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Your WordPress theme encapsulates your brand’s aura and helps provide a good user experience. But people often forget about the search engine optimization (SEO) aspect of it.
A WordPress theme that isn’t SEO-friendly (or worse, is bloated and slow) can be a real hindrance in the fiercely competitive battle to land on top of the search engine result pages (SERPs).
In this guide, you’ll learn what an SEO-friendly theme is, what you should consider when selecting one, and which five WordPress themes are best for SEO.
The Basics of a Search-Friendly WordPress ThemeA WordPress theme built with search engine optimization in mind helps websites achieve better rankings on SERPs.
Optimized WordPress themes are built to elevate your SEO efforts and provide a great user experience.
There are thousands of themes for WordPress users to choose from and thousands more from third-party providers. Most of these themes make your WordPress website look stunning, but a glance under the hood could tell a different story.
Poor coding, slow loading speeds, and a lack of plugin support can be hiding underneath a beautiful facade. All of these flaws affect search engine rankings.
When you have significant technical SEO issues, Google won’t trust your website as an industry authority, and you’ll likely struggle to reach the first page.
On the other hand, the best WordPress themes for SEO are both stunning and optimized with the latest SEO techniques in mind. They’ll have:
A responsive design.
Clean code.
Fast loading speeds.
And they’ll let you optimize your WordPress website effortlessly.
How to Choose the Best WordPress Theme for SEOSo, how do you choose an SEO-friendly WordPress theme?
You should:
1. Pick a Responsive ThemeMobile devices (excluding tablets) account for over 54% of web page views worldwide.
A majority of smartphone users look up websites, products, and related content on their phones. After all, when you hear about a cool product, you usually don’t want to wait until you’re home to check it out.
SEO-friendly WordPress themes have responsive layouts. A responsive WordPress website will adjust to varying screen sizes across devices with ease.
Google prefers mobile-friendly websites and offers a tool where you can test how your website fares.
2. Pick a Theme That Supports Most PluginsWordPress plugins help unlock your website’s true potential with additional features for both users and website owners.
WooCommerce, Jetpack, Akismet, and Google Analytics are popular plugins. You can also download the best SEO plugins to make optimization easier.
The WordPress theme you pick should support popular plugins, especially those you use regularly.
W3 Super Cache is an example of a plugin that’s always active because it maintains optimum page speed. You don’t want it to fail because you switched themes.
3. Pick a Theme with Clean CodeYour website is made up of codes. If these codes are poorly written, it can affect your website’s security, speed, and resources.
The same applies to WordPress themes.
The best WordPress themes for SEO have clean code that makes them more secure and reliable, with less downtime.
Clean code and SEO go hand-in-hand. This is because clean code-WordPress themes boost page load speed and SEO ranking.
For example, an optimized theme with clean code speeds up updates of essential SEO elements like meta, title, and header tags. This helps search engines to:
Find these tags quickly.
Crawl your website easily.
To analyze your chosen WordPress theme and ensure it has clean code that conforms to the standard WordPress coding conventions, you can make use of Theme Check.
All you have to do is:
Install your preferred theme to WordPress.
Install and activate the Theme Check plugin.
Go to Appearance and select Theme Check from the list.
Hit the Check it!
Theme Sniffer was another tool built for theme evaluation. However, this plugin is no longer functional.
Note that free WordPress themes don’t have the cleanest code and might pose security threats, especially if the developer copies and alters code from an online source.
4. Choose a Theme That Works on Multiple BrowsersGoogle Chrome, Mozilla Firefox, Safari, and Opera are common desktop and mobile browsers, but there are several more. You don’t need to cater to all of them, but your theme should work across the most popular browsers.
An SEO-friendly WordPress theme caters to all popular browsers, making it convenient for users to read and share your content, regardless of their browser choice.
Besides supporting different browsers, check version compatibility. Not everyone uses the latest browser version. Often updates are delayed based on the device or operating system they’re using.
Ideally, your website should work seamlessly on the last five versions of the most popular Windows, iOS, Android, and Linux browsers.
You can use tools like PowerMapper to check browser compatibility.
Developers can also manually run tests to determine compatibility.
5. Select a Theme With a Page Builder PluginA page builder is a WordPress plugin that makes it easier to create your website’s layout through drag-and-drop features. You can quickly choose from premade layout options and drag and drop the elements to place them where you want.
Page builders are an excellent option for easy website creation, and most premium WordPress themes offer them. If you’re a digital marketing agency working with multiple clients, you can use page builders to set up multiple websites quickly.
But page builders do have a few issues.
Page builders generate a lot of code, and, as mentioned earlier, bloated websites are slow. This is bad for SEO.
More importantly, when you create a website using a page builder and then switch themes, the layout — and consequently, the content on it — will require several edits. Your technical and on-page SEO could be affected, so be sure to account for SEO during a re-build.
Choose a theme that has a popular page builder plugin built-in. Or, install a separate page builder plugin that works across most themes.
Users have very short attention spans. Many will leave if a website takes more than a few seconds to load. Page speed is crucial for SEO.
Improving page speed has shown tremendous results. A Deloitte Digital and Google study shows that decreasing load time by 0.1s led to an 8% increase in conversions on e-commerce websites.
It’s tempting to go for a reasonably-priced theme with a laundry list of features, like custom widgets or Google Fonts. But if you don’t actually use these functions, then they’re just slowing your website down.
You should pick a fast, lightweight, and customizable WordPress theme with only the features you need. Alternatively, you can pick SEO-optimized themes that let you disable functions you don’t use.
Use Google Search Console to find out how fast your website is and see if it’s slowed down after you’ve installed a theme.
7. Select a Theme That’s Updated Regularly
Regular theme updates are crucial for security and bug fixes. You don’t want a WordPress theme that’s updated once a year.
Developers use updates to provide the latest security patches, fix bugs, address compatibility issues with the latest browsers and plugins, and clean up old code.
Your SEO takes a hit when you use an outdated theme. If your theme isn’t compatible with the latest version of Google Chrome, it won’t load. You’ll lose out on the potential traffic generated by Chrome users and give your competitors a chance to leapfrog you.
Outdated themes might also have limited functionality on newer devices and browsers.
8. Choose a Theme With Good RatingsThe easiest way to identify the best WordPress themes for SEO is to check user reviews and ratings. Don’t just check the reviews and testimonials on the theme’s official website — check for ratings on third-party websites and social media too.
Users might not leave SEO-focused reviews, but they will often list things like “slow loading speed” or “not mobile-friendly.” Compare these to your SEO checklist to understand how usable and well-built the theme is.
Compare common user problems with issues that could affect your website in general, and avoid those themes.
While a small number of speed-related complaints in a sea of positive reviews is OK, you should avoid themes with mostly poor reviews.
Best WordPress Theme for SEO
Divi.
Astra.
Kadence.
Hello by Elementor.
GeneratePress.
If you’re looking for the best WordPress theme for SEO, these are it. Let’s take a deeper look into each of them:
DiviDivi is a bestselling SEO-optimized WordPress theme with a wide range of pre-built templates to suit websites across most niches, including SEO agencies and blogging. It lets you customize almost every aspect of your WordPress website.
Created by Elegant Themes, Divi has built-in SEO optimization and is regularly updated, so you never have to worry about compatibility. It’s arguably the most popular theme for WordPress.
AstraAstra is a powerful WordPress theme with retina-ready premade page templates to suit different businesses. Its lightweight code and fast load speeds make it an excellent option for an SEO-friendly WordPress theme.
Astra supports most popular WordPress plugins, including Yoast SEO and All in One SEO. It also supports drag-and-drop page builders such as WPBakery.
KadenceKadence is a multi-purpose WordPress theme that lets you create lightning-fast websites in minutes. It has templates for brands, influencers, small businesses, e-commerce, and agencies.
It also integrates with major plugins, including Elementor, WooCommerce, and Beaver Builder.
Kadence is built with the best SEO practices for markup and schema and lets you customize every element of your website — including header styles, colors, and typography — easily.
Hello by Elementor
Built with lean, non-intrusive code, Hello by Elementor is the perfect WordPress theme for SEO.
Despite its focus on speed and using minimal resources, Hello still offers hundreds of templates, plenty of customization options, and regular updates. It also has RTL support.
GeneratePress
Whether you’re a freelancer, startup, or agency, GeneratePress is a great WordPress theme for SEO.
It’s fast, lightweight, and accessible. The free version of the theme is focused on speed and performance, which are essential SEO elements.
Upgrading to the Premium version gives you access to GeneratePress’ block-style website builder (so you never have to learn a line of code), professionally designed starter websites, and customization controls.
Final Thoughts: How to Pick the Best SEO-Optimized WordPress ThemeWordPress themes are a great way to spruce up your website, but they shouldn’t hinder your SEO efforts. Don’t let the overwhelming amount of theme options intimidate you into quickly picking one and settling.
Instead, maintain your cool and pick an SEO-optimized WordPress theme after doing your research.
If you need any more help with WordPress SEO, check out our comprehensive expert guide.
More Resources:
Image Credits
All screenshots taken by author, July 2023
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Breek Minimal WordPress Theme Review – Webnots
WordPress world is filled with eye catching and attractive commercial themes. However, with page experience being part of the Google Search ranking signal, minimalist themes are the need of many website owners. It makes sense to use minimalist theme when you have no time to use pre-build modules in your theme like FAQ, accordion, tabbed content, smart listicles, etc. Also, keeping these features in a theme and not using them is a kind of nuisance. When we search for minimalist WordPress themes, we found Breek theme in themeforest marketplace. After using the theme, here is our genuine review to help you decide whether you can purchase the theme or not.
Why Breek Minimalist WordPress Theme?There are hundreds of minimal themes available for WordPress including the most popular Astra and GeneratePress. However, you will even miss the basic stuffs like author box, social sharing, etc. In addition, most of these minimal themes promote their own or third-party page builder plugin. GeneratePress for example uses their own GenerateBlocks and Astra primarily have templates for Elementor. It will be a hassle to get rid of the page builder plugin once you start using it. Therefore, in our opinion, minimalist plugin should not have any page builder integration. With this idea in mind, Breek theme is the best choice though it has some custom features.
Breek theme offers elegant layout that looks beautiful on all devices.
You have all basic items like author box, social sharing and header carousel.
Ready to import layouts will reduce your work of building from scratch.
Custom theme panel allows you to show top notification bar, post views and subscription button.
Flexibility in typography with option to choose system font or Google Fonts.
Custom sidebar layouts with sticky option. You can disable sidebar and footer or show different setup for mobile devices.
Coloring for categories and tags with beautiful archive pages.
Options to add custom CSS and JS code like Google Analytics.
The theme also offers you around 10 custom widgets like featured post widget and few shortcodes like creating custom alert messages.
As you see there are plenty of features that you will not get with a plain minimal WordPress theme. At first look, you may also be confused whether it is a minimalist theme. However, using Breek theme is easier without custom WooCommerce store and integration with page builder plugins. After using, we can say Breek is a hybrid theme much easier to setup and kick start your site compared to any other minimalist theme.
Purchasing Breek ThemeBreek is a premium only theme that you have to purchase from themeforest marketplace. It is a 5 star rated theme with more than 2K sales. It will cost you $39 for a regular license with six months of support and lifetime updates. However, you can purchase the theme for lower price during special occasions like Black Friday. We have purchased for $29 on envato Cyber Monday sale through PayPal.
Download Theme Files and Purchase Code
Installing and Activating Breek ThemeThe installation process is same as any other commercial WordPress theme.
Upload Breek Theme
Setup Breek ThemeInstall Child Theme
Next step is to enter your email, envato purchase code and username to activate the theme. This helps to get free update and six months support as per the purchasing terms. You can enable automatic theme update after activating the license with purchase code.
Activate Breek Theme
After that you will be prompted to install the required plugins by the theme. Breek theme needs the following three plugins to work like their demo setup:
Advanced Custom Fields Pro – this is required to manage custom fields for each post and page. From a user perspective, you simply need to activate the plugin and no additional plugin setup is needed.
Custom Breek Theme Functions plugin which is required for the theme to work properly.
Contact Form 7 is an optional plugin for adding contact form to your site.
Install Plugins for Breek Theme
Next step is to import the demo content as shown in the themeforest demo site. If you are installing the theme on a new site without any previous content, we recommend installing all content, widgets, theme options and menus to duplicate the entire demo site. After that you can delete the pages or modify them with your own theme options. If you have already content on your site, make sure to only import the settings without demo content.
Theme Import Finished
Check System Status
Memory – 256M
PHP Mac Execution Time – 300s
PHP Max Input Vars – 3000
System and License Status
These requirements are generally needed for installing demo content and saving theme options. Your site on the frontend will work fine even if these values are showing in the red. However, you can increase the PHP memory limit, max execution time and max input vars after confirming with your hosting.
Customizing Theme OptionsThe theme panel will look something like below where you can navigate through each section and change the settings if required.
Breek Theme Panel
We will explain some important sections that are generally not available with other minimalist WordPress themes.
Advertisement ModuleGo to “Advertising” section and enable the ad placement on required positions. You have the following placement options with Breek theme:
Before and after content
On top header or below header
Inside posts loop
Breek Theme Advertisement Module
Using SidebarsUnder “Sidebars” section, you can enable or disable sidebars for posts, pages and customize mobile settings. You can also create custom sidebar and use it on particular post by selecting from the post editor meta box. This is useful when you want to showcase different sidebars for different posts in your site. As also mentioned above, you can hide sidebar on mobile device or show different sidebar in mobile and desktop.
Breek Theme Sidebar Settings
Customizing Header SectionBreek Header Settings
Similarly, the theme allows you to show notification bar above the header. You can use this to showcase your affiliate deals during particular season and disable when the deal expires without any additional plugin. By default, the header section include a subscription button for which you need MailChimp subscription URL. Otherwise, you can simply disable it to remove it from the navigation menu.
Using WordPress CustomizerDefault WordPress Customizer
Page Template LayoutsYou will get three page templates with Breek theme – Default, Home and Fullwidth (no sidebar).
Breek Page Templates
By default, Breek uses your blog posts page as the home page and shows a list of your latest blog posts. However, you can create a custom page and assign a static home page instead of using the blog posts page. But the problem is that the custom functions like adding carousel will work only when you use the blog posts page as home page and not with a custom static page.
Meta Box in Post Editor
Breek theme uses Advanced Custom Fields Pro theme for adding additional meta data for the theme. The meta box will change as per the page layout you select and show corresponding options. For a default post layout, you will see the “General Information” meta box in Gutenberg editor when creating or editing posts. You will find the details of recommended dimensions for images, changing the sidebar, post count and post style.
Post Meta Box
On the pages, you will even see less number of options in the meta box. With this simple meta box, you can focus on creating content instead of spending too much time on adding post specific details.
Customize Module Information in Meta Box
Theme OptimizationBreek Lazy Loading Optimization
Document and Theme SupportFrankly, you will not need any support if you want to create a site like the demo content. You will get a documentation which is the same available on the developer’s site. We did not raise any ticker as it is not needed, but you can go to the ticksy ticketing system and submit a ticket using your envato account and purchase code. You will also get an email notification from the developer whenever there is a new version available.
Some Problems You Will FaceThough the developer did a good job in offering a minimal and lightweight theme, you will find some minor issues with Breek theme.
Some features like fullwidth and wide width images are not supported.
Theme is not optimized for Gutenberg and accessing shortcodes through Classic Editor is not a tidy job. Also, you will see 403 access forbidden while trying to access the shortcodes if you are using security plugin.
No static page templates are available. You can’t use the meta box modules for “Home” template when using a static home page. It only works for blog posts page.
For a minimalist theme, we expect there should be no PHP limits. This will cause errors when trying to save theme options if memory or max execution time is lower than required level.
Can I Buy Breek Theme? Frequently Asked Questions on Breek Theme1. Are there a free version of Breek theme available?
No, it is a premium only theme and you need to purchase it from themeforest for $39.
2. What are the requirements for the theme?
Recommend PHP memory limit is 256M, PHP max execution time as 300s and max input vars as 3000. Confirm with your hosting company that you have all these before purchasing the theme.
3. Does the theme integrate with page builder?
By default, no page builder plugin is offered with theme. You can use any third-party page builders like Elementor on your own.
4. Are there any template library to import?
No, the theme offers few predefined demos as shown on their product page. Other than these demo, you will have three page template setups in-built with the theme. You will not get any template library consist of hundreds of free importable templates with this theme.
5. What are the bundled plugins sold with theme?
Advanced Custom Fields Pro and a custom Breek Theme Functions are the two plugins come by default with the theme. You can optionally install Contact Form 7 for adding a contact page to your site.
Seo For WordPress 2.5 Blogs : New Ebook
Since early in my humble blogging career I have been down on three things; SEO, Google and hyped but useless web services. Down on SEO because it was and sometimes is about “gaming” the system, Google because it could be great but is resigned to being good enough and worthless sites for obvious reasons.
SEO done as it should be is a very helpful tool for developers. I recently reviewed an SEO primer in the form of an eBook that is superlatively helpful and most of all honest. Search engine optimization, at least the honest and professional version, helps not only site developers and users but the search engines themselves obviously. Though content is still king, if no one sees it, it is nothing.
SEO Book for WordPress 2.5 Blogs
This latest free eBook (in PDF) by Mihaela Lica – online PR and SEO – is particularly helpful to people just getting into the game. Bloggers in particular will benefit from this iteration as it is iterated around the popular WordPress V 2.5 platform. Everyone, even old hands like me, can benefit from a few honest tips from top professionals, and this primer is a must for new bloggers.
SEOs Are EditorsIn Mihaela’s opinion professional SEO is not about gaming the system, but about editing a site to prepare it for the public. She compares the work of an SEO with that of a book editor. SEO is about structure, navigability but most importantly it is about quality. An SEO’s moral obligation is to ensure that the site adheres to these principles. Although most of the tips in this book are technical; like installing SEO plugins, optimizing permalinks, pinging and etc., many basic SEO techniques are made drop-dead-simple (they had to be or I would never figure them out).
Beyond SEOLastly, the book is replete with illustration to guide the “would be” Blogger/SEO through the steps described. It is also a rather extraordinary –yet simple – guide for other helpful conjunctive information like: journalistic techniques, keyword integration, and an effective blogging primer as well. Not sounding my own horn, but my site’s page rank reached level 4 in 5 months, and it wasn’t because of my “Hemmingway” writing skills or a zillion links. Put bluntly, it is there because Mihaela Lica made the site and taught me the SEO techniques in this book. Check it out, it is free and it will help.
Note : Don’t confuse this eBook with Aaron Wall’s SEObook or the Blogger’s Guide to SEO, but it makes a great compliment to the mix 🙂
How To Choose The Right Pricing Strategy For Your Mobile App Project
Mobile app pricing Introduction:
In this age of digitization today every business owner is getting their dedicated application designed, but a major challenge that they are facing is in deciding the price of the application. Various thoughts like, if the price of the application is kept high then there may be chances that users may not but the application and if the price is kept low then the invested money can not be retrieved back.
In mobile application development, one of the most difficult and important parts is “Mobile app pricing”. In order to get the application marked on the app store, it is vital to use the correct pricing strategy.
The statistical analysis states that 30% of the traffic comes from smartphones and mobile devices, therefore it is crucial to select the right pricing plan for the mobile application. Also, market anticipation is that the global app revenue will rise to $101.1 billion in 2023. It is clear that it is a huge marketplace where a good opportunity of business exists.
What is App Pricing StrategyA pricing strategy is the guidelines that help in getting money from the application. Various types of mobile app pricing models are followed in the market these days.
In this blog, we will provide you the information regarding the most popular pricing models that are widely used and the correct way to select the mobile app pricing model.
Pricing models that are popular for mobile apps:
For selecting a pricing model that would be perfect for your business you may follow these steps:
● In order to be different from the crowd, proper market analysis plays a vital role. By analyzing competitors’ market strategy one can identify that the prices should be low or high.
Freemium Model:In this pricing model, the application can be freely downloaded and installed. Though, to use extra features, subscriptions or to access the additional content available within the application the customer can make payment for that. From in-app purchases more money can be earned in the form of paid subscriptions, paid ad removal, virtual currency for example in games like Subway Surfer, Candy Crush life can be purchased.
Advantages:● Users are well engaged within the application
● At times may cause irritation to the users.
Free Model:The name itself defines that an application following a free model can easily be downloaded without paying any amount. In order to attract more users, this is one of the effective models which is widely used. Therefore, for enhancing brand awareness and user base this model is a perfect choice.
Generally, free applications are selected by those companies which focus over-designing products or services so as to increase their proposition. Moreover, these applications can be used as a tool for customer’s engagement and providing relevant information.
Advantages:● This model is picked by most of the appreneur.
● User loyalty rate is low.
Paid Model:This model is picked by the companies which target the customers who are willing to use full app experience without in-app purchases. In this model, users have to pay only once that is at the time installing the application on the phone. The application comprises entire features and functionality all together. This model is considered to be the least because of the huge popularity of free and freemium apps models.
If you are selecting a paid model, it is really important to have strong marketing back up. To encourage users to purchase the application similar to that of an application which is available in the app store free of cost, an effective marketing strategy needs to be made. Along with this, a detailed description of the application should be available on the app store so that a potential customer should be acquainted with the value that you are offering with the application.
Users possesses high expectations with paid applications. Although if you manage to get users, soon they turn into loyal customers if the application offers expected values. Brands opting for this model, use a free trial approach. This tends to be the best practice for approaching long term users by displaying what the application is all about and providing an opportunity for making a choice.
Advantages:● Increase in user ratings.
● High user expectations.
Paidmium:Applications following this model are a divine mixture of freemium and paid models. In this model, initially users have to pay for installing the application but also have an opportunity to get access to additional features and content by paying the extra sum. Though, this strategy is not widely used but does possess the potential for generating great revenue streams. Paidmium model may be best suited for applications like music apps, navigation, and social networking apps.
Advantages:● Out of the box thinking is required for attracting new users.
● Extremely high quality content and regular updates are required.
Pricing Strategies that can be used for Mobile App: Analysing Consumer Behaviour and Psychology:Consumer behaviour and psychology plays a significant role in deciding the price of the application. Today all the customers are aware, well informed and are focused over making conscious decisions.
In the market today, for every product many alternatives are available. Now in this scenario, how to assure that the customer will select our product? The answer to this question is by making the value of the product higher than its price. The human tendency is to compare the selected product with the available alternatives before making a choice.
Therefore, while deciding onto the app pricing strategy focus should be over:
● And analysis on the other available products should also be there.
Testing on various price range should be done:In order to identify what market is willing to pay, testing of the product at different price levels should be done to get the market response.
Market and Competitor Analysis:Determining the price of the application after market analysis is an intuitive approach. Analysing the strategy that competitors are following and the user base to which you are targeting can help in discovering the opportunities where the competitors are lacking.
Design a product that users Desire:Before you can consider the expense of mobile application development, you have to ensure you plan an application that users need to buy. Obviously, you have various thoughts yet will you have the option to make those thoughts into an interface that isn’t just captivating yet in addition working for the end-users who will purchase your application.
Affordable prices:Also read: What Is Forex Trade? 5 Untold Forex Trading Benefits + Expert Tips For Higher Forex Profit
Conclusion:Unmistakably, a legitimate pricing model can do amazing things for an application and your business. What’s more, truly, picking a pricing model for applications and really evaluating them is amazingly hard and requires a great deal of exertion, analysis, and experience. In any case, if you do it right, be sure, your business will flourish!
How To Choose A Domain Name
When it comes to building your website, choosing a domain name is one of the most important decisions you will make because it affects how the site is marketed and influences how site visitors feel about your brand.
Here are 11 tips to help make the right domain name decision.
1. Businesses Don’t Own Domain NamesNo business “owns” a domain name.
Ownership is not possible with a domain name. Domain names are registered, and this registration entitles the registrant to use the domain.
So, it’s critical to never allow a domain name registration to lapse.
Failure to renew a domain puts it in danger of someone else registering it after it “drops” (when the registration expires).
Here are four tips to help keep a domain name securely registered:
Make sure your credit card information at the domain registrar is up to date.
Turning on automatic renewal is a good step for preventing the loss of a domain – but don’t count on it actually working. There are many anecdotes of people losing their domain after the automatic renewal failed to kick in.
Domain name registrars generally email alerts prior to when a domain is about to expire. Check every year (or quarterly) to make sure your domain registration email address is correct.
It’s not overly cautious to manually renew the domain registration before the auto-renewal date.
2. Should A Domain Name Match Your Business Name?A domain name should generally match the name of the business.
But sometimes, creating a new web presence is an opportunity to reconsider the business name for something that’s more web-friendly, or that better reflects changing trends.
One of my past clients was a digital camera site that had to pivot quickly after the iPhone was introduced because fewer people were buying digital cameras. They changed the domain name to a more general scope, and they began reviewing a wide range of products.
Changing trends could be one reason the domain name doesn’t necessarily have to match the business name.
Sometimes, it might be best to brand the online business with something more attractive or snappy and keep the business name in the background.
That said, always register a domain name that matches the brick-and-mortar business, even if the online site uses another name. The business name can be redirected to the website name, or it could be kept in the background – whatever the business situation calls for.
3. Should You Use Choose A Domain Name With Keywords In It?Domain names that use exact match keywords can tend to convert at a higher rate.
Keywords in the domain name communicate quickly that the site has what the visitor is looking for.
Someone looking for a taco restaurant will probably be more likely to choose “Hank’s Tacos” than “Jose’s Cantina.”
The keywords in the domain infer that the site not only has what they want, but actually specializes in it.
Keywords in the domain name don’t have a ranking bonus.
The true value of keywords in a domain name is attracting visitors with a greater intention of buying something or finding interest in the topic.
But keywords in a domain name are not the only way, or even the best choice, for a domain name.
Sometimes it’s better to choose a domain name that conveys the meaning of the topic.
4. Domain Names That Convey MeaningSometimes it makes sense to register a domain that conveys a meaning.
When choosing a meaningful domain name, it may be useful to think about the qualities you want your site to be associated with.
Returning to the example of On The Water, that domain name takes an angler to their happy place, which is located on the water.
Consider writing down the words that convey a special feeling or promise that you want the visitor to understand without thinking about it. For example:
Friendly.
Cheapest.
Fast.
Zippy.
Experts.
Nerds.
Friends.
Family.
Trustworthy.
Healing.
Or you might want visitors to associate your site with a place, for example:
Office.
Showroom.
Store.
Palace.
Oasis.
Online.
Zoo.
Hangout.
Zone.
Cafe.
Review synonyms for the quality you want a site visitor to associate with your site and play around with the words to find the right match.
5. Keep The Domain As Short As PossibleA domain name should be so short that it’s easy to type into a browser bar, but it should be long enough to communicate your intended message to your audience.
Some may find that domain names consisting of two to three words are optimal, while others may prefer a one-word domain. There is no hard rule about how short the domain should be.
What’s more important is to avoid using an overly long domain name that might be difficult to remember.
The rule of thumb for how short or long the domain name should be is to consider how the domain name may influence the potential site visitor.
6. Don’t Use Hyphens In Domain NamesIs it OK to use hyphens in a domain name today? Absolutely not.
Avoid using hyphens in a domain name.
Keywords in domains are not so important for ranking as to resort to cramming keywords into the domain name with hyphens.
It makes the site look sketchy and spammy.
Also, there is no ranking benefit from using keywords in the domain name.
7. Consider Registering Domain Name VariantsPeople mangle words in all kinds of wild ways.
I remember a theatrical venue that had a cabaret seating section, and I was told that half the people calling for tickets were asking for “Cabernet Seating.”
So, this may be arguable, but based on my experience, I believe it’s important to register reasonable domain name variants.
If your domain name is “WidgetExpert,” then you might want to consider registering “WidgetExperts,” as people tend to add an “s” to the end of a singular domain name.
People may remember your domain name incorrectly in many ways, so try to anticipate that and register the domain name variants – then redirect them to the correct domain.
Singular and plural variants are common mistakes, but actual spelling mistakes might be something else to consider. Redirect all of them to the actual domain, and you might even pick up some links from sites that linked using the wrong version.
One last benefit is that this is also a proactive defensive measure that will block future competitors from registering a variant of your domain name.
8. Defensive Domain RegistrationDefensive domain registration refers to registering domains that a competitor might register in the future.
It is prudent to register the singular and plural versions of a domain name and also the .net, .org, .biz, .info, and .us versions.
If your site visitors are international and/or speak English, it may be useful to register the .ca, and chúng tôi versions of the domain name as well.
One can choose not to register those domains. But in the event of a competitor registering one of those variants, the publisher will have to go through the headache of hiring an attorney to send a cease and desist request to someone (possibly in a developing country) with the hope that the competitor will be afraid enough to turn it over.
Good luck with that.
I don’t like headaches.
Registering those extra versions is not only defensive, but those extra domains could come in handy for other purposes later on.
9. What If The Dot-Com Domain Is Already Registered?Dot-com is quite likely the most desired top-level domain (TLD) because it’s what most people tend to look for.
If someone is simply hanging on to the domain and not doing anything with it, it’s possibly okay.
But site visitors really like to see that dot-com in the URL.
An increasingly popular choice is to look into country code top-level domains (ccTLDs).
10. Country Code And General Top-Level Domain NamesCountry code top-level domains (ccTLDs) are domains that are specific to a country.
Choosing a ccTLD is popular right now, such as the .io or .me ccTLDs.
There are also new general top-level domains (gTLDs) such as .agency.
Country code domains are generally best if they match the country of the potential site visitor. Domains in the .ca and the .uk registry are ccTLDs.
Site visitors tend to prefer ccTLDs that are specific to their country.
So, if your clients are in Australia, using the .au version of the domain might make sense.
Traditionally, ccTLD domains tend to convert at a higher rate within their respective countries because that’s what the citizens of those countries trust.
Note: Registering certain top-level domains may require citizenship. For example, .us domains require U.S. citizenship/residency.
11. Has The Domain Been Previously Registered?Some domains have been previously registered.
This may or may not be an issue.
Since the old days of SEO and until now, there has been an issue with penalties sticking to a domain name.
What happens is that, sometime in the past, a spammer used a domain and burned it (penalized by Google and unable to rank), causing the spammer to let the domain registration lapse so that the domain becomes available again.
Then, when the next business registers that domain, it finds it impossible to rank it for anything meaningful. The site might pop into the bottom of the top 10 once a month for a few days, but then it drops back to the second or third page of the search results – or worse, nowhere.
Before registering a domain, it’s wise to visit chúng tôi where entering the domain name will show whether it has ever been registered.
As I understand it, Google does not provide a way to remove a legacy penalty from a domain that received a penalty years earlier.
The Google Search Console (GSC) will not report that there is a manual action. So there is no way to submit a reconsideration request for a penalty that the Google Search Console does not acknowledge.
The first time I heard of this happening was to a newbie SEO professional around 2005 who couldn’t figure out why his SEO site didn’t rank.
The folks over on WebmasterWorld figured it out for him, and one of the forum members contacted Google’s head of webspam, Matt Cutts, on behalf of the SEO newbie.
Cutts confirmed that there was a penalty from a previous registration.
Unknown to the SEO professional, the site had been used to spam on behalf of adult affiliate sites.
Cutts said he would take care of it, and the penalty was subsequently lifted.
Recently in 2023, a person popped up on one of Google’s Webmaster Hangout Videos with curiously similar symptoms.
The site had indeed been used in a spammy way years earlier.
The publisher submitted the URL directly to Google’s John Mueller.
I watched the domain to see if it was able to rank for its own domain name, and about a month and a half elapsed before it finally did.
Choosing The Best Domain NameThere are many considerations for choosing the best domain name, and I recommend considering all of the above tips when selecting yours.
The process of choosing a domain name can seem hard.
A trick to making the process easier is to simply ask what a site visitor might prefer, as that approach can be extremely helpful in choosing the best domain name.
Good luck!
More resources:
Featured image: Shutterstock/Asier Romero
5 Of The Best WordPress Plugins To Integrate Bitcoins To Your Site
If Bitcoin and WordPress are two of your passions, this article will show how you can merge them – with Bitcoin plugins for WordPress. There are quite a lot of WordPress plugins for Bitcoin transactions, donations, price listings, even faucets. These are some of the ones I consider the best.
If you are looking for other WooCommerce plugins, there are a few more, such as WooCommerce Bitcoin Payments and Altcoins – Accept Bitcoin with CoinGate. If you need to install a payment plugin for a particular payment gateway or exchange, you’d better check the site of this gateway/exchange service to see if they have a plugin for WordPress.
2. BitMate Author DonationsIf you don’t sell stuff on your site and don’t need to accept Bitcoin payments but won’t object to donations in Bitcoin and other currencies, check the BitMate Author Donations plugin. The Easy Bitcoin Donation Widget offers similar functionality, but since it hasn’t been updated in two years, it’s quite possible it won’t work with the latest WordPress versions.
3. Cryptocurrency Price Ticker WidgetIf you want to display crypto prices on your site, there are a few plugins for the purpose. Cryptocurrency Price Ticker Widget is the most popular, but there are others, for instance the simpler Cryptocoin Live Ticker. The first plugin uses data from CoinMarketCap, while the second displays data from Coinalyze. Both plugins are highly customizable, and they allow you to choose the pairs of crypto (and fiat) currencies you want to display. You can show price variations over an hour, a day, or a week.
4. Bitcoin and Altcoin WalletsWhile there is certainly no shortage of wallet software, if you have reasons to give your users the opportunity to have a wallet with your WordPress site, the Bitcoin and Altcoin Wallets plugin is just what you need.
The plugin comes with a free version and a premium version. Quite naturally, the premium version has much more functionality, but even the free one is good for the purpose of launching a wallet for your users to deposit, withdraw, and transfer Bitcoin and altcoins to and from your site. There are dozens of adapters for different altcoins, such as Litecoin, Doge, and Electrum, that you can download for free.
5. Bitcoin FaucetFaucets are emblematic to Bitcoin, and if you want to include one on your WordPress site, check the Bitcoin Faucet plugin. While it might not have all the perks of dedicated faucet scripts, it comes with everything you need to launch a faucet. The plugin is highly customizable and supports several cryptocurrencies. It also works with multiple micropayment systems as well as multiple captcha systems (reCaptcha, SolveMedia, FunCaptcha, etc.)
ConclusionThe above list is not conclusive, and there are more plugins that can do the same tasks. I do believe the above selections will be of use to you though.
Ada Ivanova
I am a fulltime freelancer who loves technology. Linux and Web technologies are my main interests and two of the topics I most frequently write about.
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