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Good thing, there are now easy ways on how you can research the competition on Twitter.Follow Your Competitors
If you want to see what your competitors or colleagues are doing on Twitter, the first thing you need to do is follow them. Monitor how they leverage their brand using the micro-blogging site. The good thing about it is that you don’t need to follow them directly. You can opt in to create a private list and then add all of their accounts, as well their employees who are also on Twitter. In turn, this will give you a stream of information on how they handle their strategy.Check their @Replies
You can also have an insight on what people are saying about your competitors by searching their @username. That way, you will know what their followers are looking for, what questions they frequently ask, as well as their complaints.
It will also be a good idea if you can share what you know with your competitors’ followers, especially if you see that they’re not responding with their fans’ query. Just avoid replying with a blunt marketing pitch. Instead, offer help or suggestion, and then let them decide whether they will follow it or not.Know Their Followers
Analyzing your colleagues’ followers can also help with your Twitter marketing campaign. You can do this by signing up to third-party Twitter applications that offer such services. Knowing who your competitors’ followers are will give you an idea of how active their community is. It also gives you a peak of who among their fans are the most influential. This will also give you an idea on who your target audience are, which you should also start creating genuine relationship with.Check How They Integrate Other Social Media
When researching about your colleagues and competitors on Twitter, always remember to look for good example. Once you’ve found them, follow them and analyze their marketing strategy. That way, you can create a good Twitter marketing strategy for your business.
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In recent years, the travel industry has seen a sharp increase in demand. This can be attributed to several factors, such as the global recession, increased leisure travel, and the rise of budget travellers.
Only by understanding how to conduct budget-friendly ad campaigns can we increase the profit of any business, not just the travel and tourism niche.
Let’s get to know how Travel Guru succeeded in the tourism and travel industry by applying the best digital marketing strategies.About
The largest hotel network in India, Travelguru provides the lowest rates on hotels and vacation packages worldwide.
The greatest hotel prices are offered by Travelguru, ensuring a comfortable and enjoyable journey.
Customers can choose from more than 9,000 hotels in more than 1,400 cities throughout India, depending on their preferences.
The CEO and Co-Founder of the Mumbai-based company Travel Guru are Ashwin Damera. They have a solid team of 250–500 employees who work together to build a great company, and their yearly income ranges from $100k to $5 million.Why Should Marketers Study the Digital Marketing Strategies of TravelGuru?
Digital marketing strategies are important for businesses of all sizes. There are many reasons why marketers should study digital marketing strategies, but some of the most important reasons include the following:Digital marketing strategies of TravelGuru Social Media Marketing Strategies
With the explosion of social media platforms, connecting with potential customers has never been easier. Social media platforms are now the primary way people learn about new travel and tourism destinations.
Let’s see what a Travel guru did to handle social media marketing strategies,1. Instagram Marketing strategies
Instagram is a great way to promote travel and tourism businesses. Using hashtags and other keywords, Travel Guru reached a broad audience on the platform.
Travel Guru also creates fan pages for your business and posts photos and videos highlighting your products or services.
Travel Guru also creates branded accounts for their company and uses them to promote specific destinations or travel experiences.
They do, however, have a relatively small number of followers, and to keep up with their competitors; they need to be trendy and learn digital marketing.2. Facebook marketing strategies
Facebook is a powerful marketing tool for travel and tourism businesses. Here are some strategies used by Travel Guru:
Travel Guru has 163k good number followers on Facebook at the moment.3. Twitter marketing strategies
Since their niche is more popular with Facebook followers, Travel guru is seriously concerned about that particular platform rather than Twitter.SEO strategies
SEO for travel and tourism is important for a few reasons.
First, it helps to increase the visibility of a website on search engines. This can lead to increased traffic, which in turn can result in increased revenue.
Second, SEO for travel and tourism can help improve a website’s ranking on specific search engine pages related to travel and tourism. This can increase web traffic and lead to more sales.
Travel Guru has a DA of 58 with organic search traffic of 636.1k and paid traffic through 418.7k backlinks.
Also, Travel Guru has 639.1k traffic for inserting the right keywords of 216.2k on their website.
Their top organic keywords are travelguru, travel guru, travelguru login, and travelguru flights, where people directly search on google.
Regarding keywords by intent, their informational keyword reaches 34% of people, making them gain 4.5k traffic with 354 keywords on their website.Travel Guru’s main competitors
Now, look at the position of the Travel Guru competitor for better reference.
Travel Guru’s top three competitors are trivago, chúng tôi chúng tôi and Oyo rooms, with higher SE keywords.Travel Guru’s Target Segment
Product What They Sell
The travel guru, an online travel and tourism company, is a buyers’ market regarding destination services.
Except for a few popular destinations, there are few places to sell trips. This makes it difficult for the company to compete with larger companies with more resources and can offer bigger discounts.
The travel guru offers different packages, such as customized tours or group trips. It also provides information on destination attractions and dining options.
Price Offer by Travel Guru
The travel industry is booming, and as prices for plane tickets and hotels continue to rise, it’s important to ensure you get the best deal possible.
Travel Guru, a travel and tourism company, offers travellers the best prices on flights, hotels, and car rentals. They also offer great discounts on activities like safari trips and theme parks.
They offer various services, including travel planning, airfare reservations, hotel bookings, and car rentals. They also provide a variety of guides through blogs and social media posts which helps to plan your visit to any destination.
Travel guru, a travel and tourism company, offers a price comparison feature that allows users to compare rates from different airlines and hotels to find the best deal.
Who are their Targeting Audience
Travel guru, a travel and tourism company, is targeting a millennial audience with its newest marketing campaign.
The company says that it wants to attract millennials who are interested in discovering new cultures and experiencing the world firsthand.
Travel Guru is particularly focused on,
1. Their target audience is likely different from the average traveller.
2. They probably target have more money than the average traveller and are likely more interested in luxury trips and events.
Campaign and Ambassador
Not much has been done so far, which has gained audience attention, and there is no specific ambassador for running the campaign.What can Travel Guru Improve from their Side?
The website must be responsive and should concentrate on improving its readability.
They must compare with their competitors and improve their posts to get brand recognition.
Should concentrate on implementing Apps for mobile.
Must concentrate on increasing the number of campaigns in future.Conclusion
According to a recent analysis of ClearTrip’s digital marketing strategies by Digital Scholar, ClearTrip is succeeding in various digital marketing strategies.
They could, however, put more of a focus on email marketing, influencer marketing, and content marketing.
Additionally, if you have trouble understanding the concepts and terms used in this case study, you should enrol in a digital marketing course to gain more insight into the digital marketing field.
About Digital Scholar-
Digital Scholar’s new digital marketing course is designed for beginners and professionals who want to learn how to create and manage a successful online presence.
The course covers online marketing basics, from planning and designing your website to developing effective social media campaigns.
The class is offered in a self-paced format, so you can work at your own pace and learn at the weekend within a duration of 4 months online.
Also, if you are a student or professional who wants to meet in person and learn digital marketing, our digital scholar is always there to welcome you through a 6-month offline course.
Before coming to an end, Join our free digital marketing course with 20+ free modules to earn a free online digital marketing certification at the end of the course!
As a small business owner, you don’t have time or money to waste on marketing strategies that aren’t suited to your needs, so let’s take a look at options that can (and can’t) get you the most bang for your buck.Marketing Strategies for Small Businesses on Google 1. Get a Website
With 63% of consumers choosing to find or engage with brands via their website, and with around 70,000 searches per second per day on Google, your business website is the means by which you leverage the power of Google to grow your small business.
In order to make the most of your Google-related marketing efforts, you need to make sure your website can scale up with your business growth and easily adapt to changes in Google’s algorithm. At the end of the day, Google favors websites that its users favor, so make sure it satisfies and engages your ideal customers.
To get a return on the investment of time and money you put into your website:
Track page metrics to gather intel about your ideal customers. (Find out the top marketing metrics you should be tracking.)
Make the most important information available immediately to reduce bounce rate.
Create seamless navigation to increase time on page.
Make it easy to contact your business.
Educate site visitors about all of your offerings.
Read more about what an effective website needs to have here.
Want to know how your website performs? Try our website grader to get your online presence grade.2. Search Engine-Optimize Your Website
The goal of SEO is to get your website to show up for searches your potential customers are performing, related to your products, services, and industry.
An effective SEO strategy for your website involves:
Publishing trustworthy, useful content that’s relevant to your target audience (and uses the right keywords).
Placing keywords in strategic spots on your webpages to help Google identify, categorize, and retrieve them more easily for relevant searches.
Maximizing the quality of that content so Google will rank you higher in search results and put you in front of a larger audience.
Improving your website SEO is technically free, but it does require time, effort, and expertise. There’s a lot that goes into SEO – both onsite and offsite in the front and back ends of your website to keep up with Google’s changing algorithm. Nevertheless, when done properly, it is arguably one of the most cost-effective marketing strategies out there.3. Search Engine-Optimize Your Directory Listings
Your website isn’t the only online media that you can optimize for Google. With search results pages becoming richer and richer with answer snippets, drop-down boxes of related questions, and even answers directly in the search suggestions, it’s important to optimize your information in the online directories from which Google pulls to provide such convenient information.
Google provides answers before you can even press enter in a search.
Your listing optimization strategy for Google should include:
Getting registered on free business listing sites like Yelp, Facebook, TripAdvisor, and Angie’s List…
…but most importantly, on Google My Business (see below).
Filling out all fields for each of these sites.
Selecting a category for your business (to help you get found for non-branded searches).
Making sure your information is identical across platforms.
Updating your hours and contact information to stay accurate.
Collecting positive online reviews.4. Optimize Your Google Business Profile
Google search results can provide the information your potential customers are seeking – before they even get to your website. The more quickly it can grab information and the more it can trust that information, the higher you can rank in search results.
That being said, it only makes sense that you optimize your information on one of Google’s own sources: Google Business Profile.
Your Google Business Profile allows your business to appear in three different search results.
The first is Google Maps:
The second is the local results section for regular Google Search:
And the third is the Knowledge Panel, which shows up on the right-hand side of search results for branded searches:
Use our free business listings grader to see how your Google Business Profile and other listings really look.5. Invest in Google Ads Lead Generation & Brand Awareness Marketing Strategies for Small Businesses
These marketing strategies can help your small business get in front of new audiences and build your brand. They require an investment on your part, but with the right marketing partner, you can bundle this into a marketing strategy that works for your small business — and your marketing budget.6. Facebook Advertising 7. Referral Marketing
Turn your current customers into your brand evangelists with referral marketing. A referral program can be highly effective in attracting more customers to your business. Offer existing customers a discount, reward, or other special promotions in exchange for bringing new customers to your business. You could offer a smaller incentive for those who get the word out via email or social media and then a larger incentive for those who actually bring in new customers.8. Retargeting Ads
Retargeting is an effective marketing strategy for small businesses because it helps bring people back to your website who have already expressed interest, increasing the chances that they will convert and also improving the amount of relevant traffic going to your website.9. Email Marketing
Just about everyone has an email address, and just about everyone checks their email regularly. Until further notice, email marketing should always be a part of your small business marketing mix. Regular communication keeps you in front of your customers and top of mind so the next time they’re in the market for what you’ve got, they’ll head your way.
To get the highest return on investment into your email marketing campaigns,
Segment your mailing list and target your messages appropriately. (This is easy with targeted email marketing.)
Keep your content diverse while remaining consistent in your language and formatting.
Avoid abusing your list. Too many emails can lead to unsubscribes.
Email marketing helps with brand awareness, lead nurturing, and website traffic, while also helping to build your brand voice and a community around your business.Free & Worthwhile Content Marketing Strategies for Small Businesses 10. Reputation Management
Collecting online reviews is already mentioned above as an important part of optimizing your Google My Business and other directory listings. However, it’s worth mentioning again as a small business marketing strategy that yields returns.
As it turns out, 84% of people trust online reviews as much as a recommendation from a friend, and 74% of consumers say that a positive review makes them trust a brand more. With more and more consumers conducting thorough research before making purchases, online reviews have become a crucial marketing strategy for small businesses.
To get online reviews to work for your business:
Ask for reviews. Start with loyal customers. Then try polls, email campaigns, and website calls to action.
Make it easy for customers to leave reviews such as by generating a Google review link.
Respond to all of your reviews, even the positive ones. Here are some examples.
Resolve negative reviews. It shows you care about your customers — and you can even turn some negative reviews into positive ones!
Taking the time to get a cadence of online reviews going is important and will have long-lasting effects on your business growth.11. Blogging
To make blogging a worthwhile marketing strategy for your small business, populate your business blog with evergreen content that your potential customers are seeking. By providing free, useful information that they can come across on their own, you enable your target audience to build a relationship with your business over time. The more they see your blog posts as a resource, the more familiar with your brand they can get, the more they will learn to trust you, and the more likely they are to turn to you when they need your product or service.
Blogging also plays into your website SEO strategy since your blog posts can help you to get found on Google and increase traffic to your website. You can also leverage your blog traffic by inserting calls to action for offers that might move interested readers through your funnel.12. Ebooks & Whitepapers
Speaking of…check out our guides and ebooks here.13. Social Media Marketing
With its many users and the variety of media it supports, social media remains one of the most effective and free small business marketing channels. It’s also an ideal place to show off your brand’s personality. Be careful not to post the same thing across your social media profiles all the time, otherwise, your followers will know what to expect and not feel the need to visit all of your pages.
To make the most of the time and you put into social media marketing, be sure to:
Establish a presence only on the platforms that will appeal to your target audience.
Use location-based and other relevant hashtags to expand your reach.
Offer value: promote your useful blog posts and special offers.
Save time and effort with user-generated content.
Create groups where you can answer questions, invite feedback and opinions, and share newsworthy information on their common interests.
Like and share your followers’ posts, and ask them to like and share your posts as well.
Use chatbots to connect with users via messenger apps, give automatic responses to FAQ’s, or even help someone make a purchase.
Social media can support your SEO and website initiatives, as an active presence on these platforms drives traffic to your website and sends positive signals to Google.14. Case Studies & Customer Testimonials
Case studies and customer testimonials are an especially effective marketing tool when your services are diverse or hard to explain. Outline a client’s problem, your business’s solution, and the results. The best case studies tell a story so that they are easy to follow and remember. They also use quantifiable results whenever possible to highlight the value your business brings to your clients.
Here’s an example of a case study for one of our clients.
Each of the above small business marketing strategies is free in terms of dollars spent, but they do require an investment of your time. If you create a content calendar and implementation plan around these strategies and allocate time each week to them, you can prevent yourself from spending hours on content and start seeing your efforts pay off.Traditional Marketing Strategies
Even though it may feel like the majority of us are online all the time — there are times when we’re actually not. So, your business needs a way to reach people when they’re spending time offline. That’s where these traditional marketing strategies come in.15. Print Advertising
Make sure your contact information is visible so customers can contact you.
Read More: How Print Ads Can Complement Your Digital Marketing Strategy16. Events & Activities
Hosting an event doesn’t have to be a huge production and can really draw a crowd — especially if you’re in a high foot traffic area. If you’re looking to host an event on the low-key end, choose a fun holiday that coincides with your business (for instance, the third Thursday of every month is National Get to Know Your Customers Day), and set up a table outside your shop enticing passersby’s to stop in.
If you’re up for something more substantial, coordinate with complementary businesses in the area to host a joint event. Each business benefits from access to one another’s customers, you share the costs, and you create a fun activity for your clients helping to strengthen their loyalty to your brand.
With such varied options to throw into your marketing mix, you’re sure to find the perfect combination to suit your business, budget, and goals.How to Get the Most Out of These Marketing Strategies for Small Businesses
So which of the above channels are the right ones for you? They vary from business to business and will be a mix of paid and free strategies. The right strategies for your small business are those that yield a return on your investment.
Here’s how to ensure the strategies you choose for your business are worth your time and money.Target Your Marketing
You may think that casting a wide net and marketing to anyone is your best bet, as it’s sure to bring in customers. But at what cost? Marketing like this will only waste your marketing dollars, and you’ll be racking your brain trying to come up with messaging that appeals to everyone. If you want to get the biggest bang for your buck with your marketing, you need to make sure you’re targeting the right people at the right time, on the right devices, and with the right content.
When you target your marketing, you can:
Refine your content to have maximum impact.
Gather accurate data as to what strategies are working best.
Ensure your time and money are being used wisely.
Increase the chances of getting a return on your investment.
Related: Get creative digital marketing ideas that work for your audience.How to Effectively Target Your Audience
To appropriately target your audience with your marketing strategies, you must gather both demographic and psychographic information on your ideal customers.
Demographics describe the facts about your audience such as:
Psychographics, on the other hand, describe the behaviors and preferences of your audience, such as:
Preferred Websites & Devices
Interests & Hobbies
You might be targeting dual-income households with new parents who are working from home.
With both demographic and psychographic data, you’ll deepen your understanding of what is important to your target audience, what motivates them to buy, and what messages will resonate with them best — enabling you to enhance the impact of the time and money you spend on your marketing strategies.
When implementing your marketing strategies, ask these questions about your target audience:
Who is your target audience?
Where are they looking for your product or service?
What problems does your product or service solve?
What needs does your product or service meet?Plan & Track Your Marketing Prioritize Local SEO
Google is only getting more powerful in its ability to connect consumers with the specific products and services they’re seeking, closest to them. It’s imperative that you optimize your online properties to show up as high as possible in local search results for relevant searches. Thoroughly optimizing your website and listings and maintaining an active presence across the web will help you to align with Google and therefore with potential customers.
Get even more ideas for how to market your business here.Kristen McCormick
Other posts by Kristen McCormick
SEO is a cornerstone of contemporary digital marketing. Organic visitors is vital to any internet endeavor’s success. A growing digital marketing tendency is influencer marketing. We are going to get in the definition shortly, but were you aware that influencer marketing can enhance your SEO? Continue reading to find out how!Introduction of Influencer Marketing?
Influencer marketing is a theory where a business promotes its own campaigns and goods through influencer approval. On the other hand, the endorsement concentrates on content which would touch the customers’ feelings, increasing brand awareness and achieve.
Microsoft’s”Make What’s Next” is a perfect case of influencer marketing. Microsoft teamed up with National Geographic to shoot photos of female public characters working in STEM (science, technology, technology, and math). The outcome? National Geographic’s images are enjoyed at least 3.5 million occasions by Instagram users while boosting Microsoft.
The effects of influencer marketing is enormous. In 2023, at 86 percent of entrepreneurs utilized influencer marketing approaches, and 92 percent of these saw the strategy successful. Along with the tendency only appears to be moving up.Impacts fo Influencer marketing on SEO
Influencer marketing influences not merely the manufacturer’s campaign and goods but also SEO.
What’s more, if you utilize social websites, you are able to gain more subscribers and followers throughout the influencer by discussing the articles there.The Way to Select the Ideal Influencer? 1. Domain Authority
Domain authority is a means to rank the credibility of the website.
One of the numerous aspects that affect domain power, the title is among these. It’s necessary to get a domain name linked to your market. If you are an influencer, Hostinger’s article on top 25 domain names ought to help you create a domain name that will endure.
Another element which affects domain is your material. It needs to be in-line with all the market. The more technical an influencer is, the greater his domain authority position will be.
The more complicated the influencer’s domain score and SERP position are, the greater the possibility he’ll impact your SEO.2. Niche
Locating an influencer that may market your articles while using the exact same market as you might be a big plus for your promotion strategy.
To begin with, it will help determine the domain name authority rating as explained in the last section.
Secondly, it will help locate the influencer you require for promotion. It wouldn’t make sense for Microsoft to have a partnership with Michelle Phan (a wonder influencer) since both have various niches.
The same holds for content. If you currently have a notion for the content, then the influencer ought to have the ability to execute it correctly.
Related: – How to Use SEO Traffic to Make the Website a Better Place3. Audience
When you’ve located your influencer, it is time to check at the influencer’s audience.
Your targeted audience is the person who’s supposed to buy/follow your own product/brand. Furthermore, your goods should appeal to your targeted audience’s requirements.
In case your influencer’s audience doesn’t align with your own, there’s a major possibility the influencer’s audience will not discover your brand/product attractive.
Seeing the significance of your target market, you need to research as far as you can and ask the influencer for information. A few of the components of this crowd you must think about are sex, age, spending habits, pursuits, and whatever else which may correspond to a new.4. Content Distribution
Possessing multiple content distribution stations never hurts. Each social networking platform has its pros: Twitter using its retweets, Instagram with hashtags and the capacity to add merchandise to articles.
Apart from multiple programs, you want to think about things like book time and class.
The book time of your articles must be on prime time — the time once the audience you are searching is active. This is sometimes affected by time zones and audience customs.
In terms of the class, you need to select categories outside your primary market for your articles to achieve a larger audience. Just be certain they are at least possibly interested in what you are offering.
If there is an influencer with multiple distribution platforms, then do not be reluctant to use him! In reality, you must discuss with him the way to make the most of his supply platforms.
Related: – Top 10 Common Local SEO Mistakes You Should Avoid ThemConclusion:
Obviously, you still have to research who you will be working with. Assess his domain name authority, market, audience, and content distribution. If you’re sure they’re the right influencer to your brand/product, hit out! Trust me, you won’t regret it!
Every new year brings expectations for change and resolutions for better behavior. Perhaps you’ve promised yourself you’ll spend the next few weeks changing your dietary habits, or solidifying a daily gym routine. Last year I channeled my resolution-related energy into forgiving someone who hurt me—and I didn’t do it for their benefit. I did it for my own good. And as we move into 2023, it’s something I’m still working on.
If you’ve never heard it before, hear it now: Holding onto grudges is bad for your health, and just thinking about forgiving people who’ve wronged you can leave you better off. And there’s empirical evidence on how best to go about forgiving them, even if you never plan on speaking to them again—and even if you only have an hour or two to spend thinking about them.Why forgiveness can help you feel better—both mentally and physically
Before we get into the evidence on how best to go about forgiving someone, let’s start with why you might want to. A key to understanding forgiveness is that the act is less about making the world a kinder one and more about helping yourself. You also don’t need to believe someone deserves your forgiveness in order to forgive them; I, for one, am confident that the person who abused me deserves no such thing. So why try to forgive?
A growing body of evidence suggests that chronic anger can take a daily toll on your cardiovascular health and immune system. Letting go of the bitterness you feel toward another person can lower your anxiety, which directly impacts both your mental and physical health. Basically, feeling bad is bad for you—especially if those feelings are due to bitter or traumatic memories that frequently come to mind unbidden.
“We know that there are considerable negative impacts of ruminating on trauma,” says Sheila Addison, a Licensed Marriage and Family Therapist in Oakland, California. “Part of what Post-Traumatic Stress Disorder is is really a kind of intrusive rumination, where the injuries or the trauma keep intruding on your thinking and keep you in a state of hyper-vigilance and alarm.”
There are a lot of ways people can minimize the impact of a past hurt, and therapy is always a good start when possible. Many techniques revolve around helping people reconsider the way they think about those painful memories and try to remove some of the unhelpful feelings of pain or blame. Trying to stop recalling the time someone humiliated you in front of friends won’t actually help you think of it less often, but you can examine why the memory causes you so much anguish and work to see it in a less painful light. There’s evidence that forgiveness can be a great way to do that.Forgiveness might not mean what you think it means
It’s easy enough to accept that you should probably forgive your brother for breaking your favorite action figure back in elementary school. But if someone has caused you real harm, you might wonder how it could possibly be healthy to forgive. My goal for 2023 was to forgive an ex of mine I hadn’t seen in several years. We were in a relationship for three years at an age when that represented a formative chunk of my young adulthood. At the time, I knew this person was manipulative and often unkind; in the wake of finally leaving them, I came to realize just how much they had relied on elaborate lies and intense coercion to keep me (and many other partners past and present) in a state of instability and anxiety. It took me a solid two years to feel like I wasn’t actively recovering from post-traumatic stress disorder. By the end of 2023 I no longer felt the spectre of that relationship hanging over my head—except when it came to anger. I had not seen or spoken to my ex in more than three years, but I still thought of the injustice of it all not infrequently. I understood that this bitterness didn’t affect anyone but me, but the idea of letting go of it was still hard to grapple with.
As a survivor of abuse, the idea that I should consider forgiving my ex partner made me bristle a bit. That relationship is far enough in my past that I know I’m in no danger of reconnecting with my abuser or letting them hurt me again, but I immediately wondered how focusing on forgiveness in therapy might be harmful for someone more recently separated from (or still involved with) a genuinely dangerous person. If my therapist four years ago had counseled me to empathize with my abuser and forgive them, would I have let them right back into my life?
Robert Enright, a professor of psychology at the University of Wisconsin-Madison School of Education who has studied forgiveness extensively, says he understands the concern. But he feels the issue is actually a semantic one.
“Most people have used the word forgiveness all their lives,” he says, but that doesn’t mean they understand what it means. “We have these really harmful coloquial ideas about what forgiveness is.”
The key, he says, is to separate the ideas of reconciliation and forgiveness from one another entirely.
Forgiveness, as Enright and his colleagues use the term, is something that is entirely your decision to practice, and the way to it is completely internal. “It’s a conscious decision to be good to people who were not good to you,” he explains, but while in some situations being “good” to a person might mean sitting down and talking with them and clearing the air, in others it might simply mean that you stop wishing them ill. It’s a virtue, Enright says, like kindness—it will inform the tone of the actions you take toward a person, but does not define what those actions must be.
The idea that forgiveness means hugging out your problems is a misunderstanding. To come back together with someone who has done you wrong is to reconcile with them, which is more about actions than feelings. “Reconciliation isn’t a virtue, it’s a negotiation tactic between two trusting parties,” Enright says. If you need to reconcile with someone to save a relationship that’s important to you, forgiveness can provide a more stable foundation for that process. But you don’t need to plan on repairing a relationship in order to benefit from forgiveness.
“You can forgive someone and still know that you can’t trust them,” Enright says. In fact, he says, in instances where the person who wronged you deserves to be brought to justice—whether you might report them to the police or simply distance you and your loved ones for your own safety—he hopes that letting go of bitterness and thinking more objectively about what’s been done can actually help make the process smoother and less painful for the survivor.How to decide if you need to forgive and when it’s time to do it
I don’t believe I should have forgiven my abuser in the weeks and months following my decision to leave them. My anger, sadness, and bitterness were important protective mechanisms that kept me from allowing them to harm me further. It had been more than three years when I decided I wanted to let go of those feelings and forgive—and that’s perfectly healthy.
“It’s important to let people go at their own pace, and have a lot of permission to be in the angry, hurt, outraged, and suffering kind of places they need to be in,” Addison says. “And they need to be in a place where they can distinguish between allowing some grace and taking down a boundary.”
Even for more minor offenses, Enright says, it’s important to remember that you don’t have to forgive—and it might not be the right way to deal with your emotions.
“The initial step would be this question: On a 1 to 10 scale, how much pain do you have in your heart when you think about this person and what they did? If you’re at an 8, a 9, a 10, the next question is what you’ve been doing to help with that,” he says. “A person doesn’t necessarily need forgiveness if they’ve been finding relief from talking to a friend about it or from maintaining a jogging regimen. But if they’re harboring this self-labeled pain, the question becomes, do you want to try something else?”
I’ve often compared my recovery from post-traumatic stress disorder to caring for a deep and messy wound—one that keeps healing over, but with dirt and debris still trapped inside. Healing isn’t a linear process; you keep ripping the wound open, deliberately or not, and the deeper you can dig to clear out the junk, the closer to really being okay you get. Following this analogy, I’d say I’ve got a single, festering splinter of trauma tucked somewhere too deep to reach. I’ve put in a lot of hard, bloody, and painful work to heal, and I’ve given it lots of time. I don’t want to carry that shard of filthy wood around inside me forever. Forgiveness, for me, is not a first attempt or a complete solution: It’s something I’m willing to try because I deserve to be completely free.How to forgive people who have hurt you
Therapy has more homework than you might expect. DepositPhoto
Enright has written a few books on the subject of forgiveness, as has Everett Worthington, a professor emeritus at Virginia Commonwealth University. Worthington also has free materials available online that guide participants through a few variations of his REACH Forgiveness Model, which has proven effective in several studies (though outside experts say more work is needed to fully understand how reliably the system works).
The thought of doing a workbook about forgiveness might seem a little silly if you’ve never participated in Cognitive Behavioral Therapy (which is full of workbooks), but setting aside the time to physically write down your thoughts and feelings makes a huge difference. Everett’s studies suggest that the more time a person spends completing workbooks or engaging in talk therapy about forgiveness, the better their long term outcomes are. A 2023 analysis of all the available studies on Enright and Worthington’s protocols for forgiveness found they and similar models have a positive effect on patient well being, though that effect increases in group settings, and especially if the program is stretched out over a 12-week period. In other words, spending a couple of hours reading and thinking about the material in this article probably won’t be the key to radically changing your life, but it could leave you significantly better off than when you started. And the work you put in today can be the first step toward a series of truly game-changing personal interventions.
If you’re not ready to download a PDF, buy a book, or make an appointment with a therapist, here are the key steps to keep in mind as you set out to forgive:Do no harm
“The first homework assignment we give people is to decide to do no harm to the one who hurt you,” Enright says. “We’re not asking them to go embrace that person, or not to seek justice if it’s needed. It’s about making a decision not to try to get back at them somehow, or demean them, or verbally destroy their reputation.”
Enright says to remember that this is a “heroic” act. “In the face of being harmed,” he says, “You’re choosing to do the opposite.”
Worthington refers to this portion of the process as “decisional forgiveness,” which is much easier than making an emotional change—but marks a crucial first step. Decide you are a strong enough person not to hurt the person who hurt you, because you are.Work on changing your perspective of the incident
In Worthington’s free REACH manual, one of the exercises involves writing down the hurt you experienced (note: I messed up and made my experience “a three-year abusive relationship,” but you’re actually supposed to pick one specific hurt, which is a far more realistic goal to tackle than three years of countless hurts) and then, after a few other reflective exercises, write it down again “without emphasizing the perpetrator’s badness or your own victimization or the consequences this has had.” Comparing the two can help you understand what aspects of your memory are the ones causing you pain; ideally, those are the aspects you’ll stop dwelling on. Recognizing them is crucial to letting them go.Bear the pain
Worthington, Enright, and Addison all say that sitting and thinking about the painful memories you’re trying to forgive is necessary before you can let them go.
Worthington’s workbooks feature an exercise I found particularly helpful while meditating on my bitterness: He suggests clasping your hands and holding them out in front of you as long as possible—long enough that it becomes uncomfortable—while focusing on all the negative feelings you have against (and as a result of) the person you’re trying to forgive. You will feel deep physical relief when you finally let your hands unclasp and fall, which is a feeling you can call to mind whenever thinking about those negative emotions. Remind your brain that this process is good for your whole body.Work on changing your perspective of the perpetrator
A big part of forgiveness is working to see the person who hurt you as a person who has also been hurt.
“Hurt people hurt people,” Addison says. “Just recognizing that people are messy can help us to exonerate them a bit without taking down barriers that protect us from them.”
“If someone is fuming with hatred, you can’t ask them to just shut that off,” Enright says. “But we can begin to see the person who’s hurt us as a person, beyond the injustice we’ve suffered.”
He suggests working through a couple stages of empathy: First, consider the history of the person who wronged you and try to see them as a fallible, weak, wounded individual. Then shift to a global perspective, considering your shared humanity. Try to believe that they, like all of your fellow humans, have inherent worth simply by nature of existing.
“Compassion for the other begins to naturally grow in the heart,” Enright says. “It’s just a little glimmer of being willing to suffer with the other for all of their imperfections.”
Worthington suggests setting down two empty chairs and role-playing both sides of a conversation with your transgressor so you can understand their motives and possible feelings. Do you feel any sorrow on their behalf?
Remember that this doesn’t have to mean you understand why the person behaved the way they did, and absolutely doesn’t mean you need to justify their actions.
“When I have patients trying to forgive transphobic, racist, sexist, or homophobic people, we can loosen up some of that suffering without taking a step back toward them,” Addison says. “If we can come to some kind of a curious place—like, why on Earth would a person think that or behave that way—and make space to understand them more without having to accept their actions, we can start to see people as misguided and hurtful, but still more fully see them as people.”Give a gift
“It sounds outrageous to give a gift to the person who hurt you, but that’s what forgiveness is,” Enright says. If this is a relationship that’s not dangerous or inherently harmful to you, returning a smile or a phone call could suffice. Enright suggests donating money to a charity in your transgressor’s name, if you can’t (or shouldn’t) see them again.Do it all again
“It’s not a linear process,” Addison says. “It can come in waves.”
If you have a lot to forgive, just keep working on reframing small pieces of the puzzle. The more time you spend healing and letting go of bitterness, the better you’ll feel. Check in periodically to try to put a number on how much of the pain you’ve forgiven.What to do if you’re the one who needs forgiveness
“I’m a couple’s therapist, and often forgiveness is critical with a trust violation,” Addison says. “The person who did the hurtful thing is often really ready for forgiveness, but the process for the hurt partner is almost always much, much, much longer. I tell the person who did the injury: Your biggest job, other than being transparent and taking responsibility, is knowing your partner needs to set the pace here.”
Addison says that pushing someone to move on and forgive you before they’re ready will often work in the short term—the aggrieved party will usually try to accommodate you. “But they bypass the actual process of trust rebuilding,” she says, and your relationship will ultimately suffer for it.What to do after you’ve forgiven the person who hurt you
Unfortunately, making progress in terms of forgiving doesn’t mean you’ll never feel pain over your trauma again. Worthington’s workbook makes a point of addressing this: “When you see the person who hurt you and feel the negative feelings (anger, fear, sadness) pop up again, remind yourself: This pain, anger, and fear I’m feeling is not unforgiveness. It’s just my body’s way of protecting me so I won’t make the same mistakes I made last time.”
You may need to remove yourself from certain situations, or at least find things to distract you from your rumination over the person who hurt you. That doesn’t mean you’re not making progress.
Vous souhaitez toucher votre public cible et développer votre marque sur Twitter ? De nombreux outils sont à votre disposition…
Vous souhaitez toucher votre public cible et développer votre marque sur Twitter ? De nombreux outils sont à votre disposition pour vous y aider. Avec les bons outils, vous gagnerez du temps tout en suivant vos progrès et en améliorant vos performances.Outils d’analyse sur Twitter
Tous les comptes Twitter ont accès gratuitement aux statistiques Twitter, qui vous révèlent le nombre d’impressions et d’engagements générés par vos tweets à des moments précis de la journée et de la semaine. Vous pouvez également y suivre les performances de vos cartes Twitter.
Grâce à TweetReach, vous pouvez consulter gratuitement un aperçu des performances de vos tweets. Recherchez vos hashtags, liens et mots-clés pour voir qui a interagi avec vos messages. Les abonnés payants peuvent également suivre les réponses, les mentions, les hashtags, les mots-clés et les retweets en temps réel.
Récoltez des données en temps réel pour vos principaux indicateurs Twitter à l’aide de Hootsuite Analytics. Les rapports clairs et concis qu’il fournit peuvent être exportés et partagés avec votre équipe.
Avec SocialRank, identifiez vos meilleurs abonnés grâce à des listes d’abonnés les plus influents et les plus actifs. Découvrez ainsi à qui vous souhaitez donner la priorité. Vous pouvez également segmenter vos publics en utilisant des filtres, pour ensuite les répartir dans des listes exportables personnalisées.Outils d’analyse de la concurrence
Twitonomy vous donne des informations sur les tweets, retweets, réponses et mentions des utilisateurs de votre choix. Vous pouvez également voir quels utilisateurs ne vous suivent pas en retour et analyser les mots clés, les hashtags et les URL.
Utilisez chúng tôi pour obtenir des informations sur n’importe quel profil Twitter public. Vous pouvez rechercher du contenu par mot-clé, hashtag, abonné ou lieu. Découvrez quand un public en particulier est le plus actif afin de l’atteindre en temps et en heure. chúng tôi affiche également la date à laquelle les utilisateurs ont rejoint Twitter, ainsi que leur ratio d’abonnement et leur fuseau horaire.
Unmetric Inspire for Hootsuite vous immerge dans les activités d’autres marques. Cet outil regroupe 150 millions de contenus publiés par plus de 40 000 marques. Il suffit de lancer une recherche par mot-clé ou hashtag, puis de la filtrer par secteur, période ou région pour obtenir des résultats de qualité.
Créez des publics segmentés par données démographiques, personnalité, intérêts et valeurs avec Audiense. Proposez-leur ensuite un contenu adapté à leurs intérêts et à leurs besoins. Audiense est disponible gratuitement dans notre répertoire des applications.
Développez votre clientèle potentielle avec Mentionmapp. Cet outil facilite la recherche de personnes, de lieux, d’événements et de conversations associés à vos clients. Découvrez à qui et de quoi parlent vos clients afin d’ajuster votre stratégie marketing en conséquence.
Demographics Pro vous montre qui interagit avec vos campagnes Twitter. Il identifie les influenceurs et les classe selon le type et la fréquence de leurs interactions avec vous. L’outil fournit également une analyse comparative des utilisateurs et des marques célèbres. Demographics Pro est disponible gratuitement dans notre répertoire des applications.
Au lieu de ratisser manuellement Internet à la recherche de prospects, définissez des paramètres cibles dans LeadSift. Cet outil analyse des millions de conversations pour trouver qui parle à vos concurrents. Concentrez plutôt vos efforts marketing sur des clients potentiels qui ont déjà l’intention d’acheter. LeadSift est disponible dans le répertoire des applications Hootsuite.Outils de suivi des mentions et des conversations
Avec chúng tôi ne manquez plus la moindre conversation client ou la moindre mention de votre marque. Cet outil recoupe plus d’un milliard de sources sur le Web et sur les médias sociaux. Il est idéal pour repérer des influenceurs, mesurer l’opinion et effectuer une analyse concurrentielle.
Keyhole vous permet de voir qui mentionne votre marque et qui interagit avec vos hashtags, vos mots-clés et vos liens. Il vous permet également de suivre l’activité de vos concurrents sur Twitter, afin que vous puissiez adapter votre stratégie marketing. Téléchargez ou affichez des liens vers vos rapports de campagne et partagez les mises à jour avec des collègues et les partenaires de votre marque.Outils d’analyse des conversations sur les médias sociaux
Cet outil d’écoute sociale vous permet de trouver des utilisateurs pertinents pour votre marque. Consultez des données démographiques, des opinions et des remarques, ainsi que les destinataires de ces échanges. Grâce à Brandwatch pour Hootsuite, vous pouvez filtrer les flux de mentions directement dans votre tableau de bord Hootsuite.
Synthesio surveille l’opinion et la perception des clients envers votre marque, afin que vous puissiez ensuite les intéresser avec un contenu mieux adapté à leurs besoins. Si vous disposez d’un compte Hootsuite Enterprise, Synthesio est gratuit.
Créez des listes Twitter pour trier les utilisateurs dans différentes catégories. Chaque liste est un répertoire pratique, qui vous permet d’afficher un flux de tweets pertinents. Vous pouvez également vous abonner à des listes créées par d’autres utilisateurs.
Apprenez à connaître vos publics en ligne avec StatSocial. Cet outil rassemble des informations sur les intérêts des utilisateurs à partir d’un éventail de plus de 40 000 catégories. L’application gratuite StatSocial pour Hootsuite affiche également les cinq principaux segments pour chaque catégorie d’intérêt, ainsi que les villes et traits de personnalité les plus représentés.
Consultez et contrôlez les opinions sur votre entreprise avec Reputology. Cet outil surveille Google, Facebook et bien d’autres plateformes (24 h/24 et 7 j/7) pour vous aider à réagir aux avis des internautes sans délai. Découvrez ce que disent vos clients, puis faites en sorte d’améliorer leur expérience, et par la même, votre réputation. Reputology est disponible gratuitement dans notre répertoire des applications.Outils d’optimisation des créneaux de publication
Tweriod met en évidence les créneaux horaires et hebdomadaires les plus pertinents pour publier vos tweets. Non content d’examiner vos publications, il analyse également les tweets de vos abonnés (jusqu’à 1 000 d’entre eux) pour définir quand vos messages sont susceptibles d’atteindre le plus large public.Outils d’analyse des discussions Twitter
TweetChat ajoute automatiquement le hashtag de votre choix à la fin de vos tweets. Cet outil compile également tous les tweets qui utilisent ce hashtag dans un flux continu, affiché juste en dessous de la zone de texte. TweetChat vous permet ainsi de suivre les conversations et d’intervenir au fur et à mesure.
Utilisez chúng tôi pour identifier les influenceurs et les clients que vous avez négligés afin de rendre la priorité à ces précieux utilisateurs. Suivez les mentions de votre marque, de vos hashtags et de votre site Web. Enfin, servez-vous de l’outil de programmation intelligent de chúng tôi pour répartir automatiquement vos tweets, retweets, messages directs et réponses sur les meilleures périodes de publication. L’outil est gratuit pour tous les détenteurs d’un compte Hootsuite.Outils Twitter dédiés aux images
Twitshot vous permet d’extraire une image à partir d’un lien et de la joindre à un tweet. Incluez un lien lors de la composition de votre tweet dans Twitshot et choisissez l’image désirée.
Utilisez l’éditeur de photos, la palette de couleurs, les polices et les tutoriels de Canva pour créer vos propres images. Vous pouvez importer vos propres photos ou utiliser les modèles proposés. Que vous soyez graphiste ou non, Canva vous permet de créer des graphiques, des calendriers, des cartes de visite, des plannings de mariage et bien plus encore.
Modifiez des photos, créez des graphiques et réalisez des tâches de graphisme avec PicMonkey. Cet outil met à votre disposition des tutoriels.
Promo Republic propose jusqu’à 100 000 images et modèles. Ajoutez-y votre logo, une description ou un lien, ou encore créez votre propre composition. Vous pouvez publier vos créations ou programmer leur publication directement depuis votre tableau de bord Hootsuite. Promo Republic analyse également vos performances et vous indique les meilleures heures de publication.Outils de recherche d’influenceurs
Klear utilise l’un des moteurs de recherche les plus sophistiqués en matière d’influenceurs. Il compile plus de 500 millions de profils, 60 000 catégories et 5 ans de données. Avec Klear, vous trouverez à coup sûr les influenceurs qui correspondent à votre marque.
Trouvez des influenceurs en recherchant des mots-clés sur les biographies Twitter. Comparez les intérêts, les habitudes et les opinions des comptes Twitter. Contactez ensuite les utilisateurs qui partagent des similitudes avec vos abonnés.Outils dédiés aux sujets tendance
Utilisez TrendSpottr pour repérer les tendances et le contenu viral émergents. En détectant les futures tendances, vous pouvez participer aux conversations au plus tôt et localiser leur source. Si vous voyez un problème se profiler, vous pouvez le gérer avant qu’il ne se produise. La version gratuite de TrendSpottr est disponible dans le répertoire des applications Hootsuite.
Avec Nexalogy, filtrez le contenu non pertinent et les bots pour ne vous concentrer que sur les données intéressantes et exploitables. Effectuez une recherche parmi les utilisateurs auxquels vous êtes abonné, parmi des hashtags ou encore des mots-clés pour visualiser les conversations importantes pour votre marque. Nexalogy est gratuit pour tous les détenteurs d’un compte Hootsuite.
Trouvez en temps opportun du contenu lié à votre marque avec le moteur de découverte ContentGems, qui repose sur une base de données de centaines de milliers de sources. La version gratuite est disponible dans le répertoire des applications Hootsuite.
Explorez les tendances en vogue sur Twitter et obtenez des rapports détaillés avec iTrended. Cet outil vous montre quand une tendance s’est mondialisée, où elle a rencontré du succès et pendant combien de temps, et à quel point elle a été suivie. Affichez et zoomez sur la carte d’une tendance pour voir où elle a été la plus populaire.Outils de gestion des abonnements Twitter
Gérez votre liste d’abonnés avec ManageFlitter. Cet outil vous révèle qui s’est désabonné, mais aussi lesquels de vos abonnés tweetent trop souvent ou pas assez. Utilisez ces informations pour décider qui vous n’avez plus d’intérêt à suivre,et nettoyez ainsi votre fil d’actualité Twitter.
Indiquez deux noms d’utilisateur dans DoesFollow et découvrez s’ils se suivent mutuellement. C’est un excellent outil pour enrichir votre réseau et votre vivier de clients potentiels.
Repérez certains abonnés et renforcez vos relations avec eux à l’aide de Refollow. Les capacités d’analyse de l’outil vous renseignent sur vos performances et sur les aspects que vous pouvez améliorer. Refollow vous aidera à tirer le meilleur parti de chaque abonné.Outils Twitter pour les hashtags
Obtenez des suggestions de hashtags pour un mot-clé ou une image au moyen de RiteTag. La version gratuite affiche chaque heure des statistiques de hashtag pour les tweets, les retweets, les impressions, les tweets avec images, les tweets avec liens et les tweets avec mentions. Il affiche également les hashtags à éviter en raison de leur utilisation et de leur engagement faibles.Outils Twitter pour la curation de contenu
Cet outil recherche sur Internet du contenu adapté à vos intérêts et à votre activité sur Twitter. Gagnez du temps en programmant le contenu obtenu ou en l’utilisant au fur et à mesure que vous le recevez dans Hootsuite.
Servez-vous de BuzzSumo pour repérer le contenu le plus performant sur un sujet donné et l’identité des individus qui le partagent. BuzzSumo vous permet également de voir quel contenu fonctionne le mieux chez vos concurrents. Améliorez la pertinence de votre contenu sur un sujet donné et gardez une longueur d’avance sur la concurrence.Optimisez votre performance en utilisant les outils adéquats
Vous connaissez à présent l’ensemble des outils disponibles pour dynamiser votre stratégie sur Twitter. Pour gagner encore plus de temps, utilisez Hootsuite pour gérer tous vos réseaux sociaux, y compris Twitter.
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