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The evolution of the way us humans have communicated over thousands of years has shifted from sign language and hieroglyphics to written words and proper sentences. However, the sheer popularity of communication tools such as Stickers, Emojis, and GIFs has been a clear indicator of how the modern era of mobile users look for more than just words to express themselves.
Must know Google Gboard tips
Google Gboard has been at the epicenter of this mobile communication shift, and the universally lauded app is only getting started. A recent teardown of the Google Gboard Keyboard app revealed that the company has been working on personalized Emoji Stickers in the form of ‘Minis’. With the latest Gboard beta update rolling out, the feature is officially out and about.
How to get personalized Emojis (Minis)
Up until now, Google offered the ability to connect your Bitmoji account to Gboard and enjoy personalized and descriptive stickers with the Gboard app. However, the company is replacing the competition completely by helping you create ‘Minis’ that are a cartoonish, yet identical version of what you look like.
The feature has begun rolling out to Gboard Keyboard beta users, so it could be a while until it catches up to other devices. Gboard (Beta) v7.5.6 is currently the version in which you can find and make use of the Minis Emojis feature, so you can enroll into the beta program to jump the cue and get the feature right now.
Enroll into Gboard beta
Since the newest feature of Google’s very own keyboard app is part of the beta rollout, you will need to ensure that you are enrolled and updated to the latest version of the Gboard app. Here’s what you need to do before you can get going with the brand new Minis Emojis on Gboard.
Head over to the Google Play Store app on your Android device.
Use the Search menu to find Gboard – the Google Keyboard app.
It should take a couple of minutes for the process to complete, after which you will see an Update available for the Gboard app, so go ahead and install it.
7 Best Keyboard apps for Android
Create your Minis Emojis
Open the Gboard keyboard in any of the app and tap on the Emoji button.
Press the Stickers button which is right next to the GIFs icon.
The front-facing camera will activate and you’ll be asked to ‘Fit your face here’ in the frame.
Press the Capture button and wait while Gboard creates your Minis.
If you wish to change the attributes of any of the either Minis, tap on the Customize button.
Once you’re happy with your creation, hit the Save button to finish it all up.
Once you have your very own personalized Emoji Minis up and running, you can start using them right away during conversations directly from the Gboard itself. While the current category is currently divided amongst Bold Minis and Sweet Minis, you can expect the collection to grow as the feature rolls out publicly.
Is the introduction of Minis Stickers the end of Bitmojis as we know it, or will you still stick to the Snapchat version of personalized Emojis?
You're reading How To Create Your Personalized Emojis (Minis) On Gboard
It’s no secret that marketing means something different nowadays. Commercials have turned into 60-second Instagram spots, direct mail flyers have been replaced with personalized email campaigns, and brands have traded celebrity endorsements for mom sponsored blog posts to rep their products.
With this surge of consumer-centric marketing efforts, strategists must consider which platform is most effective for driving not only positive trending business results for their brands but personalized experiences for the consumer.
Enter: Influencer marketing.What is Influencer Marketing?
Raise your hand if you work in marketing.✋
Now, give me two high-fives if work for a small business or even a big brand. 🙌
Real quick, let’s do a pop quiz!
Can you guess the celebrity associated with each catch phrase? (Answers are at the bottom of the article).
Jello Pudding, You Can’t Be A Kid Without It
You Want To Know What Comes Between Me And My Calvins?
The Joy of Pepsi (Hint: 2002 Super Bowl)
There was a time when our favorite celebrity would endorse a magical, miracle face cream, the shake weight, or even Total Gym and we’d buy it. Why? In the past, consumers connected with celebrities and trusted the brands they endorsed.
Let’s be honest, if Oprah said swimming with blue whales would make you lose weight, then half the women in the U.S. would be exercising with blue whales in the South Pacific.
The market has evolved as the world has changed. With the rise of the internet and social media, consumers were given a voice. Consumers search for authentic opinions online from their peers. Before the internet, consumers didn’t have access to ordinary people the way we do today.
When consumers begin to go through the buying cycle, they start to seek out genuine feedback from other consumers that have similar budgets and lifestyles versus searching for the often unattainable bling-bling that comes with the life of being a celebrity.
A 2011 survey by BlogHer stated that 20 percent of women active on social media are motivated to consider products promoted by bloggers they know, yet only 13 percent are motivated by celebrity endorsements. In a recent study by Buzzstream, they discovered that celebrity endorsers did not result in actionable purchase intent by the consumer when compared to vloggers.
Also to show the transition, even more, SheKnows Media estimated that women control 85% of all purchasing decisions in the U.S. Within that report, 86% of the 1,470 women stated they put trust in real peoples’ product and service recommendations. Consumers turn to “everyday experts” as the report calls them because they are seen as having an authentic and honest voice.
As times are changing, brands are personalizing their approach with one individual versus targeting the market in mass.Why Influencer Marketing Works for Brands
While any girl loves shopping for her new make-up buys, there’s just something about stalking, researching, and watching tutorials on other beauties. Seriously, if you’re going to master the #wokeuplikethis face, then you’ve got to choose your products wisely. Beauty bloggers have the market cornered, not only on beautiful skin and all-around gorgeousness but on influencer marketing.
These “real” influencers act as the model, writer, and promoter of the product.
Here are a few examples of beauty influencer and brand collaborations:Maybelline and MakeupbyAmarie Smashbox Cosmetics and Raye Boyce Birchbox and Cupcakes & Cashmere Nars and Bekka Plamer
These beauty bloggers and social media powerhouses are just one example of how brands are utilizing the personalization of content and the footprint of influencers to drive authentic brand engagement. Brands get the most bang for their buck when they can mesh the influencers with their brand lifestyle and values.It Works Because It’s Authentic and Personalized
In a survey from digital agency Burst Media, Burst Media discovered that influencer campaigns earn “$6.85 in earned media value for every $1.00 of paid media.” Pretty impressive, huh?
Real people are approachable, authentic, and deliver personalized content. Brands enlisting the help of influencers can see an increase in revenue, consumer loyalty, user-generated content, boost in social media, organic growth, and so much more.
The personalized content your influencers deliver have the opportunity to change consumer behaviors. That’s insane!
Personalized content is the new king of content. Take a peek at how brands are personalizing their content:
Warby Parker sends a customer a thank you note through a YouTube video.
Warby Parker sends a personal customer service email after a dog ate their glasses.
Birchbox sends custom email newsletters based on your previous subscription preferences.
Sittercity targets the homepage you’ll see based on location.
As you can see from the examples above, brands are already doing a good job at turning data into amazing user experiences. Brands can leverage personalization and influencer marketing to guide their potential buyers down the funnel from the awareness stage to the purchase decision stage.Insights Into My Influencer Marketing Strategy
Real people equal approachable, authentic, and personalized content. Brands enlisting the help of influencers can see an increase in revenue, consumer loyalty, user-generated content, boost in social media, organic growth, and so much more.Step One: Define Your Goals
Before I get into the nitty-gritty details, let’s discuss your goals and expectations of influencer marketing. Do you want people to try a new product? Or, increase sales?
Here are a few examples:
Drive traffic to your website
Increase social following
Promoting a new product
Boosting SEO through earned media
When writing goals, try to be as specific as possible. For instance, instead of saying “drive traffic to my website,” make a goal of “increase organic traffic by 20% in 3 months.” As a marketer, I use brand influencers to help me achieve my goals. I collaborate with influencers to help win genuine interest for a brand product. They spread the word in an unbiased way while supporting my goals.
Google sponsored this vlog below for the launch of Nexus.
When comparing this 11,000,000 views to Google’s 15,000 or so views, it’s easy to see how this vlog helped Google introduce a product plus supported their goals.
To start, pull data from your other paid marketing channels to determine how you’re performing. You can gain insights by aligning your influencer marketing goals and your other paid campaigns.
Yep, I said it influencer marketing is a paid marketing channel. And, just like any other paid marketing channel, you need a few months of data before you can perfect the strategy. However, the length of your campaign should be directly tied to your goals. For your first campaign, I recommend gaining data for three to six months to gauge what your influencers want and need from you in this specific channel. From there, you can go with 1,3,6,9, or 12-month influencer programs. Whatever works best for you and your brand.
In the past, the longer I’ve had my influencer campaigns running, the more trust I was able to gain for my brand. Meaning, it wasn’t a “one and done” blog post or social promotion with a blogger. The blogger became part of our brand culture, became part of the team, and they had time to truly embrace all the awesomeness our brand has to offer.Step Two: Determine the Budget
“Wait, what?! You mean people want me to PAY them to write about my product?” said every client I’ve ever worked with on influencer marketing. I recently worked with a client that wanted to target the top of the top influencers.
Here’s the outreach email template they wanted me to pitch to Lauren Conrad:
We’re big fans of your May collection with Kohl’s! Summer never looked so chic.
We would love to partner with you on a blog post and cross-promote on social media for an upcoming campaign we’re launching in July. Does this sound like something you’d be interested in?
Of course, we’ll send over some free swag (t-shirts, sweatshirts, the whole sh-bang!).
Please email me back to let me know if you’re interested.
Well, if you’ve read any of my past articles on SEJ, I’m sure by now you can guess that I didn’t send this email outreach template to anyone, much less Lauren Conrad.
The idea that blog goddesses like Lauren Conrad or others from sites like Oh Joy! or A Beautiful Mess will just naturally mention your product is most likely not going to happen. Like or not, these top bloggers (or influencers) are getting paid one way or another to mention, feature, or post with a product. With bloggers and social media influencers, you have to pay them for the years they’ve spent cultivating, nurturing, and growing their audience. Think about this way: How much would you pay to rank position one on Google? Or, for a billboard in Time Square? Or, a 30-second spot on during Super Bowl?
There are ways to collaborate with influencers are a small budget. You don’t need to pay $4,000 for 50 photos. But, you do need to have a budget.
Here’s an example of my budget template for working with influencers:
This is how I break down my budget:
Graphics and content: This is the man hours that go into creating these myself.
Project management: The time you spend emailing, calling, and managing the influencers.
Products (and shipping): Depending on your product, set a budget for the influencer to have products.
For Influencers: This is what you pay the influencers. You can split this budget up however you like.
This is a budget for targeting influencers with a smaller reach. In my experience, you can expect smaller influencers to charge around $50 per hour whereas the bigger names can get up to $500 to $1,000 per hour.Step Three: Develop a List of Relevant Influencers Within Your Niche
When searching for influencers, don’t be blinded by the social following. As you can see this massive spike in 2012, your social following doesn’t really represent how much influence you have.
Sites like Fiverr give bloggers and social media maven wannabes engagement metrics only big brands like McDonalds can dream of. This causes marketers to make bad decisions when choosing influencers to collaborate with.
Here are the questions I ask myself when vetting influencers:
Where are they located? Do they speak a specific language?
Are there keywords within the post?
Do they have any brand affinity?
Do they mention any products?
Is there a price range for the products they are mentioning?
How many shares are their posts getting that would be similar to mine?
What type of social following do they have?
What level of social engagement do they receive on their posts?
What types of hashtags or mentions do they use in social posts?
Does the influencer have repeat business from other brands?
The last question tells a lot about how well brands work with an influencer. For example, Studio DIY did a workshop with SkinnyGirl cocktails in August and another workshop in October. This tells me that Studio DIY and SkinnyGirl cocktails were a good match for both the brand and influencer.
Think about the lifestyle of your audience and your influencer. Can you imagine your brand naturally fitting? Get creative.
Here is a great example of how HP targeted fashion bloggers:
Are you asking yourself why HP didn’t target the tech influencers? HP recognized the industry was over-saturated with tech products. They altered their approach to target a niche sector of their overarching target audience.Step Four: Send Outreach Emails
If you’re a fan of copy and paste, then this will be your least favorite step. Personalization is key. You need to craft personalized emails to each and every influencer you want to collaborate with. This step is extremely time-consuming, but it might be the most important. Why? It’s your first impression.
This starts with the subject line. Grab their attention by making a connection to another touchpoint and calling attention to something they can personally connect with.
Subject Line: Your article X on Twitter!
Heya [influencer first name],
It was great connecting with you on Twitter earlier this week!🙌 I’m excited to learn more about how your PRIMAL movements class goes this Sunday. Keep me updated!
I’d love to find out more about how you collaborate with brands on [website name]. Your overall vibe, tone, and presence represent the direction our brand, [link to brand website], is heading. I feel we’d make an awesome fit!
Would you be interested in working together with us?
P.S. I’ve also attached our media kit for you 🙂
These influencers are real people who want real relationships. Start the collaboration off positively by addressing them by their first name. And, acknowledging how their blog or social presence connects with your brand can give them better insight into how you want this relationship to move forward. You can go one step further and actually read a blog post (insert gasp sound effect). I spend about 20-45 minutes vetting each influencer on my list. I read multiple blog posts, social postings, and learn their likes and dislikes.
Once I get a response from a potential match, I try to set-up a Skype chat or Google+ Hangout. On the call, I’ll ask the following:
Have you worked with other brands before? For how long?
What are your business goals?
Are you looking for other brands to collaborate with?
What do you like about our brand?
What do you typically charge for working together with brands?
Before you chat, be sure to do your research. Think about creative ways you can personalize your brand content with the influencers audience.
Here are some examples:
Hither & Thither, a lifestyle and travel blog, partner with Activia in this post.
Poppytalk for Target Pinterest board.Step Five: Get Your Logistics Together
Whoo hoo! You received a “yes” to your email pitch. Now what? Time to craft your follow-up email response to give the influencer as much information as possible.
Below is what I include in the follow-up email:
Here’s a sample of what the email might look like:
Hi, [First Name]!
Welcome to [my brand name]! My name is Anna, and I will be here to answer any questions you may have.
Thank you for joining us — [brand name] and I are thrilled to be working with you! Now that you’ve decided to partner with [brand name], I’m writing to follow-up about the next steps.
Please review, agree, and digitally sign the Influencer Agreement.
Please complete this 1099 form.
I’ve attached a calendar screenshot of rough timelines for us to work together.
I am delighted you’re a part of the [brand name] community and look forward to working with you! Please let me know if you have any questions regarding the above.
Thank you, [First Name]!
All my best,
So, the influencer agreement is something that is pretty in-depth with all the FTC regulations popping up and what Google deems “ethical.”
Here’s an example of an influencer agreement I did on Typeform.
Essentially, your influencer agreement should answer the following questions:
Who gets creative control?
What are the image specs?
How will copy be generated?
How will tracking be implemented?
Will a preview be made available before the post is live?
Will content be promoted on other channels?
What is the length of the campaign?
How much will the influencer get paid?
What are the standard contract details?
Who gets third-party clearance?
You want to give the influencer everything they need to succeed.Step Six: Optimize and Analyze
Plus, you’ve made a new best friend in your influencer. Try creating a private Facebook Group for your influencers to share feedback. This Facebook Group gives the influencers a creative space for open communication with their peers and you.Wrapping Up
Brands tend to meet the influencer marketing world with a “meh.” But, it offers so much more to the brand than one would think. As I mentioned above, influencer marketing is so much more than…influencing.
Influencer marketing is nothing new. Influencer marketing that performs best is all about personalizing your email outreach for the influencer, then personalizing the content for the influencer’s audience. It doesn’t matter what industry you’re in or what your market landscape looks like. Whether you’re a food brand talking to a style guru like Emily Henderson or dog lovers looking to giveaway goodies to a fitness fanatic, there are opportunities for your brand to build personalized influencer campaigns.
Answers to pop quiz above:
Instagram is constantly adding new features in a bid to offer an increasingly superior experience to its users. Case in point: one of the most recent that was introduced during the early phase of the pandemic is Guides. However, the option might have flown under the radar for many users, especially since it was initially available only for select accounts. That is no longer the case, however, so this article aims to shed some light on Guides and show you how you can create your first Guide.What Are Guides?
Guides are basically collections that mix both text and visuals and allow the creator to easily share recommendations and tips with their followers. Guides have a dedicated place on your profile: you’ll find them listed underneath the Follow button on your profile. If you have set up Highlights for your account, the Guides will be in the line of icons underneath. To access Guides, you’ll need to tap on the “Open book” icon.
When it was initially introduced back in 2023, the feature was meant to promote well being and showed up on the profiles of various creators or organizations activating in the segment. Since then, Guides have been made available to everyone, not just brands and businesses.How to Create Your First Guide
Creating a Guide on Instagram is a pretty specific process. You won’t be able to do so from the Instagram feed simply by tapping the “+” button on the upper-right corner of the display. At the same time, you won’t be able to create a Guide straight from the Instagram camera ether. What you need to do is head to your Profile.
Tap on the “+” button in the upper-right corner of the display.
From the menu that pops up from the bottom, select “Guide.”
Here you’re given three options: Places, Products and Posts. The first one allows you to recommend places in your city or beyond, while the second lets you share with your followers some of your favorite products. With the last one, you can group a collection of posts together that you’ve created or saved.Three Types of Guides
The three types of Guides feature their own particularities, but overall, they will look the same. Think of them as a very visually-focused type of listicle. Depending on the type of product or service you wish to promote, you’ll need to select the right kind of Guide for your particular purpose.Places
If you’ve selected the first option, Places, Instagram will prompt you to select the location for which you want to create the guide.
Instagram will search for posts that were tagged at that location and will show them to you in a new window. Swipe downward to browse the results and pick your favorites. Interestingly, you’re not allowed to pick your own images for this type of guide and must rely on the content created by others.
If, at any point, you wish to rearrange the order of your entries within the Guide, tap on the three dots next to an item and select “Reorder Posts.”
Arrange them as you please by dragging each post with your finger, then press “Done.”
When you’re done with all of the above, press the “Next” button in the upper-right corner of the display.
Instagram will inform you that the Guide will show up in the “Guides” tab on your profile and won’t be shared on your profile grid. HOWEVER, your followers will be able to see a preview of the guide in their feeds.Products
If you’ve selected Products instead of Places, Instagram will let you search for your favorite brands next. Whether we’re talking about cosmetics, clothes or books, your options are endless.
Browse the products available from a particular brand and select the one you wish to add to your Guide by tapping on it. Note that not all of the products offered from a brand will show up in this list.
Select one of the images showcasing the product offered by the brand or add your own product images by tapping on “Your Posts” at the bottom. In addition, you can opt for the “From shop” option.
Add as many favorite products as you want. Make sure you add a title, select the cover photo and write a bit about what the guide is about.
As before, press “Next,” then hit the “Share” button to launch your creation into the world.Posts
The last type of guide is Posts. You can create great sets of posts that fit under a certain category. You can use other people’s posts, provided you’ve added them to your Saved collection as well as your own.
Back to your guide. Add a title, choose a cover and maybe say a few words to describe your guide and the posts.
Once published, your new Guide(s) should be accessible through your Profile via the Guides tab.Share Your Guides on Instagram
Once you’ve created your first guide, you’ll probably want to start sharing it with your friends and followers. It is quite easy, as you will see below.
Open a Guide you want to share. (It can be yours or anyone else’s.)
Tap on the Paper plane icon in the lower-left corner of the display.
Send the Guide as a Direct Message and share it as part of your Story, even if it’s not yours!
If you’re trying to raise awareness about your own Guide(s), sharing it to your Stories is a great way to promote it with your followers.Frequently Asked Questions 1. How can I discover more Guides on Instagram? 2. Can I edit a Guide after it has been published?
Yes, you can. If you want to rearrange your posts or simply want to add or remove additional items, access the Guide and tap on the three dots in the upper-right corner and select “Edit Guide.”
Apply your modifications form there.3. Can I access Guides on Instagram for desktop?
Yes, you can check out and browse Guides while you’re using Instagram on your PC. However, you can’t create them from your computer. Right now, it’s only possible to add regular posts to your profile. Also, keep in mind that while you can access Guides on PC, you won’t be able to share them via DM or a post.
Image credit: Unsplash
Alexandra is passionate about mobile tech and can be often found fiddling with a smartphone from some obscure company. She kick-started her career in tech journalism in 2013, after working a few years as a middle-school teacher. Constantly driven by curiosity, Alexandra likes to know how things work and to share that knowledge with everyone.
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That’s right, there are 46 hidden images built into the app and hidden in plain sight.
These emojis can be accessed by anyone who knows the right tricks (and luckily, we’ve picked up one or two of those). In this article, we’ll show you how to unlock TikTok’s secret emojis and delight your audience.How to use the TikTok secret emojis
Wondering how to get secret emojis on TikTok? You’ll need to use a specific emoji shortcode to use one of the 46 secret TikTok emojis. We’ll list those below.
Here’s how to use TikTok secret emojis:
Choose an emoji from the list below
Copy the emoji shortcode
Watch it turn into a TikTok secret emoji!
If you have a favorite emoji, just remember the shortcode, and you can use it on TikTok anytime. Just type out the code between square brackets. Like this:
[TikTok secret emojis shortcode here]Full list of TikTok secret emoji codes and what they mean
Here are all 46 TikTok secret emojis. Keep reading for the TikTok emoji codes and meaning of each emoji below.1. [smile]
Description: A small, round, pink smiling face
Usage: To show happiness, love, or appreciation2. [happy]
The happy TikTok emoji is similar to the smile emoji but with a larger, more open mouth. It is shown as a peach-colored face with squinty eyes and a big open mouth. Use this secret emoji to show extreme excitement, such as when you’re really enjoying a TikTok video.
Description: A peach-colored face with squinty eyes and a big open mouth
Usage: To show extreme excitement or enjoyment3. [angry]
Don’t like what you see? Use the angry TikTok emoji to express your displeasure. The angry emoji is shown as a red face with a furrowed brow and stress marking on the upper right side.
Description: A red face with a furrowed brow and X-shaped eyes
Usage: To express displeasure or anger4. [cry]
We all have our down days. If you’re feeling blue, use the crying TikTok secret emoji to show you’re sad, upset, or just need a good cry. The crying emoji is shown as a blue face with streaming tears. You can also use this emoji to show extreme joy, like when you see a video of a cute cat or bouncing puppy.
Description: A blue face with tears streaming down both cheeks
Usage: To express sadness or sorrow5. [embarrassed]
The embarrassed TikTok secret emoji is perfect for those awkward or cringe moments. It’s shown as a teal face with a concerned look and a sweat drop on its right brow. You can use it when you’re feeling flustered, uneasy, or just plain old embarrassed.
Description: Teal face with a concerned look
Usage: To express feeling flustered, uneasy, or embarrassed6. [surprised]
Ever seen something that makes your jaw drop? That’s what the surprised emoji is for. It’s a peach face with wide eyes and an open mouth as if it’s astonished by something. You can use it when you’re genuinely surprised, shocked, or amazed.
Description: Peach face with wide eyes and an open mouth
Usage: To express surprise or shock7. [wronged]
If you’re feeling shy, ashamed, or embarrassed, use the wronged emoji to send a message. It’s a yellow face with sad eyes and two fingers pointing at each other, as if the emoji is nervously twiddling its fingers.
Description: A yellow face with sad eyes and two fingers pointing at each other
Usage: To express being shy, ashamed, or embarrassed8. [shout]
The shout emoji is perfect when you just need to let it all out. It’s shown as a purple face with an open mouth and sharp fangs. Use this TikTok secret emoji to show you’re feeling frustrated or just need to vent.
Description: A purple face with an open mouth and fangs
Usage: To express frustration, anger, or evil intentions9. [flushed]
Talking to your crush can be nerve-wracking, so use the flushed emoji to show how you’re feeling. It’s a yellow face with cute eyes and blushing cheeks. This TikTok hidden emoji is perfect for those times when you just can’t even.
Description: A yellow face with blushing cheeks
Usage: To express nerves, embarrassment, or excitement10. [yummy]
For all those delicious cooking montages, use the yummy emoji. It’s a pink face with its tongue out and eyes squinted, giving a thumbs up. This TikTok hidden emoji is perfect for showing you like a piece of content or that you’re hungry.
Description: A pink face with tongue out giving thumbs up
Usage: To express hunger, love of food, or approval of content11. [complacent]
The name of this TikTok secret emoji is a bit misleading because we’re getting more cool-dude vibes than contentment. It’s a blue face with sunglasses and a small smile, looking very chill. Use this TikTok secret emoji for something that is chill, effortless, or cool.
Description: A blue face with sunglasses and a small smile
Usage: To express contentment, relaxation, or coolness12. [drool]
Description: A pink face drooling
Usage: To express attraction or admiration for someone or something13. [scream]
For all those horror movie lovers out there, this one’s for you. The scream emoji is a blue face with wide eyes and an open mouth, holding the sides of its face. Use this secret emoji to show your reaction to a scary video or tell someone they’ve shocked you.
Description: A blue face screaming in fear
Usage: To express fear, horror, or surprise14. [weep]
The weep emoji is perfect for when you need to show real sadness. It’s a light blue face with sad eyes and a tear falling down its face. Use this secret TikTok emoji to show something has upset you or that you’re missing out on something.
Description: A blue face crying tears of sadness
Usage: To express sadness, sympathy, or grief15. [speechless]
The speechless emoji is perfect for when you’re left without words. It’s a teal face looking sideways with a sweat drop on its left temple. Use this TikTok secret emoji to show that you’re annoyed, put off, or at a loss for words.
Description: A teal face with a sweat drop on its left temple
Usage: To express frustration, annoyance, or disbelief16. [funnyface]
Time to be downright silly. The funny face secret TikTok emoji is a pink face winking with its tongue sticking out. This is perfect for when you’re joking around or just feeling fun.
Description: A pink face winking with its tongue sticking out
Usage: To express silliness or make a joke17. [laughwithtears]
See something that’s just way too funny? Use the laugh with tears emoji for your next LOL moment. This secret TikTok emoji is shown as a pink laughing face with tears coming from its eyes.
Description: A pink laughing face with tears coming out of its eyes
Usage: When something is really funny18. [wicked]
Feeling mischievous? The wicked emoji is perfect for when you’re up to no good. This TikTok secret emoji is a purple face with a mischievous grin and horns.
Description: A purple face with a mischievous grin and horns
Usage: When you’re feeling naughty or up to no good19. [facewithrollingeyes]
The face with rolling eyes emoji is perfect for when you just can’t deal. This hidden TikTok emoji is shown as a pink face rolling its eyes upwards, looking annoyed or exasperated. Use this emoji to let your friends know that you’re not impressed.
Description: A pink face rolling its eyes upwards
Usage: When you’re not impressed or think something is ridiculous20. [sulk]
Mad about it? Let your friends know with the sulk emoji. This secret TikTok emoji is shown as a red face with a scrunched-up brow and a big frown. Use this hidden TikTok emoji to express your displeasure.
Description: A red face with a frown
Usage: To show anger or displeasure21. [thinking]
Confused? Concerned? Contemplative? Use the thinking emoji to show your friends that you’re lost in thought or doubtful. This secret TikTok emoji is shown as a yellow face with one hand resting on its chin.
Description: A yellow face with one hand on its chin
Usage: When you’re thinking or confused about something22. [lovely]
Give us a kiss! This TikTok secret emoji shows a pink face giving a big kiss. It’s perfect for sending out a special smooch. Use it when you want to show love or appreciation.
Description: A pink face giving a big kiss
Usage: To show love or appreciation23. [greedy]
It’s all about the money. The greedy emoji is perfect for those who are always on the lookout for a quick buck. This TikTok secret emoji is shown as a peach-colored face with dollar signs in its eyes and a big smile.
Description: A green face with dollar signs in its eyes
Usage: When you’re feeling greedy or materialistic
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Wow is the first in a list of dumpling-shaped TikTok secret emojis. It is shown as a dumpling with a surprised face. Use this emoji to show your reaction to something unexpected or amazing.
Description: A dumpling with a surprised face
Usage: When you’re surprised or amazed by something25. [joyful]
When you feel like you can take on the world, use the TikTok secret emoji joyful. This emoji is shown as a dumpling with a big smile and happy eyes.
Description: A dumpling with a big smile
Usage: When you’re feeling super happy26. [hehe]
The hehe secret TikTok emoji is great for a sneaky giggle. It is a dumpling with a small smile and sideways eyes. Use this emoji to show mischievous laughter or when something is funny.
Description: A dumpling with a small smile
Usage: When you find something funny27. [slap]
Ooh, that burns. The TikTok secret emoji slap shows a dumpling with X’s for eyes and an open palm mark on its face. Use this emoji when someone says something harsh or insulting.
Description: Dumpling that’s just been slapped
Usage: When someone says something mean or insulting28. [tears]
Let it all out! The tears emoji shows a dumpling with two long streams of tears falling from its eyes. Use this emoji when you’re feeling sad or crying. Or, if you’re feeling tears of joy!
Description: A face with streams of tears coming from its eyes
Usage: When you’re feeling sad, emotional, or joyful29. [stun]
What are those! The stun emoji is a dumpling face with scared eyes, an open mouth, and a sweat drop on its right temple. Use this emoji when you’re surprised, shocked, or just plain dumbfounded.
Description: A face with scared eyes and open mouth
Usage: When you’re surprised or shocked30. [cute]
Description: A dumpling face with adorable eyes
Usage: When you’re feeling cute or see something that’s too adorable for words31. [blink]
This secret TikTok emoji is more like a wink than an actual blink, but we’ll allow it. Use this dumpling emoji when you want to be flirty or see something that’s just too good to be true.
Description: Winking face with heart
Usage: When you’re being cheeky, or when you see something funny32. [disdain]
Annoyed, aggravated, or just plain over it? The disdain dumpling emoji is for you. Use this TikTok secret emoji when you see something that makes you roll your eyes so hard that they might fall out of your head.
Description: Angry face with bags under eyes
Usage: When you’re annoyed, overworked, or just plain fed up33. [astonish]
When disdain just won’t cut it, use the astonish emoji. This emoji shows a gray face with an open mouth and furrowed brow. This dumpling is angry! Use it when you can’t believe what you’re seeing — or when someone really ticks you off.
Description: Angry face with open mouth
Usage: When you really want to shout out loud34. [rage]
Next up in the lineup of angry TikTok secret emojis is rage. This dumpling emoji is boiling over — it looks like a red face about to explode with anger. Use it when something is so surprising or infuriating that it makes you see red.
Description: A red face with steam coming out of its ears
Usage: When you can’t even deal35. [cool]
Description: A dumpling face wearing sunglasses
Usage: When you want to be sassy36. [excited]
This TikTok secret emoji is a literal representation of XD. Use this dumpling emoji when you’re excited about something or think something is really funny.
Description: A smiling face laughing hard
Usage: When something is really funny37. [proud]
This smug dumpling is for all the know-it-alls. The proud emoji is perfect to use when you just gotta let everyone know that you were right and they were wrong.
Description: A dumpling face looking down and smirking
Usage: When you want to show off how smart you are38. [smileface]
The smile face is a secret TikTok emoji that looks a little suspicious. This wide-eyed dumpling face can be used to playfully point out when someone is being a little bit shady.
Description: A dumpling face with wide eyes and a small smile
Usage: When you want to call someone out for being shady39. [evil]
If you’re a grumpy little goblin, the evil dumpling is for you. This purple TikTok secret emoji has teeny little fangs and puffy cheeks. Honestly, you kind of want to pinch them.
Description: A purple dumpling face with fangs and a mischievous grin
Usage: When you’re feeling evil or grumpy40. [angel]
The angel emoji is perfect for those moments when you’re feeling pure, sweet, and innocent. This little white dumpling face has a halo and a sweet smile, so everyone will know you mean well.
Description: A small white dumpling face with wings and a halo
Usage: To show your angelic side, or when you’re feeling kind41. [laugh]
Never be afraid to laugh out loud! The laugh emoji is a TikTok hidden emoji that you can use to show your joy and amusement. This white dumpling face is laughing so hard, its eyes are closed and tears are streaming down its cheeks.
Description: Emoji with closed eyes and tears streaming down its cheeks
Usage: When something is really, really funny42. [pride]
If you want to pat yourself on the back, use the pride emoji! This dumpling emoji has a kissy mouth and one eyebrow raised to show its indifference. It’s sure to get your point across.
Description: Dumpling face with kissy mouth and one eyebrow raised
Usage: When you’re feeling smug or self-satisfied43. [nap]
Certainly one of the silliest TikTok secret emojis, the nap emoji shows a dumpling face with closed eyes and snot dripping from its nose. Use this to show that you’re sleepy or just not in the mood.
Description: Snotty face with closed eyes
Usage: When you’re feeling sleepy or uninterested44. [loveface]
Similar to the [drool] emoji, except with a dumpling face. This TikTok secret emoji shows a dumpling with giant hearts for eyes. Use it to show that you’re head-over-heels in love.
Description: Dumpling face with hearts for eyes
Usage: When you’re in love45. [awkward]
The awkward emoji is perfect for those times when you just don’t know what to say. It shows a dumpling face with upturned eyes and a sweat drop on its forehead. Use it when you’re feeling nervous or uncomfortable.
Description: Sweaty face with upturned eyes
Usage: When you’re feeling awkward or nervous46. [shock]
When something comes as a total surprise, use the shock emoji. It shows a blue face with angry eyes and an open mouth. Use it when you’re surprised, shocked, or astonished.
Description: Face with wide eyes and open mouth
Usage: When you’re feeling shocked or surprised
Need more help with the wide world of emoji? Check out our complete guide to emoji meanings to make sure you’re not misusing that eggplant. If you’re wondering what Snapchat’s friend emoji mean, we’ve got that too!
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Urgency messaging is a great way to raise conversions but is getting an increasingly bad rep
Getting visitors on your site and converting seems to be more difficult than ever. Consumers are indecisive, and, with more choice online than ever before, your website visitors are less likely to hang around.
Creating urgency is one of the best ways to raise ecommerce conversions. In my 16 years in ecommerce, there are few techniques I’ve seen that so reliably raise sales.
Urgency works by overcoming your visitors’ mental hurdles to purchasing from you. Perhaps they’re indecisive, prone to overthinking, or they just want to shop around a bit more. There are so many psychological factors at play that influence whether someone will buy from you.
It is, however, a technique to be used with caution. The problem with urgency messaging is that it can come off as disingenuous or just all round scammy. At best this renders your urgency efforts ineffective, and, at worst, it hurts your brand image, damaging trust and losing potential customers.
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Consumers are more suspicious than ever before when it comes to urgency techniques. There have been numerous news stories in recent times about how brands have been accused of misleadingly using urgency techniques, with some possibly facing court action. These stories inevitably filter into public consciousness, putting more pressure on marketers to deliver.
While urgency as a marketing tool is going nowhere, it’s more important than ever to implement it in a genuine, helpful and engaging way. In this article, I’ll run through some of the most effective urgency techniques I’ve seen, with some ideas for how to ensure they’re done well.1. Social call-outs
Using call-outs on product pages with stats about other shoppers’ behaviour increases the perceived popularity of a product in real time, as well as activate the fear of missing out. And this, of course, increases urgency – 50 dresses bought today? Wow, other people like this too – I don’t want it to sell out! Rebellious Fashion saw some great results by using these call-ous on their product pages.
Popular products are the most likely to sell out, and showing a product’s popularity is a persuasive technique. However, it doesn’t make sense to show these stats when a product is selling poorly, as it could have the reverse effect. Use a targeting tool to define how many views/purchases need to be reached to trigger a call out message.2.Scarcity
The fear of missing out is more motivating than the promise of gaining something. Scarcity messaging no doubt plays on this fear factor, but it is also genuinely helpful. We all want to know when products we like are running out, don’t we? Scarcity also increases the desirability of a product – we all know that studies in psychology have shown that things in a short supply are perceived as more appealing than those in an abundance.
Consider using call-outs on product pages, stating how many items are left in stock. But be careful. The trick with scarcity messaging is not to let it be counterproductive. Set parameters for when scarcity messaging is triggered – when a product has, say, fewer than 10 items left. Test to see which numbers are most effective, and try different ways to deliver the message such as slide-in containers used above by fashion retailer, Rebellious.3. Use urgency-increasing copy – but make sure it matches your brand voice
Your web copy will help considerably in increasing urgency and persuading your visitors to act fast. There are certain words that are known to create urgency: buy now, hurry, only one left, quick, approaching, selling fast. However, it’s important to use a tone of voice that matches your brand.
Sadly, some retailers go all out with a ‘Hurry now!!!’ tone that can often come across as cheap or desperate. This tone of voice just wouldn’t suit a store selling luxury products, for example, and may alter the perception of your brand and products. However, the only way to truly know is to test different versions of the copy to see which converts best.4. Bring urgency into social product recommendations
A good way to kickstart browsing on a site is to show best seller recommendations such as these on the Love Sofas homepage. These recommendations let your visitors know which items are popular in your store, and the injection of social proof can increase perceived desirability.
There are various techniques you can use to imply your store is really popular. Showing these bestseller recommendations “from the last hour” gives the impression your store is overflowing with visitors (which it might well be – if so, let it be known!). You can amplify this effect by adding stats to the recommendations showing how many have been sold or viewed that day.5. Time-limited incentives with countdown timers (but don’t overuse)
There are few techniques more urgency-inducing than a time-limited sale or offer, with a prominently placed timer ticking the remaining hours or minutes away. They can be used in a number of ways.
X hours left to get free delivery
X% off an item for the next X hours
Summer sale ends in X
Order in the next X hours and get a free gift
One of the issues I see with countdown timers is overuse. Are you using countdown techniques so often that they’re becoming less effective, or that your visitors are reliant on them, or perhaps even questioning the authenticity of them?
Be sure to measure the effectiveness of your countdown methods on your conversion rate over time.6. Use colours that promote urgency – but make sure to test
We all know that certain colours promote caution and fear – yellow, orange and red being the ones we usually think of. Red is usually the colour we most associate with urgency, and is the colour we most often see adorning shop window signage when a sale is on.
When it comes to colour, it’s worth remembering we’re all wired differently and, thus, react differently. Test different colour variations on your site to see what works best with your audience. If you already use a lot of red in your branding, you might find other colours work better in drawing attention and promoting urgency.
Amazon often uses green in its scarcity messaging, and also assures the customer that more items will be in stock soon. This use of green to promote urgency comes across as genuinely helpful and certainly less aggressive than techniques I‘ve seen employed by others. Red, in this case, is used to draw attention to the lower price.7. Be Truthful
For many, this will go without saying, but it’s worth pointing out – don’t state anything in your urgency messaging that isn’t true. There’s nothing wrong with implied urgency, but if you’re misleading people, eg. applying a false timescale to a sale, your visitors will soon work this out.
This will then make further urgency efforts redundant, as many shoppers simply won’t believe you. Customers buy from brands they trust, not ones that manipulate their shopping habits through false claims.Conclusion
To wrap up, urgency messaging works best when it’s used carefully and genuinely, by nudging your customers to overcome mental hurdles and take action quickly. It’s important to be careful to avoid bad practices that might damage your relationship with customers, as well as being wary of making your urgency efforts ineffective through overuse.
Try some of the techniques in this article to see the difference it makes on your site, and as always, make sure you test, test, test!
To succeed with your dealership marketing, you must first be able to clearly state your unique value proposition and present it in a way that builds trust and connection with your prospective car buyers. But the gulf between knowing what needs to be done and knowing how to do it is vast.
In this post, we are going to empower you with the tools and knowledge required to bridge that gap of uncertainty in order to build your unique value proposition and a brand story, including:
What your dealership’s story is.
Why your dealership’s story matters.
Tips for creating your dealership’s brand story.
Examples of dealership unique value propositions.What Is Your Dealership’s Story (AKA Your Unique Value Proposition)?
If you have any experience with marketing, then you may be familiar with what is called a Unique Value Proposition or a Unique Selling Proposition (USP). This is a technique that has been around since the 1960s and is used to help brands identify their messages. If you have never heard of a USP before, it can be simply understood as the unique value your brand provides your audience.
The problem is that like with everything else in marketing, your USP is not static. Your customer’s needs are continually evolving and so must your dealership’s value. Yet many dealers are still using yesterday’s USPs in their marketing today.
Image SourceWhy Your Dealership’s Unique Selling Proposition Matters
Today’s car-buyer can simply look at any number of third-party classified sites and instantly access thousands of vehicles without leaving the house. So, touting your large selection is no longer as valuable as it once was. In the same way, generic slogans and common catchphrases are too vague and will fail to resonate with today’s car-buying audience.
Now, you can no longer differentiate your dealership by what you do. You have to differentiate your dealership by who you do it for and by how you do it. If you really want to set your dealership apart from your competitors, you must clearly understand who your target audience is and then create a brand story tailored especially for them.
In many cases, this means that you will identify multiple different types of audiences, all of whom define value differently.How to Identify Your Dealership’s Unique Value Proposition
So, what makes you different? Why must your customers buy their next vehicle from you and not one of your competitors? This is a question that can bring you face to face with some sobering realities. However, if you’re bold enough to confront them, they can also help lead you to discover what really makes your dealership a unique destination that car shoppers in your market cannot afford to ignore.Step 1: Understand Your Audience
The first step is to truly understand your target audience, and this can be challenging in and of itself. Most dealers have tons of data from their OEMs and marketing partners which provide a detailed analysis of the demographic makeup of their ideal customers. Many have segmented their customers based on where they live, how much they make, how old they are…etc.
While this is a good start, this doesn’t tell you who they are. What are their goals, their aspirations, their fears, and their regrets? Meet them where they are and have an individual conversation that is valuable to them.Step 2: Think Outside of the Box
The second step is to get out of your comfort zone. Avoid thinking about what your dealership does, sells, and services cars at competitive prices. Just like every other dealership out there. In order to find your modern unique selling proposition, you must stop looking at your dealership from the inside out.
Here are some ideas to help you get started:
Put yourself in your customer’s shoes and focus on your dealership from their perspective. Now, what is truly special about your dealership? What is something that only you can do for them that none of your competitors can do or at least cannot do as well as you?
Ask your best customers for ideas and feedback. Do you offer at-home test drives? Do you deliver vehicles? Do you offer one price? Don’t think about what you want them to know, think about what they want to know.
Look at your reviews and your Google My Business Q&A section to see if you can pull out any common themes or pieces of feedback your customers have left.
You may want to use this Venn Diagram to help think through this. Try to look at your dealership from three separate perspectives. Ask yourself, what do you do well? What do your customers want? What do your competitors do well?
Your most effective unique value proposition exists in the overlap between what your dealership does well and what your customers want. If you try to focus on what you do well vs. what your competition does well, your message will fall flat. The same is true if you focus on what your competition does well vs. what your customers want.
Only by identifying the message that exists between what your dealership does well and what matters to your customers will you be able to craft a USP that will resonate with car buyers in your market.Step 3: Craft Your Unique Value Proposition
Don’t fall into the trap of thinking you have an ideal audience; you have ideal audiences. So, it only stands to reason that you craft a specific message that will connect with each one. This means that you will have to repeat the above exercise multiple times, but the results are more than worth it. In the end, you will be able to effectively reach a much larger audience because every one of them will feel like you are speaking to them individually and not speaking at them with a generic, watered-down message.
Don’t rush this process — it is too important. Remember that quality takes time, be prepared to allocate as much as is necessary in order to get this right. Give each part of the process some serious consideration.Step 4: Put your USP in Action
Now that you’ve examined your brand promise and broken it down to its core components, you can use your USP to build hyper-targeted messages to each of the specific audiences you’ve identified.
Image SourceStep 5: Deliver on Your USP
Unique and powerful messaging will not do anything to elevate your customer experience unless it is paired with equally unique and powerful action – car buyers are looking for dealerships to deliver on their promises. Otherwise, you risk jeopardizing whatever credibility you have worked so hard to build with your customers.Examples of Unique Value Propositions for Dealerships
Let’s say that you identified a streamlined buying process at the core of your brand promise. Then you crafted “Car Buying At The Speed Of You” as your unique selling proposition. Now break it down into smaller components that can be used to hyper-target specific audiences at specific times throughout their purchase journeys.
We facilitate a streamlined buying process by:
Having transparent pricing across our entire inventory.
Having a penny-perfect digital retailing tool that provides you with your actual equity position.
Having a VIN-specific accurate trade-in appraisal tool on our site that simplifies the trade process.
Having a flexible exchange program which allows you to drive away with confidence.
Here’s another example:
On Superbowl Sunday, Vroom ran a commercial that showed a customer getting tortured on the showroom floor. In response, we encouraged our dealers to find their USPs and to share their brand stories.Drive Results with Your Dealership’s Unique Value Proposition
For help identifying your brand story and what makes your dealership unique, reach out to one of our automotive marketing experts.George Jones
George is a Client Success Manager with LOCALiQ Automotive obsessed with client empowerment and dedicated to helping car dealerships create the right marketing strategies.
Other posts by George Jones
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