Trending March 2024 # How To Get Started With An Advanced Remarketing Strategy Using Google Analytics # Suggested April 2024 # Top 5 Popular

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As the Internet grows, it will continue to offer new ways for people to get what they want.  Now, more than ever, it’s important to remind visitors who engage with your site, but don’t convert, the reason they visited and why your product and service remains attractive and valuable.

Retargeting (aka remarketing) campaigns offer that opportunity, and using Google Analytics segmentation, we’re able to identify which visitors would be most likely to convert upon a returning. As you can see from the graph below, search terms for “retargeting” have been growing steadily since 2009.

The moral of the story: The sooner you can learn how remarketing campaigns work in Google Analytics, the better.  Following the steps below can help sites with +1000 visits per day create a profitable remarketing strategy.

Prerequisite to Getting Started with Remarketing and GA

After the code is implemented, go to the Admin in your Google Analytics account. Under property settings, enable Advertiser Features and Demographics and Interests.

Is Remarketing Right for You?

Most of your visitors need to be new visitors. It’s important to know there’s a reason (or multiple reasons) why some visitors return to your site, but there also needs to be room to grow that percentage. If a site already has a high percentage of returning visitors, remarketing may not be as powerful.

Conversion rate needs to be significantly higher for returning visitors. There are costs associated with bringing a visitor to a site, so if we’re trying to bring them back, we want to be confident they’ll be more valuable.

E-commerce only: Returning visitor AOV (average order value) is higher than new visitor AOV. If they revisit, and their consumer confidence is reflected in their orders, then you should proceed in remarketing with confidence!

BONUS: It’s also a good idea to review how the two visitor types perform on different devices. Select the default device segments and apply to the New versus Returning Report to compare device performances. Depending on what you see, it could be a good idea to duplicate campaigns for different devices or exclude a device type all together. It’s also a good idea to focus on location, particularly if you’re in the franchise space.

How to Determine an Efficient Targeting Scope

In Google Analytics, there’s a dimension called Count of Visits, which is essentially the number of times a user visits a site within a 90 day period.  Each business has different sales cycles, so looking at Count of Visits by Conversion rate or Per Session Value (PSV) can offer insight into the most valuable times to remarket to a user. Below is a screenshot example:

In the example to the above, we plotted Per Session Value (PSV) in blue with Count of Sessions. In red box, you can see that users who visit between 3 and 9 times have a value that’s 58% higher than site average.  This will be a criteria used in a remarketing list because the goal of remarketing is to bring the most valuable traffic back to the site.

While the PSV for users who visit this site once or twice, is lower, we don’t want to exclude them. One technique is to use the Page depth (pageviews/visit) dimension, to qualify the traffic, in a similar way as we did above. Below is an example that shows this trend:

Looking at the trend of conversion rate by page depth, we see value increasing directly correlation to the amount of pages being viewed in a session. I chose to target users who viewed 7 or more pages, because they make up a large portion of traffic and showed signs of being heavily engaged in the site.

What I learned: Now we understand that users who have a Count of Sessions between 3 and 9 are valuable and users who have a Page Depth of 7 or more are also valuable we can use this as a criteria to create our remarketing lists.

Creating the Remarketing List

Count of Sessions List: Above, we found users who visit 3 to 9 times to be 58% more valuable. We also want to include users who have not purchased something, hence the reason we want them to come back to the site.

Page Depth List: Above, we learned this website gets a lot of traffic from users who visit one or two times, but those users aren’t very valuable. However, we can still target some of them because we found that users who view 7 or more pages are valuable. Along with the page depth, we also want to specify that this list includes only users who visited once or twice and have not yet purchased anything.

Other Considerations and the Takeaway

After reviewing the performance of this list, other refinements or adjustments can be made depending on your goals.  For example, if you want to only target a higher converting audience you may want to exclude Mobile users. Review top converting states or countries and refine the audience as needed. If your ROI is too good, you may have an opportunity expand your reach by adjusting the number of Count of Visits or Page depth in the remarketing lists.

In the end, there is a lot of data accessible in your Google Analytics that can identify and segment the most highly qualified users of your website, but do not complete a desired action. Use your data to determine if retargeting is a strategy that could work for your business, then test it by creating retargeting segments through Google Analytics. You might be surprised at how quickly you can learn from your data and grow your business.

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Chat Gpt Login Free Online: How To Get Started

Do you crave a reliable and intelligent chatbot to keep you connected with loved ones and colleagues? Look no further than Chat GPT! Powered by AI, Chat GPT is designed to generate human-like responses, offering seamless conversations that make you feel like you’re chatting with a real person.

In this article, we will delve into everything you need to know about Chat GPT login free online and its usage. From signing up to accessing the platform, we’ve got you covered. So, let’s dive in and discover the captivating world of connected conversations!

See More: Chat GPT Login Page: How to Create an Account and Use the AI Chatbot

To unlock the full potential of Chat GPT, you’ll need to sign up for an account. Signing up is quick and easy, and here’s how you can do it:

Visit the Chat GPT website: Begin your journey by visiting the official Chat GPT website. It’s your gateway to connected conversations.

Create an account: Once you’re on the website, look for the sign-up option. Enter your email address, choose a strong password, and accept the terms of service. These steps will ensure the security and integrity of your account.

Choose your preferred method: Chat GPT offers multiple options for signing up. You can create a new account using your email address, leverage your existing Google account for a seamless experience, or even sign up via Merlin, a Chat GPT app specifically designed for Chrome.

With these simple steps, you’ll have your very own Chat GPT account, ready to spark conversations and connect with others.

Once you’ve created your account, logging in to Chat GPT is a breeze. Here’s what you need to do:

Head to the ChatGPT website: Fire up your favorite web browser and navigate to the ChatGPT website. It’s your doorway to immersive conversations.

Enter your login details: Provide your username or email address, followed by your password, in the appropriate fields. Make sure you double-check your login details to ensure accuracy.

Also Useful: Chat GPT Login: Sign Up, Access and Use

Chat GPT can be accessed exclusively through OpenAI’s website. To initiate your chat sessions, follow these simple steps:

By following these steps, you’ll be seamlessly connected to Chat GPT, ready to engage in enlightening conversations with its AI-powered intelligence.

Are you curious to experience the power of Chat GPT without the hassle of logging in? You’re in luck! Chat GPT offers an option to use it online for free without the need to create an account or go through the login process. Here’s how:

Visit chúng tôi To access Chat GPT online free without login, navigate to chatgptdemo.net—the designated platform for exploring the chatbot’s capabilities.

Initiate a conversation: On the Chat page, you’ll find a dialogue box. Enter your prompt or question, and let the AI-powered chatbot work its magic. Engage in an authentic conversation and witness Chat GPT’s ability to generate human-like responses.

With these simple steps, you can enjoy the benefits of Chat GPT’s online version without the need to create an account or go through the login process.

Q: Can I sign up for Chat GPT without an email address?

A: Unfortunately, an email address is required to create a Chat GPT account. It ensures the security and integrity of your conversations.

Q: Are there any costs associated with signing up for Chat GPT?

A: Creating an account on Chat GPT is free of charge. However, there may be certain premium features or plans that require a subscription.

Q: Can I use my Google account to sign up for Chat GPT?

A: Yes, Chat GPT provides the option to sign up using your Google account, offering a seamless and convenient experience.

Q: What is Merlin, and how can I use it to sign up for Chat GPT?

A: Merlin is a Chat GPT app designed specifically for Chrome. It offers an alternative platform to sign up for Chat GPT, catering to users who prefer Chrome-based applications.

Q: Is Chat GPT available on platforms other than OpenAI’s website?

A: Currently, Chat GPT can be accessed exclusively through OpenAI’s website. However, OpenAI continues to explore partnerships with other platforms, expanding its accessibility.

Q: Can I chat with Chat GPT without creating an account or logging in?

A: Absolutely! If you want to have a taste of Chat GPT’s capabilities without going through the login process, you can visit chúng tôi and engage in free conversations.

Chat GPT opens the doors to connected conversations, allowing you to engage with friends, family, or colleagues in a seamless and human-like manner. By signing up for Chat GPT, you unlock a world of possibilities, with the convenience of logging in to access your personalized chatbot experience. Additionally, you can explore Chat GPT free online without login, enabling you to have immersive conversations without any barriers.

So why wait? Dive into the world of Chat GPT, connect with others, and experience the power of AI-generated conversations!

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How To Get A Google Analytics Certification (& Is It Really Worth It?)

Google Analytics is the most well-known and widely-used analytics software in the industry.

However, it can still take time to get familiar with the platform.

With so many data visualizations and reporting options, it can take you a lot of time to find the best way to use Google Analytics to its full potential.

There are a few ways to solve this:

Hire individuals that are already Google Analytics certified.

Attempt to figure out analytics on your own without certification.

Get someone on your team certified.

For most, option 3 is the quickest and most cost-effective option to make the most of analytics in the long run.

Google Analytics certification gives you an invaluable tool to improve your marketing, better serve your target audience, and increase your customer base.

What follows is a walk-through of the certification process and some of the biggest benefits of being certified.

The Certification Process Step 1: Sign up for Google Partners

The first step you need to take is to sign up for Google Partners, because you have to be a Partner in order to take the GAIQ.

This in itself can be a career booster, because Google Partners comes with a badge that shows you’re certified in different areas of Google (providing you pass the content exams). Others will see your badge and recognize you as an expert.

In June 2023, Google Partners will be offering a new “Google Partners Badge” that will be offered to users and companies that meet the new requirements.

To receive the new badge, accounts will need to meet new thresholds in the three different categories:

Performance.

Spend.

Certification.

Within the performance category, the Ads manager must have a minimum optimization score of 70%. An account must spend $10,000 over the course of 90 days. And at least 50% of account strategists must be Google Analytics certified.

If the business achieves the new standards, the account will achieve the new badge that proves their skill and expertise within the Google Analytics program.

Being certified in Google Analytics will make you more marketable to companies looking to receive the Google Partners Badge.

This is great to put on your resume or LinkedIn profile, and to have associated with your business.

In short, definitely take this first step.

Step 2: Take the GAIQ Exam

Technically the next step after signing up for Partners is to take the exam, but unless you’re already an expert in Google Analytics, we recommend doing some studying in between steps 1 and 2.

At least take the time to learn about the exam – how it’s broken up, time limits, question formats, etc. (which we’ll explain below).

Search Engine Journal’s Google Analytics guide is a great starting-off point for anyone looking to learn more about Google Analytics.

Thankfully, Google offers IQ courses in order to teach people about their programs and to help prepare them for these certification exams.

These courses are targeted at everyone from beginners to the most experienced users, so there’s something for everyone.

Google Analytics for Beginners.

Advanced Google Analytics.

Google Analytics for Power Users.

Getting Started with Google Analytics 360.

You can access the courses here.

Udemy is also a great resource for anything analytics, offering multiple Google analytics courses for new and experienced users.

While Google has a lot of resources for getting certified, they aren’t great for those who really want to learn the practical, real-world applications.

There are different data bootcamps online that cover all the knowledge and best practice tips and tricks you need to master for Google Analytics.

In addition, there’s a Google Analytics YouTube Channel that has great reviews for anyone wanting to learn more about the program.

Once you’ve exhausted the content, you should take the time to learn about the test itself.

The GAIQ is broken up into modules, so you take the exam one subject at a time.

The website states that you have 60 minutes to take the exam, but you actually have 90 minutes from start to finish.

There are 70 questions total and they consist of multiple choice and True/False. As soon as you begin the exam the timer begins counting down, and you are unable to press pause for any reason, and a passing score is 80 percent or higher.

If you fail, you’re required to wait 7 days before taking the exam again.

Finally, we recommend taking several practice tests prior to beginning the real exam. You can find free practice tests here. This site isn’t officially associated with Google, but it gets great reviews.

Keep in mind that these practice tests have been said to be more difficult than the real GAIQ, so if you pass a few of these chances are you’re ready for the real deal.

Once you pass the GAIQ you’ll receive a certificate, which will be reflected in your Google Partners account (that badge we were talking about earlier) and everyone will know you’re an analytic genius.

But Is Google Analytics Certification Worth It?

Getting certified is clearly no walk in the park, so is it really worth it to go to all this trouble?

In short, yes.

But not just for the certificate, or the badge, or the extra bullet point on your CV.

Chances are you’ll pick up a lot of useful analytic knowledge in preparation for the test; much more than you would if you just use the program in passing here and there.

You’ll learn in-depth information about specific Google Analytics features that you can then pass on to your employers and colleagues. You’ll be considered a qualified web analyst, which should open job opportunities or ensure job security as this is an in-demand position right now.

The Takeaway

Analytics is the foundation of SEO, social media marketing, search engine marketing, and more.

If all this isn’t enough to convince you, just remember that you’ll have the opportunity to share your passion (and your knowledge) of analytics with anyone else who wants to learn.

Be proud of your newfound skills, and use them to improve the lives of others.

More Resources:

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All images taken by author, May 2023

How To Link Google Ads To Google Analytics Step

🚨 Note: All standard Universal Analytics properties will stop processing new hits on July 1, 2023. 360 Universal Analytics properties will stop processing new hits on October 1, 2023. That’s why it is recommended to do the GA4 migration. We’ve also created a GA4 version of this post.

Google Ads and Google Analytics are both powerful marketing tools on their own—but what if you could get the best of both worlds by connecting them?

In this guide, you’ll learn why you should link Google Ads to Google Analytics, how to do it, and how to make sense of the collected data. 

An overview of what we’ll cover: 

So let’s start!

Why Connect Your Google Ads and Google Analytics Accounts?

Linking your Google Analytics account to your Google Ads account has two major benefits that you wouldn’t be able to leverage from these tools separately. 

Observe the Behavior of Google Ad Traffic

Firstly, you’ll be able to track the behavior of the users that visit your website from a Google Ad.

For example, did the user visits other pages on the website? Or did they leave immediately? Are they more likely to convert than users who arrived from other sources?

You can answer all of these questions by importing Google Analytics metrics like Bounce Rate, Pages/Session, and Average Session Duration into your Google Ads account.

Thus, linking these two accounts extends your ability to track traffic and user behavior. It also tells you about the quality of traffic that you’re buying with Google Ads.

Google Analytics Retargeting Audience

Secondly, you can retarget an audience from your Google Analytics account using Google Ads. 

Depending on your requirements, you can create different types of audiences in Google Analytics and target them using Google Ads.

Apart from this, you can also import Analytics goals and Ecommerce transactions into your Google Ads account for better goal tracking. Similarly, you can import cross-device conversions into your Google Ads account when you activate Google signals.

So let’s see how to connect these accounts!

Log In with the Same Email Address on Both Accounts

We’ll start by logging into both of our accounts.

🚨 Note: Make sure you are logged in with the same email address on your Google Ads account that you are logged in with your Google Analytics account.

First, find your Google Ads email address at the top right-hand side of the screen.

Your Google Analytics email address will be found under your account name.

Next, we’ll need to check whether we have the correct account permissions set for connecting. 

Check That You Have the Right Account Permissions

One major thing we need to take care of is to grant correct permissions. 

Let’s see how!

Google Ads Permissions

Then, check your access under Access level. You need to have Admin access level set up with your email address.

Google Analytics Permissions

Go over to the Admin section at the lower left-hand side of the platform.

Under User Management, you need to have edit access to the account.

Link Your Accounts Together

Check the compatibility of your Google Ads IDs.

Choose and input an account name in the Link group title field. This way, if you have multiple accounts that you connect to your Google Ads account, you can determine where this is coming from. 

Choose where you want to pull data from. You are allowed to choose multiple views. 

Enable auto-tagging to automatically pull data from your Google Ads account into Google Analytics. 

You may also want to leave auto-tagging settings as they are, especially if you are utilizing UTM tags and you want to avoid mixing it up with the auto-tagging feature.

You may also want to try to link Google Ads and Google Analytics through Google Ads’ linking wizard.

So let’s go ahead and see how the data will look once the two accounts are linked! 

Looking at Live Data

Open the homepage of your Google Analytics account. You’ll be able to see all the campaigns and reports under Acquisition → Google Ads → Campaigns. 

On the top of the screen, you’ll see the sales charts. It will show the number of Users vs. Transactions report of a particular timeframe for your campaign.

Going further down on the Campaigns page, you’ll see the different metrics of your campaigns. 

For example, you’ll find the Cost and Revenue in this report. You’ll also see the Ecommerce Conversion Rate, Bounce Rate, Sessions, etc. for your campaigns. 

Similarly, you can analyze and compare the results of different campaigns to increase their effectiveness. 

For example, the bounce rate of a smart campaign can be considered good even if it’s around 80%, but the bounce rate of a shopping campaign will be considered good only if it’s really low.

You can definitely obtain revenue-related information from your Google Ads account. But when you analyze the reports with your Google Analytics account, you can make more informed decisions as you have a holistic view of data. 

FAQ What account permissions do I need to connect my accounts? What data can I see once my accounts are linked?

After linking your accounts, you’ll be able to see more data in both Google Ads and Google Analytics. In Google Analytics, go to Acquisition → Google Ads → Campaigns to view campaigns and reports. You’ll see sales charts, metrics like Cost, Revenue, Ecommerce Conversion Rate, Bounce Rate, and Sessions. You can analyze and compare the results of different campaigns to optimize their effectiveness.

How does linking Google Ads and Google Analytics help with decision-making?

Linking the two accounts provides a holistic view of data, allowing for more informed decision-making. While revenue-related information can be obtained from Google Ads, analyzing reports in Google Analytics provides additional insights and a comprehensive understanding of user behavior, enabling better decision-making for ad campaigns.

Summary

So that’s all you need to know about linking your Google Analytics account with your Google Ads account. 

Have you started doing keyword research for your Google Ads campaign? Check out our handy guide on how to use Google Keyword Planner for SEO keyword research.

Seo Contest To Get The Season Started! Enter Today!!!

Calling all creative internet marketers! There’s just one week left in the Search Engine Journal and Advice Interactive Group SEO Monster Mash recipe contest. The top five entries will be revealed October 23, and you’ll be able to vote for your favorite. Remember, the grand prize winner will be awarded $500, an SEJ grab bag, and a featured post on SEJ with the winning recipe. So what are you waiting for? Get cooking!

Festive Fall SEO Recipe For Success

This savory stew will delight your friends and enemies alike! In olden days it was made with pandas, but since they are now endangered, penguins make a good substitution.

Ingredients

1 penguin, tagged “organic”

1 Crazy Egg                                                               2 QuickSprouts

4 cups fresh content                                             3 medium SERPS

3 meaty Cutts of Matt                                         4 spiders

3 crawlers                                                                  3 piggybacks

5 strong keywords                                                 5 exact matches

8 liters link juice                                                     10 competing pages

link bait to taste                                                      evergreen content for garnish

Utensils

1 cauldron                                                                  1 SEO toolbar

1 keyword tool                                                         3 sturdy blog posts

4 lines anchor text                                                 10 activity logs + kindling

Steps

Form blog posts into a tripod and suspend the cauldron from the top, using anchor text to secure. Fill cauldron with link juice.

Place kindling beneath pot and light with your exact matches. Feed fire with activity logs as needed.

Bring link juice to a rapid boil and add all 10 competing pages. Boil until pages are limp. Lower flame.

Chop the penguin into bite size snippets with the keyword tool and add it to the pot along with the 4 cups of fresh content.

Using the SEO toolbar, beat the SERPS until they are thoroughly blended. Pour this mixture slowly into the cauldron, stirring continuously.

Add the spiders and the crawlers, taking care not to let any escape.

Finely chop the meaty Cutts of Matt and the piggybacks into bite-sized chunks. Add them to the mixture all at once, followed immediately by all 5 keywords, whole.

Beat the Crazy Egg until it hallucinates, then set it aside to mellow.

Meanwhile, soak the QuickSprouts in boiling water until they flower, about 1 minute. As soon as they bloom, toss them into the cauldron. (Remain alert! They’re quick, remember?)

Add link bait to taste and simmer until moonrise on Whiteboard Friday. Garnish with evergreens.

Serves about 13 (or 1 coven)

Serving Suggestion

XML site maps in festive colors make great ground cloths. Place them around the fire with color compatible, hollow gourds and invite guests to dip their own portions from the cauldron.

Place piles of breadcrumb links around the sitemap for guests to sprinkle on top of their gourds.

Add a fun touch by providing white, gray and black hats for guests!  After dinner, ask everyone to join in a Google Dance around the fire.

Note of Special Interest

This recipe is a favorite of the well known wizard, “Art of SEO”

Recipes must be received by October 18, 2013. Go here to submit yours! 

How To Design An Efficient Growth Strategy To Reduce Productivity Drag

blog / Leadership How to Design an Efficient Growth Strategy to Reduce Productivity Drag

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Haven’t we all been to an hour-long meeting that could have been an email? Structural inefficiencies lead to lowered productivity. Have you ever wondered why some companies are more productive than others? For example, Netflix and Google, are 40% more productive than others (with 30-50% higher profit margins). It all comes down to how these enterprises manage time, energy, and talent to ensure optimum efficiency with a growth strategy! These corporate giants can better manage what researchers call the “productivity drag.” This refers to the organizational friction or procedural inertia that slows down operations. This could include low-productivity meetings, repetitive and menial tasks, uneven distribution of workload, and bottlenecks in decision-making. 

Naturally, removing productivity drag is crucial for operational excellence. But how do we do it? A growth strategy that takes the eventuality of productivity drag into account and aims to reduce it could be the solution. Before we get to such a strategy, let’s take a closer look at what organization drag is.  

What is Productivity Drag?

According to Bain & Company, productivity drag, alternatively referred to as organizational drag, involves all practices, procedures, and structures that waste time and limit output.

Although maximizing an employee’s productivity is a key business imperative, organizational procedures and structure can stand in the way of the output. Productivity drag presents a unique challenge to companies because the factors that cause it are deeply entrenched in the organizational structure itself (and are often overlooked), resulting in restraints on employee output and productivity troughs. 

Productivity Drag: Does it Point to Larger Problems

The lack of productivity could be symptomatic of bigger, underlying concerns like the lack of a unifying growth strategy. The first step to curbing productivity drag is by understanding why it happens. And a Harvard Business Review podcast titled Reduce Organizational Drag outlines the reasons why productivity drag happens: 

1. Ignoring Strategic Priorities

Businesses often chase every opportunity that comes their way without analyzing if it is practical. Therefore, you must weigh the pros and cons. For instance, whether the new project will be a burden on existing resources or whether it will generate substantial returns or not. 

In this light, a well-focused growth strategy provides a roadmap for both companies and employees. It helps organizations free themselves from the dead weight of unrealistic goals and allow employees to dedicate time to projects that benefit the business (and not just aimlessly spin their wheels). 

2. Inefficient Operating Models

A business operating model refers to how a company plans to deliver on its strategy. This is where companies can fix the institutional factors, procedures, and practices that contribute to the productivity drag. For instance, is the communication between the different departments in your organization poor and unreliable? Is the leadership or hierarchy structure confusing? These are problems that a well-planned growth strategy resolves to remove existing inefficiencies from your company’s operating model. 

3. Resistance to Change

Just because we have spent a long time making an error, does not mean we must continue to make it in the future. The sheer resistance to change that comes from either employees or the leadership can cause drags in productivity. Having an open mind and accepting necessary change is the only way to solve for this.

How to Combat Productivity Drag

A successful enterprise requires a great plan and talented, hardworking people to make it happen. For maximizeing productivity, you need a clear strategy that optimizes operational speed to help you achieve your goal. Here are the steps leaders can embrace to combat the productivity drag issue: 

Step 1: Design an Optimum Growth Strategy

A growth strategy is a plan of action that allows you to have a higher market share and stand out from the competition. This strategy focuses on both short-term earnings and long-term productivity gains. 

To design a growth-focused action plan that reduces productivity drag, include the following components: 

Goal

: What do you want to achieve?

People:

How is your goal impacting people across various departments? 

Structure:

Is your business model (processes and practices) positioned to help you achieve your goal?

Tactics:

How will you work toward your goal?

Step 2: Communicate Your Strategy

Before you get the wheels of productivity turning, you need to align your entire organization around the plan first. Yes, we’re talking about engineering, marketing, leadership, design, product management, and other divisions too! After everyone is on the same page and shares their inputs on the plan, you can implement your tactics to make informed decisions about “what comes next” and concentrate your efforts on productivity drag.

 Step 3: Implement Tactics to Combat Drag

Without a clear blueprint strategy geared toward success, no organization can keep its employees consistently productive. Here are some of the tactics that combat the drag: 

1. Minimize Activities That Waste Time

Whether at home or in the office, we have countless distractions around us that steal our focus away from work. Successful leaders identify these factors and implement ways to deal with the worst of them. Here’s how you can avoid some of the productivity killers: 

Agenda-Less Meetings:

Avoid low-productivity meetings that lack a clear, focused agenda. Limit the number of daily meetings and make them time-bound so you can end as soon as you have a resolution. Also, make it a part of your work culture to have an agenda for the meeting put down in the invite. 

Emails:

There are faster ways to collaborate and share information than email. Send a direct message or launch a video chat using real-time tools to minimize the wastage of time. 

Social Media:

According to Global Web Index’s 2023 Social Media Trends Report, people spend nearly

two to two and a half hours every day

on social media

platforms. Design a policy that clearly states when employees can use social media and when they need to focus on work. 

Procrastination:

This is something we all do, right? The best way to prevent it is by clearly stating deadlines and establishing accountability. Every employee with a due date for a given project should have a manager who follows up with them to meet the target. 

2. Motivate Your Team

One of the crucial tactics of growth strategy is keeping your team members motivated. While how to do it might vary, it is essential to understand what are the things that motivate your team members. 

To reach that optimum productivity, you must find the right balance between intrinsic and extrinsic motivation. Intrinsic motivation involves promoting self-reflective benefits that evoke an employee to perform for personal satisfaction. On the other hand, extrinsic motivation includes providing rewards for reaching goals, such as an extra leave or an incentive that motivates an employee to work harder.

3. Use Technology

While technology is one of the biggest workplace distractions, when put to proper use it can be our biggest help too! For instance, you can implement a cloud-based communication tool for faster collaboration between team members. By automating time-consuming, repetitive tasks, (such as invoicing, billing and payments), you can enable your team to focus on other growth-oriented activities. Similarly, you can implement certain goal-tracking and productivity applications to combat organizational drag and boost the productivity of your business. 

ALSO READ: 5 Best Software for Project Management That Anyone Can Use

Make the Small Changes That Can Lead to Huge Growth

Learning is the first step in defining your growth strategy. Productivity spurts do not happen by changing your organizational structure, processes, people, and practices all at once. But instead, you start with small steps like finding a loophole and then carving out the way forward to ensure sustained productivity and growth. 

Learn From the Best

Emeritus in-collaboration with renowned universities around the globe has many leadership programs that can help senior executives design the best growth strategy for their organizations. There are many leadership programs and online hacks for improving productivity. But few programs help leaders to apply proven growth principles to themselves and their organization at large Leading Growth Strategy by Kellogg Executive Education is one of them. 

This Kellogg program explores the Focus7 framework, which is proven to have yielded results. Including steps like discovery, strategy, rallying cry, people, execution, metrics, and organization, this program equips senior executives with models and tools to drive growth within their organizations. 

By Swet Kamal

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