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New LinkedIn Pages updates include:
Lead Gen Forms in Product Pages
Ways to share content among coworkers in the ‘My Community’ tab
Full details about each of these new updates can be found below.Lead Gen Forms For LinkedIn Product Pages
A LinkedIn Product Page is a tool introduced last year which is like a business page for a specific product.
If a business sells a popular product that customers discuss and ask questions about online, a LinkedIn Product Page is a place where they can go to do that.
Now Product Pages can be used to collect customer information through Lead Gen Forms.
After submitting a lead form, users will see a “thank you” page with a link to a destination of the business’s choice.
For example, these forms can be used to collect customer information in exchange for a coupon code, a free download, or something of similar value.
Product Pages have only been available to create on LinkedIn since December and many companies have yet to utilize them. There’s roughly 12,000 product pages currently published by 10,000 companies.
The ability to use lead gen forms for free may be the incentive businesses need to create pages for individual products, on top of having a page for their company.Updates to “My Company” Tab
The “My Company” tab within LinkedIn Pages is getting updated with a way for admins to keep employees engaged with content.
A new ‘Recommend’ tool allows Page admins to curate organic content and suggest trending articles, which employees can then reshape through a new ‘Content Suggestions’ tool.
LinkedIn notes how employees are more likely to engage with content and share it when it’s from their own company:
“Internal LinkedIn research shows that employees are 60% more likely to engage with posts from coworkers vs. non-coworkers, and 14x more likely to share their organization’s Page content vs. other brands’ content.”
LinkedIn is adding a new analytics section in the My Company tab to help businesses measure the impact this feature has on content engagement and reach.LinkedIn Stories Update For Pages
LinkedIn makes a point of noting in its blog post that all Pages can use the swipe-up feature in their stories.
The swipe-up feature is not available to all personal accounts, but it is available to all Pages.
That has been the case since LinkedIn added the swipe-up feature last month, so I’m not sure why it’s being mentioned again. Maybe not enough Pages are aware it exists. It could be an effective way to boost referral traffic.
Source: LinkedIn Marketing Solutions Blog
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Microsoft is now rolling out Windows 10 build 18277 for devices enrolled in the Fast ring of the Windows Insider Program. This is the 12th preview that the company is making available as part of the 19H1 development, and it delivers several new features and improvements.
Windows 10 build 18277, according to the software giant, improves Focus assist, Action Center gets a slider to quickly adjust brightness, you’ll find a new version of emoji, and Windows Defender Application Guard gets new settings.
Here are all the changes in the latest preview for Windows 10 19H1:Action Center
Starting with build 18277, Action Center add a new slider to quickly adjust the brightness of the screen.
In addition, you can rearrange and add buttons without having to open the Settings app.Focus assist
In the Focus assist setting page, Windows 10 is adding a new automatic rule to let remove distractions while you’re working on anything full screen. (The option is called “When I’m using an app in full screen mode.”)Advanced scaling settings
Since the April 2023 Update, Windows 10 includes an option to automatically fix scaling for apps that may look blurry after your display settings change. However, it was an option that you needed to enable manually, but with the April 2023 update, the option is now enabled by default.Storage
The Storage settings page has been redesigned to see at glance how space is been utilized, instead of having to select each drive to see the same information, which wasn’t very intuitive for many users.
Under the More Storage settings section, you’ll now find options to access the Optimize Drives settings to use defragmentation, and you’ll find another option to view storage usage on other drives.Windows Defender Application Guard
Windows 10 build 18277 includes an updated version of Windows Security, which introduces new Windows Defender Application Guard options that allows you to manage access to your camera and microphone while browsing using this security feature for Microsoft Edge.Input
This flight is also updating the Japanese IME by redesigning how it works with applications, and the candidate window interface has been updated to be cleaner and more polished.
“You’ll notice that each text prediction candidate now has an index so you can quickly select it, just like the conversion candidates.”Additional changes
Alongside the features and improvements, Windows 10 build 18277 also includes a few other minor changes, such as updated icon to identify the Region page in Settings.
Windows 10 ships with some adjustments to improve the performance of Windows + Shift + S bringing up snipping.
Finally, this flight also ships with emoji 12, but it’s still a work in progress.
Microsoft is listing the complete set of improvements, fixes, and known issues for Windows 10 Insider Preview build 18277 at the Windows Blog.Download Windows 10 build 18277
Warning: Although the data loss-related issue has been fixed, it’s not recommended to install pre-releases of Windows 10 on your primary machine. If you’re planning to test this build, make sure to create a backup of your files before proceeding.
You can also check out these resources:
Update November 14, 2023: Alongwith build 18277, Microsoft is also releasing update KB4470200 that bumps the version number to build 18277.1006, and it adds an update block for a small number of PCs that use Nuvoton (NTC) TPM chips with a specific firmware version (126.96.36.199) due to a bug causing issues with Windows Hello face/biometric/pin login not working. In addition, update KB4470200 fixes a media display bug that was causing unexpected display rendering for some users.
In May 2023, Matt Southern published an article on Search Engine Journal about ranking fluctuations for new content. John Mueller confirmed that new content bounce around in the search results before finally settling down. What was left unspoken was why new content fluctuates. If Google is operating on a continuous update, why is there fluctuation?
I saw a post on a private Facebook Group where someone asked why new pages fluctuated.
Possible reasons that were offered were:
A temporary PageRank score that is later updated
Those are great suggestions for why rankings fluctuate for new pages.
There is a patent filed by Google that’s titled, Modifying Search Result Ranking Based on Implicit User Feedback.
Here’s what it says:
That may contribute to ranking fluctuations. But it’s not a paper about testing new web pages that are added to Google’s search index.Google’s Indexing System
I believe that the answer has to do with how Google stores data. Google’s index is continuous since the Caffeine update. The Caffeine update was really about something called Google Instant. In 2010 the software underlying the storage of all of Google’s data was called BigTable and the Google File System was called Colossus.
When talking about indexing, we’re talking about Caffeine and the underlying Percolator system. Here is a Google PDF document detailing how Percolator works and that also discusses the trade-offs between the old Google File System using MapReduce and the new distributed file system that runs computations in parallel.
An important distinction is that Percolator has an overhead that’s 30 times greater than the old system. Thus, as long as Google can keep throwing hardware at it the system can keep on scaling.
Here is what the Google document from 2010 says about that overhead:
“We chose an architecture that scales linearly over many orders of magnitude on commodity machines, but we’ve seen that this costs a significant 30-fold overhead compared to traditional database architectures. …how much is fundamental to distributed storage systems, and how much can be optimized away?”
This is a notable section from the Google document about Percolator:
“Percolator applications are structured as a series of observers; each observer completes a task and creates more work for “downstream” observers by writing to the table.
Percolator applications consist of very few observers — the Google indexing system has roughly 10 observers. Each observer is explicitly constructed in the main() of the worker binary, so it is clear what observers are active.
That’s kind of interesting, isn’t it? It’s talking about a periodic reprocessing rather than processing a page or domain every time a link is discovered.
Could that contribute to the latency in ranking changes, where something is updated but a change in ranking shows up later?
Here is another Google document about Google’s storage systems (PDF).
The main points described in that document are:
Cluster-level structured storage
Exports a distributed, sparse, sorted-map
Splits and rebalances data based on size and load
Asynchronous, eventually-consistent replication
Uses GFS or Colossus for file storageLink Graph Algorithms
There are other considerations. I think once you read what I wrote below, you may agree that the reason rankings fluctuate for new content may be because of how Google’s indexing and link ranking system works.A Plausible Explanation
I say this may be the explanation because while we know as a fact there is a ranking fluctuation, there is no explicit statement of exactly what causes this fluctuation. Thus, we can only do our best to research what can be known and make a plausible explanation armed with that knowledge.
A plausible explanation is better than pure speculation because knowledge of what is possible puts you right in the range of what is actually happening.How Link Graphs are Generated and Maintained
The link graph is a map of the Internet. Any time a new link is created or a new page page is published, the link graph changes.
According to a Google patent from 2009, a way to efficiently accomplish the link ranking calculation is to divide the link graph into shards. Each shard takes a turn independently updating and recalculating rankings after something changes.
It’s a practical thing, like breaking a problem up into multiple pieces and handing them out to a crowd of people who in turn work on their little piece of the project then return it to you to put it all back together.
This patent describes a system for ranking links between web pages. What it does is to divide the map of all the web pages in the Internet into pieces called shards. These shards represent little pieces of the problem to be solved independently from the rest of the map of the web, which we sometimes refer to as Google’s index.
What is interesting is that all these calculations are performed in parallel. In parallel means at the same time.
Ranking web pages and links at the same time, on a continuous basis, is what Google’s index, known as Google Instant (or Caffeine or Colossus) is all about.
In the paragraph above I have restated in plain English what the patent describes.
Here is what the 2009 patent states:
multiple computer servers programmed to perform operations comprising: dividing a directed graph representing web resources and links into shards, each shard comprising a respective portion of the graph representing multiple web resources and links associated with the multiple web resources; assigning each of the shards to a respective server, including assigning, to each of the respective servers, data describing the links associated with the multiple web resources represented by the portion of the graph corresponding to the shard assigned to the server; and calculating, in parallel, a distance table for each of the web resources in each shard using a nearest seed computation in the server to which the shard was assigned using the data describing the links associated with the multiple web resources.”
Further down the page the patent describes how the web crawler (diagram element #204) crawls the Internet and stores the information in the data centers (diagram element #208). Then the engine responsible for indexing and ranking (diagram element #206) divides the index into shards at which point everything gets ranked on a continuous basis.
The above paragraph is my plain English translation of what the patent states below:
“The compression, indexing and ranking module 206 can receive a link graph and a list of the nodes of the link graph to be used as seeds. In addition, the module 206 can divide the link graph into shards and compute nearest seed distances using a large number of shard servers as described above.”Checkpointing
This is the part of the patent that mentions time. Each shard is independently creating a checkpoint of it’s current state and updating. What’s interesting is how it is described as being asynchronous.
Asynchronous means that the computations are done independently, at random intervals, at any time. That’s the opposite of synchronous, which means that it has to wait for something else to finish before it can begin updating or processing.
So now we have a description of an index system that is updating on a rolling basis. Each shard updates and recalculates it’s section of the Internet according to it’s own time schedule.
The patent states that RAM (memory) is used to store data. The time schedule described in the patent is timed to optimize memory resources.
The above is the plain English version of what is described in the patent.
This is the part that mentions memory and the timing of the re-calculated web page ranking is integrated:
At predetermined time intervals, or at times of low activity, or after many changes have accumulated, each shard server stores an incremental checkpoint of the distance table and of the leaf table on a reliable data store, e.g., as a distance table increment file and a leaf table increment file on a GFS. The leaf table may be flushed at other times as well.”
Now here is the part of the patent where time is again mentioned in terms of how the updated web page rankings are folded into the main index.
It states that a “checkpoint” represents a change in how web pages are interlinked with each other.
For example, when someone publishes a new web page, the link relationships within that site change. The checkpoint represents that change.
The above is my plain English translation. Below is what the patent describes:
“The term “checkpoint” is used within this specification to describe a data structure that may describe a state change in a portion of the distance table respective to a particular shard server and a particular time interval.
Each checkpoint includes a timestamp and a delta representing the changes to the data from the previous checkpoint. The shard servers will generally write checkpoints to the GFS independently of one another, and their regular interval times may include an element of pseudo-randomness so as to smooth out the demand for GFS resources. Because each shard server determines when a particular checkpoint is written to the GFS, the process is asynchronous.”
So there you have it. The timing may have something to do with optimizing the use of RAM so that it doesn’t become overburden. It’s possible that for a site that is constantly being updated and links are constantly being added, the time it takes to rank may be faster.
Just my opinion, but I believe that this isn’t necessarily because the page or website is “authoritative” but because the shard that is responsible for updating this part of the index is particularly busy and it needs to create a checkpoint in order to keep running smoothly.
In my experience, rankings tend to stabilize from ten to fifteen days. If it’s a large amount of content in the tens of thousands of pages, in my experience stabilization of ranking positions can take as long as a month.Why New Pages Bounce in the Search Results
The answer to a seemingly simple question such as “why do new pages fluctuate in Google’s search results” can be extraordinarily complex.
John Mueller simply said that new pages are subject to extreme fluctuations (as noted in the link at the top of this article). The reasons, as I outlined in this article, may be many. I highlighted several of these reasonsMore Resources
Apple’s latest major desktop operating system update, macOS Ventura (aka macOS 13), is available now and comes with a host of new features that will add convenience and productivity to your hours in front of a screen.
If you’re running macOS Monterey, your computer should soon prompt you to download and install the free software update, if it hasn’t already. The computers compatible with macOS Ventura are the 2023 MacBook Pro, the 2023 MacBook Air, the 2023 Mac Pro, the 2023 iMac, the 2023 Mac mini, the 2023 Mac Studio, and all more recent versions of those models. Also compatible: the 2023 iMac Pro and 2023 MacBook.
As always, there are some major upgrades you should check out first.1. A different way to organize your windows
Stage Manager is a new feature for both macOS and iPadOS that changes how you manage your open windows: It displays thumbnails of all open programs in a column down the left side of the screen, making them easier to switch between.2. Use your iPhone as a webcam
It only takes a few seconds to set up and use your iPhone as a webcam for your Apple computer. David Nield
Continuity Camera couldn’t be any simpler to use, either. Make sure WiFi and Bluetooth are enabled on both your iPhone and Mac, check that they’re both signed into the same Apple ID account, and you’re almost ready to go. All you need to do next is launch FaceTime and bring your iPhone close to your Mac. The first time you do this, your Mac will ask if you want to use your iPhone as a webcam, but after that it’ll work automatically.
[Related: Look better on video calls using pro photography techniques]
Open Control Center from the menu bar and choose Video Effects to enable features such as Center Stage (which keeps your face in the middle of the frame). To go back to your Mac’s webcam, select it as an input from the Video menu.3. Mac-based alarms and timers
Ventura brings a native clock app to the macOS desktop for the first time, giving you access to the same features within the Clock app on iOS and iPadOS. As you’d expect, the app includes timer and alarm functions.
Along the top of the program’s interface, you can switch among its various sections: World Clock (where you can set up clocks for cities around the world), Alarm, Stopwatch, and Timer. Note that any iPhone alarms you’ve set won’t sync over.
Everything integrates neatly with Siri on macOS as well. If you want to use voice commands, you can say, “Hey Siri, set a timer for 5 minutes” or “Hey Siri, set an alarm for 8 a.m.,” for example.4. System Settings is the new Preferences
One of the biggest changes macOS Ventura brings with it is that System Preferences is now System Settings. Not only does the main settings hub have a new name, it also has a revamped design.
It’s in the same place though: Open the Apple menu and select System Settings. You’ll see that a lot of the sections are the same as before, though some have been rearranged and relabeled—there’s a new Lock Screen page, for example.
After you install Ventura, we’d recommend spending a little time getting familiar with the new System Settings dialog. If there’s a setting you can’t locate, use the search box in the top left corner.5. Schedule emails to be sent in the future
Now no one will know you were using Apple Mail at an embarrassing hour. David Nield
Apple’s individual desktop applications got their share of macOS Ventura upgrades too, and one of the improvements in Mail is the ability to schedule emails to be sent at some point in the future.
[Related: How to turn on Apple Mail Privacy Protection]6. Edit and unsend messages
The same editing and unsending options that were introduced on the iPhone with iOS 16 have made their way to the desktop with macOS Ventura. These features are only available for messages sent through Apple’s iMessage, not standard SMS text messages.7. Share a photo library
The Photos app has always given you several options for sharing images and videos, but with macOS Ventura you can create an entire media library that up to six people (including you) can access.
Sharing a library this way offers more flexibility: Everyone with access to the shared library can view, edit, and delete photos and videos. It’s ideal if you want to, say, curate a collection of shared pictures and clips between a few members of your family, or a few close friends.
The images appear nested in a single document, with each image given its own name tab at the top.Switching Between Images
Each tab contains the exact same information you’d expect to find at the top of a standard document window in Photoshop, including the name of the image, the current zoom level, the color mode, and the current bit depth.Re-Arranging The Order Of The Images
Drag the tabs left or right to change the order of the images.Cycle Forward And Backward Through The Images
You can cycle through the images using a couple of handy keyboard shortcuts. Press Ctrl+~ (Win) / Command+~ (Mac) to move forward through the tabs, or Ctrl+Shift+~ (Win) / Command+Shift+~ (Mac) to move backwards. The “~” is the tilde key which you’ll find in the top left corner of the keyboard below the Esc key. In previous versions of Photoshop, you could cycle forward through multiple document windows using Ctrl+Tab (Win) / Control+Tab (Mac) or backwards with Ctrl+Shift+Tab (Win) / Control+Shift+Tab (Mac). These older keyboard shortcuts still work in Photoshop CS4, so its your choice which ones you want to use.
One potential bit of confusion to keep in mind is that Photoshop moves through the images in the order they were opened, not necessarily the order they appear in on screen. If you’ve re-arranged the order of the images in the tabs and then use the keyboard shortcuts to cycle through them, Photoshop may move through them in an order different from what you expected.The Fly-Out Image Selection Menu
Select images from the fly-out menu if not all name tabs can fit on the screen.Floating An Image Into A Separate Document Window
Drag an image away from the other tabs to float it in its own document window.Floating All Images Into Separate Document Windows
If you want to get rid of the tabs completely and have all open images floating in separate document windows, go up to the Window menu, choose Arrange, and then choose Float All in Windows:Move An Image Back Into The Tabbed Group Group All Floating Document Windows Into Tabs
If you have more than one image floating in a separate document window and you want to quickly group them all back into tabbed documents, go up to the Window menu, choose Arrange, and then choose Consolidate All to Tabs. You can use this option to regroup a single floating document as well:Close A Single Tabbed Window Close All Tabbed Document Windows
To close all tabbed document windows at once, go up to the File menu in the Menu Bar and choose Close All:Disabling The Tabbed Document Windows Feature
If you prefer the old way of working in Photoshop with each image floating in its own document window, you can disable the new tabbed document windows feature from inside Photoshop CS4’s Preferences. On a Mac, go up to the Photoshop menu, choose Preferences, and then choose Interface. On a Windows system, go up to the Edit menu, choose Preferences, and then choose Interface. This brings up the Preferences dialog box set to the Interface options. Here, you’ll find a section called Panels & Documents. To disable the tabbed document windows feature, simply uncheck the bottom two options, Open Documents as Tabs and Enable Floating Document Window Docking:
Uncheck the “Open Documents as Tabs” and “Enable Floating Document Window Docking” options disable the tabbed document windows feature.
A number of new features are likely on the way to Google Search Console, according to code discovered in the interface.
Based on his findings, the following reports may soon be added to Search Console.Page Speed Report
A report dedicated to page speed looks like it’s on the way to Search Console.
— JR Oakes 🍺 (@jroakes) February 14, 2023
Of course, Google offers other tools for measuring page speed, but that involves testing individual URLs one-by-one.
Perhaps this will be a report with all of a site’s URLs and their corresponding speed?
We’ll have to wait and see when the report goes live.
Oakes also discovered this information, which could be related to metrics included in the upcoming page speed report.
— JR Oakes 🍺 (@jroakes) February 14, 2023AMP Articles
This seems pretty self-explanatory–a report dedicated to the performance of AMP articles
— JR Oakes 🍺 (@jroakes) February 14, 2023Google Discover Performance
Site owners will soon be able to analyze how their pages are performing in Google Discover.
That’s the section that appears underneath the search box on Google’s home page on mobile devices.
According to JR Oakes, this is already live but does not contain any data yet.
— JR Oakes 🍺 (@jroakes) February 14, 2023Child-Direct Content Report
Search Console has added a report for pages that are tagged as being geared toward children.
JR Oakes says this report is already live.
— JR Oakes 🍺 (@jroakes) February 14, 2023Expanded Support for Structured Data/Rich Cards
According to Oakes’ findings, Search Console may soon be reporting on the following types of structured data:
— JR Oakes 🍺 (@jroakes) February 14, 2023Opt-Out of Google Search Sections
Using Search Console, site owners will be able to remove their page from Shopping, Flights, Hotels, and Local.
— JR Oakes 🍺 (@jroakes) February 14, 2023
Those are all the features SEOs can look forward to seeing in Google Search Console.
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