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Google’s European Android search default process will make it money

Android users in Europe will get to pick their search engine of choice, as Google complies with the antitrust ruling from the European Commission, though in doing so the company will be lining its own pockets. Google was found guilty last year of creating a monopoly situation in Europe, insisting that Android smartphones have the Chrome browser pre-installed, and its own search engine set as the default.

Google’s argument was that it was working in the best interests of consumers, but regulators at the European Commission didn’t agree. They levied a 4.34 billion euro fine ($5 billion) on the company, and demanded systematic changes to prevent users from being funneled into Google services without a choice.

One of the biggest examples of the choices Google will be implementing is being revealed today. European users will be presented with a box allowing them to choose their own search provider. That will determine the default search engine used in both the search box on the Android home screen, and in Google Chrome.

Exactly which search providers will be available will depend on the location of the user. In Google’s example, its own search engine is listed along with Yahoo, the German Ecosia eco-focused search engine, and the French Qwant search engine which promises no user tracking or results personalization. Providers will be able to apply to be part of the new choice screen, Google says.

If that provider’s app is not already installed, it will be automatically when their search engine is selected. The new menu will be shown to anybody setting up a new Android phone or tablet – with the options randomized each time – though only in Europe. Since the EC’s antitrust ruling doesn’t apply in North American, users there will still get Google as the default.

For providers, though, the process may well require deep pockets. Google will use a first-price sealed-bid auction for inclusion, where each search provider states “the price that they are willing to pay each time a user selects them from the choice screen in the given country.” The three highest bigger that meet or exceed a minimum threshold will be included on the screen.

Should fewer than three meet that minimum threshold, Google will pick candidates at random from the eligible search providers. That group will include those providers who applied, but did not necessarily submit a bid.

To ensure quality, and functionality, Google says that it’ll be assessing search providers to make sure they provide a “general search service” rather than a specialized service on a single topic. They must also provide local language support for the countries in which they’re applying for inclusion, and have a free app available in the Google Play store.

Google’s argument for the auction process is that it’s “a fair and objective method” on which inclusion can be based. “It allows search providers to decide what value they place on appearing in the choice screen and to bid accordingly,” the search giant says, but it won’t be releasing details on how much is being bid and how many eligible search providers there are in each country.

It’s likely to be controversial, however. After all, the antitrust ruling was intended to punish Google for its actions in Europe, yet the company has managed to turn it into another way of making money. Applications to apply for eligibility and submit bids must be received by mid-September, with Google promising a list of providers for each EEA country by the end of October. The choice list itself, however, won’t show up on Android devices until 2023.

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How To Add Google Maps Location To Google Docs.

If you are using Google Docs as your main word processing tool, you’ll be aware of most of the powerful tools and options you have at your disposal. While most of the features are standard across traditional word processing software, Google has recently added an option that allows you to add Google Maps location information directed into Google Docs.

Related: How to solve save formats missing in Photoshop.

Google Docs is a powerful,l free word processing tool that is available for anyone to use. It has all of the basics anyone will ever need to create simple text documents as well as a range of more complex tools that tie into some of Google’s other products like Sheets, Slides, and more recently Google Maps.

How do you add Google Maps to Google Docs? Add Google Maps info to Google Docs.

Although not everything that Google does is simple and straightforward, this feature is about as simple as it gets. But most people won’t have a clue where to look to find it which is where we come in! You’re welcome!

To begin, the first thing you are going to need to do is to sign in to Google Docs and open an existing document or create a new one.

Now simply type the name of the place you’d like to add to your document, then select it from the list of options.

When it has been added it will look like this: Kalgoorlie – Boulder

It is essentially an active Google Maps link that will take you directly to the location on Google Maps. If you are on a mobile device and you see one of these links you can choose to open it in Google Maps.

That’s all there is to it. It’s quick easy and a really handy way to add location data to documents and other projects you may be creating in Google Docs.

Using Google Chrome?

If you’re also using Google Chrome, you may fish to disable the new Google Trends feature on Google Search. This potentially annoying feature uses user data and current popular search trends to suggest you content when you are searching using chúng tôi or Google from Chrome.

How to disable Google Trends on PC and Mobile devices.

How To Link Google Ads To Google Analytics Step

🚨 Note: All standard Universal Analytics properties will stop processing new hits on July 1, 2023. 360 Universal Analytics properties will stop processing new hits on October 1, 2023. That’s why it is recommended to do the GA4 migration. We’ve also created a GA4 version of this post.

Google Ads and Google Analytics are both powerful marketing tools on their own—but what if you could get the best of both worlds by connecting them?

In this guide, you’ll learn why you should link Google Ads to Google Analytics, how to do it, and how to make sense of the collected data. 

An overview of what we’ll cover: 

So let’s start!

Why Connect Your Google Ads and Google Analytics Accounts?

Linking your Google Analytics account to your Google Ads account has two major benefits that you wouldn’t be able to leverage from these tools separately. 

Observe the Behavior of Google Ad Traffic

Firstly, you’ll be able to track the behavior of the users that visit your website from a Google Ad.

For example, did the user visits other pages on the website? Or did they leave immediately? Are they more likely to convert than users who arrived from other sources?

You can answer all of these questions by importing Google Analytics metrics like Bounce Rate, Pages/Session, and Average Session Duration into your Google Ads account.

Thus, linking these two accounts extends your ability to track traffic and user behavior. It also tells you about the quality of traffic that you’re buying with Google Ads.

Google Analytics Retargeting Audience

Secondly, you can retarget an audience from your Google Analytics account using Google Ads. 

Depending on your requirements, you can create different types of audiences in Google Analytics and target them using Google Ads.

Apart from this, you can also import Analytics goals and Ecommerce transactions into your Google Ads account for better goal tracking. Similarly, you can import cross-device conversions into your Google Ads account when you activate Google signals.

So let’s see how to connect these accounts!

Log In with the Same Email Address on Both Accounts

We’ll start by logging into both of our accounts.

🚨 Note: Make sure you are logged in with the same email address on your Google Ads account that you are logged in with your Google Analytics account.

First, find your Google Ads email address at the top right-hand side of the screen.

Your Google Analytics email address will be found under your account name.

Next, we’ll need to check whether we have the correct account permissions set for connecting. 

Check That You Have the Right Account Permissions

One major thing we need to take care of is to grant correct permissions. 

Let’s see how!

Google Ads Permissions

Then, check your access under Access level. You need to have Admin access level set up with your email address.

Google Analytics Permissions

Go over to the Admin section at the lower left-hand side of the platform.

Under User Management, you need to have edit access to the account.

Link Your Accounts Together

Check the compatibility of your Google Ads IDs.

Choose and input an account name in the Link group title field. This way, if you have multiple accounts that you connect to your Google Ads account, you can determine where this is coming from. 

Choose where you want to pull data from. You are allowed to choose multiple views. 

Enable auto-tagging to automatically pull data from your Google Ads account into Google Analytics. 

You may also want to leave auto-tagging settings as they are, especially if you are utilizing UTM tags and you want to avoid mixing it up with the auto-tagging feature.

You may also want to try to link Google Ads and Google Analytics through Google Ads’ linking wizard.

So let’s go ahead and see how the data will look once the two accounts are linked! 

Looking at Live Data

Open the homepage of your Google Analytics account. You’ll be able to see all the campaigns and reports under Acquisition → Google Ads → Campaigns. 

On the top of the screen, you’ll see the sales charts. It will show the number of Users vs. Transactions report of a particular timeframe for your campaign.

Going further down on the Campaigns page, you’ll see the different metrics of your campaigns. 

For example, you’ll find the Cost and Revenue in this report. You’ll also see the Ecommerce Conversion Rate, Bounce Rate, Sessions, etc. for your campaigns. 

Similarly, you can analyze and compare the results of different campaigns to increase their effectiveness. 

For example, the bounce rate of a smart campaign can be considered good even if it’s around 80%, but the bounce rate of a shopping campaign will be considered good only if it’s really low.

You can definitely obtain revenue-related information from your Google Ads account. But when you analyze the reports with your Google Analytics account, you can make more informed decisions as you have a holistic view of data. 

FAQ What account permissions do I need to connect my accounts? What data can I see once my accounts are linked?

After linking your accounts, you’ll be able to see more data in both Google Ads and Google Analytics. In Google Analytics, go to Acquisition → Google Ads → Campaigns to view campaigns and reports. You’ll see sales charts, metrics like Cost, Revenue, Ecommerce Conversion Rate, Bounce Rate, and Sessions. You can analyze and compare the results of different campaigns to optimize their effectiveness.

How does linking Google Ads and Google Analytics help with decision-making?

Linking the two accounts provides a holistic view of data, allowing for more informed decision-making. While revenue-related information can be obtained from Google Ads, analyzing reports in Google Analytics provides additional insights and a comprehensive understanding of user behavior, enabling better decision-making for ad campaigns.

Summary

So that’s all you need to know about linking your Google Analytics account with your Google Ads account. 

Have you started doing keyword research for your Google Ads campaign? Check out our handy guide on how to use Google Keyword Planner for SEO keyword research.

Losing Google Labs Is The Price For A More Focused Google

Last week during Google’s quarterly earnings call CEO Larry Page laid out a new vision for the company that seemed to signal that the era of Google Labs was at an end. After years of throwing a lot of projects against the wall to see what sticks, Page said that major priority for the company was focus. Page called the approach “more wood behind fewer arrows.”

This new level of focus will mean more support for major Google projects and ideas but it also meant the search giant trim away projects that didn’t work. Page tied this new strategy to Google’s recent decision to shut down Google Health and Google PowerMeter Services Google introduced to give users easier access to their health care and energy usage information respectively. Now Google Labs is the latest casualty of the “more wood fewer arrows” approach.

In Video: Say Goodbye to Google Labs

It’s hard not to feel like we’ve lost something great as the search giant shuts down Google Labs. Labs launched way back in 2002 and in its almost 10 years of existence it’s been responsible for some of Google’s biggest services. Even if a lot of the projects from Google Labs never went beyond the test tube, it was still great for Google to establish a breeding ground for strange and wonderful ideas that didn’t fit in anywhere else in the organization.

But a second look at Google Labs shows that many of these projects didn’t fit anywhere for a reason. It’s hard for even the most diehard Labs supporter to stay enthusiastic about lab experiments like DataWiki with the exciting description of “a wiki for structured data.” I don’t mean to imply that it’s all been failures or boring experiments, just that it’s important to remember when mourning Google Labs that it’s not what it once was.

Still, the highs got pretty high, the project has also been responsible for some enormous successes over the years. Both Gmail and Google Maps originally started as humble lab projects. Recently Google announced Swiffy, a tool that converts Flash files automatically to HTML5. It’s also a godsend for stranded iPad users everywhere. In recent years the experiments coming out of Google Labs have been less revolutionary and it’s wise of the company to focus on the products that really could make as much of a splash as Gmail.

I agree that Google should give more time and support to some of its big name projects, and I can already see how that strategy has served them well on projects like Google+. With all the ideas that Google throws at the populace it’s not surprising they’ve had trouble finding the resources for all of them.

If Google had been able to put more of its programmers on a project like Google Wave, for instance, then we might still be using it today. Instead, after the company hyped Wave as the next generation of e-mail, Google unceremoniously dumped Wave after less than a year. The technology had promise (it gained quite the following among PCWorld staffers) but with numerous bugs and almost no updates to fix them, the service never really found the audience it needed. Who knows, a more focused Google might even have created something like Google+ right off the bat instead of surprising and annoying Gmail users with Google Buzz.

If you still have a favorite project in Google’s Labs all hope isn’t lost. Google has said that while it will be quietly shutting down some of the projects currently in the Labs others will find a new life integrated into the search giant’s other projects and services.

We’ve got our own slideshow of our favorite Google Labs experiments but we want to hear from you. What were your favorite Google Labs projects over the years? What do you hope makes the cut as Google transitions into the new era?

Google Unconference Returns, Registrations Open

Google is bringing its Search Central Unconference virtual event back for another year on June 21. Registrations are open from now until June 14.

Google held its inaugural Unconference last August, which was the first ever virtual event in the company’s history.

As companies were forced to do during the pandemic, Google pivoted toward virtual events in lieu of the in-person conferences it would ordinarily hold throughout the year.

With travel restrictions still in place in many countries, it looks like Google intends to keep its events virtual for at least another year.

If the success of a virtual event can be measured on attendance alone, then Google’s first Unconference was a home run. Attendance slots filled up almost immediately, and the feedback was largely positive.

Here’s a look at what Google has in store for the second annual event.

What is a Google Unconference?

Google calls this particular event an Unconference to make it clear that it’s different from typical Google events or other online conferences.

“This event isn’t just for you – it’s your event. In particular, the word “unconference” means that you get to choose which sessions you want to attend and actively participate in. You will shape the event by taking part in discussions, feedback sessions, and similar formats that need your input.”

Google strongly emphasizes the participation aspect of this event. It’s not an event to attend if you wish to sit back and passively listen to speakers’ presentations.

The Google Search Central Unconference encourages attendees to actively participate in each session.

With that being the case, Google aims to diversify the attendee list with individuals from different backgrounds.

“It’s your chance to collaborate with other site owners, SEOs, developers, digital marketers, publishers, and Google product teams, such as Search Console and Google Search, which helps us deliver more value to you and the community.”

The idea is that a diverse group of attendees can help everyone learn more from each other and their unique perspectives.

“As we have limited spots, we might have to select attendees based on background and demographics to get a good mix of perspectives in the event.”

Unfortunately, that also means not everyone who wants to attend the event will get a chance to.

To add to the exclusivity of the Unconference, sessions will not be recorded. A blog post will be published after the event but, for the most part, what happens at Unconference stays at Unconference.

How to Register For the Google Search Central Unconference

Those who are interested in attending the Unconference are asked to fill out an application.

The application asks registrants to vote on two sessions they’re interested in attending. Sessions will then be added to the event based on the amount of votes they receive.

Possible sessions include:

Publisher policy videos

Search Console chit chat

Video SEO Q&A

Core Web Vitals & Ecommerce Q&A

Core Web Vitals & RUM

Core Web Vitals – Diagnosing and solving common issues

Website quality in 2023

Ecommerce SEO challenges & best practices

Improving Search Central support

Log file analysis

The future of feeds on the open web

SEO for podcasts

SEO scripts – making SEO easier with automation

Google will notify registrants between June 14th and 16th if their application to attend the event was accepted.

Inside Google Photos: A Super

Inside Google Photos: A super-smart cloud for your memories

Google Photos isn’t the first cloud photo storage service, or the first media management platform, but first impressions suggest Google has raised the stakes with its smart new system. Announced at Google I/O today, and further detailed in a later session by Bradley Horowitz along with the rest of the Google Photos team, much of the near-magic is what’s going on behind the scenes, such as how it uses landmark recognition to fill in missing geotags, intelligently deals with diminishing storage on smartphones, and even differentiates dogs.

“My background is computer vision. I’ve been working on this problem for twenty years,” Horowitz said. “We are bringing Google scale technology to the problem [of taming media] … I think we’re at the point where the system can take care of the tedium for you.”

For instance, Geotagging is something we take for granted on smartphone and tablet cameras, but it’s still relatively rare to find on dedicated cameras and, of course, is absent from images you’ve scanned in from old prints or negatives.

Other photo storage services allow for manual organization by geography, but Google Photos does it itself and in a surprising way. Google relies on landmark recognition, able to spot and identify over 250,000 different locations, buildings, and oft-photographed icons: so, if you stood in front of the pyramids but were shooting with an old DSLR, Google Photos will ID the buildings and know you’re in Egypt.

Even if you move and there’s not a key landmark, Photos can infer where you’re likely to be from other recent shots, based on how far you could feasibly have moved in the meantime.

The object recognition doesn’t stop there. The search box in Google Photos can flag up dogs, or drinks, or diggers, based on what’s on each frame and without any prior organization on the part of the user. It isn’t just limited to broad-strokes queries, either: during the demo, Lee showed how it was able to show only golden retrievers, not every dog in his gallery.

Complex searches can be combined, too. Lee searched for “food in Hawaii” and got results limited to meals where the photos were captured in that location.

“It makes our memories much more accessible than they used to be,” Lee pointed out.

Google Photos also does Google+ style editing to try to make photos and videos more interesting. For instance, when adjusting the brightness of an image of people – say, when they’re backlit and their faces are in shadow – Google Photos will spot the faces and tweak its algorithms to particularly boost the visibility in those regions.

Other editing tools will include cropping, level adjustments, and more. Photos will warn if you’ve already shared the shot, and that those people will see the changed version, prompting you to make a copy first. Incidentally, if you’ve shared content and then revoke that privilege, the photos and videos won’t be deleted from that person’s account if they’ve added them to their library first.

There’ll be intelligent collage creation, and automatically-curated videos made up of various clips and photos uploaded from the same event. As with Google+, you’ll be able to rearrange or remove individual clips from those highlight reels, together with changing the background music. “This is almost like having a Hollywood producer following you around,” Lee suggested, “and documenting your life with these short videos.”

Google+ Stories are present too, and Photos will also support their manual creation.

The flip-side to all this, mind, is how comfortable you are with handing over all your photos to Google. Horowitz is keen to stress how focused the company is on privacy – hence consciously splitting Google Photos away from Google+, which Google is seeing as increasingly for socializing and groups – and right now the search giant says there are no monetization plans for the platform. Meanwhile, there’s Google Takeout to then extract them from the server if you want to.

What you’ll get when you do that – or when you share images – depends on what plan you subscribe to. While the “High Quality” plan – the free one – includes unlimited photo storage at up to 16-megapixels and up to video at 1080p, Google is actually applying compression in order to minimize the hit on its servers.

“We’re actually re-encoding your images at near-identical quality,” Lee explained. “It’s visually identical, but takes up a lot less storage … These photos really are identical to the human eye.”

On the flip side, since Google Drive can see anything you’ve uploaded through Photos, you can use the desktop sync client to pull down a local copy to your PC or Mac. If you’re keeping your originals in Google Photos, and running short on space on your Android handset or iPhone, the app will flag up those you have full versions of which stored in the cloud, and offer to delete the local duplicates in one fell swoop.

Not every photo management service is created equal, and while you can find lashings of cloud storage for free or almost-free in several places, few seem to be doing quite as much as Google in computational vision and image analysis. That clearly comes with a compromise in terms of what processing Google is doing – the company is saying nothing but reassuring things right now about its intentions with your data – but it’s tough not to be impressed by the results.

Google Recommends Using Javascript “Responsibly”

Google’s Martin Splitt, a webmaster trends analyst, recommends reducing reliance on JavaScript in order to provide the best experience for users.

In addition, “responsible” use of JavaScript can also help ensure that a site’s content is not lagging behind in Google’s search index.

These points were brought up during the latest SEO Mythbusting video which focuses on web performance.

Joined by Ada Rose Cannon of Samsung, Splitt discussed a number of topics about web performance as it relates to SEO.

The discussion naturally led to the topic of JavaScript, as overuse of JS can seriously drag down the performance of a website.

Here are some highlights from the discussion.

JavaScript sites may be lagging behind

Overuse of JavaScript can be especially detrimental to sites that publish fresh content on a daily basis.

As a result of Google’s two-pass indexing process, fresh content on a JS-heavy site may not be indexed in search results for up to a week after it has been published.

When crawling a JS-heavy web page, Googlebot will first render the non-JS elements like HTML and CSS.

The page then gets put into a queue and Googlebot will render and index the rest of the content when more resources are available.

Use dynamic rendering to avoid a delay in indexing

One way to get around the problem of indexing lag, other than using hybrid rendering or server-side rendering, is to utilize dynamic rendering.

Dynamic rendering provides Googlebot with a static rendered version of a page, which will help it get indexed faster.

Rely mostly on HTML and CSS, if possible

When it comes to crawling, indexing, and overall user experience its best to rely primarily on HTML and CSS.

Splitt says HTML and CSS are more “resilient” than JavaScript because they degrade more gracefully.

For further information, see the full video below:

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