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A new report from The Wall Street Journal dives deep into Apple and its lack of success in India.
According to the report, Apple’s Indian iPhone shipments, as well as its market share, have fallen significantly in the past year.
Meanwhile, Android OEMs are finding huge success in India, mainly by working with — not against — the market.
It’s no secret that the entire smartphone industry is betting big on India. In many parts of the world — including the United States — smartphone sales are flattening since pretty much everyone has a smartphone by now. In India, however, less than a quarter of over 1.2 billion Indians own a smartphone, which means big opportunities for manufacturers.
One would assume that Apple — one of the world’s biggest smartphone makers — would also see huge success in India. However, according to a new report from The Wall Street Journal, Apple is facing “little success” in the country, while Android OEMs are doing very well indeed.
According to the report, Apple’s main issue is its refusal to alter its business strategies to accommodate the Indian market. In the U.S., as in the rest of the world, Apple releases select few products per year, focusing on using marketing to create a passionate demand for those high-priced products. This strategy has made it the world’s most profitable company.
Apple will update China iPhones to prevent ban, but Qualcomm still fighting
In India though, this tactic doesn’t work as well. When it comes to smartphones, most Indians are looking for inexpensive devices with a focus on a few integral features, like battery life, for example. The average Indian consumer wants to spend about $250 on a smartphone, pay for it all at once, and then connect it to a prepaid wireless plan.
In other words, most Indians see a smartphone as a tool, not a status symbol.
Although Apple does offer an older iPhone model in this ideal price range — the iPhone SE from 2023 goes for about $250 in the country — it isn’t helping its overall sales. Since 2023, Apple’s market share has halved from a measly 2 percent to a paltry 1 percent. It also shipped 40 percent fewer iPhones to the country over the past year.
Back in 2023 when Apple’s revenue in India was climbing, the company reportedly created a five-year plan for the market. Its goal was to raise its Indian revenue from $1 billion per year to $5 billion per year by 2023. However, in its most recent fiscal report, the company reported Indian revenue of only $1.8 billion.
Apple seems to think the Indian market is business as usual, but it’s not. Android OEMs understand this, and are flourishing.
This report makes it clear that Apple’s strategy is not working even by its own metrics.
Meanwhile, Android OEMs are seeing much success in India. OnePlus, in particular, is doing very well in the country, with 30 percent of the premium smartphone market — more than even Samsung, the world’s biggest smartphone manufacturer. Fellow Chinese OEM Xiaomi is also seeing a lot of success in the country by offering a slew of powerful-but-cheap Android devices.
If Apple doesn’t want India to become Android’s biggest success story, it’s going to have to dramatically alter its business strategy. This WSJ report makes that clear. The question then becomes: will it do so?
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Artificial intelligence is getting cheaper, better at the tasks we assign it, and more widespread—but concerns over bias, ethics, and regulatory oversight still remain. At a time when AI is becoming accessible to everyone, the Stanford Institute for Human-Centered Artificial Intelligence put together a sweeping 2023 report analyzing the ins and outs of the growing field. Here are some of the highlights.A growing number of publications
The number of publications alone on the topic tell a story: They doubled in the last decade, from 162,444 in 2010 to 334,497 in 2023. The most popular AI categories that researchers and others published on were pattern recognition, machine learning, and algorithms.
What’s more, the number of patent filings related to AI innovations in 2023 is 30 times greater than the filings in 2023. In 2023, the majority of filed patents were from China, but the majority of patents actually granted were from the US.
The number of users participating in open-source AI software libraries on GitHub also rose from 2023 to 2023. These libraries house collections of computer codes that are used for applications and products. One called TensorFlow remains the most popular, followed by OpenCV, Keras and PyTorch (which Meta AI uses).Computers that analyze images and understand speech
Specifically, out of the various tasks that AI can perform, last year, the research community was focused on applying AI to computer vision, a subfield that teaches machines to understand images and videos in order to get good at classifying images, recognizing objects, mapping the position and movement of human body joints, and detecting faces (with and without masks).
[Related: MIT scientists taught robots how to sabotage each other]
For image classification, the most popular database used to train AI models is called ImageNet. Some researchers pre-train their models on additional datasets before exposing them to ImageNet. But models still make mistakes, on average mis-identifying 1 out of 10 images. The model that performs the best is from the Google Brain Team. In addition to identifying images and faces, AI can also generate fake images that are nearly indistinguishable from real ones, and to combat this, researchers have been working on deepfake detection algorithms that are based on datasets like FaceForensics++.
[Related: This new AI tool from Google could change the way we search online]
Natural language processing, a subfield that has been actively explored since the 1950s, is slowly making progress in English language understanding, summarizing, inferring reasonable outcomes, identifying emotional context, speech recognition and transcription, and translation. For basic reading comprehension, AI can perform better than humans, but when language tasks get more complicated, like when interpreting context clues is necessary, humans still have an edge. On the other hand, AI ethicists are worried that bias could affect large language models that draw from a mixed bag of training data.Big tech and AI
Tech companies like Amazon, Netflix, Spotify, and YouTube have been improving the AI used in recommendation systems. The same is true for AI’s role in reinforcement learning, which has enabled it to react and perform well in virtual games such as chess and Go. Reinforcement learning can also be used to teach autonomous vehicles tasks like changing lanes, or help data models predict future events.
As AI appears to have become better at doing what we want it to do, the cost to train it has come down as well, dropping by over 60 percent since 2023. Meanwhile, a system that would’ve taken 6 minutes to train in 2023 would now only take a little over 13 seconds. Accounting for hardware costs, in 2023, an image classification system would take less than $5 to train, whereas that cost would’ve been over $1,000 in 2023.More jobs and students
More AI applications across industries means more demand for AI education and jobs. Across the US in 2023, California, Texas, New York, and Virginia had the highest demand for AI-related occupations. In the last decade, the most popular specialties among PhD computer science students were artificial intelligence and machine learning.
Private investment in AI is at an all-time high, totalling $93.5 billion in 2023 (double the amount from 2023). AI companies that were skilled in “data management, processing, and cloud,” according to the report, got the most funding in 2023, followed by companies dedicated to “medical and healthcare” and financial technology (fintech for short).How is the government using it—and regulating it?
In fiscal year 2023, US government agencies spent $1.53 billion on AI research and development for non-defense purposes, which was 2.7 times the amount spent in fiscal year 2023. For defense purposes, the Department of Defense allocated $9.26 billion across 500 AI research and development programs in 2023, which was about 6 percent more than what it spent in the year before. The top two uses of AI were for prototyping technologies and in programs countering weapons of mass destruction.
Last, the report looked at global, federal, and state regulations related to AI (looking for keywords like artificial intelligence, machine learning, autonomous vehicle or algorithmic bias). The report examined 25 countries around the world, and found that they have collectively passed 55 AI-related bills to law from 2023 to 2023. Last year, Spain, the UK and the US each had three AI-related bills that became law.
Apple TV+ supports a wide range of platforms including iPhone, iPad, Apple TV, Mac, Amazon Fire TV, Roku and some latest sets from Samsung, Roku, LG, Vizio, and Sony. You guessed it, didn’t you? Conspicuous by their absence are Android TV and Chromecast.
What if you are living on the other side of the spectrum but wish to watch Apple TV+ shows and movies on Chromecast and Android TV? Though not straightforward, there are some workarounds to get across the line. Let me take you through!
How to Cast Apple TV+ Shows and Movies on Chromecast and Android TV
The Easiest Solution: Cast A Tab from Your Chrome Browser
For those unfamiliar, Apple TV+ has a full-fledged web app that works on Safari, Chrome, and Firefox. Google Chrome comes with a feature called “Cast” that can let you cast a tab from your computer to your Android TV or Chromecast device. What’s more, you can use this feature to even mirror your Android phone or tablet’s screen to your TV. So, give it a shot!
To Show Chrome from Your Computer, Make Sure You Have:
Chromecast, Chromecast Ultra, or TV with Chromecast built-in
Strong Wi-Fi connection
Be sure the computer and the Chromecast device are connected to the same Wi-Fi network
The latest version of Google Chrome (version 72 or higher)
Step #1. Once you have fulfilled all the requirements, open Chrome on your computer and head over to Apple TV Plus web app. Then, sign in to your Apple TV+ Plus account.
That’s it! Now, go ahead and enjoy Apple TV Plus on your Android TV.
Once you have watched the content, head over to the address bar in Chrome on your computer → Cast and choose Stop.
Cast a Chrome Tab from Android Device to Android TV
Make sure you have Chromecast, Chromecast Ultra, or TV with Chromecast built-in
Ensure that the Android phone or tablet and Chromecast device are connected to the same Wi-Fi network
Step #1. On your Android phone or tablet, launch Settings app → Connected devices and choose Cast.
Step #2. Next, select your Chromecast device. Now, you know what to do, don’t you? (Simply head over to Apple TV+ web app in Chrome app → sign in to your account and play anything you want).
Once you have watched the video, head over to the Settings app on your Android device → Connected devices → Cast. Now, Select your Chromecast device and choose Disconnect.
Agreed, it doesn’t offer the best experience and you have to control the playback from your computer. But it does offer a cost-effective option, isn’t it?
A Workaround If You Prefer: Cast Apple TV+ Directly from Your iPhone to Android TV
While Apple doesn’t allow iPhone users to AirPlay Apple TV content to Android TV, there are quite a few third-party mirroring apps that can fill up the void. The software that I have tried and found up to the mark is ApowerMirror. It’s feature-rich and works elegantly in allowing you to stream content from your iOS device to your Android TV.
To get started, simply download the app both on your iPhone and TV. Ensure that they are connected to the same Wi-Fi network. After that, open the app on your smartphone → tap on the M button. Now, the name of your TV will appear on the screen.
After the app has recognized the TV, select “Phone Screen Mirroring“. Finally, tap on “Start Now” and you are ready to go!
The Most Efficient Solution: Get Fire TV, Roku or Apple TV
Well, if you wish to enjoy Apple TV+ to the fullest, better get Fire TV, Roku or Apple TV 4K. These devices not only fully support the streaming app but also offer a full-fledged streaming experience. Moreover, you can ideally customize the app so that it’s in line with your taste.
I know this trick might not sound a solution to many. And I fully agree with it. But what if you have an iPad Pro (2023) or MacBook and wish to watch your favorite Apple TV shows or movies on Chromecast? Well, in this situation, all you need to do is just use an HDMI adapter to plug in your notebook or tablet directly to the TV. After that, fire up the TV app and then stream media.
What if you want to steam Apple TV+ content from your iPhone and iPad equipped with Lightning port to Android Tv?
Well, in this case, you need to use an adapter and HDMI cable.
Apple’s Lightning Digital AV Adapter and an HDMI cable can get the job done for you.
Don’t miss out:
By the way, what has caught your eyes in Apple TV+? Do share your two cents with us.
Suraj is an operations head on the iGB team. He contributes to the social media section along with tips and tricks for iPhone, Apple Watch. Apart from blogging, he likes to work out as much as he can in his gym and love to listening to retro music.
If you are worried about your current screen time usage or the screen time usage of someone in your family. This article will show you how to check and manage the amount of screen time you are putting into your device and apps each and every week. If you haven’t checked it before, you’re more than likely going to be terrified.
Related: How to fix Google Chrome keeps installing bad extensions even after uninstall.
Mobile device usage around the world is at all-time highs and is starting to negatively affect all aspects of human society. It’s become so bad that people are spending hours staring at their devices while they are at work and then for even longer when they get home. The average screen time around the world is between 6 and 10 hours a day. Which is essentially more time spent staring at a screen than sleeping… Crazy right?!
If you are curious about your current screen usage and have intentions to scale it back all modern devices have wellbeing options that include screen time monitoring among a range of other interesting features. These allow you to check how much time you are spending in each app and your daily/weekly screen time. If you’ve never thought about it before you’ll more than likely be shocked when you see your usage for the first time. I know I was. But I’ve managed to get mine down to under 2 hours a day (including work time) Which is fantastic.
How do you check your weekly screen time report on Android?
In order to check your screen time info on Android devices, you will need to do the following.
First, open Settings, then go to Digital Wellbeing and parental controls. This will show your current screen for the day with a small breakdown of the apps that you have used during this time.
From this screen tap the graph icon in the top right-hand corner of the screen this will bring up your weekly usage from the previous week. Not the current week so far. A week is counted from Sunday to Midnight Saturday.
If you go back one screen to the Digital Wellbeing screen you will find a ton of different options that you can use to help manage the amount of time you put into your device.
App timers will also allow you to see a full breakdown of the usage of each app (all apps installed on your device)
If you don’t see any wellbeing options on your Android device, you are using an older version of Android that doesn’t support the feature. This means you will have to try updating your device. Or upgrading your device if it doesn’t support a newer version of Android.
How to set screen time goals on Android devices.
To set your screen time goals on Android devices tab Screen Time below Your goals then tap Set goal and configure your daily screen time goal. Once you’ve done this you will get notifications as you progress throughout the day. Try not to go in too aggressively at the start otherwise, you will be disappointed with your failure to meet your goals early on and give up on the process. You should also consider removing certain apps that are just time wasters like Tik Tok, Instagram and Facebook, among others.
iMessage, Apple’s own messaging service for iPhone, iPad, iPod Touch and Mac users, has been quite a success since it appeared on iOS 5 and OS X Lion. Yet, like most similar services of the kind, it’s had its share of issues and problems, with the main one being the lack of a proper blocking/reporting feature for spam messages. iOS 7 came with a feature allowing users to block those causing the offense. To bring this further, Apple recently rolled out a spam reporting feature allowing anyone to report troublesome users/messages to Apple.
Late last year, vulnerabilities were exposed in Apple’s iMessage infrastructure, which allowed just about anybody to spam another’s device with a simple Dos-like attack. This attack, alongside two to three other small vulnerabilities, highlighted the need for Apple to have a far more firm approach to security with iMessage, and since then, we’ve seen the company make significant developments in an attempt to do exactly that.Differentiate Between A SMS/MMS and an iMessage
You shouldn’t mix these two up. This method is for reporting spam iMessages, while for spam SMS’s, be sure to contact your mobile service provider. On iOS, the main difference between a regular SMS/MMS and a iMessage is that a SMS will have a green box around it, while an iMessage will have a blue one, as shown below:
Another difference is that iMessages will have “iMessage” written on top of the window:
For Mac OS X users, by default, all your messages should be iMessages as SMS/MMS aren’t currently supported by OS X.Report An iMessage
Screenshot of the message you received (How to take a screenshot: iOS/OS X)
Full email address/contact number from which you received the iMessage
The date and time you received the message
Here’s the complete process as Apple outlines on its website:A Simple Method To Block iMessages in iOS
While the method detailed above could be better implemented with a simple “Spam” button, Tim Cook hasn’t decided to include such a feature, so we’re currently stuck with the method above to report spam messages. There is a simple workaround, though, to easily block iMessages coming from unknown numbers in iOS. All messages coming from numbers not saved in your Contacts list will automatically be blocked. To do this:
1. Open up the iMessage from the sender you would like to block.
4. Simply scroll down and select “Block this caller” to block the sender.
Many new features have emerged in iOS over the years, and amongst those, iMessage is arguably the most useful in the day-to-day routine. While it has its fair share of issues, its nice to see that work is being done to ensure a much improved overall service for the future. With the method narrated above, you should easily be able to report and block spam messages in iMessage.
Shujaa Imran is MakeTechEasier’s resident Mac tutorial writer. He’s currently training to follow his other passion become a commercial pilot. You can check his content out on Youtube
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Apple Watch to swap physical for virtual buttons says report
Apple plans to change the Apple Watch buttons to touch-sensitive controls, insiders claim, cutting out moving parts and potentially improving battery life of future versions of the smartwatch. The Apple Watch currently has two physical controls: a large button on the side, and the so-called Digital Crown, which both rotates and presses in.
The latter was Apple’s take on bringing a classic watch feature into the digital age. The wheel-like control that protrudes from the side of the smartwatch can be used to scroll through longer lists of notifications and more. Pressing in on it acts as a select button.
That scrolling capability will be preserved, but the press-to-select will be replaced with a virtual button. That’s according to a source speaking to Fast Company, which suggests Apple is looking to convert the two side buttons to virtual controls. These would echo the mechanism of the virtual home button first seen on the iPhone 7, which did not physically depress.
Instead, Apple used its Taptic Engine – the more precisely-controlled vibration motor that it uses for haptic feedback as well as vibration alerts – to simulate the feel of a button press through the fingertip. The home button was eventually deprecated altogether in the iPhone X, but the Taptic Engine still delivers the feel of a physically-moving control depending on the on-screen interface.
The new Apple Watch will take a similar approach. The side buttons – both the independent button and the press-to-select feature of the Digital Crown – will no longer actually push in, instead registering the pressure of the fingertip and then buzzing for precise haptic feedback. For Apple, there are several upsides to such a system.
For instance, fewer moving parts means it’s easier to make the new Apple Watch more water-resistant. The current Apple Watch Series 3 can be worn at depths of up to 50 meters, but is not rated for scuba diving, waterskiing, or anything that involves high-velocity water. Switching to a more sealed design might allow Apple to lift that limitation.
Meanwhile, virtual buttons will leave more internal space, which Apple could use for a bigger battery. That would help either extend runtimes, or offset the greater power demands of things like cellular radios and more powerful processors.
The buttons could also present a completely new opportunity for sensors. Apple is reportedly experimenting with using them as secondary heart-rate sensors, which could give the second point of skin contact that some measurements require. The end-goal, it’s suggested, is to do away with delineated buttons altogether, and instead have certain points on the casing of the Apple Watch act as buttons and other controls. Apple could use the new button design in its next Apple Watch Series 4 refresh, it’s suggested, or hold off until the Series 5.
Virtual keys have grown in popularity, though the balance of design convenience to usability can be a tricky one. HTC’s most recent smartphone, the U12+, for example, uses virtual buttons for its power and volume controls. However, early reviews have been mixed about the haptic response and pressure sensitivity of the phone’s unusual keys.
For the Apple Watch, it’s a balance that Apple needs to get right. watchOS 5 made its debut at WWDC 2023 this past week, promising far more comprehensive functionality to the smartwatch including the ability to interact with notifications. That suggests Apple expects wearers to spend much more time in contact with the wearable’s physical controls.
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