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Our interview with Jim Conning, the head of Data Services at Royal Mail

I spoke to Jim Conning, Managing Director of Data Services at Royal Mail about how marketers need to master the use of customer data to deliver the right message at the right time

Q. Personalised messaging based around customer’s life events is a great way to cut through the noise and reach customers in a way that is meaningful to them. Can you give some idea of what capabilities marketers need in place to be able to achieve this kind of messaging?

First and foremost, marketers need to understand the value of their customers’ life events, and what life events are relevant for your business and products. For example, moving home represents a major opportunity for the utilities providers because around 65% of consumers switch suppliers when they move. Once the life events have been identified businesses need to act on this insight by combining the science of data analysis with the art of relevant, meaningful communication.

Q. Only one-third of marketers realise that a life event increases the chances of a customer switching to a new company, and thus presenting a business with new customer acquisition opportunities. Why do you think it is such a low proportion of marketers that realise this?

This is symptomatic of an over-reliance on static customer data. Such data generalises and looks at consumers historically rather than at what’s currently happening in their lives as individuals. Most marketers simply aren’t aware of how to tap into and exploit customer life events and struggle to keep pace with consumers’ fickle purchasing behaviours.

However, a significant proportion of marketers are now looking for better ways to use customer data. But they need help understanding how to correlate internally held customer data with third-party life-events data such as moving home. There needs to be more education and promotion of the value of such customer-centric, data-driven marketing strategies and techniques, because those organisations that are conducting life-event marketing are witnessing significant increases in their response and conversion rates.

Q. Marketers ranked quality of contact data as the single most important factor in delivering marketing effectiveness, far higher than creative design or the timing of campaigns. Why do you think data quality is so critical?

Data quality is the absolute bedrock on which any successful marketing campaign is built. There’s no point doing great creative, data segmentation, analytics or personalised marketing unless the contact data you’re using is as accurate and clean as you can make it. All the smart stuff won’t make a difference if the base information you’re working from is inaccurate.

Q. If data quality is so critical to marketing success, what are some key things organisations can do to improve the quality of their data collection?

Organisations need to be able to automatically validate and check contact and address data at the point of capture, whether that’s online, in-store, or over the phone. But it’s vital that the validation process doesn’t just stop here – companies need to ensure they have systems and processes in place to ensure customer data is cleaned and updated on a continuous, automated basis rather than as a one-off job, which currently tends to be the case. It’s also essential, when collecting customer data, to make sure that the correct permissions are attached to individual records.

Q. Marketers see change of an email address as more important than having children. Can you explain why this is?

Over the past 10 years, email has become a popular marketing channel for many marketers, with companies relying on it as a low-cost way to reach customers and prospects. So a change of email address means potentially losing that route to send messages to a customer. However, marketers are increasingly realising that email is not the answer to all their acquisitions or CRM challenges. In fact, our recent research report shows that 67 per cent of marketers consider postal address data as the most important type of data to be collected for marketing purposes. This is no surprise – after all, it’s impossible to deliver a new sofa to an email address!

Q. Some companies focus on collecting data from their own channels, whilst others partner with third party providers. Which do you think is the better approach, or is the best way some combination of the two?

For true marketing effectiveness, companies have to mine their own customer data for insight and then combine this with information and intelligence from third-party providers. Internally held, first-party details such as email addresses and purchase histories can get you so far, but third-party data – all subject to obtaining the relevant permissions – form a much more powerful version of this by providing the why, when and how elements.

Companies also have to consider how willing a customer may be to share personal information with them. For example, if you’re buying a new piece of furniture, you’re happy to share your name, address, email, and mobile number. Often this decision relies on the value exchange and what customers get in return.

Q. Collecting data and drawing insights from that data that can lead to actionable steps are two very different kettles of fish. What do you recommend companies do to make sure their data will be actionable?

The first step is always to ensure that customer data is up-to-date, accurate, correctly permissioned and complete – if your data fails to meet any of these criteria, then any actions taken based on it won’t be wholly successful. Once you have ‘action-ready’ data, you need in place the agile systems and processes necessary to perform ‘just-in-time’, fully permissioned marketing. You also need to assess how third-party data can help existing data to become more actionable.”

Q. Only 15% of marketers think data-privacy is an obstacle to data-driven marketing, and only 7% think data security is an obstacle. Do you think they are underestimating the size of the issue, or are the legal directives on this issue fairly easy to become compliant with?

Marketers aren’t underestimating the size of the issue. But they don’t consider it an obstacle either because, for the most part, they recognise the need to ensure their data collection, use and management procedures adhere to new regulations. In other words, they view compliance as a given, not an obstacle. However, as our research report shows, technology remains the principle barrier to the adoption of data-driven marketing.

Q. Do you think permission marketing becoming a legal requirement with be beneficial for the industry overall?

Any new legislation also presents new opportunities. So yes, this is a positive for the industry and it should already go without saying that marketers need to be appropriate, relevant and meaningful in how they operate if they want to deliver a successful customer experience. This legislation should help marketers to refocus and think more in terms of ‘What is it that my customers want or need from me and how do they want me to engage?’ rather than ‘What is it that I have to sell to them?

Q. Can you sum up the importance of data to marketers in a single sentence?

If you could increase the return on your marketing investment by reaching people at the exact time when they’re actively in the market for your products and services, would you ignore the opportunity?

Report: Why Marketers need data

We’re grateful to Jim for taking the time to speak to us and give marketers some really great pointers when it comes to utilising customer data and life events. If you think Jim makes a good point and you want more insights into delivering personalised messages during customer life events, then you can download the full report on customer life events.

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What Is The Benefit Of Using Digital Data?

Digital data also allows for much faster access, retrieval, and manipulation of information compared to manual filing systems. Additionally, digital data can be shared quickly across different platforms and devices allowing for better collaboration among teams and departments within an organization.

Digital data is the foundation of modern computing. This type of data has revolutionized how we interact with technology, as it allows us to store and manipulate massive amounts of information in a fraction of the time that analog methods used to require.

Benefits of Using Digital Data

It also allows for faster access to information since it does not require manual labor or transportation costs associated with manual filing systems. Additionally, it can be more cost-effective as there are no materials required for storing data digitally compared to traditional methods which may include purchasing file folders and office supplies for physically storing documents.

Finally, because digital storage requires less space than traditional methods, businesses can save money on their rent or office space by utilizing this method instead of taking up valuable real estate in a shared office environment.

Enhanced Decision Making

Data analysis can also help businesses better understand customer behavior and preferences. This information can be used to create targeted marketing campaigns or tailor products and services to meet customers’ needs. Moreover, data analysis can provide insights into how the competition is operating, allowing businesses to adjust their strategies accordingly.

Finally, data analysis allows companies to track performance over time and identify improvement areas. By using this type of analytics, companies can focus on optimizing certain processes or operations in order to maximize efficiency while minimizing wastefulness. With this kind of insight, organizations have a better chance of staying competitive in an ever-changing market environment.

Trend Pattern Identification

Data analysis can also help a business identify weaknesses in its operations and make corrections. By understanding the key drivers of performance, businesses can develop plans to address areas where they are underperforming. This can lead to improved efficiency, cost savings, increased customer satisfaction, and overall enhanced profitability.

It allows them to better understand customer needs and preferences, which helps them create more targeted marketing campaigns and drive higher sales conversion rates. Furthermore, data analytics allows companies to gain insights into their competitors’ activities so they can stay one step ahead of the competition.

Process Optimization

Businesses can also use technology and data to create new services, products, and processes. This type of innovation is key to staying competitive in today’s marketplace. By introducing digital solutions that reduce manual labor or make operations run smoother, businesses can reap the rewards of increased efficiency and customer satisfaction.

Finally, businesses should consider how they measure success. Setting goals and tracking progress towards them helps teams stay on track toward meeting their objectives.

Using analytics tools to gain insight into performance enables organizations to quickly identify areas for improvement as well as areas where more resources may be necessary. With this information at hand, making informed decisions around investments becomes much easier while also providing an understanding of what strategies are working best for the organization overall.

How Companies Can Utilize Digital Data?

Digital data is one of the most valuable resources for companies today. By collecting and analyzing digital data, businesses can gain insights into customer preferences, identify potential opportunities, improve operations and optimize marketing strategies.

Companies can leverage digital data to better understand customer needs, monitor their competition and develop new products or services.

Additionally, they can use it to measure performance metrics such as website traffic or sales figures. With so many benefits associated with utilizing digital data, it is no wonder why more companies are turning to this powerful tool for success in the ever-evolving marketplace.

Strategies for Dealing with Digital Data Security Concerns

Digital data security is an important aspect of any business. With the growing number of cyber-attacks, protecting your data and networks from malicious actors is becoming increasingly important.

Here are some strategies you can use to ensure that your digital data remains secure −

Implement robust authentication protocols – This means using strong passwords as well as two-factor authentication or biometric login procedures for added security. You should also consider encrypting sensitive files and communications with a key that only authorized personnel has access to.

Monitor user activity – Regularly monitor user activity on your company’s systems and networks so you can quickly identify suspicious behavior before an attack happens. Having regular system scans, audit trails, and logs will help you spot potential threats early on.

Educate employees about cybersecurity – Your staff should be aware of best practices when it comes to safeguarding digital information so they don’t accidentally open malicious emails or give away their credentials online.

Ensure everyone is up-to-date on the latest security measures the company is taking to stay safe while working remotely or dealing with external vendors who may not have the same level of protection in place as you do.


For businesses that rely on digital data to inform decisions or provide services to customers, having access to reliable digital data can be invaluable. Additionally, utilizing the latest technologies such as cloud computing makes it possible for companies to have quick access to large amounts of stored or real-time data without needing expensive hardware investments.

6 Best Customer Service Software Solutions For 2023

Learn how customer service software tools can help automate, organize, and simplify your customer service efforts.

If you’re actively marketing your business, you need an equally active customer service program. After all, you can’t build your business without happy customers.

In this post, we’ll explore how customer service software tools can help automate, organize, and simplify your customer service efforts.

If you specifically want to know how to use social media channels to offer customer service, check out our post on social customer service. Here, we’ll look at tools you can use to support your customers both online and offline.

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.

What is customer service software?

Customer service software is any software tool that helps a business manage, track, or streamline its customer service efforts. That could mean anything from a simple chatbot all the way through to a complex customer relationship management solution that integrates with sales and IT.

Obviously, a small business doesn’t need the same software tools as a multinational corporation.

But they do have something in common. The most important function of all software-based customer service tools is to improve the service experience for both customers and customer service agents. (Or for the small business owner if you’re a one-person show.)

Reduce response time (and your workload)

Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite’s Inbox today.

Book a Demo

Why use customer service software?

As we explain in our post on customer service metrics, there’s a lot of important data to track in any customer service program. As your business grows, it simply becomes impossible to manage and track your service efforts without software.

Without software, customer requests can be missed, or you might take too long to reply. And you have no way to track your response times or customer feedback to see how you’re doing and look for ways to improve.

As your business grows, customer service becomes increasingly complex. For example, you might need a ticket system to manage support requests for multiple agents and departments.

But even when you’re small, you could use the help of customer service tools. They make the job easier, allow you to automate simple and repetitive tasks, and free up your time for more complex cases or working on other areas of your business.

Simply put, you should use customer service software because it helps you deliver better customer service. And customer service is a real concern for consumers, especially when making purchases online. 60% of Internet users said they are concerned about bad customer service online.

Source: eMarketer

On the flip side, 94% of U.S. consumers aged 18 and up said they are very likely to purchase more from a company with very good customer service. Compare that to 72% for a company with “okay” customer service and only 20% for a company with very poor customer service.

Types of customer service software

Now that you understand why you might want to use customer service tools in your business, let’s look at some of the different types of customer service software options.

Customer relationship management (CRM) software

Customer service is all about relationships. A customer relationship management (CRM) tool allows you to track all the interactions your company has with a customer, so you can learn about them as your relationship grows.

In addition to basic contact details, a CRM tool will track purchase history, product preferences, and all the contacts the customer has with members of your team, in any department.

An effective CRM tool improves customer service by giving support agents all the information they need to serve the customer most efficiently and effectively.

For example, they’ll be able to see:

which products and versions the customer has

how often they buy or update

whether they’ve had any previous interactions with other agents or members of the sales team

Rather than having to start from scratch to learn about the customer’s challenge or question, the agent can jump directly into resolving the issue or providing a detailed and customized answer. The agent’s job is easier and the customer walks away satisfied.

Messaging and live chat software

Being able to chat with a human agent in real time is one of the most valuable customer service offerings for consumers. In fact, it was the highest value customer service feature in the Insider Intelligence Canada Mobile Banking Emerging Features Benchmark report.

Source: Insider Intelligence

Half of small and medium-sized businesses reported an increase in the use of online messaging platforms to build customer relationships in 2023. Most of those businesses said it was customers’ preferred communication channel.

Live chat and messaging can take place through your existing social media platforms. Or you can use software tools to enable live chat within your own website or app.

Social media inbox software

A social media inbox allows you to see interactions with customers across different social platforms in one place. Someone might ask a public question and follow up with a private message. A social inbox will thread them together so you can see the full conversation.

And if a person messages you on more than one platform, you’ll be able to see both messages so you can ensure a consistent response.

A social media inbox also allows larger teams to spread the workload. You can assign messages to specific team members across the company. Even better, it allows you to create a database of saved replies to common questions. This can increase response time or provide the basis for a custom reply.

Customer service ticketing software

Customer service ticketing software allows you to create a unique case — or ticket — for each customer support request. This allows the customer to track the progress of their case. It also ensures the right people can tackle the issue at hand.

Customer support managers can track the progress of a ticket. Teams can close a ticket when the issue is resolved. This way the team always knows how many support requests they have to tackle. They can then provide customers with an estimated time for resolution.

Like a social media inbox, customer service center software collects all communication in one place. Each ticket shows the context to get the customer’s request resolved quickly and effectively.

Customer service software for small business

Small businesses need the same kinds of tools as larger businesses do, just on a scaled-down level. Most of the best customer service software tools offer inexpensive plans for smaller businesses. Some even offer basic functions for free.

When pricing out customer service software tools for your small business, look for plans labeled “professional” (as opposed to “enterprise”). These generally have enough features for a growing small business.

Here are our top customer service software picks.

With Hootsuite Inbox, you can bridge the gap between social media engagement and customer service — and manage all of your social media messages in one place. This includes:

Private messages and DMs

Public messages and posts on your profiles


Emoji reactions

… and more.

The all-in-one agent workspace makes it easy to 

Track the history of any individual’s interactions with your brand on social media (across your accounts and platforms), giving your team the context needed to personalize replies

Add notes to customers’ profiles (Inbox integrates with Salesforce and Microsoft Dynamics)

Handle messages as a team, with intuitive message queues, task assignments, statuses, and filters

Track response times and CSAT metrics

Book a free demo

Plus, Inbox comes with handy automations:

Automated message routing

Auto-responses and saved replies

Automatically triggered customer satisfaction surveys

AI-powered chatbot features

Zendesk is an online help desk platform, customer service ticketing software, and CRM. It gives customer service agents all the tools they need to respond to customer requests from multiple channels.

Zendesk also allows your team to contribute to an ever-growing knowledge base. This provides self-serve customer service, empowering customers to find their own solutions 24/7.

Source: Zendesk

Customized pop-up boxes in multiple languages encourage customers to reach out. Meanwhile, an integrated help desk helps keep everything organized.

Freshdesk is a customer service management software that allows your team to offer service and support through multiple social channels and by phone.

You can also coordinate in-person service calls with simple appointment scheduling and real-time updates.

Source: Freshdesk

Hubspot is a CRM platform with a built-in ticketing system and live chat features. It includes tracking and reporting on metrics like response time and ticket volume.

Automatic ticket routing helps ensure the right person is assigned to each customer service request. Chatbots answer the most common questions.

Source: Hubspot

Salesforce is a CRM that is specifically designed to enable work across teams within companies to best serve the customer.

That means team members from IT, sales, marketing, support, and any other relevant department all have access to the same customer information and can help get your customers the support they need.

Source: Salesforce

Psstt: If you already use Salesforce Social Studio and are looking for a replacement, we can help!

Best practices for choosing and setting up customer service software

Now that you understand the options, how do you choose the right customer service software for your business?

1. Understand your needs (and your team’s needs)

This is fundamental to any choice you make for your business. As we mentioned above, a small business doesn’t have the same requirements as a massive enterprise. But think about more than size when choosing your software.

For example, do you do most of your marketing online? Through social media? Through your website? Are your customers likely to have technical requests that require another department to get involved? Do you talk to customers over the phone, or only through digital channels? Do you tend to get the same questions, or the same kinds of questions a lot?

Think about which customer service tasks currently take up the most of your time, or cause the biggest management headaches. Then think about what kinds of tools could make your life easier.

2. Understand your customers’ needs

Think of customer service as an extension of your marketing efforts. After all, it’s a lot easier to retain and resell to an existing customer than it is to bring in a new one.

So, you need to understand how your customers want to talk to you. If they want to chat with you on social but you only offer support through live chat on your website, you might be missing opportunities to resolve issues in the early stages.

Some detailed audience research will help on this front.

3. Think about your future growth

The customer service software tools you choose will become the basis of workflows across your company. You don’t want to have to change everything later because you chose a customer service solution you’ll quickly outgrow.

As you evaluate tools, look for room to grow. Can you add additional users as your team grows? Can you upgrade to a higher-level solution from the same provider if things really take off? Does the customer support software integrate with other tools you might need to add later as well as ones you already use?

4. Consider reporting capabilities

One of the key benefits of social media software is that it allows you to collect valuable data. You can use that data to develop a solid understanding of your customers, your team, and even your own products and services.

Your customer service software solutions should also allow you to gather information on team performance, so you can establish a baseline response time and satisfaction level.

This allows you to spot customer service superstars and look for ways to share their expertise. You can also spot team members who may need additional training or support.

So, rather than thinking only about the tasks customer service software will allow you to perform, think about the data it will allow you to acquire.

5. Check for free trials

Many customer service software tools offer free trials for a limited time or with a limited set of features. These allow you to see the product interface and get a sense of how intuitive it is to use and how well it will suit your needs.

For larger businesses, get in touch with the software’s sales team to talk them through your specific needs so they can explain how their tools are a good fit.

6. Review the support documentation

Check out the online help docs for the solution you’re considering before you commit. Is the help documentation thorough and easy to understand? Does it seem to address common use cases and clearly walk you through setup options?

7. Review your needs regularly

Customer service needs change over time. Check in regularly with your customer service team to make sure your software tools are keeping up with their evolving requirements.

Use customer satisfaction surveys to make sure customers are happy with your tools too.

Save time building an efficient customer support system with Inbox by Hootsuite. Quickly respond to questions and complaints across a variety of channels, create tickets, and work with chatbots all from one dashboard. Try it free today.

Request a Demo

Save time on social messaging with automated responses, smarter workflows, and friendly chatbots — all in the Hootsuite Inbox.

Understanding The Importance Of Windows Task Manager

Understanding The Importance of Windows Task Manager What is a Window Task Manager?

A Windows task manager is a monitoring tool in Windows that contains details of running programs on your computer. This tool displays process graphs, resource usage, memory consumption streaming in the background.

There are various ways to open Windows task manager. You must be familiar with many old school methods which include keyboard shortcuts too.

The easiest method to open this tool is to press

Ctrl + Shift + Esc

keys on your keyboard together.

Another easy way to start the task manager is by pressing

Ctrl + Alt + Del

together on your keyboard. A window will appear with different options. Choose Task Manager among them.

Let’s catch on the various tabs of Task Manager-

1. The Processes tab

2. The Performance

The actual time charts show the overall usage of memory, network, disk, CPU resources of your system. At the bottom left of this tab, there is a link of Open Resource Monitor which can guide to look at the report that Task Manager does not give. 

3. The App History

This tab reveals the complete history of Windows applications that have run on your computer. You can also remove the usage history of applications at any time from this tab but if you are not using any application and that app is consuming system resources, you can easily stop it from happening.   

4. The Startup

5. The Users

This tab will tell you the currently logged users into Windows 10. If the system has a single user, then it will display the rank with their functioning processes. You can also find out whether the specific account is creating the system work slowly.

6. The Details

This tab allows a variety of knowledge on running processes on your PC that processes and performance tabs can’t show. You can end the task and restore system resources with this tab.

7. The Services-

This tab is the last part of the task manager and it enables all the running functionality in your PC. If you are facing any issue with running service, then you can easily disable the functionality. You can stop/start/restart services.

What To Do If The Task Manager Is Unable To Launch?

Many of us have reported that we had an issue while launching the task manager. It was either unable to respond or maybe we couldn’t find any other way, to begin with.

Find the number of resolutions that can help you out with this issue.

1. Start with creating another account in Windows 10.

There may be possibilities of error in system profile or the administrator hasn’t given you access to perform some activities on the system. To cover up this issue, you can try and check to make a local account with the following steps.

After signing in, check whether the task manager is working on this account or not.

2. Check the latest windows updates

Sometimes there are a lot of OS updates that keep on waiting to get updated. These out-of-date updates may disrupt in launching the task manager.

To find out the pending upgrade-

Once you update your system, restart your PC and check for the task manager.

3. Activating Task Manager From Different Methods.

Start With CMD Command

Press Windows + R simultaneously and type Regedit.

A new window will appear. Locate the below path on the left pane.

HKEY_CURRENT_USERSoftwareMicrosoftWindowsCurrent VersionPoliciesSystem

Restart your system and check the issue again it’s solved or not.

By using the Group Policy Editor enabling The Task Manager.

The Group Policy Editor is a powerful utility tool which helps you to regulate local policy settings. If the task manager is disabled, you can enable this tool.

Press down

Windows + R

together and type


and enter.

Find this path on the left pane in a new appeared window. 

We chose Enabled and applied settings, so the group policy can defeat any settings made by any outer application or malware. Press OK for desired changes. Restart your computer for the reforms to take place.

5. Checking by System File Checker

The System File Checker is used to find and diagnose corrupt files present on your computer.

Search command prompt on the search dialogue box and Run as Administrator.

Enter the following command –  Dism.exe /online /Cleanup-image /StartComponentCleanup dism / online / cleanup-image /restorehealth sfc /scannow

After finishing this process, restart your computer and check for task manager.

You can check some other quick fixes on your system such as-

System Restoration

Inspection of malware

Uninstalling third-party applications and anti-virus software.

Windows reinstallation

Final Word Quick Reaction:

About the author

Harshita Singh

Rising Importance Of Visual Search In Digital Marketing

Our minds process visual pictures faster than textual data. This carries forward into Internet utilization, with users liking to see content instead of reading it. Numerous surveys and studies demonstrate that visual content is more intriguing and interactive with users than some other type of content. From planning a site to selling a product on the web, the visuals deliver the most significance for the visitors and work as a litmus test for the quality of the product. As computer vision AI develops and computers start “to see and comprehend” pictures better, visual search implementation and usage is developing in popularity. Attire and home goods leaders are building visual search within their sites and mobile applications to make product discovery easier and increase conversions. Brands in the ecommerce business space need to get ready to fuse it in their digital shopping experience to exploit the move in users search habits. Organizations need all the tools they can get to keep customers occupied with the competitive retail environment. Visual search technologies could help eCommerce brands gain the edge they need to engage customers and all the more critically make purchases. Such tools permit customers to discover things that match photographs of comparable products and narrow their searches based on visual characteristics. Visual search simulates perusing through racks at physical stores and can utilize one photograph to assist clients with finding the garments and embellishments that famous people are wearing or dozens of more affordable, similar items Organizations are observing this and are along these lines actualizing related tools. Retail mammoth Target incorporated Pinterest Lens into its mobile application, for instance, and youthful adult attire brand Forever 21 consolidated artificial intelligence (AI) with visual search, permitting it to offer mobile and online customers progressively customized outcomes. The latter detailed an increased average purchase size of 20% for digital clients following this implementation. Attire brand Tommy Hilfiger updated its search features in September 2023 to incorporate a visual business function for its digital customers. These retailers are hoping to utilize visual search as a dependable balance as the market shifts and more youthful ages represent more customers. Recent research found that 81% of Gen Z customers despite everything lean toward physical shopping, in any case, making visual search tools even more significant for retailers depending on digital channels. Visuals give ease to the buyers and E-Commerce retailers when they embed a particular request in the search box. A variety of pertinent pictures face an inquiry, making it simpler for the user to browse among them. This likewise makes searching simpler for customers who neglect to clarify their search in words. An image of the related object in a situation like this resolves the issue. The reason for the visual search is to change the manner in which a product is looked through on the web. An office or retail location can hire a web designer to fill the need for a product’s online optimization. A designer will expand the utility of a product by improving its features in the supporting images. One must be quite certain with the keywords when entering them in the search box. This goes down to the color of the image being searched. This truly helps both the purchasers and retailers in acquiring their ideal outcomes. Visual images have an attractive impact that increases the number of guests to a site. Despite the significance of visuals, it can, in any case, be safely said that visual information does multiply the number of visitors. However, it isn’t totally going to swap the requirement for text-based search. The keywords to scan for an image are written in the content. In this way, visuals won’t fill in for a text-based search. However, they are surely an all the more incredible asset to pull in the attention of a group of people. Considering that visuals are more attractive to locate than some other type of material, entrepreneurs and business people must depend on images to take into account their guests as it is more customer-friendly.

Importance And Example Of Green Investments

What is Green Investments?

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Explanation of Green Investments

Corporations, private equity firms, hedge funds, and individuals can raise funds for green investment. Typically these funds are raised in securities, mutual funds (MFs), electronically traded funds(ETFs), and bonds. According to a report prepared by Global Sustainable Investment Alliance, nearly $31 trillion was held under various green investment instruments, constituting around one-third of the globally held assets under management in 2023.

Example of Green Investments

Now, let us look at some examples of green investments available as investment funds or ETFs for various investment opportunities.

Water Stock: Calvert global Water fund, Allianz gi water fund, first trust water ETF, Invesco Global Water Portfolio ETF, Invesco Water Resources Portfolio ETF, Zacks Global Water Index, iShares U.S. Utilities Index ETF, and Invesco S&P Global Water Index ETF.

Wind Power: First Trust Global Wind Energy ETF.

Solar Energy:Invesco Solar ETF,

Pollution Control: Invesco Cleantech ETF andVanEck Vectors Environmental Services ETF.

Water Stock: Pacific Gas and Electric Company, Idacorp Inc., and Brookfield Renewable Partners.

Wind Power: General Electric, Siemens Gamesa Renewable Energy, NextEra Energy Partners, and Vestas Wind Systems.

Solar Energy: First Solar Inc., JinkoSolar Holding Co. Ltd., Sunpower Corp., Enphase Energy Inc., Vivint Solar Inc. andSunrun Inc.

Waste Reduction: Republic Services Inc., Covanta Holding Corp, and Waste Management Inc.

Opportunities of Green Investments

There are several avenues of green investments, and some of them are briefly discussed below:

Green Power: Today’s world faces the dire consequences of major climatic change. In such a scenario, a source of power generation for homes and industries without using fossil fuels is like a knight in shining armor. As such, it is attracting a growing number of investors every day.

Water Stock: One of the most important natural resources available to humans. The climate changes in the last couple of years have resulted in growing fear among the people that they may eventually run out of fresh water. As such, considerable investment has been made in the sustainable collection, purification, and distribution of water.

Wind Power: It is one of the fastest-growing renewable energy sources that has grown 75 times over the last twenty years. China, the US, and Germany are the front runners, with an installed capacity of 217GW, 96GW, and 59GW, respectively. Recently, many investors have been interested in wind farms or considering the companies producing wind turbines.

Solar Energy: It is another source of renewable energy wherein energy from sunlight generates power, mostly used for domestic purposes with limited industrial use. In the last couple of years, the sun has risen in this industry as investors have focused on companies that manufacture solar panels and other related products.

Pollution Control: The only way to control pollution is to reduce pollution. As such, the government has been concentrating on reducing greenhouse gas emissions from industrial set-ups, abatement of vehicle emissions, etc. To implement such large-scale measures, the government requires support in the form of investments.

Waste Reduction: With the change in lifestyle, the need for waste reduction has increased manifold. Most of us know the things that can be recycled, but there has been a large increase in the number of products (e.g. cell phones, batteries, etc.) that can’t be recycled. In this case, it is important that we reuse them and reduce the accumulation of such waste. As such, there is a growing business surrounding these recycled items, which involves huge investments too.

Importance of Green Investments

Green investments are important because the world is transitioning to green practices, including waste recycling and power generation through wind and solar. Everyone is aware of the ill effects of climate change, and most are taking a keen interest in solving the issues at hand. In other words, green investments can be the way to ease the burden that humankind has placed on the environment.


Green investment can attract a good amount of public attention owing to awareness and interest, making fundraising much easier.

Owing to healthy demand, the borrowing costs of green investment are usually on the lower side.

Most of green investments enjoy the benefit of tax exemption.

At times, there is no clarity regarding the purpose of the investment.

Currently, most companies are in their initial phase, which results in low revenues and exorbitantly high valuations. This makes the investment in such companies riskier.


So, by now, you should be able to appreciate that many investment options are available if you are interested in green investments. You can opt for individual companies or other investment instruments like MFs, ETFs, bonds, etc.

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