Trending December 2023 # How To Evaluate Link Opportunities # Suggested January 2024 # Top 17 Popular

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It can sometimes be difficult to tell how much effort is reasonable, or if it’s even worthwhile to pursue a link from a particular website. Especially if you’re relatively new to SEO.

I was recently reminded of this while training an employee to find potential link opportunities. She’s great at the job she does day in and day out, but she completely missed the mark on this.

Part of the reason she missed the mark was because I initially gave very loose guidelines. I like to do that because it helps me see how my employees think on a topic and it shows me what I don’t need to teach them. It also helps them to become more comfortable taking initiative.

The other part of the reason she missed the mark is that there is no purely objective way to evaluate a website. It requires the instinct of an experienced professional.

Sure, we have some metrics like Domain Authority or traffic volume, but search engine optimization is just as much an art as it is a science, so it’s impossible to break things like this down to purely a mathematical formula.

That’s why evaluating potential link opportunities requires us to make a judgment based on a number of factors, using both data and instinct.

I’m going to outline my process in this article.

1. Domain Metrics

When we’re trying to earn a link from a website, our main goal is to improve organic ranking.

Sure, we all talk about publicity, brand recognition, referral traffic, and these are all worthy goals, but the bottom line is that we want to rank better so we’ll get more organic traffic.

One of the easiest ways to prioritize the websites we want to earn links from is to sort them by an objective measurement of the strength of the domain.

We used to be able to do that with Google’s PageRank, but those days are long behind us. Google doesn’t make this score public anymore, and for obvious reasons.

Much like leaving your kid’s Halloween candy in their bedroom only to find them groaning with a stomach ache the next morning, SEO professionals used that data to determine a market price for buying and selling links — a practice that violated Google’s Webmaster Guidelines, and then exploited it at a massive scale.

So, predictably, Google simply stopped sharing the PageRank score publicly.

SEO data providers stepped up to provide their own interpretation of the score. Moz has Domain Authority, SEMrush has Authority Score, Majestic has Citation Flow, and there are many others.

Some will cry “But that’s not from Google so it’s not accurate!”

But the point isn’t to find a new tool to calculate Google’s PageRank score of a webpage, is it?

Of course not.

The point is to find a simple score to quickly sort a number of websites based on the inbound links pointed at them.

We want to do this because the greater the number of high-quality, relevant links that point to a website, the stronger their outbound links will generally be, and the more impact they will have on your ranking.

And the scores from any of these tools can be a great starting point for evaluating whether a link from a particular website is worth pursuing.

Domain metrics alone don’t tell the whole story though, so we need to consider several other factors.

2. Traffic Volume

If I have to decide between a link from a website with great domain metrics and relatively little traffic, or modest domain metrics and a significant amount of traffic, I’ll choose the latter almost every single time.

That’s because lots of links but little traffic is often a sign of a low-quality website, and the links from these kinds of websites will become less effective over time.

But when a website has lots of traffic, not only do you get the benefit of the link, but you also get exposure to real people.

These visitors are people who can potentially buy your products and services, tell others about your company, and even write about and link to your website. It doesn’t take a rocket surgeon to see how this can be exponentially more impactful.

But don’t just look at a website’s current traffic. Look at how it’s traffic has trended over time.

If they’ve steadily gained traffic, that’s usually a good sign that a link is worth pursuing. If their traffic is nonexistent or has been steadily declining, then you might want to direct your energy elsewhere.

It’s completely normal to have some ups and downs, but what we’re looking for is an overall trend of growth.

3. Publishing Frequency

When was the last time the website you’re looking at published a blog post?

If it’s been months or years, they probably won’t be particularly eager to publish a guest post or edit an existing post to add your link. And even if they did, it may not be found by search engines for quite some time since it may not get crawled frequently anymore.

Usually, once a publisher stops regularly updating its website with new content, that website begins to descend into obscurity.

The only question is how fast will it descend?

The speed will be determined by their current position, how often competitors publish new content, and a slew of other variables.

But either way – why would you want to invest your time, money, and energy into a sinking ship?

I don’t want you to get the wrong idea here, though. You don’t need to find websites that publish 10 times a day. Or once a day. Or even once a week.

You just need to find ones that publish consistently.

That consistency trains both their audience and Google to check back regularly looking for it.

4. Content Quality

I have a pretty simple rule of thumb when it comes to evaluating content quality.

If the content on a website isn’t something I would publish on the website I’m trying to earn links for, then I’m not going to put much effort into getting a link from that website.

This isn’t about getting on a soapbox and screaming about following Google’s guidelines or some nonsense about white hat vs. black hat tactics.

It’s a lot more simple than that.

If the content on a website is trash, then it tells me a lot about how they run their business. And if they run their business poorly, then they probably won’t be around for very long.

I like to invest for the long term. So if I can earn a link that sticks around for several years, my return on investment is significantly higher than if I put the same effort into a link that only stays live for a year.

If a website is shut down, it’s bound to be snapped up on the domain aftermarket and turned into a splog promoting porn or Viagra, and I either lose that link, or now it’s coming from a website filled with porn or pharma content.

Either way, all my hard work goes down the drain.

You should focus your link building efforts on the sites that are producing great content because they will continue to grow, as will the value of their outbound links.

Plus, once you’ve developed a relationship with the owners/editors of that site, it’s easy to go back to the well from time to time.

5. Relevance

I look at content relevance in the same way I look at content quality. It can play a role algorithmically – although how much of a role it plays is debatable.

But I still want to pursue links from relevant websites because their audience will be more closely aligned with the audience of the website I’m building links for.

Don’t take it too far though. For example, when building links for a real estate website, you don’t need to only consider other real estate websites.

Think about it from a user’s perspective. What might someone who is interested in real estate also be interested in or need to know?

Some topics might include:


Personal finance

Interior design

It’s also important to not open your criteria too broadly, though. If a website publishes content on every topic under the sun, it probably won’t draw in much traffic because the hyper-focused websites will earn the majority of it.

The idea is to look for websites that have published sufficient content on and rank for the topics that your ideal audience is interested in.

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How To Evaluate The Seo Value Of A Piece Of Content

This year, we witnessed a continued and rapid acceleration of the relationship between content and SEO.

As consumers looked to find more relevant information to their questions online, search marketers strived to ensure the answers, and content, are relevant and visible.

Events like COVID-19 affected the demand for SEO and the need for high-quality, informational, and up to date content.

The way search engines have matured meant that marketers now have to put the creation of dynamic content to the top of their business SEO agendas.

Creating valuable content is a process, and its impact on SEO is sometimes misrepresented.

It’s one thing to haphazardly throw some words together and call it a blog post or an article.

It’s quite another to create content that has real SEO value for your company and is also received well by your target audience.

More quantity does not necessarily mean success.

With each additional layer of insightful content you add, more quality can help boost success via SEO value.

Google & High-Quality Content

Quality of content can be a subjective topic for many.

While some may view high ranking and a large amount of traffic as a sign of quality, others may consider a specific type of engagement or particular action taken as a sign of success.

The end goal of any content you produce for SEO should always be on providing content that answers a user’s question.

Content that is relevant, useful, and authoritative.

Adhering to Google’s guideline and SEO best practices is a must.

However, this should not be done at the cost of optimizing for the user – what they want, their need, and their intent.

Ultimately, it’s their experience.

Finding the balance between optimizing for search engine results (technical and foundational SEO) and optimizing for the user is how the best marketers operate.

In a Google Webmaster Hangout, John Mueller was recently asked what quality content for Google meant.

His answer points to not focusing on what Google might algorithmically think is high quality and focusing on what users will respond to as high quality.

“So that’s something where I wouldn’t worry too much about what Google thinks about quality content. But rather you need to show that you really have something that’s unique and compelling and of high quality.”

After all, this is why major search algorithm updates, such as Google’s Panda and Penguin and innovations around RankBrain, and BERT, were all brought to the market.

To try and ensure search results match user intent.

The latter two looking at how AI machine learning can help interpret and serve better results by understanding human language.

Measuring Content Value to SEO: From Rank to Revenue

Anyone who uses SEO to increase their organic search engine visibility and traffic should be measuring their results.

Because of the human role in content consumption and their effect on search engine rankings, it’s essential to ensure that your content satisfies both technical and human requirements.

There is a difference between what you measure between content and rank, and how you measure content revenue.

This post aims to give you a little more insight and a framework into how best to measure your content piece and its performance.

Foundational Technical SEO Metrics 

Often considered “technical” and foundational SEO metrics, organic rank and visibility give tremendous initial insight into how your content performs.

This can be done by looking at a combination of on or off-page metrics.

Keyword rankings: How and where your content shows up on the SERPs.

Traffic: How much traffic is being brought to the page your content is hosted on.

Backlinks: The number of inbound links pointing to your webpages.

Website Engagement Metrics

This is a crucial area of measurement that shows where and how SEO and content combine.

No matter how good you think your website or content piece is, if people are not reading and digesting it, you have no way of measuring or improving expertise, authority, and trustworthiness.

Google refers to this as E-A-T.

Conversion Rates

This could be from several sources, depending on where you have placed your content.

Direct: From people directly on your website/page.

Search: People who found your content on a search engine.

Referral: People who saw your content via a link from another source – another website, or social, for example.

When looking at how a specific piece of content performs, looking at page-level metrics is essential.

New visitors to a content page: How many new people are reading your content.

Interactions on a content page: How are people interacting with your content.

Bounce rate: Are people actually taking the time to read your content or “bouncing” away.

Value and conversions: How many people are taking action based on your content.

Social Media Metrics

Looking beyond how people interact with content on a website or page, social media metrics – and especially signals – can give you a good idea of how people are reacting to your piece of content.

Reach: How big a potential audience is there to read your content?

Engagement: Are they sharing likes, Tweets, posts, shares, and audience growth rate?

Branding & Awareness Metrics

Often overlooked because of its difficulty tracking and placing a direct measurement for, the importance of the impact content has on branding should never be ignored.

From traditional brand metrics to new ways of looking at branding online, they give a good indication of content performance used for corporate, PR, or internal marketing purposes.

Share of Voice: How content is performing compared to the competition (site or page level).

Branded versus Non-Branded search traffic: People searching for brand versus content without brand.

Revenue Metrics

All measurements should lead to one final/most crucial metric – revenue.

The best way to get this may come from using a combination of the above metrics (converged media metrics) and applying some form of attribution modeling in areas where it is hard to see a direct $ connected to your content piece.

SEO metrics: Rank versus targeted keywords, quick answer results, inbound links.

Lead quality: New subscribers, content and landing page conversion and value.

Sales: Page value, assisted conversions, attributed score (via attribution modeling).

Ensuring Your Content is Made to Measure

Keywords and keyword choice are vital pieces that are essential when writing for SEO.

The better you are the more you can measure – within reason.

You should know which keywords you’re optimizing for before you start writing.

Always keep these keywords in mind because you’ll find natural opportunities to include them in your content.

The keywords you chose should be a realistic reflection of your ability to rank.

Similarly, you should look for keywords with a reasonably high level of search volume.

Unless you have a super niche business, a monthly search volume of less than 100 won’t do you much good.

Keywords & Intent

When you’re using SEO to drive organic traffic to your business website, you need to make sure you’re driving the right kind of traffic.

Volume for volume’s sake doesn’t help to accomplish critical business objectives.

This means you will have your measurement ladder up against the wrong wall.

A simple tactic for being purposeful with keyword choice is to consider the intent behind the term.

Keyword intent can reveal where someone is in the buyer’s journey, and your editorial calendar should be filled up with pieces that help customers at every stage.

Body Copy

Although including keywords in your article is essential, it shouldn’t be the focus of the article.

Focus on writing the article in a natural way.

When creating content, think about what will resonate with your audience, and not just how to incorporate a specific keyword.

Going overboard could result in a penalty for keyword stuffing, so it is essential to keep an eye on your keyword density.

URL (or ‘Slug’)

Search engines look at the URL of your content to understand what the post is about.

Make sure to include one or two keywords in the URL.

Remove any unnecessary clutter (dates, categories, etc.) in the URL so Google can more quickly determine what your content is about and whether it matches the searcher’s query.

Meta Data

So make sure your target keyword appears here (naturally).

Also, while you’re at it, make sure your keyword is included in your title tag (if, for some reason, your headline and title tag don’t match).


Several factors can influence how a page is ranked.

One crucial factor is readability.

Besides affecting your rankings, spelling and grammar mistakes can also hurt your credibility.

Which can undoubtedly have implications for your company’s bottom line.

Visual Appeal & Optimization

Content that is only made up of text has never been the gold standard.

Images help break up complicated concepts and make content more engaging.

While you should use one image at a minimum, a great piece of content makes use of multiple images, screenshots, and examples within the body of the content as well.

Images can be optimized using keywords in the file name, alt text, title, and when appropriate, captions.

Part of image optimization is reducing image file size.

This has a lot to do with page load time, an important factor of technical SEO.

Video content can also help you to claim a highly coveted featured snippet for your given term and can help you to rank in different types of Search.

An easy way to boost the SEO value of a piece of content is to strategically share a video that complements the topic at hand.


Although there is no proven Google-backed link of social media’s connection to SEO, achieving some level of virality with your target audience can indirectly help with SEO through:

Building links: When people share or discover your content on these mediums.

Search visibility: Some posts from social media sites also come up in search engine results.

Increased traffic or conversions: Because more people are sharing content.


A great piece of content takes time to create, time to rank, and time to accomplish specific business goals.

As such, it’s unwise to try and pump out content at a high frequency without a purpose behind it, or the time and effort required to give it the necessary SEO value it needs to find success.

SEO is a great way to measure content performance, and the value of content can span across the whole of your organization.

There is a subtly to measuring the SEO value of content.

Focusing on rankings too heavily can mean marketers miss the additional value of content marketing.

Rankings are only the beginning of your content measurement journey toward recognizing and attributing value.

What you measure in-between will make the difference.

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How To Link Google Ads To Google Analytics Step

🚨 Note: All standard Universal Analytics properties will stop processing new hits on July 1, 2023. 360 Universal Analytics properties will stop processing new hits on October 1, 2023. That’s why it is recommended to do the GA4 migration. We’ve also created a GA4 version of this post.

Google Ads and Google Analytics are both powerful marketing tools on their own—but what if you could get the best of both worlds by connecting them?

In this guide, you’ll learn why you should link Google Ads to Google Analytics, how to do it, and how to make sense of the collected data. 

An overview of what we’ll cover: 

So let’s start!

Why Connect Your Google Ads and Google Analytics Accounts?

Linking your Google Analytics account to your Google Ads account has two major benefits that you wouldn’t be able to leverage from these tools separately. 

Observe the Behavior of Google Ad Traffic

Firstly, you’ll be able to track the behavior of the users that visit your website from a Google Ad.

For example, did the user visits other pages on the website? Or did they leave immediately? Are they more likely to convert than users who arrived from other sources?

You can answer all of these questions by importing Google Analytics metrics like Bounce Rate, Pages/Session, and Average Session Duration into your Google Ads account.

Thus, linking these two accounts extends your ability to track traffic and user behavior. It also tells you about the quality of traffic that you’re buying with Google Ads.

Google Analytics Retargeting Audience

Secondly, you can retarget an audience from your Google Analytics account using Google Ads. 

Depending on your requirements, you can create different types of audiences in Google Analytics and target them using Google Ads.

Apart from this, you can also import Analytics goals and Ecommerce transactions into your Google Ads account for better goal tracking. Similarly, you can import cross-device conversions into your Google Ads account when you activate Google signals.

So let’s see how to connect these accounts!

Log In with the Same Email Address on Both Accounts

We’ll start by logging into both of our accounts.

🚨 Note: Make sure you are logged in with the same email address on your Google Ads account that you are logged in with your Google Analytics account.

First, find your Google Ads email address at the top right-hand side of the screen.

Your Google Analytics email address will be found under your account name.

Next, we’ll need to check whether we have the correct account permissions set for connecting. 

Check That You Have the Right Account Permissions

One major thing we need to take care of is to grant correct permissions. 

Let’s see how!

Google Ads Permissions

Then, check your access under Access level. You need to have Admin access level set up with your email address.

Google Analytics Permissions

Go over to the Admin section at the lower left-hand side of the platform.

Under User Management, you need to have edit access to the account.

Link Your Accounts Together

Check the compatibility of your Google Ads IDs.

Choose and input an account name in the Link group title field. This way, if you have multiple accounts that you connect to your Google Ads account, you can determine where this is coming from. 

Choose where you want to pull data from. You are allowed to choose multiple views. 

Enable auto-tagging to automatically pull data from your Google Ads account into Google Analytics. 

You may also want to leave auto-tagging settings as they are, especially if you are utilizing UTM tags and you want to avoid mixing it up with the auto-tagging feature.

You may also want to try to link Google Ads and Google Analytics through Google Ads’ linking wizard.

So let’s go ahead and see how the data will look once the two accounts are linked! 

Looking at Live Data

Open the homepage of your Google Analytics account. You’ll be able to see all the campaigns and reports under Acquisition → Google Ads → Campaigns. 

On the top of the screen, you’ll see the sales charts. It will show the number of Users vs. Transactions report of a particular timeframe for your campaign.

Going further down on the Campaigns page, you’ll see the different metrics of your campaigns. 

For example, you’ll find the Cost and Revenue in this report. You’ll also see the Ecommerce Conversion Rate, Bounce Rate, Sessions, etc. for your campaigns. 

Similarly, you can analyze and compare the results of different campaigns to increase their effectiveness. 

For example, the bounce rate of a smart campaign can be considered good even if it’s around 80%, but the bounce rate of a shopping campaign will be considered good only if it’s really low.

You can definitely obtain revenue-related information from your Google Ads account. But when you analyze the reports with your Google Analytics account, you can make more informed decisions as you have a holistic view of data. 

FAQ What account permissions do I need to connect my accounts? What data can I see once my accounts are linked?

After linking your accounts, you’ll be able to see more data in both Google Ads and Google Analytics. In Google Analytics, go to Acquisition → Google Ads → Campaigns to view campaigns and reports. You’ll see sales charts, metrics like Cost, Revenue, Ecommerce Conversion Rate, Bounce Rate, and Sessions. You can analyze and compare the results of different campaigns to optimize their effectiveness.

How does linking Google Ads and Google Analytics help with decision-making?

Linking the two accounts provides a holistic view of data, allowing for more informed decision-making. While revenue-related information can be obtained from Google Ads, analyzing reports in Google Analytics provides additional insights and a comprehensive understanding of user behavior, enabling better decision-making for ad campaigns.


So that’s all you need to know about linking your Google Analytics account with your Google Ads account. 

Have you started doing keyword research for your Google Ads campaign? Check out our handy guide on how to use Google Keyword Planner for SEO keyword research.

Janitor Ai Discord Server Link: How To Join

The Janitor AI Discord server is a powerful platform that leverages artificial intelligence to streamline community management tasks, including administrative tasks, data cleansing, and data analysis. This article aims to guide you on how to join the Janitor AI Discord server and explore its features. Whether you’re looking to enhance your community management skills or seeking assistance with automating various tasks, the Janitor AI Discord server offers a valuable resource. Let’s dive into the steps and benefits of joining this active community of over 7,000 members.

Also Check: How to Use Kobold AI for Janitor AI?

To join the Janitor AI Discord server, follow these simple steps:

Upon joining the server, you’ll have the opportunity to customize the bot’s settings and utilize it in your own Discord server if desired. However, it’s important to note that some users have reported difficulties joining the Janitor AI Discord server or experiencing unexpected bans. In such cases, consider the following options:

Create a new account: If you’re unable to join the server or have been banned, creating a new account might help resolve the issue.

Contact the Janitor AI support team: If you encounter any difficulties or need assistance, reach out to the Janitor AI team through their website at janitorai com login .

The Janitor AI Discord server serves as a robust platform for efficient community management, powered by artificial intelligence. By automating administrative tasks, data cleansing, and data analysis, the server enables individuals and organizations to streamline their operations, increase efficiency, and focus on more strategic and creative endeavors.

Increasing efficiency and production: With the assistance of the Janitor AI Discord server, firms can optimize their workflows, allowing members to concentrate on tasks that require strategic thinking and creativity. By automating repetitive and time-consuming processes, businesses can maximize their productivity and achieve better outcomes.

Unique NSFW chat mode: Apart from its primary functions, the Janitor AI Discord server also offers a unique feature—the NSFW (Not Safe for Work) chat mode. This feature caters to a diverse range of emotional needs and ensures that community members have a safe and inclusive space for open discussions.

While the Janitor AI Discord server provides numerous benefits, some users have encountered challenges when joining the server or faced unexplained bans. If you experience any difficulties, it’s essential to explore potential solutions or seek assistance from the Janitor AI team.

Troubleshooting tips: If you encounter issues joining the Janitor AI Discord server, try creating a new account to bypass any previous restrictions. Additionally, double-check your internet connection, ensure you’re using the correct server invitation link, and verify that you haven’t accidentally triggered any automated moderation systems.

Although some users have reported difficulties joining the server or experiencing unexpected bans, there are potential solutions. Creating a new account and troubleshooting common issues can often resolve these challenges. Additionally, the Janitor AI support team is readily available to assist users and provide necessary guidance.

Embrace the opportunity to join the Janitor AI Discord server and tap into the power of artificial intelligence for efficient community management. By automating tasks and streamlining workflows, you can enhance productivity, focus on strategic endeavors, and foster a thriving community. Join today and unlock the benefits of this dynamic platform.

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Opportunities For Unlocked Phones Across Vertical Industries

Most business leaders and IT professionals are still largely unaware that unlocked phones are a legitimate alternative for a wide range of vertical industry applications that today depend largely on expensive proprietary devices for communications.

Many businesses still rely on cumbersome, legacy technology, such as walkie-talkies operating on a very narrow amount of the wireless spectrum. In many instances, this technology can be easily replaced by an unlocked phone that connects to on-premise Wi-Fi. This avoids the need for cellular service plans, which all too often are viewed as a barrier to deploying smartphones for onsite use.

Unlocked phones create an opportunity for solution providers to help their clients modernize communications in a way that drives down costs. It’s also a high-margin opportunity when coupled with services and support. Vertical industry applications where mobile computing solutions based on unlocked phones can drive innovative digital business solutions include:

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Healthcare: Physicians, nurses, orderlies and hospital staff have a need for constant communication. Unlocked devices make it possible to set up a private communications network that complies with healthcare privacy requirements at a fraction of the cost. Usage of each unlocked phone can also be managed and tracked in a way that ensures hospital records are not being shared with anyone not authorized to view them.

Retail: Unlocked phones make it simpler and more cost-effective to arm sales staff with mobile POS terminals that can be used to conduct transactions on the store floor. Instead of asking customers to line up at a cash register, the transaction is conducted within seconds. Retailers like this because customers have less time to reconsider their purchase while waiting in line.

Hospitality: Most hotel guests are only aware of what occurs at the front desk during their stay. But behind the scenes, it takes a small army of staff to ensure each guest enjoys their stay, and demands are quickly fulfilled. Everyone from front-desk staff to property management and hotel security is involved. It’s a lot simpler and faster to direct requests to the right member of the hotel staff using unlocked smartphones attached to a private network.

Increasing Flexibility with Unlocked Devices

In addition to reducing costs, unlocked smartphones can be an important element of any security and device management strategy. By standardizing on a single model, rather than purchasing from multiple carriers, IT administration is simplified. Solutions like Samsung’s Knox Configure also allow clients to lock down devices to core, applications and settings, streamlining the user experience and overall security.

Of course, a customer may still opt to connect their device to a carrier network on their own or through a carrier agent. If they go with an unlocked smartphone, it makes it possible for them to shop for the best deal by geographic region, versus being locked into a global contract that may not guarantee a consistent level of service around the world.

When all the elements of a mobile application for a specific vertical industry opportunity add up, solution providers can generate significant margins — ranging from reselling a smartphone to securing and deploying a wireless network.

Solution providers will be pleasantly surprised to discover how many opportunities unlocked devices bring. With the flexibility that unlocked phones can offer, their clients can find new applications for employees across all departments and ensure holistic productivity.

Interested in partnering with Samsung to grow your mobility practice? Register with our partner portal.

How To Insert, Format, And Link Text Boxes In Microsoft Word

Even though Microsoft Word gives you plenty of ways to format, align, and manipulate text, there may be a time when it’s not enough. By using text boxes in Word, you have the flexibility to place text where you want, put it inside a shape, or customize it to make it pop.

How to Insert a Text Box in Word

You can insert a premade text box that includes formatting and a style or start from scratch by drawing your own.

Insert a Built-In Text Box

Using a premade text box, you can get a jump start on the formatting or apply a bit of flare without any extra work. Currently, this feature is only available in Word on Windows, not Mac.

Head to the “Insert” tab and open the “Text Box” drop-down box. You’ll see options below “Built-in” at the top. If you hover your cursor over one, you can see a brief description.

Choose the premade text box you want to use, and you’ll see it pop onto the page.

You can customize the built-in text box, just like one you draw yourself, which is described below.

Draw a Text Box

If you want a complete blank canvas for your text box, you can draw one the size you need and insert your text. Additionally, this is the only option for inserting a text box in Word on Mac at this time.

Go to the “Insert” tab and open the “Text Box” drop-down box. On Windows, select “Draw Text Box.”

On Mac, select either “Draw Text Box” or “Draw Vertical Text Box.” The latter places the text sideways in the box as shown below.

When your cursor changes to a crosshair symbol, drag to draw the text box the size you want. You can still resize the text box later if needed.

Once you have your box, just type your text inside of it.

Note: you can also add text boxes in Google Docs.

How to Resize, Rotate, or Move a Text Box

You aren’t stuck with the size, angle, or location of your new text box. You can easily resize, rotate, or move a text box in Word a few different ways.

Resize a Text Box

To quickly resize a text box, drag a corner or edge.

You can also go to the “Shape Format” tab to change the size. Use the Size section of the ribbon to enter the dimensions in the “Height” and “Width” boxes.

Rotate a Text Box

To freely rotate the box, drag the circular arrow at the top to the right or left.

To rotate it right or left 90 degrees, go to the “Shape Format” tab. Pick an option from the “Rotate” drop-down menu in the “Arrange” section of the ribbon.

Move a Text Box

To move a text box, drag it to your desired location.

Because a text box works like an object, any other text in your document won’t move out of the way for a text box. However, you can use the Wrap Text and Position features to adjust this if needed.

Go to the “Shape Format” tab, then use the “Wrap Text” drop-down box in the “Arrange” section of the ribbon to choose a wrapping option. For instance, you can place the box in line with the text.

You can also use the “Position” drop-down box to the left of “Wrap Text” to place the box in a specific spot within the text. For example, you can place it on the top left with text wrapping around it.

Tip: learn how you can create and customize tables in Word.

How to Customize the Text Box Appearance

Along with resizing, rotating, or moving a text box, you may want to change its appearance. You can customize the shape of the text box, apply a background color, or give it a border.

Select the text box and head to the “Shape Format” tab, then use the following sections of the ribbon to customize the box and text:

Insert Shapes: open the “Edit Shape” drop-down menu, move to “Change Shape,” and select a new shape in the pop-out menu.

Shape Styles: pick a preformatted design in the Shapes Styles box or choose a fill, apply a border, or add a shadow.

WordArt Styles and Text: use these two sections to adjust the appearance of the text. Apply a design, fill, outline, or effect. You can also change the direction or align the text. For the font style and size, use the options in the “Font” section of the “Home” tab.

Try this: create an organized document with a table of contents and add page numbers in Word.

How to Connect Text Boxes in Word

One super-handy feature of text boxes in Word is that you can link them together. This allows you to start typing in one box and have the text carry over to the next box. It’s ideal for a list of tips, brief instructions, or short stories you want to include with your content.

To link text boxes, the box you want to connect to the previous one must be empty. If you already have your boxes filled with text, you can either remove the text from the subsequent boxes or add new boxes and remove the existing ones.

Insert a text box as described earlier, then add a second text box, but be sure to leave it empty.

Select the first text box, go to the “Shape Format” tab, and pick “Create Link” in the Text section of the ribbon.

As you add text to the first box, the text that won’t fit then fills the second text box. If you have more text boxes, they will continue to fall into them.

If you resize the text boxes, the amount of text in each one adjusts to accommodate it. When you resize one text box, you’ll see the linked box automatically resize as well.

Frequently Asked Questions Can I add a hyperlink to a text box in Word?

You can add a link to a text box or specific text within it, just like any other object or text in a Word document.

How do I stop text from wrapping inside of a text box?

By default, the text inside of a text box wraps to the next line when it reaches the edge of the shape. But you can change this if you would like.

Can I temporarily hide text boxes in Word?

As you work on the other content in your document, you may want to hide a text box or two to focus on other things.

Image credit: Pixabay. All screenshots by Sandy Writtenhouse.

Sandy Writtenhouse

With her BS in Information Technology, Sandy worked for many years in the IT industry as a Project Manager, Department Manager, and PMO Lead. She wanted to help others learn how technology can enrich business and personal lives and has shared her suggestions and how-tos across thousands of articles.

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