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Not too long ago, I asked more than 30 online marketers how they got their first 1,000 subscribers and what they would do if they had to start all over again and grow their email list as efficiently as possible.
Although there were a lot of unique responses, some people used similar tactics to scale their growth.
Here are some insights on how bloggers and influencers grow their audience from scratch.1. Use an Opt-In Page to Give Away Something of Value
Using an opt-in page to give away something of value was one of the most popular ways that people used to grow their list. The key to making this work is to really understand what your target audience considers valuable and being able to provide it to them.
Tariehk Geter from OSI Affiliate gave away free website and email templates to grow a list of over 10,000 subscribers. He used SEO to rank those landing pages in the search engines to drive targeted traffic to those pages.
John Nemo, the author of the best selling book LinkedIn Riches, gave away copies of his book for free.
In these examples, people gave away something that had real monetary value for free. While it’s not necessary to do that, the item that you give away should provide enough value to your target audience that they are willing to give you their email to get it.2. Create Content Consistently
One thing I’ve noticed is that many successful blogs don’t have opt-in forms all over the page. While more opt-in forms can help email opt-in rates, you can still be successful without having too many of them.
Jason Acidre didn’t have a squeeze page of freemium PDF download when he started blogging. He just focused on creating high-quality articles and guides consistently to get his first 1,000 subscribers.
Bill Gassett from Maximum Real Estate Exposure is one of the top 10 RE/MAX real estate agents in New England. He used blogging and social media to grow his blog and has just one opt-in box at the bottom of each blog post.
What Bill has focused on is creating content for his target audience, which is people looking to get tips for buying and selling homes. Consistent content creation has allowed him to grow his audience and become a top real estate agent.3. Consider Optimizing for Conversion as You Grow
As your blog traffic grows, consider optimizing for conversion if you want to increase the growth rate of your email list.
Andy Crestodina, founder of Orbit Media, increased his email opt-in rate by 1,400 percent by optimizing for conversion. Making the opt-in form more prominent and adding social proof are a couple of steps he took to achieve these results.
Janice Wald from Mostly Blogging created several different landing pages to target various audience segments and interests.
Jeff Bullas said that Sumo’s Welcome Mat really exploded his list growth.4. Use Guest Posting & Direct Readers to a Landing Page
Guest blogging works really well and many successful influencers and bloggers have used it to grow their business. A guest post on a popular site can give you instant access to thousands of targeted prospects.
Aaron Agius, co-founder of Louder Online, says guest posting on popular sites in his industry really accelerated the growth of his business.
Ross Simmonds also focused heavily on guest posting as well as promoting his content on social media and communities.
Sending that traffic to a targeted landing page improves results even further. I actually got most of my first 1,000 subscribers from guest posting and directing visitors to a landing page to download a related PDF.5. Paid Ads Can Be a Good Way to Accelerate Growth 6. Social Media Can Be a Powerful Traffic Driver
Being consistently active on social media should also help grow your subscribers.
Marc Guberti used Twitter to drive traffic to his landing page and get his first 1,000 subscribers. He scheduled several tweets to go out each day and did so consistently.
Mike Kawula, founder of Social Quant, also used a similar strategy to grow his email list. Staying active on Twitter and driving traffic to a landing page providing a valuable PDF is how he grew his list.
Joshua Earl got his first 5,000 subscribers from Twitter by following other targeted accounts and tweeting other people’s content. He grew his account to over 50,000 followers and would occasionally tweet out his landing page, which resulted in dozens of sign ups.7. Use SEO to Drive Traffic to a Landing Page
Another way to gain subscribers is by using SEO to drive traffic to a landing page.
Anna Bennett is a Pinterest marketing expert and consultant and she used SEO to drive traffic to her home page, which contains an opt-in box offering massive value to her target audience. She also includes an opt-in form at the bottom of each blog post.
Adam White, founder of Guest Post Tracker, focused on creating a few high-quality blog posts and using SEO to drive traffic to those articles. He also added content upgrades to those posts to drive up the conversion rates.Other Tactics & Takeaways to Get 1,000 Subscribers
Create a landing page and offer something valuable: The more valuable your offer, the higher your email opt-in rate will be.
Drive targeted traffic to that landing page: Social media, SEO, guest blogging, and PPC are popular tactics for driving traffic to your landing page.
Optimize for conversions once you have traffic: Once you have traffic, optimize for conversion to accelerate list growth.
Be consistent: Perhaps the most important step is to be consistent. Create quality content consistently and promote them regularly and your list will keep growing.
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SEO, PPC , Social Media (Facebook and Twitter) and the emerging trend of the Mobile Apps. Clearly indicating the ever increasing use of the smartphones in Asia .
Statistics proved that people in Asia are allocating more budgets to Digital Media rather than the traditional media.
The importance of having a marketing mix of SEO, PPC, Local Search with a focus on Google Places and how one marketing strategy helps on leveraging the other sometimes directly and sometimes indirectly was also discussed.
Mobile marketing is the future was clearly stated and highlighted by the speakers .
The correlation between content and social media was put forward in an interesting way by stating that Content provides the context for conversations in social media.
The session on B2B marketing clearly highlighted that when using social media for B2B campaigns we need to forget about the image and focus on supplying information.
B2B usually caters to a different audience and is usually a slow process and B2B is more about lead generation than buiding relationships. Hence, creating a strategy for listening and developing an engaging framework thereby building a community is more important for B2B. The key is to have remarkable content which ignites conversations and discussions.
With an ever increasing demand for smartphones, the willingness of companies to divert their marketing budgets from traditional media to digital media focusing on organic search, paid search, mobile marketing using Apps . and social media proves that Asia as a market for Digital Advertising is a promising one .
In fact at the conference Gillian Muessig from SEOmoz mentioned that she had been travelling all over the world for speaking at conferences but at this conference she can sense the high interest levels of the engaging crowd and the charged up tempo of the delegates.
Blake Chandlee – Vice President EMEA at Facebook (October 2007 — June 2010 ) at the opening of Facebook’s first Asian sales office in Singapore in September 2010 declared that Asia is the fastest-growing region for new subscribers to social networking site Facebook despite restrictions on access in China, a senior company executive said today.
He also added that,
“At the regional level, if you look at the big four, what we call, theatres, you’ve got North America, you’ve got EMEA (Europe, the Middle East and Africa) you’ve got Asia, you’ve got Latin America,” Chandlee said. “Asia is definitely the fastest-growing amongst those big theatres… Asia’s got some of the fastest-growing countries in it, certainly,” said Chandlee, who described Facebook’s growth in India as “tremendous”.
Referring to the mobile scenario Chandlee had said:
“People are using our applications, and our mobile platform is a pretty robust on. We have over 150 million around the world now using Facebook on the mobile, and that’s growing at a faster pace than PC usage, so it’s a very meaningful part of our future. It will be total speculation to talk about a phone.”
All this should in future have the potential for generating more jobs in the arena of development, training and marketing and also benefit the outsourcing industry. This conference was attended by a varied mix of delegates.
The majority of the people though were from the digital marketing world – agencies, service providers, developers, e-marketers,etc. but also people from the corporate world who were looking for online marketing solutions came to identify companies who could help them with their digital marketing campaigns.
Cybersecurity has become a major concern in all walks of life. When the hack of SolarWinds occurred in 2023, businesses and political entities were on alert. In recent years, individuals have also been affected by countless data breaches.
Many scams have been created by the rise in cryptocurrency, including the Squid Game currency dump and pump from 2023. The world is feeling more unstable and threatening than ever thanks to identity theft and fraudulent UI benefits claims.
There are many ways people can defend themselves against the increasing threat of digital theft, especially when it comes down to their finances. These are the top ways to protect your financial investments against theft.1. Do your Homework with Providers
These recommendations are mainly about cleaning up financial investments. It’s important to remember that choosing the right provider is the first step to protecting your finances.
This is an intricate activity that cannot be simplified. Businesses are required to adapt and change their business processes to stay safe from thieves who constantly modify their methods. It is important to look for companies that take proactive steps in order to protect their clients when making financial investments.
This is evident in the example of Nasdaq’s investing leaders. Although the financial company has a lot of experience in security management, they were faced with a very complex identity management system. It was difficult to make sure that everyone could log in safely and access the correct areas of the internal software systems.
Instead of ignoring the problem, Okta was trusted by the company to streamline the company’s traditional system. To restore safety and ease to the company’s systems, the IdP (identity provider), used tools such as its Single Sign-On (SSO), and Adaptive Multi-Factor Authentication(MFA).
Always check for these types of activities before you open a financial investment account. What steps is the provider taking to protect its system? To protect your financial investments, you should always choose safe systems.
Top 10 Successful SaaS Companies Of All Times2. Identify your Risks
Before you make any changes to your accounts, it is important to understand your risks. This is a valid question. The number of fraud threats that exist and are becoming more prevalent is endless.
It’s worthwhile to take the time to assess your financial accounts for any potential risks. Kiplinger identifies six main risks currently, which are:
Takeovers of accounts
Theft of synthetic identity
Scams and government benefits
Each of these issues threatens different areas within the financial industry. To identify which risks you should be concerned about, it is a good idea to organize your financial accounts.
3. Protect Your Identity from Theft
Your primary gateway to financial investment is your identity account can be seized by a criminal in many different ways. They can also disguise themselves to allow you to enter multiple locations.
Protecting your identity is one way to protect your indirect investments. Consumer Affairs reports that there was a 31% increase in identity theft victims between 2023 and 2023. What caused this sudden rise in identity theft victims’? The pandemic.
According to the site, many people are now unable to work from home and remain safe in corporate networks. Many people are exposed to cybersecurity risks, including identity theft.
As a way to protect one’s identity from being stolen, many financial experts recommend that you sign up for identity theft prevention. It is usually free, and while it does require some effort, it is worth it as an additional layer of protection for your finances as well.
9 Best Cybersecurity Companies in the World4. Cover the Basics
We’ve covered high-level protection of financial investments so far. You will need to do the dirty work at times.
These are the most basic, yet crucial security measures. They can be as simple but not as complex as the internet. Finra begins protecting financial information with the triple recommendation of passwords, usernames, and pins.
You can do this in many ways. Strong PINs usually contain at least eight numbers and sometimes symbols. Strong passwords must also be long and strong.
5. Protect Your Network and Devices
You should also protect your physical hardware, in addition to your digital passwords. Your network (i.e. This includes your network (i.e., router) as well as the devices you use to access the internet via that network.
There are many options to protect your local network. For instance, you can:
To protect yourself and your network from malicious viruses and other cyber threats, set up firewalls.
To hide your activities and make it more difficult for criminals to track you, use a VPN.
To provide the best cybersecurity protection, install robust security software.
To keep your software protected and up-to-date, enable automatic updates.
6. Avoid Direct Bank Connections and Public Networks
Criminals love to exploit public connections to attack innocent victims. The U.S. Securities and Exchange Commission strongly recommends that no public computers be used to access financial accounts.
The department suggests a few steps to ensure you are safe when using a public computer network. They recommend that you never give out personal information to gain access to public computers. They recommend that you never leave a computer while logged in, log out after you are done, and disable password-saving features.
In addition to the SEC recommendations for public computers, it is wise to not connect your bank account with anything that you do not need to. Instead of using a debit or credit card, use it whenever possible.
7. Keep Your Financial Activity in Check and be Smart
Finally, ensure that you are implementing smart cybersecurity best practices in every aspect of your life. These are just a few of the obvious ones:
Don’t respond to any request from anyone you don’t know.
To protect your finances during times of concern, you can use credit freezes.
You should check your credit reports frequently. Every year, download your free report from each credit bureau.
To ensure you are alerted of a suspicious activity or any other financial-related site or apps, turn notifications on.
These are only a few suggestions. It is important that you are aware of your financial investments.
Our list is complete with the second recommendation. Start by reviewing your financial institutions and assessing the risks. After that, you can take the steps recommended above to protect your investments.
Don’t be too confident about your security, even after that’s been done. New threats and cybersecurity trends are constantly emerging in the world of cybersecurity. As you work to protect your financial investments against theft, it is important to maintain a sense of awareness.
Once this is done, you can rest assured that your financial future will be secure.
If you bought $1,000 of Shiba Inu today, how much ROI could you expect in the next bull market?
This is a question thousands of crypto investors ask themselves each day. Sometimes they get lucky, and seize opportunities like the 50,000,000% price breakout Shiba Inu experienced from January to October last year. (Seriously – one wallet turned $8,000 into $5.7 billion.)
Sometimes Shiba Inu investors aren’t so lucky. IntoTheBlock data shows 81% of all Shiba Inu holders are not making money right now.
Thousands of these have made losses up to -90% (aka they bought at the Shiba Inu all-time high in October 2023).
If you’re looking for the kind of crypto investment that can turn $1,000 into a lot more, it’s clear you need to a diversified portfolio of established tokens (e.g. Shiba Inu) and newcomers ripe for a huge breakout (EverGrow).
Here’s how much you could expect to make from a $1,000 investment in Shiba Inu vs EverGrow in the next bull market.$1,000 into EverGrow – 3,900% + $500 passive income per month
EverGrow is the leading stablecoin rewards token – the above estimation is the lowest estimate. But it could still turn $1,000 into $40,000.
EverGrow is a DeFi powerhouse combining crypto passive income generation, automated token burning and an ecosystem sending 100% of revenue back to holders. The project aims to be the future of DeFi – price predictions based on previous statistics make an interesting proposal for crypto investors today.
During the last bull market, EverGrow hit a market cap of $1 billion and a price of $0.0000034.
In the bear market the price has fallen to $0.0000001. This is an attractive price points for any lucky investors reading this today for two reasons:
When EverGrow reaches a $1 billion market cap again, the price will much higher as at least 6% of the EverGrow circulating supply 12 months ago has been burned
Anyone buying in at low prices can access unbelievable passive income generation
A disclaimer. A $1,000 EverGrow investment today will not be making a lot of passive income, just $3 a month in BUSD. But since EverGrow passive income is dependent on trading volume – which hit $10 million a day in the last bull market – your $1,000 EverGrow investment today will be making at least $555 per month passive income when the bull market returns.
Few crypto projects can offer you both a price increase and passive income potential worth 50% of your investment every month.
You can only access this kind of passive income by buying in low when the market is down.$1,000 into Shiba Inu – 790% ROI at next bull market
Shiba Inu price breakouts usually follow either a Dogecoin spike or a wider bullish cycle.
While Shiba Inu was one of the first generation of memecoins, it’s now in a crowded space including ApeCoin and a wide range of similar projects. So it’s not for certain that Shiba Inu can breakout higher than it did in the last bull market.
If Shiba Inu can get back to $0.00008 that would give you 790% ROI. Enough to turn $1,000 into $8,900.
If you know about Shiba Inu burning, you might be thinking: “Shouldn’t the Shiba Inu price pump way higher?”
The truth is that Shiba Inu burns have fallen by the wayside this year. While some $33 billion SHIB was burned in May this year, in November just $700 million was burned. The burn rate has increased from 41.02% – when Vitalik Buterin made a huge SHIB burn in a single transaction – to just 41,04%.
So, no, Shiba Inu burns won’t have such a great effect. Compare the $700 million Shiba Inu burned in November with the $2.3 trillion EverGrow burned in November. Both Shiba Inu and EverGrow started out with the same original supply (1 quadrillion tokens) so you can already see why EverGrow is ripe to be the next breakout crypto token.
Correlation vs causation in an email
Did you know… that global warming is caused by a decrease in the number of pirates in the ocean? That’s what the Church of the Flying Spaghetti Monster believe!
Just look at the ‘proof’ – as the number of pirates decreased, the global average temperature has increased!
This is a silly example but the same misattributions happens in many areas of culture, science and certainly in marketing. With the availability of big data, the abundance of reporting and analysis tools, increasing time pressure and increasing importance of proving ROI; it can be easy to look at results and jump to conclusions. Seeing a correlation and assuming a causation is one of the most common examples of this.Recognising correlations
We’re presented with correlations all the time, to the extent that people often want us to assume that one factor caused a particular result.
Take this example from the Daily Mail – a blatant jump from a correlation to causation! Note that the original study clearly stated that the finding shouldn’t be seen as causative!
‘But I’d never do something like that!’ I hear you cry
Recognising a correlation for what it is, a starting point for testing, is the hardest part. As humans, we’re wired to recognise signals and draw conclusions from what just happened to what will happen next.
As an Account Manager in email marketing, I still find it hard to stop myself making this mistake despite having this drummed into me since way back when I started my Psychology degree! I see correlations that I don’t understand and ask my clients to explain them and it’s difficult to challenge them and myself not just to jump to the easiest conclusion.
For example…The importance of considering all related factors
You might send out lots of product-based email campaigns and see how the content of the subject lines relates to open rates. You see that subject lines about perfumes tend to have higher open rates than subject lines about electronic devices, so you conclude that people are more interested in perfume than electronics.
The recipient preference is not the determining factor here, it’s the deliverability of the email.
The perfume description in the subject line is not causative of the higher open rate.An example from when I worked in SEO
I’ve been out of the SEO biz for a while, but recall it being a challenge to truly move beyond simple correlations. A typical example:
You’re working in a B2B business selling products. It’s the start of a new financial year and you are given some new budget, so you pay a writer to write lots of relevant articles and place them on high-PageRank sites with links back to you. You rise up the SERPs, traffic to your website increases, your sales go up and you conclude that the increased sales were a result of the increased investment.
But what if…
Your sales were going to go up anyway – it’s a new financial year and your clients also have new budgets to spend
Your rankings were going to go up anyway – Google released an update favouring your SEO activity last year
Your company’s other marketing channels are also busy spending their new budgets. This would mean more brand awareness, more links, more traffic to your site and a rise in SERPs.
Your competitors have also spent money on article links but built more than you – the Google update actually penalised against this kind of behavior, but maybe you were affected less than others?Takeaways
I hope that this blog isn’t stating the obvious, or preaching to the choir! I feel it’s something worth reminding ourselves about as often as we can because these mistakes really are made all the time. I see it often at work and every day in the media. Remember- the ongoing health crisis caused by the supposed MMR-autism link was based on thousands of people believing a misinterpreted correlation as a direct causation.
So what to take away from this? Three simple steps:
1. Recognise a correlation for what it is – a starting point
2. Identify possible factors/influences (e.g. deliverability, time of day, season, other marketing activity, creative/content changes, competitor activity)
3. Test, test and test again!
How to use Tentpole Marketing tactics to grow social buzz around events big and small
Think of a movie that hasn’t come out yet. A big movie, that’s making a lot of noise at the moment. This is a movie that’s probably already cost a lot of money to make and it’s a good bet that the studio is expecting to turn a pretty healthy profit on. In fact, this is exactly why they want you to know about it weeks, or even months, before it goes on general release.
Chances are that after it’s finished showing in cinemas, the studio would love you to continue to show an interest in the film, perhaps even buying the video game, t-shirt, poster or any other number of related merchandise. Perhaps by now you’re already talking to your friends about the possibility of a sequel.
As time goes on though, the buzz around the movie will inevitably dissipate and you’ll move onto the next big blockbuster along with everyone else.
Welcome to the art of tentpole marketing.What is Tentpole Marketing?
For those of you still wondering what any of this has to do with tents, the tentpole in tentpole marketing actually refers to the pinnacle of buzz generated before and after an event as highlighted by a curve on a graph which looks similar in shape to a circus tent.
The marketing drive around the event, whether it’s a wildly popular event like Halloween or an event very specific to your company like a trade show or new product launch, is then plotted to correspond to this curve to gain maximum exposure and relevancy.Pitching your Tent
It’s extremely important to properly plan your content activities when employing this kind of marketing strategy so an editorial calendar and an event diary are both essential. Whilst the editorial calendar can evolve over the course of the year to take into account specific details about the event itself as it gets nearer, the event diary will allow you to keep tabs on everything that’s relevant throughout the whole year. How you choose to allocate your marketing resources around each event can then be worked out closer to the event (but not too close).
When it comes to planning your strategy, there are broadly speaking two categories of tentpole marketing you can look at:
Industry irrelevant: This is any widely recognised event that is not connected to your industry that generates a buzz, including national holidays like Christmas, Easter, Halloween, as well as large sporting events like the Olympics, Football World Cup. The release of big movies and television shows also falls under this umbrella.
Industry relevant: This is anything that can be seen as relevant to your industry such as product launches, recruitment drives, appointments and trade fairs. These are events you’re more likely your business will be directly involved in or planning.
As a rule, the more control over the planning of an event you have, the harder you should be promoting it and the longer the pre buzz curve of your marketing drive should be. For example, if your company launches a new product then you have a lot of control over that event not just in terms of its date, but also of location and attendance if it’s a live event. The more control you have over an event the more responsibility falls on you to generate that pre-buzz curve.
With industry irrelevant events, the trick is to think in terms of theming and trending topics and keywords. Holiday seasons like Christmas may see every vaguely festive-related keyword shoot up in the competition stakes with Google, but with slightly lesser known events and a bit of imaginative content marketing, the opportunity is three to get your content high up in the SERPs.
Let’s now look at each aspect of the tentpole marketing curve in more detail, focusing in specifically on industry relevant events.Pre-Event Buzz
This is arguably the most important aspect of any tentpole marketing drive as it will ultimately determine the height of the curve itself, as well as the duration of any post event buzz. Before you even put finger to keyboard to generate any content, you should ask yourself the following:
Who is my target audience (eg B2B, B2C, potential customers, existing customers)
What is my key distribution strategy (eg SEO, social media, email marketing, industry press)
What key metrics will I use to measure success (social engagement, search engine rankings, website traffic)
In 2011 global recycling company CPME put together a stereoscopic 3D promotional film, which was to be aired for the first time at their exhibition stand at a major engineering trade fair. By tying in the film’s production with the development and marketing of a 3D preview film on DVD, which was then mailed out before the event, along with free 3D glasses, CPME managed to create enough pre-event buzz to generate considerably more interest in the film than there would have been had no one known about it beforehand.
This is the perfect example of how to generate buzz before a trade fair or exhibition. If you’ve got a new product or an innovative showcase of a new product then you need to be shouting about it from the rooftops before the event to get people excited.The Main Event
The event itself should really mark the highpoint of buzz in the tentpole curve and so it’s important you chronicle the actual day. If you’re not streaming live video from your event then you need to ask yourself why not. It’s important to record video and take plenty of pictures as well, so you can archive these and release them in the ensuing days and weeks.The Time Horizon
The time horizon is the time it takes from the event ending to the conversation about it dying away to nothing. Any good tentpole marketing strategy should aim to keep this conversation going on for as long as possible without actually milking it. This can be a fine line to tread but as a rule, if the enthusiasm has all but died away and you’re not reaching new people, then it’s probably time to move on and focus your energies elsewhere.
Here are four powerful ways to keep the buzz around an event:
Analysis: The ‘post-match’ analysis is essential and for at least 48 hours you should be talking about the event and what you and other attendees got out of it. This is a good time to start debates or even get involved in those that other people have started.
Repurposing content: The ability to take ideas and repurpose them into new content formats is a huge driver of social conversation. Think about turning a whitepapers into a series of blog posts, or a keynote speech into a slideshare or infographic for example.
Re-sharing content: Just because you’ve shared an image or video once doesn’t mean you can’t share it again. After a month or two, this can be a brilliant way of reviving a discussion on social media and even engaging with new people who missed the event entirely. Be discerning with this tactic though as it can look a bit hackneyed.
The success of these tactics operates on the premise of what is known as Accessibility. This is the ability for people to gain exposure to the event through content that continues to be created around it. Of course the scale and nature of the event itself will have a huge bearing on any post event buzz, but the more content you can create around it, the longer the social conversation will go on for.
One way to approach the time horizon, and the pre-event buzz, is to think of your marketing as a series of mini tentpole events, whereby the content you release will generate new peaks in the buzz curve around the main event.
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