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Building links is still a big topic with SEOs and site owners alike and we’re all a bit fed up with trying to get reciprocal links. While it may be more fun, using social media channels to build links take a lot of time and may not suit everyone. So it’s time to get creative and come up with some content you can put on your site that attracts more links to your site.
Here’s my Top 7 Ways to Increase Link Popularity with Content on Your Site:
1. Top 10 Lists (or Top 5, 25, 100 or maybe just 7)
From the FBI’s Most Wanted to Dave Letterman’s Top Ten, people love these lists! They also love to pass the information on to their circle of friends or colleagues. Pick a topic that will be of interest to your target market and do a bit a research to come up with the definitive list for that topic.
We all know YouTube is hot, a popular search engine in itself, but if you embed good videos on your own site, it will attract visitors and links to the page. If you have an interesting collection of videos others have done, people will be more likely to link to your page, rather than to the source video site.
You can embed other people’s videos on your site, making sure that they are relevant to your topic (and to get permission and provide attribution, etc.) but it’s not so difficult to produce your own videos. Digital webcams have come down in price and are easy to use, but you could even just create a nice slideshow from images you have that will highlight your products, work you’ve done, etc.
Yahoo’s Dirty Tackle blog has been very popular during the World Cup, mainly for its regular posts with videos of highlights and funny moments in the sport.
Not as dynamic as video, but people do like to look at ‘pretty pictures’. Whether you create them yourself or get permission to use others images, look for those related to your topic and reinforce the points you are trying to make. Think beyond photographs – relevant diagrams and charts will also be of great interest.
Sites like Nielsen use charts and diagrams on a regular basis to provide an easy way for people to take in the stats provided.
4. Interview an Expert or Industry Leader
Don’t we all want to know what the experts think and how they do what they do? You’d be surprised how willing most industry experts/leaders are to do a quick interview; whether it be in person or over the phone/Skype, etc.
Make sure you are prepared and professional. Agree on topics (try to find something that’s timely and hasn’t been covered a million times) and keep to the time allowed. It’s a sure thing that the person interviewed will link to your interview, giving your site even more exposure.
5. How To’s / Tutorials
These days the internet is a person’s main way to find out how to do things, whether via an article or a video. You can easily write step by step tutorials or articles about an area that you are knowledgeable in. Even better, do a quick How To video, even if just a screencast. Besides showing people that you know your business and providing helpful information for people, it’s very likely that people will then link to your page.
People can’t resist free stuff! Have you created (or commissioned) an app or a script that you can provide for free? Less technical? Then you can you create helpful checklists or other articles as PDFs that people can download.
Australia’s NRMA provides a FREE Used Car Buying Guide Checklist for visitors to download as a PDF.
7. Commission a Study or Report
People love statistics! Do your own market research or commission an agency or university and put together a study or report that’s relevant to your industry.
Ireland’s Mulley Communications commissioned a Facebook Study by a division of the National College of Ireland, “made possible” with an “Innovation Voucher” funded by a government agency. (This is also a good example of providing a download and embedding a video!)
When deciding on content make sure you are focused on your target market and what will be of interest to them to ensure that it will also be something that they’d want to share by placing a link on their own sites. What to consider:
Is my market more likely to link to content that’s funny, serious or informative – or a mix?
Is the content fresh and original? Don’t just copy a list or article from someone else’s site, even if you give attribution. If you don’t have original information on a topic, compile interesting information from a number of relevant sites and put it together in a new way, making it your own. There may be times when it’s best to include a quote or excerpt from the original site, but be sure to give proper attribution and you may get a [link] friend for life!
Do I make it easy for people to link to my content? Are the URLs on your site not only SEO friendly, but people friendly? Yes, it’s easy to copy and past a URL, but if your URL is particularly long and doesn’t reflect the content of the page it may put someone off from doing the link.
Does my overall site merit getting links from others? Is it overloaded with AdWords? Is the site user friendly? Does the site look professional? Even if you have the most interesting article ever, people will be less likely to link to it if the rest of your site doesn’t live up to it.
Are you being generous with your link love? As they say ‘give and ye shall receive’ and the same is true with links. Just make sure the links you post are relevant for your visits and that the sites are high quality.
How do I get people to link to my page in an SEO friendly way? Short of telling people how to put the link, you can influence the link text people use in the link to your page. They are likely to use your keyphrase in your link text if you are using them properly on the page yourself. Some may still just put the URL as the link text, so if you are using keyphrases in your URL, that will help. Some may use the title of the page, video, image, download, etc., so be sure to use your keyphrases in any of these areas as well.
As you build up the quality content on your site you will find that more people are linking to the homepage of your site, as well as the pages with specific content, as the site itself will be seen as a useful or interesting resource overall.
Rather than obsessing over what’s going to get you the most links; keep focused on providing good, interesting, relevant content for the visitors to your site and the links will follow.
You're reading Top 7 Ways To Increase Link Popularity With Content On Your Site
For a successful business, you need a good idea combined with a well-thought-out strategy. Through simple steps, you can preserve your firm or venture and avoid any issues.Check Out These Seven Ways You Can Protect Your Online Business: Domain Name
The first thing you need to make sure of for your online business is to secure a name. Check to confirm if your businesses’ name is available or not, and register it immediately. By taking ownership, you also need a domain name for your venture. You can check your preferred name on major internet registries.Secure Hosting Service
You may have the best design and impactful features, but it all fails when you choose the wrong hosting company. Make sure to host your website through a reliable web hosting provider that is CPI compliant. Doing this ensures that your site’s payment and checkout process are safe from hackers that are always on the lookout to exploit.
Also read: 10 Top Android Apps For Personal FinancesUp To Date Software
You can avoid any security risks when you keep your software up to date. Outdated software instantly becomes the target for cybercriminals. For starters, you should purchase anti-virus software and encryption software. They protect your customer’s financial information securely.
Regularly update all your software programs installed on your computer. If you want to save time, set a schedule to install updates as soon as they release automatically. Doing so does not allow hackers to enter your computer network or website.Legal Documents
These documents also tell customers what they can expect from your online business and solve any queries related to it. Remember to never use a third-party legal document for your website. If you do this, you can face a penalty and even get sued.Change Passwords
Passwords are a crucial line of defense against several malicious acts. But along with having stronger passwords, you need to change them regularly.
Passwords are the key to your personal information, which hackers can steal. Moreover, you are not the only one in control of them. The database of the web services you use also saves the passwords. So, if a service you make use of gets breached, it can compromise your information.
Also read: How to Start An E-commerce Business From Scratch in 2023Secure Wi-Fi Network
You can run your online business from anywhere and from any corner of the world. But the Wi-Fi networks available are not all safe. Public Wi-Fi especially poses a massive risk as hackers can easily read your information.
So, if you are working from a location away from home or an office, make sure you encrypt the network. Change your Wi-Fi password frequently, specifically when you have a guest network for clients and customers.
The best way to guarantee that your network is secure is by setting up a virtual private network (VPN). It encrypts your valuable data from prying eyes and protects your internet connection. Check out these proxy reviews to find the best VPN service provider for you.Backup Frequently
You can quickly restore the files and rerun them when your system comes back on track with back up. The best form of backup is a cloud-based file backup platform for everyday files. They become accessible and even shareable from your computer.
However, you can also keep your copies off-site on CDs or external hard drives. Indeed, this will take a longer time but comes in handy when your server becomes compromised.
Protecting your online business from various threats promises success in the long run. With just a few simple tips, you can ensure that your website and network are safe and secured.
If your business is preparing to open a new location, you’ve got a fantastic opportunity to build a pre-opening buzz that will not only help your new location get off to a strong start but also boost your business as a whole. Opening a new location is busy: You’re ironing out all the logistics, staffing a new store, and getting ready for the opening festivities. But, don’t miss an opportunity to give your entire company a serious bump in exposure while marketing your new business location. Here are seven tips to market your new location.
(PS: Before you open a new location, make sure to build a go-to-market strategy!)1. Update Your Website
As soon as you’ve signed a contract on your new space, make sure your company website is updated to include a “Coming Soon” listing for that new business location. Not only will this let website visitors know that you’re expanding, but it will count as fresh content on that page, which can help your page’s search engine result page (SERP) ranking so more people can find your website when they make a related search.
And don’t set it and forget it! You’re going to need to make some continual updates as it gets closer to the launch of your new location and after launch. Add the store hours and phone number for the new location as well as information about your grand opening. You’ll also want to make sure your website can effectively handle inquiries about the new location through chat or that your team can triage through a regularly-monitored email to answer questions about the opening and any promotions you plan to offer in conjunction with the opening.
Related: Get tips to optimize local SEO for multiple locations.2. Expand Your Search Marketing Geo-Targeting 3. Take Advantage of Local Directory Listings 4. Add Your New Business Location on Social Media Pages
When it comes to social media, you want to make sure your pages are reflecting your new location one way or another. If you have a social media presence for each of your locations, make sure you’re creating a social media presence for this new location and start posting updates! You can post progress photos, highlight new employees, and share information about an opening event or specials you’ll have once you open. You can also let fans and followers of your other locations know you’re opening a new location and encourage them to come visit once it’s opened. If you have one social media presence for all your locations, you should definitely be sharing progress updates and information about your new location ahead of the opening.5. Use Social Media Ads to Build Buzz 6. Invite Local Businesses to Take Part
Whether you’re new to the community or just the block, opening a new location is a great way to get to know your fellow business owners. Are there any local businesses that complement yours well? Maybe you own a line auto body shops and you want to invite your local car spa to have a presence at your opening — either with coupons, a special two-for-one promotion, or just having some people in company polos attending the opening event. You can form partnerships with business owners in your area or just extend a hand and invite them directly to your new location.7. Create An Email Campaign
Hopefully, the tips above will help your email list grow with people who have a genuine interest in your new location opening. Your website should also include an opt-in with a simple statement like “Keep me up to date.”
Have your marketing team combine these contacts with your existing mailing list and send them an initial announcement of your upcoming opening and periodic updates on the progress of the location, new inventory or services, and any promotions and events you’ll be offering in conjunction with the opening. You can also run a targeted email campaign to communicate your opening to those outside of your existing mailing list!Your New Business Location is a Sign of a Healthy Company Stephanie Heitman
Stephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content and social media marketing and loves writing about all things digital marketing. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.
Other posts by Stephanie Heitman
Whether you are focusing on traditional marketing or digital marketing, content is always king. Now in the case of digital marketing, you have to focus more on every aspect of the content. Not only digital marketing, you are an individual blogger, but you also have to make a proper strategy for posting content on your site or blog, and the same applies to business owners.
The frequency of posts depends on many factors, and a proper strategy for posting content can be made only after taking care of the factors below.Target Audience
The main objective of blog posts is to reach a new audience and engage the existing ones, so you must analyze your target audience before deciding on the frequency. If you are targeting busy working professionals, daily posts may not work. On the other hand, if your target audience is housewives or students, you have to keep posting daily. Also, many bloggers ask their audience when they want their blogs by posting a poll or form. It will give them an exact idea about the frequency. You must also take care of the time of your posts because time matters a lot. Now if you are targeting a general audience, you can make a general schedule but make sure to follow that strictly.Consistency Objectives Type of Website
Now, this is very important because the frequency of posting heavily depends on the site type. The most common example is if you have a news website, you have to post several times a week. On the other hand, if you have a travel blog, you will post only when you have to share your traveling experience. Similarly, if you are working on an educational website, you not only have to post very frequently but also have to update the existing post regularly. The type of website simply means the niche of the website. The hotter your niche is, the more frequently you have to post.Resources
This factor is also very important. If you are running the website or blog solely, it is impossible to post every day, especially when focusing on great quality. On the other hand, if you have a team for writing, SEO, and updating/posting, it will be easier to increase the frequency. Tools also come under resources which not only make the writing easier but also decrease the time in optimization, error detection, and updating/posting. But as mentioned in every case, quality and consistency matter instead of frequency.How often should I post content on my site?
So, when you have analyzed the above factors, you are ready to work on your content posting calendar or plan. On average, 2-4 times a week is suitable for posting content. The scenario changes when you talk about business websites because they have completely different goals, and thus they have to analyze the above factors carefully. However, in most cases, it can be seen that posting more gives you better results in terms of traffic and engagement. But of course, you must take care of the quality and Google SEO rules.Conclusion
When content is so important, it’s obvious that everything related to it is important, and so is the frequency. But you should work on a lot of things and analyze multiple factors before you start posting on-site only then will you get desired results; otherwise, there is too much competition. Do proper research, make your content calendar with every factor and key element in mind, and, most importantly, focus on quantity and follow strict consistency. You will definitely get desired results.
Mac computers have a reputation for high-speed performance, not only upon startup but also in day-to-day operation. Like any machine, however, Macs can slow down over time for a variety of different reasons.
Whether you bought a used Mac that isn’t as fast as you’d like or your own Mac just isn’t as fast as it once was, there are steps you can take to speed up a Mac computer. You can breathe new life into a well-used Mac.
Table of ContentsHow to Make Your Mac Faster
If your Mac doesn’t run as fast as it once did, try out one of these fixes.1. Clear Storage Space
If your Mac’s memory is almost full, it begins to slow down. The reason is that the OS doesn’t have the necessary space to perform the operations it needs. Move files you no longer need to an external drive or delete them from your Mac.
Remember to empty the Trash Bin after you have deleted the files, otherwise, they will remain there for 30 days and continue to slow down your machine. It’s a good idea to keep at least 5 GB of storage space available on your machine to prevent slowdowns.2. Restart Your Computer
It might sound silly, but restarting a computer shuts down all programs and applications in the background. If you don’t restart your Mac on a regular basis (and you fail to shut down applications) you might find that programs run in the background you aren’t aware of.
By restarting your system, you shut down all of these applications and free up RAM that can be put to use elsewhere. While you don’t have to shut down every day, it’s a good idea to at least perform a full restart once every three or four days to speed up your Mac.3. Check the Activity Monitor
Your CPU plays a major role in the speed of your computer. If its operations are dominated by other tasks, then your system can slow to a crawl. A restart will fix most of these problems, but if you’re in the middle of a task and you can’t restart–for example, rendering a video–you can check the Activity Monitor for what is hogging your system.4. Remove Unnecessary Apps
Just as too many files and documents can slow down your machine, so can unused apps. Take the time to look through your Applications and remove any programs you do not use or recognize.5. Update Your OS
MacOS updates are essential to improving the performance of your computer. If you have not performed an update recently, you might be overdue for a new OS update. Updates can fix bugs in the system, patch security flaws, and much more.6. Clear Your Cache
One of the reasons Macs are so fast during standard operations is due to how the system utilizes caches. These caches store data that can be quickly retrieved and re-used. These caches can take up a huge amount of memory but can be safely deleted. They are rebuilt when needed.
Another option is to use a clean-up tool like CleanMyMac to perform these same tasks and speed up your Mac.7. Turn Off Visual Effects
MacOS is packed with effects that make it nice to use, but they can impact the operation of your machine–especially if your Mac is older. The good news is that you can turn off these effects to improve your Mac’s performance.
This is a sponsored post.The shutdown of Yahoo Site Explorer brought us QBL, the 10-second-car for Backlink Analysis
It’s been a while since our last review of the Link Research Tools back in March and I want to thank you guys again for the massive feedback. Since then, a lot has happened in SEO, most recently the shutdown of the perhaps most-used SEO Tool out there, Yahoo’s Site Explorer. Even more has happened in the product development of Link Research Tools (we could write about them improving the product on a monthly basis!) but this time we really have to mention their latest and greatest tool launch.Link Building Wonder Weapon
The new tool QBL is part of the whole product, but is also available stand-alone in the new Quick -Account with an introduction pricing (ends March 1) of an average breakfast at Starbucks.Link Boost adds 7500 more links
Before we talk more about QBL, their Link Boost was also recently announced, a feature that lets you analyze up to 7’500 additional backlinks in their Backlink Profiler tool the full HD supersize-me link profiling software that aggregates 53 SEO metrics for every link (!).Quick Backlinks
The new tool Quick Backlinks or QBL was launched as Yahoo Site Explorer replacement on Dec 5 and aims as an immediate plugin-in to replace the Yahoo Site Explorer for the masses. Dave Naylor’s team has been raving about it and compared it to a Lamborghini. Well said.
For every link the QBL immediately shows you:
The exact target URL (and you can filter and group by that also with wildcards)
A new Link Power metric (the strongest links are shown on top)
The type of link – text or image links and even fancy stuff like redirects, frames, canonicals
If they’re FOLLOW or NOFOLLOW links
How many links go to your domain from the linking domain
How many linking domains there are to each of your links (Domain Pop, Linking Root Domains)
The well-known and still-much-used Alexa rank
The IP address (you can filter by IP addresses and class-C blocks in a breeze!)
The country in which the linking domains are hosted
The interface is as simple as it could be. You enter a URL, you get results.
The QBL visualizes your link data in an easy understandable way supported by nice looking charts. If you’re not into sifting through all the links individually, the charts which are part of the QBL help you get a quick overview quickly.
Searching through the link data in detail is made easy by a wide range of easy-to-understand filtering and sorting features.
If you would like to know more about the handling of the tool I’ll recommend you to watch the video we included from the vendor’s site. It’s brief and easy to follow.
Something to mention is that Christoph and his team did a pre-launch waiting list and gave away a hundred or so accounts at launch date. Today the tweeted signup page is still up and after checking with them they plan to eventually send out more free accounts when resources allow. That’s worth a try, no?
I’d love to hear your feedback on this new tool.
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