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No business can survive without effective marketing. Especially when it comes to small businesses, having solid marketing techniques is extremely essential for its survival and success against some really challenging competition in the field.
As a small business owner, you must be having some kind of plan or strategies on how to take your business forward.
However, if you stick to the same old marketing techniques, chances are that your marketing strategies will lose their effectiveness.
It is important that you should learn new methods and practices that would help you improve your visibility and presence in front of your audience.
In case, your business still lacks lustre even after all the marketing strategies you have applied or in case you are still wondering what to do, here are 5 steps that can help your small business to improve.1. Look Up and Understand Your Competition
You can’t really compete with others in your line of business unless you understand what they are doing and what strategies are they applying to improve their business.
You need to do a thorough, in-depth research of which strategies are working for your competitors and which ones are backfiring.
If you own a local store-based business, then the best tip for you is to visit your competitors’ stores.
Observe how they are operating and what are that key factors that attract customers to them. As a small business, you should start by looking at what your direct competitors are doing in the area.
Make notes about everything and do not forget to note down what your competitors are not doing. This will help you in sculpting your marketing plan and you can add that missing factor to your small business to gain customer support.
Along with that it is also a golden opportunity to fraternize with your local, small business community. However, if own a small e-commerce business, then it boils down to extensive research online.
Here are a few things you can do while you are studying the competition and researching the market
Make notes- Document everything you have researched and found
Create Charts – Compare your strengths and weaknesses with your competitors. The visuals make it easy to remember and understand everything. Offering a loyalty programme or discounts not offered by other business owners
Same strategies – List down all the strategies that you can also make use of without creating any conflicts with others in the same business. For e.g, creating a Facebook page.2. Display Testimonials on Key Points
A very effective business strategy for small business owners is to work on eliciting genuine testimonials from the people who have actually used their products.
With so much competition and so many different offers, people prefer to read the reviews about them. Be it a restaurant or an ecommerce store for baby clothing, they definitely put faith in reviews.
Buyers want assurance that whatever they are buying, be it food items or any other product, they will get good value for their hard earned money.
Also, the reviews can help convince the potential customers why buying from you is a better choice than your competitors.
If you have a website, then it is best to place the reviews written by customers who have already purchased from you in multiple places strategically so that potential customers don’t miss these reviews.
Also read: 11 best ways to Improve Personal Development and Self-Growth and its Benefit on our Life3. Embrace Modernism – The Social Media
Embracing modernism in today’s world means ensuring that as a small business you have a strong online presence.
There is a lot of misconception about the local businesses that they only attract local customers and thus you don’t need to be present online.
It is really a false notion. With an online presence, you will not only be able to attract new customers within your area of operations, you will be able to attract customers beyond your surrounding area as well.
A very good example is of a donut seller in Folsom, California. Now this particular donut shop is so famous because of its donuts that it has been attracting customers from beyond their vicinity since decades.
However, in the recent years, their business has increased manifold because of their online presence.
Now, they have customers not only from all over USA but donut lovers around the world make sure to visit this shop when they are visiting America.
According to statistics, three quarters of all mobile searches are location-based and the turnover is more than 75% offline purchases.
Your online presence and interaction with your customers on Social Media platform ensures that when visitors are searching for local businesses, yours does not miss the train.
Google, Facebook, LinkedIn, and Instagram all are platforms where you can engage with your present loyal customers and have a line potential clientele waiting for you.
Here’s what you can do to make sure you are a step ahead of your competitors on social platforms:
Updated Account Information:
Accurate updated account information is indispensable. It includes addresses, website, pictures, logos, and working hours and reviews too.
Daily Dose of Fresh Content:
Sales and Deals:
Come up with unique deals and whenever something is on sale on the local front, the news should first reach your social media platform. It will keep your customers happy and enthusiastic about new posts.4. Be Visible in Local Marketing Platforms
Socializing is not only important on social media but the local platforms as well. Whether you are an entrepreneur working from home or your business is present in a storefront, you need to interact with your customers-personally!
Are your customers come to you, that’s really good but to completely leverage your clientele, you need to go out where they are. It means going to all the local business events.
Whether it is a booth, a table or whether you are a service provider, be there and make sure people visiting can really see you.
Keep tabs on all the events happening in the local market. Go to all kinds of customer markets expos. Flea markets, farmer’s markets, festivals and fairs or any other local event where there is a chance to introduce your product or service, be there.
The question is that is it important that your products get sold at these events. The answer is no. It is not necessary that people may definitely buy your products.
They may not buy at the time but by introducing them a sample, giving them a brochure and business card can lead to potential clients or you can simply ask them to sign up for your emails by giving out miniature samples.5. Stay Steadfast and Persistent – Don’t Waver
When it comes to small businesses, your biggest strength or your greatest weakness can be your own will power. It is something that can make or break your business.
The key to help your small business to stand up firmly on its feet lies in persistence. You need to stay steadfast and persistent when various challenges from the lack of sales to bad reviews are thrown your way.
There may be times when it would look easier to simply give in to the competition and close down the small venture that you have started. However, that is when you need to be adamant and face the challenges bravely.
The tips given above are tried and tested ways to help small business make its mark. Don’t waver. Study and observe yourself and other successful businesses.
See what is lacking in yours and what can you do which will give you more exposure and what strategies will bring in more loyal customers – believe in yourself that you can do it.
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Chatbots are all the business buzz – and for good reason.
They give customers of any-size business critical answers to pressing questions quickly.
Boost your average order value.
Accelerate the buyers’ journey.
Reduce your customer service costs.
Pretty awesome, right?
But chatbots are built on complex tech that requires a developer to code and maintain, putting them out of reach of most small business owner-slash-marketer-slash-entrepreneurs, right?
This article is the do-it-all entrepreneur’s (a.k.a. small business) guide to using bots as your business’s automated assistant and marketing aid.
What you’ll learn:
Let’s jump in!What’s a Facebook Messenger Bot?
A chatbot is a computer program that interacts with users through a conversational interface. How many small businesses use chatbots today? Twenty-seven percent of SMBs put chatbots to work for their business.
Facebook Messenger chatbots are chatbots on Facebook’s messaging platform, Messenger. (You know, the chat app you probably have on your phone. And if not you, then 1.3 billion users around the world.)
Facebook Messenger is probably the most popular platform for chatbots for two key reasons:
Facebook Messenger has over a billion users (second in the world only to Facebook-owned WhatsApp).
Facebook Messenger has a developer API that enables businesses to do automated messaging.
Boom, that’s the audience and the means.
Automated chat technologies let you engage with your customers 24/7, ensuring the information they seek is always at their fingertips.What Can a Small Business Use Facebook Messenger Bots For?
Two big things to list here under why Facebook bots for my business:
When surveyed, 21 percent of consumers see chatbots as the easiest way to contact a business.
In fact, 15 percent of consumers have already engaged with a company’s chatbot, and 95 percent believe bots will play a critical role in customer service moving forward.
To make it even better, 40 percent don’t even care that a person might not be behind the chat. As long as they get the help they need, they’re happy.2. Customer Service: Helping Customers Solve Issues
One key and obvious use case for bots is providing quick answers to common questions. Think of it as an interactive FAQ website page.
Instead of having to scroll to find the answer or head to a website and do a search, the customer can instantly retrieve an answer, using a mobile-friendly conversation that’s familiar.
Ultimately, chatbots aren’t just convenient for small businesses; customers prefer them, too.
Are you ready to get started with bots? Keep reading.Who Will Build Your Bots?
One of the most daunting parts about chatbots is figuring out who is going to build it.
After all, you need quality content in your bot if you want it to be effective, so getting the right mind behind the design is essential.
Luckily, you may already have the right person in place. And maybe it’s you.
Building chatbots that answer Q&As and send broadcasts to your list requires no coding if using a visual content builder.
Today’s chatbot tools are incredibly user-friendly. You don’t need a degree in programming or even how to write code to get started.
Because no one is limited technically, the most critical skill is writing conversion-focused content for the bot.
Designing and developing chatbots and chat marketing funnels is really all about the messages and the offers.
You need engaging, useful, and concise content, ensuring people can get quick answers that are presented in a way that draws them into the conversation.
With the right tools, your chatbot building and maintenance processes become a breeze. MobileMonkey is a free option (Disclosure: I work for the company).
In order to execute the chatbot marketing campaigns described below, you can use a 100 percent free MobileMonkey account.
Importantly, you don’t need to be a tech whiz to use a visual content chatbot builder.
You never have to write a single line of code. Instead, you can use friendly drag-and-drop, toggle choices, checkboxes, and similar approaches to design your perfect chatbot.What Do Awesome Facebook Messenger Bots for Small Business Look Like?
Here we’ll walk through building and deploying Facebook Messenger chatbots to increase engagement and the customer service experience.Do the Maintenance by Programming Answers to FAQs
Once people start engaging with your chatbot, you are likely going to discover that they ask some questions that aren’t part of your bot.
If you do, don’t be discouraged. This is actually an opportunity to build a better, more comprehensive chatbot.
Take a look at the unanswered questions and write up the answers.
Then, head into your chatbot’s programming and add them to the list. Essentially, you are expanding your FAQs based on what people want to know, making your chatbot more functional.
Ideally, you want to review your unanswered questions weekly. That way, you can update your bot frequently, making it the best it can be on a regular schedule.Send Chat Blasts
When it comes to engagement, chat blasts are a great option. Plus, they drive traffic, focusing on people who have already made contact and expressed an interest.
The nature of chatbots is highly interactive and conversational, making it more interesting for your customers. Plus, you can target the messages based on the audience.
This allows you to use different approaches for those who have asked specific questions, engaged with you in a particular fashion, or fall into certain demographics.
Read 5 Ways You Can Drive More Organic (Yes, FREE!) Traffic with Chatbots to learn more about chatbots.Pro Tip: Be Uber Engaging — Even Entertaining
While chatbots are meant to be informational, that doesn’t mean they can’t be exciting and fun.
Giving your bot some personality, sharing helpful tips and tricks that can help your contact excel, or asking questions and encouraging conversation all enhance engagement.
Ultimately, you want to make the experience enjoyable and valuable, so have a little fun when creating your chatbot.
As a small business, expanding your contacts list is often crucial for your success. Luckily, chatbots can make that easy.
Here are three examples of amazing lead magnets that can help you grow your Messenger contacts list.Website Chat
With the Messenger chat widget, you can add the chat feature to your website.
You can customize the welcome message on your website chat, as well as the pages on your website where the chat is available.
Since it is Facebook Messenger chat, when a customer reaches out, they are using their Facebook account.
Bonus: When people message you on your website, they’re automatically added to your Messenger contact database. Then, you can keep the conversation going, even if they leave your site.
Plus, the Messenger chat widget is by default mobile-friendly. As more people turn to their smartphones to run around online, this can separate you from competitors who aren’t embracing the power of Messenger.
When you use Facebook Messenger chat on your website, you expand your contact list automatically. Since the customer has to be logged in to use the chatbot, you collect their information as soon as they engage.Comment Guard
They send the user a private message automatically, allowing you to reach out to people who’ve already interacted with you and add them to your contacts list.Facebook Ads The Final Take
Ultimately, Facebook Messenger chatbots are powerful marketing and customer service tools.
By embracing chatbots, you are using a communication channel that customers prefer and enjoy.
Chatbots let you be where your customers are, on the chat app they know, love, and rely on every day, letting you grow your business with today’s trending tech.
All screenshots taken by author, April 2023
Free SWOT templates
Most SWOT analyses are broken down into a 2 x 2 matrix, with one box for each of the four components. If you’re unsure how to start your analysis, here are eight free downloadable SWOT templates to guide you.1. Bplans
Bplans offers its free SWOT analysis template as a downloadable PDF file. From this resource page, you can find instructions for filling out a SWOT analysis, what to use it for, and sample SWOT analyses for various industries and businesses, including online stores like Etsy shops and food establishments. These samples give you an idea of what a business-specific SWOT analysis should look like.2. BusinessBalls
On BusinessBalls, you’ll find several free downloadable SWOT tools available in Word and PDF formats. The website includes a detailed explanation of each SWOT component as well as a filled-out sample with numerous types of potential strengths, weaknesses, opportunities and threats your business might have.3. Creately
Maybe you’ve wondered what a SWOT analysis would look like for some of the world’s biggest and best-known corporations. Creately has designed samples for companies like Google, Amazon and Nike on its SWOT analysis template page. You can also create and edit a blank template using Creately’s web-based SWOT software.4. MindTools
MindTools offers a SWOT worksheet that guides you through the process of filling out your analysis. This article lists a series of questions to answer for each component to help you determine what to put in each box.
For example, for strengths, you’re asked to determine:
Areas where your business performs best
Special resources your business can offer its customers
Advantages customers identify with your business over the competition
For weaknesses, you’re asked about:
Areas where your business can improve
Where your competitors or customers might notice your business is falling short
This thorough, introspective look at your company may help you uncover things you didn’t previously consider.
SWOT analyses aren’t just for businesses. If you want to think strategically about your personal skills and development, try doing a personal SWOT analysis!5. Priority Matrix
Priority Matrix, an app by Appfluence, provides a free SWOT template with a seven-step process that helps you complete your SWOT analysis. First, it instructs you to choose your objective and decide what area of your business you want the analysis to focus on. Then, you choose your “SWOT team,” the key team members who will be involved in any decision-making that happens following the analysis.
After listing items for each SWOT component (the following four steps), your last step is prioritizing the results and determining your next course of action. (You can also download the Priority Matrix app for iOS to help you create your analysis.)6. SlideModel
SlideModel’s collection of free PowerPoint SWOT analysis templates can help get your message across in an eye-catching and engaging way.
The first template is a basic, one-page template that lists items under each SWOT section. There are also two multislide, table-based templates: One is very simple and flat, while the other uses sleek graphics and a clean layout. Both use a master SWOT analysis as a cover or intro slide and then break down each section in the following slides.
Additionally, the concept-based SWOT analysis template uses shapes and colors to visually illustrate ideas, whereas the creative template allows the use of images, diagrams, and other objects.7. Smartdraw
Smartdraw offers several professionally designed SWOT analysis diagrams for instant productivity. The templates work on any device, including mobile devices, Windows, Mac, iOS and Android. Smartdraw also offers free support through telephone or email.
Note that Smartdraw is only free for a seven-day trial and you must create an account to use the templates. You must buy Smartdraw to print, share or export them.8. Superside
Designers at Superside have created more than 20 unique PowerPoint templates to help you conduct a thorough SWOT analysis. These free templates feature various designs and styles, giving you several options to customize how you choose to present your information. You can choose from an abundance of colors and themes to find the template that best fits your team and its style.
If your focus is analyzing the competition, consider using Porter’s Five Forces model. Using Porter’s Five Forces along with a SWOT analysis will help you understand where your organization fits in the industry landscape.
To ensure success in Data Science projects, the need is to fill it with a Talented Team!
Managing data science projects is not a piece of cake! It involves brainstorming, discussing and fine-tuning strategies that arise from stakeholders to better understand the manpower requirements that correspond to an organizations’ complexity as the amounts of data use increases. Here is how an enterprise can formulate successful analytics teams the backbone of data science projects in 5 scalable steps- • Recognize Complementary Skills- BUILD a team from different academic backgrounds. • Foster Team Collaboration- HIRE specialists whose strengths complement one another. • De-Crystalize Hierarchy- TRUST in no one-size-fits-all approach. • Formulate a Reporting Structure- ACKNOWLEDGE the change of reporting structure. • Device Success Parameters- ENSURE availability of targeted success metrics.BUILD a team from different backgrounds
Data scientists and Analytics professionals areHIRE specialists whose strengths complement with each other
It is important to hire professionals whose skills and strengths complement each other, rather than building isolated teams who expertise in a particular domain. A big picture brings a banquet of professionals with a different set of expertise. Someone who canTRUST in no one-size-fits-all approach
Different enterprises have unique data science project requirements. While hiring, this factor must be kept into account. The focus on decentralized teams assure that different data science projects are meet with equitable resources excelling inACKNOWLEDGE the change of reporting structure
The reporting structure ofENSURE availability of targeted success metrics
Managing data science projects is not a piece of cake! It involves brainstorming, discussing and fine-tuning strategies that arise from stakeholders to better understand the manpower requirements that correspond to an organizations’ complexity as the amounts of data use increases. Here is how an enterprise can formulate successful analytics teams the backbone of data science projects in 5 scalable steps- • Recognize Complementary Skills-a team from different academic backgrounds. • Foster Team Collaboration-specialists whose strengths complement one another. • De-Crystalize Hierarchy-in no one-size-fits-all approach. • Formulate a Reporting Structure-the change of reporting structure. • Device Success Parameters-availability of targeted success chúng tôi scientists and Analytics professionals are hired from a variety of academic background s including physics, statistics, mathematics and so on. With the availability of drag and drop data science tools, citizen data scientists from these diverse backgrounds are working alongside technical data scientists. What matters is a quest to adapt to the dynamic changes in technologies , with a logical mind and first-rate critical thinking skills. You never know marine biologist expertise may prove extremely valuable, who can translate domain knowledge about how dolphin pods behave in the wild can be surprisingly useful for modelling chúng tôi is important to hire professionals whose skills and strengths complement each other, rather than building isolated teams who expertise in a particular domain. A big picture brings a banquet of professionals with a different set of expertise. Someone who can articulate stories with data , a visualization wizard working on interactive dashboards, and a business analyst who can communicate effectively with the stakeholders.Different enterprises have unique data science project requirements. While hiring, this factor must be kept into account. The focus on decentralized teams assure that different data science projects are meet with equitable resources excelling in subject-matter understanding and process expertise as required. The result will be a winning combination where decentralized teams bring agility, business-specific expertise, flexibility, and customization to the chúng tôi reporting structure of data science professionals has changed , consider the past when analytics programs were spin-offs of existing analytics capabilities and consequently reported directly to departments like IT, business intelligence or finance. However, as data and analytics become more vital to how the organization executes work and makes decisions, this reporting structure has changedLike any other program or team, organizations need to ensure they have targeted measures to monitor the success of their analytics and data programs . This not only helps the organizations identify improvement opportunities and manage performance, it additionally ensures that the long-term goals of a data-driven, decision-making culture are met.
Tip: trying to decide if a 5G phone is worth the investment? Learn how to check for 5G coverage in your area.1. Best Overall: Unihertz Jelly 2
The Unihertz Jelly 2 is one of the smallest Android phones on the market. However, don’t let the three-inch screen fool you: this phone is packed with plenty of power and can handle anything larger flagship Android devices can. Although the battery life leaves something to be desired, and those with larger fingers may have trouble typing on it, the small size and capabilities more than make up for these flaws.Pros
128 GB storage
Dual cameras (16MP rear camera + 8MP front camera)
Not compatible with AT&T network
Android 11 (outdated)
Relatively short battery life (6 hours of constant use)
No 5G compatibility2. Best for Kids: Palm Phone
Anyone over the age of 30 will remember the heyday of Palm back in the 1990s and early 2000s. After a long absence, the company is returning with its Palm Phone, a smartphone that measures just over three inches. The phone runs a minimalistic version of Android OS, making it an excellent option for kids and teens who need a smartphone but not all the features that some other devices offer.Pros
Wi-Fi and Bluetooth compatible
Dual cameras (12MP rear and 8MP front)
Compatible with most US carriersCons
32 GB storage
Cannot expand storage
Battery offers just 3 hours of call time
Also helpful: parents can compare the Palm Phone to our other top-recommended cell phones for kids.3. Most Durable: CAT S62 Pro
Although this 5.7-inch screen measures a bit larger than other options on this list, the CAT S62 Pro is by far the most durable Android option that still fits in your pocket. It’s rugged, waterproof, and made for those living on the wild side or spending time outdoors. Moreover, the battery life also gives you the juice you need for an all-day hike or bike ride.Pros
Rugged, waterproof design
Bluetooth and Wi-Fi built in
Double the battery life of other comparable phonesCons
Less-than-impressive cameras (4MP rear, 2MP front)
Not compatible with Verizon network
Only upgradable to Android 114. Best for Typing: Unihertz Titan Pocket
One of the biggest complaints people have about tiny smartphones is how hard it is to type. Thankfully, the Unihertz Titan Pocket solves this issue with its built-in QWERTY keyboard. Although this makes the phone a bit larger, it’s still just barely five inches total.Pros
Fully QWERTY keyboard
Wi-Fi and Bluetooth
Dual camera (16MP rear, 8MP front)
Full-day battery life, even with useCons
Not compatible with AT&T network
No 5G support
Tip: if typing on your smartphone screen is hard, you can change the size of your Android keyboard.5. Best of Both Worlds: Samsung Galaxy Z Flip 4
Although the Samsung Galaxy Z Flip 4 doesn’t technically measure as a “small” Android phone once it’s fully open, it meets the criteria of being ultra-portable and pocket-sized when folded up. It also offers Android 12 right out of the box and many other features you’d expect in a flagship phone.Pros
Small when folded
Dual cameras (12MP rear, 10MP front)
Supports wireless chargingCons
Short battery life
Not small when unfolded
Also helpful: the Samsung Galaxy Z Flip is just one of several great smart flip phones.Frequently Asked Questions Why aren’t there many small Android phones?
Small smartphones serve a unique purpose: they’re ultra-portable and made for minimalists. Unfortunately, the small screen also leaves less room for a battery and other features, which makes them a turnoff for heavy users. Also, many of the available small Android devices only work with 3G currently, which most US-based carriers no longer support.Are small Android phones low quality?
If you quickly search for “small Android phone,” many of the first items to appear in the search are cheap and low quality. However, all of the devices on this list offer similar features to larger smartphones with the benefit of a small footprint.Why do small smartphones have less battery life?
Batteries take up space. When phones are small, there’s less space for a large, powerful battery. However, the benefit of smaller smartphones is that the smaller screen usually uses less battery life, so it often balances out.
Image credit: pxfuel
Megan Glosson is a freelance technology writer based in Nashville, TN. She has extensive experience working with everything from printers to smart home systems, and serves as the go-to “tech guru” for a small business that sells digital products. Megan has created thousands of articles for online publications and company blogs, including How-To Geek, Clean Email, and Review Geek.
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Big Data in Small Business considers how small and medium-sized enterprises (SMEs) can thrive in the age of big data
Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises, is written by Lund Pedersen, Carsten, Lindgreen, Adam, Ritter, Thomas, Ringberg, and Torsten. This important book considers how small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle. It starts with an introduction to big data in small businesses and further on how artificial intelligence and big data can increase small business success? You will also get to read about GDPR compliant processing of big data in small businesses, big data, and SMEs, and also about what is digitization right, and why it is important for everyone? Editors have thoroughly demonstrated various elements like the strategies and resource alignment, analyzing and developing digitization capabilities for data-driven projects in SMEs, getting all business areas into big data mode, and capitalizing on human capital analytics in small and medium-sized enterprises. They have amazingly covered topics like how experimental data can optimize e-learning? How does big data impact business market relationships? How to identify growth potential using customer data and customer insights? As you know, big data is a field that treats ways to analyze, systematically extract information from, or otherwise, deal with data sets that are too large or complex to be dealt with by traditional data-processing application software. And it plays a very important role in business growth.
Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises, is written by Lund Pedersen, Carsten, Lindgreen, Adam, Ritter, Thomas, Ringberg, and Torsten. This important book considers how small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle. It starts with an introduction to big data in small businesses and further on how artificial intelligence and big data can increase small business success? You will also get to read about GDPR compliant processing of big data in small businesses, big data, and SMEs, and also about what is digitization right, and why it is important for everyone? Editors have thoroughly demonstrated various elements like the strategies and resource alignment, analyzing and developing digitization capabilities for data-driven projects in SMEs, getting all business areas into big data mode, and capitalizing on human capital analytics in small and medium-sized enterprises. They have amazingly covered topics like how experimental data can optimize e-learning? How does big data impact business market relationships? How to identify growth potential using customer data and customer insights? As you know, big data is a field that treats ways to analyze, systematically extract information from, or otherwise, deal with data sets that are too large or complex to be dealt with by traditional data-processing application software. And it plays a very important role in business growth. Considering everything, the book is very well written, details related to the role big data in small business is deeply covered, and it is good for those who are part of small and medium-sized enterprises or want to be in near future. If you are completely new to the term big data then this book is surely made for you.
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