Trending December 2023 # Telegraph Releases List Of Top Seo Tips # Suggested January 2024 # Top 17 Popular

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The Telegraph, a respected UK news site, has compiled the suggestions of some top SEOs in the UK. While the list touches on several vital points, it also makes a couple miss-steps. Here are the specifics.

The SEO Tips List

Produce unique, dynamic, and authoritative content.

We can all agree that this is a key to getting a website into a successful position. Beyond avoiding the “spam flags,” quality content also increases social sharing and the likelihood a site will be linked from off-site.

Utilize long-tail keywords.

While it’s absolutely true that long-tail targeting is an important tactic (especially for small- to medium-size businesses), it’s important to keep in mind that organic CTR is also dramatically lower for long-tail terms.

Optimize meta tags.

Yes and no. Don’t optimize all your meta tags (meta keywords are dead, and dozens of extra meta tags exist for specialized purposes), but optimize your meta title and description.

Run a blog.

It’s definitely a good way to build reputation and communicate with people, and it’s a great place to put content, but this is more a social tactic than an SEO. The amount of link juice a blog will generate for the main portion of your site is nice, but certainly doesn’t deserve the #4 position on a top ten list.

Optimize for local search results.

That’s definitely true, especially with the rise of smartphones and the “blended pages” from Google that provide Google Places pages on the home page.

Invest in an SEO and user-friendly domain.

Domains are certainly important, but note that they’ve continued to decline in importance over the last few years. Aim to have a keyword present while keeping the domain memorable and professional.

Analyze your competitors.

It’s definitely a good springboard into other tactics, and helps you learn how your own industry performs.

Use content as a platform to build links.

Pushing for organic links by sharing content is by far the best way to get effective, honest links. Just remember to post it on your main site (i.e., not on an article site, not on a sub-domain, etc.).

Set realistic goals.

While being realistic is important, it’s more important to focus your goals on maximizing ROI. Your objectives shouldn’t just be “increase traffic by X amount,” but “increasing profit by X amount.” The traffic is just one of several important elements of this.

Invest in social media marketing.

It’s certainly true that brand awareness, link-sharing, and increased visits to the website will help. It’s also a great way to build relationship. Of course, social media marketing – while it belongs to the “web marketing” category in general – isn’t exactly SEO.

Anything They Missed?

Telegraph touched on some of the key points in the broadest possible sense, but they didn’t go into specifics. Things like how to make content shareable and how to write quality content are far more important than knowing that those are your targets. They also didn’t mention any of the ways that websites so often shoot themselves in the foot – especially in the post-Panda world.

If I were to add one thing to the list, it would be: “Add value with everything you write.” It’s at the root of quality, user experience, shareable content, and being social. It’s a vital element to SEO for any company.

What would you add to the list?

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Top 10 Types Of Seo For 2023

Search engine optimization is a process that aims to improve the visibility of a website in Google search results for certain keywords or phrases. It can help boost site traffic and provide a convenient way for consumers to find a product or service. Most people prefer the first 10 results that appear on a search engine, as these are the ones that are well-written and thoroughly optimized. There are various types of SEO that help improve a website’s position in search results.

SEO is an evolving process that Google updates regularly. It’s important that your strategy stays up-to-date to keep up with the changes in the algorithm. Here, are the top 10 types of SEO that can be useful, so let’s learn about them.

What is SEO?

Search engine optimization is a set of techniques that are used to improve the appearance of web pages in search results. It is very important for businesses to improve their online presence, as it is the most effective way to attract and retain potential customers.

Top 10 Types of SEO for 2023

Here are some main types of search engine optimization that one should know −

White-Hat SEO

When someone says “white-hat SEO,” they mean that their approach to search engine optimization is in line with the guidelines and terms of major search engines, such as Google. This strategy can help boost your website’s ranking on search results pages while protecting its integrity.

Black-Hat SEO

Black-hat SEO is a technique that targets weaknesses in Google’s algorithm in order to rank higher in search results. It involves various strategies such as keyword stuffing, spamming, and link building. Although these techniques give you instant results, they can negatively affect your website if detected by Google.

Gray-Hat SEO

A gray hat SEO strategy combines the methods that follow Google’s guidelines with those that violate them. These include buying links and creating quality content. Although gray hat SEO is becoming more prevalent in certain niches, it should be noted that it is still risky and could lead to your site getting penalized by Google. In the long run, you should avoid these techniques if you want to build a website that will last for a long time.

Image SEO

A process known as image SEO optimisation involves improving the quality of a website’s images by adding descriptive text and alt tags. It aims to boost search engine visibility and improve the user experience.

Metadata SEO

Optimizing the metadata of a page is a process that aims to improve its relevance and visibility in search results pages. It involves modifying the HTML tags, meta descriptions, and title tags to make them more descriptive and understandable.

Internal Linking for SEO

Internal links are web links that go from one part of your website to another. Your users and search engines rely on these to find your site’s content. It helps search engines identify the site’s content and hierarchy. It is basically a process that links multiple pages within a website.

Guest Blogging Technical SEO

Technical SEO is a process that involves making websites easier to crawl and index by performing various optimizations. These include setting up redirects, optimizing the site’s load time, and ensuring that the chúng tôi files are correctly configured. The goal of this process is to make websites more user-friendly and accessible.

International SEO

By utilizing international SEO techniques, your website’s traffic will be boosted by visitors from different linguistic and cultural backgrounds. You must cater to your target audience’s cultural needs and allow them to conduct business in their local language and currency. You should also converse with them in their native tongue if they have any issues.

Local SEO

One of the most important factors that businesses consider when it comes to SEO is their ability to become more visible in local search results. This process helps them analyse the behaviour of their target audience and reach them in a way that’s most relevant to them. Having a well-designed and effective local SEO strategy can help them rank higher in search results and on the map pack.

What are the Best SEO Practices?

The foundation of successful SEO is keyword research. High rankings are often linked to higher traffic to a website. They also help develop a website’s content strategy and architecture. Before you start generating organic traffic, it’s important that you thoroughly research the various keywords that will help boost your website’s traffic. Doing so will allow you to avoid falling behind in the search engine results.

Every marketer dreams of having their websites rank highly on search engines. However, it takes a lot of effort to achieve this. One of the most important factors that you can consider when it comes to improving your website’s ranking is targeting the right audience and keywords.

There are many factors to consider when it comes to SEO, such as how well your pages rank and which keywords work best. With the help of SEO tools, you can easily make informed decisions and reduce the amount of time that you spend analyzing and implementing strategies.

If you are doing both off-page and on-page SEO, then you will need to use some of the best tools to improve your efficiency and gain a competitive edge. Among these are keyword research tools, as well as tools for analyzing and monitoring backlinks. There are also plenty of tools that can help you track how pages and keywords are performing.


People who use bad SEO techniques can get themselves into legal trouble. These include breaking into a website and creating a large number of links that are not good for the site’s quality. They can also post negative reviews about it on various online forums and discussion boards. One should never use SEO techniques that are against the law. It is important to learn how to perform SEO correctly so that you can avoid getting yourself into trouble.

Get The Best Of Your Joomla Website – Onsite Seo Tips

Being one of the most popular content management systems in the world, Joomla is used by more than 30 million website owners. What makes Joomla so popular is its features for communities. If you are such website owner, you should consider making your website more attractive for search engines.

Although, there are many extensions for search engine optimization, I just want to share the best among those I had tried and some helpful information about them. In this way, I hope to save you some time and help with the overall process.

The Very Basics

Even if you do not have a clue what SEO is, you’ve probably already heard or read somewhere about its basics. They usually include properly optimized body content, page titles and META descriptions.

To start with, I would like to mention that in order to avoid keyword stuffing do not place your main keyword on the particular page more than 15 times. This includes the headings, the title, the description and the body of the page.

Now, it is time to mention the first module to help you with this task – SEO Generator. This simple module will allow you to automatically create descriptions for all pages on your website by just pulling it from the content. The best thing is that this plugin analyses the keyword density of your page and based on this makes the tags for all of them. You also have 6 different layouts for page titles, and you can easily choose the one you like most. The plugin is available for free download here.

SEO Friendly Redirection

Depending on what server you’re using to host your Joomla website, there are different ways to solve the most common SEO issue – www to non www or vice versa redirection. Here is how to do it depending on whether you are using IIS or Apache:

IIS 7+ Redirection – To make the redirected work you will need to have URL Rewrite module installed and use the following code to make it work:

You can check out the source here to learn how to solve Canonicalization and implement SEO friendly URLS on your web server.

Apache – For Apache web servers to make those important redirects is a lot easier. However, before making any changes in your .htaccess file, make sure you have the original version saved first.

After implementing those basic redirects, you can install Source Redirect Plugin. With this plugin, you’ll be able to implement more complicated redirects all over your website. Some such examples are from desktop to mobile versions or displaying different language versions based on the user’s location. If all this is not enough to make you choose this module, check out its page at Joomla and learn more about its other features.

Sitemap, Headings, SEO Friendly URLs and More

Although, this module first started as a free one, today you can get it for 35$ per year. This might seem a lot to spend, but with its help, you’ll be able to improve a large majority of SEO factors, which are likely to influence your positions on Google. Some of the features of the SH404SEF are:

SEO friendly URLs

Removed duplicate URLs

Automatically creates URLs for your content

Allows you to access Google Analytics from your Joomla administrative backend

Ability to insert H1 Tags into the Joomla content-heading and component-heading headings

You can still download some older versions of the module free online, so if you are not using the latest version of Joomla you might avoid paying for it. Furthermore, for Google analytics there are plenty of other modules to choose from such as the Google Analytics Tracking Module and J!Analytics.

Now it seems that the only thing left to do is to implement a sitemap on your website. That way you will ensure that Google is indexing your website properly. The modules I recommend are XMap and JM Sitemap, since they work with all versions of Joomla. With both modules, you’ll be able to exclude particular pages from your sitemap, which is important for websites that sell goods or allow user registration.

Finally, you should create a chúng tôi file and place it in your root folder. Depending on what you want, you can:

Allow the indexation of everything:


Prevent the indexation of particular folders or files:

Allow: /folder/file.htm


After installing and configuring all the modules I’ve mentioned on my list, you are now ready to compete with all the other websites in your niche. Here are the most common SEO issues covered:

SEO friendly META Description and Page Titles

Proper Keyword Usage in the body of your pages (including the H1 Tags if you had used SH404SEF or you had entered them on your own)

Your website redirects from www to non www or vice versa

You had removed the duplicate URLs from your website

All of the URLs of your website’s pages are search engine friendly

You have properly configured and have working sitemap

You have working chúng tôi file

You can track the website’s traffic in Google Analytics

Your website shows different language versions based on the user’s location

The mobile version of your website is properly separated from your desktop one

My last tip is for organizing the whole SEO process. You can either use Woorank to check what onsite SEO factors you’ve covered, or try this basic SEO analysis framework to check if all best practices are implemented properly.

Google’s 6 Seo Tips For Ecommerce Websites

Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results.

Alan Kent, a Developer Advocate at Google, describes each tip in detail in a new video published on the Google Search Central YouTube channel.

Throughout the video, Kent emphasizes using Google Merchant Center because it allows retailers to upload product data via structured feeds.

Merchant Center feeds are designed to be read by computers, which means data is extracted more reliably than Googlebot crawling your website.

However, that doesn’t mean you should forego using structured data on product pages and rely on Merchant Center alone. Product structured data remains essential even if you provide product data directly to Google with a Merchant Center feed.

Google may crosscheck data from the Merchant Center feed against structured data on your website.

Google’s SEO recommendations for ecommerce sites revolve around getting the most out of both tools.

1. Ensure Products Are Indexed

Googlebot can miss pages when crawling a site if they’re not linked to other pages. On ecommerce sites, for example, some product pages are only reachable from on-site search results.

You can ensure Google crawls all your product pages by utilizing tools such as an XML sitemap and Google Merchant Center.

Creating a Merchant Center product feed will help Google discover all the products on your website. The product page URLs are shared with the Googlebot crawler to use as starting points for crawls of additional pages potentially.

2. Check Accuracy Of Product Prices Search Results

If Google incorrectly extracts pricing data from your product pages, it may list your original price in search results, not the discounted price.

To accurately provide product information such as list price, discounts, and net price, it’s recommended to add structured data to your product pages and provide Google Merchant Center with structured feeds of your product data.

This will help Google extract the correct price from product pages.

3. Minimize Price & Availability Lag

Google crawls webpages on your site according to its own schedule. That means Googlebot may not notice changes on your site until the next crawl.

These delays can lead to search results lagging behind site changes, such as a product going out of stock.

It would be best if you aimed to minimize inconsistencies in pricing and availability data between your website and Google’s understanding of your site due to timing lags.

Google recommends utilizing Merchant Center product feeds to keep pages updated on a more consistent schedule.

4. Ensure Products Are Eligible For Rich Product Results

Eligibility for rich product results requires the use of product structured data.

To get the special rich product presentation format, Google recommends providing structured data on your product pages and a product feed in Merchant Center.

This will help ensure that Google understands how to extract product data to display rich results.

However, even with the correct structured data in place, rich results are displayed at Google’s discretion.

5. Share Local Product Inventory Data

Ensure your in-store products are found by people entering queries with the phrase “near me.”

First, register your physical store location in your Google Business Profile, then provide a local inventory feed to Merchant Center.

The local inventory feed includes product identifiers and store codes, so Google knows where your inventory is physically located.

As an additional step, Google recommends using a tool called Pointy. Pointy is a device from Google that connects to your in-store point-of-sale system and automatically informs Google of inventory data from your physical store.

The data is used to keep search results updated.

6. Sign Up For Google Shopping Tab

You may find your products are available in search results but do not appear in the Shopping tab.

If you’re unsure whether your products are surfacing in the Shopping tab, the easiest way to find out is to search for them.

Structured data and product feeds alone aren’t sufficient to be included in the Shopping tab.

To be eligible for the Shopping tab, provide product data feeds via Merchant Center and opt-in to ‘surfaces across Google.’

For more on any of the above tips, see the full video from Google below:

Featured Image: Screenshot from chúng tôi August 2023.

Top Tips For Android Security

Whenever someone asks me if a smartphone is truly secure, I find myself feeling vexed. On the one hand, anything that connects to the Internet could become a security concern. By the same token, if someone is aware of commonsense practices for avoiding data leakage and exploitation, then today’s smartphones are very safe to use.

In this article, we’re going to be talking about Android security. I’ll share my top tips for avoiding data leakage and doing everything possible to protect yourself against threats like identity theft, hacked accounts and your contact list being spammed.

Difficult to avoid security exploits can range from provider backdoors to exploits affecting firmware. Realistically, these issues aren’t going to be something the casual users are able to protect themselves against. Therefore, this article is going to focus on completely avoidable security issues instead.

My recommendation is doing this with the apps that will never need to connect to the Internet when not at home. This includes file managers and apps that you would never think to connect to the Internet in the first place. While it doesn’t prevent malware or data leaks specifically, this practice can help you to troubleshoot potentially bad apps.

I’d love to tell you that every single application on the Google Play Store is well vetted. The truth is that isn’t true – period. This means it’s easier to get applications with more features than you might find on other platforms, but it also means you need to be careful about what you’re installing.

The first rule of installing Android applications is to only do so from trusted sources. I’m not talking about installing apk packages vs Google Play. You need to know the source and company behind the application before trusting it completely. Like many of you, I’ve been known to make exceptions…but even then I’m careful about the permissions I grant the software.

To be clear, I would trust an apk package from a vendor’s website I trust more than I would some random Google Play app that I know nothing about. Why? Because Google Play on its own merit doesn’t promise security. There is still some user responsibility for maintaining a secure Android experience. That said, I would suggest you’re safer downloading random apps on Google Play than some mysterious forum page’s listed apk packages.

I suggest looking into a reliable VPN service. There are some good ones, but I suggest doing your own research. Some might question how a VPN tunnel secures your Android device. I would submit that it provides an added layer of encryption to your online web browsing activities. And while the encryption ends on the other end of the tunnel, at least your activity isn’t broadcasted to other users sharing the same public wifi access point.

There was a time when the idea of running anti-malware software on your Android device might have seemed unnecessary. And even in 2023, there are Android users who may still feel this way. Personally, I happen to be in the “better safe than sorry” camp. The software I’ve had the most success with is called Lookout. Using Lookout has proven to be low on resource usage and big on making sure my installed applications aren’t doing anything nefarious.

I also like the fact that Lookout provides me with the ability to remotely locate my phone if it were lost or stolen, and can also remotely wipe the data if I choose. It’s a solid application and it works properly across all of my Android devices. I’ve also never had any issues with software being missed that contained something dangerous.

The last security tip I want to share is about rooting your phone. On the surface, rooting your Android phone has a lot of benefits. You can remove pre-installed bloatware, install applications that only work when a device is rooted, plus be in full control of the device to its core. It’s a powerful experience, no question about it. The downside of running as root is that any layer of protection from Android has been removed. This is a root device – if code is executed, it’s going to run. Period.

On the flipside, rooting also allows you to take control of your device and setup your own security best practices. The key factor is since you’ve rooted, you’re in charge. Don’t expect your mobile carrier to bail you out if you screw up. If you’re someone who has rooted a phone before, has a rock-solid plan for restoring their device if they need to, then rooting can indeed make a lot of sense.

So what say you? Do you feel a rooted phone is a secure option? Perhaps you believe security software on your Android device is just silly? Hit the Comments and share your thoughts!

Photo courtesy of Shutterstock.

7 Tips For Landing Your Dream Seo Job

Can you imagine a world without search engines?

You’d be stuck combing through endless pages of web content in a frustrating and usually vain struggle to find super important things like “chiropractors near me” or “1976 Best Picture Winner.”

Luckily, search engines do exist. And because they do, there’s a real need for skilled professionals who know how to optimize websites to show up at the top of their rankings.

Are you trying to get started in the field of search engine optimization (SEO)?

I’ve probably interviewed and hired over 100 different people in SEO & search marketing roles over the past 20 years and have learned a lot of things that can help you make the right impression.

Here are my tips for landing your dream job and starting your career in SEO.

What Types of SEO Jobs Are There?

Every business, blog, and ecommerce store can benefit from a search engine optimization expert to boost their online presence.

But each organization has different needs. And this, of course, means lots of different job opportunities.

While it would be impossible to list every SEO role, here are some of the more common jobs in the field:

Content Creator

When it comes to digital marketing, content is still king.

Content creators elevate a website’s search engine ranking by writing copy using keywords.

Tone, style, and readability are also important considerations to content creators.

SEO Analyst

These professionals are responsible for maintaining the success and relevance of an organization’s website.

By tracking and implementing the latest best practices, they keep websites informative and accessible, measuring success by analyzing performative data.

SEM Specialist/Strategist

They work with the SEO and marketing teams to drive traffic and attract customers.

SEO Account Manager

Commonly found in agency settings, SEO Account Managers oversee SEO strategy and operations for one or several clients.

They provide customer service and serve as a liaison between the client and the technical team.

Link Builder

These professionals focus on building and maintaining backlinks that will increase traffic to a page.

They develop partnerships using email outreach, blogger networking, and posting on forums.

SEO Consultant

They will analyze the current website and content, making recommendations to improve results, and in some cases, even lead a redesign of a client’s online presence.

Is A Career In SEO Right For You?

As an important part of any organization’s digital success, the demand for SEO professionals is high and continues to grow. But like any career, it’s not for everyone.

To help you decide if this is the right choice for you, let’s take a quick look at some of the pros and cons:

Pro: It’s well paid. Let’s face it, money matters. Because SEO is so vital to modern businesses, they’re willing to generously compensate people who can get the results they need.

Con: It’s tricky. SEO is a constantly shifting landscape. Just when you think you have it figured out, Google changes the algorithm, and you have to rethink your entire strategy.

Pro: There’s a lot of variety. As discussed in the previous section, there are countless opportunities for SEO professionals.

From non-profits to professional sports franchises, mom-and-pop stores to multinational corporations – you can work in almost any industry, either independently or as part of a team.

Con: It takes time to get good at. You’re not going to become a search engine wizard in one day. You’ll spend a lot of time combing through Google Analytics, and it takes constant research to stay up to date on the latest techniques and best practices.

Pro: You’re constantly learning. If you’re the type of person who enjoys self-development, SEO may be perfect for you. From writing keyword-rich text to designing webpages, search engine optimization is anything but boring and provides you with easily transferrable skills.

Con: It requires patience. It can take days, weeks or even months for your latest implementation to reap rewards.

Quality optimization provides rewards in the long-term. But even after all your hard work, you may not see the results you wanted.

There are hundreds of ranking factors, many of which Google doesn’t reveal, and sometimes even a great strategy can come up short.

Whether the pros outweigh the cons is completely up to you. But if you haven’t been dissuaded, read on for tips on landing the career in SEO you want.

1. Identify What Employers Are Looking For

The key to finding a job, SEO or otherwise, is to have the qualifications the employer is looking for.

But there usually isn’t one set requirement for every SEO position. Instead, it will vary from organization to organization.

For example, some employers want applicants to have a college degree, while others will accept applicants solely on the strength of their professional portfolio.

Carefully peruse the job posting (if one exists) and consider the type of expertise the employer requires. Do you need in-depth technical skills or knowledge? Some positions may require someone who knows their way around Python NLP libraries, while others will want a Google Analytics wizard.

Some of the most common skills needed include target audience identification, knowledge of Google’s Webmaster Guidelines, experience with website audits, keyword research, and competitive analysis.

In addition to digital marketing experience, many companies also prefer candidates with proven verbal and written communication skills.

You can learn more about some of the most common SEO job requirements here.

2. Get To Know The Companies You’re Interested In

Before you ever send off an application, you should know as much as possible about the companies you’re interested in.

This will not only increase your chances of securing a job, but it will also help you determine if it’s a good cultural fit for you.

Research the organization’s history. How long have they been around? What are their primary products and services? Who are their competitors?

Spend some time investigating their core values. Peruse their website. Read their mission statement. Look them up on sites like GlassDoor and Indeed, where you can read employee reviews.

This is a great way to get an inside look at the culture and what working at the company is really like.

LinkedIn is also a great tool for research.

Look into company leadership, as well as the team you might be working with. See if you share any connections or interests. This can help build rapport during the interview process.

3. Stay Current With Emerging Trends And Hone Your Skills

Search Engine Optimization, more than almost any other field, is a constantly shifting landscape.

Whether it’s changes to Google’s algorithm or emerging new technologies, what worked yesterday may not work tomorrow.

Best practices are constantly changing. To stay at the top of the field, you need to know about them.

Show potential employees you’re not only aware of the latest trends and techniques, but you understand how to use them by applying them to your current work.

Stay up to date by reading blogs and web resources (like the one you’re on now, for example).

Participate in SEO forums where you can ask and answer questions. Enroll in free certification course that will look good on your resume.

And of course, don’t forget about Google Career Certificates, a low-cost way to earn the equivalent of a four-year degree in just a fraction of the time.

You can read more about how these certificates can help you fast-track your career in this article.

4. Build Your Online Brand

In an evolving job market, which also happens to coincide with a look-at-me social media environment, it’s more important than ever to stand out.

And that means more than simply doing good work and having an amazing portfolio – it means building your brand.

Not sure what that is? Think of it as how other people think about you. It’s both your talents and who you are, and it’s what differentiates from everyone else.

A good place to start branding yourself is with a personal website. More than a way to tell your story or show off work, also lets you show employers your web-savviness.

Think about it: What could prove your expertise with search engine optimization better than a personal site at the top of the rankings?

In one fell swoop, you’ve demonstrated both your expertise and experience. And if you need a little help getting that new website off the ground, we have a handy guide to get you started.

You may also consider optimizing your social media profile for the job you want. Make sure you’re presenting a consistent, professional message across platforms. And yes, that means deleting those embarrassing party pictures from college.

5. Customize Your Resume To The Role

Many jobseekers fall into the trap of creating one “good enough” resume and submitting that for every position they apply for. That’s a mistake.

Employers want to know you not only read the job posting, but that you’re qualified for the role.

Before hitting “send” on your next application, take some time to assess your strengths and feature the qualities hiring managers are looking for.

It may be as simple as restructuring your bulleted list of skills. Or, it may call for a massive rewriting of your entire resume to focus on more relevant experience.

Do a web search for resume examples for similar roles and tailor yours around them. SEO jobs want to know the specifics of your performance.

Did you take a website from the third page of Google results to the top spot? Highlight that.

Did you grow organic traffic by 32%? Your resume should show it.

Make sure you list not just your experience but your achievements, as well.

For more assistance in crafting an SEO resume, be sure to read this article.

6. Nail The Interview

Your resume has been polished, and you’ve attracted the attention of the hiring manager. Now comes the really tricky part – the interview.

Most people know better than to show up with uncombed hair, in ripped jeans and a wrinkled Justin Bieber t-shirt, but there’s so much more to good interviews than just looking great.

Body language is also important. Sit up straight, look people in the eye, and smile. Basically do all the things your kindergarten teacher taught you.

Come prepared with pointed questions to ask. Interviewers love when you have done your research. It shows your interest in the position and that you are taking the interview process seriously.

Rehearse your answers to common interview questions and be prepared to highlight your creativity and relevant skills.

Not sure what kind of questions you may be asked? We’ve provided a list of 46 common questions that may come up during an SEO job interview.

7. Know Your Worth

All your life you’ve probably been told it’s bad manners to discuss money. There is, however, one exception to this rule – during job interviews.

Be confident in your skills and ask for compensation commensurate with them.

Research how much jobs at this level generally pay based upon job title and experience. Not sure where to start? Take a look at State of SEO 2023 SEO Salary Report.

And, be prepared to negotiate. Most jobs expect you to have a counteroffer.

A good rule of thumb is to ask for 10% more than you think you’ll get.

Provided your counter isn’t completely unrealistic, it’s not harmful to ask for more money, and who knows? You just might get it. But you won’t know if you don’t ask.


In the course of this piece, we’ve taken a look at what types of SEO positions are out there, what the pros and cons of a career in this field are and some strategies for landing the job you want.

If there is one thing you take away, let it be this: SEO is a good career choice, where you will be in high demand.

With the huge global shift into digital, people are more connected to the web than ever before. And that means more content in need of optimization.

According to Business Wire, the global market for SEO services is expected to grow by 19.6% to reach $83.7 billion in 2025.

And that means the sky is the limit for SEO professionals right. Now go out there and get that job.

More Resources:

Featured Image: iJeab/Shutterstock

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