You are reading the article Iphone Overheating: Why It Happens, And What To Do About It updated in December 2023 on the website Cattuongwedding.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested January 2024 Iphone Overheating: Why It Happens, And What To Do About It
Edgar Cervantes / Android Authority
It’s normal for phones and other electrical devices to get hot. After all, when you pass electricity through it, physics dictates that the item will get hotter. But there’s a big difference between hot and REALLY HOT. If you pick up your iPhone 14 and you end up burning your hands, then you will know you have a big problem on your hands. Before the thing explodes in your face, you need to look into why your iPhone is overheating and what to do about it.
iPhone overheating problems can be caused by factors such as processor-intensive apps, the temperature in which the phone is sitting in, a faulty battery, or outdated apps needing to be updated. All of these causes can be fixed if you act fast enough.
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Why your iPhone is getting so hot. Known iPhone overheating problems
How to prevent your iPhone from overheatingWhy your iPhone is getting so hot. Known iPhone overheating problems
Let’s first go into the broad outlines of why your iPhone may be warming up faster than someone who’s fallen head-first into a vat of hot sauce.
Too many processor-intensive apps running
Robert Triggs / Android Authority
If you’re in the habit of streaming 4K video, constantly playing high-definition music on Spotify or Apple Music, or playing graphics-intensive games, then that CPU inside the phone is going to struggle to cope with your demands. You need to scale these activities back or get a new phone that can handle it.
Edgar Cervantes / Android Authority
One final possibility for iPhone overheating is outdated apps. If you’re running an app with bugs, that could cause the app to heat up. The same goes for an outdated iPhone that hasn’t been updated in months.How to prevent your iPhone from overheating
Now that we’ve covered the explanations, let’s now cover the solutions. Some of them are very logical and obvious, but we will include them for the sake of completeness.
Shut down all unnecessary running apps
The next step is to shut down all unnecessary running apps on the phone (preferably all of them.) On the newer iPhones, swipe up from the bottom of the screen until you get the thumbnails of each open app. Then swipe up each one till they disappear.
Stop charging it
Robert Triggs / Android Authority
Logic dictates that if your phone is too hot, then adding an electrical charge to it is not going to help matters. So, if you are charging the phone, stop right now. Look to see if your charging cable might be damaged. Even if it doesn’t look damaged, it may be prudent to replace it anyway. They don’t cost much, and it’s better than having a completely ruined iPhone. The Apple Store has them if you prefer to get one from the official source.
Reset your iPhone
If the phone is still overheating, the last thing you can do yourself is to try resetting it. If you have an iCloud backup, you can have the phone back up and running in no time. But you may very well end up restoring the very cause of the problem in the first place. So perhaps a fresh install is required?
Buy a new iPhone
Kaitlyn Cimino / Android Authority
If all else has failed, then it may be time to bid farewell to your beloved iPhone, dispatch it to the recycling, and buy a new phone. Obviously, with iPhone prices being what they are, this is the ultimate last resort. But if this is your final option, then it’s time to start researching your next new iPhone.
Of course. It has electricity running through sockets and circuit boards. If the device gets too hot, then, of course, it will explode. Physics 101. The aim is not to let it get that far.
It is likely not going to cause the overheating in the first place, but a protective cover can trap heat coming out of your phone and slow down the cooling process. So if your phone is too hot, get the protective case off. Just don’t forget to put it back on later.
You're reading Iphone Overheating: Why It Happens, And What To Do About It
What it is ?Introduction
To touch upon the sudden name change from ‘Force Touch'(on the Apple watch and Macbooks) to ‘3D Touch’, the speculation behind this shift points to a couple of reasons- ‘3D Touch’ has a better, non-intrusive feel to the name compared to ‘Force Touch’, making it a marketing boon. Another reason could be that Force Touch is a binary standpoint, wherein you either press hard or don’t(logically speaking, there are varying levels of pressure with Force Touch too). 3D Touch, however, also measures how hard you press the display(with greater granularity). Whichever the reason, Apple have made their call and seem content with it.Features
3D Touch is present in all of Apple’s apps that come preinstalled in a contextually relevant manner. A developer API has also been available that’s led to vivacious developers and big names such as Instagram and Facebook to adopt 3D Touch into their apps. Apart from app implementations, 3D Touch is prevalent in some system-wide elements as well. Here’s a detailed list of the applications of 3D Touch:
Live Photos: Live Photos, in essence, are a photograph with 1.5 seconds of video before and after the picture(Android users can find alternatives to Live Photos here). While viewing the still image in the gallery, pressing it harder allows you to watch it come to life as iOS plays the 3 second video surrounding that image. The same thing can be seen if your wallpaper is a Live Photo.
App Implementations: Each app can have their own implementations of 3D Touch using the Developer API. eg: Warhammer 40K, a game demoed by Apple, employs 3D touch to launch stronger attacks when engaged, as compared to normal taps.
Contextual Shortcuts: Pressing an app that supports 3D Touch allows you to bring up upto 4 shortcuts that can take you right into a specific section of that app. eg: the Phone app lets you press it to call your favourite contacts.
Cursor Positioning: Whenever entering text, you can press the keyboard to enable a cursor mode that lets you place the cursor wherever you want. Pressing harder still, lets you start selecting words in a similar way.
Drawing in Notes: A small feature, but drawing in the new Notes app lets you draw darker strokes if you press the screen while drawing.Limitations
3D Touch is undoubtedly in its nascent stages. And, as of now, that’s the only serious limitation. If you’ve ever heard anyone say ‘3D Touch is going to become important…in the future’, they’re right. What 3D Touch lacks right now, essentially, is ubiquity, and, by extension a prevalent mindshare. During our time with the iPhone 6S, we had to constantly and consciously remember which apps and where, in those apps, 3D Touch actually works. If you want to get at some file/item quicker, or jump straight into a specific task, 3D Touch should, in theory, let you do so; but unless you’re entirely sure that the result yielded will be what you want, you end up doing what you wanted to do, slower than you would otherwise.Possibilities- A Developer Perspective Conclusion
3D Touch does open up a new dimension of possibilities. The only limitations it faces right now is its newness and lack of widespread adoption. But we would rather see a delayed and well-thoughtout implementation to a hasty and tacky one. And the former seems to be exactly where 3D Touch is headed. Let us know what you think about 3D Touch and whether it seems like something that is appealing to you.
You might have heard that the latest MacBooks are a hot item. Literally. The controversy surrounding CPU thermal throttling in recent MacBooks may have cooled down, but there are probably more than a few still asking what “thermal throttling” is in the first place. Is it a big deal? Does it even affect you? Surprisingly, the answer isn’t black and white. The (rather touchy) topic of MacBook thermal throttling requires a slightly deeper look at the inner workings of your laptop to fully understand.Which MacBooks are affected?
In principle, any MacBook (or really any high-performance laptop) can be affected by thermal throttling under the “right” circumstances. However, some models have been particularly likely to exhibit a case of heatstroke.
Most recently, MacBooks Pro models from both 2023 and 2023 have shown severe throttling issues. In the case of the 2023 MacBook Pro 15-inch and 13-inch (with Touch Bar) models, a now-fixed firmware bug was the culprit. We ran a poll, asking our readers whether Apple should make a thicker MacBook to solve thermal issues in future models. The results were in favor of a chunkier MacBook with more thermal headroom. Unfortunately, the 2023 15-inch MacBook Pro showed that Apple still had to take aggressive measures to keep the temperatures down.
In this case, however, it wasn’t throttling, but a lowered voltage from the factory, which indicates that the core problem of limited thermal headroom is still stalking the MacBook Pro line. This may very well be one of the main reasons Apple is strongly moving towards using its own cool-running ARM processors instead.What causes a MacBook to thermal throttle?
Energy in the form of electricity is the magic that makes a computer work, but the byproduct of doing work with that energy is heat. Some portion of the electricity your CPU uses to do all those calculations is wasted and heats everything up. This is a bad thing because there’s a temperature range within which the circuitry works properly and, of course, very high temperatures where the materials that make up the CPU itself could be damaged.
The manufacturer specifies a temperature range that should never be exceeded if you want your CPU to last for its full natural lifespan. The exact numbers vary from one CPU model to the next, but every CPU has a limit.
When you ask the CPU to do something that requires most or all of its processing power, heat starts building up rapidly. The cooling system of your MacBook kicks in to move that heat away from the CPU and out of your system. Usually, this cooling system involves a metal heatsink directly attached to the CPU package and a fan system that moves air over that it, so that the built-up energy can be transported into the room instead.
Current MacBook Pro status:
— (@levelsio) November 1, 2023
If the cooling system is doing its best, but the temperatures keep rising, throttling is next on the list of remedies to stall the road to heat death. When thermal throttling happens, the CPU slows down below its base clock speed to stop short of hitting the maximum temperature specified by the CPU maker. The result is a cooler CPU, but also one that’s slower than it’s meant to be.How to mitigate MacBook thermal throttling
With the exception of throttling caused by a bug, there are a few things you can do to prevent your MacBook from getting so hot that it needs to give itself a temporary lobotomy to cope.Give it space to breathe
There needs to be enough airflow around the machine to let it move air through the system. Which means making sure all air vents are clean and unobstructed. Heat also leaves the laptop through the body itself, so it can help to put your MacBook on a stand to optimize how much surface area gets good airflow.Learn acceptance
In the end, however, thermal throttling may simply be the price one has to pay in exchange for an incredibly thin and light form factor or acceptable fan noise. While a throttled CPU may perform worse than it’s on-paper minimum levels, that lower performance level could still be perfectly adequate in practical day-to-day work. This means that throttling is only a problem when, well, it’s actually a problem.Upgrade or change laptops
Finally, your best bet might be to upgrade or change laptops. Our own Jeff Benjamin noted in his look at the 2023 MacBook Pro earlier this year that that particular model tended to keep from throttling a bit better than others:
Although throttling will always play a role in space-constrained laptops, I find that the CPU in the 2023 MacBook Pro stays at or above its base clock speed while under load. Of course, it won’t be able to turbo boost for extended periods of time, but that’s to be expected.
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If you’ve been following the news in the United States for the last year, there’s been a major hubbub about something called “Section 230,” and although everyone seems to have an opinion on it, there’s very little discussion of the context in which the law came about or what it actually does.
For the most part, the debate revolved around whether social media companies like Twitter and Facebook are abiding by the law or whether the law should be adjusted to fit inside the context of current times with the power these companies have to direct the discussions of their users.
To fully understand why Section 230 of the Communications Decency Act of 1996 is such a big deal, it’s important to explore what it is, what it discusses, and why it came into being in the first place.Going Back to 1934
Franklin D. Roosevelt had been president for just over a year when he was attempting to find a way to untangle the bureaucracy that regulates radio communication in a way that streamlines everything into one single commission. Not long after this initiative was pushed into Congress, he signed the Communications Act of 1934, eliminating the old bureaucracies and establishing the Federal Communications Commission.
The purpose of all of this, according to the act, is for “regulating interstate and foreign commerce in communication by wire and radio” to make rules that are clear and easy to understand, coming from one single governing body.
Since that moment, the FCC has been the go-to enforcer and regulator for radio, television, and even the Internet.
That last one, however, doesn’t rely on the typical broadcast style we associate with the other two. This became a problem even in the early 90s when the Internet was still in its infancy. Given how differently the Internet operates – allowing almost anyone to have their own soapbox and democratizing the flow of information – one couldn’t just expect the FCC’s operating principles to be compatible or even flexible enough to allow it to thrive.
A change was needed, and it came during the Clinton administration in the form of the Telecommunications Act of 1996.The Birth of Internet Regulation
Although several attempts have been made to regulate the Internet in the U.S., nothing came quite as close as the Telecommunications Act of 1996. Contained within the law was a section known as Title V. Some may know this as the Communications Decency Act.
When it first passed, the CDA was the first major attempt by Congress to limit “obscenity, indecency, or nudity” on all broadcasting methods, including the Internet. This law was eventually struck down by the Supreme Court a year later and revised to remove that particular portion.
Still remaining in the law, however, is an interesting provision known today as the “safe harbor,” or Section 230(c)(2). Under this provision, providers of content on the Internet are allowed to perform “any action […] in good faith to restrict access to or availability of material that the provider […] considers to be obscene, lewd, lascivious, filthy, excessively violent, harrassing, or otherwise objectionable,” regardless of constitutional provisions concerning freedom of expression.Where Social Media Comes In
This is the great question being posed by debates that started in 2023, but you may be surprised to find out that it isn’t a new question. In fact, Section 230 was drafted specifically to make a distinction between publishers that curate their content and content distributors (platforms).
In 1997, only a year after the CDA was signed into law, the Fourth Circuit Court of Appeals ruled in favor of AOL when someone attempted to hold the company liable for one of its user’s posts.
This came as a result of the paragraph in Section 230 prior to the one mentioned previously, which states: “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.“
In plain English, this means: “If you are a platform and one of your users decides to say something outrageous or (relevant to the AOL case) post libelous information via your service, you’re not legally liable to what that user did.”
Services like Telegram, Whatsapp, Facebook, Twitter, and many others would be in serious trouble if this weren’t the case. Leaked and libelous information by individuals acting of their own accord go through those services all the time. The story isn’t the same for sites of the New York Times, The Miami Herald, and other newspapers because they’re publishers and therefore expected to curate their content.The Debate
Here’s where things get pretty messy. We’ve already established that Section 230 was intended to make a distinction between publishers and platforms, but what happens when Twitter decides to heavily punish people who express ideas that are found objectionable by the majority of its user base?
On one hand, the answer is “yes.” The unfortunate truth of the matter is that Section 230 is pretty vague on what platforms are allowed to remove. Using words like “filthy” and “objectionable,” it’s easy to justify the removal of almost anything that isn’t someone talking about the weather on Sunday while still enjoying the safe harbor privileges.
On the other hand, consistent attempts to curate content beyond the social limit of what would be considered “removing vile content in good faith” makes some of these companies behave somewhat like publishers.
In the end, the real question we currently have no clear answer to is, “Do social media companies that curate political speech have the ability under Section 230 to continue to call themselves neutral platforms for their users?”
And if they lose the safe harbor protection, how do we make it so that this legal precedent doesn’t stifle the growth of upstarts that could potentially compete with these larger and more established sites?
What do you think of this? Is this debate worth having? Does CDA Section 230 go far enough to make a proper distinction between publisher and platform? Tell us your thoughts below! Meanwhile, do also check out the GDPR regulation and how it affects you.
Miguel has been a business growth and technology expert for more than a decade and has written software for even longer. From his little castle in Romania, he presents cold and analytical perspectives to things that affect the tech world.
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“Plans and strategies are crucial.”
You hear this a lot in the marketing world but, it seems, many of us are failing to put our money where our mouth is – or finding it harder to do rather than just say.
Partnering with Technology for Marketing, we recently surveyed our members to discover how they approached digital marketing optimization. What we found was a distinct shortfall in strategy and planning activities.
Download Free Member resource – Digital Marketing Optimization
This report will allow you to benchmark your organization’s optimization efforts against other senior marketers based on a survey of Smart Insights members and Technology for Marketing attendees.
The Plan stage of RACE is crucial and defines the scope of all digital marketing activities that follow. Think of it as the bedrock on which you build your digital marketing tower.
Let’s quickly talk principles: to create an effective digital marketing strategy, you must first have a good idea of what you’re currently doing, as well as your strengths and weaknesses. It’s also important to understand the market and your competitors’ activities. This will help highlight areas to focus on and enables you to create actionable, measurable goals.
With that in mind, let’s revisit that 57%. It breaks down like this:
20% said they had no formal strategy at all.
37% have some prioritized activities but no goals set and minimal effort given to adopting Martech.
What does this mean?
You’ve likely heard the old adage “fail to prepare and prepare to fail”. Luckily, life isn’t as black and white as that – plenty of businesses out there are operating with passable but uninspiring success with a completely ad-hoc approach to marketing – but there is plenty of truth in its sentiment.
If you’re reading this and worrying that you fall into the camp above, don’t worry. Let’s take a look at how you can make a change today.
What’re you doing now?
The best place to start is by working out what digital marketing activities you’re already engaging in and how they are performing.
Are you delving into social media but on an ad hoc basis – as and when it feels right?
How do you approach content marketing – if at all?
It’s also important to work out what your competitors are doing and how this compares to your activity. This can hopefully boost your confidence by showing you areas of strength, but it can also highlight areas where you’ll need to step up your game.
To help you get an idea of how and where to start with this process, our Marketing SWOT analysis and strategy prioritization workbook template is just the ticket.
In it, you’ll find the SWOT/TWOS analysis framework, which will help you systematically identify your Strengths, Weaknesses, Opportunities, and Threats. We talk more about the difference between SWOT and TOWS within the linked template. One of the great features of a SWOT/TOWS analysis is it is entirely scalable. You can apply it to your company’s digital marketing as a whole or on a much finer scope, such as on a specific channel.
Once you have an idea of how you fare in each category, you’ll have identified your key issues – the areas you’ll need to work hardest on. This gives you the knowledge to move onto the next step.
What can you do looking forward?
Ok, now that you know what your SWOT elements are, the next step is to think about how you can address or maintain them in the long term.
Again, the SWOT/TOWS tool will help you here, as the strategies boxes are where you’ll be working next. These prompt you to identify how to solve these issues and play to your strengths within the thinking framework highlighted in orange below:
The abbreviations in each orange box’s title stand for:
Strengths and opportunities strategies
Weaknesses and opportunities strategies
Strengths and threats strategies
Weaknesses and threats strategies
Once you’ve completed these four areas, you’ll have identified several strategically significant areas to work on – these are the beginnings of a long-term strategy!
The next step is outlined in the Marketing SWOT analysis and strategy prioritization workbook template, and involves thinking critically about what actions are needed to achieve your objectives and how you will track their progress.
When should you do it?
Of course, if you want to complete your objectives you’ll need to set aside time to do so, as well as have an idea of when is reasonable to have them completed by.
We created a prioritization matrix to help with these thought processes. It works by plotting your objectives along a 6×6 grid, identifying their priority level on one axis and your business’ capability on the other.
You should act on the most important objectives (i.e. P1 and P2) with the lowest capabilities (i.e. C2, C3) first. From there, work through the matrix steadily going toward the bottom right corner – that is, towards the objectives with lower importance that are easiest to complete.
Food for thought
This is really a whistle-stop tour of starting to think more strategically, and we hope that you’ve got a sense of the resources we have created to support you through this.
As you may also have noticed, we only looked at one element of our survey question. There’s a whole host of further insights available in the Digital Marketing Optimization 2023 Report around all stages of digital marketing optimization – not just planning and strategy. We highly recommend reading through it, reflecting on how you compare, and hopefully finding the drive to improve how your organization approaches digital marketing optimization.
Digital marketing optimization is a journey, not a quick “one-and-done” fix, and incorporating it into part of your wider ongoing strategy for success and growth is crucial.
Acquiring new clients is no picnic. SEO agencies invest plenty of time and resources to sign up new accounts.
Ongoing clients are an agency’s greatest asset. And while some are successful in retaining the majority of their clients, many others struggle to keep good clients on board.
Oft-cited research from Bain & Company shows that improving client retention by just 5% increases profits by 25% to 95%.
Keeping your current clients happy is essential for your profitability and growth.
If boosing retention is on your agenda, consider these six common reasons SEO agencies lose clients and learn what to do about each one below.1. Misaligned Expectations
One of the main reasons SEO agencies lose clients is a failure to set realistic expectations right from the start.
Mark Williams-Cook, Director at Candour & Founder of chúng tôi explains:
“Having worked at several agencies, I think the root cause of most client loss is incorrectly setting expectations at the start. This happens for a variety of reasons, ranging from sales teams making promises on performance to not challenging unreasonable targets that the client sets.
Those honest conversations mean you win or proceed with slightly fewer pitches, but it’s the best long-term strategy in my opinion.”
Ask yourself, are you overpromising and underdelivering? If it’s not a perfect match, it should be the other way around.
Also, many times clients will come through your door not knowing how SEO works and carrying very high expectations.
Don’t say yes if you know you won’t be able to deliver.2. A Failure to Educate the Client
I’ve often encountered clients who, despite having worked previously with one or two SEO agencies for a while, have absolutely no idea how SEO works.
People appreciate being informed, and they will trust you more, as well. Building this level of trust with your clients is essential for the health of your long-term relationship.
I sent an email to one of my clients the other day, explaining to them that Google released a new update and we would need to do a review of their website. Their response was:
Appreciated for being informed.
Gratitude that we keep them up-to-date with industry trends and changes.
Understanding of the work that needed to be done and that it could lead to changes.
Educating your clients isn’t a one-and-done. It means communicating with them regularly in a way that reflects your expertise and adds value to them.
It positions you as their go-to expert for any questions or concerns they have, which is exactly where you want them to turn (not to random “SEO gurus” they may encounter online).3. Lack of Value for Money
Clients want to see the value of their SEO investment as soon as possible. It’s a perpetual challenge for SEO professionals because good SEO can take time.
Daniel Foley Carter, Director at Assertive, says:
“A lot of SEO agencies lose clients primarily because of a lack of ‘value for money.’ Many clients will try to benchmark SEO ROI in a similar fashion to PPC despite SEO generally being a channel that takes longer to yield results.”
One way to approach this, depending on the client’s business goals, is to agree on long-term goals. For example, if your client is a publisher, you may suggest a goal to achieve an increase of 50% in traffic in 24 months.”
While we know for sure that you may hit the 50% increase in traffic way earlier (remember always under promise and overdeliver), this gives your client a tangible, measurable expectation of value.
Make sure you are showing your clients how your SEO efforts are positively impacting revenue and conversions, and not just traffic and rankings.
Jonathan Berthold, VP of Customer Acquisition at Path IQ, says:
“SEO agencies tend to lose clients due to misalignment on milestones and deliverables. Agencies that rely on merely trotting out reports showing increases in traffic & rankings will have difficulty retaining clients if there’s no clear tangible increase in revenue generation — or at the very least, a roadmap to increasing conversions.
Rather than focusing on quick wins that inflate traffic counts or preparing audits with no substance, agencies are better suited for long-term success by exhibiting how organic search can propel revenue generation. Make sure both parties are aligned on what’s expected over the course of the mandate.”4. Your Clients Don’t Know What You’re Doing
Don’t leave clients to guess at the work you’re doing and the effort you’re putting in for them. Keep them aware of what’s happening now, as well as the next steps.
For example, you might create a monthly email that includes:
Summary of work done and deliverables.
Check in once a week with a quick update on any major initiatives or to share a recent win.
Make sure they understand the direct line between the SEO action taken and any measurable business outcomes.
You may also want to create a roadmap at the start of the contract with the client, and update it every month to show the progress.
These regular communications go a long way in keeping your clients informed on what you are doing. It also reflects structure and accountability, and clients appreciate both.
Some agencies report the number of hours dedicated to SEO work for a client every month, even though they are not charging clients per hour. This helps reflect the amount of work put into each task and deliverable.5. No Visible Results
So your clients stayed the duration of their six or 12-month contract with you, and they cannot see results.
We have to assume here that it’s not for a lack of actually producing anything. If that’s the case, you have bigger issues than we can address in this column.
For the rest of you…Check Your Internal SEO Processes Set Up
Even agencies that do great work for others may lack clear processes and internal templates of their own.
This is a recipe for failure.
Build your own tried and tested process. It’s part of the value you offer clients.Make Sure You Have a Solid Project Management Tool Setup
If you are not using one, it will be very hard to keep organized and execute SEO strategy properly at any sort of scale.Review Your Process on a Regular Basis
For example, hold team meetings every three or six months to discuss your processes.
When there’s a new Google update, work with your team to see how this will be incorporated into your standard processes.Train, Train, and Train Some More
Always seek opportunities to train your team.
You don’t necessarily need to sign them up for a course, but make sure there’s a scheduled bi-weekly or monthly meetup where you all discuss the latest and greatest news and tips in the SEO world.
Give team members the opportunity to identify when there are skills or new areas they want to learn, and make sure they have the time and budget allocated to do so.6. The Product Just Wasn’t Ready for SEO
Is SEO always a good channel for all businesses?
Most of the time, SEO is a great channel for generating revenue. If you have a good product, there’s definitely an opportunity for your business to grow with SEO.
But if your business is not ready yet, no amount of SEO is going to help.
So the real question is: are you in the right stage of your business for SEO?
Sam Wright, founder of Blink, says:
“Lots of SEO campaigns fail for strategic reasons; it could be a lack of product market fit, pricing, or poor positioning or categorization. SMEs (particularly in the ecommerce space) often don’t put the time into this side of the business before jumping on to the tactical execution of something like SEO.
This means they are on shaky foundations – it’s hard to make a campaign work in these circumstances. However, a lot of SEO agencies plow on ahead regardless, either because they are unaware or lack the skills or experience to change things from the top down. Often bad results follow, the client gets frustrated and the relationship ends.
Changing this is partly a question of client education – we now make market analysis and positioning/categorization the first step of nearly every project. This is something traditional marketing agencies have been doing for years, but it’s still a bit unusual for an SEO-focused business like ours.
However, it is important to show that tactics don’t work unless the strategy is right to start with.”
With all of the above said, every single SEO agency loses clients. It’s not because the agency is incompetent — it’s part of the industry.
Jeff Ferguson, Partner/Head of Production at Amplitude Digital, leaves us with his parting thoughts:
“Client loss is always a mixed bag. It’s easy to beat yourself up about losing a client. In my experience, nine times out of ten, it’s for a reason out of your control – there’s a new CMO (or lower), a new investment group, or something similar – but it had nothing to do with you and everything to do with a regime change.”
The real goal is to minimize those losses and improve customer retention by understanding why they’re happening, recognizing when the relationship is at risk, and knowing how to right the ship.
Featured image: fizkes/Shutterstock
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