Trending December 2023 # How To Unlock Your Hidden Seo Potential Like Never Before With Botify # Suggested January 2024 # Top 13 Popular

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Google isn’t missing 51% of their content because they can’t or don’t want to crawl it.

They’re missing it because large, complex enterprise sites can put up barriers, often unknowingly, that make it difficult for search engines to find their most important content.

The way to combat this is by optimizing for the full SEO funnel – crawl, render, index, rank, and convert.

It’s only when you unify all this data that you can unlock the opportunities on your site to help Google and other search engines find and index your critical content.

For years, Botify has been helping SEO professionals do this by providing:

Log file analysis

HTML and JavaScript crawling

Query position and CTR tracking

Traffic and conversion data

The world’s top companies (including Condé Nast, Refinery29, Marriott, Merkle, Glassdoor, Expedia, Clarins, and more) rely on Botify every day.

Botify, however, wasn’t content to rest on its laurels.

In 2023, they’re determined – more than ever – to help their clients uncover hidden potential and take their performance to new heights.

And they’re doing that through a combination of data, prescriptive insights, and automated tasks.

“With so much information to digest, we wanted to make it easier and faster for SEOs to navigate through the data and make the highest-impact decisions. We want to call people to the most important data so SEOs can save time, mitigate risk, and maximize their resources,” explains Adrien Menard, Botify’s CEO.

In an effort to achieve that, Botify invested heavily in product innovation in 2023.

The investment paid off with two new product suites: Botify Intelligence and Botify Activation.

Here, we’ll dive into each of these suites and learn how they’re helping Botify’s clients unlock more hidden SEO potential than ever before.

Botify Intelligence

Botify Intelligence is all about helping SEO professionals work smarter and more efficiently.

Within the Botify Intelligence Suite, users will find two key tools that will help them do just that: ActionBoard (now available) and AlertPanel (coming soon).

Get a Custom, Prioritized SEO Roadmap with ActionBoard

Botify Intelligence’s ActionBoard delivers a roadmap that lists customized action items that will drive the most impact.

The suggested actions are never generic or one-size-fits-all.

Each site has its own prioritized SEO tasks based on impact.

The ability to sort and prioritize tasks is essential when you’re managing a site with hundreds of thousands or millions of pages.

With so much crawl data, keyword data, analytics data, and log files, even figuring out where to start can be overwhelming – and that’s where ActionBoard comes in.

ActionBoard helps cut through the noise and empowers SEO professionals to jump into the most critical tasks, rather than wasting time sorting through mounds of data to pinpoint opportunities.

ActionBoard is always working in the background.

With each site crawl, ActionBoard delivers new insights on exactly what is happening with your site and key actions you can take.

AlertPanel Provides an Early Alert System for Known SEO Issues

Get the peace of mind that can only come from knowing that you’ll be alerted to known SEO issues in real time.

AlertPanel is configured to constantly scan the most important pages on your site, and understand the difference between seasonal trends and actual anomalies.

“AlertPanel provides a highly scaled safety net: if the critical pages of your website suddenly lose important organic traffic, Botify will immediately alert you and direct you to exactly where the issue is occurring,” explains Christophe Frenet, Botify’s Senior Vice President of Product.

In addition to monitoring for possible algorithm shake-ups, ActionBoard is also constantly on the lookout for other known SEO issues, including sudden drops in crawled pages or huge upticks in 404 errors, etc.

AlertPanel will roll out to users later in the first half of this year.

Botify Activation

Botify Activation was designed to simplify and streamline routine SEO tasks.

One of the first features within Botify Activation is FastIndex.

FastIndex allows SEO professionals to submit new, updated, and relevant pages to search engines for indexing, ensuring that high-value, critical pages that really matter to your site have the best chance of being indexed.

FastIndex includes an integration with The Bing API (building upon Bing’s new programmatic URL submission process) to facilitate faster indexing.

Botify is also participating in Bing’s content submission API pilot, where they’ll be testing feeding the full HTML of pages to Bing.

Botify Activation will roll out to users in the first half of this year.

How Botify Is Thinking Differently in 2023

It’s not just Botify’s tools that are growing: it’s also the entire mission of the company.

From the blog to company branding, everything got a 2023 makeover.

“When we set out to re-think our brand, we knew we wanted our public-facing image to more closely reflect the reason Botify was founded and what continues to drive our product innovations today — the desire to help enterprise brands unlock hidden potential,” said Botify’s CMO Rachel Meranus.

“For us, that meant refining everything from our visual identity to our messaging, which you’ll see reflected on the new chúng tôi in everything from our new Solutions pages to a more robust blog and resource center.”

Take a closer look at the logo – even that’s changed.

The “o” in Botify is now a magnifying glass; it’s a play on search itself, and also pays homage to Botify’s commitment to help SEO pros find high-impact opportunities in their data.

You’ll also notice that the actual color of the Botify logo changed ever so slightly.

Playing on their “unlocking hidden potential” message, Botify also wanted their new brand to celebrate SEO professionals and elevate them in their organizations.

“SEOs are often the unsung heroes of their marketing and product teams,” said Kameron Jenkins, Botify’s Director of Brand, Content & Communications. “SEOs have the potential to drive massive revenue growth for their companies, and we want to give credit where credit is due.

One way we’re doing that is through our new ‘Trust Your SEO’ section of our home page, where we highlight some of our customers and their stories.”

Getting Started with Botify

Brands can increase their website ROI substantially by investing in making sure all their critical pages are findable by Google and other search engines, as well as using SEO to inform all of their other digital investments to drive better returns from them.

If you want to test out Botify for yourself, you can schedule a free demo.

Experience Botify’s suite of enterprise SEO tools and find out how their unified data, prescriptive insights, and automated tasks can benefit you.

Each demo is tailored to your website, making the experience personal, relevant, and useful.

Find out how Botify can help your search strategy today!

You're reading How To Unlock Your Hidden Seo Potential Like Never Before With Botify

With Halberd, You’ll Never Forget About Locking Your Computer

This is a sponsored article and was made possible by Riftcat. The actual contents and opinions are the sole views of the author who maintains editorial independence, even when a post is sponsored.

Halberd is a smart Bluetooth key that can be used to lock and unlock your computer based on the proximity between your computer and the device. It is small, just like your key, and comes with a hook for you to hook onto your keychain for portability.

Here is how it works:

The Halberd is a wireless key that the user carries, that acts liked the authenticator.

When the key is in range, the GateKeeper software authenticates you and logs you on.

When the key moves out of range, the GateKeeper software automatically locks the computer.


Halberd comes in a small box. Opening it, all you find is the Halberd, an instruction slip, a battery, a USB Bluetooth dongle and a lanyard.

The Halberd comes with a small button at the side (more on its usage later) and a small LED light that will tell you when the battery is low.

Getting Started

To get started, there are a few things that you need to set up.

1. First, remove the battery cover from the Halberd and insert the battery.

2. On your Windows computer (it only supports Windows at the moment. The Mac and Linux versions will be available in the later part of the year) download the Gatekeeper software from its website.

3. Run the exe file and install the Gatekeeper software to your computer.

4. Once the installation finished, it will prompt you to insert the USB dongle to start the pairing process.

5. Next, it will ask you to pair your device.

To do so, simply place the Halberd close to the USB dongle (or even tap the dongle). If it is still not pairing, press the button at the back of the Halberd.

6. Once paired, it will ask for your Windows password. This is to allow it to unlock your Windows computer automatically. (Do note that your password is encrypted and stored locally in the machine. No private information is stored on the Halberd.)

7. Lastly, enter a PIN code as a secondary way of logging into your computer. This will also serve as a two-factor authentication for your computer if you desire more security.


The Gatekeeper software is simple and easy to use. At the main page, under the “User Info” tab, the signal strength is basically a sign of “how near” the Halberd is to the USB dongle. When the signal drops (presuming that you are leaving your computer), it will automatically lock the computer.

And lastly, the “Unlock Option” allows you to configure how it should unlock your computer when Halberd is detected. The default is “Windows Password Login” which essentially means the Gatekeeper software is not doing anything to unlock your computer. You can, of course, select “Automatic Login” to get rid of the hassle of manually typing in the password to unlock it.

The “Touch Login” option requires you to physically touch the USB dongle with the Halberd before it unlocks. For those who are paranoid about security, the “PIN + Gatekeeper Login” will require you to enter a pin before it will unlock the computer.


The usage is very easy once you have configured it. To test, all you simply need to do is walk away with the Halberd, and your computer will automatically lock. When you return (or when the Halberd is detected), it will then unlock the computer.

What happen if someone removes the USB dongle when you are away?

One thing about the Gatekeeper software is that it doesn’t replace the standard Windows login (with password). Instead, it adds itself as another alternative to lock/unlock your computer. In the event that the USB dongle is removed after the computer is locked, you can still use the usual password method to unlock your computer. Don’t worry that it will lock you out of your own machine.

Note: The Gatekeeper software can only lock and unlock your computer. It doesn’t auto-login to your desktop. So if you have chosen the “Logout” option, you will have to physically enter the password to log in again to your computer.

One last thing: the button on the Halberd can only be used to lock the computer. It cannot be used to unlock the computer when it is locked.

Trident app – Using your mobile phone to unlock your computer

If you prefer not to carry an extra device around, there is also the Trident mobile app (cost $19.99) that you can download and use in place of the Halberd.

The Trident app works exactly the same as the Halberd, and they are a replacement for each other, so you just need to get one or the other. On the first run it will ask for permission to access your Bluetooth. Next, using the same Gatekeeper software, you can pair your phone either with your computer’s Bluetooth adaptor or with the Gatekeeper USB dongle.


If you are looking for convenience with safety, the Halberd is one device worth looking into. You never have to worry about forgetting to lock your computer again.

Gatekeeper Halberd


Damien Oh started writing tech articles since 2007 and has over 10 years of experience in the tech industry. He is proficient in Windows, Linux, Mac, Android and iOS, and worked as a part time WordPress Developer. He is currently the owner and Editor-in-Chief of Make Tech Easier.

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How To Train Your Seo Team: A Step

If you’re a solo SEO professional, then training is easy.

The only thing needed is your commitment to learning new things on a regular basis.

However, as soon as you hire one more person to help with your SEO efforts, you have a team, and transferrable training becomes a necessity.

And if you’re managing an SEO team for an enterprise site but have no system set up for training your team, you’re already in trouble.

Because you already have plenty to do as a busy SEO professional, your training program needs to be:

Easy to implement.

Scalable as your teams and site needs grow.

This guide will give you a way to start an effective and easy-to-expand training program for onboarding new team members and improving the skills of your existing team.

Why You Need an SEO Training Program

Over the course of my career in several different agencies and now with a major SEO platform, I’ve observed that many SEO teams – even some at the biggest brands in the world – don’t have systematic training programs.


I suspect the biggest reason by far is time.

SEO professionals are already so busy that setting up a training program is just one more task.

It’s also harder to link to the things on which they will be evaluated.

So why should SEO team managers invest in building a training program?

It’s because:

Success in SEO is directly proportional to not only the skills but the knowledge of the SEO practitioners.

SEO changes rapidly – your team needs to be kept up to date.

A programmatic approach to training ensures uniformity of knowledge and standard procedures across your team.

You’re almost certainly doing training anyway, just not efficiently.

In short, training your SEO team is not optional.

It’s about how efficiently and effectively you’re doing it.

Here’s how to build an efficient and effective SEO training program while still having time to actually do SEO.

Step 1: Outline Training Essentials

Before you start creating or implementing an SEO training program, you need a plan to make sure you’ve covered all the essentials in a logical order.

At this point, your plan doesn’t need to be more than an outline.

Simply map out all the elements of SEO and your organization’s approach to it that you consider must-know for your team.

I want to emphasize that your plan should include both SEO knowledge, as well as your unique philosophy and standard operating procedures.

The latter should not be skipped because how your team does SEO is just as important as what they do.

What that outline contains will vary from one SEO manager to another, but here’s an example of a suggested course outline:

As you develop your training program you can flesh out the details of that outline more.

Step 2: Decide Your Training Medium

There are many different ways you can present your training to your team.

Which is best will depend on your own style and how you think your team learns best.

Here are some options.

Live Sessions

This is close to the traditional classroom approach.

Set up a schedule of regular team meetings devoted to training, either in person or remote by video conferencing.

As the manager (and presumably most experienced SEO pro on your team), you’ll probably lead most of the early sessions.

Over time, it is wise to assign sessions to other team members.

This lessens your burden and also serves as a great learning experience for others since the best way to learn something is to teach it to someone else.

Keep each session tightly focused on one main point.

People remember only a fraction of what they hear, so don’t try to cram too much into any one lesson.

If you use a deck to present each lesson, be sure to send it out to the team afterward for future reference or designate a central location where the decks are available for everyone.

Record each session.

Along with the presentation decks, these recordings become the basis of an ongoing training program that new hires can work through on their own.

Online Course

If you’re a bit more ambitious, you could make use of an LMS (Learning Management System) to build a self-guided course of lessons available online.

Also, learning can be self-paced with little further use of your time.

A big time investment in upfront work to design the course.

A lack of interaction with learners.

Existing Documentation

The “quick and dirty” way to build a training program is using documentation you’ve already created and stringing it together in a course of study.

This only works if you’ve been creating and updating content about SEO on a regular basis.

(You could also make use of third-party content, as long as your confident of its quality and fit for your organization.)

The idea here is to set up a course outline and have each lesson link to relevant blog posts, videos, decks, or other content.

Your only other investment here might be to set up quizzes and tests or other evaluative mechanisms if you want some accountability for what has been taught.

Step 3: Start a Regular Training Schedule

No matter which of the methods above you decide to employ, I highly recommend setting up a schedule for the training course and requiring your team to stick to it.

Otherwise it’s far too easy for the normal busyness of everyday SEO to cause procrastination and delay of training completion.

A session or lesson per week is probably sufficient for the live sessions approach.

For the online course or existing documentation approaches, set a series of deadlines, but allow the students to self-pace within those deadlines.

Step 4: Establish Evaluation & Accountability

While not absolutely necessary, having some mechanism for evaluation and accountability will help increase the effectiveness of your training program.

There are several approaches you can take.

Tests & Quizzes

This is the most traditional approach.

I suggest using non-graded quizzes immediately after each lesson to help reinforce and correct learning, with periodic tests to establish how much the learning has stuck.

Advantage: Immediate feedback and relatively easy to set up.


Design either simulated or “real world” projects where the student has to demonstrate application of the lesson.

For example, after a keyword research lesson the student has to find ten new keywords a site should be targeting and explain why.

Advantage: Intensely practical.

Work Monitoring

For some period of time after a given lesson, monitor the work of the team mate that relates to the lesson and look for signs of implementation of the principles learned.

Be sure to meet with the student periodically for feedback.

Advantage: Totally real-world demonstration of actual learning.

Wrapping Up

Whichever evaluation method you choose, make sure your approach is toward reinforcing learning, not a “gotcha” to find out who did poorly.

Place the emphasis on practical application, not just memorization of vocabulary and facts.

Be sure to have a plan to follow up on learning and reinforce where necessary.

Make the training and its effective application a part of an employees regular review process.

More Resources:

How To Optimize Your Website For Technical Seo?

Your SEO efforts are unlikely to bear fruit if there are issues with the technical aspects of the process. So, you must learn about technical SEO and how to do it properly. The bright side is that after you’ve performed a technical SEO audit of your website and fixed any possible issues, you won’t have to worry about them again.

What Does “Technical SEO” Entail?

Technical search engine optimization includes making the site more search engine friendly and enhancing the user experience. Technical Search Engine Optimization often entails the following tasks −

Google Sitemap Submission

Making your site more search engine friendly

Faster loading times for your website

Optimizing your site for mobile use

Identifying and correcting instances of duplicate content

The basics and best practices of technical SEO for your website are outlined in this essay.

How To Optimize Your Website For Technical SEO

Now that we have a shared definition of technical SEO, we can examine industry standards. The following checklist may be used to conduct a self-guided technical SEO assessment.

It’s Fast

Websites of today must be quick to load. Nowadays, nobody has time to wait for a website to load. In 2023, studies found that if a mobile website doesn’t load within three seconds, 53 percent of visitors will quit. This pattern persists; data from 2023 indicates a 0.3% decline in conversion rates for every second an e-commerce website takes to load.

Consequently, a sluggish web page receives even fewer visitors since it ranks lower in search results than its speedier counterpart. Since 2023, Google has used page experience (how quickly users perceive a web page to load) as a ranking signal. Thus, having sites that load rapidly enough is more crucial than ever.

Create a Profile In The Google Search Console

You should sign up for a Google Search Console account if you haven’t already. Don’t fret; there’s no cost. Your website’s overall and per-page search engine performance may be seen in Google Search Console. In addition, you may check out the blunders that Googlebot, the search engine’s crawler, finds on your site.

Hreflang Tags

In general, the hreflang property will allow you to designate the language of your website. So, if you have the material in more than one language, hreflang tags are a must. On the other hand, hreflang tags may also be used to identify regions that share a common language.

The URL Format

When it comes to rankings, the URL doesn’t matter much. But you should still pay attention to the structure of your URLs and remember them. Search engines and humans benefit from shorter URLs since they can more quickly grasp the intended location. If you insist on making the switch, it’s courteous to email the sites linked to you.

Markup For Structured Data

When people talk about Schema markup in terms of SEO, they mean structured data markup. With Schema, you can provide Google and your visitor’s additional information about the product or service you’re marketing. Tables, lists, recipes, and item descriptions may all be marked up using structured data markup. Google will include this in the search results when it is relevant (e.g., when Google shows you full recipes in a search query).

Using Secure Sockets Layer (SSL) On Your Website

Secure Sockets Layer, or SSL, is a protocol for establishing private connections over the Internet. The beautiful thing about SSL certificates is that most browsers and website builders automatically activate them. Nonetheless, you should still be aware of it to keep your SSL certificate from expiring. Without SSL, browsers warn users that your site is unsafe and may direct them to another.

Search Engines May Index It

Spiders are the automated programs used by search engines to crawl your website. While crawling your site, robots use links to find new and interesting things. A well-organized system of internal links will help them find the most crucial sections of your site quickly and easily. Yet, there are other methods for controlling robots.

Text File For Robots

The chúng tôi file allows you to instruct crawlers where to go on your site. It’s a potent weapon that requires cautious use. As we indicated at the outset, bots may be unable to access certain areas of your site if even a single typo exists. It’s very uncommon for users to mistakenly exclude their site’s stylesheets and scripts from the chúng tôi file. The instructions for your site’s layout and functionality are included in these files. Search engines can’t tell whether your site is functional since certain files are being restricted. Overall, we suggest diving deep into chúng tôi if you’re serious about understanding how it works. Or, even better, have a programmer do it for you!

Indicator Of Meta-Robots Conclusion

To ensure that search engines can easily crawl and index your site, you need to do several tests and tweak various settings as part of your technical SEO strategy. In most circumstances, doing periodic SEO Audits will be the extent of your continued involvement with technical SEO once you’ve got it right the first time. Indeed, some of these activities (including improving your site’s load time and incorporating structured data) need technical expertise, but failing to do them will prevent your website from reaching its full potential.

What To Do Before Selling Your Old Iphone

Let me guess… after years of use, your iPhone is starting to look a little dull. So, you’ve decided to sell it and upgrade to the newer model. But before selling your old iPhone, it’s wise to carry out a few simple procedures like backing up your data to a secure location and wiping out all existing settings and content.

This is done to ensure nothing is left on your device, and all of your personal data is secure. Follow along as I walk you through the 12 most important things you must do before selling your old iPhone.

1. Back up with iTunes/Finder

You know, iCloud backups are fine and dandy, but there’s a data cap. Also, having a real, accessible backup on your local system can go a long way in case things go wrong with an iCloud backup. That’s why I always recommend an iTunes/Finder backup.

Note: If you want to save your Health and Activity data from your iOS device and Apple Watch, make sure to encrypt your backup. To do so, check the box labeled Encrypt [device] backup and then enter a memorable password.

After the backup process is completed, you can check out the date and time under the Latest Backup section.

2. Backup to iCloud

While iTunes backups are safe, iCloud backups are helpful when you want a quick and easy way to set up your new iPhone. When you try to restore from an iTunes backup, you need to be connected to the computer with the backup files. With iCloud, you can be anywhere (with Wi-Fi connectivity, of course).

Backing up to iCloud is easy, too.

Open Settings on your device.

Now, tap on your profile icon.

Next, tap iCloud.

Next up, tap iCloud Backup.

Ensure that iCloud Backup switch is ON. Now, hit Back Up Now. Then, wait for some time until your device has been successfully backed up.

Depending on your network speed and the things you’re backing up, it can take anywhere between a few minutes to an hour to backup. The good news is that you can let it run in the background and carry on with your work.

An important thing to remember is that you can pick what data gets backed up to iCloud. This is extremely useful.

Whether you’re switching to a new iPhone or heading to the Android world, it’s always better to secure your address book. And what better way to back up all the contacts than using iCloud sync. You can also export your contacts as vCard.

Open Settings → tap on your profile → iCloud → now, ensure that the switch for Contacts is turned ON.

4. Delete Photos

I’ll repeat it. A general reset will clear all your photos, but it’s always safer to delete them individually. That way, you are clearing out traces (making it better than what a general reset will do).

Clearing out photos includes clearing out albums. Unfortunately, since the iPhone/iOS doesn’t come with an option to delete multiple photos at once, you’ll have to resort to a little trick to delete them in bulk.

In your album, pinch the screen to zoom out. Now tap Select in the top right (if you don’t see Select, you’ve zoomed out too far and need to zoom back in). Drag your finger across the rows or columns of photos you want to delete.

Tap the trash can icon and watch your photos disappear. Well, to the ‘Recently Deleted’ album.

5. Delete apps

Once you’re done deleting photos (which is some of the most personal stuff you’d have on your old iPhone), you can start clearing out the apps.

Why delete apps when a reset clears them out? Just an extra precaution. Deleting apps will delete most caches associated with these apps. It’ll also delete any traces of login/personal information that the apps might’ve stored on your iPhone. (I’m thinking of Facebook, Twitter, Instagram, etc.)

6. Sign out Of iCloud, iMessage, and FaceTime

Another important thing you need to do before you sell your iPhone is sign out of iCloud, iMessage, and FaceTime.

Open Settings → Your profile → Tap Sign Out → Enter your Apple ID password and hit Turn OFF in the popup.

Head over to Settings → Messages → Send & Receive → tap on your Apple ID → tap Sign Out.

Open Settings → FaceTime → hit Apple ID → tap Sign Out.

7. Sign out of iTunes/App Store

This is just a routine procedure.

Open Settings.

Scroll down and tap on iTunes & App Store.

Tap on your Apple ID.

Now tap Sign Out.

8. Disable all passcodes/Screen Time Passcode

A general reset (erase all contents and settings) usually resets everything including passcodes but just to be sure, you might want to manually disable your Screen Time Passcode if you’ve set it.

To disable it, all you need to do is head over to Settings → Screen Time → Tap Change Screen Time Passcode → Tap Turn Off Screen Time Passcode → Enter your passcode to confirm.

9. Safari, Mail, Calendars, Reminders

When you delete your iCloud account, most of the items in Safari, Reminders, Calendars, etc., are gone. Ditto for Mail accounts too. But there could be history leftovers, page caches, or reading list items that you might want to delete off of your old iPhone.

Since these are stock apps, you can’t delete them (and there’s no point in doing that either). So, delete whatever data’s leftover.

iOS offers you an easy way to get rid of all the Safari history and website data. Get it done to ensure your entire browsing data is eliminated.

10. General reset (Erase all content and settings)

By this point, your iPhone already looks like it’s been reset. But remember: you still have Wi-Fi passwords stored, possibly some APN profiles stored, personal information like the iPhone’s name, etc. We’re going to clear them out.

Open Settings.

Tap General.

Scroll to the bottom and tap Reset.

Tap Erase All Content and Settings.

Confirm and your iPhone will reset, power off and reboot.

11. Unpair your iPhone from your Apple Watch

This is really essential. I highly suggest getting it done before you trade in or give away your device.

The data of your Apple Watch is automatically backed up at the time of unpairing. So, you shouldn’t worry about it. To get it done, head over to this post.

12. Deregister iMessage

Especially when switching to a non-Apple device, you’ll need to deregister iMessage. Else, you might not get SMS/MMS messages on your device. To do so, check out this hands-on guide.

There you go! That’s everything you need to do before you sell your iPhone.

Wrapping Up…

So, these are some of the essential things you must do before giving away your device to anyone (or selling it). Of course, it’s a little time-consuming. However, it’s better to go through the grind in order to keep your precious data as safe as possible.

So, which device are you planning to switch to?

Don’t miss out on these posts as well:

Author Profile


Marcus is a freelance tech writer/editor with a focus on succinctly explaining consumer devices and their software. His previous work has been published on MakeUseOf where he covered everything from iOS to Git and UI design.

How To Unlock And Use Tiktok’s Secret Emojis

That’s right, there are 46 hidden images built into the app and hidden in plain sight.

These emojis can be accessed by anyone who knows the right tricks (and luckily, we’ve picked up one or two of those). In this article, we’ll show you how to unlock TikTok’s secret emojis and delight your audience.

How to use the TikTok secret emojis

Wondering how to get secret emojis on TikTok? You’ll need to use a specific emoji shortcode to use one of the 46 secret TikTok emojis. We’ll list those below.

Here’s how to use TikTok secret emojis:

Choose an emoji from the list below

Copy the emoji shortcode

Watch it turn into a TikTok secret emoji!

If you have a favorite emoji, just remember the shortcode, and you can use it on TikTok anytime. Just type out the code between square brackets. Like this:

[TikTok secret emojis shortcode here]

Full list of TikTok secret emoji codes and what they mean

Here are all 46 TikTok secret emojis. Keep reading for the TikTok emoji codes and meaning of each emoji below.

1. [smile]

Shortcode: [smile]

Description: A small, round, pink smiling face

Usage: To show happiness, love, or appreciation

2. [happy]

The happy TikTok emoji is similar to the smile emoji but with a larger, more open mouth. It is shown as a peach-colored face with squinty eyes and a big open mouth. Use this secret emoji to show extreme excitement, such as when you’re really enjoying a TikTok video.

Shortcode: [happy]

Description: A peach-colored face with squinty eyes and a big open mouth

Usage: To show extreme excitement or enjoyment

3. [angry]

Don’t like what you see? Use the angry TikTok emoji to express your displeasure. The angry emoji is shown as a red face with a furrowed brow and stress marking on the upper right side.

Shortcode: [angry]

Description: A red face with a furrowed brow and X-shaped eyes

Usage: To express displeasure or anger

4. [cry]

We all have our down days. If you’re feeling blue, use the crying TikTok secret emoji to show you’re sad, upset, or just need a good cry. The crying emoji is shown as a blue face with streaming tears. You can also use this emoji to show extreme joy, like when you see a video of a cute cat or bouncing puppy.

Shortcode: [cry]

Description: A blue face with tears streaming down both cheeks

Usage: To express sadness or sorrow

5. [embarrassed]

The embarrassed TikTok secret emoji is perfect for those awkward or cringe moments. It’s shown as a teal face with a concerned look and a sweat drop on its right brow. You can use it when you’re feeling flustered, uneasy, or just plain old embarrassed.

Shortcode: [embarrassed]

Description: Teal face with a concerned look

Usage: To express feeling flustered, uneasy, or embarrassed

6. [surprised]

Ever seen something that makes your jaw drop? That’s what the surprised emoji is for. It’s a peach face with wide eyes and an open mouth as if it’s astonished by something. You can use it when you’re genuinely surprised, shocked, or amazed.

Shortcode: [surprised]

Description: Peach face with wide eyes and an open mouth

Usage: To express surprise or shock

7. [wronged]

If you’re feeling shy, ashamed, or embarrassed, use the wronged emoji to send a message. It’s a yellow face with sad eyes and two fingers pointing at each other, as if the emoji is nervously twiddling its fingers.

Shortcode: [wronged]

Description: A yellow face with sad eyes and two fingers pointing at each other

Usage: To express being shy, ashamed, or embarrassed

8. [shout]

The shout emoji is perfect when you just need to let it all out. It’s shown as a purple face with an open mouth and sharp fangs. Use this TikTok secret emoji to show you’re feeling frustrated or just need to vent.

Shortcode: [shout]

Description: A purple face with an open mouth and fangs

Usage: To express frustration, anger, or evil intentions

9. [flushed]

Talking to your crush can be nerve-wracking, so use the flushed emoji to show how you’re feeling. It’s a yellow face with cute eyes and blushing cheeks. This TikTok hidden emoji is perfect for those times when you just can’t even.

Shortcode: [flushed]

Description: A yellow face with blushing cheeks

Usage: To express nerves, embarrassment, or excitement

10. [yummy]

For all those delicious cooking montages, use the yummy emoji. It’s a pink face with its tongue out and eyes squinted, giving a thumbs up. This TikTok hidden emoji is perfect for showing you like a piece of content or that you’re hungry.

Shortcode: [yummy]

Description: A pink face with tongue out giving thumbs up

Usage: To express hunger, love of food, or approval of content

11. [complacent]

The name of this TikTok secret emoji is a bit misleading because we’re getting more cool-dude vibes than contentment. It’s a blue face with sunglasses and a small smile, looking very chill. Use this TikTok secret emoji for something that is chill, effortless, or cool.

Shortcode: [complacent]

Description: A blue face with sunglasses and a small smile

Usage: To express contentment, relaxation, or coolness

12. [drool]

Shortcode: [drool]

Description: A pink face drooling

Usage: To express attraction or admiration for someone or something

13. [scream]

For all those horror movie lovers out there, this one’s for you. The scream emoji is a blue face with wide eyes and an open mouth, holding the sides of its face. Use this secret emoji to show your reaction to a scary video or tell someone they’ve shocked you.

Shortcode: [scream]

Description: A blue face screaming in fear

Usage: To express fear, horror, or surprise

14. [weep]

The weep emoji is perfect for when you need to show real sadness. It’s a light blue face with sad eyes and a tear falling down its face. Use this secret TikTok emoji to show something has upset you or that you’re missing out on something.

Shortcode: [weep]

Description: A blue face crying tears of sadness

Usage: To express sadness, sympathy, or grief

15. [speechless]

The speechless emoji is perfect for when you’re left without words. It’s a teal face looking sideways with a sweat drop on its left temple. Use this TikTok secret emoji to show that you’re annoyed, put off, or at a loss for words.

Shortcode: [speechless]

Description: A teal face with a sweat drop on its left temple

Usage: To express frustration, annoyance, or disbelief

16. [funnyface]

Time to be downright silly. The funny face secret TikTok emoji is a pink face winking with its tongue sticking out. This is perfect for when you’re joking around or just feeling fun.

Shortcode: [funnyface]

Description: A pink face winking with its tongue sticking out

Usage: To express silliness or make a joke

17. [laughwithtears]

See something that’s just way too funny? Use the laugh with tears emoji for your next LOL moment. This secret TikTok emoji is shown as a pink laughing face with tears coming from its eyes.

Shortcode: [laughwithtears]

Description: A pink laughing face with tears coming out of its eyes

Usage: When something is really funny

18. [wicked]

Feeling mischievous? The wicked emoji is perfect for when you’re up to no good. This TikTok secret emoji is a purple face with a mischievous grin and horns.

Shortcode: [wicked]

Description: A purple face with a mischievous grin and horns

Usage: When you’re feeling naughty or up to no good

19. [facewithrollingeyes]

The face with rolling eyes emoji is perfect for when you just can’t deal. This hidden TikTok emoji is shown as a pink face rolling its eyes upwards, looking annoyed or exasperated. Use this emoji to let your friends know that you’re not impressed.

Shortcode: [facewithrollingeyes]

Description: A pink face rolling its eyes upwards

Usage: When you’re not impressed or think something is ridiculous

20. [sulk]

Mad about it? Let your friends know with the sulk emoji. This secret TikTok emoji is shown as a red face with a scrunched-up brow and a big frown. Use this hidden TikTok emoji to express your displeasure.

Shortcode: [sulk]

Description: A red face with a frown

Usage: To show anger or displeasure

21. [thinking]

Confused? Concerned? Contemplative? Use the thinking emoji to show your friends that you’re lost in thought or doubtful. This secret TikTok emoji is shown as a yellow face with one hand resting on its chin.

Shortcode: [thinking]

Description: A yellow face with one hand on its chin

Usage: When you’re thinking or confused about something

22. [lovely]

Give us a kiss! This TikTok secret emoji shows a pink face giving a big kiss. It’s perfect for sending out a special smooch. Use it when you want to show love or appreciation.

Shortcode: [lovely]

Description: A pink face giving a big kiss

Usage: To show love or appreciation

23. [greedy]

It’s all about the money. The greedy emoji is perfect for those who are always on the lookout for a quick buck. This TikTok secret emoji is shown as a peach-colored face with dollar signs in its eyes and a big smile.

Shortcode: [greedy]

Description: A green face with dollar signs in its eyes

Usage: When you’re feeling greedy or materialistic

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24. [wow]

Wow is the first in a list of dumpling-shaped TikTok secret emojis. It is shown as a dumpling with a surprised face. Use this emoji to show your reaction to something unexpected or amazing.

Shortcode: [wow]

Description: A dumpling with a surprised face

Usage: When you’re surprised or amazed by something

25. [joyful]

When you feel like you can take on the world, use the TikTok secret emoji joyful. This emoji is shown as a dumpling with a big smile and happy eyes.

Shortcode: [joyful]

Description: A dumpling with a big smile

Usage: When you’re feeling super happy

26. [hehe]

The hehe secret TikTok emoji is great for a sneaky giggle. It is a dumpling with a small smile and sideways eyes. Use this emoji to show mischievous laughter or when something is funny.

Shortcode: [hehe]

Description: A dumpling with a small smile

Usage: When you find something funny

27. [slap]

Ooh, that burns. The TikTok secret emoji slap shows a dumpling with X’s for eyes and an open palm mark on its face. Use this emoji when someone says something harsh or insulting.

Shortcode: [slap]

Description: Dumpling that’s just been slapped

Usage: When someone says something mean or insulting

28. [tears]

Let it all out! The tears emoji shows a dumpling with two long streams of tears falling from its eyes. Use this emoji when you’re feeling sad or crying. Or, if you’re feeling tears of joy!

Shortcode: [tears]

Description: A face with streams of tears coming from its eyes

Usage: When you’re feeling sad, emotional, or joyful

29. [stun]

What are those! The stun emoji is a dumpling face with scared eyes, an open mouth, and a sweat drop on its right temple. Use this emoji when you’re surprised, shocked, or just plain dumbfounded.

Shortcode: [stun]

Description: A face with scared eyes and open mouth

Usage: When you’re surprised or shocked

30. [cute]

Shortcode: [cute]

Description: A dumpling face with adorable eyes

Usage: When you’re feeling cute or see something that’s too adorable for words

31. [blink]

This secret TikTok emoji is more like a wink than an actual blink, but we’ll allow it. Use this dumpling emoji when you want to be flirty or see something that’s just too good to be true.

Shortcode: [blink]

Description: Winking face with heart

Usage: When you’re being cheeky, or when you see something funny

32. [disdain]

Annoyed, aggravated, or just plain over it? The disdain dumpling emoji is for you. Use this TikTok secret emoji when you see something that makes you roll your eyes so hard that they might fall out of your head.

Shortcode: [disdain]

Description: Angry face with bags under eyes

Usage: When you’re annoyed, overworked, or just plain fed up

33. [astonish]

When disdain just won’t cut it, use the astonish emoji. This emoji shows a gray face with an open mouth and furrowed brow. This dumpling is angry! Use it when you can’t believe what you’re seeing — or when someone really ticks you off.

Shortcode: [astonish]

Description: Angry face with open mouth

Usage: When you really want to shout out loud

34. [rage]

Next up in the lineup of angry TikTok secret emojis is rage. This dumpling emoji is boiling over — it looks like a red face about to explode with anger. Use it when something is so surprising or infuriating that it makes you see red.

Shortcode: [rage]

Description: A red face with steam coming out of its ears

Usage: When you can’t even deal

35. [cool]

Shortcode: [cool]

Description: A dumpling face wearing sunglasses

Usage: When you want to be sassy

36. [excited]

This TikTok secret emoji is a literal representation of XD. Use this dumpling emoji when you’re excited about something or think something is really funny.

Shortcode: [excited]

Description: A smiling face laughing hard

Usage: When something is really funny

37. [proud]

This smug dumpling is for all the know-it-alls. The proud emoji is perfect to use when you just gotta let everyone know that you were right and they were wrong.

Shortcode: [proud]

Description: A dumpling face looking down and smirking

Usage: When you want to show off how smart you are

38. [smileface]

The smile face is a secret TikTok emoji that looks a little suspicious. This wide-eyed dumpling face can be used to playfully point out when someone is being a little bit shady.

Shortcode: [smileface]

Description: A dumpling face with wide eyes and a small smile

Usage: When you want to call someone out for being shady

39. [evil]

If you’re a grumpy little goblin, the evil dumpling is for you. This purple TikTok secret emoji has teeny little fangs and puffy cheeks. Honestly, you kind of want to pinch them.

Shortcode: [evil]

Description: A purple dumpling face with fangs and a mischievous grin

Usage: When you’re feeling evil or grumpy

40. [angel]

The angel emoji is perfect for those moments when you’re feeling pure, sweet, and innocent. This little white dumpling face has a halo and a sweet smile, so everyone will know you mean well.

Shortcode: [angel]

Description: A small white dumpling face with wings and a halo

Usage: To show your angelic side, or when you’re feeling kind

41. [laugh]

Never be afraid to laugh out loud! The laugh emoji is a TikTok hidden emoji that you can use to show your joy and amusement. This white dumpling face is laughing so hard, its eyes are closed and tears are streaming down its cheeks.

Shortcode: [laugh]

Description: Emoji with closed eyes and tears streaming down its cheeks

Usage: When something is really, really funny

42. [pride]

If you want to pat yourself on the back, use the pride emoji! This dumpling emoji has a kissy mouth and one eyebrow raised to show its indifference. It’s sure to get your point across.

Shortcode: [pride]

Description: Dumpling face with kissy mouth and one eyebrow raised

Usage: When you’re feeling smug or self-satisfied

43. [nap]

Certainly one of the silliest TikTok secret emojis, the nap emoji shows a dumpling face with closed eyes and snot dripping from its nose. Use this to show that you’re sleepy or just not in the mood.

Shortcode: [nap]

Description: Snotty face with closed eyes

Usage: When you’re feeling sleepy or uninterested

44. [loveface]

Similar to the [drool] emoji, except with a dumpling face. This TikTok secret emoji shows a dumpling with giant hearts for eyes. Use it to show that you’re head-over-heels in love.

Shortcode: [loveface]

Description: Dumpling face with hearts for eyes

Usage: When you’re in love

45. [awkward]

The awkward emoji is perfect for those times when you just don’t know what to say. It shows a dumpling face with upturned eyes and a sweat drop on its forehead. Use it when you’re feeling nervous or uncomfortable.

Shortcode: [awkward]

Description: Sweaty face with upturned eyes

Usage: When you’re feeling awkward or nervous

46. [shock]

When something comes as a total surprise, use the shock emoji. It shows a blue face with angry eyes and an open mouth. Use it when you’re surprised, shocked, or astonished.

Shortcode: [shock]

Description: Face with wide eyes and open mouth

Usage: When you’re feeling shocked or surprised

Need more help with the wide world of emoji? Check out our complete guide to emoji meanings to make sure you’re not misusing that eggplant. If you’re wondering what Snapchat’s friend emoji mean, we’ve got that too!

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