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Apple lowers the price of DRM free music.  TUAW points out that this has probably more to do with competeing with up-and-comer Amazon in the online music sales biz.

Apple has unlocked the iPhone.  Albeit in France (woohoo!).  Albeit because they have to because of France’s consumer protection laws.  Albeit they will charge an absurd amount for it negating the benefit of taking it to a more convenient carrier…and helping the black market importers (terrorists?!  ha) from the US.  Oh BTW, bring more iPhones over to Europe.  Don’t worry about unlocking – we got it covered.

SDK for the iPhone.  In February of next year.  Apple will be the distributer and decider of what goes out and what doesn’t.  So basically they get help from 3rd parties pushing iPhone apps.  Otherwise hit the Web 2.0 “SDK”.

Charging for ringtones (itoner is working again woot!) Which is a blatent FU to Apple’s customers over its Music Biz partners who are reselling the same song to the consumer twice.  Of course this was not Apple’s choice so it isn’t entirely fair to blame them.

Bricking unlocked iPhones – can now be unbricked thanks to some 3rd party work.  Again – not entirely Apple – probably some AT&T thrown in there.

Hard to argue Apple’s side on this – which Schramm rightfully points out.   He then points an appeal to Apple to wise up but doesn’t say how…don’t worry TUAW and Macworld, 9to5Mac is not about problems, it is about solutions….

Think about this scenario:  Apple buys itself out of its carrier agreements (because is Apple adding value to the voice or data connection?- why should they get a piece?).  Much the same as when it bought itself out of the clone biz oh about 10 years ago. 

Apple then sells the iPhone unlocked in every GSM market for a price which it decides is fair.  They would then sell their ten million iPhones by Christmas.  It is a revolutionary device – just about everybody wants one.    Sell it just like the iPod.  Sell it with VOIP.  Sell a Skype client for $50.  Vonage, SIP – Sure.

Apple would now also  have a bigger market to sell music and video content all over the world.  Heck, people can even buy ringtones if THEY CHOOSE to.  MO Money3  Everyone would be happy…Huge market share, Mind Share. Everything.  Everyone wins including those who are looking after the currently plummeting Apple brand.

The reason why Apple fans like us are upset is because we buy Apple products for what they bring to us on a holistic level.  We happily pay $129 for an operating sytem upgrade because it has better features.  It is a fair give and take.  There is no lock chúng tôi are free to do what we decide.    We don’t have to deal with CALs.  We don’t want DRM.  We don’t have viruses, spyware or malware.  We don’t like Genuine Advantage checking up on us every 10 minutes to see if we’re behaving.  We have a trusting relationship with our devices and the vendor (Apple).

The iPod was the same.  We can put our MP3s and old CDs on there.  We can put iTunes stuff on there.  Even Windows users are invited to the party – and Linux – sort of.  It is the customer’s decision.   We could even throw Linux on the iPod if we pleased.  No bricky bricky from Apple.

Along comes the iPhone/Touch and the game totally changes.  We can use only one ISP (carrier).  The iPod touch doesn’t have 1/2 of the Apps that it should (Offline email, notes, editable calendar maps etc.).  When people figured out how to put the iPhone on their carrier, Apple bricked their devices.  

We realize that most iPhone users won’t ever want to put games, their own ringtones or 3rd party apps on their devices.  They are happy with the awesome music and web browsing experience alone.  We also realize it is human nature to argue an issue to your point of view – therefore a lot of people within AT&T’s coverage range are content with Apple’s  software offering and are naturally taking up Apple’s side on 1 ISP and closed development choices. 

If they could see out of their fishbowl, they’d realize that it is a bigger issue.  If Apple only offered their devices to Europeans on a single network, these same people would be the ones most enraged.  We all know this by now.  The term Stockholm Syndrome is thrown about to describe their defending the lock-in….but we need to get back to the point here…

Computing devices are very important.  We technologists deserve the best.  It’s like the mattress salesmen says:  You can justify spending a lot more for a bed because you spend 1/3 of your life using it.  Computing devices are the same.  We fortunately or unfortunately spend a lot of time on our Apple devices and have a strong relationship with them.  Apple knows this.  That is why most of their consumer products are “i”This and “i”That.  It is about identifying the relationship.

Apple has started to taint the personal relationship in a  big way.  We (9to5mac, TUAW-Schramm, MacWorld/Dan Moren, Brian Lam/Gizmodo, the rest of the Technology Media) are asking Apple to please reverse your course.  It isn’t too late and can be much more lucrative in the long run.  We know you’ve been working with communications and recording industry monopolists for a few years now and their business models are tempting.  But..

It just isn’t who you are, Apple.  Not to us anyway.

Whatever short-term financial gains can be made by partnering with/becoming monopolists at the expense of disenfranchising a big chunk of your customers, in the long term will do far more to tarnish Apple’s most important asset, the Apple brand.

Don’t like that?  Welcome to OUR closed Ecosystem – we’ve modeled it on the iPhone 😀

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Avoid Phony Apple Tech Support Calls And Other Scams • Mactips

Avoid phony Apple Tech Support calls and other scams




Your iCloud account is an integral part of Apple’s ecosystem, so you need to keep it secure at all times.

Many users reported getting phone calls claiming that their Apple iCloud account got hacked, but this is just a scam.

Want to learn more about iCloud? This dedicated iCloud article has all the information that you need.

We covered Macs in the past, and for more guides and fixes, be sure to visit our Mac Hub.



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Having your iCloud account hacked can be a huge problem, and many users were concerned when they got a call from someone claiming to be Apple support.

These types of calls are fake, and in this article, we’ll show you how to deal properly with Apple iCloud hacked phone calls.

How to avoid iCloud hacked scam phone calls? Got a call from 1-800-692-7753 about an iCloud breach

1-800-692-7753 is a fake phone number that hackers are using to steal your iCloud login information and data. If you ever get a call from this number, don’t answer it.

If you happen to answer, just hang up and don’t under any circumstances give any of your personal information to the person on the other side since that person is trying to scam you.

1-800-692-7753 is associated with Apple, but hackers are using spoofing software to fake the phone number, so even if you get a call from this number, don’t share any information and just hang up, or block the number.

How to protect from iCloud hacked phone scams?

It’s important to mention that Apple will never contact you first. The only time when Apple personnel will call you is if you schedule a call with them.

If you get a phone call from someone claiming to be Apple support, and you haven’t scheduled a call with Apple support, just hang up, or ignore the call, or block the number.

In case your iCloud account gets hacked, you won’t be called by Apple, ever. Instead, you might get an email or you just won’t be able to log in, so you’ll need to contact the support on your own.

Apple iCloud hacked phone call is a scam, and even if the number seems legitimate, it’s always a scam, since Apple won’t ever contact you first.

We hope that you found this short guide informative and that you’ll take proper precautions to protect yourself from scams like this in the future.

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Apple’S Fight With Europe Over Usb

C. Scott Brown / Android Authority

Officials within the European Union are hoping to mandate charging standards, and Apple, predictably, isn’t happy about it. Under a floated European Commission proposal, USB-C would become the only standard for wired smartphone charging, since proprietary formats like Apple’s Lightning prevent people from reusing cables and many other accessories. In fact, the initiative would cover more than just phones — headphones, portable speakers, and tablets are just some of the other targeted devices.

In protest, Apple claims that the proposal would stifle innovation, but that was shot down by Anna Cavazzini, the chair of the European Parliament’s consumer protection committee, who pointed out that if something better than USB-C emerged, the rules would adapt. It’s not like Apple is facing an imminent threat either, since standardization would come into force in 2024 at the earliest.

There really doesn’t seem much hope of Apple swaying EU officials, and it’s for the better of the tech industry. The company is fighting a losing battle — particularly because there are few good reasons to cling to Lightning.

Lightning vs USB-C: The tide is turning

Robert Triggs / Android Authority

To begin with, Apple itself is slowly abandoning the format. The iPhone 13 lineup now represents the company’s only flagship products equipped with a Lightning port. Every iPad except for the 10.2-inch “budget” model has switched to USB-C, helping to bolster their laptop replacement credentials. You can still find Lightning on audio-related products like AirPods, the iPod touch, and the Powerbeats Pro, but gear like the Beats Flex and Beats Studio Buds have made the switch. That’s probably because the Beats brand caters to both iOS and Android users, and the latter has come to expect USB-C.

On a technical level, the reasons to cross over are obvious. Device and connector improvements have barely kept Lightning relevant. Via a Lightning-to-USB-C cable, you can charge an iPhone 13 at up to 25W — more than the Pixel 5’s 18W, for example — but Apple hasn’t said if Lightning is capable of more. Android phones regularly support at least twice that wattage over USB-C. The Xiaomi Mi Mix 4’s charger is rated at a crazy 120W, meaning owners can do a full recharge in as little as 21 minutes, and that’s without Boost Mode on. The USB Promoter Group has already greenlit charging up to 240W for future USB-C devices and cables.

The iPhone’s Lightning port is slower to charge and transfer data than USB-C equivalents.

When it comes to data, even the fastest Lightning ports are limited to USB 3.0 speeds, and some may still be at 2.0. We’d know for sure if Apple was more forthcoming with tech specs. At the 3.0 level that’s still a cap of 5Gbps or less, versus the 10Gbps on many dedicated USB-C connections. Some USB 3.2 devices are now reaching 20Gbps, and if you’re lucky enough to have USB 4, the ceiling is 40Gbps.

Do you support the idea of USB-C as a universal (wired) charging standard?

30282 votes

Nothing illustrates the absurdity of Apple’s position more than the iPhone 13 Pro. 256GB storage models will soon be able to shoot video in the Apple ProRes codec, popular for TV- and cinema-quality work. Yet iMore notes that in 4K HDR, a single minute of ProRes consumes 6GB — for 30 minutes of footage, you’re talking upwards of 50 minutes to transfer it to a Mac or PC at USB 2.0 speeds, or around five minutes via USB 3.0. A 10Gbps USB-C transfer would shrink the ordeal to a little over two minutes.

Returning to the European situation, the EU is right to suggest that proprietary standards are terrible for e-waste. Although Lightning interacts with most USB ports and adapters just fine, that still translates into many cables, docks, and other accessories that become useless when someone switches to Android. Someone switching to an iPhone, conversely, may still have use for their USB-C purchases, even if it’s with other hardware. The EU proposal would allegedly reduce e-waste “by almost a thousand tonnes” annually — whether or not that figure is exaggerated, there’s no denying that waste would be reduced.

Apple’s hardline stance on Lightning contradicts otherwise laudable environmental policies, such as the goal of using as many recycled materials as possible and reducing the amount of packaging it ships in the first place. It made a big deal out of removing charging adapters from its boxes, claiming those same green benefits. Avoiding USB-C is at least a little hypocritical.

So why would Apple hold on to Lightning?

Robert Triggs / Android Authority

If we consider stated arguments against the EU alongside the company’s history, the main reason is obvious: control. Moreso than most tech firms, Apple likes to adopt whatever technology it wants, when it wants, often ignoring public opinion. The company insists on AAC files for the iTunes Store, while those who want lossless audio are nudged towards an Apple Music subscription or must simply go without. There’s still no easy way of loading custom fonts or icons in iOS, and iPhones only received homescreen widgets in 2023, a full 12 years after Android — not forgetting the strict and sometimes controversial rules in place on the AppStore.

Cook On Why Apple Isn’t Rushing Out New Products

Following Apple’s earnings release yesterday, Tim Cook expectedly teased new products on a conference call with Wall Street analysts and investors. Hints of new gadgets were also dropped in Apple’s media release announcing the earnings.

“We’re eagerly looking forward to introducing more new products and services that only Apple could bring to market,” Cook was quoted as saying in Apple’s press release.

And now responding to pressure from analysts who demand new-category devices, Cook sat down with The Wall Street Journal on Thursday to reflect on Apple’s development process, touch on such subjects as mobile payments and explain why Apple isn’t rushing out new stuff to market just to please investors…

In the interview, Cook admits that it will take new blockbuster products to revert the notion that the company is declining, quipping that “Maybe it will take some new products.”

Here’s your money quote:

You want to take the time to get it right. Our objective has never been to be first. It’s to be the best. To do things really well, it takes time. You can see a lot of products that have been brought to market where the thinking isn’t really deep and, as a consequence, these things don’t do very well.

We don’t do very many things so we spend a lot of time on every detail and that part of Apple isn’t changing. It’s the way we’ve operated for years and it’s the way we still operate. I feel great about what we’ve got coming. Really great and it’s closer than it’s ever been.

As for mobile payments, this is what Cook had to say:

I think it’s a really interesting area. We have almost 800 million iTunes accounts and the majority of those have credit cards behind them. We already have people using Touch ID to buy things across our store, so it’s an area of interest to us.

And it’s an area where nobody has figured it out yet. I realize that there are some companies playing in it, but you still have a wallet in your back pocket and I do too which probably means it hasn’t been figured out just yet.

Discussing Apple’s earnings yesterday with the NBC, Cook reiterated that the firm’s “laser focus” separates it from the competition.

“I think some companies decided that they could do everything,” he said, alluding to Samsung’s strategy of throwing enough mud at the wall to see if some of it will stick. “We know we can only do great things a few times, only on a few products.”

“We are not ready yet to pull the string on the curtain but we have got some great things that we are working on that I am very, very proud of and I am very, very excited about,” he also said in a question-and-answer session with Wall Street analysts following the earnings release.

And yes, Apple is embarked on entering some new categories.

“We currently feel comfortable in expanding the number of things we are working on,” he said. “So we have been doing that in the background.”

“When you care about every detail and getting it right, it takes longer to do that,” said the CEO. “That has always been the case. That is not something that just occurred.”

If you ask me, Cook thus far has mentioned phrases like “laser focused” and “exciting new stuff in the pipeline” too many times to be dismissed automatically as PR talk.

Naysayers be damned, Apple is of course working on new stuff as we speak.

“There is no shortage of work going in on that nor any shortage of ideas,” he said.

This process is taking time and the company will delight us with exciting new innovation when its management feels that products in development are up to Apple’s high standards, not when crazypants analysts in their wet dreams think they should be ready.

Fair enough?

Getting Started With Awk Command

Awk is a powerful data processing programming language built in to almost every *nix system. It looks like a general purpose programming language on the surface, but it’s built to take input and run actions based on that input. If you need to process text based on certain conditions, awk will almost always get the job done more quickly than a general purpose language like C. It’s also interpreted, so you avoid the long-winded compilation and debugging process of compiled languages.

Extra fun fact: the program’s odd name is an initialism of its programmers’ names: Alfred Aho, Peter Weinberger, and Brian Kernighan

Awk’s basic syntax

When invoked on the command line, awk follows the basic pattern below:












Awk will execute the action whenever the pattern is matched within the file specified. If you don’t specify a file, awk will run on the standard output. When matching patterns, awk can take regular expressions as well as programmatic input. Let’s consider this basic example below:

This one-line program will print each line from the file “emails” that contain the characters com. In awk $0 refers to the current line, which is also the default behavior. The line could have been written without $0, and it would have functioned identically.

Printing fields

Because awk can identify and parse field separators, it’s useful for printing out specific columns or rows of data. We will use the “/etc/passwd” file for this example.

This one-line program does a few things. The flag -F indicates that the next character (: in this example) should be interpreted as the field separator. Awk them prints the first field, specified by $1.

We can also print more than one field at a time by specifying the fields sequentially:




'{ print $4 " " $5}'





It will produce output that looks like the following.

This prints the fourth and fifth fields of the passwd file with a space between them. Note that the space is between double quotes. This specifies it as a literal character within the print command, so it’s printed as written. We can also add more complicated literals to clean up our output:


'/^(+d{1,2}s)?(?d{3})?[s.-]d{3}[s.-]d{4}$/ { print }'

contacts Expanding the Awk command’s matching power Awk Command Examples








Prints all lines where the first field equals the string “user.” Without an -F flag, awk will use white space as the default field separator. Also, note that awk and the file are not specified. This is for use in scripts in separate files, as covered below.











Prints the third field whenever the fifth field matches the regular expression /root/.
















When field 5 does not match /root/, print field three. This uses the C-like if statement, which is also compatible with awk. This format allows for more flexibility for programmers familiar with general purpose languages.

Saving scripts in files

Awk scripts can also be saved in files which allow you to save more complex programs:







program.awk data

When using the -f flag, awk runs the script in the specified file path, namely program.awk. The commands in that program will process the file “data.”

Actions can also be run before and after the program, using BEGIN and END:







# indicates that : is the field separator for the program.



This guide only touches on the most basic elements of awk. There’s far more to build and explore beyond this. Examine the GNU documentation for awk or The Awk Programming Language, and the awk textbook written by the developers of the program.

Alexander Fox

Alexander Fox is a tech and science writer based in Philadelphia, PA with one cat, three Macs and more USB cables than he could ever use.

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Demand Sensing In 2023: A Quick Guide To Get You Started

Every supply chain manager’s dream is to know exactly which product will be sold in the future, at what time, and in what quantity. However, 100% accurate demand forecasting doesn’t exist yet. Digital technologies such as AI/ML are bringing supply chain managers closer to accurate demand forecasting.

While demand forecasting works well for mid to long-term demand planning, it has shown to be less effective for short-term planning, and that is where demand sensing steps in.

This article explores demand sensing, what it is, how it’s different from demand forecasting, what its benefits are, and some best practices to get supply chain planners started.

What is demand sensing, and how does it differ from demand forecasting?

Demand sensing is a combination of methodology and technology to predict near-future demand based on short-term data. Unlike demand forecasting, which uses data from a year ago, demand sensing uses data acquired days or even hours ago to make accurate short-term predictions.

In other words, demand sensing picks up on short-term trends to predict what will happen in a volatile market.

Source: LinkedIn

What are the benefits of demand sensing?

Demand sensing can benefit your supply chain in the following ways:

More supply chain resilience

With short-term data obtained from demand sensing, supply chains can quickly adapt to market volatility or sudden disruptions such as the covid-19 pandemic. The technology can make supply chains more resilient and robust.

Better inventory management

Demand sensing can provide daily demand data to optimize inventory levels, reduce stock levels and make the supply chain leaner while not compromising on resilience. This can ultimately reduce costs of both excess production and handling costs.

Better predictability

Demand sensing uses a wide range of signals, including real-world events such as order patterns, retail sales, promotions, and market changes, to understand trends sooner.

What are some demand sensing best practices?

To successfully implement demand sensing in your business, supply chain managers can use the following best practices:

Start with sell-in data

A simple way to start demand sensing in your supply chain is to use granular historical data. This can be obtained by analyzing sell-in demand data with a shorter time horizon. Shipping history will also be factored in while considering sell-in data which can be obtained from any supply chain planning or ERP system. This can be used for accurate B2B demand forecasting.

If you are looking for supply chain planning software, you can check out our data-driven list to find the option that best suits your business needs.

Incorporate all possible data sources

For accurate demand sensing, it is important to consider all relevant data such as downstream sell-out data which includes:

Customer order data

Consolidated POS (point-of-sale) data (real-time data on products sold, quantity, date and time, region, etc.)

Channel data

This data can, for example, help predict trends early and warn the supply chain of near future disruptions.

Incorporate all external factors

You can also check out our data-driven list of Demand Planning Software to find the option that best suits your business needs.

Further reading

If you have any questions, feel free to contact us:

Shehmir Javaid

Shehmir Javaid is an industry analyst at AIMultiple. He has a background in logistics and supply chain management research and loves learning about innovative technology and sustainability. He completed his MSc in logistics and operations management from Cardiff University UK and Bachelor’s in international business administration From Cardiff Metropolitan University UK.





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