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Two years ago, Microsoft made a massive shift in the way it approached the email market. In January 2023, the company launched Outlook for iOS and Android, free professional-grade email apps for two platforms that Microsoft previously underserved in that regard.
The apps sported trendy features like the ability to archive messages or schedule them to reappear in a user’s inbox with the swipe of a finger. Outlook’s marquee functionality on mobile was a Focused Inbox that divided a user’s incoming messages by whether or not the app thought they were important — and it worked shockingly well.
This was a massive divergence from Microsoft’s past approach to offering email apps on platforms that competed with Windows. On iOS and Android, the only apps that bore the Outlook name prior to that launch were bare-bones Outlook Web Access clients. What wasn’t clear at the time was that the launch of Outlook mobile presaged massive changes for Microsoft’s whole email group.
Over the past few years, the Outlook team has focused on a new strategy that revolves around creating a cohesive experience that spans a user’s devices. Staying competitive in the email market is important for Microsoft because it’s facing competition from the likes of G Suite, with its machine-learning enhanced Inbox offering.
“Email has continued to be an integral part of business communications even in the day of messaging and social media,” Patrick Moorhead, a principal analyst with Moor Insights and Strategy, said in an email. “Many companies, including Google, are busy making improvements to email with projects like ‘Inbox’ and it’s important Microsoft stay near the cutting edge of it. They don’t have to lead in it, they just can’t be too far behind.”
Here’s how they got there.Enter Acompli
Bringing Acompli in to launch a version of Outlook that would run on iOS and Android was in line with Microsoft’s overall strategy under CEO Satya Nadella, who rose to the top job slightly less than a year before the deal was done. Rather than abandon mobile operating systems that competed with Windows Phone, he pushed the company to embrace other computing platforms.
Acquiring Acompli gave Microsoft access to new real estate on users’ phones that the company didn’t have a play for previously, as well as a team that could help further its ambitions, according to Satish Dharmaraj, a managing director at Redpoint Ventures. Dharmaraj was instrumental in putting the Acompli team together. He introduced the three men who would go on to be co-founders, and led the only round of fundraising that the company took on.
Scott Stiles, a 26-year Microsoft veteran who has been on the Outlook team for the past five years, said that he didn’t quite understand the importance of acquiring Acompli at first, but said that it has been a boon to the tech titan.
“From my perspective at least, it accelerated us by a year or two in terms of really having a competitive Outlook on those other platforms,” he said.
In addition to Acompli, Microsoft went on a spree of acquisitions focused on personal mobile productivity. The company picked up the makers of popular calendar app Sunrise in February 2023, and the company behind task manager Wunderlist in June 2023. Both groups have since been brought into the Outlook organization.
He’s working to imbue that same ethos across Outlook and the rest of Microsoft Office, as part of the strategy role he was promoted to in November of last year. Although IT departments, rather than individual users, often make the decision whether or not to adopt Outlook and other apps, Soltero said that “you can’t use that as an excuse to get lazy.”
Focusing on user experience seems to be working so far. The Outlook mobile app is consistently within the top 100 most downloaded productivity apps in the iOS App Store and Google Play Store worldwide. It often ranks among the top 10 most downloaded productivity apps in markets like the U.S., U.K. and France. Microsoft says that the app has over 40 million active users across iOS and Android.Simplification and unification
One of the biggest projects over the past two years has been the unification of five different Outlook teams into a single group with a unified perspective. Stiles said that looking back, it’s possible to think of Microsoft bringing together the Outlook apps as a series of acquisitions, since they were often coming from different teams with different design languages.
The teams have united under a banner of what they call “all-day use,” the idea that users should have an Outlook app available to them, no matter what device they use. The teams have also been working on building features that unify functionality across platforms, while making sure that each app best serves the platform that it’s built for.
“We’ve really shifted our focus to delivering experiences that sing across all the apps at once,” Stiles said. “We’ve delivered half a dozen features across all the apps in the span of a couple years, where if you were to rewind a decade before that, you’d see significant inconsistency across the platforms in terms of feature set.”
One of the things Outlook mobile has taught Microsoft is the importance of simplicity and approachability. Stiles said that mobile design sensibilities have been important in helping the company try to rework some of its desktop apps. That work has largely been subtle for the time being, with small additions like the addition of an Archive button that matches the functionality on the Outlook mobile app.
Soltero is so committed to ensuring the simplicity of the Outlook experience, he has even excluded one of his beloved features from the app. Acompli had a setting that let users perform different actions on an email address in their mailbox based on how far they swiped it over from one side or another in an inbox.
For example, swiping a message slightly right would archive it, while swiping further would delete it. While Outlook supports swipe-based filing, users can only assign one function to a swipe to the left or the right. While Soltero misses the two-stage swipe, he doesn’t see it returning to Outlook anytime soon.
He said it would be inconsistent of him to argue for the two-stage swipe, a complicated optional behavior, while at the same time pushing for increased simplicity.
Soltero said that while he wants Outlook to fit in well with business IT administrators, he doesn’t want that to hurt users.
“Too often, the desire for control and manageability and IT is done at the expense of the user and at the expense of the experience,” he said. “And it wasn’t an easy thing — we had to push back internally as we were evolving the products, both the [Enterprise Management Suite] stuff as well as the Outlook client and even the other Office 365 apps that use EMS — to make it known that it is important that the user isn’t punished for working at a company that wants security and wants manageability on their phones.”
As part of the unification project, Stiles said that the Outlook team is working on getting all of its apps running on the same core code, to help accelerate future feature development.Future features
The team’s focus on building Outlook for all-day use will carry into future feature development for its many apps. Stiles said that users shouldn’t think of one Outlook app as the canonical home of new functionality that other apps will follow.
For example, Microsoft recently announced that Outlook for Mac is getting native support for Office 365 Groups, something that the Windows app had for quite some time. Meanwhile, the desktop apps recently received the mobile apps’ Focused inbox feature.
Stiles said that users should expect the Outlook desktop apps to change over the next 12-18 months as the team works to tweak their designs toward greater simplicity.
On the mobile side, Microsoft recently launched support for add-ins, which allow third-party developers to integrate their applications with Outlook, so users can connect content from other systems to their mobile email.
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Your Account Is Set to Close Microsoft Email: Explained Here’s how to spot a legitimate Microsoft email
If you have an old Hotmail, Outlook, or MSN email address, you might get an email from Microsoft asking you to sign in again to avoid being locked out.
If you are unsure whether the email is fake, we share some tips to spot a legitimate Microsoft email.
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If you’ve received an email from Microsoft saying that your account is set to close, there’s a good chance that you’ve been hacked. More often than not, you may receive emails that appear to be from Microsoft but aren’t.
These messages can contain links that lead to malicious websites or download malware onto your computer. Whereas you need to be wary of scam messages, there exist legitimate messages such as We need to fix your account that needs your attention.
Read on to find out what the Your account is set to close Microsoft email means and whether it is a scam.Why did I get the Your account is set to close Microsoft email?
If you get an email saying your account is closed, it is likely because of one of the following reasons:
Device requirements – You’re trying to sign in to your Microsoft account on a device that does not meet the minimum hardware requirements.
Account linking – You may have associated your account with another person’s Microsoft account, and they’ve changed their password or deleted their account.
Security threat – If Microsoft suspects suspicious activity, they may lock your account temporarily. There may be an unusual sign-in activity, and you must act swiftly. Someone else may have tried to sign in to your device with an incorrect password too many times.
Account has been compromised – If you have requested to delete your Outlook account because it was compromised or hacked, Microsoft may send this message.
Inactivity – If your account has been inactive for a long period, Microsoft may notify you of its plans to close it.
Account violation – Microsoft has some Terms and conditions that every user must adhere to. If you have violated any of these terms, your account may be closed.How do I know if an email is really from Microsoft? 1. No unsolicited messages
Microsoft does not send unsolicited emails to customers or partners. If you receive an email from Microsoft about a problem with your account or a request for personal information, likely, it’s not from Microsoft. Such is the case with the Your account is set to close Microsoft email message.2. Urgent call to action or threats is not Microsoft’s style 3. Microsoft never asks for your password
If you received an email from someone claiming to be from Microsoft asking for your password or other personal information, that email is not authentic. Microsoft never asks for your password, online banking information, or other private information through email.
There may be times that you may receive an email asking you to change your password, especially if a threat has been detected. Such are usually from Microsoft, and you should do so at your earliest convenience. Also, if you haven’t already, you should set up and use multi-factor authentication software.4. Microsoft does not hide Email IDs
Microsoft’s support team does not use the email address (email protected). Scammers use this trick to try and fool you so that you cannot verify the email ID used.
Expert tip:5. Incorrectly addressed emails
If the email you receive does not mention your name or address you directly, it may not be from Microsoft. The subject line should also be related to the text of the message. If not, it may also not be from Microsoft.
Examine the email closely and check for all possible hints. The smallest details could save your account from hackers.6. Poorly written and bad grammar emails
Check for grammar mistakes. If there are spelling or grammatical errors in the email, it isn’t from Microsoft. Many phishing emails include spelling or grammatical mistakes to make them appear legitimate. Microsoft doesn’t make these kinds of mistakes in their communications.
Regarding Microsoft products and services, scammers are not running out of ideas soon. The Windows Defender order scam is yet another phishing attempt to get users to surrender their personal details.Does Microsoft email you about the suspicious activity?
Microsoft does send emails about suspicious activity to users every time a login attempt is flagged. Along with the email, many also receive an SMS on their mobile phones.
Remember that emails concerning suspicious activity are always received from the official ID, i.e., [email protected]. So, the sender’s section will help identify whether the email is genuine or a phishing attempt.
Hopefully, you can decipher legitimate Microsoft emails from phishing and scam emails using the tips provided above. If you get the message that your account is set to close from Microsoft email, you can rest assured that it is not real.
Elsewhere, users also noted another elaborate Norton 360 email scam. If you’ve not heard of it, we have discussed in detail how you can easily spot such scams from a mile away in our guide.
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5 tactics for more engaging email in 2023
Email is the most misunderstood tactic in marketing. We’ve all heard the oft-referenced statistic that email’s ROI can be as much as $130 per dollar spent. That idea gave rise to the perception that email is a cheap, easy way to generate high returns. And that’s why so many brands treat email as a money button: Press send, get cash.
Of course, that attitude doesn’t leave much room for creativity. Email does present enormous earning potential, but that potential often remains untapped because so many marketers are stuck in 1999. They see email as merely a workhorse moneymaker instead of a source of inspiration and brand engagement.
Email strategies can do more than serve marketers. When done well, they can also serve their recipients. For example, after I bought a Karma Go, I started using the hotspot device like crazy. After a number of hours, Karma emailed me a low-battery alert. The company knew I’d be unhappy if the Go died the first time I tried it out, so it helpfully reminded me to give the hotspot some juice.
Karma’s was a genuine — and mutually beneficial — customer support experience. That kind of interaction is exactly what Eileen Webb is talking about in her Venn diagram for evaluating ideas. You start with two circles: what the business needs and what the user wants to do. Then you brainstorm solutions in which those goals intersect.Building Better Email Campaigns
Creativity sounds all well and good, but most marketers come back to one question: How do I connect out-of-the-box email strategies to ROI? It doesn’t matter how clever your messages are if they don’t drive traffic and revenue, right?
Yes and no. Marketing campaigns should make money, but email can benefit your brand without directly correlating to ROI. Gamification, giveaways, and live Twitter feeds significantly increase consumer engagement, even if they don’t generate immediate sales. Email’s potential lies in finding opportunities to surprise, delight, engage, and inspire. Those responses may not have immediate financial impact, but they contribute to your success in meaningful ways over time.
Use the following strategies to build interesting email campaigns that drive engagement and long-term value:1. Target different email programs within a single email.
Sophisticated email developers can use specialized code to send a single email that subscribers experience differently according to the email program they’re using. For example, a user opening the email with Apple Mail might see a full-screen, rotating image gallery, while Outlook shows single, static image.
This technique, called “progressive enhancement,” addresses the needs of common email platforms so that each person gets the optimum experience.2. Integrate image personalization and CSS animation. 3. Gamify your emails.
Gamification is a great way to announce launches and big events. Earlier this year, our team released five challenges via email to promote our annual conference. All the challenges appeared in one email but were “live” at different times, so people had to keep coming back to participate. They had to tweet their results to us in order to win, so we generated buzz on Twitter and saw incredible email engagement. People interacted with the email for 36 straight hours. The strategy drew lots of energy and attention to our conference, even if it didn’t earn money directly.4. Build in a live Twitter feed and share tracker.
A live Twitter feed or share tracker gives your email a sense of immediacy. People are drawn to the activity, and they want to become part of the conversation. If other users are chatting about your brand, then something interesting must be going on. The same goes for share trackers. It signals your momentum and inspires people to get on board.5. Implement dynamic image replacement.
The above strategies may not instantly and directly lead to more revenue, but they’ll do something arguably even more valuable. They will delight your followers and create love and appreciation for your brand. Conversions will increase in the long run once you’ve invested in this type of brand-building.
Creative email strategies are about adding value to your community and sending messages that people want to open. Give them a reason to get excited when they see your name in their inbox, and they’ll reward you with loyalty and shares.
Microsoft will pull SwiftKey from Apple’s App Store on October 5. Here’s how to continue using the keyboard app on your iPhone and iPad after the cut-off date.
What’s happening? Microsoft has confirmed that it’s shuttering its SwiftKey keyboard for iPhone. The app will be pulled from App Store on October 5.
Why care? SwiftKey is one of the best predictive keyboards that packs in customizable themes, emoji search, the ability to browse/send GIFs and more.
What to do? Download SwiftKey [App Store link] before October 5 if you’d like to continue using it after it’s delisted from App Store. The app will work on the device until you uninstall it or move to another iPhone set up as new.SwiftKey for iPhone is getting discontinued on October 5
Chris Wolfe, director of product management at SwiftKey, has confirmed to ZDNet that Microsoft is ending support for SwiftKey for iOS. The app will be delisted from App Store on October 5, 2023, after spending more than a year without updates.
As of October 5, support for SwiftKey iOS will end and it will be delisted from the Apple App Store. Microsoft will continue support for SwiftKey Android as well as the underlying technology that powers the Windows touch keyboard. For those customers who have SwiftKey installed on iOS, it will continue to work until it is manually uninstalled or a user gets a new device.
Microsoft instructs users to visit chúng tôi for details on how to manage and control their personal data and SwiftKey account preferences. SwiftKey for Android and Windows won’t be affected by the decision to end support for the iOS version.SwiftKey is one of the best iPhone keyboards
SwiftKey is one of the best third-party keyboard apps on iOS.
The app supports gestural typing (Apple’s keyboard implemented this feature years later) and artificial intelligence-powered suggestions. It also provides emoji search and includes handy GIF integration. SwiftKey uses machine learning to adapt to and match your unique way of typing, including your slang, nicknames and emoji.
Microsoft bought the UK startup behind SwiftKey in 2023 for a reported $250 million.Do you use a third-party keyboard on your iPhone?
In 2014, Apple began opening up additional parts of iOS to developers.
For the first time, developers could write keyboard apps that users could download and install to replace Apple’s stock keyboard. But while third-party keyboards used to be all the rage on Android, they never took off in a big way on iOS.
People who use the iOS platform just didn’t seem that interested in customizing their keyboards as most appeared satisfied with the factory keyboard. Part of it is the way software keyboards are implemented on iOS vs. Android.
Due to Apple’s restrictive rules, a software keyboard cannot send any data to servers for processing unless the user has manually allowed full access in Settings → General → Keyboard, then choose your selected keyboard.
This is probably the single biggest barrier to software keyboard adoption on iOS. People expect any downloaded keyboards to “just work,” but only a fraction of users are aware of the need to turn on full access. Read: How to type the degree° symbol
Do you use a third-party keyboard on your iPhone?
Do you use Microsoft’s To-Do to manage your tasks on your smartphone and Windows laptop. Would you like to do the same on your primary Linux desktop? With Ao, you can! Let’s see how you can manage your Microsoft To-Do from your Linux desktop.Installation
Ao is available on multiple platforms. If you are on Linux, the easiest way to get the latest version is by using snap:
It’s worth noting that in Ubuntu comes with snap support baked-in by default, and you can find Ao’s snap in Ubuntu Software among the other “Productivity” apps.
If you aren’t fond of Snapcraft (here’s how to install Snapcraft if you disagree) and are using an Arch, Red Hat, or Debian compatible distribution or prefer AppImage, you can find packages of Ao at GitHub. After downloading the package for your distribution, install it like you would any other package. For example, on Debian, you would have to enter in a terminal something like:
At Ao’s Github page you will also find versions for Mac and Windows. We don’t know how many people would prefer it over Microsoft’s official app that is natively available on both platforms, especially since Ao doesn’t radically change or upgrade its features.Sign in
Ao is a wrapper for Microsoft’s online version of To-Do. To use it, you have to be online and have an Outlook or Skype account. The first thing Ao will do after running is to ask for those login credentials. We won’t go through registering for Microsoft’s services and will skip to the app itself.Like the Real Thing
Microsoft’s To-Do works in Ao in precisely the same way you’d expect from the web application simply because it is the web application.
On the left, you have a sidebar with all your task categories. At the top, you can see some predefined categories that help to better manage your tasks.
In Important, you will find all the tasks you have assigned a star to.
In Planned, all tasks with a date.
Assigned to you contains all tasks someone else has assigned to you, allowing you to share task lists.
In Flagged email, you will find all emails from your Outlook inbox that you marked with a flag.
Tasks acts as the home for all entries that you haven’t assigned elsewhere.Managing Tasks and Lists
To add tasks to another list, select it and repeat the process.
The first option, “Add step,” allows you to add subtasks to your task, turning it into a mini-project. The second one, “Add to My Day,” adds the task to To-Do’s special “My Day” list that contains all active tasks of the day.
The rest of the options allow you to add a reminder, due date, select if (and when) the selected task will repeat, assign it a color/tag/category, add a file, or a note.
To move tasks from one list to another, you can “drag and drop” them with your mouse.
Finally, to create new lists, note the option with precisely that name at the bottom of the left category panel.Desktop Power
With Ao, you can use shortcuts to create new lists, move between them, add, edit, mark as complete, or delete tasks. The predefined important categories have their own shortcuts, allowing you to jump directly to them.
The following is a list of the shortcuts we found most useful while using Ao:
Jump To: My Day – Ctrl + M
Jump To: Important – Ctrl + I
Jump To: Planned – Ctrl + P
Jump To: Tasks – Ctrl + J
New List – Ctrl + L
Delete List – Ctrl + Shift + D
Rename List – Ctrl + Y
New Task – Ctrl + N
Delete Task – Ctrl + D
Rename Task – Ctrl + T
Add Task to My Day – Ctrl + K
Mark Task as Completed – Ctrl + Shift + N
Add Reminder to Task – Ctrl + Shift + E
Add Due Date to Task – Ctrl + Shift + T.
Hide Completed To-dos – Ctrl + Shift + H
As you can see, it is easy to manage your Microsoft To-Do in Linux, but if you are looking for a similar to-do app for macOS/iOS, the default Reminders app is a very useful to-do app. Here is how you can make good use of the Reminders app in Mac.
OK’s real life started at around 10, when he got his first computer – a Commodore 128. Since then, he’s been melting keycaps by typing 24/7, trying to spread The Word Of Tech to anyone interested enough to listen. Or, rather, read.
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The main difference between inductive and deductive reasoning is that inductive reasoning aims at developing a theory while deductive reasoning aims at testing an existing theory.
In other words, inductive reasoning moves from specific observations to broad generalizations. Deductive reasoning works the other way around.
Both approaches are used in various types of research, and it’s not uncommon to combine them in your work.Inductive research approach
When there is little to no existing literature on a topic, it is common to perform inductive research, because there is no theory to test. The inductive approach consists of three stages:
A low-cost airline flight is delayed
Dogs A and B have fleas
Elephants depend on water to exist
Another 20 flights from low-cost airlines are delayed
All observed dogs have fleas
All observed animals depend on water to exist
Developing a theory or general (preliminary) conclusion
Low cost airlines always have delays
All dogs have fleas
All biological life depends on water to existLimitations of an inductive approach
A conclusion drawn on the basis of an inductive method can never be fully proven. However, it can be invalidated.
ExampleYou observe 1000 flights from low-cost airlines. All of them experience a delay, which is in line with your theory. However, you can never prove that flight 1001 will also be delayed. Still, the larger your dataset, the more reliable your conclusions.Deductive research approach
When conducting deductive research, you always start with a theory. This is usually the result of inductive research. Reasoning deductively means testing these theories. Remember that if there is no theory yet, you cannot conduct deductive research.
The deductive research approach consists of four stages:
Start with an existing theory and create a problem statement
Low cost airlines always have delays
All dogs have fleas
All biological life depends on water to exist
Formulate a falsifiable hypothesis, based on existing theory
If passengers fly with a low cost airline, then they will always experience delays
All pet dogs in my apartment building have fleas
All land mammals depend on water to exist
Collect data to test the hypothesis
Collect flight data of low-cost airlines
Test all dogs in the building for fleas
Study all land mammal species to see if they depend on water
Analyze and test the data
5 out of 100 flights of low-cost airlines are not delayed
10 out of 20 dogs didn’t have fleas
All land mammal species depend on water
Decide whether you can reject the null hypothesis
5 out of 100 flights of low-cost airlines are not delayed = reject hypothesis
10 out of 20 dogs didn’t have fleas = reject hypothesis
All land mammal species depend on water = support hypothesisLimitations of a deductive approach
The conclusions of deductive reasoning can only be true if all the premises set in the inductive study are true and the terms are clear.
All dogs have fleas (premise)
Benno is a dog (premise)
Benno has fleas (conclusion)
Based on the premises we have, the conclusion must be true. However, if the first premise turns out to be false, the conclusion that Benno has fleas cannot be relied upon.Receive feedback on language, structure, and formatting
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Combining inductive and deductive research
Many scientists conducting a larger research project begin with an inductive study. This helps them develop a relevant research topic and construct a strong working theory. The inductive study is followed up with deductive research to confirm or invalidate the conclusion. This can help you formulate a more structured project, and better mitigate the risk of research bias creeping into your work.
Remember that both inductive and deductive approaches are at risk for research biases, particularly confirmation bias and cognitive bias, so it’s important to be aware while you conduct your research.Other interesting articles
If you want to know more about statistics, methodology, or research bias, make sure to check out some of our other articles with explanations and examples.Frequently asked questions about inductive vs deductive reasoning Cite this Scribbr article
Streefkerk, R. Retrieved July 19, 2023,
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