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Calling all creative internet marketers! There’s just one week left in the Search Engine Journal and Advice Interactive Group SEO Monster Mash recipe contest. The top five entries will be revealed October 23, and you’ll be able to vote for your favorite. Remember, the grand prize winner will be awarded $500, an SEJ grab bag, and a featured post on SEJ with the winning recipe. So what are you waiting for? Get cooking!
Festive Fall SEO Recipe For Success
This savory stew will delight your friends and enemies alike! In olden days it was made with pandas, but since they are now endangered, penguins make a good substitution.
Ingredients
1 penguin, tagged “organic”
1 Crazy Egg 2 QuickSprouts
4 cups fresh content 3 medium SERPS
3 meaty Cutts of Matt 4 spiders
3 crawlers 3 piggybacks
5 strong keywords 5 exact matches
8 liters link juice 10 competing pages
link bait to taste evergreen content for garnish
Utensils
1 cauldron 1 SEO toolbar
1 keyword tool 3 sturdy blog posts
4 lines anchor text 10 activity logs + kindling
Steps
Form blog posts into a tripod and suspend the cauldron from the top, using anchor text to secure. Fill cauldron with link juice.
Place kindling beneath pot and light with your exact matches. Feed fire with activity logs as needed.
Bring link juice to a rapid boil and add all 10 competing pages. Boil until pages are limp. Lower flame.
Chop the penguin into bite size snippets with the keyword tool and add it to the pot along with the 4 cups of fresh content.
Using the SEO toolbar, beat the SERPS until they are thoroughly blended. Pour this mixture slowly into the cauldron, stirring continuously.
Add the spiders and the crawlers, taking care not to let any escape.
Finely chop the meaty Cutts of Matt and the piggybacks into bite-sized chunks. Add them to the mixture all at once, followed immediately by all 5 keywords, whole.
Beat the Crazy Egg until it hallucinates, then set it aside to mellow.
Meanwhile, soak the QuickSprouts in boiling water until they flower, about 1 minute. As soon as they bloom, toss them into the cauldron. (Remain alert! They’re quick, remember?)
Add link bait to taste and simmer until moonrise on Whiteboard Friday. Garnish with evergreens.
Serves about 13 (or 1 coven)
Serving Suggestion
XML site maps in festive colors make great ground cloths. Place them around the fire with color compatible, hollow gourds and invite guests to dip their own portions from the cauldron.
Place piles of breadcrumb links around the sitemap for guests to sprinkle on top of their gourds.
Add a fun touch by providing white, gray and black hats for guests! After dinner, ask everyone to join in a Google Dance around the fire.
Note of Special Interest
This recipe is a favorite of the well known wizard, “Art of SEO”
Recipes must be received by October 18, 2013. Go here to submit yours!
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Seo Seasonality: Overcoming The Dips During The Slow Season
Every business has some degree of seasonality.
Thankfully, this SEO force is a bit more predictable than others at measuring and counteracting.
Diagnosing a Seasonal SEO IssueYour website traffic is going to fluctuate throughout the year, so it is important to know when the major movements in demand occur in your industry.
By understanding the general seasonal search patterns, you can avoid inaccurately diagnosing a technical, algorithmic, or competitive issue as a seasonal issue.
Google Trends is the global standard in identifying general search patterns.
Identify your industry patterns by throwing in 2-3 short-tail topics that are relevant to your business.
This will pinpoint which of the following four main patterns of SEO seasonality your business fits within.
1. Holiday or Event-Based SeasonalityThis type of seasonality is the most obvious and aligns clearly with a significant holiday or sporting or cultural event.
Here is the seasonal search demand for the “Super Bowl”:
2. Multi-Month SeasonalityThis type of seasonality typically runs for 3-9 months, and then search demand drops off.
Multi-month seasonality fluctuates for a broad range of reasons, including meteorological, fiscal, and cultural reasons.
Here is the seasonal search demand for “tax software”:
Here is the seasonal search demand for “skis”:
3. Peak and TaperThis type of seasonality occurs most frequently during the start of a calendar year. With the start of a new year comes increased aspirational and lifestyle searches.
Here is the seasonal search demand for “weight training”:
Here is the seasonal search demand for “home building”:
4. Constant Fluctuation in DemandThis last level of SEO seasonality is the most challenging for businesses.
Constant fluctuation makes it difficult to predict search volume because there are constant peaks and valleys caused by both macro and micro industry forces.
Here is the seasonal search demand for “hospital information management”:
After you’ve identified your seasonal SEO patterns, go through this checklist to eliminate the possibility that your website may be seeing drops or increases in traffic due to another SEO force.
Tactics for Overcoming the Dips During the Slow SeasonNow that you have a better idea of identifying your organization’s seasonal patterns, here are a few tactics you can employ to keep your marketing engine running.
Expand Your Audience IntelligenceWhere does your buyer hang out during the slow months?
Just because your buyer isn’t searching for your product year-round doesn’t mean you can’t continue to add value to their lives throughout the year.
Use tools like SparkToro and Facebook Audience Insights to understand the websites, social channels, YouTube channels, and podcasts your buyer is consuming.
Here is an example (from SparkToro) of the type of data you would benefit from if you are selling to Coloradans interested in skiing:
This tells us the external channels your business should be present on (through earned, owned, or paid media) to get in front of this audience all year long.
Take notice that there are a lot of non-skiing topics that your brand can align with during the slow season.
Conduct Persona ResearchWhen was the last time you had a live conversation with your customer?
Use the slow season to spend time digging into the passions and activities that keep them busy throughout the year.
The goal of this exercise is to identify the external channels, topics, and trends that your buyer is engaging with year-round.
Launch Co-Marketing & PR CampaignsNow that you know the channels and topics that your buyer cares about during the slow season, how can you align your brand to be present and relevant in their lives?
For example, let’s return to the example of targeting Colorado skiers.
The campaign will expose your audience to theirs and vice-versa.
Use this audience intelligence for public relations efforts, as well.
Skiers care about staying fit for the next ski season.
Can you write a byline contribution or a guest blog article for another publication’s site with a workout plan to stay fit during the summer months?
The goal of all of this isn’t to shove your products down your buyers’ throats during the slow months.
You simply want to be present and relevant in your buyers’ minds year-round.
Create a Seasonally-Aligned Editorial CalendarPublications in your industry don’t write stories exclusively during the busy season, so why would your business operate any differently?
Align your editorial calendar of topics that peak in specific months with topics and events relevant to your buyers through the rest of the year.
Here is an example of how this could be done for a patio furniture company.
During the slow months, there are many topics that your buyer is interested in engaging with outside of your core products.
Fill this content void for your customers and think of your editorial calendar as a 12-month rolling cycle instead of only publishing content during peak buying season.
Transitioning from Slow to Peak SeasonWith the clock ticking down until things pick up again, here are some SEO strategies to accelerate your upcoming search campaigns.
Align SEO with Other Marketing AreasSEO is an afterthought in many organizations.
SEO shouldn’t live in a silo, so get out there and see how you can expand your search footprint via content, partnerships, PR, or inbound links.
Run a Competitive Topic AnalysisDoes your SEO footprint align with the topics that your buyer is searching for during peak months?
A competitive topic analysis will show you how well-positioned you are for each topic that your business needs to rank for.
Prior to content planning sessions, identify the topical weaknesses in which you need additional investment in order to be best positioned during peak months.
With the summer months ahead of us, many organizations are staring down the SEO doldrums.
Use this as an opportunity to expand your SEO footprint by better leveraging your search trends, audience insights, and a seasonally aligned editorial calendar.
More Resources:
Image Credits
All screenshots taken by author, June 2023
Chat Gpt Login Free Online: How To Get Started
Do you crave a reliable and intelligent chatbot to keep you connected with loved ones and colleagues? Look no further than Chat GPT! Powered by AI, Chat GPT is designed to generate human-like responses, offering seamless conversations that make you feel like you’re chatting with a real person.
In this article, we will delve into everything you need to know about Chat GPT login free online and its usage. From signing up to accessing the platform, we’ve got you covered. So, let’s dive in and discover the captivating world of connected conversations!
See More: Chat GPT Login Page: How to Create an Account and Use the AI Chatbot
To unlock the full potential of Chat GPT, you’ll need to sign up for an account. Signing up is quick and easy, and here’s how you can do it:
Visit the Chat GPT website: Begin your journey by visiting the official Chat GPT website. It’s your gateway to connected conversations.
Create an account: Once you’re on the website, look for the sign-up option. Enter your email address, choose a strong password, and accept the terms of service. These steps will ensure the security and integrity of your account.
Choose your preferred method: Chat GPT offers multiple options for signing up. You can create a new account using your email address, leverage your existing Google account for a seamless experience, or even sign up via Merlin, a Chat GPT app specifically designed for Chrome.
With these simple steps, you’ll have your very own Chat GPT account, ready to spark conversations and connect with others.
Once you’ve created your account, logging in to Chat GPT is a breeze. Here’s what you need to do:
Head to the ChatGPT website: Fire up your favorite web browser and navigate to the ChatGPT website. It’s your doorway to immersive conversations.
Enter your login details: Provide your username or email address, followed by your password, in the appropriate fields. Make sure you double-check your login details to ensure accuracy.
Also Useful: Chat GPT Login: Sign Up, Access and Use
Chat GPT can be accessed exclusively through OpenAI’s website. To initiate your chat sessions, follow these simple steps:
By following these steps, you’ll be seamlessly connected to Chat GPT, ready to engage in enlightening conversations with its AI-powered intelligence.
Are you curious to experience the power of Chat GPT without the hassle of logging in? You’re in luck! Chat GPT offers an option to use it online for free without the need to create an account or go through the login process. Here’s how:
Visit chúng tôi To access Chat GPT online free without login, navigate to chatgptdemo.net—the designated platform for exploring the chatbot’s capabilities.
Initiate a conversation: On the Chat page, you’ll find a dialogue box. Enter your prompt or question, and let the AI-powered chatbot work its magic. Engage in an authentic conversation and witness Chat GPT’s ability to generate human-like responses.
With these simple steps, you can enjoy the benefits of Chat GPT’s online version without the need to create an account or go through the login process.
Q: Can I sign up for Chat GPT without an email address?
A: Unfortunately, an email address is required to create a Chat GPT account. It ensures the security and integrity of your conversations.
Q: Are there any costs associated with signing up for Chat GPT?
A: Creating an account on Chat GPT is free of charge. However, there may be certain premium features or plans that require a subscription.
Q: Can I use my Google account to sign up for Chat GPT?
A: Yes, Chat GPT provides the option to sign up using your Google account, offering a seamless and convenient experience.
Q: What is Merlin, and how can I use it to sign up for Chat GPT?
A: Merlin is a Chat GPT app designed specifically for Chrome. It offers an alternative platform to sign up for Chat GPT, catering to users who prefer Chrome-based applications.
Q: Is Chat GPT available on platforms other than OpenAI’s website?
A: Currently, Chat GPT can be accessed exclusively through OpenAI’s website. However, OpenAI continues to explore partnerships with other platforms, expanding its accessibility.
Q: Can I chat with Chat GPT without creating an account or logging in?
A: Absolutely! If you want to have a taste of Chat GPT’s capabilities without going through the login process, you can visit chúng tôi and engage in free conversations.
Chat GPT opens the doors to connected conversations, allowing you to engage with friends, family, or colleagues in a seamless and human-like manner. By signing up for Chat GPT, you unlock a world of possibilities, with the convenience of logging in to access your personalized chatbot experience. Additionally, you can explore Chat GPT free online without login, enabling you to have immersive conversations without any barriers.
So why wait? Dive into the world of Chat GPT, connect with others, and experience the power of AI-generated conversations!
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Demand Sensing In 2023: A Quick Guide To Get You Started
Every supply chain manager’s dream is to know exactly which product will be sold in the future, at what time, and in what quantity. However, 100% accurate demand forecasting doesn’t exist yet. Digital technologies such as AI/ML are bringing supply chain managers closer to accurate demand forecasting.
While demand forecasting works well for mid to long-term demand planning, it has shown to be less effective for short-term planning, and that is where demand sensing steps in.
This article explores demand sensing, what it is, how it’s different from demand forecasting, what its benefits are, and some best practices to get supply chain planners started.
What is demand sensing, and how does it differ from demand forecasting?Demand sensing is a combination of methodology and technology to predict near-future demand based on short-term data. Unlike demand forecasting, which uses data from a year ago, demand sensing uses data acquired days or even hours ago to make accurate short-term predictions.
In other words, demand sensing picks up on short-term trends to predict what will happen in a volatile market.
Source: LinkedIn
What are the benefits of demand sensing?Demand sensing can benefit your supply chain in the following ways:
More supply chain resilienceWith short-term data obtained from demand sensing, supply chains can quickly adapt to market volatility or sudden disruptions such as the covid-19 pandemic. The technology can make supply chains more resilient and robust.
Better inventory managementDemand sensing can provide daily demand data to optimize inventory levels, reduce stock levels and make the supply chain leaner while not compromising on resilience. This can ultimately reduce costs of both excess production and handling costs.
Better predictabilityDemand sensing uses a wide range of signals, including real-world events such as order patterns, retail sales, promotions, and market changes, to understand trends sooner.
What are some demand sensing best practices?To successfully implement demand sensing in your business, supply chain managers can use the following best practices:
Start with sell-in dataA simple way to start demand sensing in your supply chain is to use granular historical data. This can be obtained by analyzing sell-in demand data with a shorter time horizon. Shipping history will also be factored in while considering sell-in data which can be obtained from any supply chain planning or ERP system. This can be used for accurate B2B demand forecasting.
If you are looking for supply chain planning software, you can check out our data-driven list to find the option that best suits your business needs.
Incorporate all possible data sourcesFor accurate demand sensing, it is important to consider all relevant data such as downstream sell-out data which includes:
Customer order data
Consolidated POS (point-of-sale) data (real-time data on products sold, quantity, date and time, region, etc.)
Channel data
This data can, for example, help predict trends early and warn the supply chain of near future disruptions.
Incorporate all external factorsYou can also check out our data-driven list of Demand Planning Software to find the option that best suits your business needs.
Further readingIf you have any questions, feel free to contact us:
Shehmir Javaid
Shehmir Javaid is an industry analyst at AIMultiple. He has a background in logistics and supply chain management research and loves learning about innovative technology and sustainability. He completed his MSc in logistics and operations management from Cardiff University UK and Bachelor’s in international business administration From Cardiff Metropolitan University UK.
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How To Get Started With An Advanced Remarketing Strategy Using Google Analytics
As the Internet grows, it will continue to offer new ways for people to get what they want. Now, more than ever, it’s important to remind visitors who engage with your site, but don’t convert, the reason they visited and why your product and service remains attractive and valuable.
Retargeting (aka remarketing) campaigns offer that opportunity, and using Google Analytics segmentation, we’re able to identify which visitors would be most likely to convert upon a returning. As you can see from the graph below, search terms for “retargeting” have been growing steadily since 2009.
The moral of the story: The sooner you can learn how remarketing campaigns work in Google Analytics, the better. Following the steps below can help sites with +1000 visits per day create a profitable remarketing strategy.
Prerequisite to Getting Started with Remarketing and GAAfter the code is implemented, go to the Admin in your Google Analytics account. Under property settings, enable Advertiser Features and Demographics and Interests.
Is Remarketing Right for You?
Most of your visitors need to be new visitors. It’s important to know there’s a reason (or multiple reasons) why some visitors return to your site, but there also needs to be room to grow that percentage. If a site already has a high percentage of returning visitors, remarketing may not be as powerful.
Conversion rate needs to be significantly higher for returning visitors. There are costs associated with bringing a visitor to a site, so if we’re trying to bring them back, we want to be confident they’ll be more valuable.
E-commerce only: Returning visitor AOV (average order value) is higher than new visitor AOV. If they revisit, and their consumer confidence is reflected in their orders, then you should proceed in remarketing with confidence!
BONUS: It’s also a good idea to review how the two visitor types perform on different devices. Select the default device segments and apply to the New versus Returning Report to compare device performances. Depending on what you see, it could be a good idea to duplicate campaigns for different devices or exclude a device type all together. It’s also a good idea to focus on location, particularly if you’re in the franchise space.
How to Determine an Efficient Targeting ScopeIn Google Analytics, there’s a dimension called Count of Visits, which is essentially the number of times a user visits a site within a 90 day period. Each business has different sales cycles, so looking at Count of Visits by Conversion rate or Per Session Value (PSV) can offer insight into the most valuable times to remarket to a user. Below is a screenshot example:
In the example to the above, we plotted Per Session Value (PSV) in blue with Count of Sessions. In red box, you can see that users who visit between 3 and 9 times have a value that’s 58% higher than site average. This will be a criteria used in a remarketing list because the goal of remarketing is to bring the most valuable traffic back to the site.
While the PSV for users who visit this site once or twice, is lower, we don’t want to exclude them. One technique is to use the Page depth (pageviews/visit) dimension, to qualify the traffic, in a similar way as we did above. Below is an example that shows this trend:
Looking at the trend of conversion rate by page depth, we see value increasing directly correlation to the amount of pages being viewed in a session. I chose to target users who viewed 7 or more pages, because they make up a large portion of traffic and showed signs of being heavily engaged in the site.
What I learned: Now we understand that users who have a Count of Sessions between 3 and 9 are valuable and users who have a Page Depth of 7 or more are also valuable we can use this as a criteria to create our remarketing lists.
Creating the Remarketing List
Count of Sessions List: Above, we found users who visit 3 to 9 times to be 58% more valuable. We also want to include users who have not purchased something, hence the reason we want them to come back to the site.
Page Depth List: Above, we learned this website gets a lot of traffic from users who visit one or two times, but those users aren’t very valuable. However, we can still target some of them because we found that users who view 7 or more pages are valuable. Along with the page depth, we also want to specify that this list includes only users who visited once or twice and have not yet purchased anything.
Other Considerations and the TakeawayAfter reviewing the performance of this list, other refinements or adjustments can be made depending on your goals. For example, if you want to only target a higher converting audience you may want to exclude Mobile users. Review top converting states or countries and refine the audience as needed. If your ROI is too good, you may have an opportunity expand your reach by adjusting the number of Count of Visits or Page depth in the remarketing lists.
In the end, there is a lot of data accessible in your Google Analytics that can identify and segment the most highly qualified users of your website, but do not complete a desired action. Use your data to determine if retargeting is a strategy that could work for your business, then test it by creating retargeting segments through Google Analytics. You might be surprised at how quickly you can learn from your data and grow your business.
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Get The Best Of Your Joomla Website – Onsite Seo Tips
Being one of the most popular content management systems in the world, Joomla is used by more than 30 million website owners. What makes Joomla so popular is its features for communities. If you are such website owner, you should consider making your website more attractive for search engines.
Although, there are many extensions for search engine optimization, I just want to share the best among those I had tried and some helpful information about them. In this way, I hope to save you some time and help with the overall process.
The Very BasicsEven if you do not have a clue what SEO is, you’ve probably already heard or read somewhere about its basics. They usually include properly optimized body content, page titles and META descriptions.
To start with, I would like to mention that in order to avoid keyword stuffing do not place your main keyword on the particular page more than 15 times. This includes the headings, the title, the description and the body of the page.
Now, it is time to mention the first module to help you with this task – SEO Generator. This simple module will allow you to automatically create descriptions for all pages on your website by just pulling it from the content. The best thing is that this plugin analyses the keyword density of your page and based on this makes the tags for all of them. You also have 6 different layouts for page titles, and you can easily choose the one you like most. The plugin is available for free download here.
SEO Friendly RedirectionDepending on what server you’re using to host your Joomla website, there are different ways to solve the most common SEO issue – www to non www or vice versa redirection. Here is how to do it depending on whether you are using IIS or Apache:
IIS 7+ Redirection – To make the redirected work you will need to have URL Rewrite module installed and use the following code to make it work:
You can check out the source here to learn how to solve Canonicalization and implement SEO friendly URLS on your web server.
Apache – For Apache web servers to make those important redirects is a lot easier. However, before making any changes in your .htaccess file, make sure you have the original version saved first.
After implementing those basic redirects, you can install Source Redirect Plugin. With this plugin, you’ll be able to implement more complicated redirects all over your website. Some such examples are from desktop to mobile versions or displaying different language versions based on the user’s location. If all this is not enough to make you choose this module, check out its page at Joomla and learn more about its other features.
Sitemap, Headings, SEO Friendly URLs and MoreAlthough, this module first started as a free one, today you can get it for 35$ per year. This might seem a lot to spend, but with its help, you’ll be able to improve a large majority of SEO factors, which are likely to influence your positions on Google. Some of the features of the SH404SEF are:
SEO friendly URLs
Removed duplicate URLs
Automatically creates URLs for your content
Allows you to access Google Analytics from your Joomla administrative backend
Ability to insert H1 Tags into the Joomla content-heading and component-heading headings
You can still download some older versions of the module free online, so if you are not using the latest version of Joomla you might avoid paying for it. Furthermore, for Google analytics there are plenty of other modules to choose from such as the Google Analytics Tracking Module and J!Analytics.
Now it seems that the only thing left to do is to implement a sitemap on your website. That way you will ensure that Google is indexing your website properly. The modules I recommend are XMap and JM Sitemap, since they work with all versions of Joomla. With both modules, you’ll be able to exclude particular pages from your sitemap, which is important for websites that sell goods or allow user registration.
Finally, you should create a chúng tôi file and place it in your root folder. Depending on what you want, you can:
Allow the indexation of everything:Disallow:
Prevent the indexation of particular folders or files:Allow: /folder/file.htm
ConclusionAfter installing and configuring all the modules I’ve mentioned on my list, you are now ready to compete with all the other websites in your niche. Here are the most common SEO issues covered:
SEO friendly META Description and Page Titles
Proper Keyword Usage in the body of your pages (including the H1 Tags if you had used SH404SEF or you had entered them on your own)
Your website redirects from www to non www or vice versa
You had removed the duplicate URLs from your website
All of the URLs of your website’s pages are search engine friendly
You have properly configured and have working sitemap
You have working chúng tôi file
You can track the website’s traffic in Google Analytics
Your website shows different language versions based on the user’s location
The mobile version of your website is properly separated from your desktop one
My last tip is for organizing the whole SEO process. You can either use Woorank to check what onsite SEO factors you’ve covered, or try this basic SEO analysis framework to check if all best practices are implemented properly.
Update the detailed information about Seo Contest To Get The Season Started! Enter Today!!! on the Cattuongwedding.com website. We hope the article's content will meet your needs, and we will regularly update the information to provide you with the fastest and most accurate information. Have a great day!