Trending December 2023 # Microsoft Azure Vs Amazon Web Services # Suggested January 2024 # Top 20 Popular

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Difference Between Microsoft Azure vs Amazon Web Services

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Head to Head Comparison Between Microsoft Azure and Amazon Web Services (Infographics)

Below is the top 22 difference between Microsoft Azure and Amazon Web Services:

Key Differences Between Microsoft Azure and Amazon Web Services

Both Microsoft Azure vs Amazon Web Services are popular choices in the market; let us discuss some of the major Difference Between Microsoft Azure and Amazon Web Services:

Amazon Web Services are far behind in hybrid deployment of a cloud, while Azure is far ahead in a hybrid deployment. It allows hosting applications on a local server as well as on the cloud.

AWS allows the client to pick and choose and build the cloud services as they need while Microsoft product is simple to use and you need to use as Microsoft has designed their product.

Amazon Web Services covers the basic enterprise of cloud services while Microsoft Azure also covers basic enterprise quite well.

AWS is way ahead to apt and aligns with Linux and open-source projects, while Azure has caught up for not aligning with open source apps.

Amazon’s comprehensive admin controls operate core features like Compute, Storage, Databases, Networking and Content development while Azure’s Build Infrastructure, Gain Insights from data, Manage to identify and access, Develop modern application covers core features like Compute, Database, Storage, Networking and Content development.

Amazon Web Services provides a Big Data framework – Elastic MapReduce on their cloud platform, while Azure provides Big Data framework – HDInsight on their cloud platform.

Amazon Web Services provide real-time analytics and stream processing on their platform, while Azure provides real-time data processing and analytics over its platform.

Amazon Web Services is very much flexible with VM, database, apps development on their platform and the same is considered on Azure Platform.

AWS and Azure offer you a free trial. You can utilize this offer to decide which services to use.

Microsoft Azure almost doubled its revenues in the year 2023 that is approximately $1.5 billion, while Amazon Web Services claims approximately to $9.7 billion, which is45% increase in revenue. AWS revenues increased by nearly three times as much as Azure´s revenue. It was commercially launched in the year 2010.

Today it is available to 54 regions, spread across 140 countries. Azure has more than 100 services with great end-to-end tools. 120000, new customer subscriptions per month. Microsoft offers all three of the major categories of cloud computing, Platform As a Service (PaaS), Software As a Service (SsaS), Infrastructure As a Service (IaaS). It deals with PaaS and IaaS offerings under the brand name of Microsoft Azure.

AWS is a comprehensive, evolving cloud computing platform provided by Amazon. It provides a cloud platform as an Infrastructure as a Service (IaaS), Software as a Service (SaaS) and Platform as a service (SaaS). It provides Infrastructure as a Service (IaaS) into five different Storage, Computes, Database, Content Delivery, and Networking categories. AWS was the first company to offer a pay-as-you-go cloud computing model.

Microsoft Azure and Amazon Web Services Comparison Table

Below is the topmost comparison between Microsoft Azure and Amazon Web Services.

Basis of Comparison between Microsoft Azure vs Amazon Web Services

Amazon Web Services

Platform As A Service Azure supports Cloud Services AWS supports Elastic Beanstalk

Instances Family Azure support 4 AWS support 7

Instance Types  Maximum up to 33 Maximum up to 38

Caching Azure supports Redis Cache ASW supports Elastic Cache

Analytics Azure Support tool- Azure Stream Analytics AWS support tool – Amazon Kinesis

Data Warehouse Azure Supports SQL Data Warehouse ASW supports Redshift

Virtual Networking Virtual Network Virtual Private Cloud

Administration Log Analytics, Operations Management Suite, Resource Health, Storage Explorer Application Discovery Service, System manager, Personal Health Dashboard

Pricing For Infrastructure pay Per Minute For Infrastructure pay Per Hour

Big Data Platform Less mature comparing AWS for Big Data environment More mature for Big Data environment

Hadoop HDInsight Elastic Map Reduce

NoSQL Databases Azure Document DB Amazon Dynamo DB

Security Features Provides security by enabling permissions on the whole account More Secured as security is provided through user-defined roles with exceptional permission controls.

Object Size Limits 4.75 TB 5 TB

How many platforms are Matured Azure is 8 years old AWS is 18 years old

Market Capture 20% of the entire cloud market 62% of the entire cloud market

Maximum Processor in VM 128 128

Maximum Memory in VM 3800 GB 3904 GB

SAL Availability 99.90% 99.95%

Operating System Supported RHEL, OpenSUSE, Windows, SLES, CoreOS, CentOS, Cloud Linux, Debian, FreeBSD, Ubuntu, Oracle Linux RHEL, Ubuntu, Oracle Linux, Cloud Linux, CentOS, Windows, SLES, Windows, FreeBSD, Debian, CoreOS

Platform Public Cloud Platform for Microsoft An on-demand cloud computing platform for Amazon Web Services

Open Source Community Not much open-source tool supported A large number of Open Source Tool-Supported


We are generating a very huge volume of data, and everyday data are piling up. Most of the data are stored in the cloud. And it opened the door of more growth and business opportunities to cloud vendors. With the exponential growth and demand of Cloud Technology, public cloud vendor are in very high demands. Cloud vendors are increasing their services and reducing their commercials to lead in the market. 62 % of the market share is occupied by AWS, while 20% by Azure. Amazon AWS and Microsoft Azure are truly game player of cloud services. They are important players in the cloud industry. Both Microsoft Azure vs Amazon Web Services are well matured and providing a long list of services. You can choose any of them based on your project requirement. Due to competition, both Microsoft Azure vs Amazon Web Services is trying to attract the customer. Amazon AWS offers the most cloud services, but if you are looking for a hybrid approach, then Microsoft Azure is a better choice. Microsoft Azure vs Amazon Web Services both companies provide excellent developer and IT resources along with top-notch support. Either platform is sure to have the capabilities to accomplish organizational needs.

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This has been a guide to the top difference between Microsoft Azure vs Amazon Web Services. We also discuss the Microsoft Azure vs Amazon Web Services head to head differences, key differences, infographics, and a comparison table. You may also have a look at the following articles to learn more.

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Soap Vs Rest Api: Difference Between Web Services

Key Difference Between SOAP and REST API

SOAP stands for Simple Object Access Protocol whereas REST stands for Representational State Transfer.

SOAP is a protocol whereas REST is an architectural pattern.

SOAP uses service interfaces to expose its functionality to client applications while REST uses Uniform Service locators to access to the components on the hardware device.

SOAP needs more bandwidth for its usage whereas REST doesn’t need much bandwidth.

Comparing SOAP vs REST API, SOAP only works with XML formats whereas REST work with plain text, XML, HTML and JSON.

SOAP cannot make use of REST whereas REST can make use of SOAP.

What is SOAP?

SOAP is a protocol which was designed before REST and came into the picture. The main idea behind designing SOAP was to ensure that programs built on different platforms and programming languages could exchange data in an easy manner. SOAP stands for Simple Object Access Protocol.

What is REST?

REST was designed specifically for working with components such as media components, files, or even objects on a particular hardware device. Any web service that is defined on the principles of REST can be called a RestFul web service. A Restful service would use the normal HTTP verbs of GET, POST, PUT and DELETE for working with the required components. REST stands for Representational State Transfer.

Difference Between SOAP and REST

Below is the main difference between SOAP and REST API



SOAP stands for Simple Object Access Protocol REST stands for Representational State Transfer

SOAP is a protocol. SOAP was designed with a specification. It includes a WSDL file which has the required information on what the web service does in addition to the location of the web service.

Client Server



Layered System

Uniform Interface

SOAP cannot make use of REST since SOAP is a protocol and REST is an architectural pattern. REST can make use of SOAP as the underlying protocol for web services, because in the end it is just an architectural pattern.

SOAP uses service interfaces to expose its functionality to client applications. In SOAP, the WSDL file provides the client with the necessary information which can be used to understand what services the web service can offer.

<SOAP-ENV:Envelope xmlns:SOAP-ENV SOAP-ENV:encodingStyle <Demo.guru99WebService


SOAP can only work with XML format. As seen from SOAP messages, all data passed is in XML format. REST permits different data format such as Plain text, HTML, XML, JSON, etc. But the most preferred format for transferring data is JSON.

When to use REST?

One of the most highly debatable topics is when REST should be used or when to use SOAP while designing web services. Below are some of the key factors that determine when REST and SOAP API technology should be used for web services REST services should be used in the following instances

Limited resources and bandwidth – Since SOAP messages are heavier in content and consume a far greater bandwidth, REST should be used in instances where network bandwidth is a constraint.

Statelessness – If there is no need to maintain a state of information from one request to another then REST should be used. If you need a proper information flow wherein some information from one request needs to flow into another then SOAP is more suited for that purpose. We can take the example of any online purchasing site. These sites normally need the user first to add items which need to be purchased to a cart. All of the cart items are then transferred to the payment page in order to complete the purchase. This is an example of an application which needs the state feature. The state of the cart items needs to be transferred to the payment page for further processing.

Caching – If there is a need to cache a lot of requests then REST is the perfect solution. At times, clients could request for the same resource multiple times. This can increase the number of requests which are sent to the server. By implementing a cache, the most frequent queries results can be stored in an intermediate location. So whenever the client requests for a resource, it will first check the cache. If the resources exist then, it will not proceed to the server. So caching can help in minimizing the amount of trips which are made to the web server.

Ease of coding – Coding REST Services and subsequent implementation is far easier than SOAP. So if a quick win solution is required for web services, then REST is the way to go.

Next in this SOAP and REST difference tutorial, we will learn when to use SOAP API.

When to use SOAP?

SOAP should be used in the following instances

Asynchronous processing and subsequent invocation – if there is a requirement that the client needs a guaranteed level of reliability and security then the new SOAP standard of SOAP 1.2 provides a lot of additional features, especially when it comes to security.

A Formal means of communication – if both the client and server have an agreement on the exchange format then SOAP 1.2 gives the rigid specifications for this type of interaction. An example is an online purchasing site in which users add items to a cart before the payment is made. Let’s assume we have a web service that does the final payment. There can be a firm agreement that the web service will only accept the cart item name, unit price, and quantity. If such a scenario exists then, it’s always better to use the SOAP protocol.

Stateful operations – if the application has a requirement that state needs to be maintained from one request to another, then the SOAP 1.2 standard provides the WS* structure to support such requirements.

Next in this REST vs SOAP API difference, we will learn about challenges with SOAP API.

Challenges in SOAP API

API is known as the Application Programming Interface and is offered by both the client and the server. In the client world, this is offered by the browser whereas in the server world it’s what is provided by the web service which can either be SOAP or REST.

Challenges with the SOAP API

WSDL file – One of the key challenges of the SOAP API is the WSDL document itself. The WSDL document is what tells the client of all the operations that can be performed by the web service. The WSDL document will contain all information such as the data types being used in the SOAP messages and what all operations are available via the web service. The below code snippet is just part of a sample WSDL file.

<definitions name=”Tutorial”

As per the above WSDL file, we have an element called “TutorialName” which is of the type String which is part of the element TutorialNameRequest.

Now, suppose if the WSDL file were to change as per the business requirements and the TutorialName has to become TutorialDescription. This would mean that all the clients who are currently connecting to this web service would then need to make this corresponding change in their code to accommodate the change in the WSDL file.

This shows the biggest challenge of the WSDL file which is the tight contract between the client and the server and that one change could cause a large impact, on the whole, client applications.

Document size – The other key challenge is the size of the SOAP messages which get transferred from the client to the server. Because of the large messages, using SOAP in places where bandwidth is a constraint can be a big issue.

Next in this RESTful vs SOAP difference, we will learn about challenges with REST API.

Challenges in REST API

Lack of Security – REST does not impose any sort of security like SOAP. This is why REST is very appropriate for public available URL’s, but when it comes down to confidential data being passed between the client and the server, REST is the worst mechanism to be used for web services.

Lack of state – Most web applications require a stateful mechanism. For example, if you had a purchasing site which had the mechanism of having a shopping cart, it is required to know the number of items in the shopping cart before the actual purchase is made. Unfortunately, the burden of maintaining this state lies with the client, which just makes the client application heavier and difficult to maintain.

Difference between SOAP Vs CORBA Vs DCOM Vs Java RMI

Remote access techniques such as the RPC (Remote Procedure calls) methods were in common use before SOAP and REST API came along. The various remote access techniques which were available are mentioned below.

DCOM – This is the Distributed Component Object Model, which is a proprietary Microsoft technology for clients to access remote components. The biggest issue with this mechanism was it was up to the client application to free up resources when no longer required.Secondly, when the client sent the request, it was up to the client to ensure that the request was wrapped or marshaled in a correct way so that the web service could understand the request sent. Another issue was if the client application was a Java based application which had to work DCOM (Microsoft Technology) additional coding was required to ensure that applications built in other programming languages could work with DCOM based web services.

Java RMI – Known as Java Remote Method Invocation, this was Java implementation on how remote objects could be called through remote procedure calls. The biggest restriction of this technology was that Java RMI could only be run on a Java Virtual Machine. This meant that the calling application also has to be run on the Java framework in order to make use of Java RMI.

The main differences between SOAP and these techniques are as follows

Working over HTTP – All of the RPC techniques have one big limitation, and it is that they don’t work by the HTTP protocol. Since all applications on the web had to work on this protocol, this used to be a major roadblock for clients which had to access these RPC-style web services.

Working with non-standard ports – Since the RPC style web services did not work by the HTTP protocol, separate ports had to be open for them for clients to access the functionality from these web services.

Best Web Hosting Services In 2023

Best Web Hosting Services in 2023

Top web hosting services reviewed and rated

Funmi Looi Somoye

If you’re looking for the best web hosting services available on the market right now, you’re in the right place!

Whether you’re a developer, a small business or just hoping to build your own website, our experts have brought you the best web hosting providers for a variety of different needs.

We have researched and checked safe and reliable services that have excellent features that would suit both personal and business use cases. So, what are you waiting for? Let’s jump right in.

Products at a Glance

How we picked the best web hosting services

Picking the best web hosting services is not the easiest task. But, that’s where we come in. Our experts have selected the top web hosting services for anyone whether you are a small business owner or blogger.

that have dedicated support.

Our Recommended

Best Web Hosting Services in 2023




Great WordPress hosting options

Excellent customer service


No cloud-based hosting

Bluehost Web Hosting is a budget-friendly, flexible WordPress hosting service. It comes with a bunch of features that would meet any hobbyist or business that integrates perfectly with WordPress’s functionality.

They offer shared web hosting which is perfect for those looking for a cheaper alternative and are not expecting much traffic to their site. With plans coming in as little as $2.95 a month, this is an easy budget-friendly option. Unfortunately, they do not offer short-term commitments and you will have to sign up for yearly subscriptions.

If you’re looking for VPS web hosting, and require more power, Bluehost can support this. These plans start at $39.99 a month and come with 30GB of SSD, 2GB RAM and 1TB of data transfers as a standard. The user interface is also clean and easy to use meaning you can get started on the platform in no time.



Flexible and scalable hosting plans

Reliable server performance

Easy to use

24/7 live chat support



Relatively low storage space for some plans

As the name suggests, Cloudways is another cloud-based hosting platform that is great for small businesses. This website hosting platform can help you get your WordPress site, e-commerce store or PHP application up and running in no time.

With this platform, you can choose between five different server providers such as Digital Ocean, AWS and Google Cloud. Launching and managing your website is easy thanks to its neat features such as automated backups, free SSL and team collaboration tools.

Customer support is essential for any small business and with Cloudways you’ll gain access to a 24/7 live chat support. Compared to other web hosting sites you will get relatively low storage space for this price but you are getting free cloud hosting as a default.

All in all, Cloudways is the ideal hosting solution for small businesses, and freelancers that want fast, reliable, and flexible cloud hosting.



Low-cost plans

Great customer service

Dedicated website builder


No phone support

Hostinger is a great all-rounder web hosting provider. This option has high-quality customer service with a crew that is here to help you 24/7.

The platform offers shared web hosting like many other sites. Hostinger offers three Linux-powered shared web hosting plans called Single, Premium and Business. Plans start at $9.99 a month which drops to $3.49 if you commit to a one-year plan.

The Single plan lets you host one website, which comes with one email address and 50GB of SSD and 100GB of monthly data transfers.

If you are interested in VPS web hosting, Hoststringer comes with eight Linux-based plans. These start at $8.99 a month, or $2.99 if you commit to one year. These subscriptions are better suited to businesses. As a bonus, Hostinger is also integrated with WordPress, with its own dedicated plans too.



Helpful customer service

Feature heavy

Great shared hosting offerings


No Window Server options

HostGator is a top choice for anyone looking for a feature-heavy web hosting provider. This platform has many offerings from WordPress integration, VPS and dedicated server packages.

HostGator also provides shared web hosting which is great for those on a budget. They’re unique because they offer both Linux and Windows-based shared hosting plans. For Linux packages, plans start at $11.95 a month or $3.95 if you commit to an annual plan. This comes with unlimited disk space, data transfers and email addresses – wow! You also get a free SSL management system and e-commerce platforms. For Windows-based plans expect a $7.96 monthly fee, dropping to $6.36 if you commit to a year. You’ll also get the same unlimited features as the Linux plan too.

HostGator also offers cloud web hosting services but only for Linux platforms. To summarise this option is fantastic for anyone who is a blogger or small business.

Features and Considerations

When deciding which web hosting services to go for there are a few things you should consider. First things first, you should understand your website needs. If you are hoping to build a personal blog you may want to opt for a shared web hosting package. On the other hand, if you are a business owner with lots of website traffic, opting for a dedicated web server may be the best option.

Next, it is important to consider key features. Some of the features you should look for are bandwidth, storage space, uptime, security, support, and scalability as these will ensure your website runs efficiently but is also safe from malicious attacks.

Finally, to find the right web hosting plan consider your budget and key needs. There are different types of hosting plans available, such as shared hosting, VPS hosting, cloud hosting, and dedicated hosting. Each type has its own pros and cons, so you should weigh them carefully before making a decision

If you’re looking for something different, why not check out our other software guides?

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What are the 3 types of web hosting?

There are three types of web hosting services. First, you have shared hosting. This is the most common type of hosting and is popular with those with small websites or personal blogs due to its low cost. Next, there is dedicated hosting, which is the case where you rent an entire web server. The final type of hosting is cloud hosting. This option consists of a virtual server built from singular web servers.

Our Verdict

Editor’s Pick

Bluehost Web Hosting

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Check Price 

Our top pick is the Bluehost Web Hosting service. BlueHost is one of the largest web hosting providers out there with top-quality customer support and packages to suit any needs. This platform offers a range of different options from low-cost shared hosting for personal sites to a wide range of WordPress plans that can help you build a site easily and fast. With that being said, all of our options are reliable and safe for anyone looking to build a website. It all depends on your needs!

Create A Virtual Machine For Free On Microsoft Azure

This article was published as a part of the Data Science Blogathon.


This article will show how we can create a free student account on Microsoft Azure without any credit/debit card details and get $100 free for the first 12 months. The prerequisite is that you must have a school or university email address to avail of this benefit.

After creating the student account, I will also show you how you can create a virtual machine on it to deploy your web applications.

First, let’s discuss Microsoft Azure in more detail.

It is a public cloud computing platform developed by Microsoft. It includes a computing engine, analytics, storage, networking, etc. It also provides a portal for users to manage their cloud services and resources that they have taken from Microsoft.

Below are the various services offered by Microsoft Azure:

This tutorial will use its Compute Engine service and create a Virtual Machine to host web applications.

Let’s get started, 😉

Creating a Student Account

In this section, we will create our free student account. As I mentioned earlier, you must have a school or university email.

1. Go to the Microsoft Azure Website.

3. Now login to your Microsoft Account, or you can create a new account if you don’t have any.

Note: Do not use your Work/Institution email while signing in on your Microsoft Account. Log in using any of your personnel’s Gmail or Yahoo email addresses. We will later use the Work/Institution email to verify the student account.

4. After successful login, a Student Verification Page opens, in which you have to enter your Work/Institution email address to verify your academic status.

If your Work/Institution email is valid, you will receive an activation link on your Work/Institution email address to activate your account.

After activating the account, you will be automatically redirected to your Azure Portal. Or, you can also access your portal via that link.

It is what your Azure Portal looks like:

Creating a Virtual Machine

In this section, we will create our Ubuntu Virtual machine on Microsoft Azure.

2. Navigate to Create and then select Azure virtual machine. Refer to the image below.

3. Enter the VM Credentials

Navigate to the Basics tab and create a new Resource Group. Also, enter the Name and Region of the VM.

Note: Sometimes, you will face an issue with the availability of the VMs, that the VMs are not available in the selected region due to the high demand. It mainly occurs in the free tier accounts. If you don’t find any available region, leave that part empty and let Azure select a suitable region automatically.

Now select the following:

Select Availability zone as Zones 1 because we want our server only in one zone. But you can also select multiple zones if you wish for higher availability and fewer downtimes.

Then select the Operating System of your choice. In this tutorial, we have chosen a Ubuntu Server.

Finally, please choose the size of the server. It depends on your budget and requirements.

Then we will set an SSH Public Key to access our VM Remotely. Also, we will select the Inbound port rules to none. Inbound port rules are used to create the firewall settings, and we will make these settings later in the Networking section of the VM.

What is SSH?

SSH (Secure Shell) is a network protocol that enables a secure connection between two machines. It allows transferring files and data in a highly secure manner, using encryption algorithms to encrypt the data during the transfer.

By SSH, we will connect our Local Machine to that VM using a private-public key pair.

Now Navigate to the Disks section, where we will select the type and size of the Disk that we want to use with the VM.

You can select between an HDD or an SSD based on your budget.

Now, you have to create a disk of the particular size that you want to use.

You can select the Size and Type of the Disk according to your requirement.

After creating the Disk, move next to the Networking section.

Now we will select the PORTs in which we want to listen to the requests. Also, please enter the name of your security group, and then we will add a new Inbound rule.

For the Source, we will select * to open all the ports. But for the Destination, we will select only some specific ports on which we can make our server listen to requests. In this tutorial, we will open default PORT 80 and PORT 5000.

Note: You must run your web server on PORT 80 or on PORT 5000 to access your web page publically.

Now go back to your Networking section.

We will not use a Load Balancer at this time. It is used to distribute the traffic between many servers. If you want to know what is a load balancer and wants to create it. You can refer to my other article. In this, I have demonstrated how can we create a load balancer on the Google Cloud Platform.

Now Navigate directly to the Tags section. We don’t have something to change in the Management and Advanced Section. But if you want to explore it, you can also explore it.

We will create a Tag name in the Tags section to categorize the resources.

After that, please review all the configurations of the VM before the final commitment.

Review all the configurations here

Note: Never share your Private key with anyone. Also, keep it with you because you cannot download it again.

Your downloaded private key must look like this:

Save your private key. You don’t get it later on if you have deleted it. Now, you will be redirected to your VM instance.

We will now establish a secure connection between our local machine and the VM instance we have just created.

Put the below-highlighted code in your local machine terminal. The code which is shown below is different for your virtual machine.

Now, open your command prompt and paste that code along with the path of the Private Key that you have downloaded previously.

After authenticating successfully, you will be entered into your VM. You can also monitor the CPU usage, RAM usage and Disk Utilization.

Hurray🎉, now the VM is ready to deploy your web applications.


This tutorial discussed how we could create a free student account on Microsoft Azure. Generally, for the standard account, you need a valid credit card or a debit card to verify your payment details. Still, for students, you only need a valid student email address provided by your university or the institution in which you are studying. Microsoft also offers free 100USD for 12 months to try its services.

Instead of Microsoft Azure, you can also use other famous cloud platforms like Google Cloud or Amazon Web Services. They also provide similar services at a competing price. In the upcoming articles, I will try to cover more services of Microsoft Azure.

4. Finally, we have connected our local machine with the VM using the Private SSH Key.

Do check my other articles also.

The media shown in this article is not owned by Analytics Vidhya and is used at the Author’s discretion.


Web Content Writing Services Benchmarking In 2023

Research shows that 77% of Internet users read web content regularly before making a purchase-related decision.1 There are many companies offering web content writing services. However, considering the writer’s field expertise, flexibility in the content creation process, and the means of communication, finding the right vendor can be time-consuming. Working with a vendor that is not aligned with your company’s goals can also lead to a lack of success in content work.

We conducted a benchmarking study to fill the gap and help businesses in their vendor selection process. Here we identified some key metrics to consider while choosing the correct vendor:

6 Key criteria for choosing web content writing services

Some criteria are quite domain specific and rely on the specific buyer. SEO expertise for a high traffic website is quite different from a new website. Therefore, such criteria need to be assessed by the buyer.

However, some criteria such as API connectivity can be assessed objectively and they were evaluated by our team for the benchmark set of vendors based on vendor’s claims online.

Criteria that need to be assessed during the procurement process 1- SEO expertise 2- Proofreading

Misspellings, grammar mistakes, or poorly written content give the readers the impression of unprofessionalism, negatively affecting brand reputation. Thus, proofreading the article before publishing is a must.

Figure 1. A proofreading checklist before publishing content

3- Domain expertise

Being knowledgeable and writing content in one area does not mean that the writer can produce quality content articles in other fields. Thus, working with writers with expertise in the market you are competing in is crucial.

Criteria that AIMultiple team assessed 4- Languages offered

Although content written in English appeals to many readers, some companies targeting a market or population require content written in a specific language. Thus, the variety of languages the vendors offer should also be considered, depending on the company’s needs.

5- API connection

While working with other companies, it can be challenging to find common ground as both companies may use different systems, software, etc. For this reason, working with companies that offer Application Programming Services (API) connections can make collaborating easier.

6- Local writers

Even if people speak the same language, their interests, what they pay attention to, etc., can also change depending on where they live. That’s why working with writers who can use a local language that specifically targets an audience can make the content more appealing.

Vendor selection

After identifying how vendors fit the selected criteria above, we filtered vendors based on their market presence.

We relied on the number of B2B reviews and employees of a company to estimate its market presence because these criteria are

public and verifiable

correlated with a company’s success in the market

Therefore, we set certain limits to focus our work on top companies in terms of market presence, selecting firms with

50+ employees

5+ reviews on review platforms including G2, Trustradius, Capterra, chúng tôi following companies fit these criteria:


Below, you can see the results of our benchmarking study. As SEO practices, proofreading, and domain expertise are included in all platforms, we did not include them in the table.

Figure 2. Comparison of content writing services vendors based on the criteria presented above

Transparency statement:

Don’t hesitate to get in touch with us if you have any additional questions about content writing services:


1- Ouellette, Coral (April 22, 2023). “Ultimate List of Blogging Statistics and Facts (Updated for 2023)”. Optinmonster. Retrieved November 16, 2023.

2- Storm, Macy (June 16, 2023). 8 Google Search Statistics That Prove Why You Need SEO. WebFx. Retrieved November 20, 2023.

Begüm Yılmaz

Begüm is an Industry Analyst at AIMultiple. She holds a bachelor’s degree from Bogazici University and specializes in sentiment analysis, survey research, and content writing services.





Microsoft Band Vs The Wearable Competition

Microsoft Band vs the Wearable Competition

You’d need a very big wrist to wear this year’s crop of fitness bands and smartwatches, but Microsoft believes the new Microsoft Band can elbow out the competition. Straddling the line between smartwatch and health tracker – not to mention spanning not only Windows Phone but iPhone and Android, in a play for cross-compatibility that rivals could learn a lesson from – the sensor-packed wearable claims to deliver the best of both worlds. In the process, though, Microsoft has arguably given itself double the challenge, so I pulled up my sleeves to see how the Microsoft Band holds up.

On the smartwatch side, you get a smaller display but an arguably smaller form-factor. Microsoft’s play for compactness isn’t entirely successful, though, given the chunkiness of its strap; as we noted yesterday, all those sensors have to go somewhere.

Nor is it necessarily less discrete, particularly when Motorola’s Moto 360 has its traditionally-styled round display.

Battery life promises to be more akin to a smartwatch than a fitness band, too: Microsoft is saying two days of use, versus the roughly day-long runtimes of the Android Wear crowd (and what Apple is warning us to expect from the Apple Watch). You’ll get more runtime out of a Pebble or something based on Qualcomm’s Toq platform, such as the new Timex GPS One+; then again, you don’t get a color touchscreen with Pebble, and the mirasol panel on the Timex has muted colors and a dearth of third-party app support.

That app range is going to become increasingly important as third-party developers weigh in. There’s a fairly broad selection for Pebble, but the aging hardware represents the most significant limitation. Developers simply don’t get the system grunt that they do with, say, Android Wear.

That’s not to say Android Wear users have a vast choice either, of course. The Play Store is gaining a gradual trickle of titles, certainly, but it’s far from a gush, and some of the momentum has been lost as developers get to grips with both square and circular screens. Google’s latest Android Wear update arguably hasn’t helped, either, enabling GPS support which is something the first generation of hardware doesn’t actually come equipped with.

It’s too soon to say how Apple Watch will fare for apps, though given Apple’s strategy of teasing iOS coders with its early preview this year, and past evidence for other platform debuts like iPad, I’d expect a fair few more titles out the gate than Android Wear managed. That’s academic for the moment, though, since you can’t actually go out and buy an Apple Watch yet.

Things get murkier on the fitness wearable side. Compared to mainstream models like Jawbone’s UP24 the Microsoft Band is a lot chunkier, though you do get that integrated display rather than having to check the app all the time.

Battery life is shorter as a result – Jawbone’s latest firmware pushed the UP24 to as much as fourteen days use on a charge – and, unlike designs from Nike and others, you’ll still need a proprietary charging cable rather than regular USB.

Microsoft also has an edge in the actual range of fitness activities its wearable supports. Whereas most of the trackers do just that – keep an eye on your performance – they’re reliant on the wearer themselves figuring out what kind of exercise to attempt.

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