posting, but that you’re qualified for the role.

Before hitting “send” on your next application, take some time to assess your strengths and feature the qualities hiring managers are looking for.

It may be as simple as restructuring your bulleted list of skills. Or, it may call for a massive rewriting of your entire resume to focus on more relevant experience.

Do a web search for resume examples for similar roles and tailor yours around them. SEO jobs want to know the specifics of your performance.

Did you take a website from the third page of Google results to the top spot? Highlight that.

Did you grow organic traffic by 32%? Your resume should show it.

Make sure you list not just your experience but your achievements, as well.

For more assistance in crafting an SEO resume, be sure to read this article.

6. Nail The Interview

Your resume has been polished, and you’ve attracted the attention of the hiring manager. Now comes the really tricky part – the interview.

Most people know better than to show up with uncombed hair, in ripped jeans and a wrinkled Justin Bieber t-shirt, but there’s so much more to good interviews than just looking great.

Body language is also important. Sit up straight, look people in the eye, and smile. Basically do all the things your kindergarten teacher taught you.

Come prepared with pointed questions to ask. Interviewers love when you have done your research. It shows your interest in the position and that you are taking the interview process seriously.

Rehearse your answers to common interview questions and be prepared to highlight your creativity and relevant skills.

Not sure what kind of questions you may be asked? We’ve provided a list of 46 common questions that may come up during an SEO job interview.

7. Know Your Worth

All your life you’ve probably been told it’s bad manners to discuss money. There is, however, one exception to this rule – during job interviews.

Be confident in your skills and ask for compensation commensurate with them.

Research how much jobs at this level generally pay based upon job title and experience. Not sure where to start? Take a look at State of SEO 2023 SEO Salary Report.

And, be prepared to negotiate. Most jobs expect you to have a counteroffer.

A good rule of thumb is to ask for 10% more than you think you’ll get.

Provided your counter isn’t completely unrealistic, it’s not harmful to ask for more money, and who knows? You just might get it. But you won’t know if you don’t ask.


In the course of this piece, we’ve taken a look at what types of SEO positions are out there, what the pros and cons of a career in this field are and some strategies for landing the job you want.

If there is one thing you take away, let it be this: SEO is a good career choice, where you will be in high demand.

With the huge global shift into digital, people are more connected to the web than ever before. And that means more content in need of optimization.

According to Business Wire, the global market for SEO services is expected to grow by 19.6% to reach $83.7 billion in 2025.

And that means the sky is the limit for SEO professionals right. Now go out there and get that job.

More Resources:

Featured Image: iJeab/Shutterstock

6 Image Optimization Tips From Google

In a new video from Google, Developer Advocate Alan Kent shares six tips for optimizing images for ecommerce websites.

Clocking in at over 14-minutes, Google’s video is a lot to digest if you’re busy working on websites.

Here’s a more palatable recap you can consume in under five minutes.

These are Google’s tips for making images load faster and more efficiently.

1. Eliminate Image Cumulative Layout Shift (CLS)

CLS refers to instances where content on the page visually moves, or shifts, from one place to another as it’s loading.

While this problem isn’t exclusively caused by images, they can contribute to the problem if used incorrectly.

In most cases, CLS is easy to spot by looking for movement on a page during loading, but there are several tools to measure it.

For more on CLS, how to measure it, and how to fix it, see our comprehensive guide:

2. Correctly Size Your Images

Pick the right width and height for your images, as larger files take longer to download.

Sizing images correctly can be complicated due to the ranges of screen sizes and resolutions that visit your site.

If the browser crops the image on its own, the download size ends up being longer than needed, which only drags things down.

One easy way to detect incorrectly sized images is by using the properly sized images section under Opportunities in the PageSpeed Insights report.

Once you’ve identified images that are larger than necessary, you can fix the problem with solutions such as responsive images.

3. Use The Best Image File Format

Think about the file format of your images, such as whether to use PNG, JPEG, or webP files.

The file format affects the file size, so choosing right one requires careful consideration.

There are pros and cons to weigh out for each format. For example, JPEG and webP tend to have lower file sizes, though the smaller size is achieved at the expense of image quality.

However, a degradation of image quality may not be noticeable by shoppers, and the speed benefit could be substantial.

To detect if your site can benefit from using a different image format, look in the serve images in next-gen formats section of the PageSpeed Insights report. This report lists images that can be converted to a more efficient file format.

4. Compress Images Appropriately

Use the right quality factor for your images to encode them efficiently while retaining the desired image quality.

The Encode Images Efficiently section of the PageSpeed Insights report can be used to identify images that are good candidates for compression optimization. The report also shows potential file size savings.

To find a quality factor you’re satisfied with, use your choice of image conversion tool on several images using different quality values and compare the before and after.

Google recommends the site chúng tôi as an easy way of comparing images with and without compression.

5. Cache Images In The Browser

Tell the browser how long it can safely cache images.

When you return an image you can return an HTTP response header with caching guidance, such as how long it is recommended for a browser to cache an image for.

Again, you can use the PageSpeed Insights report to detect if the HTTP response cache headers have been set properly on your site.

The serve static assets with an efficient cache policy section identifies images that may benefit from caching improvements.

To fix issues on your site, see if you have platform or web server settings you can change to adjust the cache lifetime for images on your site.

If you don’t change images frequently, then you can set a long cache lifetime.

Hero images at the top of the page

Other images above the fold

Images just below the fold

The rest of the images on a webpage can be lazy loaded.

To detect if your site is loading images efficiently you can refer to the PageSpeed Insights report. In the defer offscreen images section of the report you’ll see a list of images that could be loaded after other images.

For more detail on any of the above tips, see the full video from Google below:

Featured Image: Tada Images/Shutterstock

Google’s Martin Splitt Explains Why Infinite Scroll Causes Seo Problems

Google’s Martin Splitt had to remind SEOs and site owners that Googlebot doesn’t scroll through pages.

When infinite scrolling is implemented on a web page it can cause issues with how the content is indexed in Google Search.

In an issue addressed by Splitt during a  virtual conference, a website’s content was missing from the Google Search index because of infinite scrolling.

Here’s more about the issue, why infinite scroll prevents content from being indexed, and what Google recommends doing instead.

Google’s Martin Splitt Debugs JavaScript SEO Issues at Virtual Conference

Splitt was one of several guest speakers at a technical SEO virtual conference called ‘Better Together,’ held on April 14.

Being a virtual event allowed Splitt to share his own screen and show people in real-time how he debugs SEO issues.

Each issue he looked at was based on a a real case he debugged in the past.

One such issue dealt with content missing from Google’s indexed.

Splitt walked people through a series of tests that eventually lead to him discovering the website is utilizing infinite scroll.

Here’s why that’s a problem when it comes to indexing.

Why Infinite Scroll is a Problem

Splitt provided the example of a news website that relies on infinite scroll (also referred to as “lazy loading) to load new content.

That means the web page, in this case the home page, does not load additional content until a visitor scrolls to the bottom of the screen.

Splitt explains why that’s a problem: “What does Googlebot not do? It doesn’t scroll.“

What Googlebot does is land on a page and crawl what is immediately visible.

It’s worth noting this statement is markedly different from one Splitt provided last month, where he didn’t state definitively whether Googlebot can see additional content.

See: Google’s Martin Splitt on Indexing Pages with Infinite Scroll

Googlebot not being able to scroll could potentially lead to a lot of content missing from Google’s search index.

This is what site owners should consider doing instead.

Alternatives to Infinite Scroll

Splitt says site owners should change their implementation to not rely solely on scrolling.

He mentions that native lazy loading for images is fine, and using IntersectionObserver API is acceptable as well.

If you absolutely must work with lazy loading for key web page content, then make sure your JavaScript library supports loading data when it enters the viewport.

Another route you could go is using paginated loading in addition to infinite scroll.

Google’s official documentation on fixing lazy-loaded content recommends supporting paginated loading for infinite scroll:

“If you are implementing an infinite scroll experience, make sure to support paginated loading.

Paginated loading is important for users because it allows them to share and reengage with your content.

It also allows Google to show a link to a specific point in the content, rather than the top of an infinite scrolling page.”

To ensure your website fully supports paginated loading, you must be able to provide a unique link to each section that users can share and load directly.

Test Your Implementation

Regardless of the method you choose, Splitt stresses how crucial it is to test your implementation.

The problem that Splitt debugged could have been discovered by the site owner themselves if they tested their implementation of infinite scroll.

Splitt actually used Google’s rich results test to discover the problem himself.

The rich results test allows you to view the exact that Googlebot is able to crawl when it lands on a URL.

In the case of the news website that Splitt was speaking to, Googlebot was only able to see ten articles on the home page when there were significantly more than ten.

That’s one way to test your implementation of lazy loading.

Another way, which is included in in Google’s official help document, is to use the Puppeteer script:

Here are some additional resources:

See Martin Splitt’s full presentation in the video below:

From the 31:34 mark:

“We see that there is a window.onoverscroll. What is window.onoverscroll?

Window.onoverscroll is a function that allows us to call on this code, and run this JavaScript when the page is scrolled…

What does Googlebot not do? It doesn’t scroll.

That’s why this is actually not being called when Googlebot is involved because we are not scrolling anything on the page.

So the simple thing here is they need to fix, and actually change, their implementation to not just use scrolling.

They can use things like native lazy loading for images.

Or, if they want to use this to actually do infinite scroll, some libraries are doing this better and some other libraries are using IntersectionObserver instead.

Both of these ways are valuable.

The most important lesson to learn here is test your implementations.

If you implement something – they could have done the same thing given that they understand what they are looking at and could have seen that what they are missing is whatever they’re doing is scrolling and in our documentation we say that we don’t scroll so they would need to change their code.”

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