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The Travel Industry is also undergoing rapid transformation. To improve client encounters Let’s look at some of the ways automation is changing the travel Industry in 2023

Booking: Artificial Intelligence and Machine Learning algorithms are being used to develop more efficient and accurate travel scheduling systems capable of suggesting the best bargains on flights and accommodations as well as personalizing travel plans.

Fraud Detection: Artificial Intelligence and machine learning can also be used to identify and avoid fraud. Algorithms are taught on big data sets to identify patterns indicative of fraud, such as anomalies in trip reservations, payments, or consumer behavior.

Language Translation: With the worldwide increase in cross-border travel, automation technologies such as AI-powered language translation are becoming essential for travel companies and online platforms serving clients from various countries.

Chatbots & Virtual Assistants: Chatbots and virtual assistants are being used extensively in the industry to provide 24/7 customer assistance, answer commonly asked inquiries, and assist with the booking system. They also help with post-booking tasks like altering or canceling bookings. This not only provides customers convenience but also frees up human customer assistance to tackle more complicated inquiries.

Transportation and Supply Chain: Another significant field of the travel business where automation is making a difference in supply chain and logistics administration. Automation improves routes, controls supply, and even forecasts demand. This assists travel businesses in lowering expenses and increasing efficiency.

Hospitality: The hotel business has begun to use robots for housekeeping, cleaning, and delivery, lowering personnel costs and improving productivity. Some of the world’s most famous hotel companies use robots for room service and room administration, such as managing the lights and climate. Robots are also lowering visitor wait times by speeding up the check-in and check-out processes. These are just a few instances of the front counter and staff administration that robotic automation makes feasible.

Rental car industry: The leasing procedure is being streamlined by automation. Self-service kiosks and smartphone applications, for example, are now available in the rental vehicle business for faster check-in and check-out. GPS monitoring and automated vehicle maintenance systems are two more examples of how automation is assisting rental car businesses in improving fleet administration.

Cruise industry: Automation in tracking, propulsion, freight management, and other areas is increasing ship productivity and safety.

Rail industry: Automation has greatly improved the Train Control Technique, Train Management, Train Maintenance, Passenger Information System, ticketing and fee collection, Train Dispatch System, Safety systems, and many other areas in this business.

These are only some instances. There are numerous areas where mechanization is bringing about change through newer and better equipment and altering the way we journey. ChatGPT, the newest AI invention, is heralding the beginning of an age of automation as we speak. ChatGPT can be easily incorporated to raise automation to new heights due to its ability to handle a wide range of activities, from chats to various other applications. ChatGPT’s power is undeniable, and it has the ability to change the game in the business. While the potential of these tools can be both motivating and frightening, when used properly, computerized systems can bring about new breakthroughs and benefits to humankind in a variety of fields, not just the tourism industry. ChatGPT and other extremely complex AI models may be at the forefront of AI-enabled automation in the future.

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5 Common Web Scraping Applications In The Travel Industry 2023

Web scraping is used to aggregate travel, hotel, and airline data from multiple web sources using a web scraping tool or web scraping API. Scraped travel data enables businesses to monitor their competitors, optimize their pricing strategy, discover trending keywords in a specific topic, and personalize their customers’ journeys. Scraping travel data automates and improves the efficiency of many tasks in the travel and hospitality industries. However, companies face challenges in achieving desired business outcomes due to a lack of knowledge about how to benefit from scraped travel data.

This article discusses how a web scraper collects travel and tourism data from websites and the 5 common applications/use cases of web scraping in the travel industry.

1. Scraping hotel reviews & pricing

After you enter the necessary information, such as check-in/out dates, the website will display the most popular hotels that match your preferences. The algorithms used by travel companies generally rank hotels based on user preferences, popularity, satisfaction, etc. It is critical to have a high number of positive reviews to be ranked higher. Web scraping helps hospitality companies:

Compare prices of hotel competitors to adjust their prices accordingly: Pricing strategy is influenced by strong competition, high taxes, unfavorable economic conditions, and the quality of products and services. If you want to adjust your prices based on your competitors’ prices. You need to collect publicly available information about your competitor’s prices. Web scraping bot enables companies to get room prices from different hotel pages. 

Turn customer reviews into insight: You can scrape your company’s and competitors’ customer reviews from websites and web pages. Scraped web data allows companies to analyze sentiment in customers’ reviews ( see Figure 1). You can get insights about: 

Your customers’ preferences and expectations.

Your pain points that need to be improved. 

How you enhance your value proposition. 

What/how your competitors do right.

Figure 1: Customers’ descriptive words for a specific product

Source: AIMultiple

How to collect hotel review & price data 

Web scraping tools enable companies to collect publicly available hotel and tourism data, including hotel listings, prices, ratings, reviews, pictures, addresses, etc. A web scraping bot follows the steps below to collect public web data.

Web scraping bots help travel agencies in obtaining real-time data from multiple web sources or specific web pages. Product price and stock information are examples of data that are constantly changing. 

Assume you want to track and observe hotel room prices in a specific area for a month. In that case, your dynamic data is “room price,” which is constantly changing. A web scraping bot will extract room pricing data on the first of the month. When the price of rooms changes on the website from which you extract data, your scraper also updates the price data. Thus, you will receive the most recent price data. 

The web scraper will make numerous connection requests to the website to update the price. If you make a connection request with the same IP address, the website will identify your web scraper and block it to prevent data scraping. You can use a proxy server to scrape web data to avoid being detected and blocked by the website.

Check out our in-depth guide to proxy server types to decide which proxy server is best for you.

A quick tip: Residential and Internet Service Provider (ISP) proxy servers are excellent choices for large-scale web scraping projects. Because you must make multiple requests, IP anonymity and privacy are critical to avoid being identified as a scraping bot. If, on the other hand, your scraping project must be completed as soon as possible. Datacenter proxies are the best option for completing tasks quickly.


Bright Data’s Data Collector extracts publicly available data from various websites for travel and hospitality companies.  It aggregates hotel, travel and airline data from different data sources, such as hotel listings, reviews, ticket prices, location data, customer data, social media trends, room and flight ticket availability (see Figure 2).

Figure 2: How Bright Data helps businesses in the travel sector

3. Scraping airline/flight  data

The airline industry implements various ticket pricing such as economy, premium economy, business class, etc. Ticket prices change according to:

Flight date, 

The number of seats left,

Itinerary dependencies such as one-way flights, 

Sales volume like off-peak times, etc. 

Web scraping helps airline companies understand current airline market conditions, offer personalized prices to customers, and manage customers’ demands. Web scraping bots extract flight data, including flight number, flight duration, ticket price, plane name, arrival/destination time, airline name, etc. Web scraping is used by airlines for:

Price monitoring: Price monitoring is crucial to keep up with the competition in the airline industry. It helps airline companies to understand market demand and supply and improve demand management based on current market conditions. A web scraping tool can be used to analyze current market conditions. 

Analyzing market share: Scraped flight data can be used to analyze the current airline market conditions. It allows airline companies to 

Understand how their competitors are doing by analyzing their market share in the total airline industry share. 

Pinpoint growing investment areas in the airline industry. 

Analyze top players in the competition and understand how they differentiate their products and services.

Improve growth strategy to increase your company’s visibility.

How to scrape flight price information from websites

Assume you want to get the most recent flight price information. Flight prices can be found using a travel booking platform or airline companies’ websites. 

 Select a date range to see all available flight tickets. 

 Copy the website’s URL. 

 Paste the URL into the web scraping bot and run it. 

 The bot will extract all the required information.  

 Depending on your needs, specify the scraping time, such as every 120 minutes, day, or  week. The web scraping bot will refresh the scraped flight prices regularly. 

Convert the extracted data into the desired format.

4. Analyzing travel/tourism trends

Suppose you are in the travel and tourism industry. In that case, your competitors are most likely using social media channels effectively for campaigns, brand building, and other purposes to improve their online presence. Web scraping bots: 

Extract trending topics and hashtags on social media platforms.

Aggregate travel news from blogs/travel sites. 

Monitor competitors’ social media channels. 

How to scrape travel and tourism trends from websites 

Let’s go over an example; assume you own a boutique hotel located in New Orleans. When you search “boutique hotels in New Orleans” many boutique hotels will appear in search results based on your search terms, reviews, ratings, and other factors (see Figure 3).

A quick tip: You can search for keywords that your hotel is trying to rank in Google search results, such as “boutique hotels for couples,” “boutique hotels for families,” “boutique hotels with child-friendly” etc. 

Figure 3: Shows the search results for a “boutique hotels in New Orleans” query

According to Google, “near me” or “nearby” searches have increased by 150%. When people search for a restaurant, hotel, vacation rental, or flights they use search engine’ maps to find the places in their areas. They search for “restaurants near me” or “hotels near me,” for example. This makes search engine maps data critical for businesses. 

Source: Google

When I search for “vacation rentals in Texas” Google Maps displays many vacation rentals in the searched area (see Figure 4). Results can also be sorted by rating. Google Maps data is an excellent resource for connecting customers with businesses. Web scraping bots collect information about real estate, hotels, restaurants, vacation rentals, etc. Companies can use Google Maps to scrape their competitors’ location details, customer ratings, and reviews.

Figure 4: Google Maps search result for “vacation rentals in Texas”

Source: Google

How to scrape travel & tourism data from Google Maps

Search for a specific keyword, such as “hotels in California”. 

Scrape all business listings on each Google Map search result. 

The web scraping bot scrapes each search result page individually. 

On Google Map pages, the scraper extracts all available data by category, such as business names, website addresses, location details, customer ratings and reviews, service descriptions, and so on. 

Download all scraped pages as CSV, XLSX, or other formats.

Further Reading

For a comprehensive view of web scraping, how it works, use cases, and tools, download our in-depth whitepaper on the topic:

If you believe your company could benefit from a web scraping solution, look through our list of web crawlers to find the best vendor for you.

For guidance to choose the right tool, reach out to us:

Gulbahar Karatas

Gülbahar is an AIMultiple industry analyst focused on web data collections and applications of web data.





Moley Robotics: Transforming The Industry With The World’s First Robotic Kitchen

Moley Robotics founded in 2014 by London-based computer scientist, robotics and healthcare innovator Dr




, has created 


world’s first 


 robotic kitchen unit. 

The unit

learns recipes, cooks them and clears up kitchen modules after cooking.

The need for 



world’s first fully automated robotic kitchen was identified in 2013 when Dr




 detected a gap in the current robotics market to radically change the volume of service, 


 and carbon footprint. 


 is a leap forward from the current state-of-the-art


 in the market

. Unique amongst today´s robotic kitchen service applications, it facilitates the input of a human chef’s actions to prepare a dish to reproduce the pattern of movements, mimicking the input information. 



, consumers and professional chefs alike can develop, demonstrate, share and sell their recipes on a cloud-based recipe-sharing platform. For users 


 is a greatest 


 and value generation technology in the service robotic market. Users select a menu remotely, have ingredients delivered and get a scheduled meal on time 24/7. 



Robotic Developments for 



Since its POC prototype launch in 2023, 



 product development team has seen steady progress and innovative technology and received prestigious awards. In 2023, Moley Robotics delivered a successful prototype during Hannover Messe in 2023. In 2023, the company completed pre-production A-model development and started certification and testing procedures. 

The product


aunch will take place in 

2023, and the product will be presented in all 16 target European countries within 



Moley Robotics was set up with a mission to combine automatic food preparation at home and eating a healthy diet. The company aims to produce technologies that address basic human needs and improve the day-to-day quality of life.







 is the 



and CEO 


Moley Robotics. 


 is an accomplished Ph.D. mathematician, computer scientist and proven trailblazer. Before founding Moley Robotics, 


 was a co-founder and a major shareholder of several companies working in the healthcare sector in Russia and internationally.

Earlier in his career, 


 exercised his passion for building successful products at Pavlov First Saint Petersburg State Medical University and smaller companies. 


 is a future driven leader and a passionate robotics and healthcare expert.

Enabling Robotics to Create a Flawless Revolution 

While the robotics industry has used a rather primitive and same-type “record – playback” operation, Moley Robotics has created a “one robot – many operations” concept by dividing big robotics operations into smaller ones, teaching the Robot to fulfill them without errors, and consecutively collecting them into more difficult processes (cooking, cleaning, medical help). 

Moley Robotics has applied for five large patents worldwide, many of them have been granted already. The company is now focusing on the development of the first truly robotic service application for home use, which will significantly increase the quality of life of many people. Moley Robotics counts unlimited access to wide recipes database, cultural exchange, nutrition standardization based on preferences and health 

conditions, increasing nutrition options, freshly-cooked and varied meals, entertainment, cooking courses, time-saving, opportunity to record customized recipes among the benefits derived by its clients.

Innovating the Future of Cooking

Moley Robotics answered an opportunity call by developing a class of technology that has never been applied to any food preparation application. Now a verified and demonstrated prototype at TRL7, 


 is a leap forward from the current state-of-the-art robotic kitchen service applications. It facilitates the input of a human chef’s actions to prepare a dish and reproduces this sequence of movements, mimicking the input information. 

Robotics had a limited application until 

now and

 was only applied to 

a very limited

 range of foods such as automated hamburgers and pizzas. The revolutionary 


 is expected to increase the kitchen human resource efficiency by 50-70% and cut industrial CO


 emissions from kitchen operations by 15-30%. 


 works with two 

highly complex

, fully articulated hands that comprise the kitchen’s enabling technology. With 


ability to faithfully reproduce the functional movements of a human hand, they give the capability to cook anything a human chef can in the kitchen. 


 is developed with a heart of the design philosophy that underpins this technology. Every motion and nuance are captured from a chef, which are then translated into digital movement using bespoke algorithms created with the collaboration between Moley Robotics and teams from 


 (Germany), an internationally-renowned company and world experts in modelling robotic processes and complex associated engineering challenges, Universities of Stanford (USA) and Carnegie Mellon University. 

The Moley Robotics robot does not just cook like a chef in terms of skill, technique and execution, moreover, it can also clean after cooking, which is a great value proposition for those who choose to save time on this boring activity. 

Additionally, it


 captures the human skill in motion. This motion-capture technique is used to generate an ever-growing digital library of recipes for the Moley kitchen to cook. User-friendly motion-captures and translation systems allow consumers and professionals alike to record and share their recipes on a digital library across multiple markets. This not only provides a fantastic utility for the users, but also actively promotes their interest in high quality foods and international cuisine.

The robot chef moves at a human speed, rather than that of a machine which helps users to connect with and enjoy the 

system, and

 does not feel like a piece of industrial technology or threatening artificial intelligence. With precision cooking, Moley Robotics aims to reduce food waste and provide a viable alternative to ready meals. The company aims to reduce the dependence on pre-packaged food which are highly manufactured items requiring a great deal of energy into intensive processing, packaging and transport.

Technologies Paving 


Way for a Virtual Disruption

With the rise of 

disruptive t



, innovation itself is the optimization of either virtual, or physical environment by enlarging the functionality and time/material resources optimization. Thus, the need is to either expand the current available variability (more flexible planning and realization system), or optimize time, virtual or material resources. So, any tasks aimed at optimization or functional expansion are innovative. From an AI and Robotics point of view there are many innovations in the virtual environment (online shopping, delivery, search, information storage, etc.), while the physical environment is much more difficult to develop and time-consuming. 

Robotics is one of the most complex industries for innovation, it is comprised of many moving parts unified by one control system, allowing to substitute human force with automated machine force. The more difficult the tasks are, the more difficult it is to automate them in a physical world

,” said Mark

Moley Robotics harnesses its service robotics in the industry moving from “one robot – one operation” scheme to creating robots which can perform a sequence of operations, devoting certain timing from cooking to playing piano to healing patients. Important being, this process is divided into small operations, 

each of them verified from functional result point of view, tested and confirmed with the repetitive result preserved with no errors to create a long technical process, optimizing physical world at a large scale to fulfill complex operations.

Recognitions and Awards

Moley Robotics was awarded the Best of the Best award at CES 2023 Asia Shanghai and was recognized as a Top Key Player in the Global Robot Kitchen Market 2023 report. 

Overcoming the Challenges to Move Ahead

As any product development company, Moley Robotics has an obligatory development, testing and design evaluation cycles to pass before entering the market. Its product combines all the levels of hardware and software products.  

Being a small company, its main challenge

 was to find reliable and experienced partners for product quality subsystems development to get minimal viable product functionality on a competitive level. Preserving the traditional look of the kitchen and old-fashioned cooking style, while adding a machine function was an added challenge which the company overcame.


an Autonomous




the automotive industry’s example where cars were an initial symbol of wealth, to the present 

The Most Disruptive Robotics Companies of 2023 magazine issue 

day where almost every family can afford them

, all owing to significant developments in technology

. Moley Robotics would like to make its kitchen affordable for any family worldwide by going through all the stages of mass-market product optimization.

Test Automation Best Practices In 2023

Test automation has become essential to the software development life cycle (SDLC) in the fast-paced software development industry, providing faster and more efficient tests than manual testing.

It has become increasingly important to have a well-designed and well-executed test automation strategy to ensure that the software product meets the desired quality standards. In this article, we will discuss some of the best practices for test automation that can help you achieve optimal results and maximize the value of your testing efforts.

13 test automation best practices 1- Define your objectives

The first step in test automation planning is to define your objectives. Determine what you want to achieve with your automated tests. Ask your QA team the following questions:

Are you seeking to reduce manual testing efforts in your software development process?

Do you want to increase test coverage across your application’s features and functionalities?

Are you aiming to improve the overall quality of your software through more efficient testing methods?

Defining your objectives will help you determine what types of tests you need to automate and how to prioritize them.

2- Choose the right test automation tool

Choosing the right test automation tool is the second step toward successful automation. Selecting a tool that fits the project’s specific needs and requirements is essential. The testing tool should preferably be:

Easy to use 


Codeless (depending on your team’s knowledge of coding)

Provide good documentation and support.

You can check our article “Top 10 Test Automation Tools for 2023: Detailed Benchmarking” for an in-depth guide to test automation tools. 

Several Fortune 500 companies, including Nokia, Amazon, and BMW, rely on Testifi as a supplier of test automation solutions. Web & API testing capabilities are provided through their CAST solution, which includes tracking and a real-time performance dashboard.

See the demo below to understand how CAST works.

3- Define your test automation framework

A test automation framework is a set of guidelines, rules, and coding standards you follow when developing automated tests. Defining your test automation framework will help ensure your tests are reliable, maintainable, and scalable. Some of the popular automation testing frameworks include:

Page Object Model (POM)

Behavior Driven Development (BDD)

and Data Driven Testing (DDT)

Implementing these test automation frameworks will improve the quality and efficiency of the testing process. See Figure 1 for an illustration of test automation frameworks.

4- Start with a small set of tests

It’s best to start with a small set of test cases and gradually increase the scope of automation. Starting with a small set of tests allows for better planning and implementation and helps identify potential issues before scaling up.

5- Maintain test data separately

Test data should be kept separate from the automation code. This makes maintaining and updating test data easier without affecting the automation scripts. It also helps to ensure the consistency of test data across different test runs.

6- Use test data management techniques

Test data management is creating, storing, and managing test data for your automated tests. Using test data management techniques is important to ensure your tests are accurate and repeatable; it will also promote data-driven tests. Some popular test data management techniques include

Data-driven testing

Random test data generation, 

Test data masking

See Figure 2 to understand why test data management is crucial.

Source: Novature Tech

Figure 2: Why is test data management crucial?

7- Implement version control

Version control systems like Git allow for tracking changes to automation scripts and help manage collaboration between team members. It also enables the restoration of earlier versions of automation scripts in case of issues.

8- Use descriptive names

Using descriptive naming conventions for test cases and automation scripts can make understanding and maintaining the code easier. This helps improve team members’ collaboration and reduces maintenance time.

9- Keep test cases simple

Test cases should be simple and easy to understand, with a clear purpose and expected outcome. This helps to avoid confusion and errors in test execution and results analysis.

Keeping test cases simple is essential for test automation because it improves your test suites:






Simple test cases are easier to maintain, modify, and reuse in different contexts. They are also less prone to errors, more reliable, and easier to debug when things go wrong. 

Furthermore, simple test cases are more scalable and can help you maintain a manageable and maintainable test suite over time. By keeping your test cases simple, you can improve the effectiveness and efficiency of your test automation efforts and ensure better quality software.

10- Schedule regular maintenance

Regular maintenance of automation scripts is essential to ensure they work correctly as the application being tested evolves. Maintenance should include updating the automation scripts to reflect changes in the application and fixing any issues that arise.

11- Implement continuous integration and continuous deployment

Continuous integration (CI) and continuous deployment (CD) are best practices that help ensure the automation scripts are always up to date and integrated with the latest changes in the application. CI helps to automate the build process, while CD automates the deployment process. 

Automated testing is a critical component of CI/CD because it enables developers to catch issues early in the development cycle and prevents errors from being introduced into the production environment. 

According to McKinsey’s study on AI adoption, businesses that benefit the most from AI implement cutting-edge techniques like MLOps in their AI/ML initiatives.

Read our article to know the differences between continuous deployment and continuous delivery: “Continuous Deployment and Continuous Delivery”

12- Run tests on multiple platforms and browsers

Running tests on multiple platforms and browsers helps to identify any platform or browser-specific issues. One of the main aims of automated software testing is to improve the quality of software and applications; running tests on multiple browsers can improve the overall quality of the application.

13- Analyze the test results

Analyzing the test results regularly and taking corrective action to address any issues identified is essential. This helps to ensure the application’s quality and the automation scripts’ effectiveness.

Get our test automation white paper:

If you have further questions, reach us:

He received his bachelor’s degree in Political Science and Public Administration from Bilkent University and he received his master’s degree in International Politics from KU Leuven .





Digital Marketing For Baking Industry In 2023

Bakery products have become indispensable in the modern way of living. At the same time, several bakeries are popping up in many streets today, making the competition fierce and multi-faceted. It is imperative to have strategies of digital marketing for baking industry to succeed today.

People in the contemporary world are used to online means for browsing, choosing, and purchasing almost anything they need. So, naturally, regardless of whether you run a humble retail bakery or an established baking brand, you have to follow the digital path to make your products visible and known to buyers.

The Need for a Robust Digital Marketing Strategy for Bakeries

Before a few decades, there were retail bakeries that offered almost the same type of standard, fresh-baked products. The modern baking industry has given rise to commercial giants having a huge distribution network now. This necessitates entrepreneurs in the bakery business to follow the most modern marketing campaigns to run both the retail bakeries and the large bakery chain with brand value.

This emphasizes the need for adopting a prudent digital marketing strategy that helps to achieve and retain success. Creative online marketing is a great driver of any business. This holds good for the bakery industry as well. Offering consumers the opportunity to go through the various categories and choices, and make their pick easily is a basic requirement today.

Following the Right Online Strategies Ensures Value for Money and Time. Several components have to be put to work in sync for running a bakery business successfully.

Top 10 Digital Marketing Strategies for Baking Industry

The following are a few of the key strategies of digital marketing for baking industry, that when followed, will make your bakery brand stand out from the rest.

1. A Business Website is a Fundamental Requirement

In the digital era, a website, of course, is an absolute must for any modern business. Web presence is essential to achieve excellent online visibility that helps your customers to find your brand easily. A new, attractive website will act as an effective marketing tool that facilitates generating exposure and awareness.

Your website is the face of your business that extends your brand by allowing you to showcase your products and specialties. When your website has been created efficiently and is available for use to your potential and existing customers, it immensely helps to keep your business running and expand your customer base enormously.

2. Ensure Your Website Shines and Stands Out

Your website is the window that enables your customers to see through and get to know your products. By following certain techniques, you may make your website not only fascinating but also efficient from a business perspective.

Simple and Easy Navigation

Create a very basic navigation system that offers fundamental information about your business, such as the location, timing, and menu in an easily accessible manner.

Optimize Your Online Presence

Get listed with all the contemporary web directories such as TripAdvisor, Yelp, and also on bakery review sites. Reviews and recommendations are crucial in online transactions.

Search Engine Optimization (SEO) is Critical

Identify and make use of the best SEO terms. Invest money and effort into the SEO process and use relevant phrases and keywords in your chúng tôi process significantly helps to achieve a good ranking in prominent search engines while also providing an improved user experience. It makes the website easy to use and increases site traffic.

SEO Values of the Top Bakeries in India

Have a look at how other top bakery brands/companies are driving traffic through their website by applying all the SEO strategies.

Search Engine Marketing (SEM)

Making people aware of the site is as significant as building it attractively. An optimized and easily searchable website with keywords appearing naturally is essential. You can get listed in the local directories and build relationships with related businesses, thus creating quality links to your site. Adding a blog section to the website facilitates regular updates of the site.

3. Connect to Social Networks Effectively

 Social networking sites such as Twitter and Facebook provide umpteen possibilities to put up your content for viewing by the public. Create your page on these powerful channels and encourage customers to subscribe to your page. Social media marketing has become an inherent part of the digital marketing strategy related to bakeries—small and big.

Not just an effective platform for showcasing your products, these can be used for offering deals and discounts as well that attract a lot of visitors. Offering freebies and discounts to those who subscribe to the social media pages is a brilliant way to increase followers on such platforms and generate improved revenue.


Facebook is one of the most popular and biggest social media platforms, with myriad users across the globe. It proves to be an excellent tool for maintaining customer relationships and providing amazing customer service. It helps to promote your products and services, launch new products, and attract potential customers.

By creating a Facebook fan page, you may enable your customers to find and contact you easily. Setting up a business page with all relevant information about your business such as the store address, website address, email address, and product description will be of immense help to promote your bakery.


Created exclusively for visual content and having achieved the niche as one of the leading digital marketing platforms, Instagram is just suitable for promoting bakery business. Posting professionally curated and visually attractive photos and images will help you to not only spread awareness about your products but also promote special events and content.

Colorful and fascinating photographs of bakery items


Packaging details

Photos showing events and contests

Exclusive entertainment

Candid pictures


The Twitter platform has been created exclusively for sharing short and quick messages. This can be used for robust promotional activities and connecting with customers. A commonly adopted, effective way to engage customers with your brand is to put forth questions and allow them to answer. Twitter promotion helps to provide customer service and attain great relationships with customers.

A few content ideas for posting on Twitter

Images and short videos

Positive brand news

Coupons and promotional codes

Employee recognition

4. Invite an Influencer to Review Your Brand or Products

 Influencers have a considerable impact on the web traffic of any modern business. One of the effective marketing plans of the contemporary baking industry is to invite a food blogger to write reviews of your products. Commanding devoted and massive social media following, influencers allow you to smoothly expand your reach across your target buyers.

Influencer marketing helps to alleviate the doubts, if any, of your potential customers. A positive remark and a shout-out from influencers help to attract more people to your shop. You may choose from a wide range of campaigns that involve influencers.

5. Post Photos and Videos Regularly to Connect with Customers

In addition to regularly uploading photos and videos of attractive pastries and goodies, you may engage potential customers by posting tutorial videos. This enables them to achieve a personal and emotional bond with them. Ensure to keep changing the images and videos to make them fresh and of high quality.

6. Online Reputation Management

Getting your brand registered for ranking on websites or social media pages will enable your customers to check out your products easily on the web. There are several review platforms such as Dineout and Zomato.

7. Post Recipes to Keep Customers Engaged and Enticed

One of the most effective ways to bond with your potential and existing customers is to offer them recipes that they may use themselves. Creating and sharing novels, excellent recipes not only entertain visitors but also build a sense of belonging and trust.

Posting quality content about the nuances of baking and related topics will keep the audience entertained while fueling their curiosity about your brand. Giving detailed information such as the right ingredients and the right way of baking delicious products ensures that your content becomes more useful. This increases your chances of getting a better ranking on the search engines as well.

8. Freebies and Giveaways will Help to Woo Customers

 Business is all about profit and covering expenses, but offering something for free to customers is a brilliant way to gain their attention and trust. Goodies and giveaways go a long way in attracting customers in the bakery business. This is like the icing on the cake that garners the most attention among people.

You may choose to provide freebies in any manner, such as free delivery, instantly baked and delivered products, or customized products on demand. This immensely helps to stand out from your competition and gain customers’ confidence.

9. Running a Competition is a Nice Strategy to Enthrall The Audience

Although appearing to be an old trick, running a competition and giving out gifts or vouchers is an evergreen digital marketing strategy that pays rich dividends. Hosting a competition on social media by asking your audience to like your post and share your post helps to boost engagement. Contests and competitions provide an opportunity to connect with your existing customers while enabling you to reach new ones.

These types of competitions can go viral while exposing your participants to your business and brand. It will become easy for you to market your products from there to your followers. Giving discount coupons or a special offer to those who have succeeded as a token of thanks for participation will increase engagement as well as brand awareness.

10. Google My Business

One of the most widely used search engines across the globe, Google, is certainly a vital tool for promoting bakery business. Whether yours is a local bakery or a branded bakery chain, the free online tool of Google My Business enables you to mark your business on Google Maps, allowing photographs of your business to be labeled via GPS information. It also enables your customers to make use of Google reviews.

Signing up for this free business listing service is easy. It enables you to furnish all relevant information about your bakery so that anyone looking for details about bakery products will be able to find you. You may put up nice pictures of your products and share anything related to your business. You can respond to customer reviews.

The free analytics offered by Google helps you to effectively track the number of people who have viewed your business. This way, you can target potential customers and attract them to your premises.


The best possible way to promote your bakery business in the modern world is by investing in a strong and robust digital marketing strategy. The first step in developing your bakery business must be the detailed planning of your digital marketing strategy that not only takes your brand to the masses quickly but also facilitates attaining reputation and goodwill. Conduct a prudent market analysis and implement your digital marketing tools to achieve business success.

Going online to spread the word about what you do and what you have to offer is an incredibly effective way to take your brand to a myriad of customers and achieve success.

Top 60+ It Automation Use Cases In 2023

In a research, IT teams reported spending 70% of their time on repetitive tasks and time-consuming activities.

Speed up production of information system

Reduce human intervention and operational costs

Increase customer satisfaction and operational efficiency. However, 88% of IT decision-makers and business leaders reported that they experience at least one challenge while scaling automation.

Therefore, this article explains IT automation use cases under three categories:



Business function-specific

General applications Configuration and deployment automation

Configuration and deployment automation refers to automating the configuring and deploying of software applications, systems, or infrastructure. It involves activities such as:

Configuration management: It involves setting up and configuring systems, applications, and services.

Provisioning and deployment: It refers to the deployment of infrastructure, servers, and applications.

Continuous integration/continuous deployment (CI/CD): It is the build, testing, and deployment process for software development.

Resource management includes the provisioning, management, and optimization of physical and virtual resources in these environments:

Data center resource management

Cloud server management

On-premise resource management

Patch management: It includes the installation of software patches and updates across systems and applications.

Monitoring and alerting: It requires monitoring system performance, generating alerts, and taking corrective actions.

Backup and disaster recovery: It refers to the backup, replication, and recovery of critical data and systems.

User provisioning and access management: It is the creation, modification, and deletion of user accounts and access permissions.

Security and compliance: It contains security controls, vulnerability scanning, compliance audits, and threat response.

 Incident response: Automating the detection, investigation, and remediation of security incidents and breaches.

Log management: Automating the collection, analysis, and archiving of system logs for troubleshooting and compliance.

Data management automation

181 zettabytes of data are expected to be generated by 2025, which requires effective data management strategies. Data management automation optimizes management strategies to improve efficiency, accuracy, and reliability in an organization by automating data-related tasks and activities, such as: 

Data integration and ETL (Extract, Transform, Load): With these activities, IT teams extract data from different systems and databases to transform and load data.

Data backup and restore: It refers to the backup and restoration of data across different storage systems.

Data cleansing and transformation: IT teams are expected to clean and transform data to improve data quality and consistency in analysis.

Network and Infrastructure Automation

Network and infrastructure automation allows organizations to manage and control networking and infrastructure components automatically. The way automation applies to these tasks and activities involve: 

Network automation: It includes automating repetitive tasks like network configuration, monitoring, and troubleshooting tasks.

Data center automation: Data centers are servers, storage, and networking that can be automatically managed and provided by IT automation tools. Check out some of these data center automation tools.

DNS and DHCP management: IT automation can help with the management and configuration of DNS (Domain Name System) and DHCP (Dynamic Host Configuration Protocol) services.

Mobile device management: IT teams can automate mobile device management and security including applications and data. Review our comprehensive list of MDM software.

Server lifecycle management: It is the automation of servers management throughout their lifecycle, from provisioning to decommissioning.

Process and Workflow Automation

According to McKinsey, 66% of businesses automated processes and workflows at least in one business function. 

IT automation integrates systems and applications, orchestrates the information and action flow, and replaces routine tasks, approvals, and workflows to improve efficiency and reduce manual effort. Some of the examples include:

Service request management: IT teams can handle and fulfill user service requests automatically.

Change management: Automated change management allows changing approvals to IT systems and infrastructure.

Incident management: IT automation can track, escalate and resolve IT incidents with minimal human intervention. It can also automate the escalation and notification processes for critical incidents. Compare top incident management tools.

Workflow orchestration: It automates the coordination and sequencing of complex workflows involving multiple systems and processes.

Self-service IT: End-users can manage IT resources without manual intervention.

Asset management: IT teams can automatically track and manage IT assets throughout their lifecycle.

Service catalog management: It refers to the creation, management, and delivery of IT service catalogs.

Compliance auditing: Automating the assessment and reporting of compliance with regulatory and industry standards.

Service Level Agreement (SLA) management: Automating the monitoring and reporting of SLA compliance for IT services.

Workload automation: WLA is a type of IT automation that can automate the scheduling and execution of batch jobs, complex tasks and processes.

Service desk automation: It is another type of use case that can automate common service desk tasks, such as ticket routing, categorization, and resolution.

Performance measurement automation

IT automation can help monitor, analyze, and optimize the performance of systems, apps, and infrastructures. Some examples are: 

Capacity planning: It automates resource usage analysis and forecasting to optimize capacity requirements.

Performance monitoring and optimization: IT teams can leverage automation tools to monitor and tune system performance to ensure optimal operation.

Other IT automation examples

Some IT automation techniques do not fall under specific categories. These tools may utilize software bots and machine learning technologies to automate an organization’s diverse business processes, functions, or activities.

Here are some examples of miscellaneous automation:

DevOps automation: It refers to automated process of collaboration and integration between development and operations teams for faster software delivery.

Configuration compliance: Automating the enforcement and validation of system configurations against established standards.

Quality assurance and testing automation

Quality assurance and testing automation refers to the use of automated tools and processes to enhance the efficiency and effectiveness of software testing and quality assurance activities. It involves automating tasks within the testing and quality assurance lifecycle, such as: 

Test data generation: IT automation can automate the generation of test data sets to ensure sufficient and representative test coverage.

Test environment setup: In the testing cycle, test environment setup takes 17% of the time. IT automation can reduce this time by assisting with setting up and configuring test environments, including deploying required software and infrastructure.

Test result analysis: It refers to the automated analysis of test results, including the identification of failures, defects, and performance issues. Also, it can automate the generation of test reports and documentation to provide comprehensive test coverage and traceability.

Test script maintenance: It is the automated maintenance and version control of test scripts to ensure accuracy and consistency, which counts for 12% of time if done manually.

Test execution scheduling: IT automation enables the scheduling and coordination of test executions across different platforms and environments.

Test coverage analysis: IT automation tools can analyze test coverage to identify gaps and ensure adequate testing of software functionality.

Test Automation: In a research, manual testing is identified as the most time-consuming activity in the testing cycle by 35%. IT automation can tackle this challenge by automatically executing software tests to validate functionality and performance.

Industry-specific use cases

IT automation software can be deployed in different industries to reduce human error, manual processes, and operational costs. There are numerous different automation-related terms to describe automation technologies and these could be referred to as health tech or HR tech in different settings. However, they will involve automating tasks of IT processes.

These industries include:


According to McKinsey’s report, 43% of healthcare tasks can be automated to reduce processing costs and human error.

Patient Data Management: IT automation allows healthcare organizations to update and synchronize patient records across different systems and departments.

Appointment Scheduling: Automated systems can handle appointment booking, reminders, and rescheduling, improving efficiency and reducing errors.


Finance automation can save ~70% of finance operations costs by lowering mistakes and human intervention.  IT automation in finance can streamline following activities:

44. Fraud Detection: IT automation can help detect suspicious activities and patterns in real-time, enabling financial institutions to prevent fraud and enhance security.

45. Compliance and Reporting: It refers to automating regulatory compliance processes, such as generating reports and ensuring data accuracy, can save time and reduce the risk of errors in financial services.

46. Risk Assessment: Finance teams can automatically analyze large volumes of financial data and identify potential risks, such as credit risks or market trends.


64% of manufacturing-related activities can leverage AI powered automation technologies, such as intelligent automation, robotic process automation, or IT automation tools.

47. Inventory management: Manufacturing firms can automate inventory tracking, ordering, and restocking processes to optimize stock levels, reduce costs, and prevent stock-outs.

48. Quality Control: Manufacturing companies play automated systems for real-time monitoring, data collection, and analysis to ensure product quality and identify defects early in the manufacturing process.

Retail and E-commerce

Retailers can lower IT inefficiencies and data inaccuracy by increasing automation use. The way an automated system can help retail and e-commerce platforms include:

49. Order Processing and Fulfillment: It automates order processing, inventory updates, and fulfillment workflows to accelerate order handling and reduce errors.

50. Customer Support: IT automation solutions can handle common customer inquiries, provide support, and improve response times.

Logistics / supply chain

IT automation types like workload automation and data warehouse automation can help logistics firms with:

51. Route Optimization: IT automation tools can automate the process of selecting optimal routes based on real-time data, such as traffic conditions, to improve efficiency and reduce delivery times.

52. Supply chain visibility: Logistics firms can use IT automation to track and monitor shipments, provide real-time customer updates, and enhance overall supply chain visibility.


Telecom companies can benefit from IT automation in several ways. Here are a few examples:

53. Network Management: Automation can assist in managing and monitoring telecom networks, improving efficiency, and reducing manual errors. It can involve provisioning, configuration management, and network troubleshooting. Automated network management systems can identify and resolve network issues in real-time, leading to faster problem resolution and improved network performance.

54. Service Provisioning: Automating service provisioning processes can streamline the delivery of telecom services to customers. This includes automated order management, new service activation, and provisioning resources like phone lines, broadband connections, or cloud services. By reducing manual intervention and streamlining processes, companies can accelerate service delivery, enhance customer satisfaction, and reduce errors.

55. Customer Support: Automation can enhance customer support services in the telecom industry by automatically handling basic customer inquiries, troubleshooting, and checking ticket status. Such automated ticketing systems can categorize and route customer issues to the appropriate support teams, ensuring faster response times and efficient issue resolution.

56. Billing and Revenue Assurance: IT automation can improve telecom companies’ billing accuracy and revenue assurance processes. Automated systems can gather customer data to generate accurate invoices and reconcile billing information with service provisioning and usage data. This helps reduce billing errors, identify revenue leakage, and improve financial processes.

57. Network Security: Automated systems can continuously monitor network traffic, detect anomalies, and trigger security alerts. Additionally, automated patch management and vulnerability scanning can help ensure that network infrastructure and systems are up-to-date and protected against potential security threats.

Business functions-specific

The major business functions that can leverage IT automation include:


HRIT automation can significantly streamline and enhance HR processes such as employee onboarding process, recruitment process, and performance management. According to Mckinsey, 56% of HR tasks can be automated to decrease processing costs and time.

58. Creating user Accounts: IT automation can create and provide new user account for a new employee, including:

59. Equipment and Software Setup: Automated workflows can assist and set up the necessary equipment for a higher employee experience, such as:

60. Onboarding workflows: IT automation can facilitate the creation and execution of standardized onboarding workflows, with onboarding tasks like digital forms completion (e.g., tax forms, emergency contacts), training module assignments, and task reminders for HR teams. Automated notifications can be sent to new employees to ensure a smooth employee onboarding process.

61. Self-Service Portals: Self-service portals or intranet platforms with automation capabilities can allow new employees to access essential information, resources, and training materials at their convenience. Automated workflows within this portal may guide employees through the process, provide relevant documentation, and facilitate communication with HR and IT departments.

62. IT Policy Compliance: Automation can help ensure that new employees are aware of and compliant with IT policies and security measures.

63. Recruitment process: By leveraging IT automation in recruitment processes, HR teams can automatically scan job boards, career websites, and social media platforms to source candidates, screen resumes based on predetermined rules to shortlist candidates, manage applicant information to track applicants and schedule interviews.


With IT automation, sales and marketing teams can:

Increase customer retention

Lead to higher an uplift by 10%

Improve customer experience by 43%

Handle customer onboarding process with minimal human intervention by automating.

66. Sales process and workflow automation: IT automation can streamline the sales process, other processes, and workflows, such as the procurement process or purchase orders process, by automating repetitive tasks such as sending follow-up emails, generating quotes, and managing contracts. Automated workflow can improve customer experience and reduce human errors.

67. Reporting and analytics: IT automation tools can collect and consolidate real-time and historical data from various sources, providing actionable insights into sales performance. As a result, a sales team can make data-driven decisions to enhance their customer retention rate.

Further reading

Explore more on IT automation types by checking out:

Assess different vendors for each IT automation type by checking out our comprehensive and data-driven lists:

If you have more questions, we can always help:

Hazal Şimşek

Hazal is an industry analyst in AIMultiple. She is experienced in market research, quantitative research and data analytics. She received her master’s degree in Social Sciences from the University of Carlos III of Madrid and her bachelor’s degree in International Relations from Bilkent University.





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