Trending December 2023 # The Rising Popularity Of Cryptocurrency For Online Casino Banking # Suggested January 2024 # Top 12 Popular

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In Europe, online casino gambling has been growing by double-digit percentages year-over-year for more than a decade. Furthermore, experts predict the same level of growth is expected over the next few years. A lot of people are questioning, what’s driving this growth.

How It All Started

In the early days of cryptocurrencies like Bitcoin, online casino operators were leery about accepting crypto as a viable banking option. They just didn’t feel comfortable that Bitcoin was going to survive government scrutiny across Europe.

As the months and years passed, the popularity of Bitcoin as a means of exchange grew at incredible rates. About five (5) years ago, a number of top online casino operators took note of the growth. As customer inquiries about adding Bitcoin as a banking option started flowing in, some operators took action. As fast as they could, they got their software developers on the case, developing banking platforms that could accept crypto.

Still, the number of online casinos that embraced this technology was limited. A lot of operators were unwilling to spend money on the programming process because they didn’t feel the demand was significant enough.

As recently as four (4) years ago, only about 5% of all licensed online casinos in Europe accepted crypto as a banking option. Of these casinos, none of them would allow gamblers to use crypto as gambling currency. Instead, they forced crypto depositors to convert to the casino’s currency, which caused confusion and problems due to valuation issues. Remember, the value of most cryptos will change by the second.

Eventually, operators started seeing the light. They were able to identify ways gamblers could benefit by using crypto, something they start promoting through marketing efforts. When astute gamblers read about the potential benefits of using crypto as a banking option, they used that as motivation to start gambling online.

Today, the landscape surrounding online casino gambling and crypto as a banking option has changed significantly. The number of online casinos that accept Bitcoin if not other cryptos has risen to about 20%. Software developers have also been busy developing “crypto-only” casinos, and online casino games that can be played solely with crypto. Eliminating the conversion problem has proven to be a very big deal.

The Benefits of Using Crypto To Fund Online Casino Accounts

Since online casinos have started promoting the benefits associated with using cryptos like Bitcoin as a viable banking option, it seems prudent to discuss those benefits.

Here are four ways online casinos players can benefit by funding their accounts with crypto:

1. Anonymity:

Crypto transactions are processed through blockchains. They are processed without the inclusion of personal information like name, address TIN, and phone number. The only info listed on blockchains is transaction numbers and amounts that are furnished to senders and receivers. This establishes a very high level of anonymity, something online gamblers treasure as it allows them to avoid scrutiny over their gambling activities and possible tax ramifications.

2. Fast Processing of Transactions :

When crypto transactions are made, they result in the immediate transfer of value. Online casinos love knowing they instantly have good funds. It allows them to quickly credit gambler accounts without worry.

When it comes time to process withdrawals, they already know they have good funds from their crypto customers. It eliminates their need to hold monies during a verification process. Therefore, they are more willing to process withdrawals in minutes, something customers love.

3. Little to No Processing Fees:

It costs next to nothing for two parties to transact with crypto. Since online casinos need less manpower to process crypto transactions and they don’t incur fees doing so, they are more apt to charge little to no fees to customers who bank with crypto.

4. Access to Bigger Bonuses:

From a no deposit bonus to free spins, casino players love getting big extra value from casinos. Given the secure nature of cryptos, casino operators have gotten to the point they want more crypto customers. That has prompted them to offer bigger bonuses to crypto customers than the bonuses being offered to customers who use other banking options.

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Top 5 Online Casino Games To Play Online Gambling For Real Money In 2023

Millions of Americans visit casinos yearly, spending billions of dollars on casino games. However, changing times have given birth to online casinos (also called virtual casinos). As the name implies, these are online versions of traditional casinos. Although existing for almost two decades now, online casinos have become more popular in recent years.

The COVID-19 pandemic allowed more time to engage in gambling online. This thriving industry is now worth billions of dollars. Both online and in-person casinos offer the same games and play by the same rules. However, the gameplay has a few tweaks for an optimized virtual experience.

Although there are some great online casinos, there’s also a surplus of bad eggs. After extensive research, we picked the best online casinos in the industry. We made our pick based on the strict criteria we chose. Here’s how we made our list.

5 Best Online Casino Sites Of 2023

BitStarz – Overall Best Online Casino Games, Editor’s Pick

Ignition Casino – Most Popular Slot Games That Pay Real Money

mBit Casino – Highly Trusted Gambling Site For Casino Lovers

BetOnline – Play Casino Games With Real Online Slots

Wild Casino – Best Online Casino Games Offering Progressive Jackpots

#1. BitStarz – Overall Best Online Casino Games, Editor’s Pick

BitStarz is the leading online casino providing over 3500 casino games for its players. The brains behind this successful online platform are casino players committed to giving players an optimized and enjoyable casino experience. With customer satisfaction in mind, this site features all the classics like blackjack, baccarat, and other games in different categories and subcategories. Some popular game categories on their website include table games, poker games, bitcoin games, etc.

BitStarz offers live casino games, which are available on P.C. and mobile. Their live dealer games are some of the most sought-after in the industry, and they offer a whopping 150+ live casino games. These live games are designed to be super immersive. It features on-site dealers playing live games streamed in H.D. to your device.

On the site, users can perform actions such as converting real money to crypto. One of the most popular features of this site is its tournaments. At every point, there’s an ongoing tournament where users stand a chance to win real money from the weekly $5000 prize pool.


VIP Membership: When new players register on BitStarz, they receive several welcome bonuses like bitcoin and free spins. BitStarz also has a VIP membership which every registered player can join. The VIP membership comes with a dedicated VIP manager available at all times. Also, VIP members can create tailored bonus plans for themselves and see new games before they are released. The BitStarz online casino is accessible in 30 languages.

Live Casino Games: The live casino games offered by BitStarz are unmatched. Unlike any other casino, BitStarz offers over 150 live casino games. To ensure that users get the best, most immersive experience, they offer an H.D. stream featuring several camera angles from the live casino. Among the live casino games, users can play live baccarat, live blackjack, etc. With this feature, players who prefer live games always have some live casino games 24/7.

Crypto Casino: BitStarz is a well-known online casino that accepts Bitcoin. The casino has its crypto exchange wallet, using which players can buy crypto stash to play online slots and real money casino games relentlessly. Gamblers and players can use all prominent credit cards to purchase any amount of Bitcoins through their personal exchange office. Besides, you can exchange your crypto earnings for fiat, but the tool is limited to only cashing your Bitcoins in euros.

Welcome Bonuses: BitStarz offers some of the best bonuses of every other online casino. Each new player gets $500 or 5 BTC instantly after registering. Moreover, they get free spins accessible on the first nine days. Additionally, the casino also provides a discount for your first four deposits. BitStarz rewards its players for every “level-up” they get, and loyal customers also get exclusive bonuses.


Crypto accepted

Uses high-quality gaming software

Fantastic welcome bonuses

Bonuses for loyal customers

Loss limit options available


Unavailable in the U.S.

#2. Ignition Casino – Most Popular Slot Games That Pay Real Money

Ignition Casino provides a virtual casino experience unmatched by no other in the business. This casino boasts the best poker software of all others in the industry. Games like New Blackjack and American Roulette are some of the most popular on the site attracting hundreds of players daily. Several other popular and lesser-known games are available on the site, attracting thousands of players daily.

They also offer over a dozen live dealer games. On the site, you can play with real money or bitcoin. They also have options for you to receive payouts in BTC if you choose. The site has nine payment options for users to choose from for deposits and withdrawals. They ensure that each player’s information is safe, and thus they use SSL encryption to protect user data.

Besides casino games, players on the sites can play virtual sports matches and races to win real money. New users who register on Ignition Casino are welcomed with exciting bonuses that they can redeem for cash. New users who deposit on the site receive a 100% bonus, while bitcoin deposits accrue a 200% bonus. Existing users also enjoy ongoing bonuses that they can also use to get cash prizes.


Live Dealer Casino Games: Ignition Casino features an exhaustive collection of games in the live dealer casino category. European roulette, American roulette, super 6, baccarat, and blackjack are the most sought-after games in their collection. Also, at Ignition Casino, players choose the tables that come in varying limits setting off from $5 and going up to $3,000.

Video Poker Games: If you enjoy video poker games, Ignition Casino will suit your taste. You can sort their video poker games into 1, 3, or 10-handed games. Joker Poker, Double Poker, Jack or Better, or Bonus Poker are a few of their impressive games. Moreover, What’s best is that the online casino promotes an even more thrilling experience for every gambler on their site. Therefore, Ignition Casino posts video overviews and step-by-step guides on payouts, returns, strengths, and further insights into players’ odds for beginners. However, if you have difficulty going through their guides, play practice games on the website to better understand the odds and rules.  

Best Leaderboards: The online casino has captivating leaderboards to boost your casino winnings and earnings. Players can choose from different leaderboards using filters as they choose. Hence, you can choose your favorite game on the leaderboard and start your exciting gambling journey. 

Device Compatibility: Ignition Casino is highly compatible with all mobile devices. Whether you are using it on your laptop or a smaller mobile phone screen, Ignition Casino’s website will effortlessly fit into any version. However, note that the website’s version on mobiles and tablets has only 75% of the game collection.


Enjoy more than 300 casino and mobile games

Offer around 213 slot games

Table, poker, and live dealer casino games

Accepts U.S. players

Live customer support

Hefty 3k welcome bonus

Amazing referral program

Several banking methods

Consistent promotions


Only accepts Bitcoin

#3. mBit Casino – Highly Trusted Gambling Site For Casino Lovers

This casino offers a fully decentralized payment method for its users as it is a bitcoin-only casino. More people are using cryptocurrency nowadays, so the demand for decentralized payments in online casinos has increased greatly. mBit Casino is operated by Dama N.V. in Curacao.

mBit Casino offers over 2000 games with dozens of casino games on its website. Even with this wide selection of games, mBit Casino regularly adds new games to its catalog. Besides the casino games, mBit Casino also offers virtual games and races where users can play and win.

Although it is a Bitcoin casino, players can use cryptocurrencies like Dogecoin and Litecoin. Users can also stake any amount of bitcoin they want on games. They have an exclusive VIP program that offers loyal players big bonuses and other benefits. A more exclusive VIP program is presently underway to avail users of bigger benefits and a chance to win all-expense-paid vacations.


Cutting-edge Gaming Software: mBit Casino sources its gaming library from remarkable gaming software providers. Their casino games feature modern games with a touch of land-based casino thrill. Quickfire, Play’N Go, iSoftBet, Booming Games, BetSoft, Gameart, NetEnt, and Evolution Gaming are some of the worth-mentioning suppliers. With over 2500 casino games, the website is best for the lottery, video poker, blackjack, and online slots among others.

System Compatibility: Being a high-performance web-based casino platform, mBit Casino is adaptable to different screens and software. The compatibility of this casino with iOS, Mac OS, Windows, and Android is preferably high. The best part is that the casino does not demand downloading software to start playing its casino games. Also, its browser version seamlessly fits into a smaller screen, enabling you to enjoy smooth mobile games.

Accepts crypto: mBit Casino is one of the few top crypto casinos that accept a wide range of cryptocurrencies. Skrill, Neteller, PaysafeCard, Zimpler, QIWI, Neosurf, Neteller, and many others support fiat and crypto exchanges. In contrast, their fiat list accommodates RUB, JPY, AUD, CAD, EUR, USD, Bitcoin Cash, Bitcoin, Ethereum, Litecoin, and Dogecoin among the crypto options.

Fast Payouts: You do not have to worry about delayed payments when using mBit Casino’s speedy transaction services. The casino promotes hitchless deposits and withdrawals with one of the industry’s highest withdrawal limits of up to 100 BTC.


Alluring website interface

Accepts several cryptocurrencies

Instant transactions

Offer welcome deposit bonus

Supportive customer care

Captivating tier system for players

100 BTC withdrawal limit


No FAQ section on the website

#4. BetOnline – Play Casino Games With Real Online Slots

BetOnline is one of the best online and mobile casinos that have been around since 1991. This online gambling site has a great name in gambling and poker communities.

The casino is dedicated to transforming regular boring gambling into a versatile and playful experience. Moreover, its account management services are top-notch.

BetOnline casino is designed for high-quality performance that matches gamblers’ and bettors’ expectations. Finding answers to general queries, having constant promotional offers and instant responses makes this site one of the high-performance internet casinos.

Besides online casino games, BetOnline features sportsbook services. Using their sports betting services, you can bet on reputable sports and leagues, including NBA, MLB, NCAA, NHL, golf, soccer, boxing, and many more.

BetOnline is a versatile casino with something for everyone; players can have a great time with sports, horse racing, politics, casino action, or entertainment. Offering such remarkable services, BetOnline has earned great points in our evaluation. Hence, playing casino games, gambling, and sports betting is safe.


Huge Game Selection: The gaming library of this online casino is one of a kind. The entire casino games collection comes from the industry’s top software providers. You can sort over 500 casino games in the live dealer category. Besides, its comprehensive blackjack, roulette, video poker, slot machines, and specialty games collection is worth checking.

Thrilling Tournaments: Although BetOnline specializes in live dealer games and sports betting, it has an impressive collection of poker tournaments. Rebuy Frenzy, Omaha, and Nightly Monsters are some hot poker tournaments you can join.

Easy Bitcoin Transactions: BetOnline supports Bitcoin cryptocurrency and offers speedy payouts and instant transactions. The website is transparent and features a safe and secure Bitcoin exchange system. Using it, you can buy any amount of Bitcoins through your bank account or debit card. Moreover, BetOnline provides players with a reliable digital wallet for the sake of crypto gamblers’ convenience.

BOOST Bad Beat Jackpot: BOOST Bad Beat is the best jackpot to enjoy the same excitement as in land-based casinos. The jackpot features a tinkling blend of Boost poker and Bad Beat jackpot. Therefore, you will experience fast-fold Boost action with a mix of Bad Beat. Besides, the game earns you exciting payouts for an electrifying experience.


Welcomes U.S. players

Easy and quick transactions

Offer instant play games

Loyalty and welcomes bonuses

Software download available

Enjoy more than 25 live dealer casino games

Feature a great variety of poker tournaments

Offer sports betting services


Daily deals for returning players are limited

#5. Wild Casino – Best Online Casino Games Offering Progressive Jackpots

Wild Casino is here to tune dull casino time into the finest and wildest gambling experience. This online casino boasts a great collection of online casino, live dealer, poker, and several hot casino categories. Therefore, Wild Casino is the top choice of players worldwide.

Unlike most online casinos, Wild Casino has a great history starting in 1991. Since its inception, Wild Casino has been working to offer a dynamic gaming experience that made it to our top list of online casinos.

The virtual casino flaunts a full-fledged collection of table and card games from which players can benefit from earning real money online. Wild Casino has something for every picky gambler, from blackjack to baccarat to roulette.

Besides offering excellent customer support, the casino is equipped with many entertainment tools, fast payouts, and endless promotion offerings. So, if you want to enjoy the wildest casino experience, don’t forget to visit Wild Casino’s site.


Multitude of Banking Methods: The banking options at Wild Casino are countless. You get to choose a suitable banking method from an extensive list of prominent brands and currencies. Wild Casino charges a standard banking fee to completely set up your account. However, this fee is not objectionable for the majority of the players. The website accepts ApeCoin, Binance, Cardano, Litecoin, Shiba Inu, Dogecoin, Bitcoin, and Bitcoin Cash. Besides, Mastercard, Visa, Skrill, and many other banking methods are used for fast and secure transactions.

Enticing Bonuses: Wild Casino stands in the gambling space with its wild casino bonuses. The website features varying bonuses in various forms, out of which their welcome bonuses and tournament earnings are worth mentioning.

Best Customer Support: The website has a supportive customer care team for your gambling problems. Although they do not offer live customer support, finding the answers to your general queries is easy with their inclusive FAQ guide.

Pleasing Website: A careful assortment and aesthetic design supplement your playful time at Wild Casino. The team has designed this straightforward website focusing on the convenience of players.


Many promotions and bonuses

Eye-catching website interface

Engaging gaming collection

Free transactions

Several payment methods


Slot games are limited

How We Made The List For Best Online Casino Platforms?

There are several online casinos where you can play with real money. However, they are not all of the high standards. Moreover, these casinos have different features and benefits that set them apart.

After sifting through hundreds of online casinos, we narrowed the list to a few dozen. In addition, we went the extra mile to ensure we only placed the best virtual casinos on our list. We scrutinized each of the casinos until we had the five best online casinos. Here are some of the essential features we looked out for.

What We Looked For

Casino Game Selection: One feature of online casinos that people love is the variety of games they offer. It’s important for an online casino to feel like the real deal. However, they need a robust selection of casino games to achieve this. As users get more games to choose from, they are more likely to engage in the available gambling options. We ensured only to choose online casinos that offered classic casino games and less popular ones.

Legal Status: Like physical casinos, online ones run under strict regulations. Different regions of the world have different laws guiding the online casino industry. Moreover, these online casinos must meet strict requirements before the regulatory body grants them a license. To ensure we had the best on our list, we only chose online casinos with full licenses. Also, we only selected casinos that uphold their privacy and security policy stipulations.

Company’s Reputation: Before selecting the casinos on our list, we researched the companies running them. It’s crucial for us to only include casinos with a great history and reputation in the industry.

User Safety: The safety of every user in an online environment is crucial. It’s even more crucial in online casinos as users might have to transact with real money. To ensure user data is safe, we ensured that each casino on our list utilizes an SSL certification to encrypt user data. We also looked into the sites to uncover fraudulent practices, such as underage gambling. Sites that were porous did not make our list. We also favored casinos that offer a variety of payment options for users to choose from.

Buying Guide – What Should You Consider Before Joining An Online Casino?

Before investing your effort and money into any online casino, you must consider several essential factors.

●     Game Variety

This factor is essential to consider when considering what online casinos to use. You need to know that the site has a robust game offering. This way, you’ll not run out of new and exciting games to play on the site.

●     Your Specific Needs

It’s important to first consider your needs and preferences. For example, if you prefer to play table games, it’s easier to narrow down your options by focusing on casinos with several table games available. Knowing these helps you narrow down your options and easily figure out what’s best for you.

●     Licensing

If you want to be safe from legal issues, look for an online casino with a casino gaming license from a reputable company. Ensuring an online casino’s active license will help boost your gambling experience without ruining your reputation in the community.

The online gambling space is flooded with several casino sites that claim to offer a high-quality experience. However, many are fraudulent and threaten their players to expose them to the police since they are not operating legal websites.

So, it is always better to be safe than sorry and pick transparent websites that offer legal gambling services in the United States.

●     Bonuses and Promotions

Although there are countless online casinos on the internet, none of them offer bonuses to the same extent. The best way is to prefer an online casino that features alluring welcome bonuses, deposit bonuses, and many products of this kind.

A welcome bonus ensures that you have a chance to try your luck with the most trending casino games without depositing money. Most casinos offer welcome bonuses when players sign up with the website, allowing you to start playing right off the bat.

Besides, looking for year-round promotions will not make you bored of a casino’s performance. The best casinos on our list offer hefty bonuses and regular promotions to returning players and gamblers.

Online Casino: FAQs 1.   Are online casino gambling websites legal in the U.S.?

The legality of online gambling is muddy in the U.S. While some states strictly deregulate online gambling services, many others seamlessly regulate online casino sites.

Currently, many U.S. states have legalized online gambling. These are Iowa, West Virginia, Nevada, Rhode Island, Delaware, California, and New Hampshire.

2.   Can I win real money in an online casino?

Online gambling sites accommodate new players and seasoned gamblers to enjoy their thrilling collection of casino games. These casino games add spice to your life, but you also get an adrenaline rush because of real money winnings and earnings.

Moreover, many online casinos support cryptocurrencies. So, you can put in one of several cryptocurrencies and earn a bigger amount. The majority of crypto casino sites offer built-in crypto exchange and digital wallets using which you can even turn your crypto earnings into fiat.

3.   Are all online casinos the same?

Unfortunately, not every casino promises the same great gambling experience online. Therefore, you need to research and find the best one offering amazing promotions, several bonuses, a multitude of banking methods, and great customer support. You can get started with our recommendations or use our buying guide to differentiate a reputable casino from the rest.

Conclusion: Top Real Money Casino Games Online Platforms

It can be a hassle trying to find the best online casinos right now. After the first online casino went live about 20 years ago, there’s been a steady increase in the number of online casinos. There are a lot of sub-par casinos online that are unsafe and unenjoyable. Therefore, comparing the best options is wise before making your choice.

Girl Rising: Celebrating The Day Of The Girl Child

October 11, International Day of the Girl Child , was established by the UN General Assembly in response to the need for greater opportunities for girls, especially in education and health, and for greater protection from domestic violence, forced child marriage, and discrimination. In the United States, we often assume that we’ve already solved the problem of gender inequality in education. Girls have lower high-school dropout rates than boys, and more girls are attending college. Special programs channel girls into subjects where they were traditionally underrepresented, and summer immersion programs provide intensive training and introductions to potential mentors. School counselors are more sensitive to gender equality in scheduling students. In Five Ways to Get Girls into STEM , Karen Purcell points out that the Girl Scouts are also striving to build interest in STEM subjects.

Nevertheless, just as greater social awareness and the ’60s civil rights legislation did not end racism, so Title IX programs did not end gender inequality. Poverty, stereotyping, harassment, and even violence can still limit girls’ access to education. A former student, currently pursuing a PhD, wrote me this about her first year as a college undergraduate in engineering:

Another former student brought up an article she’d read about a summer camp that offered plenty of different options for boys interested in science. However, the only offering for girls with such an inclination was the chance to make lip gloss! She pointed out that . . .

Sexual harassment is also an issue holding girls back. Each fall, most schools train their teachers in the law governing sexual harassment. Yet as we saw in this past summer’s case of the senior accused of raping a freshman girl at the elite St. Paul’s School in New Hampshire (as part of a long tradition known as “senior salute”), teachers can be totally unaware or even turn a blind eye to harassment.

3 Inspiring Films

How will you be marking this day in your own classes? One way to initiate a dialogue is to use film showing what conditions are like for girls in other parts of the world. Here are a few suggestions.

He Named Me Malala, premiering in October, is a documentary on the life of Malala Yousafzai, who was shot by the Taliban for standing up for girls’ education in Pakistan. There are free field trips to see the film, and a discussion guide and a full set of free lesson plans are available. In social studies, discussing the attack on Malala could lead to discussions of domestic or dating violence that your students may have experienced. They could also learn about how teenagers can have a significant impact in changing these social conditions. Malala’s Nobel Peace Prize acceptance speech could become the basis for an AP class on persuasive writing.

Another documentary, Girl Rising, follows girls from all over the world — Cambodia, Nepal, Haiti, Egypt, Ethiopia, Afghanistan, India, Peru, and Sierra Leone — who are determined to get an education despite poverty, early marriage, forced labor, and violence. The film is segmented, so that just one or two chapters could be used fruitfully to discuss issues of concern. You could tailor a film screening to your students’ age and maturity level. A curriculum and two free film chapters are available from the Girl Rising website.

Wadjda is about a nine-year-old Saudi girl determined to own and ride a bicycle, an activity forbidden to girls. This film provides insight into the restrictions that some girls face. With the help of a boy who is a good friend, Wadjda succeeds. Made under tight restrictions by a Saudi woman director, this film can lead into a discussion of the roles that boys and men should play in supporting girls’ ambitions.

How will you involve your class and your school in the International Day of the Girl?

India’s Attempt At Cryptocurrency Legalization: Future Of Indian Cryptocurrency

Legalization of Crypto in India

As the worldwide consumer base of cryptocurrencies has reached 200 million, the Indian crypto sector has seen a record increase in the number of crypto adopters. The number of active users is presently about 15 million, and the number of blockchain businesses has increased from 100+ in 2023 to 300+ in 2023. As per a recent survey by India’s industry organization chúng tôi Indian consumers now have substantial crypto assets of more than $1.5 billion and daily crypto trades between $350 to 500 million. Learn more about India’s Attempt at Cryptocurrency Legalization.  

Future of Indian Cryptocurrency

Despite the fact that the banking prohibition on Indian cryptocurrency exchange was overturned by the Supreme Court on the grounds of proportionality, ICICI bank’s newest decision occurred after the RBI urged the bank informally to cease crypto-related operations. “We are simply following the RBI recommendations provided to us,” an HDFC Bank official, who did not want to be identified, told Inc42. Our options are limited until and unless the regulator changes its attitude on cryptocurrency.” When asked why the RBI appears to be risking obstruction of justice, a senior officer informed Inc42 that he was unaware of ICICI Bank’s new move, but that the central bank has the authority to restrict any method that may affect the Indian currency in any manner. In light of the fact that the finance ministry has said that cryptocurrencies have no inherent value and are not supported by any asset, the RBI must constantly monitor INR conversions to cryptocurrencies. The RBI official further stated that bitcoin as well as other cryptocurrencies’ values are highly unstable and speculative in nature. The RBI cannot manage to battle on several fronts at a time when the nation’s economy is struggling (mainly owing to the ongoing epidemic and recession).  

The Ministry of Finance is Ultimately Responsible

The Indian government delivered another bombshell earlier this year when it announced that the Cryptocurrency and Regulation of Official Digital Currency Bill, 2023, will be tabled in the Legislature’s Budget Session. The Bill’s goal is to make all private cryptocurrencies illegal in India and to set up a legislative regime for the RBI to create official digital money. The Bill would, however, allow for some exclusions in order to promote cryptocurrency’s fundamental technology and applications. Despite the controversy surrounding the Bill, it was not tabled in Parliament. Finance Minister Nirmala Sitharaman later stated on March 5 that the government was in negotiations with the RBI and will take a cautious stance on the issue. As per Sitharaman, technology is moving at a breakneck pace throughout the world, and India cannot afford to stand still. India has blazed a trail in the fintech industry, and many countries are seeking to follow in its footsteps. Nischal Shetty, the President and Chairman of WazirX, a crypto platform and trading platform currently owned by Binance, claimed that India is no more a niche industry but a rapidly developing financial sector during a webinar hosted by IAMAI and BACC. Despite the rise in cryptocurrency usage, the country lags behind others in terms of the regulatory framework and the range of potential crypto businesses. India requires its own crypto unicorns and more stringent laws, and the country must push its entrepreneurs to develop for cryptocurrency.  

The Supreme Court’s Legal Battles Aren’t Over Yet

The Supreme Court ruled in March 2023 in the matter of RBI vs IAMAI and other similar issues involving the RBI notification dated April 6, 2023. However, the legality of cryptocurrencies in India is still being challenged. The supreme court is presently considering the PILs lodged by Siddharth Dalmia and Vijay Pal Dalmia on October 31, 2023, and Dwaipayan Bhowmick on November 6, 2023, challenging the Indian government for not prohibiting cryptocurrency in India. The Supreme Court agreed to defer the Bhowmick and Dalmia cases for 12 weeks after bringing the testimony on February 8, 2023, just after the Indian government’s attorney general, Tushar Mehta, notified the court that a bill to that consequence had already been submitted in Parliament. If the Bill is enacted, the Supreme Court is unlikely to overturn it.  

India’s Attempt to Legalize Cryptocurrency

While a number of international players are looking at ways to enter the Indian market, the digital currency has yet to get formal approval. According to a business report, Kraken, Bitfinex, and KuCoin are racing to be the first to launch on the subcontinent, aftermarket leader Binance. Binance bought WazirX, a home cryptocurrencies start-up that allows consumers to buy and sell bitcoin using Indian rupees via the Binance Fiat Gateway, in 2023. Coinbase, a US-based alternative, has also announced intentions for an Indian back-office. Kraken, Bitfinex, and KuCoin are all among the top 10 exchanges in the world, according to the data portal CoinMarketCap, which ranks them based on traffic, liquidity, and the reliability of reported purchase and sale volumes. “The Indian market is huge, and it’s just getting started. By now, if there had been more coverage certainty, Indian customers would have been spoiled for choice in terms of exchanges since everyone wants to be right here,” said Kumar Gaurav, the founder of digital banking institution Cashaa. However, given the federal government has yet to set out a transparent method to legalize cryptocurrencies, it will not be simple.  


The Sorry State Of Online Testing

What is holding digital marketers back? Improving marketing with off-line and on-line testing

Well, I would suggest that many online organisations are not taking testing seriously enough. For example, a recent survey of Digital Marketers by Adobe found that 49% of respondents said testing was not a priority and most companies spend less than 5% of their marketing budgets on testing and optimisation.

A good benchmark is direct marketing which has been around a while longer than digital marketing. No self-respecting Direct Marketer would dream of running a large direct mail campaign without at least 20% of the campaign consisting of targeting tests.

Direct Marketers know that 70% to 80% of a campaign’s success is down to targeting and the offer rather than creative or timing.

Research by O&M Direct in the 1980’s demonstrated that the order of importance of testing for lift in results was targeting, offer, timing and creative. Lots of research since has shown the same thing. Targeting trumps creative, both offline and online. Sadly this type of knowledge is yet to translate to digital marketing.

When companies test they often test the wrong things. They tend to test the easy things rather than the things that will make a difference. For example, subject lines are the most commonly tested thing in email.

Research by MarketingSherpa highlights that target audience and landing pages are the two most effective things to test. However they are tested less than many creative elements such as layout, timing and messaging.

What’s holding Digital Marketers back?

Not surprisingly research by Adobe and our own research have consistently shown that companies who test get better results. So what is holding digital marketers back? The top two reasons for not testing are consistently given as budget and a lack of resources.

Editor’s note: This is similar to an informal poll taken in a recent webcast on Smart Insights where Chris Goward asked about the challenges of running CRO

If companies cannot get tests to work they are probably not prioritising what to test well enough. It may be worth considering staff training or engaging some outside help.

Testing cannot be an ad hoc exercise, it needs to be a continuous process. Organisations running only one or two tests a month should improve their processes so they can run more tests.

As digital transforms, don’t get left behind…

Marketing is being transformed by digital technology. Customers expect everything to be cheaper, better and faster. Consumers want to be treated as individuals. That means segmentation and testing.

Continuous testing minimises risk, refines and optimises results, strengthens customer relationships and maximises profit. If your business is not testing key elements of your online marketing, you are most likely leaving money on the table. Not only is it easier to test online, it’s also much simpler to track response. There is simply no excuse not to test.

I think it is extraordinary we, Digital Marketers, are not more serious about testing. It has to be one of our industry’s greatest inefficiencies. Which means it is also one of the biggest opportunities to improve results.

In years to come Digital Marketers will develop good rules of thumb similar to direct marketers so they test the right things. Suppliers will also develop tools that make it easier to test the things that matter.

If Facebook can get a 40% uplift with an accidental wording change, just imagine what can be achieved with proper structured testing.

Rising Importance Of Visual Search In Digital Marketing

Our minds process visual pictures faster than textual data. This carries forward into Internet utilization, with users liking to see content instead of reading it. Numerous surveys and studies demonstrate that visual content is more intriguing and interactive with users than some other type of content. From planning a site to selling a product on the web, the visuals deliver the most significance for the visitors and work as a litmus test for the quality of the product. As computer vision AI develops and computers start “to see and comprehend” pictures better, visual search implementation and usage is developing in popularity. Attire and home goods leaders are building visual search within their sites and mobile applications to make product discovery easier and increase conversions. Brands in the ecommerce business space need to get ready to fuse it in their digital shopping experience to exploit the move in users search habits. Organizations need all the tools they can get to keep customers occupied with the competitive retail environment. Visual search technologies could help eCommerce brands gain the edge they need to engage customers and all the more critically make purchases. Such tools permit customers to discover things that match photographs of comparable products and narrow their searches based on visual characteristics. Visual search simulates perusing through racks at physical stores and can utilize one photograph to assist clients with finding the garments and embellishments that famous people are wearing or dozens of more affordable, similar items Organizations are observing this and are along these lines actualizing related tools. Retail mammoth Target incorporated Pinterest Lens into its mobile application, for instance, and youthful adult attire brand Forever 21 consolidated artificial intelligence (AI) with visual search, permitting it to offer mobile and online customers progressively customized outcomes. The latter detailed an increased average purchase size of 20% for digital clients following this implementation. Attire brand Tommy Hilfiger updated its search features in September 2023 to incorporate a visual business function for its digital customers. These retailers are hoping to utilize visual search as a dependable balance as the market shifts and more youthful ages represent more customers. Recent research found that 81% of Gen Z customers despite everything lean toward physical shopping, in any case, making visual search tools even more significant for retailers depending on digital channels. Visuals give ease to the buyers and E-Commerce retailers when they embed a particular request in the search box. A variety of pertinent pictures face an inquiry, making it simpler for the user to browse among them. This likewise makes searching simpler for customers who neglect to clarify their search in words. An image of the related object in a situation like this resolves the issue. The reason for the visual search is to change the manner in which a product is looked through on the web. An office or retail location can hire a web designer to fill the need for a product’s online optimization. A designer will expand the utility of a product by improving its features in the supporting images. One must be quite certain with the keywords when entering them in the search box. This goes down to the color of the image being searched. This truly helps both the purchasers and retailers in acquiring their ideal outcomes. Visual images have an attractive impact that increases the number of guests to a site. Despite the significance of visuals, it can, in any case, be safely said that visual information does multiply the number of visitors. However, it isn’t totally going to swap the requirement for text-based search. The keywords to scan for an image are written in the content. In this way, visuals won’t fill in for a text-based search. However, they are surely an all the more incredible asset to pull in the attention of a group of people. Considering that visuals are more attractive to locate than some other type of material, entrepreneurs and business people must depend on images to take into account their guests as it is more customer-friendly.

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