Trending December 2023 # Instagram Analytics Guide: 10 Of The Best Tools To Get Insights # Suggested January 2024 # Top 16 Popular

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Social media analytics tools are great. They give you insights into:

Who your audience is.

What content and tone of voice they resonate with.

What you’re doing wrong in your social media marketing.

And, hopefully, what you’re doing right.

However, collecting data, choosing what metrics to prioritize, and presenting it in a comprehensible and coherent way can be a challenge. Luckily, there are tools that can help you with that!

But do you “need” an Instagram analytics tool?

Although it’s obvious that Instagram understands the importance of their platform for brands and businesses (after all, 60% of Instagram users discover new products on the platform), their Insights tab is still, to put it lightly, not perfect.

The necessary metrics are often hidden under the various tabs, you are quite limited in time frames for the data you want to see, and you can’t export the data.

Besides, your own Instagram analytics are not the only type of insights you can get from Instagram. By analyzing Instagram posts of other users that are available publicly you can:

Find Instagram influencers.

Discover the best performing hashtags for your posts.

Examine your and your competitors’ popularity and reputation among Instagram users.

That leaves you with two options: keeping a complex Excel sheet that you’ll have to manually update on a regular basis or signing up for Instagram analytics tools.

As a social media marketer, I know the struggle of choosing a new social media marketing tool.

Finding out what fits your Instagram strategy best and is within your budget takes so much time: you need to find tools, read reviews, test the tools out.

That’s why in this article I want to point out the specifics and the perfect user for each Instagram analytics tool.

What kind of Instagram analytics tools are out there?

Here are 10 of the best tools to get Instagram insights.

1. Instagram Insights

We couldn’t start this list without talking about the obvious solutions — Instagram’s native analytics.

As most social media platforms, Instagram offers a range of insights on your audience activity, content performance, specific posts, and stories, etc.

You can access all this data from the app in the Insights tab. There you’ll see three categories:

Activity: Shows how many people were reached.

Audiences: Gives you demographic data.

There are some drawbacks with Instagram Insights, including:

It doesn’t keep certain data.

You can’t choose a custom period of time to see data from.

The data can’t be exported.

All this makes seeing a bigger picture and evaluating your Instagram strategy harder.



2. Later

Instagram analytics shouldn’t be just vanity numbers you shuffle around just to prove how good of a social media manager (although this is extremely valid).

The value of analytics is that you can and should act on them, adjusting your strategy. Later enables you to do that from a single dashboard.

It shows you analytics in four separate tabs: Overview, Audience, Post Performance, and Story Performance.

Overview: This dashboard shows you the basic metrics such as the number of posts, followers, and impressions, as well as your progress and growth over time. It also highlights your top performing posts out of your last 30 posts. This dashboard is available in any plan including the free one.

Audience: This gives you access to demographic and user behavior data. You can learn your audience’s age, gender, location, languages they speak, and when they are active on the platform.

Story Performance: This tab gives you Stories analytics for the last three months worth of Stories. You get information on the completion rate, the average number of views per user, impressions, reach, and reply count. The completion rate for each story can help you optimize the length of your Stories for the best results.

Perhaps, the most useful and unique feature is the Best Time to Post: it’s a part of the scheduling dashboard, and it analyzes your past performance to tell you when your posts have chances to perform best.

You can use these insights to change your scheduling without opening new tabs.

If you’re looking for an all-in-one Instagram solution, Later is a great choice! In addition to Instagram, you can also schedule posts for Facebook, Twitter, and Pinterest.


Later is free for one profile, although the analytics you’ll get are limited to the Overview tab. They also offer four paid plans: Plus for $9/month, Premium for $19, Starter for $29, and Brand for $49.

3. quintly

Quintly is the tool that works with your Instagram Insights: it pulls all the data needed to evaluate your performance and gives you insights on how to improve it.

The dashboard shows you the overall performance for a chosen period of time as well as the statistics for individual posts.

What’s great about quintly is that it doesn’t just showcase the same stats you could see in your Instagram Insights – it turns those stats in actual pointers for your Instagram strategy.

In addition, quintly supports data for expired Instagram Stories, which can’t be accessed in your Insights from the Instagram app itself.

Need to know what day and time are the best for engagement? You can!

Wonder what type of content and what hashtags bring you the most followers? Stop wondering!

Want to find out which of your Stories lead to the most interactions? Here you go!

All the raw data can be exported in CSV, XLS, JPG, and PDF, and you can set up automated reports, which will be sent to you and your recipients automatically. You can also share interactive reports via a link.

Quintly would be the best fit for large brands and social media agencies that need to understand the impact of their social media strategy and optimize it in accordance with their goals.

It must be said that quintly supports multiple social media platforms, including Facebook, Twitter, and YouTube, so it’s a good choice if you’re looking for an all-in-one social media analytics solution.


Quintly offers three tiers as well as custom plans, which start at $300 per month. The main difference between the plans is the number of social profiles it can analyze. All the plans come with a free two-week trial.


This is another tool that doesn’t engage your own Instagram Insights: instead, it uses Instagram data of other users for a very specific purpose. It’s not a secret that Instagram is the place for influencer marketing.

However, if you decide to add influencer marketing to your strategy, you’ll need a tool to research the market, find the influencers that have the audience you want to target, choose the ones that fit your brand best.

All this can be done with HYPR.

HYPR is a searchable influencer database built on data analysis. It shows you the conversation topics for each influencer, hashtags, brand names, and keywords an influencer used lately, and the demographic data of the influencers’ followers.

You can search the database by keywords, topics, names, and Instagram handles filtering out influencers depending on their gender, age, education, and income levels.

To organize influencers, you have Lists: you can group influencers and analyze their aggregated data.

Let’s say you’re launching a campaign with six influencers. With Lists, you can:

Find out what kind of audiences they’ll reach.

Check if their audiences overlap.

See how many unique viewers the campaign will reach.

You can export lists in a PDF, which will contain the analytics of the whole group as well as individual analytics of each influencer on the list.

Moreover, HYPR doesn’t end influencer marketing with discovery. It lets you monitor your influencer campaigns, showcasing the analytics for all the individual posts as well as the overall performance of the campaign.

It shows you the engaged audiences, reach, and detects suspicious activity. It also ranks influencers involved in your campaign based on how well they performed.

HYPR also has an audience health analyzer that makes sure that an influencer actually has influence. Basically, it tells you which percentage of their audience is inactive, which could help identify influencers who bought followers or tried to manipulate their follower count in some other way.

HYPR is an Enterprise-level influencer marketing tool that supports several platforms in addition to Instagram (Facebook, Twitter, Pinterest). I’d recommend it for social media agencies and brands that regularly execute influencer marketing campaigns.

If you’re only dipping your toes in the deep waters of Instagram influencer marketing, a social listening tool should do the job.


HYPR has three plans, which vary in the number of users, profiles per list and other features. Prices are disclosed after the demo.

5. Hootsuite Analytics

Hootsuite is primarily known as a social media publishing tool – it helps you schedule posts not just to Instagram, but to most major social media platforms, including Facebook, YouTube, LinkedIn, and Twitter.

In addition to scheduling, it provides users with powerful social media analytics.

The Hootsuite Analytics dashboard consists of three tabs:

Overview: This shows your general Instagram stats such as the number of posts, followers, engagements, and so on over the time frame of your choosing. It will automatically juxtapose your data with the past performance to put your numbers in historical perspective.

Post Performance: This delves deeper into the metrics around the specific posts. You can see how the type of content and the time of publishing affects your data and tweak your strategy accordingly. These insights are organized in a filterable list.

Reports: This tab enables you to share the most important insights with your team, stakeholders, and management. This feature could also be a great way of highlighting what’s important for yourself: since all the reports are highly customizable, you can choose what data you want to see on one dashboard.

Hootsuite also has social listening functionality, so you’ll be able to analyze hashtag performance and monitor your competitors’ mentions.


Professional is the cheapest plan and it will cost you $19 a month, but its analytics are fairly limited. You can get custom analytics and exportable reports for $99 a month.

6. Squarelovin

Squarelovin is a great Instagram tool that has two main features:

Analytics that are presented in a clear and intuitive way.

A website add-on which allows you to create a shoppable gallery out of user-generated content.

Squarelovin’s analytics sort your Instagram data in several categories focused around monthly analytics, metrics for specific posts, engagement, Instagram optimization, and your audience.

The Postings dashboard shows you how you were gaining followers throughout the history of your account, and what year, month, day of the week, and even hour was the most beneficial for your posts.

You can see demographic data of your followers in the Community dashboard.

The most interesting feature is the Optimization tab where you can get some actionable data-based tips:

Best time to post in order to get more interactions.

Best filters to use.

Best-performing hashtags you used in the past.

Top hashtags on Instagram currently.

This tool will be the best fit for small business and retailers who, first and foremost, want to use data insights to adjust their Instagram strategy.



7. Iconosquare

There are two ways that Iconosquare can help you become an Instagram sensation: a free Instant Instagram Audit service and the tool itself.

Instant Instagram Audit allows you to connect your account and immediately get a report evaluating your profile’s strength. It gives you the overall optimization score and then estimates four main areas:

Account settings (your bio and avatar).

Account activity (your posting habits and following/follower ratio).

Audience engagement.

Content strategy.

The audit will highlight areas that you could improve on and tell you how to do it.

The tool enables you to manage your Instagram and Facebook pages from one place. You are able to schedule posts, answer DMs, monitor your competitors’ activity, and analyze your social media data.

Iconosquare’s analytics are divided among several dashboards:

Overview shows your general metrics: followers, average engagement, reach, impressions for the selected period of time.

Community pulls all the demographic data of your followers: their age, gender, language, and location.

Reach shows your reach and impressions history, reach by type of posts (photo vs video vs carousel), the time when your followers are online, and the posts with highest reach.

Stories is self-explanatory – it analyzes your Stories metrics such as impression, reach, completion rate, and so on.

My Albums lets you analyze data from a set of posts: let’s say you want to analyze the posts that are part of your latest marketing campaign – just create an album and add posts with the campaign hashtag.

You can set the tool to send you daily, weekly, and monthly exports of your data in a PDF or Excel formats.

If you aren’t using any Instagram analytics tool (and why would you be reading this article if you did?), I recommend downloading Iconosquare’s Instant Instagram Audit report to identify the weak spots in your strategy.

As for the tool itself, its many features would benefit large brands with a strong focus on Instagram marketing.


Iconosquare offers a two-week free trial. The costs depend on the number of team members and profiles you want to manage.

There are two plans for $29 and $59 respectively:

The Pro plan provides you with 3 profiles and 2 team members.

The Advanced plan – with 5 profiles and 3 team members.

You can design your own plan based on your needs.

8. Sprout Social

If you are in need of an all-encompassing social media platform, Sprout Social is exactly what you’re looking for.

It’s your control center for all things social media:





Managing your social media team.

It supports all the major social media platforms, including Instagram.

Naturally, Sprout Social has a robust Instagram analytics platform. You can analyze both business and personal accounts, which is a rare case for Instagram analytics tools.

The analysis of the Instagram profiles of your competitors is also available.

Instagram Business Profiles data is divided into three parts: Overview, Demographics, and Profiles.

The Overview dashboard immediately gives you insights into your performance. Along with the historical data available in the Instagram app such as reach, impressions, followers, and so on, it analyzes your own publishing habits.

Sprout Social tells you what type of posts performs best, which hashtags you use the most, and how they differ from the best-performing hashtags, how many DMs you answer, etc.

On the same dashboard, you have Stories analytics. Sprout Social saves the data so you can evaluate your Stories performance in the long term, even though Instagram itself has a two-week limit for Stories data.

The Demographics dashboard presents the demographic data of your followers.

The Profiles dashboard allows you to compare and aggregate metrics from several Instagram profiles.

As mentioned above, Sprout Social is a social media management tool for a plethora of social media networks, so, if you’re looking for one solution for everything, from publishing to reporting that supports major platforms, Sprout Social is a tool for you.


Sprout Social offers three plans:

Standard for $99 per month.

Professional for $149 per month.

Advanced for $249 per month.

The price might rise depending on the number of users. Free trial is available.

9. Social Bakers

Similar to Iconosquare, Social Bakers provide a free Instagram analytics option. The free report provides the following insights:

Most liked posts

Top hashtags

Distribution of posts per month

Top filters

Most tagged profiles

If you decide to commit to the full Social Bakers experience, you will be able to analyze your metrics, monitor hashtags, and discover influencers.

You can generate cross-channel reports to match your Instagram performance against other social media channels.

The most unique feature is competitive benchmarking: you can add several Instagram profiles and compare them to each other using publicly available data.

Another handy competitor monitoring feature is the ability to create content feed out of your competitors’ profiles, so you can keep an eye on their activity.

Social Bakers platform is specifically developed for competitor monitoring and ad management, so if you need to double down on these areas of social media marketing, it’s the tool for you.

10. Awario

Every time someone tags your brand on social, you get notified. However, if you get tagged quite often, it’s quite easy to lose track of your mentions.

And think about all the mentions you don’t learn about: all the posts that talk about your business and don’t tag it with the @ symbol.

Now imagine that you could take all these mentions, tagged and untagged alike, and understand:

Who mentions you.

What languages they speak.

Whether they talk positively or negatively about your brand.

How often people talk about it overall.

Awario does exactly that: it gathers all your mentions and analyzes them to gain valuable insights. (Disclosure: I work for Awario.)

One of the main use cases for it is brand monitoring: seeing who talks about your brand, handling negative reviews and so on. However, you can use the tool in many ways.

You can monitor keywords relevant to your niche to find out more about your target audience, or you can monitor your competitors’ brand names to identify your Share of Voice on Instagram.

Once you start using the tool, you immediately get access to historical data. It enables you to get insights into your keywords right away.


There are three paid plans:

Starter ($29/month).

Pro ($89/month).

Enterprise ($299/month).

You can test the tool for free for two weeks.


Hopefully from now on when you hear the phrase “Instagram analytics,” your mind will immediately go to all the ways you can apply analytics in your strategy.

Yes, some tools on this list arrange the data that in theory is already available to you on the platform, but they arrange and analyze it in such ways that are beneficial for your business.

And some tools use publicly available Instagram data to help you with market research, reputation management, and influencer marketing.

Instagram analytics go far beyond blue bar charts in your Insights – the platform is full of data that can lead to actual change, and I encourage you to use it.

More Resources:

Image Credits

All screenshots taken by author, June 2023

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Instagram Adds More Demographic Insights For Businesses

Businesses on Instagram now have access to demographic data about the audiences that see and engage with their content.

Previously, the demographic breakdown in Instagram Insights was limited to users who follow you.

Now you can see the demographics of all users you reach, regardless of whether they follow you or have ever engaged with your content.

The new data is located in Instagram Insights under the sections called Accounts Engaged and Accounts Reached.

Here are complete details of the updates rolling out today.

New in Instagram Insights Accounts Engaged

Instagram is adding demographic data to audience insights under a section called Accounts Engaged.

In this section you can see where your most engaged followers live, how old they are, and more.

The data added includes:

Top cities

Top countries

Top age ranges and gender

All of the above data is broken down by followers and non-followers.

This makes it easy to spot differences between the people who choose to follow you after viewing your content and those who don’t.

In addition to demographics, the Accounts Engaged section keeps a running total of all accounts that interacted with your content in a given time period.

Accounts Reached

The number of users who engaged with your content represents a fraction of the number of users who saw your content.

For that data, look in the Accounts Reached section of Instagram Insights.

You’ll find the total number of accounts reached and a demographic breakdown similar to the one in Accounts Engaged.

Earlier this year Instagram added insights to Accounts Reached for Reels and livestreams.

Now you can see how many accounts you reached with all types of content, though demographic data is only available for feed posts.

Where is Instagram Insights?

Insights is located in the main menu of the Instagram app.

If you don’t see it then it might be because you don’t have a business account.

If you have a personal account and want access to Instagram Insights, look for an option called Switch to Professional Account in the main menu.

Anyone can get a business account and there’s no charge involved when upgrading.

After tapping the option to switch, all Instagram will ask of you is to select an applicable business category.

Choose a category and you’re done.

With a business account you can continue creating and publishing content on Instagram as you always have.

The main difference is the data you’ll have access to upon switching.

Along with the data added today, you also get access to useful insights about the users who follow you. This includes their demographics, when they’re usually online, and more.

Featured Image: Primakov/Shutterstock

How To Get More Leads On Instagram: 10 Highly Effective Tactics

Roughly 80% of accounts follow a business on Instagram, which is already a pretty good sign of intent that marketers can tap. Even better: 80% of Facebook survey respondents say they use Instagram to decide whether or not to buy something.

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

Use these tips to make the most of Instagram lead generation.

To make sure your ad runs on Instagram, your creative must adhere to the Instagram ad specifications. Consider adding pre-filled sections to your forms, as they often improve completion rates. Instagram can pre-fill email address, full name, phone number, and gender using information from customer accounts.

2. Add Action Buttons to your profile

If you have a business account on Instagram, you can add action buttons to your profiles. If you like, your profile can include a link to your email, phone number, and business address so people can get in touch with your company.

In addition to those buttons, Instagram provides better options for lead generation, including Book, Reserve, and Get Tickets action buttons. These buttons bring people to forms by Instagram providers, including Appointy, Eventbrite, OpenTable, Resy, and others. You will need to choose one that your business uses.

To add an Action Button:

From your account page, tap Edit Profile.

Tap Contact Options.

Select Add an action button.

Choose the button and the provider you would like to add.

Add the URL your business uses with the provider selected.

3. Optimize the link in your bio

With limited link real estate on Instagram, it’s crucial to use the link space in your bio to its fullest potential.

Your link should point customers to whatever objective you wish to accomplish. That could be newsletter subscription, product sales, or a survey. Remember, you can change your link as often as you like.

Here are a few pointers for optimizing Instagram bio links:

Keep the link short, and try to use your brand name in it.

Promote the link in your Instagram posts with “Link in bio.”

Include UTM parameters in the URL to make your link trackable.

Add a call-to-action above the bio link.

Need some help sprucing up your Instagram bio? Find inspiration from these excellent examples.

4. Design a landing page that delivers

Hootsuite put together a guide for Instagram ad landing pages, and many of the tips apply here. The page should be scannable, create a seamless visual experience, and have a content that matches what people are expecting to find. Whatever promise your call-to-action sets up, your landing page should deliver.

Madewell takes a similar approach, but makes its feed more shoppable, with posts that itemize and link directly to its products.

Other brands elect to link to specific pages on their website. Take design house chúng tôi which swaps out links depending on what it’s promoting. Around the holidays, a gift guide is a great idea.

Here are some handy link-in-bio tools.

5. Use the “Swipe Up” feature on Instagram Stories

Not convinced? One-third of the most viewed Instagram Stories are from businesses. Plus brand-led Instagram stories have a completion rate of 85%.

Stories can be tend to be more effective than a bio link, since all it takes is a swipe to act on an impulse. Remember, don’t make someone regret the impulse. A good landing page is needed here, too.

How to add a link to Instagram Stories:

From the feed, swipe right, or tap the plus icon by your profile picture in the top left corner.

Capture or upload your content.

If the link will stay online long enough, consider adding the story to your highlights. This increases its visibility and gives second-guessers a chance to revisit.

Learn more about how you can use Instagram Stories for your business.

6. Tailor creative around your goal

On posts, draw attention to your call-to-action with an emoji. In Instagram Stories, use stickers or text to give your audience direction. Make sure that your creative leaves room for these call-to-actions, and doesn’t overcrowd the “See More” icon.

7. Create shoppable content

Tagging products in Instagram is not just a good way to increase sales. Even if a tap does not result in a buy, you can consider it a lead collected on an interested customer. And Instagram Shopping has received plenty of interest. More than 130 million accounts tap on product tags every month.

To create shoppable Instagram posts, start by making sure your account is eligible. You’ll need to have a Facebook catalogue, which you can create using Catalogue Manager, or with a Facebook Partner. After your catalogue is connected, you need to sign up for Instagram Shopping. From there, you can start adding product tags to your posts and stories.

Learn more about Instagram Shopping features.

8. Partner with an Instagram Influencer

Partnering with influencers can be an effective strategy for new Instagram lead generation.

With tests underway, soon Instagram users will be able to shop looks from influencers, too.

9. Run an Instagram contest 10. Feature popular products often

This tip comes straight from Instagram. As the company explains on its business blog, shoppers are not always ready to make a purchase the first time they see your product.

Instagram recommends you check the Insights tab to find the product posts that perform best. Then post popular content regularly, so you can keep your product fresh in their mind, build consumer confidence, and create more opportunities for them to buy.

Maximize your reach by posting regularly, posting at the right time, and posting in different formats. Some Instagrammers may only look at your stories, while others look exclusively at posts. Share in both formats to improve your odds. But if you do, remember to tailor content accordingly.

Coming soon: Set a product launch reminder

In September 2023, Instagram started testing a way for businesses to give customers the option of setting reminders for product launches.

Select brands have been testing a product launch sticker in Instagram Stories that lets people sign up if they are interested in receiving news about new releases.

So far it’s only available to 21 companies—including Benefit, Levi’s and SoulCycle—but keep your eyes open for it in the future. You can use the product launch reminder to gage customer interest while collecting a list of people who want to stay informed about your brand.

Save time managing your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish posts directly to Instagram, engage the audience, measure performance, and run all your other social media profiles. Try it free today.

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The Origin Of Big Data Analytics

This article was published as a part of the Data Science Blogathon.

Introduction What is Big Data Analytics?

Definition of Big Data Analytics: Big data analytics helps businesses and organizations make better decisions by uncovering information that would otherwise be hidden.

Without massive computing power, gaining meaningful insights into big data trends, correlations, and patterns cannot be easy. However, the technologies and techniques used in big data analytics make learning from large data sets easy. This includes data of any structure, source, and size.

Big data is only getting more significant with the growth of artificial intelligence, social networks, and the Internet of Things with myriad sensors and devices. Data is measured in the “3V’s” of variety, volume, and speed. There’s more to it than ever before—often in real-time. This barrage of data is meaningless and useless unless it can be examined. However, the big data analytics model uses machine learning to examine text, statistics, and language to find previously unknown insights. All of the data sources can be mined for value and predictions.

A Brief History of Big Data Analytics

Source: towardsdatascience

The large amount of data created in the late 1990s and early 2000s was fueled by new data sources. The popularity of mobile devices and search engines created more data than any company knew what to do with. Speed ​​was another factor. The faster the data was made, the more it had to be handled. In 2005, Gartner explained that these are the “3 Vs.” of big data – variety, volume, and velocity. Recent research by IDC projected that data generation would grow tenfold worldwide by 2023.

Anyone who could tame the vast amount of raw, unstructured information would open up a treasure chest of never-before-seen consumer behavior, business operations, natural phenomena, and population change.

Traditional data warehouses and relational databases were not up to the task. Innovation was needed. In 2006, Hadoop was created by engineers from Yahoo and launched as an open-source Apache project. The distributed processing platform made it possible to run big data applications on a clustered platform. This is the main difference between traditional and big data analytics.

At first, big companies like Google and Facebook used big data analytics. In 2010, retailers, banks, manufacturers, and healthcare companies began to understand the value of being big data analytics companies as well.

Initially, large organizations with on-premises data systems were best suited to collect and analyze large data sets. But Amazon Web Services and other cloud platform vendors have made it easy for businesses to use big data analytics services. The ability to handle Hadoop clusters in the cloud has given any size company the freedom to spin up and run only what they need on demand.

The big data analytics ecosystem is a key component of the agility required for today’s companies to succeed. Insights can be discovered more quickly and efficiently, translating into instant trading decisions that can decide a winner.

Big Data Analytics Tools

NoSQL databases (not just SQL) or non-relational are mostly used for collecting and analyzing big data. The data in a NoSQL database is handled for the dynamic organization of unstructured data versus relational databases’ structured and tabular design.

Big data analysis requires a software framework for distributed storage and processing of big data. The following tools are considered software solutions for big data analytics:

Apache Kafka

• A scalable messaging system that allows users to publish and consume a large number of messages in real-time via subscription.


• A column-oriented key/value data store that runs on the Hadoop Distributed File System.


• An open source data warehouse Service for analyzing datasets in Hadoop files.


• A software framework for parallel processing of large amounts of unstructured data in a distributed cluster.


• It is an open-source technology by Apache Foundation for parallel programming of MapReduce tasks and jobs on Hadoop clusters.


• An open source and parallel processing framework for running large-scale data analytics applications across cluster systems.


• Cluster management technology in second-generation Hadoop.

Some of the most used big data analytics tools are:

Apache Hive/Hadoop

• Data preparation solutions for providing information to many analytical environments or data warehouses. Developed by Yahoo, Google, and Facebook.

Apache Spark


• SQL engine developed by Facebook for ad-hoc analysis and rapid reporting.

Why is Big Data Analytics Important?

Big data analytics is important because it allows data scientists and statisticians to dig deeper into vast amounts of data to find new and meaningful insights. This is also important for industries from retail to government as they look for ways to improve customer service and streamline operations.

Big data analytics is essential because traditional data warehouses and relational databases cannot handle the flood of unstructured data that defines today’s world. Best suited for structured data. They also cannot handle real-time data requests. Big data analytics fulfils the growing demand for real-time understanding of unstructured data. This is especially important for companies that rely on rapidly changing financial markets and web or mobile activity volume.

Benefits of Big Data

By using big data analytics tools, businesses worldwide are improving their digital marketing strategies by leveraging data and reducing risk from social platforms. Insights from Big Data enable companies to improve their products and services based on customer concerns.

Big Data merge data from multiple sources to create useful information. Companies can save money and time by using analytics tools to sort out redundant and unwanted data.


Thanks to Big Data statistics, you can always be one step ahead of your competitors. To better serve your clients, you can use the promotions and offers provided by your competitors. It is also possible to learn about customer habits and trends using Big Data insights to provide them with a “personalized” experience.

Big data analytics is important because it allows data scientists and statisticians to dig deeper into vast amounts of data to find new and meaningful insights. This is also important for industries from retail to government as they look for ways to improve customer service and streamline operations.

By using big data analytics tools, businesses worldwide are improving their digital marketing strategies by leveraging data and reducing risk from social platforms. Insights from Big Data enable companies to improve their products and services based on customer concerns.

The big data analytics ecosystem is a key component of the agility required for today’s companies to succeed. Insights can be discovered more quickly and efficiently, translating into instant trading decisions that can decide a winner.

The media shown in this article is not owned by Analytics Vidhya and is used at the Author’s discretion.


The 10 Best Android Launchers Of 2023

One of Android’s most popular features, and undoubtedly a primary reason for its dominance of the smartphone market, is the operating system’s (OS) limitless customization options. Personalization possibilities abound, at both the default OS level or by installing one of the hundreds of launchers (just under 300 at Google Play Store as I wrote this).

You can find launchers that cause your phone to emulate other devices, such as iOS (iPhone) smartphones, or to help integrate your phone into your home- or business-office ecosystem, or even to make your Android device behave more like another Android device. There are a few launchers, for example, designed to give your smartphone a look and feel of the popular (yet costly) Google Pixel.

Table of Contents

All Android smartphones come with their own, or a default, launcher, which is usually the result of the joint effort between the phone manufacturer and the cellular service provider. As you probably know from cruising around in the Settings menus, your Android’s default launcher comes with a lot of its own customization options – so much so that the myriad of choices can be daunting.

If for no other reason than simplicity, often, letting a launcher do the bulk of modifications for you is preferable to trying to customize the phone yourself.

What follows is a list of the 10 “best” Android launchers available. Again, Google Play Store lists over 275 of them. Some are free; some cost a few bucks; all are easy to download and install and just as easy to either deselect and then switch back to your previous launcher or uninstall altogether.

Note: The following list of the 10 best Android launchers, then, is derivative of a combination of user popularity, product circulation, and my experience with each app. Note also that the stats accompanying each launcher is solely Google Play Store data and therefore does not reflect all available info from all the various download outlets; also, install numbers reflect the current version of the app, not its entire history.

Action Launcher 3

User Rating: 4.2 Installs: 93,230 Price: Free w/$3.99 Adaptive Pack upgrade

Easy, quick, and adaptive are three words that aptly describe Action Launcher. It has been around a while and has seen several updates, including v38 at the end of last year.

This launcher comes with numerous attractive themes and a few of its own widgets, including weather, date, and calendar appointments. You can create and color folders, even circular-shaped ones, to your heart’s content, and a smart size icons feature automatically resizes icons to your layouts.

Action Launcher’s Quicks (Quicktheme, Quickbar, and Quickedit), unavailable in most launcher apps, provide a wealth of, well, quick customizable features. Quicktheme, for instance, color coordinates your home screen with the colors from your wallpaper, while Quickbar lets you attach shortcuts and apps to the Google search bar for quicker access.

Quickedit presents, based on an app selection, alternative suggestions, without your having to drill through numerous app packs.

Finally, a Shutters feature allows you to place shortcuts for widgets. When swiping a shutter, the widget (say, for example, your Facebook feed) is revealed, allowing you to preview feeds, your inbox, whatever, without actually opening the app.

There’s a lot more, but I’ve got nine other launchers to talk about.

Big Launcher

User Rating: 4.3 Installs: 10,000+ Price: Free Demo w/$10.99 upgrade

My first impression when I saw this app’s name was that it was, well, big in the loaded-with-features-and-customization-options sense. But that couldn’t be further from Big Launcher’s main focus.

Instead, it’s designed with the elderly, children, and anybody else who might have difficulty navigating and utilizing a standard-size home screen and icons. Oh, it’s big alright, but that means big, easy-to-see-and-touch icons, menu labels, page content, and more.

As you can see from the stats above, it hasn’t, like several of the other apps mentioned here, been downloaded and installed hundreds of thousands of times. Undoubtedly, that’s due in part to its somewhat steep $11 price tag. There’s also a Big Launcher Easy demo, or a free version that has been downloaded a few thousand times, but it has the following stringent limitations:

You can customize only the right column of buttons

Only 5 additional screens allowed

Only 5 most recent items in call log are visible

Only 20 SMS can be written and sent

Password protection of the configuration and the preferences is not possible

In addition to big everything—icons, fonts, text, apps, and so on—you also get an SOS button that makes calling for help and getting located life-saving easy. It also comes in many different languages.

If your senior (child or impaired) smartphone user has trouble navigating and using his or her phone, Big Launcher is a relatively inexpensive way to bring both you and your loved one peace of mind.

Buzz Launcher

User Rating: 4.4 Installs: 254,577 Price: Free

And, if you create a Buzz Launcher theme or wallpaper (or both) you’re proud of, you can upload and share it to the Buzz community via Facebook, Twitter, and Google+.

All this is not to say that Buzz Launcher doesn’t come with customization options. You can, for example, create multiple transition effects, edit icons, wallpapers, and home screens, but the real power behind this launcher is the speed and ease with which you can deploy ready-made Homepacks with all new colors, themes, home screens, and so on.

If, on the other hand, you’re more into creating and customizing your own Android launchers and corresponding interfaces, you’ll probably have better luck with one of the other nine launchers in this list.

Evie Launcher

User Rating: 4.4 Installs: 254,577 Price: Free

Light and fast, some of Evie’s features include an Adjustable Grid, Universal Search, Quick Navigation, and Custom Shortcuts.

Universal Search: Search for anything, anywhere, no matter where you are in your phone or which app.

Quick Navigation: Swiping up displays a complete list of your apps, without having to navigate back to the app drawer or dock.

Custom Shortcuts: Make any task a shortcut with its own icon. Do you text a loved one or family member frequently? Turn the task into a shortcut.

In addition to swiping up to display the app drawer, you can swipe down from the top inside app drawer to return to the desktop, or home screen, and there’s also a double-tap-to-lock gesture for handily locking the screen.

But mostly, compared to the others discussed here, this is a lite and fast launcher. Evie has undergone a lot of updates lately, and as a result it becomes increasingly more attractive overall.

Launcher iOS 12

User Rating: 4.8 Installs: 135,096 Price: Free

LuuTinh makes a couple iOS skins for Android, Launcher iOS 12 and Control iOS 12. Both are, in a sense, the quintessential poor man’s iPhone. Either one makes your phone look like, and to some degree, act like an iPhone. About that, the publisher says:

“Launcher iOS 12 sets a new standard for the Android mobile operating system. It makes your phone better than before. And now it opens up to amazing possibilities for [a] launcher on your phone. With Launcher iOS 12, Your phone is the most powerful, personal, and intelligent devices they’ve ever been.”

That’s a tall order, and the assumptions are mind-boggling. This launcher simply, wherever possible, makes your Android device mimic iOS 12. Your settings menus are organized into an iOS-like Control Center, and several gestures and other features perform similar to Apple’s Assistive Touch. It comes with the default iOS theme, and like iOS it lets you make various customizations.

You get the rounded-corner icons, animations instead of transitions, and so on. Other than financial considerations, though, I’m not sure why one would buy an Android device and then install software to make it run like an Apple device; that’s like putting a Harley logo on a Honda. But hey, users love it and it’s free. What more can you ask for?

Microsoft Launcher

User Rating: 4.6 Installs: 789,785 Price: Free

If you’re looking for a launcher to help make your phone operate like Windows 10, or Windows Phone, there are other launchers, such as Win 10 Launcher, more suited to that. Instead, Windows Launcher helps integrate your Android phone into your Windows ecosystem.

It works with your Microsoft account and Microsoft apps, such as Office 365, OneDrive, Skype, and so on, to help make all your gadgets and applications sync up and work together. We wrote a full review of Microsoft Launcher here.

This launcher’s features are extensive; here’s a smattering of the more important ones:

It’s All About People: Pin your favorite contacts to your Home screen, your dock, icon folders, or just about anywhere for easy access no matter where you are in your phone.

Continue on PC: Put your phone down, start where you left off on your PC. Edit a document in Word 365 at home; continue on your desktop at work. Take a picture with your phone and edit it instantly on your PC. You get the idea.

Search Everywhere Simultaneously: Search your apps, photos, documents, messages, and web results—everything—with Microsoft Launcher’s universal search bar.

Personalize Your Feed: Set your feed as your default Home screen and populate it your way, with your calendar events, your documents, your contacts, and your designated news topics.

Gesture Your Way: You tell Android how to react to your gestures; double-tap to open Outlook; swipe up to launch Skype, and so on.

Few apps play as nice in an environment dominated by Microsoft than Microsoft Launcher.

Nova Launcher

User Rating: 4.6 Installs: 1, 157,614 Price: Free/$4.99 for Prime version

One of the oldest and most popular launchers to date, Nova Launcher offers so many features and customization options that it’s difficult to know where to start. If you’re into tweaking to get everything just right, Nova is a good place to start. Here’s a sampling of the free version’s features:

Icon Themes: Find thousands of icon themes for Nova Launcher at Play Store

Subgrid positioning: Snap icons or widgets half way through the desktop grid cells, allowing a more finite control over layouts of your screens

Color controls: Use colors to define labels, folders, unread notifications, drawer tabs, backgrounds, and more

Customizable App Drawer: Create custom tabs, vertical or horizontal scrolling, custom transitions and other effects

Backup & Restore: A sophisticated backup/restore system allows you to backup your desktop layout and launcher settings

Scrollable Dock: Create multiple docks and scroll between them

Widgets in Dock: Place any widget in your dock, such as a 2×10 search widget

Adding the Nova Launcher Prime upgrade adds gestures, custom drawer groups, hide apps, icon swipes, and more scroll effects. Nova Launcher lets you do things your way but be prepared to spend a little time doing so, unless, that is you use Nova’s import feature to bring in a layout from another popular launcher.

One Launcher

User Rating: 4.3 Installs: 27,420 Price: Free

According to the publisher, One Launcher is:

An easy-to-use, no-frills launcher for Android. We believe Simple is Beautiful. Our Launcher does not hog your precious memory resources, nor do we use up your CPU cycles. We just give you a highly-optimized, better-than stock Android Home Screen replacement with a clean and polished interface.

One Launcher is similar in features and behavior to the launcher on the Google Pixel and it supports Google Now. One Launcher really is light and relatively elegant.

The home screen replacement is customizable with many theme options, as well as smart widgets, and special effects. If you’re not happy with your phone’s default configuration, One Launcher is a quick and clean replacement.

Smart Launcher 5

User Rating: 4.4 Installs: 519,518 Price: Free/$4.49 Pro

Smart Launcher is another of those themes that has been around for the duration, and this latest update, v5, is loaded with new productivity and convenience features. So, let’s dig right in to see what Smart Launcher 5 can do for you, starting with Ambient Themes, which automatically changes your theme colors to match your wallpaper.

Next up, Adaptive Icons, utilizes the icon format introduced with Android 8.0 (Oreo) that allows you to customize the shapes and sizes of your icons, increasing the attractiveness of your home screen and app drawers.

Automatic App Sorting sorts your apps by categories, and if you upgrade to the Pro version, you can add your own categories, and apps that you use the most are automatically moved to the bottom of the screen for easy access when using your device with one hand.

The Smart Launcher search bar searches and looks everywhere, quickly finding contacts, apps, actions like adding contacts, performing calculations and so much more. You get customizable gestures and hotkeys. Hundreds of theme icon packs are available, and you can hide apps and protect them against launching with PINs (think banking, not necessarily porn).

The Pro version requires fewer resources, adds notifications on your home screen, integrates notifications with the lock screen, increases security, and more. Smart Launcher 5 lives up to its name; it’s truly smart.

ZenUI Launcher

User Rating: 4.7 Installs: 1,165,876 Price: Free

Brought to you by the folks at Asus Computers, at one time ZenUI Launcher was available only on Asus devices, but it has been available for all Android devices for some time now and has become quite popular.

Features include, of course, changing wallpapers and widgets, applying transitions and special effects, swiping up to reveal all customization options, and organizing apps and folders in layer modes so that all apps are available from the home screen or from a single icon.

The list goes on and on; you can, for example, apply effects, such as Blur, to your wall papers, change icon size, alignment, and scrolling effects, as well as fonts and colors. Live previews allow you to see apps and widgets before you install them, and Contextual App Discovery helps you find apps by what they do. You can lock apps, hide them, and secure them with PINs.

While looking at this list of launchers, I saw many good-looking home screens, app drawers, and docks, but few were as simple and sleek-looking as ZenUI, the launcher that lends truth to the euphemism that simple is usually best. It may be too simple for some users, but ZenUI certainly has its own feel-good Feng Shui.

Hopefully, you enjoyed this list of the best Android launchers! I’m sure some readers will have a different launcher in mind as their best choice, which makes sense if it works better for your workflow. These are just the most popular ones, so be sure to check out others if none of these fit your needs. Enjoy!

Get The Best Of Your Joomla Website – Onsite Seo Tips

Being one of the most popular content management systems in the world, Joomla is used by more than 30 million website owners. What makes Joomla so popular is its features for communities. If you are such website owner, you should consider making your website more attractive for search engines.

Although, there are many extensions for search engine optimization, I just want to share the best among those I had tried and some helpful information about them. In this way, I hope to save you some time and help with the overall process.

The Very Basics

Even if you do not have a clue what SEO is, you’ve probably already heard or read somewhere about its basics. They usually include properly optimized body content, page titles and META descriptions.

To start with, I would like to mention that in order to avoid keyword stuffing do not place your main keyword on the particular page more than 15 times. This includes the headings, the title, the description and the body of the page.

Now, it is time to mention the first module to help you with this task – SEO Generator. This simple module will allow you to automatically create descriptions for all pages on your website by just pulling it from the content. The best thing is that this plugin analyses the keyword density of your page and based on this makes the tags for all of them. You also have 6 different layouts for page titles, and you can easily choose the one you like most. The plugin is available for free download here.

SEO Friendly Redirection

Depending on what server you’re using to host your Joomla website, there are different ways to solve the most common SEO issue – www to non www or vice versa redirection. Here is how to do it depending on whether you are using IIS or Apache:

IIS 7+ Redirection – To make the redirected work you will need to have URL Rewrite module installed and use the following code to make it work:

You can check out the source here to learn how to solve Canonicalization and implement SEO friendly URLS on your web server.

Apache – For Apache web servers to make those important redirects is a lot easier. However, before making any changes in your .htaccess file, make sure you have the original version saved first.

After implementing those basic redirects, you can install Source Redirect Plugin. With this plugin, you’ll be able to implement more complicated redirects all over your website. Some such examples are from desktop to mobile versions or displaying different language versions based on the user’s location. If all this is not enough to make you choose this module, check out its page at Joomla and learn more about its other features.

Sitemap, Headings, SEO Friendly URLs and More

Although, this module first started as a free one, today you can get it for 35$ per year. This might seem a lot to spend, but with its help, you’ll be able to improve a large majority of SEO factors, which are likely to influence your positions on Google. Some of the features of the SH404SEF are:

SEO friendly URLs

Removed duplicate URLs

Automatically creates URLs for your content

Allows you to access Google Analytics from your Joomla administrative backend

Ability to insert H1 Tags into the Joomla content-heading and component-heading headings

You can still download some older versions of the module free online, so if you are not using the latest version of Joomla you might avoid paying for it. Furthermore, for Google analytics there are plenty of other modules to choose from such as the Google Analytics Tracking Module and J!Analytics.

Now it seems that the only thing left to do is to implement a sitemap on your website. That way you will ensure that Google is indexing your website properly. The modules I recommend are XMap and JM Sitemap, since they work with all versions of Joomla. With both modules, you’ll be able to exclude particular pages from your sitemap, which is important for websites that sell goods or allow user registration.

Finally, you should create a chúng tôi file and place it in your root folder. Depending on what you want, you can:

Allow the indexation of everything:


Prevent the indexation of particular folders or files:

Allow: /folder/file.htm


After installing and configuring all the modules I’ve mentioned on my list, you are now ready to compete with all the other websites in your niche. Here are the most common SEO issues covered:

SEO friendly META Description and Page Titles

Proper Keyword Usage in the body of your pages (including the H1 Tags if you had used SH404SEF or you had entered them on your own)

Your website redirects from www to non www or vice versa

You had removed the duplicate URLs from your website

All of the URLs of your website’s pages are search engine friendly

You have properly configured and have working sitemap

You have working chúng tôi file

You can track the website’s traffic in Google Analytics

Your website shows different language versions based on the user’s location

The mobile version of your website is properly separated from your desktop one

My last tip is for organizing the whole SEO process. You can either use Woorank to check what onsite SEO factors you’ve covered, or try this basic SEO analysis framework to check if all best practices are implemented properly.

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