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This summer’s Macworld in New York is cancelled — sort of.
IDG World Expo, producers of Macworld Conference & Expo Wednesday said it has replaced the July event at the Javits Center with a new show called “CREATE.” The event will take place on the exact same days (July 14-18) with an exhibit floor, open from July 16-18.
And they did it with Apple Computer’s blessing.
The Cupertino, Calif.-based computer maker said it will still be a major player at the show and is working with Framingham, Mass.-based IDG to help make an “event where our pro customers can immerse themselves in the latest technologies and solutions.”
“It’s time for a change, and time for an event which addresses the increasingly tech-savvy community,” IDG vice president, business development and operations Colin Crawford said in a statement. “We’re very excited about the new event, and hope the creative community is looking forward to a different kind of learning and networking experience.”
Instead of focusing on new hardware and software, CREATE will be filled with educational programs, including one- and two-day tutorials, two levels of conference sessions for beginner/intermediate and expert users, labs and various feature presentations — each with a different focus.
Seminars include, “Editing Techniques for Final Cut Pro, Final Cut Express and iMovie,” “Music Editing on Your Mac,” and “Graphic Design for Online Gaming Development.” Online registration will be available beginning in April.
What is also vastly different about this show is that there will not be any keynote addresses by either Apple CEO Steve Jobs or any of his executive staff. Apple employee Doug Werner is among many presenters. Apple did not say if any of its other executives would be attending the event.
IDG World Expo vice president of sales marketing and Rob Scheschareg told chúng tôi that the Macworld San Francisco show in January 2004 will remain untouched and should actually expand. IDG’s other marquee shows LinuxWorld will also stay the same. Scheschareg said the Linux shows are so popular, that they are looking at expanding them internationally.
So, why the change in plans for New York?
“We realize that budgets are tighter and tighter and it’s harder and harder for people to come to events,” said Scheschareg. “More and more we are seeing that our customers like the focused events where they can have a hands-on experience and really work with professionals to come up with solutions. CREATE will be very much like that.”
Scheschareg said he was not aware of any exhibitor or presenter cancellations and said that the show floor will be a little smaller, but will be replaced with seminars on all three floors.
In fact, Scheschareg said having a non-Mac name to the show opens the door to even more companies that previously would not come to an Apple event.
“Where we see an opportunity is companies that have not worked with us before,” Scheschareg said. “Such is the case with Seybold. We’ve been talking to them for years telling them the benefits of coming to a Macworld. This most definitely opens the door.”
As for next year’s Macworld scheduled for Boston, IDG said it could only look to this summer and Macworld San Francisco.
The organizer has already smoothed over a tiff with Apple concerning a move from New York to Boston.
But speculation is that now departed IDG World Expo president Charlie Greco played a major role in Apple’s decision to tweak the New York event.
Scheschareg said the choice was motivated more by market factors and not by the “actions of one man.”
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Amazon Unveils New Echo Show, Dot, And Much More
Refreshed Echo Dot (3rd Gen)
First up is the 3rd generation Echo Dot. So what’s new here? For starters, the updated Echo Dot is 70 percent louder than the previous generation. That’s due to an upgrade to the driver, moving from a 1.1mm driver to a 1.6mm model. According to Amazon, this upgrade produces enhanced bass and lower distortion compared to the previous generation. The speaker is also driven by additional power to get that higher volume. Completing this package is your typical Bluetooth connectivity and a new fabric-based exterior.
You can now get the Echo Dot for $50. It comes in Charcoal, Heather Gray, and Sandstone.
Echo Input
This is Amazon’s first Echo-branded device without a speaker. It essentially adds Alexa to any speaker you currently own, connecting via a 3.5mm audio cable or Bluetooth. The device measures a mere 12.5mm tall and includes a four-microphone array so you can command Alexa from across the room. It will be included with Bose speakers later this year as well.
The Echo Input will arrive sometime in late 2023 for $35. You can have Amazon email you whenever the Echo Input is back in stock.
Echo Sub
The Echo Sub is a stand-alone 100-watt subwoofer sporting a 6-inch downward-facing woofer. It connects via 2.1 or 1.1 pairing with Echo and Echo Plus devices, adding a nice bass to your favorite music and video. While it’s not exactly cheap at $130, this could be a perfect accessory for those looking to take their Echo’s sound to the next level.
You can now order the Echo Sub for $130 in Charcoal. You can also pick up bundles that include the regular Echo for $250.
Echo Link
This box-shaped device connects to your current receiver or amplifier through digital or analog inputs and outputs. It doesn’t include a microphone, but you can control the volume and music selection via the dial mounted on the front, or through your Echo device or the Alexa app. The Echo Link includes an Ethernet port too.
The Echo Link will arrive later this year, but it’s not up for pre-order just yet. When it does become available it will set you back $200.
Echo Link Amp
At first glance, you might think you’re looking at another picture of the Echo Link, but nope. The Echo Link Amp is much larger than the Echo Link, due to the built-in 60-watt dual-channel amplifier. It also doesn’t include a microphone, requiring you to control music playback via the front-mounted dial, your Echo devices or the Alexa app. It includes multiple digital and analog inputs and outputs along with Ethernet connectivity.
The Echo Link Amp will cost you $300, though you won’t be able to get it until sometime in “early 2023”.
Echo Plus 2nd gen
The original Amazon Echo Plus looked a bit like someone just stuffed new parts in an original Echo’s shell and called it a day. But no longer! The new model has a fabric design that’s more in linek with newer Echo devices.
This refreshed model includes a built-in Smart Hub so you can setup other smart devices by saying, “Alexa, discover my devices.” Even more, it provides local voice control, meaning you can control smart devices even when the internet is unavailable. If that’s not enough, Amazon threw in a built-in temperature sensor. Just ask Alexa to check the inside temperature via the sensor or check the temperature using a compatible smart thermostat.
You can buy the Echo Plus for $150 in Charcoal, Heather Gray, and Sandstone. Interestingly, you can also buy the Echo Plus and a Philips Hue bulb for the same price. If that is not enough, you can buy a bundle that includes a second Echo Plus and Echo Sub for $330.
Fire TV Recast
The Fire TV family is now getting into the DVR space, with a stand-alone “companion” DVR device. The Fire TV Recast lets you record free, over-the-air TV programming that can be streamed to Apple and Android devices, Fire TV, Echo Show and Amazon’s Fire-branded tablets. You can record up to four shows simultaneously and stream the media to any two compatible devices at the same time, depending on the version you buy. One model merely offers two tuners with 500GB of storage while the pricier model includes four tuners with 1TB of storage. You’ll need to supply your own HDTV antenna.
You can pre-order the Fire TV Recast now and it will ship November 14th. There are two models, the 500 GB version for $230 and the 1TB version for $280.
Amazon Smart Plug
There are plenty of smart plugs already, but that’s not stopping Amazon from getting in the game with the Amazon Smart Plug.
This device plugs into your wall outlet and connects to Echo devices via Bluetooth. Essentially, you can control connected appliances and lights using Alexa via an Echo speaker or the Alexa app. It’s also the first device to ship with Wi-Fi Simple Setup, a new service provided by Amazon that will share your wireless credentials with other compatible devices so you’re not manually connecting each one during the setup process. TP-Link and Eero now support this service as well.
You can get Amazon’s Smart Plug for $25. Pre-orders start today but it won’t release until October 11th.
Amazon Basics Microwave
A smart microwave? Yep, those in fact exist. And now Amazon has one.
This new microwave from Amazon Basics can connect to your Echo devices via Bluetooth. It includes a built-in Ask Alexa button, enabling you to press the button and provide a cooking command, such as telling the device to cook a potato without specifying a duration. You can verbally add time to that command or tell the microwave to stop cooking. The Amazon Basics added support for the Dash Replenishment service too so you can reorder food when your supplies run low.
The good news is getting Alexa-powered smarts doesn’t mean this microwave will cost a fortune. You can pre-order it now for $60 and it will arrive on November 14th.
Echo Wall Clock
Amazon is introducing a.. wall clock. Thankfully it can do at least a little more than just tell us the time by looking at it. Amazon’s new clock connects to Echo devices via Bluetooth. It automatically updates when DayLight Savings changes and includes LEDS mounted around the rim that visually keeps track of your timers.
This is hardly a revolutionary product, but at $30 it’s not ultra-expensvie at least. The clock will arrive sometime later this year.
A little icing on the cakeWhile the hardware announcements were obviously the most exciting, Amazon also unveiled plenty of new services. Below are some of the biggest software features heading to the Alexa family:
Alexa Hunches
Alexa will learn your day-to-day interactions with smart devices and will adjust them accordingly if they’re not in your preferred state, such as a light not turned on at the appropriate time.
Alexa Guard
This service ties into your smart home devices to send you alerts when you’re not home. It will also turn on lights to help deter potential thieves if needed. It works with security systems provided by ADT and Ring.
Whisper Mode
This essentially allows you to whisper to Alexa so you’re not shouting “How’s the weather” and waking up your spouse and/or kids.
Routines for Kids
Parents can use Alexa to set Routines based on pre-configured samples. For example, saying, “Alexa, good night” will provide a parent-customized message telling kids to turn off the light and provide sleep-inductive sounds.
Cook On Why Apple Isn’t Rushing Out New Products
Following Apple’s earnings release yesterday, Tim Cook expectedly teased new products on a conference call with Wall Street analysts and investors. Hints of new gadgets were also dropped in Apple’s media release announcing the earnings.
“We’re eagerly looking forward to introducing more new products and services that only Apple could bring to market,” Cook was quoted as saying in Apple’s press release.
And now responding to pressure from analysts who demand new-category devices, Cook sat down with The Wall Street Journal on Thursday to reflect on Apple’s development process, touch on such subjects as mobile payments and explain why Apple isn’t rushing out new stuff to market just to please investors…
In the interview, Cook admits that it will take new blockbuster products to revert the notion that the company is declining, quipping that “Maybe it will take some new products.”
Here’s your money quote:
You want to take the time to get it right. Our objective has never been to be first. It’s to be the best. To do things really well, it takes time. You can see a lot of products that have been brought to market where the thinking isn’t really deep and, as a consequence, these things don’t do very well.
We don’t do very many things so we spend a lot of time on every detail and that part of Apple isn’t changing. It’s the way we’ve operated for years and it’s the way we still operate. I feel great about what we’ve got coming. Really great and it’s closer than it’s ever been.
As for mobile payments, this is what Cook had to say:
I think it’s a really interesting area. We have almost 800 million iTunes accounts and the majority of those have credit cards behind them. We already have people using Touch ID to buy things across our store, so it’s an area of interest to us.
And it’s an area where nobody has figured it out yet. I realize that there are some companies playing in it, but you still have a wallet in your back pocket and I do too which probably means it hasn’t been figured out just yet.
Discussing Apple’s earnings yesterday with the NBC, Cook reiterated that the firm’s “laser focus” separates it from the competition.
“I think some companies decided that they could do everything,” he said, alluding to Samsung’s strategy of throwing enough mud at the wall to see if some of it will stick. “We know we can only do great things a few times, only on a few products.”
“We are not ready yet to pull the string on the curtain but we have got some great things that we are working on that I am very, very proud of and I am very, very excited about,” he also said in a question-and-answer session with Wall Street analysts following the earnings release.
And yes, Apple is embarked on entering some new categories.
“We currently feel comfortable in expanding the number of things we are working on,” he said. “So we have been doing that in the background.”
“When you care about every detail and getting it right, it takes longer to do that,” said the CEO. “That has always been the case. That is not something that just occurred.”
If you ask me, Cook thus far has mentioned phrases like “laser focused” and “exciting new stuff in the pipeline” too many times to be dismissed automatically as PR talk.
Naysayers be damned, Apple is of course working on new stuff as we speak.
“There is no shortage of work going in on that nor any shortage of ideas,” he said.
This process is taking time and the company will delight us with exciting new innovation when its management feels that products in development are up to Apple’s high standards, not when crazypants analysts in their wet dreams think they should be ready.
Fair enough?
Have A New Apple Watch? Turn On These Health
Apple Watch can be an excellent health monitor just by wearing it, but there are some opt-in features that you need to turn on to access. Even if you don’t plan on working out with Apple Watch, you may want to double check that these health-monitoring features are turned on so you can get the most out of the Apple Watch.
Update watchOSFirst, make sure you’re running the latest version of watchOS, the software that powers your Apple Watch. Some features require newer versions of watchOS to work, and all features work best when your Apple Watch is up-to-date. Our step-by-step guide can help you check what version of watchOS your Apple Watch is running and help you update to the latest version.
You’ll also want to know which Apple Watch model you have before going forward. Some features require newer Apple Watch hardware even if you have the latest software. Our guide can help you identify which Apple Watch model you have, and Apple explains which health features work with which watch in this useful chart:
Heart Rate Alerts & ECGThe built-in heart rate sensor on Apple Watch powers a variety of useful heart monitoring features that passively work in the background. If you have Apple Watch Series 1 or later (sorry, the original Apple Watch is excluded), your Apple Watch can alert you when it detects three things.
High Heart Rate alerts are sent when Apple Watch detects a heart rate above 100-150 beats per minute during a 10 minute period of inactivity. You can set which threshold triggers the alert based on 10 bpm intervals.
Low Heart Rate alerts are triggered when Apple Watch notices a heart rate below 40-50 bpm for a 10 minute period. You can set the threshold based on 5 bpm intervals.
Irregular Rhythm alerts notify you when Apple Watch identifies multiple heart rhythms that could be atrial fibrillation, a condition that may lead to “stroke, heart failure and other heart-related complications” according to the Mayo Clinic.
Each of these features can be turned on and customized in the Watch app on iPhone under the Heart section on the My Watch tab.
If your Apple Watch notifies you that an irregular heart rhythm has been detected and you have Apple Watch Series 4, you can now take an electrocardiogram with the new ECG app right from your Apple Watch. You can use our guides to learn how to access the ECG app and capture the best results when taking an ECG before sharing results with your doctor.
If you have an Apple Watch Series 4, you can also use the upgraded heart rate sensors to capture your current heart rate with faster readings and higher fidelity using the Heart app and Digital Crown.
Fall DetectionApple Watch Series 4 also introduces fall detection thanks to its upgraded accelerometer and gyroscope, but it’s only on by default if the Health app knows you’re 65 or older. From my Series 4 review:
This feature intelligently detects when someone wearing Series 4 falls, presents an option to call emergency services or dismiss the alert, then automatically calls emergency services and notifies your emergency contact if you don’t respond within one minute of a detected fall.
Fall detection is turned off by default if you’re under 65. Apple says that’s because younger people often participate in activity that could be mistaken for a fall, like playing sports, but you can turn it on manually.
You can turn it on manually regardless of your age in the Emergency SOS section of the Watch app on the iPhone.
You may also want to take a moment and update your emergency contact information from your iPhone using our guide. Apple Watch uses this information when a fall is detected and you become unresponsive so it can automatically notify your emergency contact.
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Shake Ups And Shufflings: Some Thoughts On The New Apple
If there’s one thing that really came as a surprise this month, it’s certainly not the iPad mini, or any other product announcement, but the executives shake up and shuffling at Apple. SVP of Retail John Browett is gone, and that’s a good thing, and really, hardly a surprise. The biggest surprise was that he was hired in the first place. The real bombshell in yesterday’s abrupt announcement is the departure of SVP of iOS Software, Scott Forstall.
Although it was the biggest kick, Apple’s press release also told us that Ive would now be in charge of Human Interface (aka everything design), iOS and OS X groups are now one, Maps and Siri are now part of the Internet Services unit, and Mansfield will lead the new Technologies group.
Now that we’ve gathered a little more information about the news and that I’ve had time to really soak it in, I’d like to share my thoughts on the situation, and what it all means for the new Apple…
TimingFirst, the announcement, which came as a surprise to anyone outside Apple, was made at a convenient time. As Ryan Jones remarks, there might be chances that the announcement was made yesterday as the markets were closed in the US due to hurricane Sandy. Apple is an opportunistic company, and the chance to tame down potentially harmful movements of the stock might have been too good to pass. Or maybe the announcement had been scheduled for yesterday for a while. We’ll never know.
Forstall outAt the beginning of the year, Fortune’s editor Adam Lashinsky published his book “Inside Apple,” in which he revealed that “Scott Forstall stands out among the rest of Apple’s executive team as the most likely to succeed Steve Jobs once the Tim Cook era is over“. Indeed, seen for a long time as the successor for Steve Jobs once Cook would be out, Forstall almost felt like a natural fit. Brought by Steve Jobs himself from NeXT, Forstall is largely responsible for the success of iOS as we know it today. For those of you that are interested in learning more, we recently published a story on how Forstall built his iOS team on the early days of the iPhone.
Known as a political man with an abrasive personality, Forstall had more enemies than friends at Apple. The rumor has it that he couldn’t be in the same room as Mansfield and Ive unless Jobs or Cook were here to mediate the meeting. That sure doesn’t look as a healthy work environment, especially at such a high level. But Forstall was Jobs’ favorite kid, and he clearly had made things happen at Apple, so the decision to fire him must have be a hard one to ponder.
What might have sealed his fate could be the obvious failure of Maps and the fact that he didn’t want to sign a public apology for Apple’s shortcomings in its new mapping service. Instead, Tim Cook himself took the responsibility for it, and wrote an open letter apologizing for Apple’s Maps flaws.
Don’t worry, few will miss Forstall at Apple, as Om Malik highlights, “Forstall’s firing was met with a sense of quiet jubilation, especially among people who worked in the engineering groups.”
So what’s next for Forstall? What’s next for you when you’ve helped build the best mobile operating system? A job at Google? I doubt Forstall would take a job at Google to work on Android. I believe Forstall has more drive and ambition than working on Android. A job at Microsoft? His brother works there so that wouldn’t be too far out of his reach. Windows Phone 8 is refreshing, original, and different. That sounds like a challenge. But maybe the most suitable job for Forstall, given his personality, would be to work for himself, possibly as a consultant. Last option for Forstall? Retirement. He recently cashed out about $40 million worth of Apple stocks, and he probably has more. No matter what happens, you shouldn’t worry too much about Scotty.
What about iOS?iOS now goes under the supervision of Craig Federighi, who will lead both iOS and OS X. This is hardly a surprise and really makes sense considering the obvious convergence of the two operating systems. No matter how you look at it, the line between OS X and iOS is getting more and more blurry, and it’s only a natural decision to put them both under the same roof. More close control, more uniformity, more consistency.
There is a strong sentiment that now Forstall is gone, iOS is in deep trouble. I think it’s a normal feeling to have at first, but when you look at it more closely, this feeling might not be justified.
iOS, formerly known as iPhone OS, has been out for five years now. Along the years, Apple has made it better and stronger, and although it still lacks some very obvious features, you’d have to be an Android fanatic to believe iOS isn’t the best mobile operating system in the world.
The iOS train is on. The iOS train has been going on for 5 years and it’s going at full speed right now. Forstall might have been a major piece of the puzzle in the past, but now that the foundations are solid, he isn’t really needed anymore. In short, he’s done his job, and he can now leave because iOS will be in good hands with people that are as capable, if not more capable than he was.
Craig Federighi is a rising star at Apple, and if he does as good a job as he did with the recent releases of OS X, then one should not worry about iOS. Remember that the hardest part of the iOS job is done. We’re now basically on maintenance mode.
Human InterfaceIve is now in charge of Human Interface at Apple, which is a fancy term for “everything design”. As I see it, Jony Ive is now Apple’s right brain, the side that’s in charge of artsy and esthetic things. Is that a good thing or a bad thing? I’m not sure yet. Ive has clearly proven himself as a brilliant and revolutionary industrial designer, but does that make him a brilliant decision maker when it comes to everything related to design? I don’t know.
According to Om Malik’s sources at Apple, “There is a sense of excitement around Jony Ive taking over as in charge of newly created human interface group. The reason for the excitement: hope for a new design direction for many software products.”
I, for one, wouldn’t mind a new design direction for iOS. I wouldn’t be surprised if iOS 7 came with a revamped GUI and got rid off the aging pinstripes that are plaguing many parts of the OS, such as the Settings app for example. Ive’s disdain for skeuomorphic design might have the best of many gimmicky elements of the iOS design (think the shredder in Passbook) as well.
The big picture is also, once again, that a sense of uniformity is being created. With Ive in charge of Human Interface for both OS X and iOS, I expect to see more consistency and homogeneousness in Apple’s operating systems.
Maps and Siri: it’s big businessPrior to yesterday’s shuffling, Maps and Siri were falling under the iOS business unit. It was Forstall’s responsibility and, as we saw, it might have been his downfall too. Maps and Siri are now part of the Internet Services group, under the direction of Eddie Cue. As the press release highlights, “This group has an excellent track record of building and strengthening Apple’s online services to meet and exceed the high expectations of our customers.”
To me, the fact that Maps and Siri are now part of a more focused business unit means two things. One, Apple is really serious about Maps and Siri. Two, it’s just getting started.
Maps and Siri were two products that were shipped way too early. I know, Siri is still labeled as a beta product, but I don’t care. The reality is that Siri is rarely helpful, even when she understands me. Maps is the same way. It shipped too early. It wasn’t ready, and Tim Cook had to publicly apologize for it. Moving the two products to a business oriented unit tells a lot about the faith Apple has in Maps and Siri. They’re not two “nice features to have” anymore. They’re critical products, in Apple’s eyes.
Siri is a personal assistant, but I think that in the grand scheme of things, Siri represents “search”. Maps, well, represents “maps”. And who is the leader in search and mapping service right now? Google, of course.
Apple understands that the future is mobile. The future is that instead of launching a web browser and typing a query, I will just verbally speak what I’m looking for, and my phone will give me answers. In this perfect Apple world, Google is out of the picture. There is no more need for Google as most search results can be provided either by an app, or by a third party partner (ie. Wolfram Alpha). This is a major blow to Google, whom, let me remind you, makes four times more money from iOS than it does from Android.
The rationale is the same with Maps, although to a lesser extent. In the end, stronger search and maps for Apple, means even more control for Apple. It’s in the company’s DNA, and whether you love it or hate it, you’re going to have to deal with it. This control is what has made Apple the most valuable company in the world.
Going forwardUnderstandably, this situation can come across as worrisome, but it seems to me it was very well thought through and laid out. The new organization chart makes real sense to me. As a matter of fact, it makes even more sense to me today than it did two days ago. It is a logical and natural step forward. A step that will increase uniformity and consistency among Apple products, but also a step that will put emphasis on critical business units and grow them to their full magnitude.
A New Apple Tv Could Be Supercharged Siri’S Attack On Alexa
A new Apple TV could be supercharged Siri’s attack on Alexa
Apple’s answer to Amazon’s Echo and Google Home may come in the form of an updated Apple TV, insiders claim, packaging a supercharged Siri in the set-top box. The project to upgrade Siri and turn the virtual assistant into a helper for the whole home had previously been tipped to come in an all-new piece of hardware, but new rumors say Apple has discounted that idea.
Earlier this week, in fact, sources suggested that Siri would be given a new home in a dedicated device, complete with Echo-style microphones and speakers. Although currently accessible on the iPhone, iPad, and Apple TV through the latter’s Siri Remote, the standalone device – which has, it was said, been in development since before Amazon revealed Echo – would allow playlists to be loaded by voice, standalone music playback, and more.
Not quite so, according to VentureBeat’s source, however. Their unnamed insider claims that, while Apple did consider a new product, the idea was eventually discarded out of deference to the amount of investment already made into the company’s existing home product, the Apple TV.
“They want Apple TV to be just the hub of everything,” the source argues.
The current plan, as the report describes it, is to develop new hardware that would work with Apple TV, rather than independently from it. That would effectively amount to a microphone and speaker, moving them away from any background noise around the TV, as well as avoiding issues with recharging.
One point where the two reports coincide is the suggestion that Apple is working on building out its backend, in preparation for more Siri capabilities.
Siri was one of the first examples of a virtual assistant to make an impact on the mass market, but the AI’s abilities have paled in comparison to more recent rivals. Amazon’s Alexa, the voice control system that powers Echo, has been rapidly gaining third-party integration with a range of devices and services spanning the gamut from streaming music providers like Spotify, through smart home tech like Philips’ hue bulbs and Nest’s thermostats.
Meanwhile, Google Home made its debut at I/O earlier in the month, a standalone speaker and microphone array to embody Google’s assistant, the voice-controlled technology that promises contextual search and more.
Like Alexa, Google Home will embrace third-party partnerships, something earlier reports suggest Apple is finally looking to do with Siri. That’ll involve a new SDK and Siri being available through and for other services, it’s said.
NOW READ: Apple TV Review (4th-gen)
Apple had already positioned Apple TV as the hub for HomeKit, its smart home and Internet of Things platform, though that’s more about ensuring perpetual connectivity between devices than direct control.
With WWDC 2023, Apple’s annual developer event, just a few weeks out, we’re likely to hear some chatter of the direction HomeKit, Siri, and other platforms will take, though it’s unclear whether that will be where this new version of the assistant – and any accompanying Apple TV hardware – will be shown off first.
SOURCE VentureBeat
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